3X4 Genetics growth playbook

Rebuild each state page from locator data: the number of 3X4 Certified and Educated practitioners in the state, the top-badge practitioners with their specialties and in-person or telehealth options, a map pre-filtered to the state, and one local practitioner quote or case. Link the button to the locator filtered by state. Where a state has few practitioners, say so and lead with telehealth. Start with the ten largest states and merge the thinnest pages into a regional page.

Pages with unique, useful local information can rank for "DNA test near me" and "nutrigenomics practitioner <city>" searches, they send buyers to a practitioner who sells the $599 bundle or their own consults, and they remove a spam-policy risk from the whole domain.

[ ] Practitioner count (Certified / Educated) for the state
[ ] Top-badge practitioners with specialties
[ ] In-person vs telehealth split
[ ] Locator link pre-filtered to the state
[ ] One local practitioner quote or case
[ ] State-specific FAQ (shipping, HSA/FSA)
[ ] Merge states with too few practitioners into a regional page

• Practitioners prefer privacy

  Show only those who opted into the public locator.

• Rankings dip during the change

  Keep URLs and redirect only merged pages.

• Your websiteFifty state pages (/pages/dna-testing-alabama to /pages/dna-testing-wyoming) are in the sitemap. The Texas and Ohio pages are 99% identical (about 2,100 words each); only the state name and six city names change. Each says "practitioners across Texas ready to help you" and its "Find a practitioner in Texas" buttons open the general /pages/practitioner-locator, not a Texas view.Source
• Your websitePractitioner locator: "Everyone on the locator has trained with 3X4"; badges for "3X4 Certified", "3X4 Educated" and the "top 1%, 5%, or 10% of the network"; in-person and telehealth search; filters by specialty "From metabolic health to fertility".Source
• Google Search documentationGoogle's spam policies list doorway abuse, with the example of having multiple pages "targeted at specific regions or cities that funnel users to one page".Source
• Your websiteHomepage: "Life is short. It doesn't have to be."; "Trusted by 9,000+ practitioners", "CAP & CLIA-certified lab", "HSA / FSA eligible", "10 health areas. 35 pathways."; the 3X4 Genetics Test at "$299 one time, yours for life", "No subscription, ever"; results "2-3 weeks"; "9,000+ Practitioners, 50 US states, 4 Countries"; "Trusted by 9,000+ practitioners. Practitioners, organizations, and professional sports teams"; testimonials from a professional footballer, an ultra-endurance athlete, coaches and practitioners; an FAQ explaining the difference from 23andMe; "Download a Sample Report".Source

Add a short "What happens in your session" block to the bundle card and page: length, video or phone, when to book (after results), two or three Premier Practitioner profiles, and a $299 vs $599 comparison table. Make the bundle page indexable and test the block against the current card.

Concrete details reduce doubt on the higher price, and practitioner faces make the session feel real.

• Practitioner capacity

  Show booking lead times honestly.

• Your websiteA $599 bundle, "3X4 Genetics Test + One-on-One Feedback with 3X4 Premier Practitioner", is promoted on the homepage and product page (links tagged campaign "bundle-launch") and goes straight to checkout. Its own product page carries "noindex, nofollow" and describes the session only as "A One-on-one feedback session with one of our expert 3X4 Premier Practitioners", with no length, format (video or in person), booking steps or practitioner profiles.Source
• Your websitePractitioner locator: "Everyone on the locator has trained with 3X4"; badges for "3X4 Certified", "3X4 Educated" and the "top 1%, 5%, or 10% of the network"; in-person and telehealth search; filters by specialty "From metabolic health to fertility".Source
• Your websiteHomepage: "Life is short. It doesn't have to be."; "Trusted by 9,000+ practitioners", "CAP & CLIA-certified lab", "HSA / FSA eligible", "10 health areas. 35 pathways."; the 3X4 Genetics Test at "$299 one time, yours for life", "No subscription, ever"; results "2-3 weeks"; "9,000+ Practitioners, 50 US states, 4 Countries"; "Trusted by 9,000+ practitioners. Practitioners, organizations, and professional sports teams"; testimonials from a professional footballer, an ultra-endurance athlete, coaches and practitioners; an FAQ explaining the difference from 23andMe; "Download a Sample Report".Source

Ask every customer for a review in the app and by email a week after results arrive, show verified reviews with stars on the product and bundle pages, and add rating data to the Product markup so search results can show stars.

For a $299 health test bought online, peer reviews are often the deciding proof, and stars lift search click-through.

• Health claims in reviews

  Moderate reviews for medical claims before publishing.

• Your websiteThe $299 product page has Product structured data with the price but no rating data and no customer review section; the homepage shows hand-picked testimonials. A /pages/leave-a-review page exists. The 3X4 Health iOS app is rated 4.17 from 35 ratings.Source
• Your websiteHomepage: "Life is short. It doesn't have to be."; "Trusted by 9,000+ practitioners", "CAP & CLIA-certified lab", "HSA / FSA eligible", "10 health areas. 35 pathways."; the 3X4 Genetics Test at "$299 one time, yours for life", "No subscription, ever"; results "2-3 weeks"; "9,000+ Practitioners, 50 US states, 4 Countries"; "Trusted by 9,000+ practitioners. Practitioners, organizations, and professional sports teams"; testimonials from a professional footballer, an ultra-endurance athlete, coaches and practitioners; an FAQ explaining the difference from 23andMe; "Download a Sample Report".Source

Put the final numbers in the HTML and animate from them (or skip the animation), then check the page in a link preview and in a text-only fetch.

The practitioner page is where clinics decide to book a discovery call; its proof points should never read as zero.

• Animation lost

  Animate from zero only when scripts run.

• Practitioner sitepractitioner.3x4genetics.com, "Genes First precision for clinics and practitioners", offers "Book a discovery call". In the page as delivered, before animation scripts run, the headline statistics read "0% Clinics report that 75% of patients leave the first visit understanding their plan" and "0% of physicians in the US say that genetics is an important part of an individual's complete health picture".Source
• Your websiteAbout and careers: "a genetics-based health technology company that combines advanced genetic testing, nutrigenomic education, and a global network of accredited practitioners"; the 3X4 Community for practitioners launched in 2021; "We're a small team working on a big idea"; based in Solana Beach, California.Source

Rewrite the page for clinicians (what the Blueprint report shows, education, ordering for patients, Fullscript and Rupa Health ordering) with "Book a discovery call", or redirect it to the practitioner site.

Practitioners bring many patients each; one misrouted page loses the highest-value visitors.

• Consumer traffic lost

  Keep a link to the consumer kit.

• Your websiteThe page /pages/enhance-patient-care-with-genetic-insights is titled "Enhance Patient Care with Genetic Insights" (a practitioner message) but its content is the consumer kit pitch ("Stop guessing what your body needs. Your DNA already knows.") with a "Get my DNA kit" button.Source
• Practitioner sitepractitioner.3x4genetics.com, "Genes First precision for clinics and practitioners", offers "Book a discovery call". In the page as delivered, before animation scripts run, the headline statistics read "0% Clinics report that 75% of patients leave the first visit understanding their plan" and "0% of physicians in the US say that genetics is an important part of an individual's complete health picture".Source
• SitemapSitemap (checked November 4, 2026): 93 pages, 3 product URLs, 169 Journal articles, 49 episodes of The Power of Genetics podcast and 7 press releases. The newest press releases are dated November 22, 2024 (partnerships with Fullscript and Rupa Health); the Newsroom has nothing newer.Source

Publish three releases: the practitioner bundle, the 9,000-practitioner milestone, and the international partner network. Then commit to one update a quarter.

A current Newsroom supports partnerships, press and investor conversations at almost no cost.

• Thin news

  Pair with a data story from the network.

• SitemapSitemap (checked November 4, 2026): 93 pages, 3 product URLs, 169 Journal articles, 49 episodes of The Power of Genetics podcast and 7 press releases. The newest press releases are dated November 22, 2024 (partnerships with Fullscript and Rupa Health); the Newsroom has nothing newer.Source
• Your websiteA $599 bundle, "3X4 Genetics Test + One-on-One Feedback with 3X4 Premier Practitioner", is promoted on the homepage and product page (links tagged campaign "bundle-launch") and goes straight to checkout. Its own product page carries "noindex, nofollow" and describes the session only as "A One-on-one feedback session with one of our expert 3X4 Premier Practitioners", with no length, format (video or in person), booking steps or practitioner profiles.Source
• Your websiteInternational ordering: "We don't ship the 3X4 Genetics Test directly outside the United States"; partners in 5 regions, including the United Arab Emirates (two distributors), Japan (practitioner-led) and South Africa (direct-to-consumer); the site carries privacy policies for Brazil (LGPD), Japan (APPI), Canada (PIPEDA) and the EU (GDPR).Source

Write one page per pathway: what it covers, what the report shows (with a sample readout), the food and lifestyle guidance type, and links to the plan page and a practitioner. Link related Journal posts to them.

Thirty-five focused pages capture specific searches, feed AI answers and give the 169 Journal posts somewhere useful to link.

• Overclaiming

  Keep wording to what the report measures; science review every page.

• Your websiteUse-case plan pages for Weight, Blood Sugar, Hormone Balance, Heart, Mood & Focus, Performance and Whole Body, plus area pages for Sensitivities, Nutrients and Muscle & Skeletal; there are no pages for the 35 individual pathways (for example Methylation, Vitamin D or Caffeine), which appear only as names in lists.Source
• SitemapSitemap (checked November 4, 2026): 93 pages, 3 product URLs, 169 Journal articles, 49 episodes of The Power of Genetics podcast and 7 press releases. The newest press releases are dated November 22, 2024 (partnerships with Fullscript and Rupa Health); the Newsroom has nothing newer.Source
• Your websiteHomepage: "Life is short. It doesn't have to be."; "Trusted by 9,000+ practitioners", "CAP & CLIA-certified lab", "HSA / FSA eligible", "10 health areas. 35 pathways."; the 3X4 Genetics Test at "$299 one time, yours for life", "No subscription, ever"; results "2-3 weeks"; "9,000+ Practitioners, 50 US states, 4 Countries"; "Trusted by 9,000+ practitioners. Practitioners, organizations, and professional sports teams"; testimonials from a professional footballer, an ultra-endurance athlete, coaches and practitioners; an FAQ explaining the difference from 23andMe; "Download a Sample Report".Source

Issue each practitioner a personal order link (and patient landing page with their name and photo), report monthly orders and patient report completions, and reward the top-badge tiers with featured locator placement.

Practitioners promote what they can measure, and it links locator badges to real activity.

• Channel conflict

  Practitioner price and consumer price stay consistent.

• Your websitePractitioner locator: "Everyone on the locator has trained with 3X4"; badges for "3X4 Certified", "3X4 Educated" and the "top 1%, 5%, or 10% of the network"; in-person and telehealth search; filters by specialty "From metabolic health to fertility".Source
• SitemapSitemap (checked November 4, 2026): 93 pages, 3 product URLs, 169 Journal articles, 49 episodes of The Power of Genetics podcast and 7 press releases. The newest press releases are dated November 22, 2024 (partnerships with Fullscript and Rupa Health); the Newsroom has nothing newer.Source
• Your websiteAbout and careers: "a genetics-based health technology company that combines advanced genetic testing, nutrigenomic education, and a global network of accredited practitioners"; the 3X4 Community for practitioners launched in 2021; "We're a small team working on a big idea"; based in Solana Beach, California.Source

Audit tags (Facebook, HubSpot, Klaviyo, Clarity, StackAdapt, Bing and Google ads), load non-essential ones after interaction, compress hero media, and set a page budget.

Lighter pages lower bounce on paid landing pages, where every visitor has been paid for.

• Tracking gaps

  Check conversions after each change.

• Google PageSpeedHomepage on mobile scores 44/100 (desktop 71): main content appears after 11.8 seconds in the phone test, 1,365 ms of blocking time, 6.3 MB over 361 requests; Google Tag Manager adds 710 KB and 1,174 ms of blocking, alongside Facebook, HubSpot, Klaviyo, Clarity, StackAdapt and Google and Bing ad tags; unused JavaScript costs about 2 seconds (438 KB). Real Chrome visitors pass Core Web Vitals (largest paint 1.7 seconds, interaction 143 ms, layout shift 0).Source

Publish comparison pages: price, one-time vs ongoing cost, lab certification, pathway approach, practitioner network and app, with dates and sources.

Comparison searches are close to purchase, and the practitioner network is a clear difference.

• Rival claims change

  Date every page.

• Competitor researchRivals' own homepages: Nutrition Genome, "the most advanced DNA nutrition test on the market. Trusted by doctors worldwide"; GenoPalate, "DNA and blood testing" with "custom vitamins" and programs "guided by your own nutrition coach"; SelfDecode, "personalized DNA-based health insights, diet, supplement, and lifestyle recommendations".See the research Source
• Your websiteHomepage: "Life is short. It doesn't have to be."; "Trusted by 9,000+ practitioners", "CAP & CLIA-certified lab", "HSA / FSA eligible", "10 health areas. 35 pathways."; the 3X4 Genetics Test at "$299 one time, yours for life", "No subscription, ever"; results "2-3 weeks"; "9,000+ Practitioners, 50 US states, 4 Countries"; "Trusted by 9,000+ practitioners. Practitioners, organizations, and professional sports teams"; testimonials from a professional footballer, an ultra-endurance athlete, coaches and practitioners; an FAQ explaining the difference from 23andMe; "Download a Sample Report".Source
• Your websitePractitioner locator: "Everyone on the locator has trained with 3X4"; badges for "3X4 Certified", "3X4 Educated" and the "top 1%, 5%, or 10% of the network"; in-person and telehealth search; filters by specialty "From metabolic health to fertility".Source

Create a team package (kits, a coach dashboard summarizing activity pathways across the team, a group session with a practitioner) and a landing page with team case studies.

One coach buys for 20-40 athletes, and athletes are visible advocates.

• Athlete consent

  Each athlete sees only their own results unless they opt in.

• Your websiteHomepage: "Life is short. It doesn't have to be."; "Trusted by 9,000+ practitioners", "CAP & CLIA-certified lab", "HSA / FSA eligible", "10 health areas. 35 pathways."; the 3X4 Genetics Test at "$299 one time, yours for life", "No subscription, ever"; results "2-3 weeks"; "9,000+ Practitioners, 50 US states, 4 Countries"; "Trusted by 9,000+ practitioners. Practitioners, organizations, and professional sports teams"; testimonials from a professional footballer, an ultra-endurance athlete, coaches and practitioners; an FAQ explaining the difference from 23andMe; "Download a Sample Report".Source
• Your websiteUse-case plan pages for Weight, Blood Sugar, Hormone Balance, Heart, Mood & Focus, Performance and Whole Body, plus area pages for Sensitivities, Nutrients and Muscle & Skeletal; there are no pages for the 35 individual pathways (for example Methylation, Vitamin D or Caffeine), which appear only as names in lists.Source

From each episode, cut three 30-60 second clips on one pathway or use case, caption them, and link each to the matching plan or pathway page.

It turns an existing library into a steady short-form feed without new recording.

• Health claims in clips

  Review clips for claims before posting.

• SitemapSitemap (checked November 4, 2026): 93 pages, 3 product URLs, 169 Journal articles, 49 episodes of The Power of Genetics podcast and 7 press releases. The newest press releases are dated November 22, 2024 (partnerships with Fullscript and Rupa Health); the Newsroom has nothing newer.Source
• Your websiteUse-case plan pages for Weight, Blood Sugar, Hormone Balance, Heart, Mood & Focus, Performance and Whole Body, plus area pages for Sensitivities, Nutrients and Muscle & Skeletal; there are no pages for the 35 individual pathways (for example Methylation, Vitamin D or Caffeine), which appear only as names in lists.Source

Trigger the native rating prompt after a user opens their first pathway results, and route unhappy users to support instead.

More ratings improve app store ranking and reassure buyers who check the app before ordering.

• Prompt fatigue

  Ask once per user.

• Your websiteThe $299 product page has Product structured data with the price but no rating data and no customer review section; the homepage shows hand-picked testimonials. A /pages/leave-a-review page exists. The 3X4 Health iOS app is rated 4.17 from 35 ratings.Source

Publish a page explaining how to pay with HSA/FSA cards, and run an email and search campaign in the last quarter when FSA balances expire.

Pre-tax funds make $299 feel cheaper, and expiring balances create a natural deadline.

• Card rules vary

  Explain receipts and itemization.

• Your websiteHomepage: "Life is short. It doesn't have to be."; "Trusted by 9,000+ practitioners", "CAP & CLIA-certified lab", "HSA / FSA eligible", "10 health areas. 35 pathways."; the 3X4 Genetics Test at "$299 one time, yours for life", "No subscription, ever"; results "2-3 weeks"; "9,000+ Practitioners, 50 US states, 4 Countries"; "Trusted by 9,000+ practitioners. Practitioners, organizations, and professional sports teams"; testimonials from a professional footballer, an ultra-endurance athlete, coaches and practitioners; an FAQ explaining the difference from 23andMe; "Download a Sample Report".Source

Pair the download with a short email series: how to read the report, one customer story per health area, the $299 vs $599 choice, and finding a practitioner.

People who read a sample report are close to buying; a few timely emails convert them.

• Gating cuts downloads

  Test gated against ungated.

• Your websiteHomepage: "Life is short. It doesn't have to be."; "Trusted by 9,000+ practitioners", "CAP & CLIA-certified lab", "HSA / FSA eligible", "10 health areas. 35 pathways."; the 3X4 Genetics Test at "$299 one time, yours for life", "No subscription, ever"; results "2-3 weeks"; "9,000+ Practitioners, 50 US states, 4 Countries"; "Trusted by 9,000+ practitioners. Practitioners, organizations, and professional sports teams"; testimonials from a professional footballer, an ultra-endurance athlete, coaches and practitioners; an FAQ explaining the difference from 23andMe; "Download a Sample Report".Source
• Your websiteA $599 bundle, "3X4 Genetics Test + One-on-One Feedback with 3X4 Premier Practitioner", is promoted on the homepage and product page (links tagged campaign "bundle-launch") and goes straight to checkout. Its own product page carries "noindex, nofollow" and describes the session only as "A One-on-one feedback session with one of our expert 3X4 Premier Practitioners", with no length, format (video or in person), booking steps or practitioner profiles.Source

Package an employer program (kits, group education, optional one-on-one sessions, aggregate anonymous reporting) and pilot with three mid-size employers.

One employer contract equals hundreds of consumer orders, and the network already provides delivery.

• Genetic privacy concerns

  Employers never see individual results.

• Your websiteHomepage: "Life is short. It doesn't have to be."; "Trusted by 9,000+ practitioners", "CAP & CLIA-certified lab", "HSA / FSA eligible", "10 health areas. 35 pathways."; the 3X4 Genetics Test at "$299 one time, yours for life", "No subscription, ever"; results "2-3 weeks"; "9,000+ Practitioners, 50 US states, 4 Countries"; "Trusted by 9,000+ practitioners. Practitioners, organizations, and professional sports teams"; testimonials from a professional footballer, an ultra-endurance athlete, coaches and practitioners; an FAQ explaining the difference from 23andMe; "Download a Sample Report".Source
• Your websitePractitioner locator: "Everyone on the locator has trained with 3X4"; badges for "3X4 Certified", "3X4 Educated" and the "top 1%, 5%, or 10% of the network"; in-person and telehealth search; filters by specialty "From metabolic health to fertility".Source
• Your websiteAbout and careers: "a genetics-based health technology company that combines advanced genetic testing, nutrigenomic education, and a global network of accredited practitioners"; the 3X4 Community for practitioners launched in 2021; "We're a small team working on a big idea"; based in Solana Beach, California.Source

Build a standard distributor kit (pricing model, localized materials, practitioner training, support playbook) and recruit partners in Canada and the EU first, where privacy groundwork exists.

A repeatable kit lets a small team grow internationally without opening offices.

• Regulation varies

  Local legal review per country.

• Your websiteInternational ordering: "We don't ship the 3X4 Genetics Test directly outside the United States"; partners in 5 regions, including the United Arab Emirates (two distributors), Japan (practitioner-led) and South Africa (direct-to-consumer); the site carries privacy policies for Brazil (LGPD), Japan (APPI), Canada (PIPEDA) and the EU (GDPR).Source
• Your websiteAbout and careers: "a genetics-based health technology company that combines advanced genetic testing, nutrigenomic education, and a global network of accredited practitioners"; the 3X4 Community for practitioners launched in 2021; "We're a small team working on a big idea"; based in Solana Beach, California.Source

Offer one-off follow-up sessions with a practitioner from inside the app, timed to moments (new training goal, pregnancy planning, a new pathway update), bookable without any subscription.

It keeps the promise while growing revenue per customer and sends paid work to practitioners.

• Feels like upselling

  Only offer when a new update or goal applies.

• Your websiteHomepage: "Life is short. It doesn't have to be."; "Trusted by 9,000+ practitioners", "CAP & CLIA-certified lab", "HSA / FSA eligible", "10 health areas. 35 pathways."; the 3X4 Genetics Test at "$299 one time, yours for life", "No subscription, ever"; results "2-3 weeks"; "9,000+ Practitioners, 50 US states, 4 Countries"; "Trusted by 9,000+ practitioners. Practitioners, organizations, and professional sports teams"; testimonials from a professional footballer, an ultra-endurance athlete, coaches and practitioners; an FAQ explaining the difference from 23andMe; "Download a Sample Report".Source
• Your websiteA $599 bundle, "3X4 Genetics Test + One-on-One Feedback with 3X4 Premier Practitioner", is promoted on the homepage and product page (links tagged campaign "bundle-launch") and goes straight to checkout. Its own product page carries "noindex, nofollow" and describes the session only as "A One-on-one feedback session with one of our expert 3X4 Premier Practitioners", with no length, format (video or in person), booking steps or practitioner profiles.Source
• Your websitePractitioner locator: "Everyone on the locator has trained with 3X4"; badges for "3X4 Certified", "3X4 Educated" and the "top 1%, 5%, or 10% of the network"; in-person and telehealth search; filters by specialty "From metabolic health to fertility".Source

Add structured product details agents can quote: what is included, session length and format, HSA/FSA eligibility, lab certification, results time, and the practitioner locator link.

Early agent shopping favors stores with complete, machine-readable details.

• Inaccurate answers

  Keep data consistent with the site.

• Your websiteThe store publishes /agents.md and a Universal Commerce Protocol profile so AI shopping agents can find products, build carts and check out, plus an "agentic discovery" sitemap.Source
• Your websiteA $599 bundle, "3X4 Genetics Test + One-on-One Feedback with 3X4 Premier Practitioner", is promoted on the homepage and product page (links tagged campaign "bundle-launch") and goes straight to checkout. Its own product page carries "noindex, nofollow" and describes the session only as "A One-on-one feedback session with one of our expert 3X4 Premier Practitioners", with no length, format (video or in person), booking steps or practitioner profiles.Source
• Your websiteHomepage: "Life is short. It doesn't have to be."; "Trusted by 9,000+ practitioners", "CAP & CLIA-certified lab", "HSA / FSA eligible", "10 health areas. 35 pathways."; the 3X4 Genetics Test at "$299 one time, yours for life", "No subscription, ever"; results "2-3 weeks"; "9,000+ Practitioners, 50 US states, 4 Countries"; "Trusted by 9,000+ practitioners. Practitioners, organizations, and professional sports teams"; testimonials from a professional footballer, an ultra-endurance athlete, coaches and practitioners; an FAQ explaining the difference from 23andMe; "Download a Sample Report".Source

Offer a two-kit and four-kit price, a gift option with a later activation, and a shared household view in the app.

Multi-kit orders raise order value with almost no extra acquisition cost.

• Margin

  Keep pack discount modest.

• Your websiteA $599 bundle, "3X4 Genetics Test + One-on-One Feedback with 3X4 Premier Practitioner", is promoted on the homepage and product page (links tagged campaign "bundle-launch") and goes straight to checkout. Its own product page carries "noindex, nofollow" and describes the session only as "A One-on-one feedback session with one of our expert 3X4 Premier Practitioners", with no length, format (video or in person), booking steps or practitioner profiles.Source
• Your websiteHomepage: "Life is short. It doesn't have to be."; "Trusted by 9,000+ practitioners", "CAP & CLIA-certified lab", "HSA / FSA eligible", "10 health areas. 35 pathways."; the 3X4 Genetics Test at "$299 one time, yours for life", "No subscription, ever"; results "2-3 weeks"; "9,000+ Practitioners, 50 US states, 4 Countries"; "Trusted by 9,000+ practitioners. Practitioners, organizations, and professional sports teams"; testimonials from a professional footballer, an ultra-endurance athlete, coaches and practitioners; an FAQ explaining the difference from 23andMe; "Download a Sample Report".Source

Let users create a card of three chosen non-sensitive pathways (Activity, Caffeine, Nutrients) with a referral link, never showing health-risk areas by default.

Shareable results turn customers into a referral channel and make the product visible.

• Privacy

  User chooses; health areas excluded by default.

• Your websiteHomepage: "Life is short. It doesn't have to be."; "Trusted by 9,000+ practitioners", "CAP & CLIA-certified lab", "HSA / FSA eligible", "10 health areas. 35 pathways."; the 3X4 Genetics Test at "$299 one time, yours for life", "No subscription, ever"; results "2-3 weeks"; "9,000+ Practitioners, 50 US states, 4 Countries"; "Trusted by 9,000+ practitioners. Practitioners, organizations, and professional sports teams"; testimonials from a professional footballer, an ultra-endurance athlete, coaches and practitioners; an FAQ explaining the difference from 23andMe; "Download a Sample Report".Source
• Your websiteThe $299 product page has Product structured data with the price but no rating data and no customer review section; the homepage shows hand-picked testimonials. A /pages/leave-a-review page exists. The 3X4 Health iOS app is rated 4.17 from 35 ratings.Source