Everlaw growth playbook

Build one page per integration from a single template: what the joint workflow does (with a 60-second demo), who it is for, status (available, preview or coming), setup and permissions, security notes, a joint customer quote when available, and one call to action (request access or book a demo). Point each tile, press release and blog post to it, and give the partner a co-branded link for their own channels.

Buyers searching for an integration have already chosen the AI tool; a clear page converts that intent, gives each partner something to promote, and lets AI assistants answer "does Harvey work with Everlaw?" correctly.

H1: Everlaw + [Partner]
One line: what you can do with your case evidence in [Partner]
Status: Available / Preview / Coming
Demo: 60 seconds
Who it is for: law firms / corporate legal / government
How it works: permissions stay in Everlaw, audit trail kept
Setup: 3 steps
Security: SOC 2, FedRAMP notes
Call to action: Request access / Book a demo

• Statuses change often

  Show a status label and a review date on each page.

• Partners need approval

  Start with Everlaw-only content and add partner quotes later.

• Your websiteIntegrations page: seven "Integration Partners" (Anthropic, Google Gemini, Harvey, Legora, Microsoft Copilot, OpenAI, Thomson Reuters). Four tiles (Gemini, Harvey, Copilot, Thomson Reuters) all link to the same August press release, and three link to blog posts; none links to a dedicated integration page (addresses such as /integrations/openai/ return 404). A separate Anthropic "Request Access" page exists but the tile does not point to it; AWS, by contrast, has its own partner page.Source
• Press releasesAugust 25, 2026: partnerships with Thomson Reuters CoCounsel Legal and Harvey and MCP connectors for Google Gemini Enterprise for Legal and Microsoft 365 Copilot, rolling out in stages (one in private preview, others "expected" later). September 17, 2026: a plugin for ChatGPT Enterprise that lets legal teams "work with their case evidence directly from ChatGPT", "available now".Source
• HiringPartner Marketing Manager (Oakland, posted September 18, 2026): will "transform platform-and-provider partnerships into active co-selling engines, joint campaigns, and scalable partner enablement programs", run "joint go-to-market campaigns, co-marketing collateral, and events", manage partner email and newsletters with "the partner portal", "Adapt direct customer training and certification materials for partner technical teams", and report "partner marketing budgets, campaign performance, and ROI".Source
• Your websiteHomepage (checked October 21, 2026): H1 "Do Evidence Justice", "The Evidence Layer for Legal AI", with logos for the AI tools it connects to; proof figures "239M+ Docs - Largest matter", "1,000+ Concurrent Reviewers", "400X - RAG capability compared to the competition", "194 File Types" and "23 Partners"; a region selector for the United States, United Kingdom, Canada, European Union and Australia.Source

Add filters for service (managed review, forensics, consulting, public sector reseller), region and certification level, a "request an introduction" button that routes to the partner and to Everlaw, and a short "how to choose a partner" guide. Remove the old directory address from the sitemap.

Buyers find the right partner faster, partners get measurable leads, and the new program manager gets data on which partners are in demand.

• Partners compete for leads

  Route by the buyer's filters and share data openly.

• Your websitePartner Directory: 23 service partners (regional, advisory, global and public sector tabs), each with a page listing services, contact details and the Everlaw certifications its team holds (Reviewer, Storybuilder, Data Operations, AI, Managing Review, Project Manager, Litigation Support Manager); partners include managed service providers, consultancies, a government IT aggregator and firms in Australia and the UK. The old directory address is still in the sitemap.Source
• HiringPartner hiring: a Principal Partner Program Manager to "establish clear tiers and engagement models, own the partner portal" covering "onboarding, activation, enablement, certification"; a Director, Channel Partnerships (New York) to "Drive meaningful ARR growth with Managed Service Partners"; and a Strategic Partner Account Manager, Public Sector (Washington DC) to recruit "government contractors, primes, resellers, and systems integrators" and position Everlaw "prior to formal RFP/RFI release".Source
• Your websitePartner Program page: promises "a world-class certification and training program, and joint co-marketing and go-to-market opportunities", a joint "SaaS + services solution" and an "Everlaw Center of Excellence", with a sign-up form and two partner video quotes.Source

Show a compressed poster image first and start the video only on fast connections, lazy-load the four customer videos, cut images to modern formats, and delay non-essential tags until after the first interaction. Recheck field data after a month.

Faster pages lift demo conversion and paid search quality, and law-firm buyers often check on their phones between meetings.

• Attribution gaps from delayed tags

  Keep the core analytics tag early.

• Google PageSpeedHomepage on mobile: performance 62/100 (desktop 97); in the lab test the main element, the hero video, appears after 14.1s; the page downloads 9.1 MB, about 8 MB of it images and video from the content CDN. Real visitors fail Core Web Vitals on loading and responsiveness: 75th-percentile LCP 4.0s (target 2.5s, about 83% slower than a year earlier) and INP 297 ms (target 200 ms).Source
• Your websiteHomepage (checked October 21, 2026): H1 "Do Evidence Justice", "The Evidence Layer for Legal AI", with logos for the AI tools it connects to; proof figures "239M+ Docs - Largest matter", "1,000+ Concurrent Reviewers", "400X - RAG capability compared to the competition", "194 File Types" and "23 Partners"; a region selector for the United States, United Kingdom, Canada, European Union and Australia.Source

Build a calculator: matters per year, average data volume and outside review rates in, estimated savings from in-house early case assessment out, with the method shown. Gate the detailed report, and add three new corporate stories by industry.

General counsel buy on cost control, and a number built from their own inputs is the strongest business case to take to finance.

• Estimates look inflated

  Use conservative defaults and show the method.

• Your websiteCorporations page: "Send Outside Counsel Only What Matters"; corporate teams "reduce outside counsel data volumes by an average of 74%"; native, assisted (AI platforms) and custom (API and MCP) ways to use Everlaw; legal holds, cloud connectors and early case assessment. The Corporations filter of Success Stories shows seven stories, out of about 95 success stories in the sitemap; one corporate story reports a 50% cut in time spent on data subject access requests.Source
• HiringProduct Marketing Manager (Corporations), posted September 18, 2026: will "define and execute the go-to-market strategy for in-house corporate legal teams", owning "messaging, positioning, competitor comparisons, and sales materials", product launches, and "omni-channel campaigns and customer-facing collateral (webinars, blogs, whitepapers)", and will "Research legal team needs and competitor approaches to identify where we're different".Source
• Your websitePricing page: no prices; a feature table for the platform and Legal Holds; AI features such as Deep Dive, Coding Suggestions, Machine Translation and Custom Extractions are marked "credits" (single-document use "no credits"); "Unlimited User Licenses"; SOC 2 Type 2, FedRAMP Moderate and GovRAMP Moderate.Source

Add a short credits section: what uses credits, what is free (single-document use), and three examples (a 50,000-document review, a deposition prep, a translation job) with typical credit use. Give sellers the same examples.

Clear AI pricing removes a late-stage objection and makes the AI features easier to try.

• Customers anchor on examples

  Label them as typical, not quoted.

• Your websitePricing page: no prices; a feature table for the platform and Legal Holds; AI features such as Deep Dive, Coding Suggestions, Machine Translation and Custom Extractions are marked "credits" (single-document use "no credits"); "Unlimited User Licenses"; SOC 2 Type 2, FedRAMP Moderate and GovRAMP Moderate.Source
• HiringGTM AI Engineer (posted August 28, 2026): will build "context-aware agents that surface playbooks, pricing guidance, and competitive insights directly within daily GTM workflows" and "flag deal risks, identify expansion opportunities". An Enterprise AI Transformation Lead will run Everlaw's company-wide AI program.Source

Add a corporate section to each comparison: legal holds, cost control, outside counsel collaboration, AI governance and security reviews, with a corporate customer quote. Keep internal competitor comparisons and the public pages aligned.

In-house buyers compare on different criteria than firms; addressing them directly converts more of the comparison traffic.

• Outdated rival claims

  Date each page and cite sources.

• Your websiteComparison pages exist for Relativity, DISCO, Reveal and Exterro (e.g. "See how Everlaw and Relativity compare ... for your law firm, corporate law department, or state or federal agency"), plus a blog post on how Everlaw "outperforms Exterro for corporate legal".Source
• HiringProduct Marketing Manager (Corporations), posted September 18, 2026: will "define and execute the go-to-market strategy for in-house corporate legal teams", owning "messaging, positioning, competitor comparisons, and sales materials", product launches, and "omni-channel campaigns and customer-facing collateral (webinars, blogs, whitepapers)", and will "Research legal team needs and competitor approaches to identify where we're different".Source
• Competitor researchRivals' own homepages: Relativity, "a global legal data intelligence company" with its AI platform Relativity aiR; DISCO, "AI-driven legal software and services ... developed by lawyers for lawyers"; Reveal, "AI-driven eDiscovery" for corporate legal, law firms, LSPs and government; Exterro, an "AI-Powered Data Risk Management Platform" for ediscovery, forensics, privacy and governance.See the research Source
• Your websiteCorporations page: "Send Outside Counsel Only What Matters"; corporate teams "reduce outside counsel data volumes by an average of 74%"; native, assisted (AI platforms) and custom (API and MCP) ways to use Everlaw; legal holds, cloud connectors and early case assessment. The Corporations filter of Success Stories shows seven stories, out of about 95 success stories in the sitemap; one corporate story reports a 50% cut in time spent on data subject access requests.Source

Give each top partner a kit: a co-branded one-pager, an email sequence, a webinar template and a joint offer (for example a migration package). Add the offer to the partner's directory page and track deals registered from each campaign.

Partners sell more of what is easy to sell; a ready kit turns goodwill into pipeline.

• Partners do not use the kit

  Run the first campaign together.

• HiringPartner Marketing Manager (Oakland, posted September 18, 2026): will "transform platform-and-provider partnerships into active co-selling engines, joint campaigns, and scalable partner enablement programs", run "joint go-to-market campaigns, co-marketing collateral, and events", manage partner email and newsletters with "the partner portal", "Adapt direct customer training and certification materials for partner technical teams", and report "partner marketing budgets, campaign performance, and ROI".Source
• HiringPartner hiring: a Principal Partner Program Manager to "establish clear tiers and engagement models, own the partner portal" covering "onboarding, activation, enablement, certification"; a Director, Channel Partnerships (New York) to "Drive meaningful ARR growth with Managed Service Partners"; and a Strategic Partner Account Manager, Public Sector (Washington DC) to recruit "government contractors, primes, resellers, and systems integrators" and position Everlaw "prior to formal RFP/RFI release".Source
• Your websitePartner Directory: 23 service partners (regional, advisory, global and public sector tabs), each with a page listing services, contact details and the Everlaw certifications its team holds (Reviewer, Storybuilder, Data Operations, AI, Managing Review, Project Manager, Litigation Support Manager); partners include managed service providers, consultancies, a government IT aggregator and firms in Australia and the UK. The old directory address is still in the sitemap.Source
• Your websitePartner Program page: promises "a world-class certification and training program, and joint co-marketing and go-to-market opportunities", a joint "SaaS + services solution" and an "Everlaw Center of Excellence", with a sign-up form and two partner video quotes.Source

Turn certification counts into visible tiers (for example Certified, Advanced, Elite) on the directory, send a monthly partner newsletter with new certifications and wins, and tie tier to lead routing and co-marketing funds.

Visible tiers give partners a reason to train more staff and give buyers a simple quality signal.

• Lower tiers feel penalized

  Show a path and support to move up.

• Your websitePartner Directory: 23 service partners (regional, advisory, global and public sector tabs), each with a page listing services, contact details and the Everlaw certifications its team holds (Reviewer, Storybuilder, Data Operations, AI, Managing Review, Project Manager, Litigation Support Manager); partners include managed service providers, consultancies, a government IT aggregator and firms in Australia and the UK. The old directory address is still in the sitemap.Source
• HiringPartner hiring: a Principal Partner Program Manager to "establish clear tiers and engagement models, own the partner portal" covering "onboarding, activation, enablement, certification"; a Director, Channel Partnerships (New York) to "Drive meaningful ARR growth with Managed Service Partners"; and a Strategic Partner Account Manager, Public Sector (Washington DC) to recruit "government contractors, primes, resellers, and systems integrators" and position Everlaw "prior to formal RFP/RFI release".Source
• HiringPartner Marketing Manager (Oakland, posted September 18, 2026): will "transform platform-and-provider partnerships into active co-selling engines, joint campaigns, and scalable partner enablement programs", run "joint go-to-market campaigns, co-marketing collateral, and events", manage partner email and newsletters with "the partner portal", "Adapt direct customer training and certification materials for partner technical teams", and report "partner marketing budgets, campaign performance, and ROI".Source

Publish a buying page: contract vehicles and cooperative agreements, the reseller in the directory, FedRAMP and GovRAMP status, sample RFP language and a contact for procurement. Link it from FOIA, government and compliance pages.

A clear purchasing path shortens public sector cycles and puts Everlaw in RFPs early.

• Vehicles change

  Date the page and review quarterly.

• HiringPartner hiring: a Principal Partner Program Manager to "establish clear tiers and engagement models, own the partner portal" covering "onboarding, activation, enablement, certification"; a Director, Channel Partnerships (New York) to "Drive meaningful ARR growth with Managed Service Partners"; and a Strategic Partner Account Manager, Public Sector (Washington DC) to recruit "government contractors, primes, resellers, and systems integrators" and position Everlaw "prior to formal RFP/RFI release".Source
• HiringSales hiring: a Manager II, Sales Development (posted October 8, 2026) to scale SDRs on "Salesforce, Sales Navigator, Nooks and Gong" and "Test, evaluate, and scale new prospecting strategies"; Enterprise Account Executives for State, Local, and Education in the Great Lakes and Northeast, selling to "government attorneys, FOIA officers, Law enforcement attorneys"; and Strategic and Senior Enterprise AEs for Legal in New York and Oakland.Source
• Your websitePublic sector: FOIA & Public Records on a "FedRAMP-certified and GovRAMP-authorized platform"; government compliance pages (FedRAMP, ITAR, FAQ, and one still addressed /stateramp/); a September 23, 2026 release "Newsroom Investigations on Everlaw Triple as Journalists Turn to Litigation-Grade Technology".Source
• Your websitePartner Directory: 23 service partners (regional, advisory, global and public sector tabs), each with a page listing services, contact details and the Everlaw certifications its team holds (Reviewer, Storybuilder, Data Operations, AI, Managing Review, Project Manager, Litigation Support Manager); partners include managed service providers, consultancies, a government IT aggregator and firms in Australia and the UK. The old directory address is still in the sitemap.Source

Publish a page per state summarizing the public records law, response deadlines and common backlog causes, with a short case story where available and a demo offer. Start with the AE territories.

Each page answers a real search from the exact buyer, and builds trust before a sales call.

• Legal accuracy

  Review dates and links to statutes.

• HiringSales hiring: a Manager II, Sales Development (posted October 8, 2026) to scale SDRs on "Salesforce, Sales Navigator, Nooks and Gong" and "Test, evaluate, and scale new prospecting strategies"; Enterprise Account Executives for State, Local, and Education in the Great Lakes and Northeast, selling to "government attorneys, FOIA officers, Law enforcement attorneys"; and Strategic and Senior Enterprise AEs for Legal in New York and Oakland.Source
• Your websitePublic sector: FOIA & Public Records on a "FedRAMP-certified and GovRAMP-authorized platform"; government compliance pages (FedRAMP, ITAR, FAQ, and one still addressed /stateramp/); a September 23, 2026 release "Newsroom Investigations on Everlaw Triple as Journalists Turn to Litigation-Grade Technology".Source

Build a list of firms and legal departments that have announced those tools, and send them a sequence that opens with the integration ("your Harvey users can query case evidence in Everlaw") and the integration page. Test against standard sequences.

Timing the outreach to a public technology decision gives SDRs a specific, relevant reason to call.

• Partner feels poached

  Co-sell with the partner where possible.

• Press releasesAugust 25, 2026: partnerships with Thomson Reuters CoCounsel Legal and Harvey and MCP connectors for Google Gemini Enterprise for Legal and Microsoft 365 Copilot, rolling out in stages (one in private preview, others "expected" later). September 17, 2026: a plugin for ChatGPT Enterprise that lets legal teams "work with their case evidence directly from ChatGPT", "available now".Source
• Your websiteIntegrations page: seven "Integration Partners" (Anthropic, Google Gemini, Harvey, Legora, Microsoft Copilot, OpenAI, Thomson Reuters). Four tiles (Gemini, Harvey, Copilot, Thomson Reuters) all link to the same August press release, and three link to blog posts; none links to a dedicated integration page (addresses such as /integrations/openai/ return 404). A separate Anthropic "Request Access" page exists but the tile does not point to it; AWS, by contrast, has its own partner page.Source
• HiringSales hiring: a Manager II, Sales Development (posted October 8, 2026) to scale SDRs on "Salesforce, Sales Navigator, Nooks and Gong" and "Test, evaluate, and scale new prospecting strategies"; Enterprise Account Executives for State, Local, and Education in the Great Lakes and Northeast, selling to "government attorneys, FOIA officers, Law enforcement attorneys"; and Strategic and Senior Enterprise AEs for Legal in New York and Oakland.Source

Build an assistant inside Salesforce and Gong that answers "how do we compare on X?" from approved comparison content and pricing examples, citing the source, and flags when a rival is mentioned on a call.

Consistent, sourced answers raise win rates and cut ramp time for the growing SDR team.

• Wrong answers

  Only approved sources, with citations.

• HiringGTM AI Engineer (posted August 28, 2026): will build "context-aware agents that surface playbooks, pricing guidance, and competitive insights directly within daily GTM workflows" and "flag deal risks, identify expansion opportunities". An Enterprise AI Transformation Lead will run Everlaw's company-wide AI program.Source
• Your websiteComparison pages exist for Relativity, DISCO, Reveal and Exterro (e.g. "See how Everlaw and Relativity compare ... for your law firm, corporate law department, or state or federal agency"), plus a blog post on how Everlaw "outperforms Exterro for corporate legal".Source
• HiringProduct Marketing Manager (Corporations), posted September 18, 2026: will "define and execute the go-to-market strategy for in-house corporate legal teams", owning "messaging, positioning, competitor comparisons, and sales materials", product launches, and "omni-channel campaigns and customer-facing collateral (webinars, blogs, whitepapers)", and will "Research legal team needs and competitor approaches to identify where we're different".Source
• HiringSales hiring: a Manager II, Sales Development (posted October 8, 2026) to scale SDRs on "Salesforce, Sales Navigator, Nooks and Gong" and "Test, evaluate, and scale new prospecting strategies"; Enterprise Account Executives for State, Local, and Education in the Great Lakes and Northeast, selling to "government attorneys, FOIA officers, Law enforcement attorneys"; and Strategic and Senior Enterprise AEs for Legal in New York and Oakland.Source

Build an events hub filterable by city and type, standardize registration in Marketo, and set a follow-up rule: AE contact within two days, plus recording or slides. Report pipeline per event type to decide where to invest.

Local events are costly; a hub fills them and a standard follow-up turns attendance into pipeline.

• Too many sales follow-ups

  Send content first for CLE attendees.

• Your websiteSitemap (2,227 URLs, checked October 21, 2026): 807 blog URLs, 790 resource URLs, 61 /connect/ event pages (city receptions, CLE sessions, AI labs, partner trainings), 28 Summit pages, a corporate litigation survey report, and leftover pages such as /careers-old/ and /connect/houston-old/.Source
• HiringSales hiring: a Manager II, Sales Development (posted October 8, 2026) to scale SDRs on "Salesforce, Sales Navigator, Nooks and Gong" and "Test, evaluate, and scale new prospecting strategies"; Enterprise Account Executives for State, Local, and Education in the Great Lakes and Northeast, selling to "government attorneys, FOIA officers, Law enforcement attorneys"; and Strategic and Senior Enterprise AEs for Legal in New York and Oakland.Source

Run a quarter-long campaign: a legal holds and DSAR guide, a webinar with a corporate customer, LinkedIn ads to in-house legal ops, and an SDR sequence. Track pipeline by product.

Specific, recurring in-house problems are easier to market than "ediscovery" and open the door to the full platform.

• Narrow message

  Lead into the platform in follow-up.

• HiringProduct Marketing Manager (Corporations), posted September 18, 2026: will "define and execute the go-to-market strategy for in-house corporate legal teams", owning "messaging, positioning, competitor comparisons, and sales materials", product launches, and "omni-channel campaigns and customer-facing collateral (webinars, blogs, whitepapers)", and will "Research legal team needs and competitor approaches to identify where we're different".Source
• Your websiteCorporations page: "Send Outside Counsel Only What Matters"; corporate teams "reduce outside counsel data volumes by an average of 74%"; native, assisted (AI platforms) and custom (API and MCP) ways to use Everlaw; legal holds, cloud connectors and early case assessment. The Corporations filter of Success Stories shows seven stories, out of about 95 success stories in the sitemap; one corporate story reports a 50% cut in time spent on data subject access requests.Source

Remove or redirect leftover pages, rename the GovRAMP page with a redirect from the old address, and add a monthly sitemap check to the web team's routine.

A clean sitemap focuses search engines on current pages, and current names matter to government buyers checking compliance.

• Breaking inbound links

  Use 301 redirects.

• Your websiteSitemap (2,227 URLs, checked October 21, 2026): 807 blog URLs, 790 resource URLs, 61 /connect/ event pages (city receptions, CLE sessions, AI labs, partner trainings), 28 Summit pages, a corporate litigation survey report, and leftover pages such as /careers-old/ and /connect/houston-old/.Source
• Your websitePublic sector: FOIA & Public Records on a "FedRAMP-certified and GovRAMP-authorized platform"; government compliance pages (FedRAMP, ITAR, FAQ, and one still addressed /stateramp/); a September 23, 2026 release "Newsroom Investigations on Everlaw Triple as Journalists Turn to Litigation-Grade Technology".Source
• Your websitePartner Directory: 23 service partners (regional, advisory, global and public sector tabs), each with a page listing services, contact details and the Everlaw certifications its team holds (Reviewer, Storybuilder, Data Operations, AI, Managing Review, Project Manager, Litigation Support Manager); partners include managed service providers, consultancies, a government IT aggregator and firms in Australia and the UK. The old directory address is still in the sitemap.Source

Create a program for AI vendors: API and MCP access, security review, a certification badge, a listing on the integrations page and joint launch support. Publish requirements so vendors apply, rather than negotiating one by one.

A program scales the ecosystem and makes Everlaw the default system of record that every new legal AI tool connects to.

• Weak vendors damage trust

  Strict security review and badge removal rules.

• Your websiteIntegrations page: seven "Integration Partners" (Anthropic, Google Gemini, Harvey, Legora, Microsoft Copilot, OpenAI, Thomson Reuters). Four tiles (Gemini, Harvey, Copilot, Thomson Reuters) all link to the same August press release, and three link to blog posts; none links to a dedicated integration page (addresses such as /integrations/openai/ return 404). A separate Anthropic "Request Access" page exists but the tile does not point to it; AWS, by contrast, has its own partner page.Source
• Press releasesAugust 25, 2026: partnerships with Thomson Reuters CoCounsel Legal and Harvey and MCP connectors for Google Gemini Enterprise for Legal and Microsoft 365 Copilot, rolling out in stages (one in private preview, others "expected" later). September 17, 2026: a plugin for ChatGPT Enterprise that lets legal teams "work with their case evidence directly from ChatGPT", "available now".Source
• HiringPartner hiring: a Principal Partner Program Manager to "establish clear tiers and engagement models, own the partner portal" covering "onboarding, activation, enablement, certification"; a Director, Channel Partnerships (New York) to "Drive meaningful ARR growth with Managed Service Partners"; and a Strategic Partner Account Manager, Public Sector (Washington DC) to recruit "government contractors, primes, resellers, and systems integrators" and position Everlaw "prior to formal RFP/RFI release".Source
• Your websiteHomepage (checked October 21, 2026): H1 "Do Evidence Justice", "The Evidence Layer for Legal AI", with logos for the AI tools it connects to; proof figures "239M+ Docs - Largest matter", "1,000+ Concurrent Reviewers", "400X - RAG capability compared to the competition", "194 File Types" and "23 Partners"; a region selector for the United States, United Kingdom, Canada, European Union and Australia.Source

Run the survey every year with a fixed core of questions (outside counsel spend, in-house discovery, AI use, legal holds), publish benchmarks by company size and industry, and let respondents get a personal comparison.

A recurring benchmark becomes the reference in-house teams cite to their CFO, and every respondent is a lead.

• Small samples by segment

  Merge segments when too small.

• Your websiteSitemap (2,227 URLs, checked October 21, 2026): 807 blog URLs, 790 resource URLs, 61 /connect/ event pages (city receptions, CLE sessions, AI labs, partner trainings), 28 Summit pages, a corporate litigation survey report, and leftover pages such as /careers-old/ and /connect/houston-old/.Source
• HiringProduct Marketing Manager (Corporations), posted September 18, 2026: will "define and execute the go-to-market strategy for in-house corporate legal teams", owning "messaging, positioning, competitor comparisons, and sales materials", product launches, and "omni-channel campaigns and customer-facing collateral (webinars, blogs, whitepapers)", and will "Research legal team needs and competitor approaches to identify where we're different".Source
• Your websiteCorporations page: "Send Outside Counsel Only What Matters"; corporate teams "reduce outside counsel data volumes by an average of 74%"; native, assisted (AI platforms) and custom (API and MCP) ways to use Everlaw; legal holds, cloud connectors and early case assessment. The Corporations filter of Success Stories shows seven stories, out of about 95 success stories in the sitemap; one corporate story reports a 50% cut in time spent on data subject access requests.Source

Pick two regions, sign or deepen two partners in each, run joint local events and localized pages (spelling, data residency, local case law terms such as disclosure), and measure partner-sourced pipeline before hiring direct sales there.

Partners give local trust and capacity at lower cost than new offices.

• Partner quality varies

  Require certification tiers.

• Your websiteHomepage (checked October 21, 2026): H1 "Do Evidence Justice", "The Evidence Layer for Legal AI", with logos for the AI tools it connects to; proof figures "239M+ Docs - Largest matter", "1,000+ Concurrent Reviewers", "400X - RAG capability compared to the competition", "194 File Types" and "23 Partners"; a region selector for the United States, United Kingdom, Canada, European Union and Australia.Source
• Your websitePartner Directory: 23 service partners (regional, advisory, global and public sector tabs), each with a page listing services, contact details and the Everlaw certifications its team holds (Reviewer, Storybuilder, Data Operations, AI, Managing Review, Project Manager, Litigation Support Manager); partners include managed service providers, consultancies, a government IT aggregator and firms in Australia and the UK. The old directory address is still in the sitemap.Source
• HiringPartner hiring: a Principal Partner Program Manager to "establish clear tiers and engagement models, own the partner portal" covering "onboarding, activation, enablement, certification"; a Director, Channel Partnerships (New York) to "Drive meaningful ARR growth with Managed Service Partners"; and a Strategic Partner Account Manager, Public Sector (Washington DC) to recruit "government contractors, primes, resellers, and systems integrators" and position Everlaw "prior to formal RFP/RFI release".Source

Formalize a newsroom program (training, office hours, an application page) and publish short stories on how reporters handled large document sets, with their permission. Use them in brand campaigns and with government buyers handling public records.

Journalism stories earn attention and trust, and show the platform working on real, high-stakes document sets.

• Source confidentiality

  Describe methods, never sources or documents.

• Your websitePublic sector: FOIA & Public Records on a "FedRAMP-certified and GovRAMP-authorized platform"; government compliance pages (FedRAMP, ITAR, FAQ, and one still addressed /stateramp/); a September 23, 2026 release "Newsroom Investigations on Everlaw Triple as Journalists Turn to Litigation-Grade Technology".Source
• HiringJob posts describe Everlaw as "ranked #1 on G2 in our category" and say that "Through Everlaw for Good, we offer our technology free or at heavily discounted rates to journalists, nonprofits, and pro bono attorneys".Source

Publish a short methods note: what was measured, against which tools, on what data, and the date. Link it from the homepage figure and use it in sales.

A claim with a method behind it persuades skeptical buyers; one without invites challenges.

• Rivals dispute the test

  Describe the method plainly and invite retests.

• Your websiteHomepage (checked October 21, 2026): H1 "Do Evidence Justice", "The Evidence Layer for Legal AI", with logos for the AI tools it connects to; proof figures "239M+ Docs - Largest matter", "1,000+ Concurrent Reviewers", "400X - RAG capability compared to the competition", "194 File Types" and "23 Partners"; a region selector for the United States, United Kingdom, Canada, European Union and Australia.Source
• HiringGTM AI Engineer (posted August 28, 2026): will build "context-aware agents that surface playbooks, pricing guidance, and competitive insights directly within daily GTM workflows" and "flag deal risks, identify expansion opportunities". An Enterprise AI Transformation Lead will run Everlaw's company-wide AI program.Source

Record the main sessions, publish them as an on-demand library by topic (AI, corporate, government, trial prep), offer CLE where possible, and gate the full library while keeping clips open.

An annual event becomes a lead source every month, and CLE gives lawyers a reason to register.

• Speaker permissions

  Ask at booking.

• Your websiteSitemap (2,227 URLs, checked October 21, 2026): 807 blog URLs, 790 resource URLs, 61 /connect/ event pages (city receptions, CLE sessions, AI labs, partner trainings), 28 Summit pages, a corporate litigation survey report, and leftover pages such as /careers-old/ and /connect/houston-old/.Source
• HiringProduct Marketing Manager (Corporations), posted September 18, 2026: will "define and execute the go-to-market strategy for in-house corporate legal teams", owning "messaging, positioning, competitor comparisons, and sales materials", product launches, and "omni-channel campaigns and customer-facing collateral (webinars, blogs, whitepapers)", and will "Research legal team needs and competitor approaches to identify where we're different".Source