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Generated Oct 26, 2026
  1. Programmable
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growth playbook · Oct 26, 2026

coreview.com (opens in a new tab)

CoreView growth playbook

Diagnosis

CoreView has a clear category story (Microsoft 365 tenant resilience), strong public sector proof and a channel-first model. Its hiring shows the next moves: a first public sector field marketer to open Federal and grow SLED, a partner marketer and channel managers to recruit and activate partners across regions, an enablement manager, and enterprise AEs in North America, the UK and Northern Europe and Italy.

The site lags: the government page promises federal but shows only states and a "Not at this time" FedRAMP answer, proof numbers repeat or disagree, the partner program has no published terms, and there are no local-language pages.

This playbook fixes those, then builds partner kits on the free scanner, an MSP track, a SLED reference network, European framework mappings and a Copilot readiness check.

Growth Score

7/10

Biggest Opportunity

Turn existing assets into pipeline: SLED proof and a federal page for the public sector push, and the free scanner as every partner's lead magnet.

Biggest Risk

AvePoint, Syskit and ManageEngine all sell Microsoft 365 governance, and Microsoft keeps adding native controls, so CoreView must prove configuration resilience is a separate budget line.

01

Start here

The three moves to make first. Each one is written up in full below.

  1. 1

    Give federal buyers their own page: today the "Federal" page is all states, and its FedRAMP answer is a dead end

    Draft the federal page outline from the job post's four mandates.

    High impact First result in 1 month
  2. 2

    Give each government story its own numbers

    Pull each story's own three numbers.

    Medium impact First result in 2 weeks
  3. 3

    One number for "settings covered" and one CIS version, everywhere

    Confirm the current settings count and CIS version with product.

    Medium impact First result in 2 weeks

02

Your idea portfolio

21 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

  • 6 ideas are marked Unexpected: plays you are unlikely to have tried.

    1 of these are things Programmable can build and run for you.

Every idea placed by the effort it takes against the impact it could have. Quick wins sit top left; select a number to open that idea. The filters below narrow the list by status, timing, category and what Programmable can build.

Effort vs impactEach number is an idea. Select one to open it.
Impact →
Quick wins · 2Big bets · 12Fill-ins · 4Reconsider · 3
Effort →

Showing 21 of 21 ideas

This week 6

Quick wins with a clear first action.

  • 01

    CoreView has just hired its first public sector field marketer to open the Federal market and reach 100+ decision-makers across 20+ agencies. Those people will land on a page titled "Microsoft 365 Security for State, Local, and Federal Government" where every story is a state, county or province, the only proof figures repeat under each story, and the FAQ answers "Do you have FedRAMP authorization?" with "Not at this time" and nothing after it. The site has no federal page, even though the platform runs in GCC, GCC High and DoD and there is already a defense-affiliated customer story.

    High impactMedium effort First result in 1 month Field Marketing Manager

    First action

    Draft the federal page outline from the job post's four mandates.

    How to measure it

    Federal briefings booked

    Now
    –
    Target
    20 in 2 quarters
    By
    2 quarters

    Steps

    1. 1

      Outline the page

      Mandates, environments, proof, status, buying path.

      Field Marketing Manager, Public Sector (US) 2 days

    2. 2

      Write the mandate sections

      One capability map per mandate.

      Product Marketing Manager 1 week

    3. 3

      Add federal proof

      The defense-affiliated story and any cleared references.

      Customer Marketing Manager 1 week

    4. 4

      Add the buying path

      Contract-vehicle resellers from the directory.

      Channel Account Manager (US) 2 days

    5. 5

      Status and sign-up

      Certifications held today, authorization updates by email.

      Field Marketing Manager, Public Sector (US) 1 day

    6. 6

      Build and route

      Briefing form to federal sales.

      Web Manager 3 days

    7. 7

      Retitle the SLED page

      State and local only, 81% in the title and description.

      Web Manager 1 hour

    First result
    1 month
    Cost
    Staff time only
    Owner
    Field Marketing Manager, Public Sector (US)

    Smallest test

    Publish the federal section as an anchor on the existing page this week.

    Why it works

    Split the page. Keep a SLED page that leads with "81% of North American states and provinces". Build a federal page around the mandates the job post names (Zero Trust, identity security, operational resilience, audit readiness), the GCC, GCC High and DoD environments, the defense-affiliated story, the certifications CoreView holds today, a plain "authorization status" section with a sign-up for updates, and a "how to buy" block pointing to the contract-vehicle resellers already in the partner directory. Add an agency-briefing request form that routes to federal sales.

    Federal buyers screen vendors fast on environment support, compliance status and buying path. A page that answers those three questions turns the field marketer's events and briefings into meetings, and it is ready the day the authorization news lands, without waiting for it.

    Ready to use

    ChecklistFederal page checklist

    [ ] Mandate map: Zero Trust, identity, resilience, audit readiness
    [ ] Commercial, GCC, GCC High, DoD support stated
    [ ] Certifications held today
    [ ] Authorization status and update sign-up
    [ ] Defense-affiliated story
    [ ] How to buy: contract-vehicle resellers
    [ ] Agency briefing form routed to federal sales
    [ ] SLED page retitled around 81% of states and provinces

    Risks and how to handle them

    • Overstating authorization

      State only what is held today, reviewed by legal.

    • Few public federal references

      Use anonymised stories and the defense-affiliated case first.

    Evidence

    • HiringField Marketing Manager, Public Sector (US), posted October 21, 2026: CoreView's "first dedicated Public Sector Field Marketing Manager to open the Federal market and grow our existing US SLED business"; "In SLED you inherit a strong brand and installed base; in Federal you start"; CoreView "is used by 81% of North American states and provinces", is a GovRAMP Premier Member with GovRAMP Ready verification, SOC 2 Type II and ISO 27001, and supports "Commercial, GCC, GCC High and DoD environments"; the goal: "if a government organization runs Microsoft 365, CoreView is the management and resilience layer above it".Source
    • HiringThe same post: build the Federal contact base "targeting 100+ decision-makers across 20+ agencies"; market "outcomes tied to Federal mandates (Zero Trust, identity security, operational resilience, audit readiness), not product features"; co-market with Microsoft Federal and systems integrators and run programs through contract vehicles and resellers "(for example Softchoice, CDW, TD Synnex)"; in SLED, run expansion plays across existing customers (CoreView ONE Enterprise, Tenant Resilience, Access Reviews, Control for SharePoint, Identity Resilience) and "turn SLED success stories into references, speaking slots and peer-led content". The post also says FedRAMP authorization is meant to be the catalyst for Federal.Source
    • Your websiteGovernment page (checked October 23, 2026): title "Microsoft 365 Security for State, Local, and Federal Government" and "For state, local and federal IT teams", but every story and quote is state, local or provincial (State of Iowa across nine tenants, State of Hawaii, a Canadian province that split a 300,000-account tenant into 51 virtual tenants); the same three figures, "30K+ government agencies in North America", "$200K saved (unused licenses)" and "285 tasks automated over 7 months", sit under each of those stories; the FAQ answers "Do you have FedRAMP authorization?" with "Not at this time", and the get-started steps say it "Works in Commercial, GCC, GCC High, DoD".Source
    • Your websiteSitemap (about 700 URLs): industry pages for healthcare, state and local government, education, and banking and finance, no federal page; 45 success stories, including a "defense-affiliated educational institution"; comparison pages only for AvePoint and Syskit, plus a datasheet versus the native Microsoft 365 admin center; no pages in other languages, although the newsroom carries German and French releases (a KuppingerCole rating, Swiss Cyber Security Days, a channel manager for southern Europe, a French partnership with Projetlys).Source
    • Your websiteDefense-affiliated institution story: about 300 Microsoft 365 users including "senior military officers and officials from multiple member nations", run by a two-person IT team; it moved to CoreView's Enterprise package for Virtual Tenants and scoped operator access.Source
    • Your websitePartner directory: filters by region (17 EMEA countries listed) and partner type (CoreView Professional Services Certified, distributor, managed service provider, reseller, system integrator); listings include Carahsoft, CDW, Softchoice and TD SYNNEX.Source
  • 02

    On the government page, Iowa, Hawaii and the Canadian province stories each end with the same three figures: 30K+ agencies, $200K saved and 285 tasks automated. A reader cannot tell whose result is whose, and the province's far bigger numbers (300,000 accounts split into 51 virtual tenants, up to 28,000 actions a month) are hidden.

    Medium impactLow effort First result in 2 weeks Web Manager

    First action

    Pull each story's own three numbers.

    How to measure it

    Story clicks

    Now
    –
    Target
    +30%
    By
    60 days

    Steps

    1. 1

      Collect numbers

      Per story.

      Customer Marketing Manager 1 day

    2. 2

      Edit the template

      One block per story.

      Web Manager 1 day

    3. 3

      Move the market stat

      To the header.

      Web Manager 1 hour

    4. 4

      Check other pages

      Healthcare, education, finance.

      Web Manager 1 day

    5. 5

      Brief sales

      Updated proof points.

      Sales and Partner Enablement Manager 1 hour

    6. 6

      Measure

      Clicks to full stories.

      Web Manager monthly

    First result
    2 weeks
    Cost
    $0
    Owner
    Web Manager

    Smallest test

    Fix the Iowa block today.

    Why it works

    Replace the repeated block with each story's own outcomes, move the market figure (30K+ agencies) to the page header, and check other industry pages for the same template repeat.

    Specific, attributed numbers are what government buyers quote to their own leadership.

    Risks and how to handle them

    • Customer approval for figures

      Use only figures already in the full stories.

    Evidence

    • Your websiteGovernment page (checked October 23, 2026): title "Microsoft 365 Security for State, Local, and Federal Government" and "For state, local and federal IT teams", but every story and quote is state, local or provincial (State of Iowa across nine tenants, State of Hawaii, a Canadian province that split a 300,000-account tenant into 51 virtual tenants); the same three figures, "30K+ government agencies in North America", "$200K saved (unused licenses)" and "285 tasks automated over 7 months", sit under each of those stories; the FAQ answers "Do you have FedRAMP authorization?" with "Not at this time", and the get-started steps say it "Works in Commercial, GCC, GCC High, DoD".Source
    • HiringField Marketing Manager, Public Sector (US), posted October 21, 2026: CoreView's "first dedicated Public Sector Field Marketing Manager to open the Federal market and grow our existing US SLED business"; "In SLED you inherit a strong brand and installed base; in Federal you start"; CoreView "is used by 81% of North American states and provinces", is a GovRAMP Premier Member with GovRAMP Ready verification, SOC 2 Type II and ISO 27001, and supports "Commercial, GCC, GCC High and DoD environments"; the goal: "if a government organization runs Microsoft 365, CoreView is the management and resilience layer above it".Source
  • 03

    CoreView's headline proof changes by page: 8000+ settings in the navigation, over 8,000 on the partner page, 8,500+ on pricing; CIS v6.0.0 on the AvePoint comparison and scanner, CIS 7.0.0 on the homepage dashboard. Security buyers and partners copy these numbers into decks and RFPs.

    Medium impactLow effort First result in 2 weeks Product Marketing Manager

    First action

    Confirm the current settings count and CIS version with product.

    How to measure it

    Pages corrected

    Now
    –
    Target
    100%
    By
    1 month

    Steps

    1. 1

      Confirm figures

      With product.

      Product Marketing Manager 1 day

    2. 2

      Search the site

      All instances.

      Web Manager 1 day

    3. 3

      Update pages

      Site and datasheets.

      Web Manager 2 days

    4. 4

      Update partner assets

      Portal and kits.

      Channel Partner Marketing Manager 2 days

    5. 5

      Create a facts sheet

      One source of truth.

      Sales and Partner Enablement Manager 1 day

    6. 6

      Review quarterly

      With each release.

      Product Marketing Manager quarterly

    First result
    2 weeks
    Cost
    $0
    Owner
    Product Marketing Manager

    Smallest test

    Fix the navigation line today.

    Why it works

    Pick the current figures, update every page, the partner portal and the enablement library, and add them to a single facts sheet the enablement manager maintains.

    Consistent numbers look precise; mismatched ones invite doubt in a security sale.

    Risks and how to handle them

    • Numbers keep growing

      Use a rounded floor such as "8,500+".

    Evidence

    • Your websiteInconsistent headline numbers: the navigation says "Find risks across 8000+ settings", the partner page "over 8,000 configuration details", the pricing and AvePoint pages "8,500+"; the AvePoint page and the free Tenant Security Scanner cite "CIS v6.0.0" baselines while the homepage dashboard image shows "CIS M365 Foundations 7.0.0".Source
    • HiringSales and Partner Enablement Manager (Remote EMEA, open, updated October 22, 2026), inside Product Marketing: designs and delivers "onboarding, certifications, kickoffs, and roadshows" and builds "competitor comparisons, playbooks, one-pagers, demo scripts" that "reps and partners can use immediately".Source
    • Your websiteBecome-a-partner page: "As a channel-first business"; benefits described in general terms ("tiered rewards model", "co-marketing resources", "certifications"), with no published tiers, requirements, margins or MSP-specific terms.Source
  • 04

    CoreView calls itself "channel-first", is hiring channel managers and a partner marketer to recruit partners in every region, yet the partner page describes rewards only in general terms, with no tiers, requirements, MDF or MSP terms.

    High impactLow effort First result in 1 month Channel Partner Marketing Man…

    First action

    Agree what can be published per tier.

    How to measure it

    Partner applications

    Now
    –
    Target
    +40%
    By
    2 quarters

    Steps

    1. 1

      Agree terms

      Publishable tier details.

      Campaign Director 1 week

    2. 2

      Write the table

      Tiers and requirements.

      Channel Partner Marketing Manager 2 days

    3. 3

      Add MSP track

      Multi-tenant terms.

      Channel Account Manager, Benelux/Nordics 1 week

    4. 4

      Publish

      Partner page and FAQ.

      Web Manager 2 days

    5. 5

      Promote

      Recruitment campaigns.

      Channel Partner Marketing Manager ongoing

    6. 6

      Measure

      Applications by region and type.

      Channel Partner Marketing Manager monthly

    First result
    1 month
    Cost
    Staff time only
    Owner
    Channel Partner Marketing Manager

    Smallest test

    Publish the tier names and requirements first.

    Why it works

    Publish a tier table (requirements, discounts or rebates, MDF eligibility, certification, deal registration), an MSP and MSSP track, and a short FAQ. Link it from recruitment campaigns.

    Partners compare programs before applying; clear terms raise application quality and speed.

    Risks and how to handle them

    • Margins are sensitive

      Publish ranges or benefits, keep exact numbers in the portal.

    Evidence

    • Your websiteBecome-a-partner page: "As a channel-first business"; benefits described in general terms ("tiered rewards model", "co-marketing resources", "certifications"), with no published tiers, requirements, margins or MSP-specific terms.Source
    • HiringChannel Partner Marketing Manager (Remote UK, posted October 1, 2026): joint marketing plans with Channel Directors, CAMs and BDRs "across the US (public and private sector), EMEA and APAC"; co-marketing and Market Development Fund programs; partner recruitment campaigns "in every region"; "campaign-in-a-box" assets "that partners can easily localize and execute themselves"; owns partner-sourced and partner-influenced pipeline reporting, the partner portal content and newsletters.Source
    • HiringChannel Account Managers (Remote US, posted September 22; Benelux/Nordics, posted September 23, 2026): grow "a partner ecosystem with VARs, SI's, Distributors and MSP's/MSSP's"; "Drive net new Channel Sourced pipeline"; run partner marketing "in Enterprise, Public Sector, Security and Microsoft Space"; recommend "channel partner program tools, incentives, and go-to-market messaging".Source
  • 05

    Only AvePoint and Syskit have comparison pages. The native admin-center comparison exists only as a datasheet, and ManageEngine M365 Manager Plus sells management, reporting and backups to the same administrators. The enablement manager is hired to build competitor comparisons anyway.

    High impactMedium effort First result in 1 month Product Marketing Manager

    First action

    Convert the datasheet into a page.

    How to measure it

    Comparison-page demos

    Now
    –
    Target
    +50%
    By
    2 quarters

    Steps

    1. 1

      Convert datasheet

      Native tools page.

      Product Marketing Manager 1 week

    2. 2

      Research rival

      ManageEngine features.

      Product Marketing Manager 1 week

    3. 3

      Write page

      Same format as AvePoint.

      Product Marketing Manager 1 week

    4. 4

      Legal review

      Claims.

      Commercial Counsel 3 days

    5. 5

      Share with sales

      In competitor comparisons.

      Sales and Partner Enablement Manager 1 day

    6. 6

      Measure

      Traffic and demos.

      Web Manager monthly

    First result
    1 month
    Cost
    Staff time only
    Owner
    Product Marketing Manager

    Smallest test

    Publish the native-tools page first.

    Why it works

    Turn the native-tools datasheet into a page ("Why Microsoft 365 admin centers aren't enough"), add a ManageEngine page, and keep a shared format with the existing two.

    Many buyers compare against doing nothing; a page on native tools catches that search and feeds sellers a link.

    Risks and how to handle them

    • Claims age

      Date and review quarterly.

    Evidence

    • Your websiteSitemap (about 700 URLs): industry pages for healthcare, state and local government, education, and banking and finance, no federal page; 45 success stories, including a "defense-affiliated educational institution"; comparison pages only for AvePoint and Syskit, plus a datasheet versus the native Microsoft 365 admin center; no pages in other languages, although the newsroom carries German and French releases (a KuppingerCole rating, Swiss Cyber Security Days, a channel manager for southern Europe, a French partnership with Projetlys).Source
    • Competitor researchRivals' own homepages: AvePoint, "the AI Trust Company" for AI governance across data and agents; Syskit Point, a "Microsoft 365 Governance Layer"; ManageEngine M365 Manager Plus for Microsoft 365 management, reporting and backups. CoreView's own comparison says "AvePoint recovers data. CoreView hardens" the configuration.Source
    • HiringSales and Partner Enablement Manager (Remote EMEA, open, updated October 22, 2026), inside Product Marketing: designs and delivers "onboarding, certifications, kickoffs, and roadshows" and builds "competitor comparisons, playbooks, one-pagers, demo scripts" that "reps and partners can use immediately".Source
  • 06

    CoreView offers ten free tools, from the Tenant Security Scanner to an admin permissions report. Someone who just scanned their tenant has a fresh list of problems. The new UK SDR and enterprise AEs need opening lines.

    High impactLow effort First result in 1 month Sales Development Representat…

    First action

    Measure today's time from scan to first touch.

    How to measure it

    Scan-to-meeting rate

    Now
    –
    Target
    +30%
    By
    1 quarter

    Steps

    1. 1

      Measure speed

      Current follow-up time.

      Sales Development Representative, UK 1 day

    2. 2

      Set routing

      HubSpot rules by domain.

      Marketing Operations 2 days

    3. 3

      Write openers

      Per tool.

      Sales Development Representative, UK 2 days

    4. 4

      Email follow-up

      Results plus use case.

      Demand Generation Manager 1 week

    5. 5

      Coach

      Weekly call review.

      Sales and Partner Enablement Manager weekly

    6. 6

      Track

      Meetings by tool.

      Marketing Operations weekly

    First result
    1 month
    Cost
    SDR time
    Owner
    Sales Development Representative, UK

    Smallest test

    Call one week's scanner users within a day.

    Why it works

    Route scanner users with company domains to the SDR team within one business day; open with the top two findings and offer a 20-minute review. Send the rest an email with their results and a link to the matching use case.

    Speed and specificity drive meeting rates, and the scan gives a reason to call that is about the prospect.

    Risks and how to handle them

    • Users dislike fast calls

      Offer email-only on the form.

    Evidence

    • Your websiteTen free tools, including the Tenant Security Scanner, an Entra app registration scanner, an admin permissions report, a Midnight Blizzard scanner, Teams access reviews, a free health check and a tenant migration checklist.Source
    • HiringDirect sales hiring: Enterprise Account Executives for North America's private sector ("Fortune 500 / Global 2000", new logos), UK/Northern Europe ("UK, Ireland, Nordics, and Benelux", with "ABM campaigns") and Italy; a Sales Development Representative in the UK; a French-speaking Solution Implementation Consultant for packaged services "such as tenant assessments, security posture reviews"; and a Senior Product Manager in Milan for "a new team built around a strategic initiative". Every post says CoreView serves "over 23 million users worldwide".Source
    • Your websiteHomepage: "Attackers don't break in. They log in and reconfigure your Microsoft 365 tenant."; covers "your identities, your endpoints, and the AI agents running inside your tenant"; promotes Control for SharePoint and the 2026 State of Microsoft 365 Security Report from "279 IT and security leaders"; proof such as CUNY's 700,000 mailboxes; "Trusted by 30,000+ IT and security leaders".Source

This quarter 9

The core plays for the next three months.

  • 07

    The partner marketer must build kits partners can "localize and execute themselves". CoreView already has the best lead magnet in the category: a free tenant security scan. Partners could run it for their own customers.

    High impactMedium effort First result in 1 quarter Channel Partner Marketing Man…

    First action

    Pilot the kit with three partners in three regions.

    How to measure it

    Kit-sourced opportunities

    Now
    –
    Target
    60 a quarter
    By
    2 quarters

    Steps

    1. 1

      Build tracking

      Partner-tagged scanner links.

      Marketing Operations 2 weeks

    2. 2

      Write the kit

      Emails, deck, script.

      Channel Partner Marketing Manager 2 weeks

    3. 3

      Translate

      Four languages.

      Channel Partner Marketing Manager 1 month

    4. 4

      Pilot

      Three partners.

      Channel Account Manager (US) 1 month

    5. 5

      Fund

      MDF for top partners.

      Campaign Director quarterly

    6. 6

      Report

      Pipeline by partner.

      Channel Partner Marketing Manager monthly

    First result
    1 quarter
    Cost
    MDF and translation
    Owner
    Channel Partner Marketing Manager

    Smallest test

    Give one partner a co-branded scanner link.

    Why it works

    Give partners a co-branded scanner link, an email sequence, a webinar deck and a findings-review script; leads tagged to the partner go back to them. Translate the kit into French, German, Italian and Dutch.

    Partners promote what produces meetings for them, and the scan gives every partner a reason to contact their base.

    Risks and how to handle them

    • Lead ownership disputes

      Clear rules before launch.

    Evidence

    • HiringChannel Partner Marketing Manager (Remote UK, posted October 1, 2026): joint marketing plans with Channel Directors, CAMs and BDRs "across the US (public and private sector), EMEA and APAC"; co-marketing and Market Development Fund programs; partner recruitment campaigns "in every region"; "campaign-in-a-box" assets "that partners can easily localize and execute themselves"; owns partner-sourced and partner-influenced pipeline reporting, the partner portal content and newsletters.Source
    • Your websiteTen free tools, including the Tenant Security Scanner, an Entra app registration scanner, an admin permissions report, a Midnight Blizzard scanner, Teams access reviews, a free health check and a tenant migration checklist.Source
    • Your websitePartner directory: filters by region (17 EMEA countries listed) and partner type (CoreView Professional Services Certified, distributor, managed service provider, reseller, system integrator); listings include Carahsoft, CDW, Softchoice and TD SYNNEX.Source
    • Your websiteSitemap (about 700 URLs): industry pages for healthcare, state and local government, education, and banking and finance, no federal page; 45 success stories, including a "defense-affiliated educational institution"; comparison pages only for AvePoint and Syskit, plus a datasheet versus the native Microsoft 365 admin center; no pages in other languages, although the newsroom carries German and French releases (a KuppingerCole rating, Swiss Cyber Security Days, a channel manager for southern Europe, a French partnership with Projetlys).Source
  • 08

    The Benelux/Nordics channel role names MSPs and MSSPs, CoreView reports MSP growth in Australia, and multi-tenant management is a core use case. The partner pages offer no MSP-specific path.

    High impactMedium effort First result in 2 quarters Channel Account Manager

    First action

    Interview three existing MSP partners about pricing needs.

    How to measure it

    MSP-managed tenants

    Now
    –
    Target
    +50%
    By
    3 quarters

    Steps

    1. 1

      Interview MSPs

      Pricing and needs.

      Channel Account Manager, Benelux/Nordics 2 weeks

    2. 2

      Design terms

      Multi-tenant pricing.

      Campaign Director 1 month

    3. 3

      Build page

      MSP track.

      Web Manager 2 weeks

    4. 4

      Recruit

      Five per region.

      Channel Account Manager, Benelux/Nordics 1 quarter

    5. 5

      Enable

      MSP onboarding.

      Sales and Partner Enablement Manager 1 month

    6. 6

      Measure

      Tenants and revenue.

      Channel Account Manager, Benelux/Nordics monthly

    First result
    2 quarters
    Cost
    Staff time only
    Owner
    Channel Account Manager, Benelux/Nordics

    Smallest test

    Offer the bundle to one MSP.

    Why it works

    Create an MSP page and terms: multi-tenant console, per-identity pricing across clients, a starter bundle for small tenants, and a co-branded security review service. Recruit five MSPs per region.

    MSPs bring many small and mid-size tenants that direct sales cannot reach economically.

    Risks and how to handle them

    • Channel conflict

      Set rules on account ownership.

    Evidence

    • HiringChannel Account Managers (Remote US, posted September 22; Benelux/Nordics, posted September 23, 2026): grow "a partner ecosystem with VARs, SI's, Distributors and MSP's/MSSP's"; "Drive net new Channel Sourced pipeline"; run partner marketing "in Enterprise, Public Sector, Security and Microsoft Space"; recommend "channel partner program tools, incentives, and go-to-market messaging".Source
    • Your websiteNewsroom: GovRAMP Premier membership, the acquisition of Simeon Cloud, the Corey AI agent, the Control for SharePoint launch, availability through Azure Marketplace, Australian iRAP certification and MSP growth, and Washington State expanding its engagement.Source
    • Your websitePricing page: two plans, Tenant Resilience and Tenant Management, with Platform Core included and modules added to either; "Pay by the number of licensed identities. No per-admin fees, ever."; every button says "Request pricing"; a separate ROI calculator exists.Source
    • Your websiteBecome-a-partner page: "As a channel-first business"; benefits described in general terms ("tiered rewards model", "co-marketing resources", "certifications"), with no published tiers, requirements, margins or MSP-specific terms.Source
  • 09

    The public sector post names Microsoft Federal and federal integrators as co-marketing partners, and resellers such as CDW, Softchoice and TD SYNNEX. The directory already lists those resellers and Carahsoft, but no federal integrator.

    High impactHigh effort First result in 2 quarters Field Marketing Manager

    First action

    List integrators with Microsoft 365 practices.

    How to measure it

    Federal SI opportunities

    Now
    –
    Target
    10
    By
    3 quarters

    Steps

    1. 1

      List targets

      Microsoft 365 practices.

      Field Marketing Manager, Public Sector (US) 1 week

    2. 2

      Write the pitch

      Practice fit.

      Product Marketing Manager 2 weeks

    3. 3

      Design the model

      Referral and resale.

      Channel Account Manager (US) 1 month

    4. 4

      Run briefings

      Two integrators.

      Field Marketing Manager, Public Sector (US) 1 quarter

    5. 5

      Joint content

      One webinar each.

      Channel Partner Marketing Manager 1 quarter

    6. 6

      Track

      Sourced pipeline.

      Field Marketing Manager, Public Sector (US) monthly

    First result
    2 quarters
    Cost
    Event and travel budget
    Owner
    Field Marketing Manager, Public Sector (US)

    Smallest test

    Brief one integrator.

    Why it works

    Build a short integrator pitch (where CoreView fits in their Microsoft 365 and Zero Trust practices), a joint briefing format, and a referral and resale model. Start with two integrators that already run Microsoft 365 practices.

    In federal, integrators shape what agencies buy; being in their reference architectures is the fastest route in.

    Risks and how to handle them

    • Long cycles

      Start with SLED integrators where references exist.

    Builds on

    Evidence

    • HiringThe same post: build the Federal contact base "targeting 100+ decision-makers across 20+ agencies"; market "outcomes tied to Federal mandates (Zero Trust, identity security, operational resilience, audit readiness), not product features"; co-market with Microsoft Federal and systems integrators and run programs through contract vehicles and resellers "(for example Softchoice, CDW, TD Synnex)"; in SLED, run expansion plays across existing customers (CoreView ONE Enterprise, Tenant Resilience, Access Reviews, Control for SharePoint, Identity Resilience) and "turn SLED success stories into references, speaking slots and peer-led content". The post also says FedRAMP authorization is meant to be the catalyst for Federal.Source
    • Your websitePartner directory: filters by region (17 EMEA countries listed) and partner type (CoreView Professional Services Certified, distributor, managed service provider, reseller, system integrator); listings include Carahsoft, CDW, Softchoice and TD SYNNEX.Source
    • HiringField Marketing Manager, Public Sector (US), posted October 21, 2026: CoreView's "first dedicated Public Sector Field Marketing Manager to open the Federal market and grow our existing US SLED business"; "In SLED you inherit a strong brand and installed base; in Federal you start"; CoreView "is used by 81% of North American states and provinces", is a GovRAMP Premier Member with GovRAMP Ready verification, SOC 2 Type II and ISO 27001, and supports "Commercial, GCC, GCC High and DoD environments"; the goal: "if a government organization runs Microsoft 365, CoreView is the management and resilience layer above it".Source
  • 10

    The public sector post asks to turn SLED success stories into references, speaking slots and peer-led content, and to run expansion plays for Control for SharePoint, Access Reviews and Identity Resilience. Government buyers trust peers above vendors.

    High impactMedium effort First result in 1 quarter Customer Marketing Manager

    First action

    Invite five SLED champions to a first peer call.

    How to measure it

    SLED module expansion

    Now
    –
    Target
    +25%
    By
    3 quarters

    Steps

    1. 1

      Pick champions

      Ten SLED customers.

      Customer Marketing Manager 2 weeks

    2. 2

      Design benefits

      Access and recognition.

      Customer Marketing Manager 1 week

    3. 3

      First call

      Peer roundtable.

      Field Marketing Manager, Public Sector (US) 1 month

    4. 4

      Speaking slots

      State CIO events.

      Field Marketing Manager, Public Sector (US) 1 quarter

    5. 5

      Expansion plays

      By module.

      Customer Success Manager ongoing

    6. 6

      Measure

      References and expansion.

      Customer Marketing Manager quarterly

    First result
    1 quarter
    Cost
    Event costs
    Owner
    Customer Marketing Manager

    Smallest test

    Hold one peer call.

    Why it works

    Recruit ten state and local champions into a reference network: quarterly peer calls, speaking slots at state CIO events, early access to new modules. Use the calls to run expansion plays by module.

    Peer references close public sector deals, and engaged champions buy new modules first.

    Risks and how to handle them

    • Agencies limit endorsements

      Offer anonymous peer calls.

    Evidence

    • HiringField Marketing Manager, Public Sector (US), posted October 21, 2026: CoreView's "first dedicated Public Sector Field Marketing Manager to open the Federal market and grow our existing US SLED business"; "In SLED you inherit a strong brand and installed base; in Federal you start"; CoreView "is used by 81% of North American states and provinces", is a GovRAMP Premier Member with GovRAMP Ready verification, SOC 2 Type II and ISO 27001, and supports "Commercial, GCC, GCC High and DoD environments"; the goal: "if a government organization runs Microsoft 365, CoreView is the management and resilience layer above it".Source
    • HiringThe same post: build the Federal contact base "targeting 100+ decision-makers across 20+ agencies"; market "outcomes tied to Federal mandates (Zero Trust, identity security, operational resilience, audit readiness), not product features"; co-market with Microsoft Federal and systems integrators and run programs through contract vehicles and resellers "(for example Softchoice, CDW, TD Synnex)"; in SLED, run expansion plays across existing customers (CoreView ONE Enterprise, Tenant Resilience, Access Reviews, Control for SharePoint, Identity Resilience) and "turn SLED success stories into references, speaking slots and peer-led content". The post also says FedRAMP authorization is meant to be the catalyst for Federal.Source
    • Your websiteGovernment page (checked October 23, 2026): title "Microsoft 365 Security for State, Local, and Federal Government" and "For state, local and federal IT teams", but every story and quote is state, local or provincial (State of Iowa across nine tenants, State of Hawaii, a Canadian province that split a 300,000-account tenant into 51 virtual tenants); the same three figures, "30K+ government agencies in North America", "$200K saved (unused licenses)" and "285 tasks automated over 7 months", sit under each of those stories; the FAQ answers "Do you have FedRAMP authorization?" with "Not at this time", and the get-started steps say it "Works in Commercial, GCC, GCC High, DoD".Source
    • Your websiteSuccess-story URLs include generic slugs such as /success-stories/government, /government-1, /healthcare and /healthcare-1; the "government" story is a large US state with "over 40,000 public Microsoft Teams channels" fixed with CoreView health checks and playbooks.Source
  • 11

    CoreView ships CIS and Essential 8 baselines, the latter an Australian framework. The UK, Nordic, Benelux and Italian sales hires sell to enterprises that answer to European regulation such as NIS2 and, in finance, DORA.

    High impactMedium effort First result in 1 quarter Enterprise Account Executive

    First action

    Pick the five requirements most asked about in European deals.

    How to measure it

    EMEA opportunities using the guides

    Now
    –
    Target
    30
    By
    2 quarters

    Steps

    1. 1

      Pick requirements

      From recent deals.

      Enterprise Account Executive, UK/Northern Europe 1 week

    2. 2

      Map controls

      With product.

      Product Marketing Manager 1 month

    3. 3

      Legal review

      Claims.

      Commercial Counsel 2 weeks

    4. 4

      Publish guides

      Pages and checklist.

      Web Manager 2 weeks

    5. 5

      Talk track

      For AEs and partners.

      Sales and Partner Enablement Manager 1 week

    6. 6

      Measure

      Influenced pipeline.

      Marketing Operations quarterly

    First result
    1 quarter
    Cost
    Staff and legal time
    Owner
    Enterprise Account Executive, UK/Northern Europe

    Smallest test

    Publish one mapping.

    Why it works

    Publish mapping guides showing which CoreView controls and reports help evidence relevant requirements, with a downloadable checklist and an AE talk track. Keep the claims to "helps evidence", reviewed by counsel.

    Regulation drives budget in Europe, and a mapping turns a tool into an audit answer.

    Risks and how to handle them

    • Overclaiming compliance

      Say "helps evidence", never "compliant".

    Evidence

    • HiringDirect sales hiring: Enterprise Account Executives for North America's private sector ("Fortune 500 / Global 2000", new logos), UK/Northern Europe ("UK, Ireland, Nordics, and Benelux", with "ABM campaigns") and Italy; a Sales Development Representative in the UK; a French-speaking Solution Implementation Consultant for packaged services "such as tenant assessments, security posture reviews"; and a Senior Product Manager in Milan for "a new team built around a strategic initiative". Every post says CoreView serves "over 23 million users worldwide".Source
    • Your websiteInconsistent headline numbers: the navigation says "Find risks across 8000+ settings", the partner page "over 8,000 configuration details", the pricing and AvePoint pages "8,500+"; the AvePoint page and the free Tenant Security Scanner cite "CIS v6.0.0" baselines while the homepage dashboard image shows "CIS M365 Foundations 7.0.0".Source
    • Your websitePricing page: two plans, Tenant Resilience and Tenant Management, with Platform Core included and modules added to either; "Pay by the number of licensed identities. No per-admin fees, ever."; every button says "Request pricing"; a separate ROI calculator exists.Source
  • 12

    CoreView is hiring an Italian AE, a French-speaking implementation consultant and a Benelux/Nordics channel manager, and issues press releases in German and French. The website is English only.

    Medium impactMedium effort First result in 1 quarter Field Marketing Manager

    First action

    Start with French, where a consultant and partners exist.

    How to measure it

    Local-language demos

    Now
    –
    Target
    15 a quarter
    By
    2 quarters

    Steps

    1. 1

      Pick markets

      French, German, Italian.

      Field Marketing Manager, EMEA 1 week

    2. 2

      Write pages

      Native review.

      Field Marketing Manager, EMEA 1 month

    3. 3

      Add local proof

      Regional stories.

      Customer Marketing Manager 1 month

    4. 4

      Add partners

      Local partner links.

      Channel Partner Marketing Manager 1 week

    5. 5

      Route leads

      Local teams.

      Marketing Operations 1 week

    6. 6

      Measure

      Demos per page.

      Marketing Operations monthly

    First result
    1 quarter
    Cost
    Translation
    Owner
    Field Marketing Manager, EMEA

    Smallest test

    Launch the French page.

    Why it works

    Build one landing page per language (tenant resilience, local proof, local partners, demo form routed to the local team) and point local press and events to it.

    Local-language pages convert local campaigns and help partners promote CoreView.

    Risks and how to handle them

    • Thin pages

      Keep them focused on one offer.

    Evidence

    • HiringDirect sales hiring: Enterprise Account Executives for North America's private sector ("Fortune 500 / Global 2000", new logos), UK/Northern Europe ("UK, Ireland, Nordics, and Benelux", with "ABM campaigns") and Italy; a Sales Development Representative in the UK; a French-speaking Solution Implementation Consultant for packaged services "such as tenant assessments, security posture reviews"; and a Senior Product Manager in Milan for "a new team built around a strategic initiative". Every post says CoreView serves "over 23 million users worldwide".Source
    • Your websiteSitemap (about 700 URLs): industry pages for healthcare, state and local government, education, and banking and finance, no federal page; 45 success stories, including a "defense-affiliated educational institution"; comparison pages only for AvePoint and Syskit, plus a datasheet versus the native Microsoft 365 admin center; no pages in other languages, although the newsroom carries German and French releases (a KuppingerCole rating, Swiss Cyber Security Days, a channel manager for southern Europe, a French partnership with Projetlys).Source
    • HiringChannel Account Managers (Remote US, posted September 22; Benelux/Nordics, posted September 23, 2026): grow "a partner ecosystem with VARs, SI's, Distributors and MSP's/MSSP's"; "Drive net new Channel Sourced pipeline"; run partner marketing "in Enterprise, Public Sector, Security and Microsoft Space"; recommend "channel partner program tools, incentives, and go-to-market messaging".Source
    • Your websitePartner directory: filters by region (17 EMEA countries listed) and partner type (CoreView Professional Services Certified, distributor, managed service provider, reseller, system integrator); listings include Carahsoft, CDW, Softchoice and TD SYNNEX.Source
  • 13

    CoreView is publishing Copilot readiness content and research that most enterprises delay Copilot, and its homepage now covers "the AI agents running inside your tenant". SharePoint oversharing is the readiness question, and Control for SharePoint answers it.

    High impactMedium effort First result in 1 quarter Product Marketing Manager

    First action

    Define ten checks from the readiness posts.

    How to measure it

    Readiness-check opportunities

    Now
    –
    Target
    40 a quarter
    By
    2 quarters

    Steps

    1. 1

      Define checks

      From the posts.

      Product Marketing Manager 2 weeks

    2. 2

      Build

      On the scanner engine.

      Senior Product Manager 1 month

    3. 3

      Report design

      Findings and fixes.

      Product Marketing Manager 2 weeks

    4. 4

      Launch

      Webinar and partners.

      Channel Partner Marketing Manager 1 month

    5. 5

      Follow-up

      SDR routing.

      Sales Development Representative, UK ongoing

    6. 6

      Measure

      Users to opportunities.

      Marketing Operations monthly

    First result
    1 quarter
    Cost
    Engineering time
    Owner
    Product Marketing Manager

    Smallest test

    Run the checks by hand for five prospects.

    Why it works

    Add a free Copilot readiness check to the free tools: oversharing, guest access, sensitivity gaps, with a report and a path to Control for SharePoint. Package it for partners too.

    Readiness is a live budget line, and a free check turns content into pipeline.

    Risks and how to handle them

    • Read access concerns

      Document permissions clearly.

    Evidence

    • Your websiteBlog and research on Copilot: "Best Practice for a Microsoft Copilot Readiness Assessment" (October 21, 2026), other Copilot readiness posts, and a release that "66 percent of enterprises delay Microsoft Copilot".Source
    • Your websiteHomepage: "Attackers don't break in. They log in and reconfigure your Microsoft 365 tenant."; covers "your identities, your endpoints, and the AI agents running inside your tenant"; promotes Control for SharePoint and the 2026 State of Microsoft 365 Security Report from "279 IT and security leaders"; proof such as CUNY's 700,000 mailboxes; "Trusted by 30,000+ IT and security leaders".Source
    • Your websiteTen free tools, including the Tenant Security Scanner, an Entra app registration scanner, an admin permissions report, a Midnight Blizzard scanner, Teams access reviews, a free health check and a tenant migration checklist.Source
    • Your websiteNewsroom: GovRAMP Premier membership, the acquisition of Simeon Cloud, the Corey AI agent, the Control for SharePoint launch, availability through Azure Marketplace, Australian iRAP certification and MSP growth, and Washington State expanding its engagement.Source
  • 14

    CoreView prices per licensed identity with no per-admin fees, a buyer-friendly model, but every plan says "Request pricing". Many enterprise buyers want a budget range before a call.

    Medium impactMedium effort First result in 1 quarter Product Marketing Manager

    First action

    Agree a publishable range.

    How to measure it

    Pricing-to-demo conversion

    Now
    –
    Target
    +20%
    By
    2 quarters

    Steps

    1. 1

      Agree range

      Per identity.

      Campaign Director 2 weeks

    2. 2

      Build estimator

      Three inputs.

      Web Manager 2 weeks

    3. 3

      Link ROI

      Calculator.

      Web Manager 1 day

    4. 4

      Brief sales

      Same ranges.

      Sales and Partner Enablement Manager 1 day

    5. 5

      Test

      Against the current page.

      Web Manager 1 month

    6. 6

      Measure

      Demo rate.

      Marketing Operations monthly

    First result
    1 quarter
    Cost
    Staff time
    Owner
    Product Marketing Manager

    Smallest test

    Add a "from" price.

    Why it works

    Add a simple estimator (identities, plan, modules) that shows a range and links to the ROI calculator, or a "from" price per identity. Gate the exact quote, not the range.

    Budget clarity qualifies buyers earlier and shortens cycles.

    Risks and how to handle them

    • Partners' pricing

      Show list prices only.

    Evidence

    • Your websitePricing page: two plans, Tenant Resilience and Tenant Management, with Platform Core included and modules added to either; "Pay by the number of licensed identities. No per-admin fees, ever."; every button says "Request pricing"; a separate ROI calculator exists.Source
    • HiringDirect sales hiring: Enterprise Account Executives for North America's private sector ("Fortune 500 / Global 2000", new logos), UK/Northern Europe ("UK, Ireland, Nordics, and Benelux", with "ABM campaigns") and Italy; a Sales Development Representative in the UK; a French-speaking Solution Implementation Consultant for packaged services "such as tenant assessments, security posture reviews"; and a Senior Product Manager in Milan for "a new team built around a strategic initiative". Every post says CoreView serves "over 23 million users worldwide".Source
  • 15

    The enablement manager will run certifications and roadshows, and the directory already has a "Professional Services Certified" badge. Buyers choosing a partner cannot see which partners are trained on which modules.

    High impactMedium effort First result in 1 quarter Sales and Partner Enablement…

    First action

    Turn the current onboarding into level one.

    How to measure it

    Certified individuals

    Now
    –
    Target
    300
    By
    3 quarters

    Steps

    1. 1

      Design levels

      Three tracks.

      Sales and Partner Enablement Manager 2 weeks

    2. 2

      Build content

      Videos and quizzes.

      Sales and Partner Enablement Manager 1 month

    3. 3

      Badges

      In directory.

      Web Manager 2 weeks

    4. 4

      Tie to tiers

      Program rules.

      Campaign Director 1 week

    5. 5

      Launch

      Partner kickoffs.

      Sales and Partner Enablement Manager 1 month

    6. 6

      Measure

      Win rates of certified partners.

      Channel Partner Marketing Manager quarterly

    First result
    1 quarter
    Cost
    Platform cost
    Owner
    Sales and Partner Enablement Manager

    Smallest test

    Certify one partner team.

    Why it works

    Create a three-level partner certification (sales, technical, services) with badges by module, shown in the directory, and require it for top tiers.

    Certified partners close and implement better, and badges make training worth it to partners.

    Risks and how to handle them

    • Low completion

      Short modules and incentives.

    Evidence

    • HiringSales and Partner Enablement Manager (Remote EMEA, open, updated October 22, 2026), inside Product Marketing: designs and delivers "onboarding, certifications, kickoffs, and roadshows" and builds "competitor comparisons, playbooks, one-pagers, demo scripts" that "reps and partners can use immediately".Source
    • Your websitePartner directory: filters by region (17 EMEA countries listed) and partner type (CoreView Professional Services Certified, distributor, managed service provider, reseller, system integrator); listings include Carahsoft, CDW, Softchoice and TD SYNNEX.Source
    • Your websiteBecome-a-partner page: "As a channel-first business"; benefits described in general terms ("tiered rewards model", "co-marketing resources", "certifications"), with no published tiers, requirements, margins or MSP-specific terms.Source

Big bets 3

Larger plays that can change the trajectory.

  • 16

    The job post plans a 90-day launch in the field once FedRAMP authorization comes. The work that makes the launch land (contact base, integrators, page, briefing format) can be done before it.

    High impactHigh effort First result in 4 quarters Field Marketing Manager

    First action

    Draft the 90-day launch calendar.

    How to measure it

    Federal opportunities

    Now
    –
    Target
    25
    By
    4 quarters

    Steps

    1. 1

      Build contact base

      100+ decision-makers.

      Field Marketing Manager, Public Sector (US) 1 quarter

    2. 2

      Prepare content

      Deck and one-pagers.

      Product Marketing Manager 1 month

    3. 3

      Align partners

      Integrators and resellers.

      Channel Account Manager (US) 1 quarter

    4. 4

      Plan events

      Roundtables.

      Field Marketing Manager, Public Sector (US) 1 month

    5. 5

      Run the launch

      90 days.

      Field Marketing Manager, Public Sector (US) 1 quarter

    6. 6

      Review

      Pipeline and next steps.

      Field Marketing Manager, Public Sector (US) quarterly

    First result
    4 quarters
    Cost
    Event and travel budget
    Owner
    Field Marketing Manager, Public Sector (US)

    Smallest test

    Build the contact list.

    Build the prospect list. The list compiled from public sources, verified, deduplicated and delivered to your CRM. Usually live within days.

    Book a working session

    Why it works

    Prepare the launch kit now: the federal page, briefing deck, mandate one-pagers, an integrator co-marketing plan, and a list of 100+ decision-makers. When authorization is announced, run briefings, roundtables and partner webinars for 90 days.

    Launches succeed on preparation, and federal cycles reward the first credible vendor in the room.

    Risks and how to handle them

    • Authorization timing

      Prepare assets that are useful for GCC customers in the meantime.

    Builds on

    Evidence

    • HiringField Marketing Manager, Public Sector (US), posted October 21, 2026: CoreView's "first dedicated Public Sector Field Marketing Manager to open the Federal market and grow our existing US SLED business"; "In SLED you inherit a strong brand and installed base; in Federal you start"; CoreView "is used by 81% of North American states and provinces", is a GovRAMP Premier Member with GovRAMP Ready verification, SOC 2 Type II and ISO 27001, and supports "Commercial, GCC, GCC High and DoD environments"; the goal: "if a government organization runs Microsoft 365, CoreView is the management and resilience layer above it".Source
    • HiringThe same post: build the Federal contact base "targeting 100+ decision-makers across 20+ agencies"; market "outcomes tied to Federal mandates (Zero Trust, identity security, operational resilience, audit readiness), not product features"; co-market with Microsoft Federal and systems integrators and run programs through contract vehicles and resellers "(for example Softchoice, CDW, TD Synnex)"; in SLED, run expansion plays across existing customers (CoreView ONE Enterprise, Tenant Resilience, Access Reviews, Control for SharePoint, Identity Resilience) and "turn SLED success stories into references, speaking slots and peer-led content". The post also says FedRAMP authorization is meant to be the catalyst for Federal.Source
    • Your websiteGovernment page (checked October 23, 2026): title "Microsoft 365 Security for State, Local, and Federal Government" and "For state, local and federal IT teams", but every story and quote is state, local or provincial (State of Iowa across nine tenants, State of Hawaii, a Canadian province that split a 300,000-account tenant into 51 virtual tenants); the same three figures, "30K+ government agencies in North America", "$200K saved (unused licenses)" and "285 tasks automated over 7 months", sit under each of those stories; the FAQ answers "Do you have FedRAMP authorization?" with "Not at this time", and the get-started steps say it "Works in Commercial, GCC, GCC High, DoD".Source
  • 17

    CoreView backs up thousands of settings per tenant across 23 million users. Aggregated, that shows how often tenants drift, which settings change most and how long fixes take, a view nobody else has.

    High impactHigh effort First result in 3 quarters Intelligence Labs Lead

    First action

    Pick six metrics that can be anonymised.

    How to measure it

    Index downloads

    Now
    –
    Target
    5,000
    By
    1 year

    Steps

    1. 1

      Pick metrics

      Six.

      Intelligence Labs Lead 2 weeks

    2. 2

      Privacy review

      Aggregation rules.

      Commercial Counsel 1 month

    3. 3

      Analyze

      By industry and size.

      Data Engineer 1 month

    4. 4

      Write

      Index and edition.

      Intelligence Labs Lead 1 month

    5. 5

      Launch

      Press and partners.

      Campaign Director 1 month

    6. 6

      Benchmark in product

      Customer comparisons.

      Senior Product Manager 2 quarters

    First result
    3 quarters
    Cost
    Analyst time
    Owner
    Intelligence Labs Lead

    Smallest test

    Publish one chart.

    Why it works

    Publish a twice-yearly index by industry and size (drift rate, privileged accounts, risky apps, time to restore), with a public sector edition. Let customers compare themselves.

    Original data earns press, analyst attention and a reason for sales and partners to call.

    Risks and how to handle them

    • Customer data concerns

      Aggregate and suppress small groups.

    Evidence

    • HiringDirect sales hiring: Enterprise Account Executives for North America's private sector ("Fortune 500 / Global 2000", new logos), UK/Northern Europe ("UK, Ireland, Nordics, and Benelux", with "ABM campaigns") and Italy; a Sales Development Representative in the UK; a French-speaking Solution Implementation Consultant for packaged services "such as tenant assessments, security posture reviews"; and a Senior Product Manager in Milan for "a new team built around a strategic initiative". Every post says CoreView serves "over 23 million users worldwide".Source
    • Your websiteHomepage: "Attackers don't break in. They log in and reconfigure your Microsoft 365 tenant."; covers "your identities, your endpoints, and the AI agents running inside your tenant"; promotes Control for SharePoint and the 2026 State of Microsoft 365 Security Report from "279 IT and security leaders"; proof such as CUNY's 700,000 mailboxes; "Trusted by 30,000+ IT and security leaders".Source
    • Your websiteInconsistent headline numbers: the navigation says "Find risks across 8000+ settings", the partner page "over 8,000 configuration details", the pricing and AvePoint pages "8,500+"; the AvePoint page and the free Tenant Security Scanner cite "CIS v6.0.0" baselines while the homepage dashboard image shows "CIS M365 Foundations 7.0.0".Source
  • 18

    CoreView is available through Azure Marketplace, and the new enterprise AEs target Fortune 500 and Global 2000 companies, many of which buy through Microsoft agreements.

    High impactMedium effort First result in 3 quarters Enterprise Account Executive

    First action

    Run one deal through a private offer.

    How to measure it

    Marketplace deals

    Now
    –
    Target
    10
    By
    3 quarters

    Steps

    1. 1

      Check eligibility

      Co-sell status.

      Microsoft Alliance Manager 2 weeks

    2. 2

      Train AEs

      Private offers.

      Sales and Partner Enablement Manager 1 week

    3. 3

      Update pricing page

      Buying options.

      Web Manager 1 day

    4. 4

      Co-sell

      Microsoft account teams.

      Enterprise Account Executive, Private Sector ongoing

    5. 5

      Case study

      First marketplace deal.

      Customer Marketing Manager 1 quarter

    6. 6

      Measure

      Cycle time vs direct.

      Revenue Operations quarterly

    First result
    3 quarters
    Cost
    Marketplace fees
    Owner
    Enterprise Account Executive, Private Sector

    Smallest test

    Offer it in one late-stage deal.

    Why it works

    Make private offers a standard option in enterprise deals, train AEs on the process, add "buy through Azure Marketplace" to the pricing page, and co-sell with Microsoft account teams where eligible.

    Buying through an existing Microsoft relationship can shorten procurement for large enterprises.

    Risks and how to handle them

    • Fees cut margin

      Use for deals where speed matters.

    Evidence

    • Your websiteNewsroom: GovRAMP Premier membership, the acquisition of Simeon Cloud, the Corey AI agent, the Control for SharePoint launch, availability through Azure Marketplace, Australian iRAP certification and MSP growth, and Washington State expanding its engagement.Source
    • HiringDirect sales hiring: Enterprise Account Executives for North America's private sector ("Fortune 500 / Global 2000", new logos), UK/Northern Europe ("UK, Ireland, Nordics, and Benelux", with "ABM campaigns") and Italy; a Sales Development Representative in the UK; a French-speaking Solution Implementation Consultant for packaged services "such as tenant assessments, security posture reviews"; and a Senior Product Manager in Milan for "a new team built around a strategic initiative". Every post says CoreView serves "over 23 million users worldwide".Source
    • Your websitePricing page: two plans, Tenant Resilience and Tenant Management, with Platform Core included and modules added to either; "Pay by the number of licensed identities. No per-admin fees, ever."; every button says "Request pricing"; a separate ROI calculator exists.Source

Wildcards 3

Unexpected experiments, each with a cheap way to test it.

  • 19

    CoreView publishes research through Intelligence Labs and free scanners for named attack campaigns. Partners need reasons to contact their customers every month.

    Medium impactLow effort First result in 1 quarter Intelligence Labs Lead

    First action

    Pick the first three topics.

    How to measure it

    Monthly attendees

    Now
    –
    Target
    200
    By
    2 quarters

    Steps

    1. 1

      Pick topics

      Three months.

      Intelligence Labs Lead 1 week

    2. 2

      Recruit co-hosts

      Partners.

      Channel Partner Marketing Manager 2 weeks

    3. 3

      Run

      Monthly.

      Intelligence Labs Lead monthly

    4. 4

      Follow-up

      Scan offer.

      Sales Development Representative, UK monthly

    5. 5

      Add to kit

      Recordings.

      Channel Partner Marketing Manager monthly

    6. 6

      Measure

      Meetings per session.

      Marketing Operations monthly

    First result
    1 quarter
    Cost
    Staff time
    Owner
    Intelligence Labs Lead

    Smallest test

    Run one session.

    Why it works

    Run a monthly 30-minute webinar on a real Microsoft 365 attack technique, with a scan and a partner co-host. Partners invite their customers; recordings go in the campaign kit.

    Timely threat content gets attention, and partners get a regular touchpoint.

    Risks and how to handle them

    • Topic fatigue

      Rotate formats.

    Evidence

    • Your websiteTen free tools, including the Tenant Security Scanner, an Entra app registration scanner, an admin permissions report, a Midnight Blizzard scanner, Teams access reviews, a free health check and a tenant migration checklist.Source
    • HiringChannel Partner Marketing Manager (Remote UK, posted October 1, 2026): joint marketing plans with Channel Directors, CAMs and BDRs "across the US (public and private sector), EMEA and APAC"; co-marketing and Market Development Fund programs; partner recruitment campaigns "in every region"; "campaign-in-a-box" assets "that partners can easily localize and execute themselves"; owns partner-sourced and partner-influenced pipeline reporting, the partner portal content and newsletters.Source
    • Your websiteNewsroom: GovRAMP Premier membership, the acquisition of Simeon Cloud, the Corey AI agent, the Control for SharePoint launch, availability through Azure Marketplace, Australian iRAP certification and MSP growth, and Washington State expanding its engagement.Source
  • 20

    Some success stories sit at URLs like /success-stories/government, /government-1 and /healthcare-1. The "government" story, a large state with over 40,000 public Teams, is a striking result hidden behind a generic address.

    Low impactLow effort First result in 1 month Web Manager

    First action

    List all stories with generic slugs.

    How to measure it

    Story organic visits

    Now
    –
    Target
    +20%
    By
    2 quarters

    Steps

    1. 1

      List

      Generic slugs.

      Web Manager 1 day

    2. 2

      Rename

      Descriptive slugs.

      Web Manager 2 days

    3. 3

      Redirect

      Old URLs.

      Web Manager 1 day

    4. 4

      Retitle

      With results.

      Customer Marketing Manager 2 days

    5. 5

      Filters

      Industry, region.

      Web Manager 1 week

    6. 6

      Measure

      Visits.

      Web Manager monthly

    First result
    1 month
    Cost
    $0
    Owner
    Web Manager

    Smallest test

    Rename the 40,000-Teams story.

    Why it works

    Give each story a descriptive slug and title with the result (with redirects from the old URLs), and add industry and region filters to the stories page.

    Descriptive URLs and titles help search and let sales find the right story.

    Risks and how to handle them

    • Broken links

      Test redirects.

    Evidence

    • Your websiteSuccess-story URLs include generic slugs such as /success-stories/government, /government-1, /healthcare and /healthcare-1; the "government" story is a large US state with "over 40,000 public Microsoft Teams channels" fixed with CoreView health checks and playbooks.Source
    • Your websiteSitemap (about 700 URLs): industry pages for healthcare, state and local government, education, and banking and finance, no federal page; 45 success stories, including a "defense-affiliated educational institution"; comparison pages only for AvePoint and Syskit, plus a datasheet versus the native Microsoft 365 admin center; no pages in other languages, although the newsroom carries German and French releases (a KuppingerCole rating, Swiss Cyber Security Days, a channel manager for southern Europe, a French partnership with Projetlys).Source
  • 21

    Real visitors pass Core Web Vitals, but the mobile lab test scores 45 with 2.2 seconds of blocking time and about 1 MB of JavaScript. As more tags and videos are added, the field results can slip.

    Low impactMedium effort First result in 1 quarter Web Manager

    First action

    List all scripts on the homepage.

    How to measure it

    Lab performance score

    Now
    –
    Target
    70+
    By
    1 quarter

    Steps

    1. 1

      Audit

      Scripts and tags.

      Web Manager 1 week

    2. 2

      Defer

      Non-essential tags.

      Web Manager 1 week

    3. 3

      Lazy-load

      Videos.

      Web Manager 1 week

    4. 4

      Budget

      JavaScript limit.

      Web Manager 1 day

    5. 5

      Monitor

      Field data.

      Web Manager monthly

    6. 6

      Review

      New tags.

      Marketing Operations monthly

    First result
    1 quarter
    Cost
    Developer time
    Owner
    Web Manager

    Smallest test

    Defer one tag.

    Why it works

    Audit scripts, defer non-essential tags, lazy-load the video carousel, and set a JavaScript budget for new pages.

    Keeping speed good is cheaper than recovering it, and a security vendor's site is judged by technical buyers.

    Risks and how to handle them

    • Tracking loss

      Test tags after deferral.

    Evidence

    • Google PageSpeedHomepage: real visitors pass Core Web Vitals (field LCP 1.4 s, INP 135 ms, CLS 0), so speed is fine for people today; the mobile lab test scores 45 with 2.2 s of blocking time, about 1 MB of JavaScript and 100 requests.Source

03

How Programmable can help

Where an idea in this playbook is something Programmable builds or runs, it's listed here with what we'd do. Everything else is yours to run.

Have it built

ProgrammableAgency

1 of the 21 ideas are things Programmable builds and runs for its customers: pages, outreach, prospect lists, booking flows and monitors. Pick one, or send the whole list.

Prospect lists1The list compiled from public sources, verified, deduplicated and delivered to your CRM.

A 30-minute session with the engineer who would build it, not a sales call. You leave with a plan whether or not you hire us.

Book a working session

Usually live within days.

Tools for the rest

ProgrammableInfo

Turn the research into a list you can act on

These ideas start with finding the right companies. Info finds them and the right person at each, researches every one and drafts the outreach, then asks before it sends.

Find the companies (opens programmable.info in a new tab)
ProgrammableTalk

Fill the events in this plan

These ideas are events. Talk gets registrants for them and tells you who's coming and what their company does before the day.

Plan an event (opens programmable.talk in a new tab)
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See every playbook and website review

Independent research. Programmable wrote this playbook from public sources, as they stood on October 26, 2026, and cites them throughout. CoreView did not commission, review or endorse it, and Programmable is not affiliated with CoreView. Company and product names are trademarks of their owners, used only to identify them. The ideas are suggestions and opinion, not professional, legal or financial advice, and not statements about how CoreView runs its business.

Something wrong, or do you represent CoreView? Email [email protected] and we will correct it or take it down.

30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

  1. Days 1 to 307 ideas

    Federal page, government story numbers, consistent figures, partner program terms, comparison pages and fast scanner follow-up.

  2. Days 31 to 6011 ideas

    Partner campaign kit, MSP track, federal integrators, SLED references, European mappings, local pages, Copilot check, pricing estimator and certification; attack-of-the-month webinars and site speed.

  3. Days 61 to 903 ideas

    Commit to the big bets: the federal launch program, the Tenant Resilience Index and Marketplace private offers.

The research behind the plan

3 research areas, each summarised in a few lines. Open any of them for the full detail.

Customers

What customers say

Customers value one view across many tenants and agencies. The most cited problem: native Microsoft 365 tools lack configuration backup and fine-grained delegation.

  • Scoped admin access without Global Admin handouts
  • Small IT teams managing large tenants
  • In their words: “tenant”

Market

Competitive landscape

4 competitors compared: AvePoint, Syskit, ManageEngine M365 Manager Plus and Microsoft native admin centers.

  • Gap to exploit: Federal-ready Microsoft 365 configuration resilience
  • AvePoint: Data recovery focus rather than configuration
  • Syskit: Narrower configuration resilience

Hiring signals

CoreView is hiring for growth in three directions.

  • Field Marketing Manager, Public Sector (US): Open Federal, grow SLED. Ideas 1, 2, 9, 10, 16.
  • Channel Partner Marketing Manager: Campaign-in-a-box and partner recruitment. Ideas 4, 7, 19.
  • Channel Account Manager, Benelux/Nordics: VARs, SIs, distributors and MSPs. Idea 8.

From the team that wrote this playbook

All products
  • ProgrammableAgencyWorking AI systems in days, not quarters (opens programmable.agency in a new tab)
  • ProgrammableInfoAn agent that finds, researches and asks first (opens programmable.info in a new tab)
  • ProgrammableDigitalScreenshots in, an animated product demo out (opens programmable.digital in a new tab)
  • ProgrammableWatchKnow the day a supplier falls out of compliance (opens programmable.watch in a new tab)
  • ProgrammableTalkGet registrants for your events, and know who’s coming (opens programmable.talk in a new tab)
  • ProgrammablePageText what you need, your customer gets a page that works (opens programmable.page in a new tab)
  • ProgrammableCommunityForums with labelled AI members, never empty (opens programmable.community in a new tab)
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