Acquisition.com runs about 20 events a month and is hiring three workshop directors, and it has already built workshop pages for dozens of industries, from HVAC and welding to veterinary clinics and dental practices, each with its own headline. But to search engines they look identical: 112 pages share the title "Scaling Workshop | Acquisition.com", the HVAC page's description says "We are excited that you chose to take part in our Scaling workshop", and several industries have two near-copies (/workshop-hvac and /workshop-hvac1). An HVAC owner searching for help scaling an HVAC company is unlikely to find the page written for them.
First action
List the industry pages and choose the one page to keep for each industry.
How to measure it
Organic fit-call bookings from industry pages
- Now
- –
- Target
- 100 a month
- By
- 2 quarters
Steps
Map industries
Group the 294 pages by industry and pick a primary page for each.
Director of Marketing Workshops 2 days
Write titles
Unique title and description per industry page.
Content Lead 3 days
Consolidate
Canonical or 301 from duplicates to the primary page.
Web and Growth Engineering 2 days
Build the hub
An /workshops/industries page linking every industry.
Web and Growth Engineering 1 week
Add proof
One compliant testimonial per industry where available.
Corporate Counsel 2 weeks
Submit
Updated sitemap and Search Console checks.
Web and Growth Engineering 1 day
Track
Fit-call bookings by industry and source.
Director of Data weekly
Why it works
Give each industry page a unique title and description ("Scaling Workshop for HVAC Companies | Acquisition.com"), pick one page per industry and point the duplicates at it with a canonical or redirect, and add an indexable /workshops/industries hub that lists every industry with a short paragraph, a real testimonial from that industry where one exists, and the "find out if you are a fit" call. Keep ad-only variants out of the index.
The pages and the headlines already exist, so this is a few days of work that turns paid-only landing pages into organic entry points for owners who search by trade, and it gives the concierge team better-qualified calls by industry.
Ready to use
CopyIndustry page title and description pattern
Title: Scaling Workshop for {Industry} Owners | Acquisition.com
Description: A 2-day, in-person workshop in Las Vegas for {industry} businesses over $1M. Meet our marketing, sales, people and AI directors and leave with 3-5 tactical next steps.
Canonical: /workshop-{industry} (primary)
Duplicates: 301 or canonical to primary; ad variants noindexRisks and how to handle them
Paid tests break
Keep ad variants live but noindexed; only the primary page is indexed.
Thin pages
Add a paragraph on the industry's common constraints written by the workshop directors.
Evidence
- Your websiteThe sitemap (614 URLs, checked October 22, 2026) includes 294 workshop, opt-in and roadmap pages, all returning 200 and none marked noindex. 112 share the exact title "Scaling Workshop | Acquisition.com", 84 "Scaling Roadmap" and 73 "Acquisition.com Scaling Workshop SOPs". Most are industry versions with their own headline (for example /workshop-hvac: "HVAC COMPANIES: Are You the Biggest Risk to Your Own Business?"; /workshop-vet: "Veterinary Clinics"), some in pairs such as /workshop-hvac and /workshop-hvac1 or /workshop-welding and /workshop-welding-s. The meta description on /workshop-hvac reads "We are excited that you chose to take part in our Scaling workshop."Source
- HiringDirector of Business Workshops, Director of Sales Workshops and Director of Marketing Workshops (Las Vegas, onsite, $200K-$260K): "Events run two days: a presentation-heavy first day teaching the full room from the stage, then a more intimate second day going deeper with business owners around the table"; between events the work is "studying, researching incoming cohorts, answering founder follow-ups, running a retrospective on the last event".Source
- HiringEvent Specialist (Las Vegas, posted September 16, 2026): "we've grown into a high-velocity operation averaging 20 events per month". The company description in every post: "Built an Advisory Practice that's already served more than 3,500 clients in its first year", "Broke the world record for non-fiction book sales in 24 hours with $100M Money Models", "Scaled to nine figures in 18 months without any outside capital".Source
- Your websiteA testimonial page, /post-call, is titled "What 700 People Have to Say About Scaling Workshop". Workshop pages are for an "In-Person Workshop | Las Vegas" with access to directors in marketing, sales, people, AI and strategy and "3-5 Tactical Next Steps".Source