AM:PM growth playbook

Publish each day's AM and PM briefing as a light web page: the 60-second video, a 3-line summary, the Flip, the creator's name and an "Open in app" button that deep-links to the same story (and goes to the store if the app is missing). Give every influencer and creator their own tracked link to these pages, and report installs per link each week.

People install a news app after they have seen one good story, not after reading a manifesto. Story pages also let Google, Discover and social previews show the news itself, and per-link tracking tells the influencer team which deals to renew.

[ ] 60-second video with captions
[ ] Headline and three-line summary
[ ] The Flip, shown under the take
[ ] Creator name and beat
[ ] Sources checked by Meridian and the editor
[ ] Open in app (deep link) and store fallback
[ ] Share preview image per story
[ ] Tracked link parameter per influencer
[ ] Listed in the sitemap

• Web pages cannibalise the app

  Show one story and the summary; keep the full feed and Flips in the app.

• Thin pages

  Each page carries the summary, sources and the Flip.

• HiringCareers page (headed "CAREERS · APRIL 2026", still listing "9 Open Roles" on November 4, 2026; stage "Pre-Seed", hybrid in Mumbai): an Influencer Marketer to "Own influencer outreach and deal closing" (up to 30k a month) plus two Influencer Marketing Interns; Business Development to "Own GTM execution. Place screens in colleges. Get AM:PM in front of Tier-1 airports"; an AI Video Editor to "Cut news into 60-second reels using AI video tools"; a Managing Editor to "Own the editorial machine, the creator network"; a Generalist (AI Master) for "creator ops"; a freelance AI Product Manager with "a track record of shipping for Gen Z"; a Product Manager / Scrum Master to "track KPIs"; and a Product Designer for "three product surfaces".Source
• Your websiteSitemap (checked November 4, 2026): 8 URLs (home, hiring, Meridian demo, contact and four legal pages). There is no page for any briefing, story, beat or creator, so none of the daily news is visible to search engines or to people who open a shared link on the web. The creators page (/creators) is not in the sitemap.Source
• Your websiteHomepage: title "100% fact checked news reels. Scroll without guilt."; "India's first creator-led news app" with an AM Briefing at 9:00 am and a PM Roundup at 8:00 pm, eleven beats each with "one dedicated creator team", and "a Flip on every story" (an opposing perspective). It says "Every competitor is either an aggregator or social-native. AM:PM is the only one that's both." The page still has a waitlist section although the app is live, and its only links out are the two app stores, Instagram and email.Source
• Google PlayAndroid app com.ampm.app: "500+" downloads on Google Play (checked November 4, 2026).Source
• App StoreiOS app "AM:PM Short Video News App" (Valora Network Private Limited): released July 21, 2026; 5.0 stars from 7 ratings in India; version 1.4.4 on November 2, 2026 added "a new Split Screen experience for Stories and Flips" to "View the main story and its counter-perspective".Source

Remove the waitlist, put store buttons and a QR code at the top, and embed today's briefing as the first thing on the page.

Visitors who see the product decide faster, and a waitlist for a live app loses people who would install now.

• Old waitlist signups

  Email them that the app is live.

• Your websiteHomepage: title "100% fact checked news reels. Scroll without guilt."; "India's first creator-led news app" with an AM Briefing at 9:00 am and a PM Roundup at 8:00 pm, eleven beats each with "one dedicated creator team", and "a Flip on every story" (an opposing perspective). It says "Every competitor is either an aggregator or social-native. AM:PM is the only one that's both." The page still has a waitlist section although the app is live, and its only links out are the two app stores, Instagram and email.Source
• App StoreiOS app "AM:PM Short Video News App" (Valora Network Private Limited): released July 21, 2026; 5.0 stars from 7 ratings in India; version 1.4.4 on November 2, 2026 added "a new Split Screen experience for Stories and Flips" to "View the main story and its counter-perspective".Source
• Google PlayAndroid app com.ampm.app: "500+" downloads on Google Play (checked November 4, 2026).Source

Compress the video to under 1.5 MB, serve a poster image first, load the video only on Wi-Fi or after the first scroll, and cache it for a month.

A lighter page costs visitors less data and keeps the first view fast on slower networks.

• Lower video quality

  Test on two phones before publishing.

• Google PageSpeedGoogle PageSpeed (mobile): performance 95/100, and real Chrome visitors pass Core Web Vitals. But the homepage downloads 8.4 MB, almost all of it one background video (/images/ampm.mp4, 8.4 MB) served with "cache-control: public, max-age=0", so returning visitors download it again.Source

Add an in-app rating prompt after a user finishes their fifth briefing or opens a Flip, and ask the creator WhatsApp group and influencers' audiences to rate too.

A visible rating count makes every influencer's audience more likely to install.

• Asking too early

  Only after real use.

• App StoreiOS app "AM:PM Short Video News App" (Valora Network Private Limited): released July 21, 2026; 5.0 stars from 7 ratings in India; version 1.4.4 on November 2, 2026 added "a new Split Screen experience for Stories and Flips" to "View the main story and its counter-perspective".Source
• Google PlayAndroid app com.ampm.app: "500+" downloads on Google Play (checked November 4, 2026).Source
• Your websiteCreators page, "Founding 100": AM:PM is "picking 100 founding creators across eleven beats"; creators work from "an invite-only editorial room" and a WhatsApp group; work is "Non-exclusive as standard. Keep posting it on your own channels"; "it's unpaid right now. AM:PM isn't monetised yet"; Meridian "does the first pass on sources and claims. An editor decides what runs."Source

Publish each day's top three stories as Reels and Shorts, end each with the Flip question ("see the other side in the app"), and link the story page in the caption or pinned comment.

The Flip is the hook short-video feeds lack, and teasing it turns viewers into installs.

• Feeds keep viewers inside

  Use the Flip tease as the reason to leave.

• Your websiteHomepage: title "100% fact checked news reels. Scroll without guilt."; "India's first creator-led news app" with an AM Briefing at 9:00 am and a PM Roundup at 8:00 pm, eleven beats each with "one dedicated creator team", and "a Flip on every story" (an opposing perspective). It says "Every competitor is either an aggregator or social-native. AM:PM is the only one that's both." The page still has a waitlist section although the app is live, and its only links out are the two app stores, Instagram and email.Source
• HiringCareers page (headed "CAREERS · APRIL 2026", still listing "9 Open Roles" on November 4, 2026; stage "Pre-Seed", hybrid in Mumbai): an Influencer Marketer to "Own influencer outreach and deal closing" (up to 30k a month) plus two Influencer Marketing Interns; Business Development to "Own GTM execution. Place screens in colleges. Get AM:PM in front of Tier-1 airports"; an AI Video Editor to "Cut news into 60-second reels using AI video tools"; a Managing Editor to "Own the editorial machine, the creator network"; a Generalist (AI Master) for "creator ops"; a freelance AI Product Manager with "a track record of shipping for Gen Z"; a Product Manager / Scrum Master to "track KPIs"; and a Product Designer for "three product surfaces".Source
• Competitor researchRivals' own homepages: Inshorts, news "in less than 60 words" in "both english & hindi"; Public App, "news videos in your preferred language" in "less than 2 minutes"; Dailyhunt, "personalized news in 14 Indian languages"; Way2News, "Hyper Local Short News App".See the research Source

Publish a "How we check" page (Meridian first pass, editor decision, sources listed per story), a corrections log, and show sources on each story page. Adjust the title to a claim the process proves, such as "Editor-verified news in 60 seconds".

Trust is AM:PM's pitch; showing the process makes it believable and protects the brand when a story needs correcting.

• Visible corrections look weak

  Readers trust outlets that correct openly.

• Your websiteHomepage: title "100% fact checked news reels. Scroll without guilt."; "India's first creator-led news app" with an AM Briefing at 9:00 am and a PM Roundup at 8:00 pm, eleven beats each with "one dedicated creator team", and "a Flip on every story" (an opposing perspective). It says "Every competitor is either an aggregator or social-native. AM:PM is the only one that's both." The page still has a waitlist section although the app is live, and its only links out are the two app stores, Instagram and email.Source
• Your websiteMeridian page ("Content Intelligence Division"): an AI engine that "watches, transcribes, classifies, fact checks, and thumbnails news content", monitoring "800+ feeds", 24 categories, a "0–100 credibility score with full evidence trails", "97.3% Fact Accuracy" and A/B thumbnail variants; in the page HTML the counters read "0 Videos / Day" and "0 Sources Live" until scripts run.Source
• Your websiteCreators page, "Founding 100": AM:PM is "picking 100 founding creators across eleven beats"; creators work from "an invite-only editorial room" and a WhatsApp group; work is "Non-exclusive as standard. Keep posting it on your own channels"; "it's unpaid right now. AM:PM isn't monetised yet"; Meridian "does the first pass on sources and claims. An editor decides what runs."Source

Run the AM and PM briefings on each screen with a campus QR code, recruit a student ambassador per college, and show a monthly leaderboard of campuses by active readers with a prize for the top one.

Campuses are dense Gen Z networks, and per-campus codes show which placements are worth paying for.

• Screens ignored

  Put them where students wait: canteens and libraries.

• HiringCareers page (headed "CAREERS · APRIL 2026", still listing "9 Open Roles" on November 4, 2026; stage "Pre-Seed", hybrid in Mumbai): an Influencer Marketer to "Own influencer outreach and deal closing" (up to 30k a month) plus two Influencer Marketing Interns; Business Development to "Own GTM execution. Place screens in colleges. Get AM:PM in front of Tier-1 airports"; an AI Video Editor to "Cut news into 60-second reels using AI video tools"; a Managing Editor to "Own the editorial machine, the creator network"; a Generalist (AI Master) for "creator ops"; a freelance AI Product Manager with "a track record of shipping for Gen Z"; a Product Manager / Scrum Master to "track KPIs"; and a Product Designer for "three product surfaces".Source
• Your websiteHomepage: title "100% fact checked news reels. Scroll without guilt."; "India's first creator-led news app" with an AM Briefing at 9:00 am and a PM Roundup at 8:00 pm, eleven beats each with "one dedicated creator team", and "a Flip on every story" (an opposing perspective). It says "Every competitor is either an aggregator or social-native. AM:PM is the only one that's both." The page still has a waitlist section although the app is live, and its only links out are the two app stores, Instagram and email.Source

Offer airport lounges and travel brands a co-branded briefing feed (the Travel & Logistics beat leads) on their screens, with a QR code to the app, in exchange for placement instead of payment.

Lounges need fresh screen content, and a fact-checked news feed is safer for them than a TV channel.

• Long approvals

  Start with private lounges.

• HiringCareers page (headed "CAREERS · APRIL 2026", still listing "9 Open Roles" on November 4, 2026; stage "Pre-Seed", hybrid in Mumbai): an Influencer Marketer to "Own influencer outreach and deal closing" (up to 30k a month) plus two Influencer Marketing Interns; Business Development to "Own GTM execution. Place screens in colleges. Get AM:PM in front of Tier-1 airports"; an AI Video Editor to "Cut news into 60-second reels using AI video tools"; a Managing Editor to "Own the editorial machine, the creator network"; a Generalist (AI Master) for "creator ops"; a freelance AI Product Manager with "a track record of shipping for Gen Z"; a Product Manager / Scrum Master to "track KPIs"; and a Product Designer for "three product surfaces".Source
• Your websiteHomepage: title "100% fact checked news reels. Scroll without guilt."; "India's first creator-led news app" with an AM Briefing at 9:00 am and a PM Roundup at 8:00 pm, eleven beats each with "one dedicated creator team", and "a Flip on every story" (an opposing perspective). It says "Every competitor is either an aggregator or social-native. AM:PM is the only one that's both." The page still has a waitlist section although the app is live, and its only links out are the two app stores, Instagram and email.Source

Use tracked story links (idea 1) for every deal, pay a small fixed fee plus a rate per install, and keep a scorecard of cost per install and seven-day retention by influencer.

Paying on results lets a small budget find the creators whose audiences stay.

• Influencers refuse per-install deals

  Offer a higher rate for proven audiences.

• #1 Give every briefing a web page, so each influencer post and shared reel lands on the story, then the app

• HiringCareers page (headed "CAREERS · APRIL 2026", still listing "9 Open Roles" on November 4, 2026; stage "Pre-Seed", hybrid in Mumbai): an Influencer Marketer to "Own influencer outreach and deal closing" (up to 30k a month) plus two Influencer Marketing Interns; Business Development to "Own GTM execution. Place screens in colleges. Get AM:PM in front of Tier-1 airports"; an AI Video Editor to "Cut news into 60-second reels using AI video tools"; a Managing Editor to "Own the editorial machine, the creator network"; a Generalist (AI Master) for "creator ops"; a freelance AI Product Manager with "a track record of shipping for Gen Z"; a Product Manager / Scrum Master to "track KPIs"; and a Product Designer for "three product surfaces".Source
• Google PlayAndroid app com.ampm.app: "500+" downloads on Google Play (checked November 4, 2026).Source

Send one notification at each briefing time with the top headline, show a gentle streak for opening both briefings, and let users pick their beats so the notification is relevant.

Fixed-time habits drive retention for daily products, and the finite format makes a streak feel achievable rather than addictive.

• Notification fatigue

  Two a day at most, easy to switch off.

• Your websiteHomepage: title "100% fact checked news reels. Scroll without guilt."; "India's first creator-led news app" with an AM Briefing at 9:00 am and a PM Roundup at 8:00 pm, eleven beats each with "one dedicated creator team", and "a Flip on every story" (an opposing perspective). It says "Every competitor is either an aggregator or social-native. AM:PM is the only one that's both." The page still has a waitlist section although the app is live, and its only links out are the two app stores, Instagram and email.Source
• App StoreiOS app "AM:PM Short Video News App" (Valora Network Private Limited): released July 21, 2026; 5.0 stars from 7 ratings in India; version 1.4.4 on November 2, 2026 added "a new Split Screen experience for Stories and Flips" to "View the main story and its counter-perspective".Source

Add a share button that makes a card with both sides of a story and a link to the story page, and invite the receiver to vote which side convinced them in the app.

Two-sided stories invite a reply, so shares bring new users with a reason to open the app.

• Shares of divisive topics

  Editors choose which stories get the vote.

• #1 Give every briefing a web page, so each influencer post and shared reel lands on the story, then the app

• App StoreiOS app "AM:PM Short Video News App" (Valora Network Private Limited): released July 21, 2026; 5.0 stars from 7 ratings in India; version 1.4.4 on November 2, 2026 added "a new Split Screen experience for Stories and Flips" to "View the main story and its counter-perspective".Source
• Your websiteHomepage: title "100% fact checked news reels. Scroll without guilt."; "India's first creator-led news app" with an AM Briefing at 9:00 am and a PM Roundup at 8:00 pm, eleven beats each with "one dedicated creator team", and "a Flip on every story" (an opposing perspective). It says "Every competitor is either an aggregator or social-native. AM:PM is the only one that's both." The page still has a waitlist section although the app is live, and its only links out are the two app stores, Instagram and email.Source

List the top 30 independent creators per beat by audience and accuracy, invite them with a sample brief, and offer what AM:PM can give now: distribution, a fact-check badge and early paid slots when monetisation starts.

Creators bring their audiences; each one who posts AM:PM work on their own channel is free distribution.

• Unpaid work deters creators

  Be clear on the path to paid work and credit generously.

• Your websiteCreators page, "Founding 100": AM:PM is "picking 100 founding creators across eleven beats"; creators work from "an invite-only editorial room" and a WhatsApp group; work is "Non-exclusive as standard. Keep posting it on your own channels"; "it's unpaid right now. AM:PM isn't monetised yet"; Meridian "does the first pass on sources and claims. An editor decides what runs."Source
• HiringCareers page (headed "CAREERS · APRIL 2026", still listing "9 Open Roles" on November 4, 2026; stage "Pre-Seed", hybrid in Mumbai): an Influencer Marketer to "Own influencer outreach and deal closing" (up to 30k a month) plus two Influencer Marketing Interns; Business Development to "Own GTM execution. Place screens in colleges. Get AM:PM in front of Tier-1 airports"; an AI Video Editor to "Cut news into 60-second reels using AI video tools"; a Managing Editor to "Own the editorial machine, the creator network"; a Generalist (AI Master) for "creator ops"; a freelance AI Product Manager with "a track record of shipping for Gen Z"; a Product Manager / Scrum Master to "track KPIs"; and a Product Designer for "three product surfaces".Source

Launch a Hindi AM briefing for the highest-interest beats with Hindi-speaking creators, using Meridian to check sources, and measure retention against English.

Most Indian social news is consumed in Indian languages, and Hindi doubles the reachable audience.

• Spreads the team thin

  Start with one briefing a day.

• Competitor researchRivals' own homepages: Inshorts, news "in less than 60 words" in "both english & hindi"; Public App, "news videos in your preferred language" in "less than 2 minutes"; Dailyhunt, "personalized news in 14 Indian languages"; Way2News, "Hyper Local Short News App".See the research Source
• Your websiteHomepage: title "100% fact checked news reels. Scroll without guilt."; "India's first creator-led news app" with an AM Briefing at 9:00 am and a PM Roundup at 8:00 pm, eleven beats each with "one dedicated creator team", and "a Flip on every story" (an opposing perspective). It says "Every competitor is either an aggregator or social-native. AM:PM is the only one that's both." The page still has a waitlist section although the app is live, and its only links out are the two app stores, Instagram and email.Source
• Your websiteCreators page, "Founding 100": AM:PM is "picking 100 founding creators across eleven beats"; creators work from "an invite-only editorial room" and a WhatsApp group; work is "Non-exclusive as standard. Keep posting it on your own channels"; "it's unpaid right now. AM:PM isn't monetised yet"; Meridian "does the first pass on sources and claims. An editor decides what runs."Source

Lead with what is actually unique: creator-led stories, the Flip on every story and editor verification. Add a short "AM:PM vs short news apps" section that is fair to Inshorts and Public.

A specific difference persuades better than a broad first-mover claim, and survives a quick comparison.

• Comparison invites scrutiny

  Stick to facts on each rival's own site.

• Your websiteHomepage: title "100% fact checked news reels. Scroll without guilt."; "India's first creator-led news app" with an AM Briefing at 9:00 am and a PM Roundup at 8:00 pm, eleven beats each with "one dedicated creator team", and "a Flip on every story" (an opposing perspective). It says "Every competitor is either an aggregator or social-native. AM:PM is the only one that's both." The page still has a waitlist section although the app is live, and its only links out are the two app stores, Instagram and email.Source
• Competitor researchRivals' own homepages: Inshorts, news "in less than 60 words" in "both english & hindi"; Public App, "news videos in your preferred language" in "less than 2 minutes"; Dailyhunt, "personalized news in 14 Indian languages"; Way2News, "Hyper Local Short News App".See the research Source

Build one dashboard: installs by source, day-1 and day-7 retention, briefings opened, Flips viewed and shares. Review it every Monday and pick one experiment.

A shared number keeps a small team pulling in the same direction.

• Too many metrics

  Keep it to six.

• HiringCareers page (headed "CAREERS · APRIL 2026", still listing "9 Open Roles" on November 4, 2026; stage "Pre-Seed", hybrid in Mumbai): an Influencer Marketer to "Own influencer outreach and deal closing" (up to 30k a month) plus two Influencer Marketing Interns; Business Development to "Own GTM execution. Place screens in colleges. Get AM:PM in front of Tier-1 airports"; an AI Video Editor to "Cut news into 60-second reels using AI video tools"; a Managing Editor to "Own the editorial machine, the creator network"; a Generalist (AI Master) for "creator ops"; a freelance AI Product Manager with "a track record of shipping for Gen Z"; a Product Manager / Scrum Master to "track KPIs"; and a Product Designer for "three product surfaces".Source
• Google PlayAndroid app com.ampm.app: "500+" downloads on Google Play (checked November 4, 2026).Source
• App StoreiOS app "AM:PM Short Video News App" (Valora Network Private Limited): released July 21, 2026; 5.0 stars from 7 ratings in India; version 1.4.4 on November 2, 2026 added "a new Split Screen experience for Stories and Flips" to "View the main story and its counter-perspective".Source

Publish a DMARC record in monitoring mode, read the reports for two weeks, then move to quarantine.

It protects the brand from spoofed mail and helps invites reach inboxes.

• Legitimate mail flagged

  Stay on monitoring until reports are clean.

• DNS checkampmnetwork.com uses Google Workspace with SPF and DKIM but publishes no DMARC record, so mail from the domain is easier to spoof and less trusted by inboxes.Source
• Your websiteCreators page, "Founding 100": AM:PM is "picking 100 founding creators across eleven beats"; creators work from "an invite-only editorial room" and a WhatsApp group; work is "Non-exclusive as standard. Keep posting it on your own channels"; "it's unpaid right now. AM:PM isn't monetised yet"; Meridian "does the first pass on sources and claims. An editor decides what runs."Source

Offer Meridian as a paid tool to digital newsrooms, creator agencies and brand communications teams (monitoring, fact-check scores, story ideas), starting with five pilots. Use revenue to pay founding creators.

A B2B tool earns before the consumer app has scale and funds the creator economy the app depends on.

• Distraction from the app

  Cap pilots at five until the app grows.

• Your websiteMeridian page ("Content Intelligence Division"): an AI engine that "watches, transcribes, classifies, fact checks, and thumbnails news content", monitoring "800+ feeds", 24 categories, a "0–100 credibility score with full evidence trails", "97.3% Fact Accuracy" and A/B thumbnail variants; in the page HTML the counters read "0 Videos / Day" and "0 Sources Live" until scripts run.Source
• Your websiteCreators page, "Founding 100": AM:PM is "picking 100 founding creators across eleven beats"; creators work from "an invite-only editorial room" and a WhatsApp group; work is "Non-exclusive as standard. Keep posting it on your own channels"; "it's unpaid right now. AM:PM isn't monetised yet"; Meridian "does the first pass on sources and claims. An editor decides what runs."Source

Build pages per beat and per creator with their latest stories, a follow-in-app button and a short bio. Creators link their profile from their own channels.

An archive compounds: every day adds pages, and creators bring links and followers.

• Thin archive early

  Index beat pages once they hold 30 stories.

• #1 Give every briefing a web page, so each influencer post and shared reel lands on the story, then the app

• Your websiteSitemap (checked November 4, 2026): 8 URLs (home, hiring, Meridian demo, contact and four legal pages). There is no page for any briefing, story, beat or creator, so none of the daily news is visible to search engines or to people who open a shared link on the web. The creators page (/creators) is not in the sitemap.Source
• Your websiteCreators page, "Founding 100": AM:PM is "picking 100 founding creators across eleven beats"; creators work from "an invite-only editorial room" and a WhatsApp group; work is "Non-exclusive as standard. Keep posting it on your own channels"; "it's unpaid right now. AM:PM isn't monetised yet"; Meridian "does the first pass on sources and claims. An editor decides what runs."Source
• Your websiteHomepage: title "100% fact checked news reels. Scroll without guilt."; "India's first creator-led news app" with an AM Briefing at 9:00 am and a PM Roundup at 8:00 pm, eleven beats each with "one dedicated creator team", and "a Flip on every story" (an opposing perspective). It says "Every competitor is either an aggregator or social-native. AM:PM is the only one that's both." The page still has a waitlist section although the app is live, and its only links out are the two app stores, Instagram and email.Source

Offer a white-label AM or PM briefing widget with AM:PM branding and an install link, free in return for placement, starting with one partner.

One partner can deliver more daily viewers than months of influencer spend.

• Partner wants exclusivity

  Keep deals non-exclusive.

• Your websiteHomepage: title "100% fact checked news reels. Scroll without guilt."; "India's first creator-led news app" with an AM Briefing at 9:00 am and a PM Roundup at 8:00 pm, eleven beats each with "one dedicated creator team", and "a Flip on every story" (an opposing perspective). It says "Every competitor is either an aggregator or social-native. AM:PM is the only one that's both." The page still has a waitlist section although the app is live, and its only links out are the two app stores, Instagram and email.Source
• HiringCareers page (headed "CAREERS · APRIL 2026", still listing "9 Open Roles" on November 4, 2026; stage "Pre-Seed", hybrid in Mumbai): an Influencer Marketer to "Own influencer outreach and deal closing" (up to 30k a month) plus two Influencer Marketing Interns; Business Development to "Own GTM execution. Place screens in colleges. Get AM:PM in front of Tier-1 airports"; an AI Video Editor to "Cut news into 60-second reels using AI video tools"; a Managing Editor to "Own the editorial machine, the creator network"; a Generalist (AI Master) for "creator ops"; a freelance AI Product Manager with "a track record of shipping for Gen Z"; a Product Manager / Scrum Master to "track KPIs"; and a Product Designer for "three product surfaces".Source

Each week post the most debated story as a two-slide carousel (take and Flip) with a story poll, share the result in the next PM Roundup and in the app.

Polls invite participation and feed results back into the product.

• Polarising topics

  Editors avoid stories that invite abuse.

• Your websiteHomepage: title "100% fact checked news reels. Scroll without guilt."; "India's first creator-led news app" with an AM Briefing at 9:00 am and a PM Roundup at 8:00 pm, eleven beats each with "one dedicated creator team", and "a Flip on every story" (an opposing perspective). It says "Every competitor is either an aggregator or social-native. AM:PM is the only one that's both." The page still has a waitlist section although the app is live, and its only links out are the two app stores, Instagram and email.Source
• App StoreiOS app "AM:PM Short Video News App" (Valora Network Private Limited): released July 21, 2026; 5.0 stars from 7 ratings in India; version 1.4.4 on November 2, 2026 added "a new Split Screen experience for Stories and Flips" to "View the main story and its counter-perspective".Source

Render the real numbers on the server and update them daily, and add a short explanation of what the numbers mean.

A demo that shows zero to a partner or investor undercuts the product it is selling.

• Stale numbers

  Show the update date.

• Your websiteMeridian page ("Content Intelligence Division"): an AI engine that "watches, transcribes, classifies, fact checks, and thumbnails news content", monitoring "800+ feeds", 24 categories, a "0–100 credibility score with full evidence trails", "97.3% Fact Accuracy" and A/B thumbnail variants; in the page HTML the counters read "0 Videos / Day" and "0 Sources Live" until scripts run.Source

Offer an opt-in WhatsApp channel or email with the AM headlines and links to story pages, with a weekly nudge to install for the Flips.

It reaches people where they already read and converts some of them to the app later.

• Readers never install

  Treat the channel as reach and count it in the dashboard.

• #1 Give every briefing a web page, so each influencer post and shared reel lands on the story, then the app

• Your websiteCreators page, "Founding 100": AM:PM is "picking 100 founding creators across eleven beats"; creators work from "an invite-only editorial room" and a WhatsApp group; work is "Non-exclusive as standard. Keep posting it on your own channels"; "it's unpaid right now. AM:PM isn't monetised yet"; Meridian "does the first pass on sources and claims. An editor decides what runs."Source
• Your websiteHomepage: title "100% fact checked news reels. Scroll without guilt."; "India's first creator-led news app" with an AM Briefing at 9:00 am and a PM Roundup at 8:00 pm, eleven beats each with "one dedicated creator team", and "a Flip on every story" (an opposing perspective). It says "Every competitor is either an aggregator or social-native. AM:PM is the only one that's both." The page still has a waitlist section although the app is live, and its only links out are the two app stores, Instagram and email.Source
• Your websiteSitemap (checked November 4, 2026): 8 URLs (home, hiring, Meridian demo, contact and four legal pages). There is no page for any briefing, story, beat or creator, so none of the daily news is visible to search engines or to people who open a shared link on the web. The creators page (/creators) is not in the sitemap.Source