Fastly growth playbook

Treat the homepage as the flagship demo. Set a performance budget (LCP under 2.0 s and TBT under 200 ms on mobile), audit and defer every tag that does not need to load before the hero, render the hero text without waiting for scripts or web fonts, and serve hero images through Image Optimizer. Put a live real-user widget on the page ("This page: LCP x s for real visitors this month") once it passes, and add the budget to the release checklist for the web team. Re-check the Chrome UX Report after 28 days.

A speed company whose own site passes Core Web Vitals with room to spare turns every PageSpeed check into proof; the same work usually lifts demo-form conversion, since slow first paint costs attention on mobile.

[ ] Mobile LCP under 2.0 s (Chrome UX Report, p75)
[ ] Mobile TBT under 200 ms (lab)
[ ] Hero text in server HTML, font preloaded with fallback
[ ] No tag loads before the hero unless consent or security needs it
[ ] Hero images via Image Optimizer, AVIF/WebP
[ ] Lighthouse budget check on every deploy
[ ] Monthly real-user review on the brand health dashboard

• Marketing loses tracking

  Move tags server-side or to the edge rather than deleting the data.

• Lab and field disagree

  Report the Chrome UX Report number as the headline.

• PageSpeedGoogle PageSpeed for www.fastly.com (October 2026): mobile performance score 47 (desktop 59); lab Largest Contentful Paint 5.5 s on mobile, and the LCP element is the hero text "Move fast. Stay safe."; Total Blocking Time 1,025 ms on mobile and 2,290 ms on desktop. Chrome UX Report (real Chrome users, 75th percentile): LCP 2.7 s for the origin and 3.0 s for the homepage, above Google's 2.5 s "good" line, and origin LCP got 95% slower over the year; INP 115 ms and CLS 0 pass.Source
• Your websiteHomepage (October 21, 2026): stats include "32% faster time to first byte than other CDNs", "622 Tbps global edge network capacity" and "<150 ms regional mean purge time"; the page title is "Powering the best of the internet", the hero "Move fast. Stay safe.", the menu "The Fastly AI platform", the top banner promotes AI Runtime Control, and the meta description says "Elevate your edge CDN, video delivery, security, and more." The pricing page leads with "Build fast. Scale without limits."Source
• Your websiteFastly vs. Cloudflare page: "websites migrating from Cloudflare to Fastly see their LCP scores improve by 24% and TTFB improve by 33%"; also "98% Customer Satisfaction (CSAT)" and "<10 minute enterprise support response time". Akamai is covered only in blog posts ("Fastly outpaces Akamai performance", "Top Akamai alternatives and competitors"); there is no dedicated comparison page for Akamai or AWS CloudFront.Source
• HiringBrand Marketing Manager (posted October 13, 2026, reporting to the Senior Director of Brand & Market Influence): "help shape how the world perceives Fastly"; build "governance" for "brand identity, style guides, asset libraries"; "Support brand measurement, including brand health tracking, campaign effectiveness, and message testing"; "help reduce messaging fragmentation" across Product Marketing, Field Marketing, Campaigns and Digital.Source
• HiringSenior Director, PR & Communications (posted October 20, 2026, reporting to the CMO): "dramatically increase our external share of voice", "spotlight customer stories in the news", "amplify and protect our reputation as category authorities", with regional PR managers across AMERS, EMEA and APJ, measured on share of voice, message pull-through and tier-1 placements.Source

Unpublish or noindex the page and drop it from the sitemap, then scan all sitemaps for placeholder titles, duplicate titles and empty descriptions, and add a CMS rule that blocks publishing pages with default text.

Small slips weaken a premium brand, and a publishing guardrail stops them at the source.

• Page used for internal testing

  Move it to a staging environment.

• Your websiteSitemaps (checked October 21, 2026): about 19,600 URLs, including 6,370 documentation pages, about 2,200 pages each in Italian, French, Spanish, German and Japanese, 1,401 blog posts and 164 customer stories. The Latin American Spanish site (/es-latam, in the hreflang tags) has no pages in the sitemap, and there is no Portuguese site (/pt-br returns 404). A page at /products/sample-offering-page is in the sitemap and live with the title "I am a meta title | Fastly".Source
• HiringBrand Marketing Manager (posted October 13, 2026, reporting to the Senior Director of Brand & Market Influence): "help shape how the world perceives Fastly"; build "governance" for "brand identity, style guides, asset libraries"; "Support brand measurement, including brand health tracking, campaign effectiveness, and message testing"; "help reduce messaging fragmentation" across Product Marketing, Field Marketing, Campaigns and Digital.Source

Run a quick message test (the role includes message testing) of the top three lines with developers and CISOs, choose one primary line and one supporting line, and apply them to the title, description, hero, share image and pricing page. Put the hierarchy in the brand guide.

Repetition builds recognition; competing lines dilute every impression the new campaigns buy.

• Product teams want their own lines

  Keep product names, one master line.

• Your websiteHomepage (October 21, 2026): stats include "32% faster time to first byte than other CDNs", "622 Tbps global edge network capacity" and "<150 ms regional mean purge time"; the page title is "Powering the best of the internet", the hero "Move fast. Stay safe.", the menu "The Fastly AI platform", the top banner promotes AI Runtime Control, and the meta description says "Elevate your edge CDN, video delivery, security, and more." The pricing page leads with "Build fast. Scale without limits."Source
• HiringBrand Marketing Manager (posted October 13, 2026, reporting to the Senior Director of Brand & Market Influence): "help shape how the world perceives Fastly"; build "governance" for "brand identity, style guides, asset libraries"; "Support brand measurement, including brand health tracking, campaign effectiveness, and message testing"; "help reduce messaging fragmentation" across Product Marketing, Field Marketing, Campaigns and Digital.Source
• Press releasesRecent Fastly news: a Leader in the 2026 IDC MarketScape for Worldwide WAAP Platforms (October 14, 2026); an expanded partnership with Jio Platforms (October 13); Comcast partnerships for Peacock and Xfinity streaming (September); AI Firewall and AI Runtime Control launched (September 21); Ingram Micro in Singapore (September 1); joining DIMPACT on digital sustainability (July 8); Skyfire for "Trusted Agentic Commerce" (June 10); "AI Traffic Grew 6.5x Faster Than Human Traffic This Year" (June 9); record first-quarter 2026 results (May 6); a new Chief Marketing Officer (March 31, 2026).Source

Add the /es-latam pages to the sitemap now. Then build a Portuguese starter set: home, CDN, Next-Gen WAF, pricing, two Brazilian or Latin American customer stories and a contact form routed to the Brazil team and its channel partners.

Enterprise buyers in Brazil search and read in Portuguese; a local front door supports both direct selling and partners.

• Thin local proof

  Start with Latin American stories and add Brazilian ones.

• HiringSenior Account Executive, Brazil (posted October 16, 2026): enterprise new logos ("$1B+ in Customer Revenue") in "Commerce, Hightech, Fintech, and Financial Services" in Brazil, with "a partner/channel selling motion alongside direct engagement"; Fastly also opened Area Vice President roles for Japan, Australia and New Zealand, and Asia during 2026 and is hiring Japanese-speaking threat detection analysts in Tokyo, Singapore and Australia.Source
• Your websiteSitemaps (checked October 21, 2026): about 19,600 URLs, including 6,370 documentation pages, about 2,200 pages each in Italian, French, Spanish, German and Japanese, 1,401 blog posts and 164 customer stories. The Latin American Spanish site (/es-latam, in the hreflang tags) has no pages in the sitemap, and there is no Portuguese site (/pt-br returns 404). A page at /products/sample-offering-page is in the sitemap and live with the title "I am a meta title | Fastly".Source
• Your websitePricing page: Free, Growth (usage-based) and Enterprise tiers; AI Runtime Control has "100,000 free" requests a month, then $2.50 per 10,000; Full Site Delivery has 100 GB and 1 million requests free; bandwidth is priced per region, including South America and Mexico.Source
• Your websiteFeatured Channel Partners page: five North American partners (EVOTEK, Fulcrum, GuidePoint Security, Presidio, WWT), eight in APAC and one in EMEA (Crossmedia); none in France or Latin America. The Channel Partner Program offers Services Delivery (MSP, MSSP, GSI), Reseller and Referral tracks with a "Technical certification program" and partner price list.Source

Enrich each free signup with company data and intent, route signups from target accounts to an SDR within an hour, and open with a technical offer (a migration review or a performance benchmark of their current site). Let other signups stay self-serve.

Developer signups at target accounts are buying signals; a fast, useful reply converts them before a rival does.

• Developers dislike sales calls

  Lead with a technical benchmark, by email first.

• HiringInbound Sales Development Representative (Denver, posted September 28, 2026): qualify "inbound leads generated through marketing campaigns, events, website inquiries, and partner channels" using Salesforce, Outreach, Sales Navigator, Cognism and 6sense, and "Meet and exceed pipeline generation and qualification goals".Source
• Your websitePricing page: Free, Growth (usage-based) and Enterprise tiers; AI Runtime Control has "100,000 free" requests a month, then $2.50 per 10,000; Full Site Delivery has 100 GB and 1 million requests free; bandwidth is priced per region, including South America and Mexico.Source
• Your websiteFastly vs. Cloudflare page: "websites migrating from Cloudflare to Fastly see their LCP scores improve by 24% and TTFB improve by 33%"; also "98% Customer Satisfaction (CSAT)" and "<10 minute enterprise support response time". Akamai is covered only in blog posts ("Fastly outpaces Akamai performance", "Top Akamai alternatives and competitors"); there is no dedicated comparison page for Akamai or AWS CloudFront.Source

Build fact-based pages for Akamai, CloudFront and legacy WAFs (Imperva, Akamai App & API Protector) with performance data, security features, pricing model, migration time ("20 days fully integrated") and a migration offer. Link them from the nav where the Cloudflare page sits.

Comparison pages capture late-stage searches and give sales and partners one shared source.

• Claims challenged

  Cite methods and dates.

• Your websiteFastly vs. Cloudflare page: "websites migrating from Cloudflare to Fastly see their LCP scores improve by 24% and TTFB improve by 33%"; also "98% Customer Satisfaction (CSAT)" and "<10 minute enterprise support response time". Akamai is covered only in blog posts ("Fastly outpaces Akamai performance", "Top Akamai alternatives and competitors"); there is no dedicated comparison page for Akamai or AWS CloudFront.Source
• HiringStaff Product Marketing Manager, Security (listed October 21, 2026): owns positioning for "Next-Gen WAF, DDoS protection, Bot Management"; security has "its own distinct buyer, CISOs"; position the Next-Gen WAF "as a developer friendly, low false positive alternative to legacy WAFs" and "Build cross-sell narratives that help existing CDN customers understand the value of adopting Fastly's security solutions".Source
• Your websiteOther assets: a Managed Security Service page in English and Japanese, a Sustainability Dashboard product, an agentic commerce quiz landing page, an MCP server product page, the "Security your developers will actually love" page, Fastly Academy for on-demand learning, and homepage customer results such as "95% reduction in bot traffic" and "20 days fully integrated to Fastly" before a World Cup match.Source
• Competitor researchRivals' own homepages: Cloudflare, "Build for the agent era" ("Powering the next generation of applications"); Imperva, "Cyber Security Leader" protecting "your data and applications". Akamai's homepage did not answer automated readers; Fastly's own blog treats it as the main legacy rival.See the research Source

Offer CDN customers a 30-day WAF and bot report in monitor mode inside the control panel: attacks seen, bots blocked, false positives avoided. End with a one-click upgrade or a call.

Showing a customer their own threats sells better than any deck.

• Monitor mode adds latency

  Sample traffic for the trial.

• HiringStaff Product Marketing Manager, Security (listed October 21, 2026): owns positioning for "Next-Gen WAF, DDoS protection, Bot Management"; security has "its own distinct buyer, CISOs"; position the Next-Gen WAF "as a developer friendly, low false positive alternative to legacy WAFs" and "Build cross-sell narratives that help existing CDN customers understand the value of adopting Fastly's security solutions".Source
• Your websiteOther assets: a Managed Security Service page in English and Japanese, a Sustainability Dashboard product, an agentic commerce quiz landing page, an MCP server product page, the "Security your developers will actually love" page, Fastly Academy for on-demand learning, and homepage customer results such as "95% reduction in bot traffic" and "20 days fully integrated to Fastly" before a World Cup match.Source
• Press releasesRecent Fastly news: a Leader in the 2026 IDC MarketScape for Worldwide WAAP Platforms (October 14, 2026); an expanded partnership with Jio Platforms (October 13); Comcast partnerships for Peacock and Xfinity streaming (September); AI Firewall and AI Runtime Control launched (September 21); Ingram Micro in Singapore (September 1); joining DIMPACT on digital sustainability (July 8); Skyfire for "Trusted Agentic Commerce" (June 10); "AI Traffic Grew 6.5x Faster Than Human Traffic This Year" (June 9); record first-quarter 2026 results (May 6); a new Chief Marketing Officer (March 31, 2026).Source

Create one security proof page: the IDC result, peer reviews, customer results such as "95% reduction in bot traffic", and false-positive data. Use it in ads, partner kits and the legacy-WAF comparison.

Analyst validation lowers risk for CISOs choosing a challenger.

• Analyst rules

  Follow IDC quotation terms.

• Press releasesRecent Fastly news: a Leader in the 2026 IDC MarketScape for Worldwide WAAP Platforms (October 14, 2026); an expanded partnership with Jio Platforms (October 13); Comcast partnerships for Peacock and Xfinity streaming (September); AI Firewall and AI Runtime Control launched (September 21); Ingram Micro in Singapore (September 1); joining DIMPACT on digital sustainability (July 8); Skyfire for "Trusted Agentic Commerce" (June 10); "AI Traffic Grew 6.5x Faster Than Human Traffic This Year" (June 9); record first-quarter 2026 results (May 6); a new Chief Marketing Officer (March 31, 2026).Source
• HiringStaff Product Marketing Manager, Security (listed October 21, 2026): owns positioning for "Next-Gen WAF, DDoS protection, Bot Management"; security has "its own distinct buyer, CISOs"; position the Next-Gen WAF "as a developer friendly, low false positive alternative to legacy WAFs" and "Build cross-sell narratives that help existing CDN customers understand the value of adopting Fastly's security solutions".Source
• Your websiteOther assets: a Managed Security Service page in English and Japanese, a Sustainability Dashboard product, an agentic commerce quiz landing page, an MCP server product page, the "Security your developers will actually love" page, Fastly Academy for on-demand learning, and homepage customer results such as "95% reduction in bot traffic" and "20 days fully integrated to Fastly" before a World Cup match.Source

Publish the same core numbers every quarter (AI crawler and agent share by industry and region, top bot behaviours), with regional cuts for AMERS, EMEA and APJ PR managers to pitch locally.

A recurring data series earns repeat coverage and becomes the source reporters check first.

• Data privacy

  Aggregate across customers only.

• HiringSenior Director, PR & Communications (posted October 20, 2026, reporting to the CMO): "dramatically increase our external share of voice", "spotlight customer stories in the news", "amplify and protect our reputation as category authorities", with regional PR managers across AMERS, EMEA and APJ, measured on share of voice, message pull-through and tier-1 placements.Source
• Press releasesRecent Fastly news: a Leader in the 2026 IDC MarketScape for Worldwide WAAP Platforms (October 14, 2026); an expanded partnership with Jio Platforms (October 13); Comcast partnerships for Peacock and Xfinity streaming (September); AI Firewall and AI Runtime Control launched (September 21); Ingram Micro in Singapore (September 1); joining DIMPACT on digital sustainability (July 8); Skyfire for "Trusted Agentic Commerce" (June 10); "AI Traffic Grew 6.5x Faster Than Human Traffic This Year" (June 9); record first-quarter 2026 results (May 6); a new Chief Marketing Officer (March 31, 2026).Source
• Your websiteOther assets: a Managed Security Service page in English and Japanese, a Sustainability Dashboard product, an agentic commerce quiz landing page, an MCP server product page, the "Security your developers will actually love" page, Fastly Academy for on-demand learning, and homepage customer results such as "95% reduction in bot traffic" and "20 days fully integrated to Fastly" before a World Cup match.Source

Tag every story by region, industry and metric, pick 12 a year with news angles (live events, AI bots, migrations), and pitch them with the customer's comms team.

Customer-led stories are the most credible coverage and help sales in each region.

• Customers decline

  Offer co-authored op-eds instead.

• HiringSenior Director, PR & Communications (posted October 20, 2026, reporting to the CMO): "dramatically increase our external share of voice", "spotlight customer stories in the news", "amplify and protect our reputation as category authorities", with regional PR managers across AMERS, EMEA and APJ, measured on share of voice, message pull-through and tier-1 placements.Source
• Your websiteSitemaps (checked October 21, 2026): about 19,600 URLs, including 6,370 documentation pages, about 2,200 pages each in Italian, French, Spanish, German and Japanese, 1,401 blog posts and 164 customer stories. The Latin American Spanish site (/es-latam, in the hreflang tags) has no pages in the sitemap, and there is no Portuguese site (/pt-br returns 404). A page at /products/sample-offering-page is in the sitemap and live with the title "I am a meta title | Fastly".Source
• Press releasesRecent Fastly news: a Leader in the 2026 IDC MarketScape for Worldwide WAAP Platforms (October 14, 2026); an expanded partnership with Jio Platforms (October 13); Comcast partnerships for Peacock and Xfinity streaming (September); AI Firewall and AI Runtime Control launched (September 21); Ingram Micro in Singapore (September 1); joining DIMPACT on digital sustainability (July 8); Skyfire for "Trusted Agentic Commerce" (June 10); "AI Traffic Grew 6.5x Faster Than Human Traffic This Year" (June 9); record first-quarter 2026 results (May 6); a new Chief Marketing Officer (March 31, 2026).Source

Package a managed WAF and bot service kit (service description, pricing guidance, margin model, co-branded campaign and a demo), launch it with three French partners, and add each signed partner to the featured page in English and French.

Partners sign when they can see a service and a margin, and visible partner listings help buyers find local delivery.

• Partners compete with Fastly sales

  Clear deal registration rules.

• HiringSenior Partner Marketing Manager, EMEA (London): "executing a critical strategic transition from a legacy direct-led approach to one made up of high-velocity, specialized ecosystem partners"; target "premium MSSPs, security VARs, and GSIs", "showing them how to become a high-margin services business using Fastly", and "address regional pipeline deficits"; French "highly advantageous". Also a Partner Development Lead, France (posted September 29, 2026) to "recruit top-tier regional partners (MSPs, MSSPs, VARs, SIs)" and a Senior Channel Enablement Manager for the partner curriculum.Source
• Your websiteFeatured Channel Partners page: five North American partners (EVOTEK, Fulcrum, GuidePoint Security, Presidio, WWT), eight in APAC and one in EMEA (Crossmedia); none in France or Latin America. The Channel Partner Program offers Services Delivery (MSP, MSSP, GSI), Reseller and Referral tracks with a "Technical certification program" and partner price list.Source
• Your websiteOther assets: a Managed Security Service page in English and Japanese, a Sustainability Dashboard product, an agentic commerce quiz landing page, an MCP server product page, the "Security your developers will actually love" page, Fastly Academy for on-demand learning, and homepage customer results such as "95% reduction in bot traffic" and "20 days fully integrated to Fastly" before a World Cup match.Source

Run partner certifications in Fastly Academy, issue shareable badges, and show certified partners by region and skill in a public directory linked from product pages.

Certified, visible partners get more referrals and give buyers confidence.

• Low completion

  Tie discounts to certification.

• HiringSenior Partner Marketing Manager, EMEA (London): "executing a critical strategic transition from a legacy direct-led approach to one made up of high-velocity, specialized ecosystem partners"; target "premium MSSPs, security VARs, and GSIs", "showing them how to become a high-margin services business using Fastly", and "address regional pipeline deficits"; French "highly advantageous". Also a Partner Development Lead, France (posted September 29, 2026) to "recruit top-tier regional partners (MSPs, MSSPs, VARs, SIs)" and a Senior Channel Enablement Manager for the partner curriculum.Source
• Your websiteFeatured Channel Partners page: five North American partners (EVOTEK, Fulcrum, GuidePoint Security, Presidio, WWT), eight in APAC and one in EMEA (Crossmedia); none in France or Latin America. The Channel Partner Program offers Services Delivery (MSP, MSSP, GSI), Reseller and Referral tracks with a "Technical certification program" and partner price list.Source
• Your websiteOther assets: a Managed Security Service page in English and Japanese, a Sustainability Dashboard product, an agentic commerce quiz landing page, an MCP server product page, the "Security your developers will actually love" page, Fastly Academy for on-demand learning, and homepage customer results such as "95% reduction in bot traffic" and "20 days fully integrated to Fastly" before a World Cup match.Source

Ship least-privilege agent tokens, publish five recipes (purge, rollback, WAF rule tuning, log queries, config diff), and promote them in developer communities with a free-tier path.

Agent-driven operations is where developers are experimenting now; safe defaults make Fastly the easy choice.

• Agents make bad changes

  Require approval for risky actions.

• HiringProduct roles: a Staff Product Manager, UX & IAM to define "IAM, AI agent access, and API token lifecycle"; a Senior Technical Product Manager, API Traffic and Enforcement ("AI agents now discover and call APIs directly, and MCP servers are a new kind of endpoint"); and a Staff Product Manager, Compliance, because "compliance is the gate in front of every other decision: where data lives, who can see it, and what they can prove afterward", including "residency and sovereignty" and "evidence and attestation surfaces".Source
• Your websiteOther assets: a Managed Security Service page in English and Japanese, a Sustainability Dashboard product, an agentic commerce quiz landing page, an MCP server product page, the "Security your developers will actually love" page, Fastly Academy for on-demand learning, and homepage customer results such as "95% reduction in bot traffic" and "20 days fully integrated to Fastly" before a World Cup match.Source
• Your websitePricing page: Free, Growth (usage-based) and Enterprise tiers; AI Runtime Control has "100,000 free" requests a month, then $2.50 per 10,000; Full Site Delivery has 100 GB and 1 million requests free; bandwidth is priced per region, including South America and Mexico.Source

Publish a self-serve center: where data is processed and stored by region, residency controls, certifications, downloadable attestations behind a light form, and a compliance FAQ for procurement.

Removing procurement delays shortens enterprise cycles and gives security PMM a story for "halo" personas.

• Over-promising

  Legal review of every claim.

• HiringProduct roles: a Staff Product Manager, UX & IAM to define "IAM, AI agent access, and API token lifecycle"; a Senior Technical Product Manager, API Traffic and Enforcement ("AI agents now discover and call APIs directly, and MCP servers are a new kind of endpoint"); and a Staff Product Manager, Compliance, because "compliance is the gate in front of every other decision: where data lives, who can see it, and what they can prove afterward", including "residency and sovereignty" and "evidence and attestation surfaces".Source
• HiringStaff Product Marketing Manager, Security (listed October 21, 2026): owns positioning for "Next-Gen WAF, DDoS protection, Bot Management"; security has "its own distinct buyer, CISOs"; position the Next-Gen WAF "as a developer friendly, low false positive alternative to legacy WAFs" and "Build cross-sell narratives that help existing CDN customers understand the value of adopting Fastly's security solutions".Source
• HiringSenior Partner Marketing Manager, EMEA (London): "executing a critical strategic transition from a legacy direct-led approach to one made up of high-velocity, specialized ecosystem partners"; target "premium MSSPs, security VARs, and GSIs", "showing them how to become a high-margin services business using Fastly", and "address regional pipeline deficits"; French "highly advantageous". Also a Partner Development Lead, France (posted September 29, 2026) to "recruit top-tier regional partners (MSPs, MSSPs, VARs, SIs)" and a Senior Channel Enablement Manager for the partner curriculum.Source

Build a Japan campaign: a Japanese-speaking SOC, response times and one Japanese customer story, delivered with partners such as IDC Frontier.

Local-language security support is a purchase reason in Japan.

• Hiring delays

  Launch after analysts start.

• HiringSenior Account Executive, Brazil (posted October 16, 2026): enterprise new logos ("$1B+ in Customer Revenue") in "Commerce, Hightech, Fintech, and Financial Services" in Brazil, with "a partner/channel selling motion alongside direct engagement"; Fastly also opened Area Vice President roles for Japan, Australia and New Zealand, and Asia during 2026 and is hiring Japanese-speaking threat detection analysts in Tokyo, Singapore and Australia.Source
• Your websiteOther assets: a Managed Security Service page in English and Japanese, a Sustainability Dashboard product, an agentic commerce quiz landing page, an MCP server product page, the "Security your developers will actually love" page, Fastly Academy for on-demand learning, and homepage customer results such as "95% reduction in bot traffic" and "20 days fully integrated to Fastly" before a World Cup match.Source
• Your websiteFeatured Channel Partners page: five North American partners (EVOTEK, Fulcrum, GuidePoint Security, Presidio, WWT), eight in APAC and one in EMEA (Crossmedia); none in France or Latin America. The Channel Partner Program offers Services Delivery (MSP, MSSP, GSI), Reseller and Referral tracks with a "Technical certification program" and partner price list.Source

Publish a monthly index from public Chrome UX Report data plus aggregated Fastly network data: Core Web Vitals by country, industry and CDN, with a free site checker. Use it in brand campaigns and PR.

A trusted benchmark is a brand asset competitors cannot copy quickly.

• Seen as biased

  Open the method and use public data.

• #1 Make fastly.com pass the Core Web Vitals it sells: the homepage is slower for real visitors than the 2.5 s "good" line

• PageSpeedGoogle PageSpeed for www.fastly.com (October 2026): mobile performance score 47 (desktop 59); lab Largest Contentful Paint 5.5 s on mobile, and the LCP element is the hero text "Move fast. Stay safe."; Total Blocking Time 1,025 ms on mobile and 2,290 ms on desktop. Chrome UX Report (real Chrome users, 75th percentile): LCP 2.7 s for the origin and 3.0 s for the homepage, above Google's 2.5 s "good" line, and origin LCP got 95% slower over the year; INP 115 ms and CLS 0 pass.Source
• Your websiteHomepage (October 21, 2026): stats include "32% faster time to first byte than other CDNs", "622 Tbps global edge network capacity" and "<150 ms regional mean purge time"; the page title is "Powering the best of the internet", the hero "Move fast. Stay safe.", the menu "The Fastly AI platform", the top banner promotes AI Runtime Control, and the meta description says "Elevate your edge CDN, video delivery, security, and more." The pricing page leads with "Build fast. Scale without limits."Source
• HiringSenior Director, PR & Communications (posted October 20, 2026, reporting to the CMO): "dramatically increase our external share of voice", "spotlight customer stories in the news", "amplify and protect our reputation as category authorities", with regional PR managers across AMERS, EMEA and APJ, measured on share of voice, message pull-through and tier-1 placements.Source

Package a program: assess agent traffic, let verified agents in with rules, block scrapers, and report agent-driven revenue. Launch with three retailers before peak season next year.

It turns AI traffic from a cost into revenue, a new budget line beyond CDN.

• Market moving fast

  Keep it modular.

• Press releasesRecent Fastly news: a Leader in the 2026 IDC MarketScape for Worldwide WAAP Platforms (October 14, 2026); an expanded partnership with Jio Platforms (October 13); Comcast partnerships for Peacock and Xfinity streaming (September); AI Firewall and AI Runtime Control launched (September 21); Ingram Micro in Singapore (September 1); joining DIMPACT on digital sustainability (July 8); Skyfire for "Trusted Agentic Commerce" (June 10); "AI Traffic Grew 6.5x Faster Than Human Traffic This Year" (June 9); record first-quarter 2026 results (May 6); a new Chief Marketing Officer (March 31, 2026).Source
• Your websiteOther assets: a Managed Security Service page in English and Japanese, a Sustainability Dashboard product, an agentic commerce quiz landing page, an MCP server product page, the "Security your developers will actually love" page, Fastly Academy for on-demand learning, and homepage customer results such as "95% reduction in bot traffic" and "20 days fully integrated to Fastly" before a World Cup match.Source
• Your websitePricing page: Free, Growth (usage-based) and Enterprise tiers; AI Runtime Control has "100,000 free" requests a month, then $2.50 per 10,000; Full Site Delivery has 100 GB and 1 million requests free; bandwidth is priced per region, including South America and Mexico.Source

Run a quarterly tracker with both audiences (awareness, consideration, associations such as "fast", "secure", "AI"), with questions mapped to each campaign, and report it alongside pipeline.

Without a baseline, brand spend cannot be defended or tuned.

• Small samples

  Use annual deep waves.

• HiringBrand Marketing Manager (posted October 13, 2026, reporting to the Senior Director of Brand & Market Influence): "help shape how the world perceives Fastly"; build "governance" for "brand identity, style guides, asset libraries"; "Support brand measurement, including brand health tracking, campaign effectiveness, and message testing"; "help reduce messaging fragmentation" across Product Marketing, Field Marketing, Campaigns and Digital.Source
• HiringStaff Product Marketing Manager, Security (listed October 21, 2026): owns positioning for "Next-Gen WAF, DDoS protection, Bot Management"; security has "its own distinct buyer, CISOs"; position the Next-Gen WAF "as a developer friendly, low false positive alternative to legacy WAFs" and "Build cross-sell narratives that help existing CDN customers understand the value of adopting Fastly's security solutions".Source
• Press releasesRecent Fastly news: a Leader in the 2026 IDC MarketScape for Worldwide WAAP Platforms (October 14, 2026); an expanded partnership with Jio Platforms (October 13); Comcast partnerships for Peacock and Xfinity streaming (September); AI Firewall and AI Runtime Control launched (September 21); Ingram Micro in Singapore (September 1); joining DIMPACT on digital sustainability (July 8); Skyfire for "Trusted Agentic Commerce" (June 10); "AI Traffic Grew 6.5x Faster Than Human Traffic This Year" (June 9); record first-quarter 2026 results (May 6); a new Chief Marketing Officer (March 31, 2026).Source

Create a tender pack (emissions method, dashboard screenshots, DIMPACT membership) for partners bidding on public and media contracts, in English, French and German.

It adds points in procurement and gives partners an edge.

• Greenwashing claims

  Cite method and data.

• Your websiteOther assets: a Managed Security Service page in English and Japanese, a Sustainability Dashboard product, an agentic commerce quiz landing page, an MCP server product page, the "Security your developers will actually love" page, Fastly Academy for on-demand learning, and homepage customer results such as "95% reduction in bot traffic" and "20 days fully integrated to Fastly" before a World Cup match.Source
• Press releasesRecent Fastly news: a Leader in the 2026 IDC MarketScape for Worldwide WAAP Platforms (October 14, 2026); an expanded partnership with Jio Platforms (October 13); Comcast partnerships for Peacock and Xfinity streaming (September); AI Firewall and AI Runtime Control launched (September 21); Ingram Micro in Singapore (September 1); joining DIMPACT on digital sustainability (July 8); Skyfire for "Trusted Agentic Commerce" (June 10); "AI Traffic Grew 6.5x Faster Than Human Traffic This Year" (June 9); record first-quarter 2026 results (May 6); a new Chief Marketing Officer (March 31, 2026).Source
• HiringSenior Partner Marketing Manager, EMEA (London): "executing a critical strategic transition from a legacy direct-led approach to one made up of high-velocity, specialized ecosystem partners"; target "premium MSSPs, security VARs, and GSIs", "showing them how to become a high-margin services business using Fastly", and "address regional pipeline deficits"; French "highly advantageous". Also a Partner Development Lead, France (posted September 29, 2026) to "recruit top-tier regional partners (MSPs, MSSPs, VARs, SIs)" and a Senior Channel Enablement Manager for the partner curriculum.Source

Publish a readiness guide: load testing, failover, piracy controls and live event services, with a booking form for a readiness review before each season.

A practical guide reaches streaming buyers at their highest-stakes moment.

• Customers keep details private

  Use anonymised lessons.

• Press releasesRecent Fastly news: a Leader in the 2026 IDC MarketScape for Worldwide WAAP Platforms (October 14, 2026); an expanded partnership with Jio Platforms (October 13); Comcast partnerships for Peacock and Xfinity streaming (September); AI Firewall and AI Runtime Control launched (September 21); Ingram Micro in Singapore (September 1); joining DIMPACT on digital sustainability (July 8); Skyfire for "Trusted Agentic Commerce" (June 10); "AI Traffic Grew 6.5x Faster Than Human Traffic This Year" (June 9); record first-quarter 2026 results (May 6); a new Chief Marketing Officer (March 31, 2026).Source
• Your websiteOther assets: a Managed Security Service page in English and Japanese, a Sustainability Dashboard product, an agentic commerce quiz landing page, an MCP server product page, the "Security your developers will actually love" page, Fastly Academy for on-demand learning, and homepage customer results such as "95% reduction in bot traffic" and "20 days fully integrated to Fastly" before a World Cup match.Source

Offer free-tier users a 14-day API and MCP endpoint discovery report from their Fastly traffic, with a path to API Security.

A report about their own surface is a strong reason to adopt the paid product.

• Noisy findings

  Show only high-confidence endpoints.

• HiringProduct roles: a Staff Product Manager, UX & IAM to define "IAM, AI agent access, and API token lifecycle"; a Senior Technical Product Manager, API Traffic and Enforcement ("AI agents now discover and call APIs directly, and MCP servers are a new kind of endpoint"); and a Staff Product Manager, Compliance, because "compliance is the gate in front of every other decision: where data lives, who can see it, and what they can prove afterward", including "residency and sovereignty" and "evidence and attestation surfaces".Source
• Your websitePricing page: Free, Growth (usage-based) and Enterprise tiers; AI Runtime Control has "100,000 free" requests a month, then $2.50 per 10,000; Full Site Delivery has 100 GB and 1 million requests free; bandwidth is priced per region, including South America and Mexico.Source
• HiringStaff Product Marketing Manager, Security (listed October 21, 2026): owns positioning for "Next-Gen WAF, DDoS protection, Bot Management"; security has "its own distinct buyer, CISOs"; position the Next-Gen WAF "as a developer friendly, low false positive alternative to legacy WAFs" and "Build cross-sell narratives that help existing CDN customers understand the value of adopting Fastly's security solutions".Source