ProgrammableMarketing/aescape.com (opens in a new tab)
PDF

Views

  • Plan
  • Roadmap
  • Research

On this page

  • The brief
  • Start here
  • Idea portfolio
  • Effort vs impact
  • This week · 6
  • This quarter · 10
  • Big bets · 4
  • How we can help
Generated Oct 26, 2026
  1. Programmable
  2. Playbooks
  3. Aescape
Aescape logo

growth playbook · Oct 26, 2026

aescape.com (opens in a new tab)

Aescape growth playbook

Diagnosis

Aescape has a striking product, strong partners (Equinox, Life Time, Marriott, Hilton, Four Seasons) and a famous co-creator in Tom Brady, and its hiring shows a revenue push: a pipeline-focused B2B marketer, an inbound AE, a local demand role in Miami, booking integrations and a year-end events sprint.

The biggest gap is discovery: 150+ locations, but no location page anywhere that search engines can read, and no partner case studies to back the profit-center promise. This playbook builds location pages, case studies and fast inbound routing first, then second-session programs, a membership, integration launches, partner scorecards and new channels.

Growth Score

6/10

Biggest Opportunity

Make every partner location discoverable and bookable from search, so both consumers and partners see the Network working.

Biggest Risk

A new category needs repeat use to pay back partners; if utilization and second sessions lag, partners will not renew or add tables.

01

Start here

The three moves to make first. Each one is written up in full below.

  1. 1

    Give each of the 150+ locations a page search engines can read; today the location finder is invisible to Google

    Export the location list from the app and publish pages for the ten busiest locations.

    High impact First result in 1 month
  2. 2

    Publish three partner case studies with real numbers: one gym, one hotel, one spa

    Ask three partners for permission and their last six months of data.

    High impact First result in 1 month
  3. 3

    Say one location number everywhere: the homepage says 150+, packages and job posts say 100+

    Count bookable locations today.

    Medium impact First result in 1 week

02

Your idea portfolio

20 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

  • 6 ideas are marked Unexpected: plays you are unlikely to have tried.

Every idea placed by the effort it takes against the impact it could have. Quick wins sit top left; select a number to open that idea. The filters below narrow the list by status, timing, category and what Programmable can build.

Effort vs impactEach number is an idea. Select one to open it.
Impact →
Quick wins · 3Big bets · 10Fill-ins · 5Reconsider · 2
Effort →

Showing 20 of 20 ideas

This week 6

Quick wins with a clear first action.

  • 01

    Aescape tells consumers it is at "150+ locations nationwide" and tells partners that joining the Network makes their location "bookable on aescape.com, the app, and location finder, so Network consumers can discover and book you directly". But the location finder lives in a Flutter app at app.aescape.com, and every URL there, /locations and /map included, returns the same empty shell titled "Aescape". There is not one location, city or address in the HTML, and the 37-page www sitemap has no location pages. Someone searching "robot massage near me", "Aescape Miami" or "massage at Equinox Hudson Yards" finds nothing from Aescape. Restore Hyper Wellness, by contrast, lists 206 studio pages. Aescape is hiring a Client Success Specialist to drive local demand and keep "each location's listings accurate", and a B2B marketer to build "customized microsites".

    High impactMedium effort First result in 1 month VP Growth

    First action

    Export the location list from the app and publish pages for the ten busiest locations.

    How to measure it

    Monthly bookings starting on a location page

    Now
    –
    Target
    1,500
    By
    90 days

    Steps

    1. 1

      Export the data

      Location name, partner, address, hours, sessions and booking link for every site.

      Senior Backend Engineer, Booking Integrations 2 days

    2. 2

      Design the template

      Location page and city page, with booking deep links into the app.

      Web Developer 3 days

    3. 3

      Publish the first ten

      Busiest locations first; LocalBusiness structured data on each.

      Web Developer 1 week

    4. 4

      Add the sitemap

      A locations sitemap submitted in Search Console.

      Web Developer 1 day

    5. 5

      Roll out all locations

      Generated from the same data, refreshed nightly.

      Senior Backend Engineer, Booking Integrations 2 weeks

    6. 6

      Link listings

      Google Business Profile and partner websites point to the page.

      Client Success Specialist 2 weeks

    7. 7

      Give partners the link

      A ready-made page and QR code for each partner to promote.

      Commercial Marketing Manager (B2B) 1 week

    8. 8

      Measure

      Search impressions, page visits and bookings by location.

      Growth Marketing Manager monthly

    First result
    1 month
    Cost
    Developer time
    Owner
    VP Growth

    Smallest test

    Publish five location pages for Miami and New York and check indexing after two weeks.

    Why it works

    Build a server-rendered page for every location on www.aescape.com (/locations/<city>/<partner-location>) from the same data the app uses: partner name, address, hours, sessions offered (Brady Protocol, Equinox sessions), price from, photos, reviews, and a "Book now" deep link into the app. Add a city page per metro, LocalBusiness structured data and a locations sitemap. Each partner gets a shareable page to promote, and the Client Success team links it from Google Business Profiles.

    Local search is where first-time guests start. Indexed location pages turn the 150-plus partner sites into 150-plus search entry points, deliver the discovery promised to Network partners, and give sales a proof point ("your location page brought N bookings").

    Ready to use

    ChecklistLocation page launch list

    [ ] Location data export (name, partner, address, hours, sessions, booking link)
    [ ] /locations/<city>/<location> template, server-rendered
    [ ] City pages for each metro
    [ ] LocalBusiness structured data
    [ ] Locations sitemap in Search Console
    [ ] Google Business Profile links updated
    [ ] Partner share link and QR code
    [ ] Bookings tracked by location page

    Risks and how to handle them

    • Partner details change

      Generate pages from the live location data, not by hand.

    • Thin, duplicate pages

      Give each page local details: partner amenities, sessions offered, reviews.

    Evidence

    • Your websiteLocation finder (checked October 23, 2026): app.aescape.com is a Flutter web app. /locations, /map, /robots.txt and /sitemap.xml all return the same app shell, titled "Aescape" with the description "Your Journey. Your Aescape.", and no location names, addresses or cities in the HTML. The www sitemap has 37 URLs and none is a location or city page.Source
    • Your websiteHomepage: "Find us at 150+ locations nationwide, from wellness centers to the gyms and spas you already frequent"; "Find a location. You can search by city, ZIP code or partner name"; "200K+ sessions delivered. 95% rated excellent."; the Brady Protocol, "a targeted 30-minute recovery session co-developed by Tom Brady and Aescape". Location and booking links go to app.aescape.com.Source
    • Your websiteFor business page: "Aescape turns square footage into profit center"; "A single Aescape footprint can become the highest earning square footage in your building", sited in rooms from a storage room to an ATM vestibule. The opt-in Network promises "Your location becomes bookable on aescape.com, the app, and location finder, so Network consumers can discover and book you directly", plus demand generation, lifecycle programs, pricing and yield. Stats: "150+ Partner locations coast to coast", "200k+ Sessions delivered", "90% Improvement towards recovery goal", "95%+ Member CSAT".Source
    • HiringClient Success Specialist (Miami, posted October 6, 2026): "Drive session volume and utilization at partner locations"; "call and follow up with first-time guests and leads to book return sessions and convert them into members"; "Build referral relationships with nearby ancillary businesses (gyms, run clubs, studios, med-spas, hotels)"; "Own local reputation: request and respond to reviews on Google, Yelp, BBB, and similar sites, and keep each location's listings accurate and active"; hit "per-location targets for session volume, membership conversions, and new-guest acquisition".Source
    • Competitor researchRestore Hyper Wellness lists 206 individual studio pages in its sitemap (for example /locations/al-birmingham-mt-brook-al001) and a "Store Locator | Find a Studio Near You" page. WellnessSpace Brands (HydroMassage) sells "Premium Recovery That Runs Itself" to gyms and claims "500+ Million" sessions and "50+ Countries".Source
    • HiringCommercial Marketing Manager (B2B) (NYC, posted September 11, 2026), on the Revenue team: "this is not a traditional marketing role"; it builds "high-volume sales enablement materials including email sequences, tactical content, customized microsites, and case studies", owns "pre-event outreach, on-site lead capture strategy, and post-event nurture", oversees the CRM, and is measured on lead volume, nurture and "Pipeline contribution". Bonus experience: "hardware, wellness, commercial real estate, hospitality, or channel/reseller sales motions".Source
  • 02

    The For business page promises "the highest earning square footage in your building", but the site has no case studies: two quotes and press articles. The new Commercial Marketing Manager is hired to build case studies and sales materials, and prospects' first FAQ question is "How do I generate revenue?".

    High impactLow effort First result in 1 month Commercial Marketing Manager

    First action

    Ask three partners for permission and their last six months of data.

    How to measure it

    Demo-to-proposal rate

    Now
    –
    Target
    +20%
    By
    90 days

    Steps

    1. 1

      Choose partners

      One gym, one hotel, one spa.

      Senior Manager, Client Success 3 days

    2. 2

      Pull data

      Sessions, revenue, repeat rate.

      Commercial Marketing Manager (B2B) 1 week

    3. 3

      Interview

      Operator quotes.

      Commercial Marketing Manager (B2B) 1 week

    4. 4

      Write and design

      Page and one-pager.

      Commercial Marketing Manager (B2B) 1 week

    5. 5

      Approve

      Partner sign-off.

      Senior Manager, Client Success 1 week

    6. 6

      Use in sales

      Sequences and demos.

      Account Executive, Inbound & SMB ongoing

    First result
    1 month
    Cost
    Staff time only
    Owner
    Commercial Marketing Manager (B2B)

    Smallest test

    Publish one case study this month.

    Why it works

    Pick one partner per environment (premium gym, hotel, wellness studio), and publish sessions per table per week, revenue per square foot, repeat rate, new members or guests attracted, and payback. Turn each into a one-pager and an email for the inbound AE.

    Partners buy on peer numbers; one hotel spa director's payback figure beats any claim about the category.

    Risks and how to handle them

    • Partners will not share revenue

      Use ranges or utilization and repeat rate instead.

    Evidence

    • Your websiteProof for partners: the sitemap has 15 "In the news" items and 3 blog posts but no case-study pages; the partner page carries two quotes (Equinox Spa and The Ritz-Carlton) and no partner revenue, utilization or payback numbers. The partner FAQ starts with "What is the pricing for partners?" and "How do I generate revenue?".Source
    • Your websiteFor business page: "Aescape turns square footage into profit center"; "A single Aescape footprint can become the highest earning square footage in your building", sited in rooms from a storage room to an ATM vestibule. The opt-in Network promises "Your location becomes bookable on aescape.com, the app, and location finder, so Network consumers can discover and book you directly", plus demand generation, lifecycle programs, pricing and yield. Stats: "150+ Partner locations coast to coast", "200k+ Sessions delivered", "90% Improvement towards recovery goal", "95%+ Member CSAT".Source
    • HiringCommercial Marketing Manager (B2B) (NYC, posted September 11, 2026), on the Revenue team: "this is not a traditional marketing role"; it builds "high-volume sales enablement materials including email sequences, tactical content, customized microsites, and case studies", owns "pre-event outreach, on-site lead capture strategy, and post-event nurture", oversees the CRM, and is measured on lead volume, nurture and "Pipeline contribution". Bonus experience: "hardware, wellness, commercial real estate, hospitality, or channel/reseller sales motions".Source
    • HiringAccount Executive, Inbound & SMB (NYC, posted September 22, 2026): about 80% of the time on "warm inbound demand and SMB sales" and 20% on targeted outreach; "Respond quickly to inbound leads"; qualify larger opportunities for the "Strategic Accounts Lead"; "Help identify which industries, company profiles, campaigns, and use cases are generating the strongest opportunities".Source
  • 03

    The homepage and For business page say 150+ locations; the packages page says "Book at 100+ participating locations"; sales job posts say "100+ locations coast-to-coast". Buyers and partners notice different numbers.

    Medium impactLow effort First result in 1 week VP Growth

    First action

    Count bookable locations today.

    How to measure it

    Pages and templates updated

    Now
    –
    Target
    100%
    By
    2 weeks

    Steps

    1. 1

      Count

      Bookable locations.

      Senior Backend Engineer, Booking Integrations 1 hour

    2. 2

      Agree wording

      Partner vs bookable.

      VP Growth 1 hour

    3. 3

      Update site

      All pages.

      Web Developer 2 hours

    4. 4

      Update templates

      Job posts and press.

      People Operations 1 hour

    5. 5

      Automate

      Count from location data.

      Web Developer 1 week

    6. 6

      Review

      Monthly.

      Growth Marketing Manager monthly

    First result
    1 week
    Cost
    $0
    Owner
    VP Growth

    Smallest test

    Fix the packages page today.

    Why it works

    Agree the current count of bookable locations, use it on every page and in job and press templates, and update it monthly from the location data.

    Consistent numbers build trust with partners and investors, and the larger true figure helps both audiences.

    Risks and how to handle them

    • Count drops

      Show bookable locations only.

    Evidence

    • Your websiteHomepage: "Find us at 150+ locations nationwide, from wellness centers to the gyms and spas you already frequent"; "Find a location. You can search by city, ZIP code or partner name"; "200K+ sessions delivered. 95% rated excellent."; the Brady Protocol, "a targeted 30-minute recovery session co-developed by Tom Brady and Aescape". Location and booking links go to app.aescape.com.Source
    • Your websitePackages page: "Book at 100+ participating locations"; packs of 3, 6 and 12 sessions saving 20%, 25% and 30% (for example 12 x 30 minutes for $411.60 instead of $588); single-session gifts from $29 (15 minutes) to $89 (60 minutes); "Aescape is now HSA/FSA eligible"; a first-session discount code is printed in the site banner. The sessions page says "No membership required".Source
    • HiringSenior Frontend Engineer (Kotlin / Android UX) (posted October 2, 2026): owns the interface "between our robot and our customers" and "communicating body intelligence insights"; the member booking and "session insights app" is built in Flutter. Every post describes partners "including Equinox, Life Time, Marriott, Hilton, Four Seasons, Pause Studios, and Remedy Place", backing from "Valor Equity Partners, BroadLight Capital, and Mecha Ventures", and, in the sales posts, "100+ locations coast-to-coast".Source
  • 04

    The partner FAQ leads with "What is the pricing for partners?" and the inbound AE is told to respond quickly to warm demand. The partner form asks for tables of interest but the site shows no ranges or models.

    High impactLow effort First result in 2 weeks Account Executive

    First action

    Measure today's time from form fill to first reply.

    How to measure it

    Partner form to meeting

    Now
    –
    Target
    +25%
    By
    60 days

    Steps

    1. 1

      Measure speed

      Current reply time.

      Account Executive, Inbound & SMB 1 day

    2. 2

      Write models

      Plain-language options.

      Strategic Accounts Lead 2 days

    3. 3

      Build estimator

      Simple inputs.

      Web Developer 3 days

    4. 4

      Route leads

      CRM rules by environment.

      Commercial Marketing Manager (B2B) 1 day

    5. 5

      Calendar link

      In the confirmation.

      Account Executive, Inbound & SMB 1 hour

    6. 6

      Track

      Meetings by source.

      Commercial Marketing Manager (B2B) weekly

    First result
    2 weeks
    Cost
    Staff time only
    Owner
    Account Executive, Inbound & SMB

    Smallest test

    Add a calendar link to the form confirmation today.

    Why it works

    Show the commercial models (purchase, revenue share, Network opt-in) and a typical range, add a simple revenue estimator (sessions per day x price), and route form fills by environment to the AE within 15 minutes with a calendar link.

    Speed and a clear model raise qualified meetings; vague pricing invites slow, unqualified calls.

    Risks and how to handle them

    • Anchoring on price

      Show revenue potential next to cost.

    Evidence

    • Your websiteProof for partners: the sitemap has 15 "In the news" items and 3 blog posts but no case-study pages; the partner page carries two quotes (Equinox Spa and The Ritz-Carlton) and no partner revenue, utilization or payback numbers. The partner FAQ starts with "What is the pricing for partners?" and "How do I generate revenue?".Source
    • HiringAccount Executive, Inbound & SMB (NYC, posted September 22, 2026): about 80% of the time on "warm inbound demand and SMB sales" and 20% on targeted outreach; "Respond quickly to inbound leads"; qualify larger opportunities for the "Strategic Accounts Lead"; "Help identify which industries, company profiles, campaigns, and use cases are generating the strongest opportunities".Source
    • Your websiteFor business page: "Aescape turns square footage into profit center"; "A single Aescape footprint can become the highest earning square footage in your building", sited in rooms from a storage room to an ATM vestibule. The opt-in Network promises "Your location becomes bookable on aescape.com, the app, and location finder, so Network consumers can discover and book you directly", plus demand generation, lifecycle programs, pricing and yield. Stats: "150+ Partner locations coast to coast", "200k+ Sessions delivered", "90% Improvement towards recovery goal", "95%+ Member CSAT".Source
  • 05

    Real visitors pass Core Web Vitals across the site, but the homepage itself shows layout shift of 0.32 and weighs 5.7 MB on mobile, including 1.2 MB of fonts, with a 10 s lab paint.

    Medium impactLow effort First result in 1 month Web Developer

    First action

    Find the shifting element in Chrome DevTools.

    How to measure it

    Homepage CLS (real visitors)

    Now
    –
    Target
    under 0.1
    By
    60 days

    Steps

    1. 1

      Find shifts

      DevTools layout shift regions.

      Web Developer 1 day

    2. 2

      Reserve space

      Banner and media.

      Web Developer 1 day

    3. 3

      Cut fonts

      Two weights, subset.

      Web Developer 1 day

    4. 4

      Compress media

      Hero and gallery.

      Web Developer 1 day

    5. 5

      Lazy-load

      Lower sections.

      Web Developer 1 day

    6. 6

      Re-test

      PageSpeed and field data.

      Web Developer monthly

    First result
    1 month
    Cost
    Developer time
    Owner
    Web Developer

    Smallest test

    Fix the banner height and re-test.

    Why it works

    Reserve space for the banner, carousels and videos, subset and limit font files, compress the hero media, and lazy-load the testimonial and package sections.

    The homepage is where paid social traffic lands; a stable, fast page lifts bookings.

    Risks and how to handle them

    • Framer limits

      Use Framer settings for fonts and media first.

    Evidence

    • Google PageSpeedHomepage on mobile: performance 53, largest contentful paint 10.1 s in the lab, 5.7 MB page weight with 1.2 MB of fonts and 100 requests. Real visitors across the site pass Core Web Vitals (LCP 0.9 s, INP 70 ms, CLS 0), but the homepage URL itself shows layout shift of 0.32 for real visitors, which fails.Source
  • 06

    Aescape is hiring an events project manager for 6 to 8 events before year end and wants event leads to become pipeline. A table on the booth is the best demo there is.

    High impactLow effort First result in 2 weeks Events Project Manager

    First action

    Build the QR form before the next event.

    How to measure it

    Event lead-to-meeting rate

    Now
    –
    Target
    30%
    By
    end of year

    Steps

    1. 1

      Build form

      QR and short fields.

      Commercial Marketing Manager (B2B) 2 days

    2. 2

      Add vouchers

      Nearest location.

      Growth Marketing Manager 1 day

    3. 3

      CRM tagging

      By event.

      Commercial Marketing Manager (B2B) 1 day

    4. 4

      Train staff

      Booth script.

      Events Project Manager 1 day

    5. 5

      48-hour calls

      All leads.

      Account Executive, Inbound & SMB per event

    6. 6

      Report ROI

      Per event.

      Events Project Manager per event

    First result
    2 weeks
    Cost
    Voucher cost
    Owner
    Events Project Manager

    Smallest test

    Use the kit at the next event.

    Why it works

    Use one QR flow at every event: scan, pick environment and table count, book a follow-up call on the spot, and get a free session voucher at the nearest location page. Leads land in the CRM tagged by event and are called within 48 hours.

    Same-day booking beats badge scans, and a voucher brings the buyer to a live location.

    Risks and how to handle them

    • Low-quality scans

      Ask environment and table count.

    Evidence

    • HiringEvents Project Manager (Contract) (NYC, posted October 8, 2026): a three-month sprint to run "6 to 8 events scheduled between now and the end of the year", including "lead capture tools" and lead lists "handed off to the revenue team for follow-up".Source
    • HiringCommercial Marketing Manager (B2B) (NYC, posted September 11, 2026), on the Revenue team: "this is not a traditional marketing role"; it builds "high-volume sales enablement materials including email sequences, tactical content, customized microsites, and case studies", owns "pre-event outreach, on-site lead capture strategy, and post-event nurture", oversees the CRM, and is measured on lead volume, nurture and "Pipeline contribution". Bonus experience: "hardware, wellness, commercial real estate, hospitality, or channel/reseller sales motions".Source
    • HiringAccount Executive, Inbound & SMB (NYC, posted September 22, 2026): about 80% of the time on "warm inbound demand and SMB sales" and 20% on targeted outreach; "Respond quickly to inbound leads"; qualify larger opportunities for the "Strategic Accounts Lead"; "Help identify which industries, company profiles, campaigns, and use cases are generating the strongest opportunities".Source

This quarter 10

The core plays for the next three months.

  • 07

    The Client Success Specialist is asked to call first-time guests to book return sessions and convert them into members, and Aescape's own pitch is that "Each session builds on the last". The Network promises email, SMS and in-app programs that turn first-time visitors into regulars.

    High impactMedium effort First result in 1 quarter Client Success Specialist

    First action

    Measure the current second-session rate by location.

    How to measure it

    Guests booking a second session within 30 days

    Now
    –
    Target
    +10 points
    By
    2 quarters

    Steps

    1. 1

      Baseline

      By location.

      Growth Marketing Manager 1 week

    2. 2

      Write sequence

      Email, SMS, in-app.

      Growth Marketing Manager 2 weeks

    3. 3

      Add insight

      Session summary in app.

      Senior Frontend Engineer 1 month

    4. 4

      Offer

      3-pack after first visit.

      Growth Marketing Manager 1 week

    5. 5

      Call list

      10-day non-rebookers.

      Client Success Specialist weekly

    6. 6

      Report

      To partners.

      Senior Manager, Client Success monthly

    First result
    1 quarter
    Cost
    Offer cost
    Owner
    Client Success Specialist

    Smallest test

    Run the sequence in Miami for a month.

    Why it works

    After every first session, send the body-map insight from that session, a "your next session" recommendation, and a time-limited offer on a 3-pack. Measure second-session rate by location and call guests who do not rebook within 10 days.

    Repeat use is the economic engine for both Aescape and partners; the session data gives a personal reason to come back.

    Risks and how to handle them

    • Discount habit

      Limit offers to the first package.

    Evidence

    • HiringClient Success Specialist (Miami, posted October 6, 2026): "Drive session volume and utilization at partner locations"; "call and follow up with first-time guests and leads to book return sessions and convert them into members"; "Build referral relationships with nearby ancillary businesses (gyms, run clubs, studios, med-spas, hotels)"; "Own local reputation: request and respond to reviews on Google, Yelp, BBB, and similar sites, and keep each location's listings accurate and active"; hit "per-location targets for session volume, membership conversions, and new-guest acquisition".Source
    • Your websiteFor business page: "Aescape turns square footage into profit center"; "A single Aescape footprint can become the highest earning square footage in your building", sited in rooms from a storage room to an ATM vestibule. The opt-in Network promises "Your location becomes bookable on aescape.com, the app, and location finder, so Network consumers can discover and book you directly", plus demand generation, lifecycle programs, pricing and yield. Stats: "150+ Partner locations coast to coast", "200k+ Sessions delivered", "90% Improvement towards recovery goal", "95%+ Member CSAT".Source
    • HiringSenior Frontend Engineer (Kotlin / Android UX) (posted October 2, 2026): owns the interface "between our robot and our customers" and "communicating body intelligence insights"; the member booking and "session insights app" is built in Flutter. Every post describes partners "including Equinox, Life Time, Marriott, Hilton, Four Seasons, Pause Studios, and Remedy Place", backing from "Valor Equity Partners, BroadLight Capital, and Mecha Ventures", and, in the sales posts, "100+ locations coast-to-coast".Source
    • Your websitePackages page: "Book at 100+ participating locations"; packs of 3, 6 and 12 sessions saving 20%, 25% and 30% (for example 12 x 30 minutes for $411.60 instead of $588); single-session gifts from $29 (15 minutes) to $89 (60 minutes); "Aescape is now HSA/FSA eligible"; a first-session discount code is printed in the site banner. The sessions page says "No membership required".Source
  • 08

    Aescape sells 3, 6 and 12 session packs and tells guests "No membership required", while its message is "Aescape once a week". The Client Success job counts "membership conversions", and the business page lists subscriptions as a revenue layer.

    High impactMedium effort First result in 1 quarter Growth Marketing Manager

    First action

    Survey package buyers on interest in a monthly plan.

    How to measure it

    Monthly members

    Now
    –
    Target
    2,000
    By
    2 quarters

    Steps

    1. 1

      Survey buyers

      Price and frequency.

      Growth Marketing Manager 2 weeks

    2. 2

      Design plan

      Sessions and rollover.

      Growth Marketing Manager 2 weeks

    3. 3

      Agree partner split

      Network terms.

      Strategic Accounts Lead 1 month

    4. 4

      Build billing

      In the app.

      Senior Backend Engineer, Booking Integrations 1 month

    5. 5

      Launch

      Two metros.

      Growth Marketing Manager 1 month

    6. 6

      Measure

      Churn and use.

      Growth Marketing Manager monthly

    First result
    1 quarter
    Cost
    Product time
    Owner
    Growth Marketing Manager

    Smallest test

    Sell a founding membership to package buyers in one metro.

    Why it works

    Offer a monthly plan (for example four 30-minute sessions a month), usable at any Network location, with rollover of one session and HSA/FSA eligibility shown. Partners share revenue from members who book at their location.

    A subscription matches the weekly routine Aescape recommends and makes revenue predictable for partners.

    Risks and how to handle them

    • Partners want their own plans

      Allow partner-branded versions.

    Evidence

    • Your websitePackages page: "Book at 100+ participating locations"; packs of 3, 6 and 12 sessions saving 20%, 25% and 30% (for example 12 x 30 minutes for $411.60 instead of $588); single-session gifts from $29 (15 minutes) to $89 (60 minutes); "Aescape is now HSA/FSA eligible"; a first-session discount code is printed in the site banner. The sessions page says "No membership required".Source
    • HiringClient Success Specialist (Miami, posted October 6, 2026): "Drive session volume and utilization at partner locations"; "call and follow up with first-time guests and leads to book return sessions and convert them into members"; "Build referral relationships with nearby ancillary businesses (gyms, run clubs, studios, med-spas, hotels)"; "Own local reputation: request and respond to reviews on Google, Yelp, BBB, and similar sites, and keep each location's listings accurate and active"; hit "per-location targets for session volume, membership conversions, and new-guest acquisition".Source
    • Your websiteFor business page: "Aescape turns square footage into profit center"; "A single Aescape footprint can become the highest earning square footage in your building", sited in rooms from a storage room to an ATM vestibule. The opt-in Network promises "Your location becomes bookable on aescape.com, the app, and location finder, so Network consumers can discover and book you directly", plus demand generation, lifecycle programs, pricing and yield. Stats: "150+ Partner locations coast to coast", "200k+ Sessions delivered", "90% Improvement towards recovery goal", "95%+ Member CSAT".Source
    • Your websiteHomepage: "Find us at 150+ locations nationwide, from wellness centers to the gyms and spas you already frequent"; "Find a location. You can search by city, ZIP code or partner name"; "200K+ sessions delivered. 95% rated excellent."; the Brady Protocol, "a targeted 30-minute recovery session co-developed by Tom Brady and Aescape". Location and booking links go to app.aescape.com.Source
  • 09

    Aescape supports Zenoti today, Book4Time soon and Mindbody in late 2026, and is hiring a contractor to build three more booking integrations. Every spa or gym on those platforms is a prospect for whom installation just got easier.

    High impactHigh effort First result in 2 quarters Senior Backend Engineer

    First action

    Ask Zenoti about marketplace listing and co-marketing.

    How to measure it

    Leads per integration launch

    Now
    –
    Target
    50
    By
    2 quarters

    Steps

    1. 1

      Marketplace listings

      Each platform.

      Senior Backend Engineer, Booking Integrations 1 month

    2. 2

      Integration pages

      One per platform.

      Commercial Marketing Manager (B2B) 2 weeks

    3. 3

      Joint webinar

      With platform team.

      Commercial Marketing Manager (B2B) 1 month

    4. 4

      Sequences

      Platform customers.

      Account Executive, Inbound & SMB 2 weeks

    5. 5

      Event tie-in

      Platform conferences.

      Events Project Manager per event

    6. 6

      Measure

      Leads by platform.

      Commercial Marketing Manager (B2B) monthly

    First result
    2 quarters
    Cost
    Staff time only
    Owner
    Senior Backend Engineer, Booking Integrations

    Smallest test

    Publish the Zenoti page this month.

    Why it works

    For each integration, publish a page ("Aescape for Mindbody studios"), list it in the platform's marketplace, run a joint webinar and a targeted sequence to that platform's customers in metros with Aescape tables.

    Integration launches are news to a ready-made audience, and they remove an operational objection.

    Risks and how to handle them

    • Integration delays

      Launch only when live.

    Evidence

    • HiringSenior Backend Engineer (Booking Integrations, Contract) (remote US, posted October 16, 2026): build "three third-party booking platform integrations" connecting Aescape to "third-party booking platforms". The For business page says: "Aescape native booking and Zenoti integration available today. Book4Time available soon. Mindbody available late 2026."Source
    • HiringCommercial Marketing Manager (B2B) (NYC, posted September 11, 2026), on the Revenue team: "this is not a traditional marketing role"; it builds "high-volume sales enablement materials including email sequences, tactical content, customized microsites, and case studies", owns "pre-event outreach, on-site lead capture strategy, and post-event nurture", oversees the CRM, and is measured on lead volume, nurture and "Pipeline contribution". Bonus experience: "hardware, wellness, commercial real estate, hospitality, or channel/reseller sales motions".Source
    • HiringAccount Executive, Inbound & SMB (NYC, posted September 22, 2026): about 80% of the time on "warm inbound demand and SMB sales" and 20% on targeted outreach; "Respond quickly to inbound leads"; qualify larger opportunities for the "Strategic Accounts Lead"; "Help identify which industries, company profiles, campaigns, and use cases are generating the strongest opportunities".Source
  • 10

    The Commercial Marketing Manager is hired to build "customized microsites", and Aescape already works with Marriott, Hilton and Four Seasons properties. Hotel groups buy property by property.

    High impactMedium effort First result in 1 quarter Commercial Marketing Manager

    First action

    Build one microsite for an existing hotel family.

    How to measure it

    New hotel properties

    Now
    –
    Target
    10
    By
    2 quarters

    Steps

    1. 1

      Pick groups

      Existing relationships.

      Strategic Accounts Lead 1 week

    2. 2

      Gather results

      By property.

      Senior Manager, Client Success 2 weeks

    3. 3

      Build microsite

      Template.

      Commercial Marketing Manager (B2B) 2 weeks

    4. 4

      Send

      From the AE.

      Account Executive, Inbound & SMB 1 week

    5. 5

      Follow up

      Property visits.

      Strategic Accounts Lead ongoing

    6. 6

      Measure

      Opens and meetings.

      Commercial Marketing Manager (B2B) monthly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Commercial Marketing Manager (B2B)

    Smallest test

    Send one microsite this month.

    Why it works

    For each target group, build a private page: properties with Aescape in that brand family, guest results, the room types that fit (the business page lists underused guest rooms and business centers), and a revenue estimate per property. Send it from the AE and the strategic lead.

    Showing a group its own sister properties is the strongest proof for the next property.

    Risks and how to handle them

    • Brand approvals

      Keep microsites private.

    Evidence

    • HiringCommercial Marketing Manager (B2B) (NYC, posted September 11, 2026), on the Revenue team: "this is not a traditional marketing role"; it builds "high-volume sales enablement materials including email sequences, tactical content, customized microsites, and case studies", owns "pre-event outreach, on-site lead capture strategy, and post-event nurture", oversees the CRM, and is measured on lead volume, nurture and "Pipeline contribution". Bonus experience: "hardware, wellness, commercial real estate, hospitality, or channel/reseller sales motions".Source
    • HiringSenior Frontend Engineer (Kotlin / Android UX) (posted October 2, 2026): owns the interface "between our robot and our customers" and "communicating body intelligence insights"; the member booking and "session insights app" is built in Flutter. Every post describes partners "including Equinox, Life Time, Marriott, Hilton, Four Seasons, Pause Studios, and Remedy Place", backing from "Valor Equity Partners, BroadLight Capital, and Mecha Ventures", and, in the sales posts, "100+ locations coast-to-coast".Source
    • Your websiteFor business page: "Aescape turns square footage into profit center"; "A single Aescape footprint can become the highest earning square footage in your building", sited in rooms from a storage room to an ATM vestibule. The opt-in Network promises "Your location becomes bookable on aescape.com, the app, and location finder, so Network consumers can discover and book you directly", plus demand generation, lifecycle programs, pricing and yield. Stats: "150+ Partner locations coast to coast", "200k+ Sessions delivered", "90% Improvement towards recovery goal", "95%+ Member CSAT".Source
  • 11

    The Client Success Specialist is asked to build referral relationships with nearby gyms, run clubs, studios, med-spas and hotels. Aescape already has run-specific sessions such as Precision Run Recovery.

    Medium impactLow effort First result in 1 quarter Client Success Specialist

    First action

    List 20 run clubs and studios near two locations.

    How to measure it

    Referred first sessions per location

    Now
    –
    Target
    30 a month
    By
    2 quarters

    Steps

    1. 1

      List partners

      Near each location.

      Client Success Specialist 1 week

    2. 2

      Create codes

      Tracked per partner.

      Growth Marketing Manager 1 week

    3. 3

      Pitch

      Visit and demo.

      Client Success Specialist 1 month

    4. 4

      Host runs

      Post-run recovery events.

      Client Success Specialist monthly

    5. 5

      Reward

      Monthly.

      Growth Marketing Manager monthly

    6. 6

      Measure

      Bookings per partner.

      Growth Marketing Manager monthly

    First result
    1 quarter
    Cost
    Offer cost
    Owner
    Client Success Specialist

    Smallest test

    Run one post-run recovery event.

    Why it works

    Give each local partner a tracked code and location page, a first-session offer for their members, and a monthly reward for bookings. Start in Miami and New York.

    Neighbours with active communities send high-intent guests at low cost.

    Risks and how to handle them

    • Low activity

      Drop partners with no bookings after two months.

    Evidence

    • HiringClient Success Specialist (Miami, posted October 6, 2026): "Drive session volume and utilization at partner locations"; "call and follow up with first-time guests and leads to book return sessions and convert them into members"; "Build referral relationships with nearby ancillary businesses (gyms, run clubs, studios, med-spas, hotels)"; "Own local reputation: request and respond to reviews on Google, Yelp, BBB, and similar sites, and keep each location's listings accurate and active"; hit "per-location targets for session volume, membership conversions, and new-guest acquisition".Source
    • Your websiteSessions page: "Create Your Aescape" custom sessions and expert Signature Sessions; Equinox-specific sessions such as "Precision Run® Recovery", created with Precision Run founder David Siik, plus Strength, MetCon and Flow State recovery, each tied to a workout type.Source
    • Your websiteLocation finder (checked October 23, 2026): app.aescape.com is a Flutter web app. /locations, /map, /robots.txt and /sitemap.xml all return the same app shell, titled "Aescape" with the description "Your Journey. Your Aescape.", and no location names, addresses or cities in the HTML. The www sitemap has 37 URLs and none is a location or city page.Source
  • 12

    The Client Success role owns local reputation on Google, Yelp and BBB. The homepage quotes a Yelp member and says 95% rate sessions excellent; those ratings should show up on every location listing.

    Medium impactLow effort First result in 1 month Client Success Specialist

    First action

    Audit Google ratings for the top 20 locations.

    How to measure it

    New Google reviews per location

    Now
    –
    Target
    10 a month
    By
    2 quarters

    Steps

    1. 1

      Audit

      Top 20 listings.

      Client Success Specialist 1 week

    2. 2

      Add prompt

      In-app after high rating.

      Senior Frontend Engineer 2 weeks

    3. 3

      Route low ratings

      To support.

      Senior Manager, Client Success 1 week

    4. 4

      Respond

      Within two days.

      Client Success Specialist ongoing

    5. 5

      Fix listings

      Hours and links.

      Client Success Specialist 2 weeks

    6. 6

      Report

      Monthly.

      Senior Manager, Client Success monthly

    First result
    1 month
    Cost
    $0
    Owner
    Client Success Specialist

    Smallest test

    Turn on the prompt at five locations.

    Why it works

    After each session, ask happy guests (from the in-app rating) to leave a review on that location's Google profile; route low ratings to support. Respond to every review within two days.

    Reviews drive local ranking and trust for a new kind of treatment.

    Risks and how to handle them

    • Review-gating rules

      Ask everyone; only route complaints to support as well.

    Evidence

    • HiringClient Success Specialist (Miami, posted October 6, 2026): "Drive session volume and utilization at partner locations"; "call and follow up with first-time guests and leads to book return sessions and convert them into members"; "Build referral relationships with nearby ancillary businesses (gyms, run clubs, studios, med-spas, hotels)"; "Own local reputation: request and respond to reviews on Google, Yelp, BBB, and similar sites, and keep each location's listings accurate and active"; hit "per-location targets for session volume, membership conversions, and new-guest acquisition".Source
    • Your websiteHomepage: "Find us at 150+ locations nationwide, from wellness centers to the gyms and spas you already frequent"; "Find a location. You can search by city, ZIP code or partner name"; "200K+ sessions delivered. 95% rated excellent."; the Brady Protocol, "a targeted 30-minute recovery session co-developed by Tom Brady and Aescape". Location and booking links go to app.aescape.com.Source
    • HiringSenior Frontend Engineer (Kotlin / Android UX) (posted October 2, 2026): owns the interface "between our robot and our customers" and "communicating body intelligence insights"; the member booking and "session insights app" is built in Flutter. Every post describes partners "including Equinox, Life Time, Marriott, Hilton, Four Seasons, Pause Studios, and Remedy Place", backing from "Valor Equity Partners, BroadLight Capital, and Mecha Ventures", and, in the sales posts, "100+ locations coast-to-coast".Source
  • 13

    The press calls it robot massage (CNET: "what it's really like to get a massage from a robot"); the site calls it Adaptive Body Therapy and has only three blog posts. Searchers ask how it works, what it costs, whether it is safe and how it compares with a human massage.

    Medium impactMedium effort First result in 1 quarter Growth Marketing Manager

    First action

    List the top 20 questions from support chats.

    How to measure it

    Monthly organic visits

    Now
    –
    Target
    20,000
    By
    2 quarters

    Steps

    1. 1

      Collect questions

      Support and reviews.

      Growth Marketing Manager 1 week

    2. 2

      Write pages

      Ten answers.

      Growth Marketing Manager 1 month

    3. 3

      Medical review

      Safety claims.

      Clinical Advisor 2 weeks

    4. 4

      Publish

      With FAQ schema.

      Web Developer 1 week

    5. 5

      Link to locations

      Every page.

      Web Developer 1 day

    6. 6

      Measure

      Visits and bookings.

      Growth Marketing Manager monthly

    First result
    1 quarter
    Cost
    Writing time
    Owner
    Growth Marketing Manager

    Smallest test

    Publish the cost page first.

    Why it works

    Publish a set of answer pages: how Aescape works, cost per session, vs human massage, HSA/FSA, who should not use it (link the contraindications page), and session guides by sport. Link each to location pages.

    Answer pages capture category searches and AI assistant answers while the category is still forming.

    Risks and how to handle them

    • Health claims

      Have every claim reviewed.

    Evidence

    • News coverageAthletech News (September 2026): Tom Brady, an investor and chief innovation officer at Aescape, is set to headline a November Eudemonia Summit session in partnership with Aescape. Press coverage listed on the site includes CNET, Outside, Men's Fitness and Athletech pieces on Hilton and Equinox.Source
    • Your websitePackages page: "Book at 100+ participating locations"; packs of 3, 6 and 12 sessions saving 20%, 25% and 30% (for example 12 x 30 minutes for $411.60 instead of $588); single-session gifts from $29 (15 minutes) to $89 (60 minutes); "Aescape is now HSA/FSA eligible"; a first-session discount code is printed in the site banner. The sessions page says "No membership required".Source
    • Your websiteSessions page: "Create Your Aescape" custom sessions and expert Signature Sessions; Equinox-specific sessions such as "Precision Run® Recovery", created with Precision Run founder David Siik, plus Strength, MetCon and Flow State recovery, each tied to a workout type.Source
    • Your websiteLocation finder (checked October 23, 2026): app.aescape.com is a Flutter web app. /locations, /map, /robots.txt and /sitemap.xml all return the same app shell, titled "Aescape" with the description "Your Journey. Your Aescape.", and no location names, addresses or cities in the HTML. The www sitemap has 37 URLs and none is a location or city page.Source
  • 14

    Aescape is on Instagram and TikTok and has sessions built for runners, strength and MetCon. The body-mapping scan and robot arms are naturally visual.

    Medium impactMedium effort First result in 1 month Growth Marketing Manager

    First action

    Film three first sessions at one location.

    How to measure it

    Social-attributed first bookings

    Now
    –
    Target
    +30%
    By
    2 quarters

    Steps

    1. 1

      Plan shoots

      Three sports.

      Growth Marketing Manager 1 week

    2. 2

      Film

      Partner locations.

      Content Producer 2 weeks

    3. 3

      Edit

      Short clips.

      Content Producer 1 week

    4. 4

      Post

      Instagram and TikTok.

      Growth Marketing Manager weekly

    5. 5

      Promote

      Local ads.

      Growth Marketing Manager monthly

    6. 6

      Measure

      Bookings.

      Growth Marketing Manager monthly

    First result
    1 month
    Cost
    Production cost
    Owner
    Growth Marketing Manager

    Smallest test

    Post three clips this month.

    Why it works

    Film athletes and regular guests in their first session at partner locations, one sport per clip, ending on the location page. Run the best ones as local ads near each location.

    Seeing the experience removes the main doubt about a robot massage.

    Risks and how to handle them

    • Partner permission

      Agree filming rules.

    Evidence

    • Your websiteChannels linked from the site: Instagram (@aescape), TikTok (@letsaescape), LinkedIn, and member apps on the App Store and Google Play; the footer has separate sign-ups for consumer updates and "partner news".Source
    • Your websiteSessions page: "Create Your Aescape" custom sessions and expert Signature Sessions; Equinox-specific sessions such as "Precision Run® Recovery", created with Precision Run founder David Siik, plus Strength, MetCon and Flow State recovery, each tied to a workout type.Source
    • News coverageAthletech News (September 2026): Tom Brady, an investor and chief innovation officer at Aescape, is set to headline a November Eudemonia Summit session in partnership with Aescape. Press coverage listed on the site includes CNET, Outside, Men's Fitness and Athletech pieces on Hilton and Equinox.Source
  • 15

    Aescape says it is HSA/FSA eligible and sells gift packages. Employers and benefits platforms buy wellness for staff.

    Medium impactLow effort First result in 1 quarter Growth Marketing Manager

    First action

    Pitch a session credit pack to three companies near a location.

    How to measure it

    Corporate credits sold

    Now
    –
    Target
    $50K
    By
    2 quarters

    Steps

    1. 1

      Package

      Bulk credits.

      Growth Marketing Manager 2 weeks

    2. 2

      Page

      For employers.

      Web Developer 1 week

    3. 3

      List

      HSA/FSA stores.

      Growth Marketing Manager 1 month

    4. 4

      Pitch

      Local companies.

      Account Executive, Inbound & SMB ongoing

    5. 5

      Track

      Redemptions.

      Growth Marketing Manager monthly

    6. 6

      Share

      With partners.

      Senior Manager, Client Success monthly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Growth Marketing Manager

    Smallest test

    Sell one pack to an office near a location.

    Why it works

    Offer an employer package page (bulk session credits for teams) and list Aescape on HSA/FSA marketplaces, with location pages showing where credits can be used.

    B2B2C buyers bring many first-time guests at once to existing tables.

    Risks and how to handle them

    • Low redemption

      Send reminders to employees.

    Evidence

    • Your websitePackages page: "Book at 100+ participating locations"; packs of 3, 6 and 12 sessions saving 20%, 25% and 30% (for example 12 x 30 minutes for $411.60 instead of $588); single-session gifts from $29 (15 minutes) to $89 (60 minutes); "Aescape is now HSA/FSA eligible"; a first-session discount code is printed in the site banner. The sessions page says "No membership required".Source
    • Your websiteFor business page: "Aescape turns square footage into profit center"; "A single Aescape footprint can become the highest earning square footage in your building", sited in rooms from a storage room to an ATM vestibule. The opt-in Network promises "Your location becomes bookable on aescape.com, the app, and location finder, so Network consumers can discover and book you directly", plus demand generation, lifecycle programs, pricing and yield. Stats: "150+ Partner locations coast to coast", "200k+ Sessions delivered", "90% Improvement towards recovery goal", "95%+ Member CSAT".Source
  • 16

    The Network promises dashboards, and Client Success tracks CSAT, utilization and downtime. Partners renew and add tables when they see Aescape bringing guests.

    High impactMedium effort First result in 1 quarter Senior Manager

    First action

    Make the scorecard for five partners by hand.

    How to measure it

    Partners adding a table

    Now
    –
    Target
    15%
    By
    3 quarters

    Steps

    1. 1

      Define metrics

      Seven numbers.

      Senior Manager, Client Success 1 week

    2. 2

      Build report

      From dashboards.

      Senior Backend Engineer, Booking Integrations 1 month

    3. 3

      Pilot

      Five partners.

      Client Success Specialist 1 month

    4. 4

      Roll out

      All partners.

      Senior Manager, Client Success 1 month

    5. 5

      Use in renewals

      Every review.

      Strategic Accounts Lead ongoing

    6. 6

      Feed case studies

      Best results.

      Commercial Marketing Manager (B2B) quarterly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Senior Manager, Client Success

    Smallest test

    Send five scorecards this month.

    Why it works

    Send each partner a one-page monthly scorecard: sessions per table per day, new guests, Network bookings, repeat rate, reviews, uptime, and one action. Use it in renewal and expansion talks.

    Visible value drives renewals and second tables.

    Risks and how to handle them

    • Weak locations

      Pair with a recovery plan.

    Evidence

    • Your websiteFor business page: "Aescape turns square footage into profit center"; "A single Aescape footprint can become the highest earning square footage in your building", sited in rooms from a storage room to an ATM vestibule. The opt-in Network promises "Your location becomes bookable on aescape.com, the app, and location finder, so Network consumers can discover and book you directly", plus demand generation, lifecycle programs, pricing and yield. Stats: "150+ Partner locations coast to coast", "200k+ Sessions delivered", "90% Improvement towards recovery goal", "95%+ Member CSAT".Source
    • HiringClient Success Specialist (Miami, posted October 6, 2026): "Drive session volume and utilization at partner locations"; "call and follow up with first-time guests and leads to book return sessions and convert them into members"; "Build referral relationships with nearby ancillary businesses (gyms, run clubs, studios, med-spas, hotels)"; "Own local reputation: request and respond to reviews on Google, Yelp, BBB, and similar sites, and keep each location's listings accurate and active"; hit "per-location targets for session volume, membership conversions, and new-guest acquisition".Source
    • Your websiteProof for partners: the sitemap has 15 "In the news" items and 3 blog posts but no case-study pages; the partner page carries two quotes (Equinox Spa and The Ritz-Carlton) and no partner revenue, utilization or payback numbers. The partner FAQ starts with "What is the pricing for partners?" and "How do I generate revenue?".Source

Big bets 4

Larger plays that can change the trajectory.

  • 17

    Aescape One costs $125,000 with a $10,000 annual service fee and a $25,000 deposit. Its likely buyers already use Aescape at Equinox, Four Seasons or Remedy Place.

    High impactHigh effort First result in 2 quarters Strategic Accounts Lead

    First action

    List members with the most sessions in the last 90 days.

    How to measure it

    Deposits placed

    Now
    –
    Target
    20
    By
    3 quarters

    Steps

    1. 1

      Find heavy users

      Session data.

      Growth Marketing Manager 1 week

    2. 2

      Invite

      Private demos.

      Strategic Accounts Lead 1 month

    3. 3

      Partner fees

      Referral terms.

      Strategic Accounts Lead 1 month

    4. 4

      Residences

      Developers and managers.

      Account Executive, Inbound & SMB 1 quarter

    5. 5

      Founders events

      Small dinners.

      Events Project Manager quarterly

    6. 6

      Track

      Deposits.

      Strategic Accounts Lead monthly

    First result
    2 quarters
    Cost
    Event and referral costs
    Owner
    Strategic Accounts Lead

    Smallest test

    Invite 20 heavy users to a demo.

    Why it works

    Identify heavy users (for example 4+ sessions a month), invite them to a private demo and the Founders route, and offer partner referral fees. Add branded residences and executive offices as a channel.

    The highest-value buyers already know the product; the session history tells you who they are.

    Risks and how to handle them

    • Privacy

      Use opted-in members only.

    Evidence

    • Your websiteAescape One for homes and private offices: "$125,000, with a $10,000 annual service fee"; a "$25,000 deposit holds your place"; there is an invite route for "Aescape One Founders".Source
    • HiringSenior Frontend Engineer (Kotlin / Android UX) (posted October 2, 2026): owns the interface "between our robot and our customers" and "communicating body intelligence insights"; the member booking and "session insights app" is built in Flutter. Every post describes partners "including Equinox, Life Time, Marriott, Hilton, Four Seasons, Pause Studios, and Remedy Place", backing from "Valor Equity Partners, BroadLight Capital, and Mecha Ventures", and, in the sales posts, "100+ locations coast-to-coast".Source
    • Your websiteFor business page: "Aescape turns square footage into profit center"; "A single Aescape footprint can become the highest earning square footage in your building", sited in rooms from a storage room to an ATM vestibule. The opt-in Network promises "Your location becomes bookable on aescape.com, the app, and location finder, so Network consumers can discover and book you directly", plus demand generation, lifecycle programs, pricing and yield. Stats: "150+ Partner locations coast to coast", "200k+ Sessions delivered", "90% Improvement towards recovery goal", "95%+ Member CSAT".Source
  • 18

    The frontend role owns "communicating body intelligence insights", and Aescape tracks what changed between sessions ("90% Improvement towards recovery goal"). Guests rarely see their own progress.

    High impactHigh effort First result in 3 quarters Senior Frontend Engineer

    First action

    Mock up the card with ten guests' data.

    How to measure it

    Guests with 4+ sessions in 60 days

    Now
    –
    Target
    +20%
    By
    3 quarters

    Steps

    1. 1

      Define metrics

      What changed.

      Product Manager 1 month

    2. 2

      Design card

      App and share.

      Product Designer 1 month

    3. 3

      Build

      Flutter app.

      Senior Frontend Engineer 1 quarter

    4. 4

      Friend offer

      Same location.

      Growth Marketing Manager 2 weeks

    5. 5

      Test

      Two metros.

      Growth Marketing Manager 1 month

    6. 6

      Measure

      Repeat and referrals.

      Growth Marketing Manager monthly

    First result
    3 quarters
    Cost
    Product time
    Owner
    Senior Frontend Engineer

    Smallest test

    Email a progress summary to 100 guests.

    Why it works

    After each session, show a progress card (tension areas, change since last time, streak) in the app, with an optional share image and a "bring a friend" offer to the same location.

    Visible progress builds the habit; shareable results recruit new guests.

    Risks and how to handle them

    • Health-data sensitivity

      Share only what guests choose.

    Evidence

    • HiringSenior Frontend Engineer (Kotlin / Android UX) (posted October 2, 2026): owns the interface "between our robot and our customers" and "communicating body intelligence insights"; the member booking and "session insights app" is built in Flutter. Every post describes partners "including Equinox, Life Time, Marriott, Hilton, Four Seasons, Pause Studios, and Remedy Place", backing from "Valor Equity Partners, BroadLight Capital, and Mecha Ventures", and, in the sales posts, "100+ locations coast-to-coast".Source
    • Your websiteFor business page: "Aescape turns square footage into profit center"; "A single Aescape footprint can become the highest earning square footage in your building", sited in rooms from a storage room to an ATM vestibule. The opt-in Network promises "Your location becomes bookable on aescape.com, the app, and location finder, so Network consumers can discover and book you directly", plus demand generation, lifecycle programs, pricing and yield. Stats: "150+ Partner locations coast to coast", "200k+ Sessions delivered", "90% Improvement towards recovery goal", "95%+ Member CSAT".Source
    • Your websiteHomepage: "Find us at 150+ locations nationwide, from wellness centers to the gyms and spas you already frequent"; "Find a location. You can search by city, ZIP code or partner name"; "200K+ sessions delivered. 95% rated excellent."; the Brady Protocol, "a targeted 30-minute recovery session co-developed by Tom Brady and Aescape". Location and booking links go to app.aescape.com.Source
  • 19

    Aescape's partners include Equinox and Life Time, and its job posts value "channel/reseller sales motions". Franchise systems decide amenities centrally and roll out by region.

    High impactHigh effort First result in 3 quarters Strategic Accounts Lead

    First action

    List five franchise systems with premium recovery offerings.

    How to measure it

    Locations signed via franchise programs

    Now
    –
    Target
    30
    By
    4 quarters

    Steps

    1. 1

      List systems

      Five targets.

      Strategic Accounts Lead 2 weeks

    2. 2

      Design program

      Footprint and financing.

      Strategic Accounts Lead 1 month

    3. 3

      Pilot

      Ten sites.

      Senior Manager, Client Success 2 quarters

    4. 4

      Playbook

      For franchisees.

      Commercial Marketing Manager (B2B) 1 month

    5. 5

      Results

      Case study.

      Commercial Marketing Manager (B2B) 1 month

    6. 6

      Scale

      System-wide.

      Strategic Accounts Lead 2 quarters

    First result
    3 quarters
    Cost
    Financing and support
    Owner
    Strategic Accounts Lead

    Smallest test

    Pitch one franchise system.

    Why it works

    Package a franchise program: standard footprint, financing, Network bookings and a franchisee playbook; pilot with one system across 10 sites and publish the results.

    One franchise agreement can open dozens of locations at lower sales cost.

    Risks and how to handle them

    • Uneven franchisee performance

      Use the partner scorecard and playbook.

    Evidence

    • HiringCommercial Marketing Manager (B2B) (NYC, posted September 11, 2026), on the Revenue team: "this is not a traditional marketing role"; it builds "high-volume sales enablement materials including email sequences, tactical content, customized microsites, and case studies", owns "pre-event outreach, on-site lead capture strategy, and post-event nurture", oversees the CRM, and is measured on lead volume, nurture and "Pipeline contribution". Bonus experience: "hardware, wellness, commercial real estate, hospitality, or channel/reseller sales motions".Source
    • HiringSenior Frontend Engineer (Kotlin / Android UX) (posted October 2, 2026): owns the interface "between our robot and our customers" and "communicating body intelligence insights"; the member booking and "session insights app" is built in Flutter. Every post describes partners "including Equinox, Life Time, Marriott, Hilton, Four Seasons, Pause Studios, and Remedy Place", backing from "Valor Equity Partners, BroadLight Capital, and Mecha Ventures", and, in the sales posts, "100+ locations coast-to-coast".Source
    • Your websiteFor business page: "Aescape turns square footage into profit center"; "A single Aescape footprint can become the highest earning square footage in your building", sited in rooms from a storage room to an ATM vestibule. The opt-in Network promises "Your location becomes bookable on aescape.com, the app, and location finder, so Network consumers can discover and book you directly", plus demand generation, lifecycle programs, pricing and yield. Stats: "150+ Partner locations coast to coast", "200k+ Sessions delivered", "90% Improvement towards recovery goal", "95%+ Member CSAT".Source
  • 20

    Aescape is in Marriott, Hilton and Four Seasons properties and its members carry preferences "wherever you go". Travellers are a natural audience for hotel tables.

    High impactHigh effort First result in 2 quarters VP Growth

    First action

    Show members their nearest hotel location when they travel.

    How to measure it

    Member bookings at hotel locations

    Now
    –
    Target
    +40%
    By
    3 quarters

    Steps

    1. 1

      Build flow

      Travel mode.

      Senior Frontend Engineer 1 quarter

    2. 2

      City pages

      Hotel locations.

      Web Developer 1 month

    3. 3

      Hotel confirmations

      Partner emails.

      Strategic Accounts Lead 1 quarter

    4. 4

      Campaign

      Recovery on the road.

      Growth Marketing Manager 1 month

    5. 5

      Measure

      Bookings.

      Growth Marketing Manager monthly

    6. 6

      Report

      To hotels.

      Senior Manager, Client Success monthly

    First result
    2 quarters
    Cost
    Product time
    Owner
    VP Growth

    Smallest test

    Email members a list of hotel locations before the holidays.

    Why it works

    Add a "travelling?" flow in the app and location pages by city, partner with hotel booking confirmations to offer a session, and promote "recovery on the road" to frequent travellers.

    It fills hotel tables with members who already use Aescape at home.

    Risks and how to handle them

    • Hotel approvals

      Start with one brand family.

    Evidence

    • HiringSenior Frontend Engineer (Kotlin / Android UX) (posted October 2, 2026): owns the interface "between our robot and our customers" and "communicating body intelligence insights"; the member booking and "session insights app" is built in Flutter. Every post describes partners "including Equinox, Life Time, Marriott, Hilton, Four Seasons, Pause Studios, and Remedy Place", backing from "Valor Equity Partners, BroadLight Capital, and Mecha Ventures", and, in the sales posts, "100+ locations coast-to-coast".Source
    • Your websiteLocation finder (checked October 23, 2026): app.aescape.com is a Flutter web app. /locations, /map, /robots.txt and /sitemap.xml all return the same app shell, titled "Aescape" with the description "Your Journey. Your Aescape.", and no location names, addresses or cities in the HTML. The www sitemap has 37 URLs and none is a location or city page.Source
    • Your websiteFor business page: "Aescape turns square footage into profit center"; "A single Aescape footprint can become the highest earning square footage in your building", sited in rooms from a storage room to an ATM vestibule. The opt-in Network promises "Your location becomes bookable on aescape.com, the app, and location finder, so Network consumers can discover and book you directly", plus demand generation, lifecycle programs, pricing and yield. Stats: "150+ Partner locations coast to coast", "200k+ Sessions delivered", "90% Improvement towards recovery goal", "95%+ Member CSAT".Source

03

How Programmable can help

Where an idea in this playbook is something Programmable builds or runs, it's listed here with what we'd do. Everything else is yours to run.

ProgrammableDigital

Show it, don't just describe it

These ideas need something to show: a demo, a video, an animation, graphics or a deck. Digital turns screenshots or the site into all of them, in the company's own brand.

Make a demo (opens programmable.digital in a new tab)
More example playbooks and reviews

More growth playbooks

Other companies we have researched, each read from what they are hiring for.

  • JCDecaux Australia growth strategyOut-of-Home advertising on street furniture, billboards, transit, rail and airports, with programmatic digital screens, creative solutions…21 growth ideas
  • Runpod growth strategyThe AI Developer Cloud: on-demand GPU Pods, Serverless GPU endpoints, multi-node Clusters, Runpod Hub templates and the Flash SDK for…22 growth ideas
  • Stuut growth strategyAI agents that run order-to-cash for finance teams: collections, cash application, payments, disputes and deductions, and order…21 growth ideas
  • IMGE (Direct Persuasion) growth strategyA full-service digital firm in Washington, DC for campaigns, public affairs, advocacy and brands: paid media, creative, social and…21 growth ideas
  • Foresight growth strategyAn AI platform for private market investors that unifies fund accounting, cap tables, deal documents, KPIs and CRM data, with…22 growth ideas
  • Rent the Runway growth strategyDesigner clothing rental: subscriptions of five items per shipment, one-time rentals for events, and resale of pre-loved pieces, from…22 growth ideas
  • EverCommerce growth strategyA portfolio of vertical SaaS and payments brands for service businesses: EverPro (Joist, Invoice Simple, Kickserv, Service Fusion…23 growth ideas
  • Armature growth strategyAgent experience for developer tools: a done-with-you discoverability service that measures how coding agents choose tools in a category…22 growth ideas

See every playbook and website review

Independent research. Programmable wrote this playbook from public sources, as they stood on October 26, 2026, and cites them throughout. Aescape did not commission, review or endorse it, and Programmable is not affiliated with Aescape. Company and product names are trademarks of their owners, used only to identify them. The ideas are suggestions and opinion, not professional, legal or financial advice, and not statements about how Aescape runs its business.

Something wrong, or do you represent Aescape? Email [email protected] and we will correct it or take it down.

30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

  1. Days 1 to 306 ideas

    Location pages, case studies, one location count, partner pricing and fast routing, homepage speed and the events kit.

  2. Days 31 to 6010 ideas

    Second-session program, membership, integration launches, hotel microsites, local referrals, reviews, answer pages, social video, employer credits and partner scorecards.

  3. Days 61 to 904 ideas

    Aescape One to heavy users, progress reports, franchise programs and traveller bookings.

The research behind the plan

3 research areas, each summarised in a few lines. Open any of them for the full detail.

Customers

What customers say

Customers value private, no small talk. The most cited problem: not knowing where the nearest table is.

  • Control of pressure, music and visuals
  • Uncertainty about a robot massage
  • In their words: “robot massage”

Market

Competitive landscape

3 competitors compared: Massage chains (human therapists), Restore Hyper Wellness and WellnessSpace Brands (HydroMassage).

  • Gap to exploit: Personalized bodywork without therapist staffing
  • Massage chains (human therapists): Therapist scheduling and consistency
  • Restore Hyper Wellness: No robotic bodywork

Hiring signals

Aescape is hiring for revenue and local demand.

  • Commercial Marketing Manager (B2B): Case studies, microsites, pipeline. Ideas 2, 10.
  • Account Executive, Inbound & SMB: Fast inbound response. Idea 4.
  • Client Success Specialist (Miami): Local demand, listings, reviews, memberships. Ideas 1, 7, 11, 12.

From the team that wrote this playbook

All products
  • ProgrammableAgencyWorking AI systems in days, not quarters (opens programmable.agency in a new tab)
  • ProgrammableInfoAn agent that finds, researches and asks first (opens programmable.info in a new tab)
  • ProgrammableDigitalScreenshots in, an animated product demo out (opens programmable.digital in a new tab)
  • ProgrammableWatchKnow the day a supplier falls out of compliance (opens programmable.watch in a new tab)
  • ProgrammableTalkGet registrants for your events, and know who’s coming (opens programmable.talk in a new tab)
  • ProgrammablePageText what you need, your customer gets a page that works (opens programmable.page in a new tab)
  • ProgrammableCommunityForums with labelled AI members, never empty (opens programmable.community in a new tab)
ProgrammableMarketing
ExamplesLeaderboardsProductsTermsPrivacyCookiesDPALegalContact

© 2026 AI-Powered Growth Intelligence