Aledade growth playbook

Give every state page the same proof block, filled from internal data: practices and health centers in the state, lives under management, the share of local ACOs that earned savings, one local physician quote or video, and the calculator ("see what a practice like yours could earn"). Where local numbers are small, use the nearest region and say so. Add a "talk to your local team" booking link routed to the named market lead, and use the page as the landing page for every GDR sequence in that state.

Practices trust peers nearby, and a local number answers "does this work here?" before the first call. The same pages give GDRs and market leaders a credible link to send, and they make the hiring in new markets productive faster.

[ ] Practices and health centers in the state
[ ] Lives under management
[ ] Local ACO savings result (or regional, labeled)
[ ] One local physician quote or video
[ ] Shared-savings calculator
[ ] Booking link to the named local lead
[ ] Used as the landing page in GDR sequences

• Small local numbers look weak

  Use regional figures with a clear label until a state grows.

• Quote consent

  Use only approved partner quotes.

• Your websiteState pages (48, checked October 21, 2026): 12 show local numbers (for example Pennsylvania: "95+ Primary care practices", "30+ Community health centers", "79K+ Lives under management") and 3 (California, Florida, Pennsylvania) include a local physician story. Pages such as Wyoming, Montana, South Dakota, Idaho, Washington and Minnesota carry a short intro, the local team's names and a contact form, with no local results or calculator.Source
• HiringGrowth Development Sales Representative, Remote (Marketing team): "driving the growth of our network by generating and qualifying leads for our sales team"; "identifying primary care practices interested in joining our network" through "cold calling, emailing, and social selling"; activity tracked in the CRM and Outreach.Source
• HiringTechnical Product Manager (Marketing Technology), Remote (posted October 8, 2026): designs solutions for "Aledade's Growth (marketing and sales) team in their mission to enroll and engage new Aledade clients" and leads "the platforms that drive Aledade's top-of-funnel marketing engine"; platforms named include "Hubspot, Salesforce, Seismic, Gong, ZoomInfo, Chili Piper"; preferred knowledge of CDPs, "identity resolution and consent and preference management", and "AI and agentic marketing use cases that drive pipeline growth".Source
• HiringMarket-building roles: an Executive Director, Enterprise Partnerships, Minnesota, "pivotal in building Aledade's service model in the Minnesota market and beyond"; a Market President, Enterprise Partnerships with 25% of the role on "Regional Growth & Development" and relationships with "payers, PCA's, State Entities, Quality Institutes"; Account Managers for Northern California/Seattle and Shreveport, Louisiana; a Practice Transformation Specialist for Maryland/Delaware; a Care Manager in Michigan.Source
• Your websitePrimary care practices page: "93% Of Aledade ACO partners earned shared savings in 2024 (compared to the national average of 73%)", "$390K Average shared savings earned per practice/clinic", "~96K Hospitalizations prevented"; an interactive "Burnout Assessment"; physician quotes.Source

Link the calculator from the main navigation, the primary care page and every state page. Add an indexable explainer above it (inputs, method, an example practice). Rebuild the embed so it resizes on phones and passes results to HubSpot and Salesforce through the vendor's supported integration, then route high-estimate results to a GDR within a day with the estimate in hand.

A personal dollar figure is the best opening for a GDR call, and an indexable page can rank for "ACO shared savings calculator".

• Estimates set high expectations

  Show ranges and the method.

• Your websiteThe /value-based-care-calculator page ("Calculate your practice's potential Medicare shared savings revenue") is a third-party (Outgrow) calculator embedded in a 560-pixel iframe; apart from the title, the page's own text is only the footer, so search engines see nothing about how savings are estimated.Source
• Your websiteHomepage: "Physician-led value-based care"; "46 States and D.C.", "3K+ Primary care partners", "3M+ Lives under management"; four physician and administrator quotes; buttons "Explore ACO partnership" and "Find your ACO". The shared-savings calculator appears once, as "Calculate Revenue Potential" in the footer. No mention of the 2026 Best in KLAS award on the homepage or the primary care page, and the homepage has no social share image.Source
• Your websitePrimary care practices page: "93% Of Aledade ACO partners earned shared savings in 2024 (compared to the national average of 73%)", "$390K Average shared savings earned per practice/clinic", "~96K Hospitalizations prevented"; an interactive "Burnout Assessment"; physician quotes.Source
• HiringTechnical Product Manager (Marketing Technology), Remote (posted October 8, 2026): designs solutions for "Aledade's Growth (marketing and sales) team in their mission to enroll and engage new Aledade clients" and leads "the platforms that drive Aledade's top-of-funnel marketing engine"; platforms named include "Hubspot, Salesforce, Seismic, Gong, ZoomInfo, Chili Piper"; preferred knowledge of CDPs, "identity resolution and consent and preference management", and "AI and agentic marketing use cases that drive pipeline growth".Source
• HiringGrowth Development Sales Representative, Remote (Marketing team): "driving the growth of our network by generating and qualifying leads for our sales team"; "identifying primary care practices interested in joining our network" through "cold calling, emailing, and social selling"; activity tracked in the CRM and Outreach.Source

Publish a switching guide: how to compare ACO results (savings paid, share passed to practices, support, data), what switching involves, the Christine Meyer story, the 93% savings rate and KLAS loyalty, and a "compare your current ACO" call with a local lead.

Practices unhappy with their current ACO are the warmest prospects, and a fair comparison guide gives GDRs a reason to call.

• Looks like attacking rivals

  Keep it a checklist, not a comparison of named ACOs.

• Your websiteSitemap: 368 URLs, including 134 resource pages (24 success stories, 38 ACO Show podcast episodes, 5 webinars), 61 newsroom items, the FIRST program for residents (up to "$50,000" in incentives) and a "Transition to independence" page for employed physicians. The newest success story (October 20, 2026) is "Switching ACOs: How Dr. Christine Meyer found the transparency and support her practice needed", quoting a first ACO that paid "a very small shared savings check the very first year, and then never again".Source
• Press releaseSeptember 2, 2025: Aledade ACOs saved Medicare over $1 billion in 2024; 93% earned shared savings; Aledade ACOs cared for about 11% of MSSP beneficiaries and generated nearly 20% of the program's shared savings; its most experienced ACOs achieved over 10% savings versus 5% for non-Aledade ACOs; about 96,000 hospitalizations and 167,000 ED visits prevented; community health center-only ACOs earned over $96 million.Source
• Press releaseFebruary 4, 2026: Aledade named 2026 Best in KLAS for Value-Based Care Enablement Services with 95.7 out of 100; "100% of interviewed clinicians indicating they would choose to partner with Aledade again".Source
• HiringGrowth Development Sales Representative, Remote (Marketing team): "driving the growth of our network by generating and qualifying leads for our sales team"; "identifying primary care practices interested in joining our network" through "cold calling, emailing, and social selling"; activity tracked in the CRM and Outreach.Source

Add the KLAS badge and the "100% would choose again" line next to the 93% and $390K figures, in email signatures, GDR templates and ads.

Independent third-party validation is persuasive for skeptical physicians and costs nothing to show.

• Award fatigue

  Pair it with the 93% result.

• Press releaseFebruary 4, 2026: Aledade named 2026 Best in KLAS for Value-Based Care Enablement Services with 95.7 out of 100; "100% of interviewed clinicians indicating they would choose to partner with Aledade again".Source
• Your websiteHomepage: "Physician-led value-based care"; "46 States and D.C.", "3K+ Primary care partners", "3M+ Lives under management"; four physician and administrator quotes; buttons "Explore ACO partnership" and "Find your ACO". The shared-savings calculator appears once, as "Calculate Revenue Potential" in the footer. No mention of the 2026 Best in KLAS award on the homepage or the primary care page, and the homepage has no social share image.Source
• Your websitePrimary care practices page: "93% Of Aledade ACO partners earned shared savings in 2024 (compared to the national average of 73%)", "$390K Average shared savings earned per practice/clinic", "~96K Hospitalizations prevented"; an interactive "Burnout Assessment"; physician quotes.Source

Build one sequence per state: email 1 names the local Aledade team and a nearby partner result, email 2 offers the calculator estimate, call 1 references both, and the LinkedIn touch shares the state page. Track reply rates by state.

Relevance raises reply rates, and the same assets work across 46 states.

• Thin local proof

  Fix state pages first (idea 1).

• #1 Turn the 48 state pages into local proof pages: 36 show no local results and 45 have no local physician voice

• HiringGrowth Development Sales Representative, Remote (Marketing team): "driving the growth of our network by generating and qualifying leads for our sales team"; "identifying primary care practices interested in joining our network" through "cold calling, emailing, and social selling"; activity tracked in the CRM and Outreach.Source
• Your websiteState pages (48, checked October 21, 2026): 12 show local numbers (for example Pennsylvania: "95+ Primary care practices", "30+ Community health centers", "79K+ Lives under management") and 3 (California, Florida, Pennsylvania) include a local physician story. Pages such as Wyoming, Montana, South Dakota, Idaho, Washington and Minnesota carry a short intro, the local team's names and a contact form, with no local results or calculator.Source
• Your websiteThe /value-based-care-calculator page ("Calculate your practice's potential Medicare shared savings revenue") is a third-party (Outgrow) calculator embedded in a 560-pixel iframe; apart from the title, the page's own text is only the footer, so search engines see nothing about how savings are estimated.Source

Replace the parallax hero with a compressed static image, load non-essential third-party tags after the page is usable, remove unused tags from Google Tag Manager, and add a branded share image for every main page.

Small speed and preview fixes lift every campaign, especially shared links on LinkedIn.

• Removing a needed tag

  Check each tag owner first.

• Google PageSpeedaledade.com homepage, checked October 21, 2026: real Chrome visitors to the homepage see the largest content at 2.6 s (75th percentile; Google's limit is 2.5 s, so it narrowly fails, while the site as a whole passes at 2.2 s); interactions 129 ms; no layout shift. Lab: mobile performance 51/100, largest paint 6.0 s on a parallax image; 4.7 MB across 155 requests, 3.6 MB of it from 16 third-party services; Google Tag Manager 687 KB; about 1.1 MB of unused JavaScript.Source
• Your websiteHomepage: "Physician-led value-based care"; "46 States and D.C.", "3K+ Primary care partners", "3M+ Lives under management"; four physician and administrator quotes; buttons "Explore ACO partnership" and "Find your ACO". The shared-savings calculator appears once, as "Calculate Revenue Potential" in the footer. No mention of the 2026 Best in KLAS award on the homepage or the primary care page, and the homepage has no social share image.Source

Send each respondent a personal results summary with two matching Aledade resources, score answers in HubSpot (practice size, pain points), and route high scores to GDRs with the answers attached.

Self-identified pain is the best qualification signal and makes the first call useful.

• Privacy expectations

  State clearly how answers are used.

• Your websitePrimary care practices page: "93% Of Aledade ACO partners earned shared savings in 2024 (compared to the national average of 73%)", "$390K Average shared savings earned per practice/clinic", "~96K Hospitalizations prevented"; an interactive "Burnout Assessment"; physician quotes.Source
• HiringTechnical Product Manager (Marketing Technology), Remote (posted October 8, 2026): designs solutions for "Aledade's Growth (marketing and sales) team in their mission to enroll and engage new Aledade clients" and leads "the platforms that drive Aledade's top-of-funnel marketing engine"; platforms named include "Hubspot, Salesforce, Seismic, Gong, ZoomInfo, Chili Piper"; preferred knowledge of CDPs, "identity resolution and consent and preference management", and "AI and agentic marketing use cases that drive pipeline growth".Source
• HiringGrowth Development Sales Representative, Remote (Marketing team): "driving the growth of our network by generating and qualifying leads for our sales team"; "identifying primary care practices interested in joining our network" through "cold calling, emailing, and social selling"; activity tracked in the CRM and Outreach.Source

After a qualified form or calculator result, show the local lead's calendar for a 20-minute call, with round-robin backup. Track speed to meeting by state.

Booking while interest is high lifts meeting rates sharply in B2B funnels.

• Unqualified bookings

  Show calendars only for qualified answers.

• HiringTechnical Product Manager (Marketing Technology), Remote (posted October 8, 2026): designs solutions for "Aledade's Growth (marketing and sales) team in their mission to enroll and engage new Aledade clients" and leads "the platforms that drive Aledade's top-of-funnel marketing engine"; platforms named include "Hubspot, Salesforce, Seismic, Gong, ZoomInfo, Chili Piper"; preferred knowledge of CDPs, "identity resolution and consent and preference management", and "AI and agentic marketing use cases that drive pipeline growth".Source
• Your websiteState pages (48, checked October 21, 2026): 12 show local numbers (for example Pennsylvania: "95+ Primary care practices", "30+ Community health centers", "79K+ Lives under management") and 3 (California, Florida, Pennsylvania) include a local physician story. Pages such as Wyoming, Montana, South Dakota, Idaho, Washington and Minnesota carry a short intro, the local team's names and a contact form, with no local results or calculator.Source
• HiringGrowth Development Sales Representative, Remote (Marketing team): "driving the growth of our network by generating and qualifying leads for our sales team"; "identifying primary care practices interested in joining our network" through "cold calling, emailing, and social selling"; activity tracked in the CRM and Outreach.Source

Build a kit: a full state page, a regional results brief, a list of practices and health centers, introductions through the state primary care association and payers, two local events, and a GDR sequence. Use it in Minnesota first, then the next market.

New markets grow faster with local proof and relationships than with national campaigns.

• Few local results yet

  Use regional results from neighboring states.

• HiringMarket-building roles: an Executive Director, Enterprise Partnerships, Minnesota, "pivotal in building Aledade's service model in the Minnesota market and beyond"; a Market President, Enterprise Partnerships with 25% of the role on "Regional Growth & Development" and relationships with "payers, PCA's, State Entities, Quality Institutes"; Account Managers for Northern California/Seattle and Shreveport, Louisiana; a Practice Transformation Specialist for Maryland/Delaware; a Care Manager in Michigan.Source
• Your websiteState pages (48, checked October 21, 2026): 12 show local numbers (for example Pennsylvania: "95+ Primary care practices", "30+ Community health centers", "79K+ Lives under management") and 3 (California, Florida, Pennsylvania) include a local physician story. Pages such as Wyoming, Montana, South Dakota, Idaho, Washington and Minnesota carry a short intro, the local team's names and a contact form, with no local results or calculator.Source
• Press releaseFebruary 9, 2026: Aledade added "a record 700 new primary care organizations" for the 2026 performance year; it now serves "over 3,000 primary care partners" caring for "more than 3 million patients" across MSSP, Medicare Advantage, Medicaid and commercial contracts, including "more than 370 community health centers", in 46 states and D.C.Source

Give each new partner a simple milestone tracker (EHR connected, first care gap list, first outreach, first quality report) with emails at each step and a call when one stalls.

Early wins predict retention and make new partners advocates.

• Too many messages

  One email per milestone.

• HiringProgram Manager, Implementation (Launch), Remote (posted October 20, 2026): leads "the program workstreams that guide partner practices through Aledade's onboarding journey"; defines KPIs "including follow-through and milestone completion rates"; aligns "Sales, Field, Implementation, and Product"; uses AI to "streamline reporting".Source
• Press releaseFebruary 9, 2026: Aledade added "a record 700 new primary care organizations" for the 2026 performance year; it now serves "over 3,000 primary care partners" caring for "more than 3 million patients" across MSSP, Medicare Advantage, Medicaid and commercial contracts, including "more than 370 community health centers", in 46 states and D.C.Source

Ask for referrals after good moments (a shared savings payment, a strong quality report), give partners a simple referral link, and offer referred practices a call with the referring physician.

Referrals close faster and stay longer than cold leads.

• Rules on referral incentives in health care

  Offer recognition, not payments, unless counsel approves.

• Press releaseFebruary 4, 2026: Aledade named 2026 Best in KLAS for Value-Based Care Enablement Services with 95.7 out of 100; "100% of interviewed clinicians indicating they would choose to partner with Aledade again".Source
• HiringMarket-building roles: an Executive Director, Enterprise Partnerships, Minnesota, "pivotal in building Aledade's service model in the Minnesota market and beyond"; a Market President, Enterprise Partnerships with 25% of the role on "Regional Growth & Development" and relationships with "payers, PCA's, State Entities, Quality Institutes"; Account Managers for Northern California/Seattle and Shreveport, Louisiana; a Practice Transformation Specialist for Maryland/Delaware; a Care Manager in Michigan.Source
• Press releaseSeptember 2, 2025: Aledade ACOs saved Medicare over $1 billion in 2024; 93% earned shared savings; Aledade ACOs cared for about 11% of MSSP beneficiaries and generated nearly 20% of the program's shared savings; its most experienced ACOs achieved over 10% savings versus 5% for non-Aledade ACOs; about 96,000 hospitalizations and 167,000 ED visits prevented; community health center-only ACOs earned over $96 million.Source

Build a health center track: page with health center results, webinars with health center leaders, outreach through state primary care associations and Azara, and a health center-specific calculator.

A segment-specific funnel speaks the language of health center executives and boards.

• Long board cycles

  Start a quarter ahead of decisions.

• Press releaseSeptember 2, 2025: Aledade ACOs saved Medicare over $1 billion in 2024; 93% earned shared savings; Aledade ACOs cared for about 11% of MSSP beneficiaries and generated nearly 20% of the program's shared savings; its most experienced ACOs achieved over 10% savings versus 5% for non-Aledade ACOs; about 96,000 hospitalizations and 167,000 ED visits prevented; community health center-only ACOs earned over $96 million.Source
• Press releaseFebruary 9, 2026: Aledade added "a record 700 new primary care organizations" for the 2026 performance year; it now serves "over 3,000 primary care partners" caring for "more than 3 million patients" across MSSP, Medicare Advantage, Medicaid and commercial contracts, including "more than 370 community health centers", in 46 states and D.C.Source
• Your websiteNewsroom partnerships: eClinicalWorks (ambient listening for physicians), Azara Healthcare (community health centers), Anthem (Medicaid in Virginia), Humana and CareFirst agreements; an endorsement by The IPA Association of America (TIPAAA) for independent doctors moving to value-based care (April 2024).Source

Agree a joint program with eClinicalWorks: a listing in its partner marketplace, joint webinars for its users, and an EHR-specific landing page showing how Aledade works inside that system.

Practices trust tools that work inside their EHR, and the vendor brings a ready audience.

• Vendor priorities differ

  Lead with shared practice benefits.

• Your websiteNewsroom partnerships: eClinicalWorks (ambient listening for physicians), Azara Healthcare (community health centers), Anthem (Medicaid in Virginia), Humana and CareFirst agreements; an endorsement by The IPA Association of America (TIPAAA) for independent doctors moving to value-based care (April 2024).Source
• Your websitePrimary care practices page: "93% Of Aledade ACO partners earned shared savings in 2024 (compared to the national average of 73%)", "$390K Average shared savings earned per practice/clinic", "~96K Hospitalizations prevented"; an interactive "Burnout Assessment"; physician quotes.Source

Cut two 60-second clips per episode with captions, post them on LinkedIn and YouTube Shorts, and link each to the matching state or topic page.

Short clips reach busy physicians and reuse content already made.

• Low reach

  Ask guests to share their clips.

• Social profilesYouTube: 403 subscribers, 51 videos, about 22,400 total views; social handles @aledadeaco on X and Instagram; the ACO Show podcast has 38 episode pages on the site.Source
• Your websiteSitemap: 368 URLs, including 134 resource pages (24 success stories, 38 ACO Show podcast episodes, 5 webinars), 61 newsroom items, the FIRST program for residents (up to "$50,000" in incentives) and a "Transition to independence" page for employed physicians. The newest success story (October 20, 2026) is "Switching ACOs: How Dr. Christine Meyer found the transparency and support her practice needed", quoting a first ACO that paid "a very small shared savings check the very first year, and then never again".Source

After each policy webinar, publish a one-page summary with the effect on a typical practice, a short video and the calculator. Send it to prospects in the GDR pipeline.

Practical policy guidance builds trust and gives GDRs a timely reason to reach out.

• Policy changes after publication

  Date each summary.

• Your websiteSitemap: 368 URLs, including 134 resource pages (24 success stories, 38 ACO Show podcast episodes, 5 webinars), 61 newsroom items, the FIRST program for residents (up to "$50,000" in incentives) and a "Transition to independence" page for employed physicians. The newest success story (October 20, 2026) is "Switching ACOs: How Dr. Christine Meyer found the transparency and support her practice needed", quoting a first ACO that paid "a very small shared savings check the very first year, and then never again".Source
• Your websiteThe /value-based-care-calculator page ("Calculate your practice's potential Medicare shared savings revenue") is a third-party (Outgrow) calculator embedded in a 560-pixel iframe; apart from the title, the page's own text is only the footer, so search engines see nothing about how savings are estimated.Source
• HiringGrowth Development Sales Representative, Remote (Marketing team): "driving the growth of our network by generating and qualifying leads for our sales team"; "identifying primary care practices interested in joining our network" through "cold calling, emailing, and social selling"; activity tracked in the CRM and Outreach.Source

Build an agent that assembles a one-page brief per target practice from public sources and Aledade's own regional results, drafts the first email, and logs the brief in Salesforce. Review quality weekly.

Better-prepared outreach raises meeting rates without adding headcount.

• Errors in briefs

  GDRs review before sending.

• HiringTechnical Product Manager (Marketing Technology), Remote (posted October 8, 2026): designs solutions for "Aledade's Growth (marketing and sales) team in their mission to enroll and engage new Aledade clients" and leads "the platforms that drive Aledade's top-of-funnel marketing engine"; platforms named include "Hubspot, Salesforce, Seismic, Gong, ZoomInfo, Chili Piper"; preferred knowledge of CDPs, "identity resolution and consent and preference management", and "AI and agentic marketing use cases that drive pipeline growth".Source
• HiringGrowth Development Sales Representative, Remote (Marketing team): "driving the growth of our network by generating and qualifying leads for our sales team"; "identifying primary care practices interested in joining our network" through "cold calling, emailing, and social selling"; activity tracked in the CRM and Outreach.Source
• Press releaseSeptember 2, 2025: Aledade ACOs saved Medicare over $1 billion in 2024; 93% earned shared savings; Aledade ACOs cared for about 11% of MSSP beneficiaries and generated nearly 20% of the program's shared savings; its most experienced ACOs achieved over 10% savings versus 5% for non-Aledade ACOs; about 96,000 hospitalizations and 167,000 ED visits prevented; community health center-only ACOs earned over $96 million.Source

Let a practice enter its name or provider number and receive an emailed report: estimated Medicare patients, likely ACO track, peer results nearby, and the calculator estimate. Route the report to GDRs.

A personalized report is a strong lead magnet and differentiates from rivals' generic content.

• Estimates wrong for some practices

  Show ranges and invite a review call.

• Your websiteThe /value-based-care-calculator page ("Calculate your practice's potential Medicare shared savings revenue") is a third-party (Outgrow) calculator embedded in a 560-pixel iframe; apart from the title, the page's own text is only the footer, so search engines see nothing about how savings are estimated.Source
• Your websitePrimary care practices page: "93% Of Aledade ACO partners earned shared savings in 2024 (compared to the national average of 73%)", "$390K Average shared savings earned per practice/clinic", "~96K Hospitalizations prevented"; an interactive "Burnout Assessment"; physician quotes.Source
• Competitor researchRivals' own homepages: Privia Health, "Empowering Physicians. Transforming Healthcare."; agilon health, "Primary Care Transformation with VBC" for seniors; Pearl Health, "Value-Based Care Intelligence for Providers"; Astrana Health, "provider-centric, technology-powered".See the research Source

Propose joint campaigns in which a payer introduces Aledade to its independent practices in a region, with co-branded materials and a shared webinar, measured by practices joining.

A payer introduction carries weight with practices and reaches many at once.

• Practices wary of payer motives

  Lead with Aledade as the physician-led partner.

• Your websiteNewsroom partnerships: eClinicalWorks (ambient listening for physicians), Azara Healthcare (community health centers), Anthem (Medicaid in Virginia), Humana and CareFirst agreements; an endorsement by The IPA Association of America (TIPAAA) for independent doctors moving to value-based care (April 2024).Source
• HiringMarket-building roles: an Executive Director, Enterprise Partnerships, Minnesota, "pivotal in building Aledade's service model in the Minnesota market and beyond"; a Market President, Enterprise Partnerships with 25% of the role on "Regional Growth & Development" and relationships with "payers, PCA's, State Entities, Quality Institutes"; Account Managers for Northern California/Seattle and Shreveport, Louisiana; a Practice Transformation Specialist for Maryland/Delaware; a Care Manager in Michigan.Source
• Press releaseFebruary 9, 2026: Aledade added "a record 700 new primary care organizations" for the 2026 performance year; it now serves "over 3,000 primary care partners" caring for "more than 3 million patients" across MSSP, Medicare Advantage, Medicaid and commercial contracts, including "more than 370 community health centers", in 46 states and D.C.Source

Track FIRST alumni and independence consultations in HubSpot, send them practical content as they plan practices, and invite them to join an Aledade ACO when they open.

New practices choose an ACO early, and Aledade can be the obvious choice.

• Long time to payoff

  Treat it as a long-term channel.

• Your websiteSitemap: 368 URLs, including 134 resource pages (24 success stories, 38 ACO Show podcast episodes, 5 webinars), 61 newsroom items, the FIRST program for residents (up to "$50,000" in incentives) and a "Transition to independence" page for employed physicians. The newest success story (October 20, 2026) is "Switching ACOs: How Dr. Christine Meyer found the transparency and support her practice needed", quoting a first ACO that paid "a very small shared savings check the very first year, and then never again".Source
• HiringTechnical Product Manager (Marketing Technology), Remote (posted October 8, 2026): designs solutions for "Aledade's Growth (marketing and sales) team in their mission to enroll and engage new Aledade clients" and leads "the platforms that drive Aledade's top-of-funnel marketing engine"; platforms named include "Hubspot, Salesforce, Seismic, Gong, ZoomInfo, Chili Piper"; preferred knowledge of CDPs, "identity resolution and consent and preference management", and "AI and agentic marketing use cases that drive pipeline growth".Source

On each state page, link the local ACOs' reporting pages with a plain-language summary of results, and link back from each reporting page to the state page and local team.

Official, verifiable results build trust with skeptical practices.

• Changing required pages

  Add links only; keep required content intact.

• Your websiteState pages (48, checked October 21, 2026): 12 show local numbers (for example Pennsylvania: "95+ Primary care practices", "30+ Community health centers", "79K+ Lives under management") and 3 (California, Florida, Pennsylvania) include a local physician story. Pages such as Wyoming, Montana, South Dakota, Idaho, Washington and Minnesota carry a short intro, the local team's names and a contact form, with no local results or calculator.Source
• Press releaseSeptember 2, 2025: Aledade ACOs saved Medicare over $1 billion in 2024; 93% earned shared savings; Aledade ACOs cared for about 11% of MSSP beneficiaries and generated nearly 20% of the program's shared savings; its most experienced ACOs achieved over 10% savings versus 5% for non-Aledade ACOs; about 96,000 hospitalizations and 167,000 ED visits prevented; community health center-only ACOs earned over $96 million.Source

List state and specialty associations of independent physicians, offer member education and a member benefit, and seek endorsements one by one.

Associations are trusted by independent physicians and reach them efficiently.

• Slow association decisions

  Start with education events.

• Your websiteNewsroom partnerships: eClinicalWorks (ambient listening for physicians), Azara Healthcare (community health centers), Anthem (Medicaid in Virginia), Humana and CareFirst agreements; an endorsement by The IPA Association of America (TIPAAA) for independent doctors moving to value-based care (April 2024).Source
• HiringMarket-building roles: an Executive Director, Enterprise Partnerships, Minnesota, "pivotal in building Aledade's service model in the Minnesota market and beyond"; a Market President, Enterprise Partnerships with 25% of the role on "Regional Growth & Development" and relationships with "payers, PCA's, State Entities, Quality Institutes"; Account Managers for Northern California/Seattle and Shreveport, Louisiana; a Practice Transformation Specialist for Maryland/Delaware; a Care Manager in Michigan.Source