Moniepoint is hiring Analytics Managers to find "our actual CAC per channel" and a Copywriter to write Google, Meta and TikTok ads. Those ads land on moniepoint.com, where real visitors wait 4.9 seconds for the main content, taps take 699 ms to respond and the layout jumps (CLS 0.25): it fails all three Core Web Vitals, and LCP is 15% slower than a year ago. In Google's phone test the headline takes 13 seconds on a mid-range connection, the kind most Nigerian customers use.
First action
Set cache headers on static assets today.
How to measure it
Field LCP, INP and CLS all passing
- Now
- –
- Target
- LCP < 2.5 s, INP < 200 ms, CLS < 0.1
- By
- 90 days
Steps
Baseline
Sign-up starts by channel today.
Analytics Manager, Marketing & Sales 2 days
Cache static files
Long cache lifetimes.
Web Engineering Lead 1 day
Cut JavaScript
Remove unused code; delay tags.
Web Engineering Lead 1 week
Fix images
Sizes, formats, reserved space.
Web Engineering Lead 3 days
Text headline
Render without waiting for scripts.
Web Engineering Lead 1 day
Audit tags
Keep only tags with an owner.
Marketing Technology Lead 1 week
Measure
Field data and sign-ups monthly.
Analytics Manager, Marketing & Sales monthly
Why it works
Take the three fixes PageSpeed measures first: set long cache lifetimes on static files (about 1.7 s), remove unused JavaScript and load tags after the page (about 1.5 s; Google Tag Manager and Facebook alone add 650 KB), and serve right-sized images with reserved space (about 0.9 s and the layout shift). Render the headline as text immediately. Then measure sign-up starts from paid traffic before and after.
Every second of load on mobile data loses visitors before they see the offer, so the same ad budget buys more sign-ups. A faster site also lowers the CAC the new analytics team will report.
Ready to use
ChecklistCore Web Vitals fix list
[ ] Long cache lifetimes on static files [ ] Unused JavaScript removed [ ] Tags loaded after the page [ ] Images sized, compressed, space reserved [ ] Headline rendered as text [ ] Buttons given accessible names [ ] Field data tracked monthly [ ] Paid sign-up rate compared before and after
Risks and how to handle them
Removing tags breaks tracking
Move tags to server-side events before removing them.
Design changes resisted
Keep the design; change how it loads.
Evidence
- Google PageSpeedmoniepoint.com (tested October 21, 2026): mobile score 54, desktop 64; in Google's phone test the main headline appears after 13.2 s. Real visitors fail all three Core Web Vitals: LCP 4.9 s (good is under 2.5 s), INP 699 ms (good is under 200 ms), CLS 0.25 (good is under 0.1); across the whole site LCP is 15% slower than a year ago. The page loads 2 MB in 124 requests, 1.1 MB of it JavaScript and 901 KB from third parties (Google Tag Manager 383 KB, Facebook 266 KB). Biggest fixes: cache lifetimes (about 1.7 s), unused JavaScript (about 1.5 s), image delivery (about 0.9 s). Accessibility 83: buttons without accessible names and low-contrast text.Source
- HiringAnalytics Manager, Marketing & Sales (London, Spain, Poland and Portugal; posted July to September 2026, still open October 21): owns "metrics, measurement, experimentation" for "acquisition, conversion, activation, retention, and revenue", starting with questions such as "What is our actual CAC per channel?" and "What products cause the biggest incremental engagement?"Source
- HiringMarketing hiring: a Regional Marketing Specialist for the North East (Gombe, posted August 19, 2026) running neighbourhood "storming" activations, local radio and billboards, tracking "Cost Per Acquisition" for every regional activity and building ties with traditional rulers and trade unions; a Copywriter (updated October 16) for app, CRM, OOH, TV, radio and performance ads on Google, Meta, TikTok and LinkedIn; an Illustrator.Source
- HiringMoniepoint's description in current posts: "Africa's all-in-one financial platform, helping 20 million businesses and individuals access seamless payments, banking, credit, cross-border, and business management tools each month"; "Nigeria's largest merchant acquirer"; "over $250 billion in digital payment transaction value annually".Source