AON3D growth playbook

Give every Readyprint material its own panel with a real benchmark part (cost, time and savings from the filament cost calculator), its datasheet and a link to the material page. Add pack sizes, list prices or "price per kg" bands, and a short reorder form (customer number, material, quantity) that drops into HubSpot for the sales team. Add the page to the sitemap and link it from each material page and the Hylo page.

Accurate numbers are the proof an engineering buyer looks for, and a two-minute reorder turns consumables into steady, predictable revenue. The new Director of Marketing is hired to build exactly these landing pages and keep the product story consistent.

[ ] One description per material
[ ] Real size, cost, time and savings per material
[ ] Datasheet link per material
[ ] Pack sizes and price band per kg
[ ] Reorder form into HubSpot
[ ] Page in the XML sitemap
[ ] Links from every material page and the Hylo page

• Prices change with suppliers

  Show bands per kg and confirm in the quote.

• Benchmarks vary by part

  Name the part and settings used.

• Your websiteReadyprint Filaments page (checked twice on October 23, 2026): the only call to action is "Contact Sales", with no prices, pack sizes or order path, though the filaments are called "market-priced". Eight of the materials (ABS, Carbon Fiber ABS, ESD ABS, ASA, HIPS, PC, PETG and PEI 9085) open the same detail panel: the same chemical-resistance sentence, and the same "Size (mm) 105 x 105 x 54", "Cost to print $271.00", "Print time 1hr 20m" and "Savings vs. machining 52.30%". PPSU, Carbon Fiber PETG, TPU and Amorphous PEKK show no figures. The page is not listed in the site's XML sitemap, and /readyprint redirects to it.Source
• HiringDirector of Marketing (Montreal, hybrid, posted October 16, 2026), reporting to the VP of Sales & Marketing: "shape our market positioning, build brand awareness, and drive demand, with a strong focus on product marketing and content marketing"; "Create and maintain technical content such as white papers, case studies, landing pages, presentations, and social media"; "drive inbound leads through content, email, AdWords and retargeting, social media, and trade shows"; "Plan and execute product launches"; "Define marketing performance metrics, measure and report on results and contribution to pipeline and revenue"; tools named are HubSpot, Google Analytics, Figma, Adobe Creative Suite and WordPress; travel about one week every two months to trade shows in Canada, the US and Europe.Source
• Your websiteReadyprint press release (dated January 31, 2023, last modified September 2026): Readyprint filaments get "additional factory drying" and "pre-configured process parameters", made with Kimya, which "develops materials with the world's major chemical companies including Arkema, Solvay and Sabic"; drying is "sometimes a six-hour process that is left to customers"; "To order or learn more about Readyprint Filaments visit aon3d.com/readyprint or reach out to [email protected]".Source
• Your websiteXML sitemap (October 23, 2026): 6 case studies against "300+ clients"; 30 material pages in English and French but none for PPS, although a PPS printing guide and a PPS properties article were published October 6, 2026; the press-release section stops in June 2020; the French site covers materials, printers and contact but not the material-science or application guides; tools include a Material Selection Wizard, a filament cost calculator, an open-material savings calculator, total cost of ownership and ROI pages.Source
• Competitor researchRivals' own homepages: Roboze, "the foundational advanced manufacturing layer for strategic industries" (aerospace, defense, energy); INTAMSYS, "PEEK 3D printers and filaments"; 3DXTech sells filaments online ("Shop Carbon Fiber, ESD-Safe, Flame Retardant, PEEK, PEKK, PEI Ultem"). Stratasys sells closed-material ULTEM printers.See the research Source

Create /materials/pps/ in the same template as PEEK: properties table, datasheet, suppliers, application examples and a sample request. Link both new articles to it, and add it to the Material Selection Wizard.

Material pages are where engineers decide; guides without one leak their readers.

• Unvalidated claims

  Have a material scientist sign off values.

• Your websiteXML sitemap (October 23, 2026): 6 case studies against "300+ clients"; 30 material pages in English and French but none for PPS, although a PPS printing guide and a PPS properties article were published October 6, 2026; the press-release section stops in June 2020; the French site covers materials, printers and contact but not the material-science or application guides; tools include a Material Selection Wizard, a filament cost calculator, an open-material savings calculator, total cost of ownership and ROI pages.Source
• HiringDirector of Marketing (Montreal, hybrid, posted October 16, 2026), reporting to the VP of Sales & Marketing: "shape our market positioning, build brand awareness, and drive demand, with a strong focus on product marketing and content marketing"; "Create and maintain technical content such as white papers, case studies, landing pages, presentations, and social media"; "drive inbound leads through content, email, AdWords and retargeting, social media, and trade shows"; "Plan and execute product launches"; "Define marketing performance metrics, measure and report on results and contribution to pipeline and revenue"; tools named are HubSpot, Google Analytics, Figma, Adobe Creative Suite and WordPress; travel about one week every two months to trade shows in Canada, the US and Europe.Source

Add a Hylo monthly payment example to the financing page and the Hylo page, print the free samples on Hylo (in PEEK and ULTEM 9085), and include the Hylo spec sheet in the sample box with a quote link.

Monthly cost and a part in hand are the strongest risk reducers in capital equipment sales.

• Financing terms vary

  Show an example with conditions.

• Your websiteFinancing page: "Get the AON M2+ for $1,215.00 / month"; no Hylo financing is shown. The free-sample page ships a sample part "printed on an AON M2+ printer" in PEEK, PEKK, CF PEKK, ULTEM 9085, CF Nylon or PC; it says ULTEM 9085 "meets many FAA or EASA regulations including UL94 V-0 flammability rating and FAR 25.853 (FST) requirements".Source
• Your websiteHylo page: "The World's first AI-powered 3D printer"; Basis software "creates model and material specific print settings, mm by mm"; "25+ integrated sensors"; print speeds "up to 500 mm/s"; "optional duplication mode (coming 2026)"; a downloadable spec sheet; a "humidity-controlled and monitored storage bay".Source
• News coverageIn January 2026 AON3D closed a new round led by Cycle Capital with Desjardins Capital, to expand manufacturing capacity and speed up the commercial rollout of the Hylo.Source
• Your websiteHomepage: "AI-Optimized Additive", "300+ Clients Globally", parts "up to 85% stronger"; three customer results (Locomation saving "$50,000 - $100,000 and months per iteration", Astrobotic lunar lander parts, Opterus "saving $4000+ and 4-6 weeks per mold"); calls to action "Get a Quote", "Request Quote" and "Request Demo"; no pricing page and no newsletter signup.Source

Put each case study's headline number in its title and meta description, add a results strip to the Hylo and Get a Quote pages, and make a one-page PDF of each for sales and the Dynamism team.

Engineers and buyers remember dollars and weeks saved; results next to the quote button raise conversion.

• Customer approval needed

  Use only approved figures.

• Your websiteNewest case study (October 6, 2026): Bendix "Reduced a $15,000-$20,000 fixture to $500-$600, while achieving .005″ planarity and avoiding replacement lead times of up to 16 weeks" with Hylo production tooling.Source
• Your websiteHomepage: "AI-Optimized Additive", "300+ Clients Globally", parts "up to 85% stronger"; three customer results (Locomation saving "$50,000 - $100,000 and months per iteration", Astrobotic lunar lander parts, Opterus "saving $4000+ and 4-6 weeks per mold"); calls to action "Get a Quote", "Request Quote" and "Request Demo"; no pricing page and no newsletter signup.Source
• Your websiteXML sitemap (October 23, 2026): 6 case studies against "300+ clients"; 30 material pages in English and French but none for PPS, although a PPS printing guide and a PPS properties article were published October 6, 2026; the press-release section stops in June 2020; the French site covers materials, printers and contact but not the material-science or application guides; tools include a Material Selection Wizard, a filament cost calculator, an open-material savings calculator, total cost of ownership and ROI pages.Source
• Your websiteReseller news (September 11, 2026): AON3D signed Dynamism, "one of North America's largest additive manufacturing distributors", founded 1997 in Chicago, to sell the Hylo; launched at IMTS 2026 in Chicago. Hylo: 650 x 450 x 450 mm build volume, 250 °C heated chamber, dual 500 °C extruders, open materials including PEEK, PEKK and ULTEM. The footer links "Become a Reseller".Source

Route each download from a company domain to an account executive within one working day. Offer a 20-minute fit check: materials, part size, current outsourcing spend, and a sample part. Personal addresses get the email series.

Fast, expert follow-up wins in a small market where buyers compare a few machines.

• Students and hobbyists

  Qualify by company domain first.

• Your websiteLead magnet: a "PhD-reviewed" 20+ page "High Temp 3D Printer Buyers Guide [2026]" on a HubSpot landing page, promoted on every article with "Over 77% of printers marketed for high performance polymers can't reliably print PEEK or ULTEM".Source
• HiringDirector of Marketing (Montreal, hybrid, posted October 16, 2026), reporting to the VP of Sales & Marketing: "shape our market positioning, build brand awareness, and drive demand, with a strong focus on product marketing and content marketing"; "Create and maintain technical content such as white papers, case studies, landing pages, presentations, and social media"; "drive inbound leads through content, email, AdWords and retargeting, social media, and trade shows"; "Plan and execute product launches"; "Define marketing performance metrics, measure and report on results and contribution to pipeline and revenue"; tools named are HubSpot, Google Analytics, Figma, Adobe Creative Suite and WordPress; travel about one week every two months to trade shows in Canada, the US and Europe.Source
• Your websiteHomepage: "AI-Optimized Additive", "300+ Clients Globally", parts "up to 85% stronger"; three customer results (Locomation saving "$50,000 - $100,000 and months per iteration", Astrobotic lunar lander parts, Opterus "saving $4000+ and 4-6 weeks per mold"); calls to action "Get a Quote", "Request Quote" and "Request Demo"; no pricing page and no newsletter signup.Source

Move the crawl-delay into a user-agent group or remove it, add names to icon links, fix heading order, and allow pinch zoom. Then focus speed work on the mobile hero, which the lab measures at 26 seconds.

Small technical fixes help crawlers and visitors read the site and avoid accessibility complaints from large buyers.

• Theme updates undo fixes

  Note fixes in the theme changelog.

• Google PageSpeedHomepage lab test: mobile performance 41 and desktop 55, mobile lab LCP 26.4 s on the hero section; but real Chrome users pass Core Web Vitals (75th percentile LCP 1.4 s, INP 54 ms, CLS 0.05). Accessibility 80 (links without names, headings out of order, zoom disabled); SEO 85, flagging "robots.txt is not valid" (its Crawl-delay line sits before any User-agent group) and links without descriptive text.Source

For each installed printer, set a calendar: filament check every 6-8 weeks, operator training refresh when staff change, and Success Plan renewal 90 days ahead. Send these from HubSpot with one-click reorder and booking links.

Aftermarket revenue is the most predictable revenue a hardware company has, and the role is already hired to build it.

• Customers buy filament elsewhere

  Show the Readyprint benefits: pre-dried and tuned.

• HiringDirector, Customer Success (Montreal, posted June 8, 2026, still open): owns "onboarding, adoption, training, support-plan value realization, and renewals"; "Coordinate customer training programs, including on-site sessions, retraining after operator turnover, and training bundled as part of renewal motions"; "Lead renewals for Success Plans, software support, and other aftermarket offerings"; "Partner with Sales on handoff quality, expansion context, renewals, reference-ability". AON3D describes itself as serving "hundreds of businesses in 25+ countries".Source
• Your websiteReadyprint Filaments page (checked twice on October 23, 2026): the only call to action is "Contact Sales", with no prices, pack sizes or order path, though the filaments are called "market-priced". Eight of the materials (ABS, Carbon Fiber ABS, ESD ABS, ASA, HIPS, PC, PETG and PEI 9085) open the same detail panel: the same chemical-resistance sentence, and the same "Size (mm) 105 x 105 x 54", "Cost to print $271.00", "Print time 1hr 20m" and "Savings vs. machining 52.30%". PPSU, Carbon Fiber PETG, TPU and Amorphous PEKK show no figures. The page is not listed in the site's XML sitemap, and /readyprint redirects to it.Source
• Your websiteReadyprint press release (dated January 31, 2023, last modified September 2026): Readyprint filaments get "additional factory drying" and "pre-configured process parameters", made with Kimya, which "develops materials with the world's major chemical companies including Arkema, Solvay and Sabic"; drying is "sometimes a six-hour process that is left to customers"; "To order or learn more about Readyprint Filaments visit aon3d.com/readyprint or reach out to [email protected]".Source

Build a partner kit: positioning, competitor comparisons against Stratasys, Roboze and INTAMSYS, case study one-pagers, demo scripts, a sample-part program and co-branded landing pages tracked in HubSpot. Run a quarterly training.

A well-equipped reseller multiplies the sales team at little cost.

• Channel conflict

  Set territory and lead rules up front.

• Your websiteReseller news (September 11, 2026): AON3D signed Dynamism, "one of North America's largest additive manufacturing distributors", founded 1997 in Chicago, to sell the Hylo; launched at IMTS 2026 in Chicago. Hylo: 650 x 450 x 450 mm build volume, 250 °C heated chamber, dual 500 °C extruders, open materials including PEEK, PEKK and ULTEM. The footer links "Become a Reseller".Source
• HiringDirector of Marketing (Montreal, hybrid, posted October 16, 2026), reporting to the VP of Sales & Marketing: "shape our market positioning, build brand awareness, and drive demand, with a strong focus on product marketing and content marketing"; "Create and maintain technical content such as white papers, case studies, landing pages, presentations, and social media"; "drive inbound leads through content, email, AdWords and retargeting, social media, and trade shows"; "Plan and execute product launches"; "Define marketing performance metrics, measure and report on results and contribution to pipeline and revenue"; tools named are HubSpot, Google Analytics, Figma, Adobe Creative Suite and WordPress; travel about one week every two months to trade shows in Canada, the US and Europe.Source
• Competitor researchRivals' own homepages: Roboze, "the foundational advanced manufacturing layer for strategic industries" (aerospace, defense, energy); INTAMSYS, "PEEK 3D printers and filaments"; 3DXTech sells filaments online ("Shop Carbon Fiber, ESD-Safe, Flame Retardant, PEEK, PEKK, PEI Ultem"). Stratasys sells closed-material ULTEM printers.See the research Source
• Your websiteNewest case study (October 6, 2026): Bendix "Reduced a $15,000-$20,000 fixture to $500-$600, while achieving .005″ planarity and avoiding replacement lead times of up to 16 weeks" with Hylo production tooling.Source

Run small search campaigns on "PEEK 3D printer", "ULTEM 3D printing" and similar terms, each landing on the matching guide with a buyer's guide offer, and retarget readers with case studies and a sample offer.

Paid search on narrow, technical terms is cheap and high intent.

• Clicks from students

  Exclude education terms.

• HiringDirector of Marketing (Montreal, hybrid, posted October 16, 2026), reporting to the VP of Sales & Marketing: "shape our market positioning, build brand awareness, and drive demand, with a strong focus on product marketing and content marketing"; "Create and maintain technical content such as white papers, case studies, landing pages, presentations, and social media"; "drive inbound leads through content, email, AdWords and retargeting, social media, and trade shows"; "Plan and execute product launches"; "Define marketing performance metrics, measure and report on results and contribution to pipeline and revenue"; tools named are HubSpot, Google Analytics, Figma, Adobe Creative Suite and WordPress; travel about one week every two months to trade shows in Canada, the US and Europe.Source
• Your websiteXML sitemap (October 23, 2026): 6 case studies against "300+ clients"; 30 material pages in English and French but none for PPS, although a PPS printing guide and a PPS properties article were published October 6, 2026; the press-release section stops in June 2020; the French site covers materials, printers and contact but not the material-science or application guides; tools include a Material Selection Wizard, a filament cost calculator, an open-material savings calculator, total cost of ownership and ROI pages.Source
• Your websiteLead magnet: a "PhD-reviewed" 20+ page "High Temp 3D Printer Buyers Guide [2026]" on a HubSpot landing page, promoted on every article with "Over 77% of printers marketed for high performance polymers can't reliably print PEEK or ULTEM".Source

Ask customer success to nominate two customers a month, run a 30-minute interview with a standard template (problem, solution, dollars and weeks saved), and publish with approval. Cover tooling, aerospace, energy and research.

Engineering buyers trust peer results in their industry more than any claim.

• Customers decline

  Offer anonymous versions.

• Your websiteXML sitemap (October 23, 2026): 6 case studies against "300+ clients"; 30 material pages in English and French but none for PPS, although a PPS printing guide and a PPS properties article were published October 6, 2026; the press-release section stops in June 2020; the French site covers materials, printers and contact but not the material-science or application guides; tools include a Material Selection Wizard, a filament cost calculator, an open-material savings calculator, total cost of ownership and ROI pages.Source
• HiringDirector, Customer Success (Montreal, posted June 8, 2026, still open): owns "onboarding, adoption, training, support-plan value realization, and renewals"; "Coordinate customer training programs, including on-site sessions, retraining after operator turnover, and training bundled as part of renewal motions"; "Lead renewals for Success Plans, software support, and other aftermarket offerings"; "Partner with Sales on handoff quality, expansion context, renewals, reference-ability". AON3D describes itself as serving "hundreds of businesses in 25+ countries".Source
• Your websiteHomepage: "AI-Optimized Additive", "300+ Clients Globally", parts "up to 85% stronger"; three customer results (Locomation saving "$50,000 - $100,000 and months per iteration", Astrobotic lunar lander parts, Opterus "saving $4000+ and 4-6 weeks per mold"); calls to action "Get a Quote", "Request Quote" and "Request Demo"; no pricing page and no newsletter signup.Source
• Your websiteNewest case study (October 6, 2026): Bendix "Reduced a $15,000-$20,000 fixture to $500-$600, while achieving .005″ planarity and avoiding replacement lead times of up to 16 weeks" with Hylo production tooling.Source

Record ten short videos (loading material, calibration, Basis settings, PEEK tips) and gate them in a customer portal. Track views and support tickets.

Self-serve training cuts support load and keeps printers in use, which drives filament reorders.

• Videos get outdated

  Review with software releases.

• HiringDirector, Customer Success (Montreal, posted June 8, 2026, still open): owns "onboarding, adoption, training, support-plan value realization, and renewals"; "Coordinate customer training programs, including on-site sessions, retraining after operator turnover, and training bundled as part of renewal motions"; "Lead renewals for Success Plans, software support, and other aftermarket offerings"; "Partner with Sales on handoff quality, expansion context, renewals, reference-ability". AON3D describes itself as serving "hundreds of businesses in 25+ countries".Source
• Your websiteHylo page: "The World's first AI-powered 3D printer"; Basis software "creates model and material specific print settings, mm by mm"; "25+ integrated sensors"; print speeds "up to 500 mm/s"; "optional duplication mode (coming 2026)"; a downloadable spec sheet; a "humidity-controlled and monitored storage bay".Source

Embed a short version of the wizard on each material page and the Readyprint page, and offer the result by email with a quote link.

A tool that answers the reader's question earns contact details naturally.

• Wrong recommendations

  Have applications engineers review rules.

• Your websiteXML sitemap (October 23, 2026): 6 case studies against "300+ clients"; 30 material pages in English and French but none for PPS, although a PPS printing guide and a PPS properties article were published October 6, 2026; the press-release section stops in June 2020; the French site covers materials, printers and contact but not the material-science or application guides; tools include a Material Selection Wizard, a filament cost calculator, an open-material savings calculator, total cost of ownership and ROI pages.Source
• Your websiteReadyprint Filaments page (checked twice on October 23, 2026): the only call to action is "Contact Sales", with no prices, pack sizes or order path, though the filaments are called "market-priced". Eight of the materials (ABS, Carbon Fiber ABS, ESD ABS, ASA, HIPS, PC, PETG and PEI 9085) open the same detail panel: the same chemical-resistance sentence, and the same "Size (mm) 105 x 105 x 54", "Cost to print $271.00", "Print time 1hr 20m" and "Savings vs. machining 52.30%". PPSU, Carbon Fiber PETG, TPU and Amorphous PEKK show no figures. The page is not listed in the site's XML sitemap, and /readyprint redirects to it.Source

For each show, email target accounts three weeks before with a meeting link and a sample part offer, bring printed parts from case studies, and follow up within 48 hours.

Booked meetings make a booth pay; walk-ups rarely do.

• Low response

  Offer a sample instead of a meeting.

• HiringDirector of Marketing (Montreal, hybrid, posted October 16, 2026), reporting to the VP of Sales & Marketing: "shape our market positioning, build brand awareness, and drive demand, with a strong focus on product marketing and content marketing"; "Create and maintain technical content such as white papers, case studies, landing pages, presentations, and social media"; "drive inbound leads through content, email, AdWords and retargeting, social media, and trade shows"; "Plan and execute product launches"; "Define marketing performance metrics, measure and report on results and contribution to pipeline and revenue"; tools named are HubSpot, Google Analytics, Figma, Adobe Creative Suite and WordPress; travel about one week every two months to trade shows in Canada, the US and Europe.Source
• Your websiteReseller news (September 11, 2026): AON3D signed Dynamism, "one of North America's largest additive manufacturing distributors", founded 1997 in Chicago, to sell the Hylo; launched at IMTS 2026 in Chicago. Hylo: 650 x 450 x 450 mm build volume, 250 °C heated chamber, dual 500 °C extruders, open materials including PEEK, PEKK and ULTEM. The footer links "Become a Reseller".Source
• Your websiteNewest case study (October 6, 2026): Bendix "Reduced a $15,000-$20,000 fixture to $500-$600, while achieving .005″ planarity and avoiding replacement lead times of up to 16 weeks" with Hylo production tooling.Source

Translate the five most-read guides and the Readyprint page into French, with hreflang tags, and promote them to Quebec and French manufacturers.

Few rivals publish technical guides in French, so the pages can rank quickly.

• Poor translation

  Have a French-speaking engineer review.

• Your websiteXML sitemap (October 23, 2026): 6 case studies against "300+ clients"; 30 material pages in English and French but none for PPS, although a PPS printing guide and a PPS properties article were published October 6, 2026; the press-release section stops in June 2020; the French site covers materials, printers and contact but not the material-science or application guides; tools include a Material Selection Wizard, a filament cost calculator, an open-material savings calculator, total cost of ownership and ROI pages.Source
• HiringDirector of Marketing (Montreal, hybrid, posted October 16, 2026), reporting to the VP of Sales & Marketing: "shape our market positioning, build brand awareness, and drive demand, with a strong focus on product marketing and content marketing"; "Create and maintain technical content such as white papers, case studies, landing pages, presentations, and social media"; "drive inbound leads through content, email, AdWords and retargeting, social media, and trade shows"; "Plan and execute product launches"; "Define marketing performance metrics, measure and report on results and contribution to pipeline and revenue"; tools named are HubSpot, Google Analytics, Figma, Adobe Creative Suite and WordPress; travel about one week every two months to trade shows in Canada, the US and Europe.Source

Build a pack with test data, process logs from Basis, case studies and a sample part, and offer it to aerospace suppliers through LinkedIn and resellers.

Qualification is the main barrier for these buyers, so removing it shortens the cycle.

• Long cycles

  Track early signals.

• Your websiteFinancing page: "Get the AON M2+ for $1,215.00 / month"; no Hylo financing is shown. The free-sample page ships a sample part "printed on an AON M2+ printer" in PEEK, PEKK, CF PEKK, ULTEM 9085, CF Nylon or PC; it says ULTEM 9085 "meets many FAA or EASA regulations including UL94 V-0 flammability rating and FAR 25.853 (FST) requirements".Source
• Your websiteHylo page: "The World's first AI-powered 3D printer"; Basis software "creates model and material specific print settings, mm by mm"; "25+ integrated sensors"; print speeds "up to 500 mm/s"; "optional duplication mode (coming 2026)"; a downloadable spec sheet; a "humidity-controlled and monitored storage bay".Source
• Your websiteHomepage: "AI-Optimized Additive", "300+ Clients Globally", parts "up to 85% stronger"; three customer results (Locomation saving "$50,000 - $100,000 and months per iteration", Astrobotic lunar lander parts, Opterus "saving $4000+ and 4-6 weeks per mold"); calls to action "Get a Quote", "Request Quote" and "Request Demo"; no pricing page and no newsletter signup.Source

Merge press and press releases into one dated newsroom, add the January 2026 funding round and the Dynamism deal, and link it from the homepage.

Visible momentum reassures buyers of capital equipment.

• Broken links

  Redirect old pages.

• Your websiteXML sitemap (October 23, 2026): 6 case studies against "300+ clients"; 30 material pages in English and French but none for PPS, although a PPS printing guide and a PPS properties article were published October 6, 2026; the press-release section stops in June 2020; the French site covers materials, printers and contact but not the material-science or application guides; tools include a Material Selection Wizard, a filament cost calculator, an open-material savings calculator, total cost of ownership and ROI pages.Source
• Your websiteReadyprint press release (dated January 31, 2023, last modified September 2026): Readyprint filaments get "additional factory drying" and "pre-configured process parameters", made with Kimya, which "develops materials with the world's major chemical companies including Arkema, Solvay and Sabic"; drying is "sometimes a six-hour process that is left to customers"; "To order or learn more about Readyprint Filaments visit aon3d.com/readyprint or reach out to [email protected]".Source
• News coverageIn January 2026 AON3D closed a new round led by Cycle Capital with Desjardins Capital, to expand manufacturing capacity and speed up the commercial rollout of the Hylo.Source
• Your websiteReseller news (September 11, 2026): AON3D signed Dynamism, "one of North America's largest additive manufacturing distributors", founded 1997 in Chicago, to sell the Hylo; launched at IMTS 2026 in Chicago. Hylo: 650 x 450 x 450 mm build volume, 250 °C heated chamber, dual 500 °C extruders, open materials including PEEK, PEKK and ULTEM. The footer links "Become a Reseller".Source

Build a logged-in portal where customers see their printers, reorder filament, renew Success Plans and book training. Later, let Basis suggest reorders from material usage.

Making reorders easy raises consumables revenue and frees sales for new machines.

• Low adoption

  Keep email ordering too.

• Your websiteReadyprint Filaments page (checked twice on October 23, 2026): the only call to action is "Contact Sales", with no prices, pack sizes or order path, though the filaments are called "market-priced". Eight of the materials (ABS, Carbon Fiber ABS, ESD ABS, ASA, HIPS, PC, PETG and PEI 9085) open the same detail panel: the same chemical-resistance sentence, and the same "Size (mm) 105 x 105 x 54", "Cost to print $271.00", "Print time 1hr 20m" and "Savings vs. machining 52.30%". PPSU, Carbon Fiber PETG, TPU and Amorphous PEKK show no figures. The page is not listed in the site's XML sitemap, and /readyprint redirects to it.Source
• Your websiteHylo page: "The World's first AI-powered 3D printer"; Basis software "creates model and material specific print settings, mm by mm"; "25+ integrated sensors"; print speeds "up to 500 mm/s"; "optional duplication mode (coming 2026)"; a downloadable spec sheet; a "humidity-controlled and monitored storage bay".Source
• HiringDirector, Customer Success (Montreal, posted June 8, 2026, still open): owns "onboarding, adoption, training, support-plan value realization, and renewals"; "Coordinate customer training programs, including on-site sessions, retraining after operator turnover, and training bundled as part of renewal motions"; "Lead renewals for Success Plans, software support, and other aftermarket offerings"; "Partner with Sales on handoff quality, expansion context, renewals, reference-ability". AON3D describes itself as serving "hundreds of businesses in 25+ countries".Source

Publish a yearly report with a clear test method for PEEK and ULTEM parts (strength, warping, repeatability) and AON3D's own results, inviting others to use the method.

An open method earns citations and positions AON3D as the reference for reliability.

• Accusations of bias

  Publish the method openly.

• Your websiteLead magnet: a "PhD-reviewed" 20+ page "High Temp 3D Printer Buyers Guide [2026]" on a HubSpot landing page, promoted on every article with "Over 77% of printers marketed for high performance polymers can't reliably print PEEK or ULTEM".Source
• Your websiteHylo page: "The World's first AI-powered 3D printer"; Basis software "creates model and material specific print settings, mm by mm"; "25+ integrated sensors"; print speeds "up to 500 mm/s"; "optional duplication mode (coming 2026)"; a downloadable spec sheet; a "humidity-controlled and monitored storage bay".Source
• HiringJunior Material Scientist (Montreal, posted August 11, 2026): a third open role, in materials development, alongside marketing and customer success.Source

Pick two regions with high aerospace and tooling demand, sign resellers there using the partner kit, and track their pipeline.

Resellers scale reach faster than direct hires.

• Weak partners

  Set targets in the contract.

• News coverageIn January 2026 AON3D closed a new round led by Cycle Capital with Desjardins Capital, to expand manufacturing capacity and speed up the commercial rollout of the Hylo.Source
• Your websiteReseller news (September 11, 2026): AON3D signed Dynamism, "one of North America's largest additive manufacturing distributors", founded 1997 in Chicago, to sell the Hylo; launched at IMTS 2026 in Chicago. Hylo: 650 x 450 x 450 mm build volume, 250 °C heated chamber, dual 500 °C extruders, open materials including PEEK, PEKK and ULTEM. The footer links "Become a Reseller".Source
• HiringDirector, Customer Success (Montreal, posted June 8, 2026, still open): owns "onboarding, adoption, training, support-plan value realization, and renewals"; "Coordinate customer training programs, including on-site sessions, retraining after operator turnover, and training bundled as part of renewal motions"; "Lead renewals for Success Plans, software support, and other aftermarket offerings"; "Partner with Sales on handoff quality, expansion context, renewals, reference-ability". AON3D describes itself as serving "hundreds of businesses in 25+ countries".Source

Build a calculator where engineers enter a part's size and current cost and lead time, and see an estimated printed cost and time in PEEK or ULTEM, with a quote link.

A personal estimate is a strong reason to talk to sales.

• Over-promising

  Show ranges.

• Your websiteNewest case study (October 6, 2026): Bendix "Reduced a $15,000-$20,000 fixture to $500-$600, while achieving .005″ planarity and avoiding replacement lead times of up to 16 weeks" with Hylo production tooling.Source
• Your websiteXML sitemap (October 23, 2026): 6 case studies against "300+ clients"; 30 material pages in English and French but none for PPS, although a PPS printing guide and a PPS properties article were published October 6, 2026; the press-release section stops in June 2020; the French site covers materials, printers and contact but not the material-science or application guides; tools include a Material Selection Wizard, a filament cost calculator, an open-material savings calculator, total cost of ownership and ROI pages.Source

Offer filament credit to customers who refer a buyer who requests a quote or buys a printer.

Engineers trust other engineers, and the reward fits their daily work.

• Few referrals

  Ask at training and renewal.

• HiringDirector, Customer Success (Montreal, posted June 8, 2026, still open): owns "onboarding, adoption, training, support-plan value realization, and renewals"; "Coordinate customer training programs, including on-site sessions, retraining after operator turnover, and training bundled as part of renewal motions"; "Lead renewals for Success Plans, software support, and other aftermarket offerings"; "Partner with Sales on handoff quality, expansion context, renewals, reference-ability". AON3D describes itself as serving "hundreds of businesses in 25+ countries".Source
• Your websiteReadyprint Filaments page (checked twice on October 23, 2026): the only call to action is "Contact Sales", with no prices, pack sizes or order path, though the filaments are called "market-priced". Eight of the materials (ABS, Carbon Fiber ABS, ESD ABS, ASA, HIPS, PC, PETG and PEI 9085) open the same detail panel: the same chemical-resistance sentence, and the same "Size (mm) 105 x 105 x 54", "Cost to print $271.00", "Print time 1hr 20m" and "Savings vs. machining 52.30%". PPSU, Carbon Fiber PETG, TPU and Amorphous PEKK show no figures. The page is not listed in the site's XML sitemap, and /readyprint redirects to it.Source