growth playbook · Oct 18, 2026

Arcade growth playbook

Arcade has 30k companies using it and well-known logos, and this year moved its headline from interactive demos to AI product video.

Its hiring is small and focused: a GTM hire to turn self-serve accounts into enterprise deals using product data, a Product Marketer to define "the AI video category we're creating", and a Brand & Content Associate to grow social reach 2× through founder-led content.

The playbook builds on those three: proof and signals for the enterprise motion, category content backed by its own 14 million-session benchmark, and loops that turn every video into reach. The main risk is the pivot itself: Arcade's own data shows video-heavy demos complete less often, so it needs to sell video where video wins.

Growth Score

Biggest Opportunity

Turn every video Arcade makes (for visitors, prospects, customers and its own CEO) into reach, while using product data to move growing teams to Enterprise.

Biggest Risk

Repositioning around AI video invites comparison with general AI video tools and may confuse existing demo customers, while Navattic, Storylane and Supademo keep competing on demos.

Start here

The three moves to make first. Each one is written up in full below.

This week's list of Growth accounts ready for an enterprise conversation
Run the query for Growth accounts with 7+ seats or top-ups in the last 60 days.
High impact First result in 2 weeks
Publish "When to use a video and when to use an interactive demo", using your own 14 million sessions
Pull the benchmark figures on video share, camera intros and voiceover into one table.
High impact First result in 2 weeks
Make "Try with your website" end in a video people want to post, with a ready LinkedIn caption
Count how many website tries happened last month and how many signed up.
High impact First result in 2 weeks

Your idea portfolio

22 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

6 ideas are marked Unexpected: plays you are unlikely to have tried.

This week 6

Quick wins with a clear first action.

The homepage names Salesforce, OpenAI, Atlassian and Zapier and claims +65% paid trial conversion; the pricing page, where a team decides on $50 a seat, has none of it.
High impactLow effort First result in 2 weeks Product Marketer
First action
Pick three case studies with clear numbers and confirm they can appear on pricing.
How to measure it
Pricing to Growth checkout
Now
–
Target
+15% relative
By
4 weeks
Steps
Pick the results
One per buyer, with a number.
Product Marketer 1 hour
Confirm rights
Customer approval for logos and numbers.
Product Marketer 2 days
Design the strip
Logos and three short quotes.
Brand & Content Associate 1 day
Place by plan
Results next to the plan that customer uses.
Product Marketer 2 hours
A/B test
Two weeks against the current page.
RevOps 2 hours
Keep the winner
Ship the version that lifts checkouts.
RevOps 15 minutes
First result
2 weeks
Cost
$0
Owner
Product Marketer
Smallest test
Add the logo strip alone for one week.
Why it works
Risks and how to handle them
Evidence
Arcade now leads with AI video, but its own benchmark found video-heavy demos complete at 21% against 41% for image-only demos. Customers who replace every demo with video may see worse results and blame the tool.
High impactLow effort First result in 2 weeks Product Marketer
First action
Pull the benchmark figures on video share, camera intros and voiceover into one table.
How to measure it
Paying accounts that publish both formats
Now
–
Target
+25%
By
1 quarter
Steps
Pull the numbers
Video share, camera intro and voiceover results.
Product Marketer 1 hour
Write the rule
Which format for which stage, in one table.
Product Marketer 1 day
Add examples
Two showcase customers using each format well.
Product Marketer 1 day
Add an in-app tip
When a demo is mostly video, suggest the mixed format.
Product Manager 2 days
Launch on LinkedIn
A founder post with the 21% vs 41% chart.
Brand & Content Associate 1 hour
Track mix
Accounts publishing both formats, monthly.
RevOps monthly
First result
2 weeks
Cost
$0
Owner
Product Marketer
Smallest test
Post the chart and the rule as a LinkedIn post first.
Why it works
Risks and how to handle them
Evidence
"Try with your website!" is the main CTA and produces a video of the visitor's own product. A founder or PMM who gets a good video of their product will post it, if posting takes one click.
High impactLow effort First result in 2 weeks Brand & Content Associate
First action
Count how many website tries happened last month and how many signed up.
How to measure it
Signups from shared try videos
Now
–
Target
300 a month
By
8 weeks
Steps
Baseline
Tries, renders and signups, last 30 days.
RevOps 2 hours
Write captions
Three caption templates for founders and PMMs.
Brand & Content Associate 2 hours
Add sharing
Post to LinkedIn and download after signup.
Product Manager 3 days
Add the end card
Two seconds, linking to the try page.
Brand & Content Associate 1 day
Track posts
UTM on the end card link.
RevOps 2 hours
Feature the best
Repost the best customer videos weekly.
Brand & Content Associate weekly
First result
2 weeks
Cost
$0, about a week of work
Owner
Brand & Content Associate
Smallest test
Email 50 recent try users their video with a caption and ask them to post it.
Why it works
Risks and how to handle them
Evidence
The Brand & Content Associate ghostwrites the CEO's posts and makes short videos in Arcade. The homepage says a video takes 6 minutes on average; each post can prove that in public.
Medium impactLow effort First result in 4 weeks Brand & Content Associate
First action
Plan the first eight posts and the videos for each.
How to measure it
Founder follower growth
Now
–
Target
2× in a year (on pace)
By
end of quarter
Steps
Plan themes
Storytelling, launches, AI video, customer examples.
Brand & Content Associate 2 hours
Make the videos
In Arcade, timed.
Brand & Content Associate 30 minutes per post
Draft posts
In the CEO's voice, for a quick edit.
Brand & Content Associate 1 hour per post
Publish twice a week
LinkedIn first, then X.
Brand & Content Associate ongoing
Show a making-of
Monthly screen recording of a build.
Brand & Content Associate monthly
Measure
Followers, engagement, signups by UTM.
RevOps weekly
First result
4 weeks
Cost
$0
Owner
Brand & Content Associate
Smallest test
Run two weeks of posts and compare with the previous month.
Why it works
Risks and how to handle them
Evidence
The GTM role is asked to use product and revenue data to find accounts ready for enterprise. Growth caps at 10 users and 1 Brand Kit; teams near those limits, or with Salesforce users, are the obvious first list.
High impactLow effort First result in 2 weeks GTM Lead
First action
Run the query for Growth accounts with 7+ seats or top-ups in the last 60 days.
How to measure it
Enterprise opportunities from product signals
Now
–
Target
10
By
6 weeks
Steps
Write the query
Seats, top-ups, Brand Kit use, viewers.
RevOps 1 day
Rank the top 20
By seat count and growth.
GTM Lead (self-serve to enterprise) 2 hours
Study each account
What they built and for which team.
GTM Lead (self-serve to enterprise) 15 minutes each
Write the note
About their Arcades, not about Enterprise.
GTM Lead (self-serve to enterprise) 1 hour
Offer a session
A storytelling review of their demos.
GTM Lead (self-serve to enterprise) 30 minutes each
Log signals
Which signals led to real conversations.
RevOps weekly
First result
2 weeks
Cost
$0
Owner
GTM Lead (self serve to enterprise)
Smallest test
Send five notes this week.
Why it works
Risks and how to handle them
Evidence
Pricing offers a startup discount for companies before Series A, but only through a chat. Founders who would qualify never see it, and accelerators can't share it.
Medium impactLow effort First result in 4 weeks Product Marketer
First action
Write the eligibility rules and the discount in one paragraph.
How to measure it
Startups on Growth through the program
Now
–
Target
100
By
1 quarter
Steps
Write the rules
Eligibility and discount.
Product Marketer 1 hour
Build the page
Simple form with verification.
Product Manager 1 day
List perks
Accelerators and VC platform teams.
Product Marketer 1 week
Include Kleiner Perkins
Start with the lead investor's portfolio.
CEO 1 hour
Track
Applications, approvals and paid accounts.
RevOps monthly
Review the price
Discount against conversion after a quarter.
GTM Lead (self-serve to enterprise) quarterly
First result
4 weeks
Cost
$0
Owner
Product Marketer
Smallest test
Send the page to two accelerators before building the form.
Why it works
Risks and how to handle them
Evidence

This quarter 9

The core plays for the next three months.

The GTM hire is asked to write the playbooks and lead enterprise pricing and packaging. Enterprise already has clear triggers in the product: more than 10 users, more Brand Kits, SSO, Salesforce and version history.
High impactMedium effort First result in 1 quarter GTM Lead
First action
Review the first 20 conversations and list which signals were real.
How to measure it
Self-serve to Enterprise conversions
Now
–
Target
8
By
end of quarter
Steps
Review conversations
What signal led to each deal.
GTM Lead (self-serve to enterprise) 1 day
Write five plays
One per signal.
GTM Lead (self-serve to enterprise) 1 week
Set the package
Seats, Brand Kits, credits and price bands.
CEO 1 week
Automate signals
Alerts in the CRM.
RevOps 1 week
Run weekly
Work new signals every week.
GTM Lead (self-serve to enterprise) ongoing
Review monthly
Conversion by play.
GTM Lead (self-serve to enterprise) monthly
First result
1 quarter
Cost
$0
Owner
GTM Lead (self serve to enterprise)
Smallest test
Write one play and run it for a month.
Why it works
Risks and how to handle them
Builds on
Evidence
The Product Marketer is hired to define "the AI video category we're creating". A category is owned by whoever explains it best, and the site has many comparison posts but no single page that defines the category.
High impactMedium effort First result in 1 quarter Product Marketer
First action
Write the one-sentence definition and the outline of the hub.
How to measure it
Position for "AI product video"
Now
–
Target
top 3
By
1 quarter
Steps
Define the term
One sentence, used everywhere.
Product Marketer 2 hours
Outline the hub
Sections and examples.
Product Marketer 1 day
Write and design
Hub page with embedded videos.
Product Marketer 2 weeks
Link the posts
From comparison posts to the hub.
Product Marketer 2 days
Check AI answers
Ask assistants "what is AI product video" monthly.
Product Marketer monthly
Promote
Founder post and a webinar.
Brand & Content Associate 1 week
First result
1 quarter
Cost
$0
Owner
Product Marketer
Smallest test
Publish the definition and examples as a post first.
Why it works
Risks and how to handle them
Evidence
Arcade has 125 guides on how to do things in other tools ("How to add a link in Canva"). They bring searchers who want to learn software, which is exactly what an Arcade demo shows.
High impactMedium effort First result in 6 weeks Product Marketer
First action
Rank the guides by traffic and do the top 20 first.
How to measure it
Signups from guides
Now
–
Target
3× current
By
8 weeks
Steps
Rank guides
By traffic and impressions.
Product Marketer 2 hours
Make videos
Arcade video and demo per guide.
Brand & Content Associate 2 weeks for 20
Embed
Video at the top, demo below.
Product Manager 2 days
Add the CTA
"Make one for your product".
Product Manager 1 day
Measure
Signups per guide.
RevOps weekly
Scale
The remaining guides if the first 20 work.
Brand & Content Associate 4 weeks
First result
6 weeks
Cost
$0, about three weeks of work
Owner
Product Marketer
Smallest test
Add videos to five guides and compare signups for a month.
Why it works
Risks and how to handle them
Evidence
Arcade's product is built for launches, and the Showcase has 17 examples. Customers' launches reach their own audiences; a great launch video with a credit line reaches marketers at other software companies.
Medium impactMedium effort First result in 6 weeks Product Marketer
First action
Ask the ten largest customers for their next launch dates.
How to measure it
Signups from co-posted launches
Now
–
Target
80 a month
By
1 quarter
Steps
Collect launch dates
From customer success and PMs.
Product Marketer 1 week
Pick five a month
Best fit and reach.
Product Marketer 1 hour a month
Make the videos
With the customer's PMM.
Brand & Content Associate 1 day each
Feature in Showcase
With the customer's story.
Product Marketer 2 hours each
Co-post
Both companies post on launch day.
Brand & Content Associate ongoing
Measure
Views and signups.
RevOps monthly
First result
6 weeks
Cost
$0
Owner
Product Marketer
Smallest test
Do one launch video with one customer this month.
Why it works
Risks and how to handle them
Evidence
Free videos and demos carry the Arcade watermark (removal is a paid feature), and 30k companies publish with Arcade. Each watermark is a referral link that is rarely measured or optimized.
Medium impactLow effort First result in 4 weeks Product Manager
First action
Add UTM tracking to the watermark link.
How to measure it
Watermark signups per month
Now
–
Target
+50%
By
8 weeks
Steps
Tag the link
UTM by format and account.
Product Manager 2 hours
Build the landing page
"You just watched an Arcade".
Product Marketer 1 day
Test two versions
Text vs logo.
Product Manager 3 weeks
Report
Clicks and signups by account.
RevOps weekly
Thank top referrers
Offer credits to free accounts that drive signups.
GTM Lead (self-serve to enterprise) monthly
Ship the winner
Roll out the better version.
Product Manager 1 day
First result
4 weeks
Cost
$0
Owner
Product Manager
Smallest test
Add the UTM this week and read a month of data.
Why it works
Risks and how to handle them
Evidence
HubSpot was added to the site this year, Salesforce is integrated on Enterprise, and the Figma plugin exists. Marketplaces are where marketing and sales ops teams look for tools that fit their stack.
Medium impactMedium effort First result in 2 months Product Marketer
First action
Check listing requirements for HubSpot and AppExchange.
How to measure it
Signups from marketplaces
Now
–
Target
100 a month
By
1 quarter after listing
Steps
Check requirements
HubSpot and AppExchange.
Product Manager 1 day
Prepare listings
Copy, screenshots, a video.
Product Marketer 1 week
Submit HubSpot first
Faster review.
Product Manager 2 weeks
Submit AppExchange
For the enterprise motion.
Product Manager 1 month
Refresh Figma listing
Templates and a new video.
Brand & Content Associate 1 week
Track
Installs and signups.
RevOps monthly
First result
2 months
Cost
Listing fees and about two weeks of work
Owner
Product Marketer
Smallest test
Ship the HubSpot listing first.
Why it works
Risks and how to handle them
Evidence
Arcade has data from 14 million sessions on what makes demos work. Marketers learn by watching real examples critiqued, and a live teardown is both content and lead capture.
Medium impactMedium effort First result in 6 weeks Product Marketer
First action
Open submissions on LinkedIn for the first session.
How to measure it
Registrants per session
Now
–
Target
300
By
third session
Steps
Set the format
45 minutes, five teardowns.
Product Marketer 1 hour
Collect submissions
From customers and LinkedIn.
Brand & Content Associate 2 weeks
Prepare
Benchmark-based notes on each.
Product Marketer 1 day
Run live
CEO and PMM.
CEO 1 hour a month
Cut clips
Three short clips per session.
Brand & Content Associate 1 day
Follow up
Recording and a free try link.
RevOps 1 hour
First result
6 weeks
Cost
$0
Owner
Product Marketer
Smallest test
Run one session with three demos.
Why it works
Risks and how to handle them
Evidence
AI translations are part of Growth, and European customers such as Pennylane are on the homepage. SaaS companies launching in several languages need the same video in each one, which is costly by hand.
Medium impactMedium effort First result in 8 weeks Product Marketer
First action
Make a four-language version of one existing launch video.
How to measure it
Signups from European pages
Now
–
Target
150
By
1 quarter
Steps
Make the example
One video in four languages.
Brand & Content Associate 1 day
Write the pages
Native review of each.
Product Marketer 2 weeks
Launch tests
LinkedIn in three markets.
Product Marketer 1 week
Add proof
European customer quotes.
Product Marketer 1 week
Measure
Signups and paid conversion.
RevOps monthly
Decide
Scale the best market.
CEO 1 day
First result
8 weeks
Cost
$5,000 in test spend
Owner
Product Marketer
Smallest test
Run one French page with a small test.
Why it works
Risks and how to handle them
Evidence
Arcade changed from an interactive demo tool to an AI video product this year. Accounts that left in 2024 and 2025 left a different product, and many of them now need launch videos.
High impactLow effort First result in 4 weeks GTM Lead
First action
List accounts that churned or downgraded in the last 24 months.
How to measure it
Churned accounts returning to paid
Now
–
Target
5%
By
8 weeks
Steps
List accounts
Churned and downgraded, last 24 months.
RevOps 1 day
Generate videos
From their old demos where possible.
Product Manager 1 week
Write the email
From the CEO, short.
Brand & Content Associate 2 hours
Add the offer
One month of Growth.
GTM Lead (self-serve to enterprise) 1 hour
Send in waves
200 a week.
RevOps 4 weeks
Follow up
GTM calls the largest returners.
GTM Lead (self-serve to enterprise) ongoing
First result
4 weeks
Cost
$0 plus the offer
Owner
GTM Lead (self serve to enterprise)
Smallest test
Send 50 emails and count replies.
Why it works
Risks and how to handle them
Evidence

Big bets 4

Larger plays that can change the trajectory.

The Product Marketer post says Arcade turns demos, screenshots and documentation into launch videos automatically, and the Arcade MCP is on every plan. Product teams ship weekly and rarely have a video for each release.
High impactHigh effort First result in 2 quarters Product Manager
First action
Prototype one release-to-video flow on Arcade's own changelog.
How to measure it
Accounts using release automation
Now
–
Target
500
By
2 quarters after launch
Steps
Prototype on your changelog
Arcade's own releases.
Product Manager 3 weeks
Build connectors
GitHub releases and Linear.
Product Manager 6 weeks
Add review flow
Draft, edit, approve.
Product Manager 3 weeks
Launch
Launch video made by the feature.
Product Marketer 1 week
Seed with customers
Ten design partners.
GTM Lead (self-serve to enterprise) 1 month
Measure
Weekly usage per account.
RevOps monthly
First result
2 quarters
Cost
About a quarter of engineering
Owner
Product Manager
Smallest test
Make release videos by hand for three customers for a month.
Why it works
Risks and how to handle them
Evidence
Enterprise offers up to 10 Brand Kits, role-based access and version history. Large software companies have many product lines, regions and teams making videos, and brand teams need control.
High impactHigh effort First result in 2 quarters GTM Lead
First action
Interview three enterprise customers about how brand teams approve videos.
How to measure it
Average Enterprise contract value
Now
–
Target
+40%
By
3 quarters
Steps
Interview customers
Brand and approval needs.
GTM Lead (self-serve to enterprise) 2 weeks
Define the tier
Governance features and pricing.
CEO 2 weeks
Build approvals
Draft to approved flow.
Product Manager 1 quarter
Add team reporting
Usage by team.
Product Manager 1 month
Write the pitch
Deck and page.
Product Marketer 2 weeks
Sell to top accounts
Existing Enterprise first.
GTM Lead (self-serve to enterprise) 1 quarter
First result
2 quarters
Cost
About a quarter of engineering
Owner
GTM Lead (self serve to enterprise)
Smallest test
Pitch the package to two current Enterprise accounts.
Why it works
Risks and how to handle them
Builds on
Evidence
The yearly benchmarks report from 14 million sessions is unique data. Pairing it with public awards gives the category an annual moment and gives customers a reason to share.
High impactHigh effort First result in Annual Product Marketer
First action
Recruit five well-known product marketers as judges.
How to measure it
Award entries
Now
–
Target
500
By
first awards
Steps
Set categories
Launch, onboarding, sales, social.
Product Marketer 1 week
Recruit judges
Five respected PMMs.
CEO 1 month
Open entries
Made with any tool, judged on storytelling.
Brand & Content Associate 6 weeks
Write the report
New benchmark data.
Product Marketer 1 month
Announce winners
Live event and posts.
Brand & Content Associate 1 day
Feature winners
Showcase and case studies.
Product Marketer ongoing
First result
Annual
Cost
$10,000 to $20,000
Owner
Product Marketer
Smallest test
Run one award category this quarter.
Why it works
Risks and how to handle them
Builds on
Evidence
Many software companies hire agencies and freelancers for launches. They create many videos for many clients, and they pick the tools.
Medium impactHigh effort First result in 2 quarters GTM Lead
First action
Find agencies already using Arcade across several clients.
How to measure it
Client accounts from partners
Now
–
Target
150
By
2 quarters
Steps
Find current agencies
Accounts with many Brand Kits or clients.
RevOps 2 days
Design the program
Pricing and benefits.
GTM Lead (self-serve to enterprise) 2 weeks
Build workspaces
Multi-client management.
Product Manager 1 month
Launch a directory
Listed partners by specialty.
Product Marketer 2 weeks
Co-market
Case studies with partners.
Product Marketer ongoing
Track
Clients and revenue by partner.
RevOps monthly
First result
2 quarters
Cost
About a month of engineering
Owner
GTM Lead (self serve to enterprise)
Smallest test
Sign three agencies by hand.
Why it works
Risks and how to handle them
Evidence

Wildcards 3

Unexpected experiments, each with a cheap way to test it.

Product Hunt makers are founders launching software, the exact buyer. Most top launches have rough or no videos. A free, well-made video on launch day is a gift they will share.
Medium impactLow effort First result in 2 weeks Brand & Content Associate
First action
Pick next week's five launches and make the videos.
How to measure it
Makers using the video
Now
–
Target
50%
By
6 weeks
Steps
Pick launches
Upcoming software launches.
Brand & Content Associate 1 hour a week
Make videos
From their site in Arcade.
Brand & Content Associate 30 minutes each
Send to makers
With permission to use.
Brand & Content Associate 1 hour a week
Share on launch day
Repost from Arcade.
Brand & Content Associate weekly
Track
Use and signups.
RevOps weekly
Collect stories
Best results as posts.
Product Marketer monthly
First result
2 weeks
Cost
$0
Owner
Brand & Content Associate
Smallest test
Do it for three launches next week.
Why it works
Risks and how to handle them
Evidence
Arcade claims "Save over 3k hours onboarding", and its 125 guides already explain how to use common tools. HR and IT teams onboard every new hire onto the same software stack and record these videos by hand.
Medium impactMedium effort First result in 1 quarter Product Marketer
First action
Ask five customers whether HR or IT uses Arcade internally.
How to measure it
Accounts with an internal-onboarding team
Now
–
Target
100
By
2 quarters
Steps
Ask customers
Current internal use.
Product Marketer 1 week
Package the library
Guides as brandable templates.
Product Marketer 2 weeks
Write the page
For HR and IT leads.
Product Marketer 1 week
Test outreach
LinkedIn to HR and IT leads.
Product Marketer 1 month
Add pricing
Seats for internal teams.
GTM Lead (self-serve to enterprise) 1 week
Measure
New teams per account.
RevOps monthly
First result
1 quarter
Cost
$5,000 in test spend
Owner
Product Marketer
Smallest test
Offer the library to two customers' HR teams.
Why it works
Risks and how to handle them
Evidence
The GTM role is asked to engineer how Arcade sells, and the product can make a video from any website in minutes. Showing a prospect their own product as a finished video is the most direct demo possible.
High impactLow effort First result in 2 weeks GTM Lead
First action
Make videos for the next ten target accounts.
How to measure it
Meetings per 100 video emails
Now
–
Target
15
By
6 weeks
Steps
Pick accounts
Enterprise and expansion targets.
GTM Lead (self-serve to enterprise) 1 hour
Make videos
From their website.
GTM Lead (self-serve to enterprise) 10 minutes each
Write one line
Where they could use it.
GTM Lead (self-serve to enterprise) 5 minutes each
Send
As the first touch.
GTM Lead (self-serve to enterprise) ongoing
Track
Replies and meetings.
RevOps weekly
Share winners
Best examples in the playbook.
GTM Lead (self-serve to enterprise) monthly
First result
2 weeks
Cost
$0
Owner
GTM Lead (self serve to enterprise)
Smallest test
Send ten this week.
Why it works
Risks and how to handle them
Evidence

How Programmable can help

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Digital

Show it, don't just describe it

These ideas need something to show: a demo, a video, an animation, graphics or a deck. Digital turns screenshots or the site into all of them, in the company's own brand.

and 9 more

Make a demo

Other companies we have researched, each read from what they are hiring for.

See every playbook and website review

30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

Days 1 to 308 ideas
Proof, sharing and signals: pricing proof, the video-vs-demo guide, shareable website tries, founder posts, the first enterprise list and the startup program; then the playbook and category hub.
Days 31 to 6010 ideas
Loops and channels: videos in guides, customer launches, the watermark, marketplaces, teardowns, localized pages and win-backs, plus the wildcards.
Days 61 to 904 ideas
Commit to the big bets on the first 60 days of evidence.

Arcade growth playbook

Diagnosis

This week's list of Growth accounts ready for an enterprise conversation

Publish "When to use a video and when to use an interactive demo", using your own 14 million sessions

Make "Try with your website" end in a video people want to post, with a ready LinkedIn caption

This week 6

How to run it: Put the logos and three customer results on the pricing page

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Publish "When to use a video and when to use an interactive demo", using your own 14 million sessions

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Make "Try with your website" end in a video people want to post, with a ready LinkedIn caption

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Every founder post ships with a video made in Arcade, and says how long it took

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: This week's list of Growth accounts ready for an enterprise conversation

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: A public startup program page instead of a discount hidden behind Intercom

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

This quarter 9

How to run it: Write the self-serve-to-enterprise playbook: signals, plays and the enterprise package

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Builds on

Builds on

Evidence

Evidence

How to run it: An "AI product video" category hub that defines the term and ranks for it

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Add an Arcade-made video to each of the 125 software how-to guides

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence