Apify growth playbook

Profile the Actor page template on a mid-range phone: README rendering, tabs, the pricing widget, and the ad and analytics tags (on the Store page the Google Ads tag is the largest single script cost). Defer marketing tags until after the page is interactive, split and lazy-load README and tab code, and add real-user INP reporting by page template. Ship the fix behind an A/B test on Google Maps Scraper, measuring "Try for free" clicks and sign-ups, then roll it to all Actor pages.

Every paid or organic click on an Actor name lands on this template, so one fix lifts conversion for the whole catalogue and lowers the cost per sign-up the new lead will be measured on. Slow taps on "Try for free" are lost sign-ups that attribution cannot see.

[ ] Trace on a mid-range phone
[ ] Real-user INP by template
[ ] Ad and analytics libraries load after interaction-ready
[ ] Conversion events still fire immediately
[ ] README and tabs lazy-loaded
[ ] A/B test on Google Maps Scraper
[ ] Roll out to all Actor pages
[ ] Cost per sign-up compared

• Deferring tags breaks attribution

  Keep conversion events immediate; defer only library loading, and compare tag counts before and after.

• Template changes hit SEO

  Keep content server-rendered and check Search Console for each rollout.

• Google PageSpeedGoogle Maps Scraper page (apify.com/compass/crawler-google-places), October 22, 2026: real Chrome visitors' Interaction to Next Paint is 620 ms at the 75th percentile, rated slow (good is under 200 ms), while LCP (2.3 s) and CLS pass. Mobile lab test: performance 33, Total Blocking Time 1,850 ms, 5.3 MB page. The pricing page, by contrast, passes for real visitors (INP 189 ms, LCP 1.1 s).Source
• HiringPerformance Marketing Lead (Prague, posted September 3, 2026): "scale Apify's paid acquisition and own the channels, budget, and team"; run "the testing program across the whole funnel, from creative and copy to landing pages and audience segmentation, including new channels as they appear (ChatGPT ads, for example)"; own "the attribution model together with the Data team" toward "a unified multi-touch attribution model"; budgets "$1M+" judged on "LTV/CAC, payback periods, and ROAS".Source
• HiringFullstack Engineer, Store (posted September 3, 2026): the Discovery team "owns how people and AI agents find the right tool on Apify Store: search, recommendations, and the way Actors are categorized and presented"; "when discovery works, activation, onboarding, and retention follow"; builds "the scoring, ranking, and quality pipelines".Source
• Google PageSpeedHomepage: mobile lab performance 34 (desktop 61), lab LCP 14.6 s on the H1, 5.0 MB with 4.2 MB of JavaScript (1.3 MB unused). Real visitors to the whole site fail Core Web Vitals on INP (371 ms at the 75th percentile; LCP 1.9 s passes). The Store page's field INP is 360 ms, and in its lab run the single largest script cost is the Google Ads tag (471 ms of scripting).Source
• Your websiteGoogle Maps Scraper Actor page: "Total users 662K", "Monthly active users 45K", rating 4.7 from 1,818 reviews, "Pricing from $1.50 / 1,000 scraped places", maintained by Apify. It is the second "Popular Actor" on the homepage, next to TikTok Scraper (352K users) and Instagram Scraper (443K).Source

Rewrite the homepage title and description around the largest-marketplace claim with the live count (rounded, updated automatically), redirect /api-old to /api, and audit the top 50 pages for old counts.

The snippet is the first brand impression for most visitors, and branded search is the metric the Head of Brand will track.

• Numbers drift again

  Pull counts from one source.

• Your websiteHomepage (October 22, 2026): H1 "95,030 tools for your AI" and the menu says "Browse 95,033 Actors", but the title and meta description that search results show say "Thousands of tools to automate your business". The menu says "$1.7M paid out last month" to creators. /api-old, still indexed and in the sitemap, says "we have over 5,000 different APIs".Source
• HiringHead of Brand (Prague, still open since December 2025): positioning "is already set (Apify is the largest marketplace of tools for AI)"; "Own the voice, messaging, and visual guidelines, and keep the whole company (and its AI-assisted output) on-brand through enablement and periodic audits"; "Brand creates the demand that Performance captures"; measure "branded search, direct traffic, organic search volume"; US-market experience is "a strong advantage"; also owns employer branding.Source
• SitemapThe sitemap lists 401,001 URLs across 16 Actor files: each Actor page has indexable, self-canonical variants (/api, /api/cli, /api/python, /api/mcp and more). The pages sitemap (1,605 URLs) has 928 /store keyword pages, 176 Actor ideas, 108 integrations, 33 use cases, 28 /alternatives pages, 17 /mcp server pages and only two /lp landing pages, both for professional services. The blog is on blog.apify.com.Source

Publish an internal "numbers" file (Actor count, payouts, users, integrations) updated monthly, and have the site, job posts, decks and AI writing prompts read from it.

Consistent numbers make claims believable and stop AI-assisted content from repeating old figures.

• Extra process

  Keep it to ten numbers.

• Your websiteHomepage (October 22, 2026): H1 "95,030 tools for your AI" and the menu says "Browse 95,033 Actors", but the title and meta description that search results show say "Thousands of tools to automate your business". The menu says "$1.7M paid out last month" to creators. /api-old, still indexed and in the sitemap, says "we have over 5,000 different APIs".Source
• HiringFullstack Engineer, Integrations (posted October 21, 2026): integrations reach "people who never open Apify Console" in Slack, HubSpot, Snowflake, n8n, Zapier and Make, or through AI agents and app builders "from Claude to Replit and Lovable". Senior Backend Engineer, Publisher ecosystem: creators are "collectively earning >$1.2M/month"; the Publishers team owns monetization, analytics, the review system and "systems for maintaining Actor quality".Source
• HiringHead of Brand (Prague, still open since December 2025): positioning "is already set (Apify is the largest marketplace of tools for AI)"; "Own the voice, messaging, and visual guidelines, and keep the whole company (and its AI-assisted output) on-brand through enablement and periodic audits"; "Brand creates the demand that Performance captures"; measure "branded search, direct traffic, organic search volume"; US-market experience is "a strong advantage"; also owns employer branding.Source

Create lean landing pages for the top 10 Actors by revenue: one outcome, a sample dataset, price per 1,000 results, proof (users, rating) and one "Try for free" button. Test them against the Actor page.

Focused pages usually convert paid clicks better and let the new lead test copy and offers quickly.

• Duplicate content

  Set landing pages to noindex.

• SitemapThe sitemap lists 401,001 URLs across 16 Actor files: each Actor page has indexable, self-canonical variants (/api, /api/cli, /api/python, /api/mcp and more). The pages sitemap (1,605 URLs) has 928 /store keyword pages, 176 Actor ideas, 108 integrations, 33 use cases, 28 /alternatives pages, 17 /mcp server pages and only two /lp landing pages, both for professional services. The blog is on blog.apify.com.Source
• HiringPerformance Marketing Lead (Prague, posted September 3, 2026): "scale Apify's paid acquisition and own the channels, budget, and team"; run "the testing program across the whole funnel, from creative and copy to landing pages and audience segmentation, including new channels as they appear (ChatGPT ads, for example)"; own "the attribution model together with the Data team" toward "a unified multi-touch attribution model"; budgets "$1M+" judged on "LTV/CAC, payback periods, and ROAS".Source
• Your websiteGoogle Maps Scraper Actor page: "Total users 662K", "Monthly active users 45K", rating 4.7 from 1,818 reviews, "Pricing from $1.50 / 1,000 scraped places", maintained by Apify. It is the second "Popular Actor" on the homepage, next to TikTok Scraper (352K users) and Instagram Scraper (443K).Source
• Your websitePricing: Free ($5 a month to spend, no credit card), Starter $19, Scale $199 and Business $999 a month plus pay as you go; compute from $0.2 to $0.13 per unit; Bronze, Silver and Gold Store discounts; "$500 worth of free usage to build your own Actors and AI agents" for six months; an Enterprise tier and managed professional services.Source

Define sources for each path (UTM, affiliate ID, integration partner ID, MCP client), store first and last touch on the account, and report LTV/CAC by source.

Spend can only scale where its return is visible.

• Over-engineering

  Start with first and last touch.

• HiringPerformance Marketing Lead (Prague, posted September 3, 2026): "scale Apify's paid acquisition and own the channels, budget, and team"; run "the testing program across the whole funnel, from creative and copy to landing pages and audience segmentation, including new channels as they appear (ChatGPT ads, for example)"; own "the attribution model together with the Data team" toward "a unified multi-touch attribution model"; budgets "$1M+" judged on "LTV/CAC, payback periods, and ROAS".Source
• HiringFullstack Engineer, Integrations (posted October 21, 2026): integrations reach "people who never open Apify Console" in Slack, HubSpot, Snowflake, n8n, Zapier and Make, or through AI agents and app builders "from Claude to Replit and Lovable". Senior Backend Engineer, Publisher ecosystem: creators are "collectively earning >$1.2M/month"; the Publishers team owns monetization, analytics, the review system and "systems for maintaining Actor quality".Source
• HiringAI Engineer (posted July 27, 2026): Apify is "becoming one of the pioneers in MCP dynamic tool discovery and agentic payments via Coinbase's x402 standard", making "natural language a first-class interface to the platform"; talks at the AI Engineer World's Fair and MCP Dev Summit, its own Prague Crawl event, and people rotating "through San Francisco". Other open roles: Team Lead, Actors (Website Content Crawler for RAG), billing, core services and platform reliability engineers.Source
• Your websiteThird-party tags loaded on apify.com include Google Tag Manager and Google Ads, TikTok, Reddit, LinkedIn Ads, Bing Ads, Quora Ads, X conversion tracking, Leadfeeder, HubSpot, Intercom, FirstPromoter (affiliates), Sentry and a CookiePro consent manager.Source

List every tag with its owner and last campaign, remove those with no active spend, and load the rest through one server-side or consent-aware setup.

Fewer tags mean faster pages and cleaner data for the attribution model.

• Losing audiences

  Keep pixels for active campaigns.

• Your websiteThird-party tags loaded on apify.com include Google Tag Manager and Google Ads, TikTok, Reddit, LinkedIn Ads, Bing Ads, Quora Ads, X conversion tracking, Leadfeeder, HubSpot, Intercom, FirstPromoter (affiliates), Sentry and a CookiePro consent manager.Source
• Google PageSpeedHomepage: mobile lab performance 34 (desktop 61), lab LCP 14.6 s on the H1, 5.0 MB with 4.2 MB of JavaScript (1.3 MB unused). Real visitors to the whole site fail Core Web Vitals on INP (371 ms at the 75th percentile; LCP 1.9 s passes). The Store page's field INP is 360 ms, and in its lab run the single largest script cost is the Google Ads tag (471 ms of scripting).Source
• HiringPerformance Marketing Lead (Prague, posted September 3, 2026): "scale Apify's paid acquisition and own the channels, budget, and team"; run "the testing program across the whole funnel, from creative and copy to landing pages and audience segmentation, including new channels as they appear (ChatGPT ads, for example)"; own "the attribution model together with the Data team" toward "a unified multi-touch attribution model"; budgets "$1M+" judged on "LTV/CAC, payback periods, and ROAS".Source

For the top 50 queries, show a short comparison of the leading Actors (price per 1,000 results, rating, maintenance, data fields) and label "best for" use cases. Feed the same data to agents through MCP.

Less choice overload means faster activation and better retention.

• Creators feel ranked unfairly

  Publish the criteria.

• Apify Store APIPublic Store search (api.apify.com/v2/store), October 22, 2026: "google maps scraper" returns 3,039 Actors and "linkedin profile scraper" 3,603; "10times" returns 17, several of them near-identical event scrapers from different creators with a few dozen users each.Source
• HiringFullstack Engineer, Store (posted September 3, 2026): the Discovery team "owns how people and AI agents find the right tool on Apify Store: search, recommendations, and the way Actors are categorized and presented"; "when discovery works, activation, onboarding, and retention follow"; builds "the scoring, ranking, and quality pipelines".Source
• Your websiteGoogle Maps Scraper Actor page: "Total users 662K", "Monthly active users 45K", rating 4.7 from 1,818 reviews, "Pricing from $1.50 / 1,000 scraped places", maintained by Apify. It is the second "Popular Actor" on the homepage, next to TikTok Scraper (352K users) and Instagram Scraper (443K).Source

Detect near-duplicates by target site and output schema, show the best-maintained one first, and nudge low-use clones toward improvement or retirement.

A cleaner catalogue builds trust and lifts conversion for the Actors that work.

• Creator backlash

  Transparent rules and appeals.

• Apify Store APIPublic Store search (api.apify.com/v2/store), October 22, 2026: "google maps scraper" returns 3,039 Actors and "linkedin profile scraper" 3,603; "10times" returns 17, several of them near-identical event scrapers from different creators with a few dozen users each.Source
• HiringFullstack Engineer, Integrations (posted October 21, 2026): integrations reach "people who never open Apify Console" in Slack, HubSpot, Snowflake, n8n, Zapier and Make, or through AI agents and app builders "from Claude to Replit and Lovable". Senior Backend Engineer, Publisher ecosystem: creators are "collectively earning >$1.2M/month"; the Publishers team owns monetization, analytics, the review system and "systems for maintaining Actor quality".Source
• HiringFullstack Engineer, Store (posted September 3, 2026): the Discovery team "owns how people and AI agents find the right tool on Apify Store: search, recommendations, and the way Actors are categorized and presented"; "when discovery works, activation, onboarding, and retention follow"; builds "the scoring, ranking, and quality pipelines".Source

Use Search Console to find variant and keyword pages with no impressions in 6 months, noindex or merge them, and keep the ones that rank (for example "X MCP server").

Crawl budget goes to pages that convert.

• Losing long-tail traffic

  Prune only zero-impression pages.

• SitemapThe sitemap lists 401,001 URLs across 16 Actor files: each Actor page has indexable, self-canonical variants (/api, /api/cli, /api/python, /api/mcp and more). The pages sitemap (1,605 URLs) has 928 /store keyword pages, 176 Actor ideas, 108 integrations, 33 use cases, 28 /alternatives pages, 17 /mcp server pages and only two /lp landing pages, both for professional services. The blog is on blog.apify.com.Source
• Your websiteHomepage (October 22, 2026): H1 "95,030 tools for your AI" and the menu says "Browse 95,033 Actors", but the title and meta description that search results show say "Thousands of tools to automate your business". The menu says "$1.7M paid out last month" to creators. /api-old, still indexed and in the sitemap, says "we have over 5,000 different APIs".Source

Report agent-originated runs and sign-ups by MCP client, publish setup guides for the top clients, and get listed in each client's tool directory.

Agents are a new acquisition channel that can compound without ad spend.

• Hard to attribute

  Client name on first run.

• HiringAI Engineer (posted July 27, 2026): Apify is "becoming one of the pioneers in MCP dynamic tool discovery and agentic payments via Coinbase's x402 standard", making "natural language a first-class interface to the platform"; talks at the AI Engineer World's Fair and MCP Dev Summit, its own Prague Crawl event, and people rotating "through San Francisco". Other open roles: Team Lead, Actors (Website Content Crawler for RAG), billing, core services and platform reliability engineers.Source
• Developer ecosystemCrawlee has 26,222 GitHub stars; Apify npm packages see about 1.27 million weekly downloads; Docker images have 25.8 million pulls; the Python SDK (apify 4.1.0) was released October 8, 2026; the Discord community has more than 15,000 members; the site publishes llms.txt, agents.md and an AI catalog for agents.Source
• Competitor researchRivals' own homepages: Bright Data, "Web Data Infrastructure for Humans & Agents"; Firecrawl, "Web Data API for AI Agents"; Zyte, "Web Data Collection: APIs and Managed Data Delivery". All three now pitch AI agents as the buyer, the same story as Apify's "tools for AI".See the research Source

Run a US presence plan: a San Francisco meetup series modelled on Prague Crawl, podcast appearances and digital PR around the agentic economy.

Brand creates the demand that performance captures; US branded search is the metric.

• Thin US team

  Use rotating staff.

• HiringHead of Brand (Prague, still open since December 2025): positioning "is already set (Apify is the largest marketplace of tools for AI)"; "Own the voice, messaging, and visual guidelines, and keep the whole company (and its AI-assisted output) on-brand through enablement and periodic audits"; "Brand creates the demand that Performance captures"; measure "branded search, direct traffic, organic search volume"; US-market experience is "a strong advantage"; also owns employer branding.Source
• HiringAI Engineer (posted July 27, 2026): Apify is "becoming one of the pioneers in MCP dynamic tool discovery and agentic payments via Coinbase's x402 standard", making "natural language a first-class interface to the platform"; talks at the AI Engineer World's Fair and MCP Dev Summit, its own Prague Crawl event, and people rotating "through San Francisco". Other open roles: Team Lead, Actors (Website Content Crawler for RAG), billing, core services and platform reliability engineers.Source
• Competitor researchRivals' own homepages: Bright Data, "Web Data Infrastructure for Humans & Agents"; Firecrawl, "Web Data API for AI Agents"; Zyte, "Web Data Collection: APIs and Managed Data Delivery". All three now pitch AI agents as the buyer, the same story as Apify's "tools for AI".See the research Source

For each integration, prepare templates, a partner blog post, a marketplace listing and a joint webinar; track installs and runs.

Partners bring audiences that ads cannot reach cheaply.

• Partners slow to approve

  Prepare content early.

• HiringFullstack Engineer, Integrations (posted October 21, 2026): integrations reach "people who never open Apify Console" in Slack, HubSpot, Snowflake, n8n, Zapier and Make, or through AI agents and app builders "from Claude to Replit and Lovable". Senior Backend Engineer, Publisher ecosystem: creators are "collectively earning >$1.2M/month"; the Publishers team owns monetization, analytics, the review system and "systems for maintaining Actor quality".Source
• Your websiteCustomer proof on the homepage and success stories: logos including T-Mobile, Decathlon, Accenture, the European Commission, Microsoft and Square; review badges from G2, Capterra and TrustRadius; a SOC 2 trust center; integrations with n8n, Make, Zapier, Dify and Lovable.Source
• HiringPerformance Marketing Lead (Prague, posted September 3, 2026): "scale Apify's paid acquisition and own the channels, budget, and team"; run "the testing program across the whole funnel, from creative and copy to landing pages and audience segmentation, including new channels as they appear (ChatGPT ads, for example)"; own "the attribution model together with the Data team" toward "a unified multi-touch attribution model"; budgets "$1M+" judged on "LTV/CAC, payback periods, and ROAS".Source

Give creators a kit: SEO README guidance, demo video templates, a referral link with payouts, and analytics on where users come from.

More active promotion by creators grows the marketplace without Apify spend.

• Spammy promotion

  Rules and review.

• HiringFullstack Engineer, Integrations (posted October 21, 2026): integrations reach "people who never open Apify Console" in Slack, HubSpot, Snowflake, n8n, Zapier and Make, or through AI agents and app builders "from Claude to Replit and Lovable". Senior Backend Engineer, Publisher ecosystem: creators are "collectively earning >$1.2M/month"; the Publishers team owns monetization, analytics, the review system and "systems for maintaining Actor quality".Source
• Your websiteHomepage (October 22, 2026): H1 "95,030 tools for your AI" and the menu says "Browse 95,033 Actors", but the title and meta description that search results show say "Thousands of tools to automate your business". The menu says "$1.7M paid out last month" to creators. /api-old, still indexed and in the sitemap, says "we have over 5,000 different APIs".Source
• Apify Store APIPublic Store search (api.apify.com/v2/store), October 22, 2026: "google maps scraper" returns 3,039 Actors and "linkedin profile scraper" 3,603; "10times" returns 17, several of them near-identical event scrapers from different creators with a few dozen users each.Source

Update each page with agent features (MCP, pay per event, x402), pricing examples and migration help; date and review quarterly.

Comparison searches are high intent and shape AI assistant answers.

• Outdated claims

  Date every page.

• SitemapThe sitemap lists 401,001 URLs across 16 Actor files: each Actor page has indexable, self-canonical variants (/api, /api/cli, /api/python, /api/mcp and more). The pages sitemap (1,605 URLs) has 928 /store keyword pages, 176 Actor ideas, 108 integrations, 33 use cases, 28 /alternatives pages, 17 /mcp server pages and only two /lp landing pages, both for professional services. The blog is on blog.apify.com.Source
• Competitor researchRivals' own homepages: Bright Data, "Web Data Infrastructure for Humans & Agents"; Firecrawl, "Web Data API for AI Agents"; Zyte, "Web Data Collection: APIs and Managed Data Delivery". All three now pitch AI agents as the buyer, the same story as Apify's "tools for AI".See the research Source
• HiringAI Engineer (posted July 27, 2026): Apify is "becoming one of the pioneers in MCP dynamic tool discovery and agentic payments via Coinbase's x402 standard", making "natural language a first-class interface to the platform"; talks at the AI Engineer World's Fair and MCP Dev Summit, its own Prague Crawl event, and people rotating "through San Francisco". Other open roles: Team Lead, Actors (Website Content Crawler for RAG), billing, core services and platform reliability engineers.Source

Offer three starter tasks on sign-up (based on the Actor that brought them), show credit used per run, and email a result summary.

A first useful dataset is the moment that predicts upgrades.

• Credit abuse

  Limits per account.

• Your websitePricing: Free ($5 a month to spend, no credit card), Starter $19, Scale $199 and Business $999 a month plus pay as you go; compute from $0.2 to $0.13 per unit; Bronze, Silver and Gold Store discounts; "$500 worth of free usage to build your own Actors and AI agents" for six months; an Enterprise tier and managed professional services.Source
• HiringFullstack Engineer, Store (posted September 3, 2026): the Discovery team "owns how people and AI agents find the right tool on Apify Store: search, recommendations, and the way Actors are categorized and presented"; "when discovery works, activation, onboarding, and retention follow"; builds "the scoring, ranking, and quality pipelines".Source
• Your websiteGoogle Maps Scraper Actor page: "Total users 662K", "Monthly active users 45K", rating 4.7 from 1,818 reviews, "Pricing from $1.50 / 1,000 scraped places", maintained by Apify. It is the second "Popular Actor" on the homepage, next to TikTok Scraper (352K users) and Instagram Scraper (443K).Source

Add a one-command deploy to Apify in Crawlee docs and templates, with free credits for Crawlee projects, and track conversions.

Open-source users are already qualified developers.

• Community sees it as pushy

  Keep Crawlee fully open.

• Developer ecosystemCrawlee has 26,222 GitHub stars; Apify npm packages see about 1.27 million weekly downloads; Docker images have 25.8 million pulls; the Python SDK (apify 4.1.0) was released October 8, 2026; the Discord community has more than 15,000 members; the site publishes llms.txt, agents.md and an AI catalog for agents.Source
• Your websitePricing: Free ($5 a month to spend, no credit card), Starter $19, Scale $199 and Business $999 a month plus pay as you go; compute from $0.2 to $0.13 per unit; Bronze, Silver and Gold Store discounts; "$500 worth of free usage to build your own Actors and AI agents" for six months; an Enterprise tier and managed professional services.Source

Publish a quality score for every Actor (success rate, freshness, response time) through MCP and the API, and enable pay-per-call for top Actors.

Being the most trusted source for agents could define the category.

• Gaming the score

  Use observed run data.

• HiringAI Engineer (posted July 27, 2026): Apify is "becoming one of the pioneers in MCP dynamic tool discovery and agentic payments via Coinbase's x402 standard", making "natural language a first-class interface to the platform"; talks at the AI Engineer World's Fair and MCP Dev Summit, its own Prague Crawl event, and people rotating "through San Francisco". Other open roles: Team Lead, Actors (Website Content Crawler for RAG), billing, core services and platform reliability engineers.Source
• Apify Store APIPublic Store search (api.apify.com/v2/store), October 22, 2026: "google maps scraper" returns 3,039 Actors and "linkedin profile scraper" 3,603; "10times" returns 17, several of them near-identical event scrapers from different creators with a few dozen users each.Source
• HiringFullstack Engineer, Store (posted September 3, 2026): the Discovery team "owns how people and AI agents find the right tool on Apify Store: search, recommendations, and the way Actors are categorized and presented"; "when discovery works, activation, onboarding, and retention follow"; builds "the scoring, ranking, and quality pipelines".Source

Publish a yearly report (most-scraped sources, AI use cases, agent growth, blocking trends), with privacy safeguards, launched with PR.

Original data earns links, press and category leadership.

• Customer data concerns

  Aggregate only.

• Developer ecosystemCrawlee has 26,222 GitHub stars; Apify npm packages see about 1.27 million weekly downloads; Docker images have 25.8 million pulls; the Python SDK (apify 4.1.0) was released October 8, 2026; the Discord community has more than 15,000 members; the site publishes llms.txt, agents.md and an AI catalog for agents.Source
• HiringAI Engineer (posted July 27, 2026): Apify is "becoming one of the pioneers in MCP dynamic tool discovery and agentic payments via Coinbase's x402 standard", making "natural language a first-class interface to the platform"; talks at the AI Engineer World's Fair and MCP Dev Summit, its own Prague Crawl event, and people rotating "through San Francisco". Other open roles: Team Lead, Actors (Website Content Crawler for RAG), billing, core services and platform reliability engineers.Source
• HiringHead of Brand (Prague, still open since December 2025): positioning "is already set (Apify is the largest marketplace of tools for AI)"; "Own the voice, messaging, and visual guidelines, and keep the whole company (and its AI-assisted output) on-brand through enablement and periodic audits"; "Brand creates the demand that Performance captures"; measure "branded search, direct traffic, organic search volume"; US-market experience is "a strong advantage"; also owns employer branding.Source

Score accounts on usage, company domain and Actors used; route high scores to sales with context.

Sales time goes to accounts already getting value.

• Users dislike sales contact

  Offer help, not a pitch.

• Your websiteCustomer proof on the homepage and success stories: logos including T-Mobile, Decathlon, Accenture, the European Commission, Microsoft and Square; review badges from G2, Capterra and TrustRadius; a SOC 2 trust center; integrations with n8n, Make, Zapier, Dify and Lovable.Source
• Your websitePricing: Free ($5 a month to spend, no credit card), Starter $19, Scale $199 and Business $999 a month plus pay as you go; compute from $0.2 to $0.13 per unit; Bronze, Silver and Gold Store discounts; "$500 worth of free usage to build your own Actors and AI agents" for six months; an Enterprise tier and managed professional services.Source
• HiringPerformance Marketing Lead (Prague, posted September 3, 2026): "scale Apify's paid acquisition and own the channels, budget, and team"; run "the testing program across the whole funnel, from creative and copy to landing pages and audience segmentation, including new channels as they appear (ChatGPT ads, for example)"; own "the attribution model together with the Data team" toward "a unified multi-touch attribution model"; budgets "$1M+" judged on "LTV/CAC, payback periods, and ROAS".Source

Run small tests on AI-assistant ad placements for three tasks (leads from Google Maps, social data, website-to-RAG), landing on the lean Actor pages.

Early tests on a new channel can find cheap clicks before competition rises.

• Immature platform

  Small budget.

• HiringPerformance Marketing Lead (Prague, posted September 3, 2026): "scale Apify's paid acquisition and own the channels, budget, and team"; run "the testing program across the whole funnel, from creative and copy to landing pages and audience segmentation, including new channels as they appear (ChatGPT ads, for example)"; own "the attribution model together with the Data team" toward "a unified multi-touch attribution model"; budgets "$1M+" judged on "LTV/CAC, payback periods, and ROAS".Source
• Your websiteGoogle Maps Scraper Actor page: "Total users 662K", "Monthly active users 45K", rating 4.7 from 1,818 reviews, "Pricing from $1.50 / 1,000 scraped places", maintained by Apify. It is the second "Popular Actor" on the homepage, next to TikTok Scraper (352K users) and Instagram Scraper (443K).Source
• Competitor researchRivals' own homepages: Bright Data, "Web Data Infrastructure for Humans & Agents"; Firecrawl, "Web Data API for AI Agents"; Zyte, "Web Data Collection: APIs and Managed Data Delivery". All three now pitch AI agents as the buyer, the same story as Apify's "tools for AI".See the research Source

Link each job post to relevant open source, talks and team posts, and publish an engineering blog post per open role.

Strong engineering signals fill roles faster.

• Time from engineers

  Short posts.

• HiringAI Engineer (posted July 27, 2026): Apify is "becoming one of the pioneers in MCP dynamic tool discovery and agentic payments via Coinbase's x402 standard", making "natural language a first-class interface to the platform"; talks at the AI Engineer World's Fair and MCP Dev Summit, its own Prague Crawl event, and people rotating "through San Francisco". Other open roles: Team Lead, Actors (Website Content Crawler for RAG), billing, core services and platform reliability engineers.Source
• Developer ecosystemCrawlee has 26,222 GitHub stars; Apify npm packages see about 1.27 million weekly downloads; Docker images have 25.8 million pulls; the Python SDK (apify 4.1.0) was released October 8, 2026; the Discord community has more than 15,000 members; the site publishes llms.txt, agents.md and an AI catalog for agents.Source
• HiringHead of Brand (Prague, still open since December 2025): positioning "is already set (Apify is the largest marketplace of tools for AI)"; "Own the voice, messaging, and visual guidelines, and keep the whole company (and its AI-assisted output) on-brand through enablement and periodic audits"; "Brand creates the demand that Performance captures"; measure "branded search, direct traffic, organic search volume"; US-market experience is "a strong advantage"; also owns employer branding.Source

Add a "run this" Actor card to every tutorial, and show related posts on Actor pages.

Content readers convert when the next step is one click away.

• Cluttered posts

  One card per post.

• SitemapThe sitemap lists 401,001 URLs across 16 Actor files: each Actor page has indexable, self-canonical variants (/api, /api/cli, /api/python, /api/mcp and more). The pages sitemap (1,605 URLs) has 928 /store keyword pages, 176 Actor ideas, 108 integrations, 33 use cases, 28 /alternatives pages, 17 /mcp server pages and only two /lp landing pages, both for professional services. The blog is on blog.apify.com.Source
• Your websiteGoogle Maps Scraper Actor page: "Total users 662K", "Monthly active users 45K", rating 4.7 from 1,818 reviews, "Pricing from $1.50 / 1,000 scraped places", maintained by Apify. It is the second "Popular Actor" on the homepage, next to TikTok Scraper (352K users) and Instagram Scraper (443K).Source