growth playbook · Oct 21, 2026

Ariro Toys growth playbook

Ariro has strong foundations: Shark Tank India deal winners, 4 lakh+ parents, 9,647 reviews at 4.4, a Montessori-teacher founder, an age-based catalogue, 391 YouTube videos and real visitors passing Core Web Vitals.

The gaps are in how the store sells beyond the first toy: overseas countries are listed but priced in rupees with no checkout, kits stop at 12 months, delivery promises contradict each other on big items, and test pages crowd the sitemap while the preschool page sits at /pages/dummy. This playbook fixes international checkout, delivery promises and kits first, then builds subscriptions, referrals, preschool and distributor sales and video, and finally local stock abroad and a milestone tracker.

Growth Score

Biggest Opportunity

Follow each child month by month, at home in India and abroad, so one gift becomes three years of orders.

Biggest Risk

Shumee, Maya Organic and imported brands like Lovevery compete for the same parents, and wooden furniture is heavy and costly to ship, which hurts margins abroad and on returns.

Start here

The three moves to make first. Each one is written up in full below.

Let parents in the UK, UAE, Australia, New Zealand and Qatar check out in their own currency
Pull last year's international enquiries and orders by country to choose the first two markets.
High impact First result in 1 month
One clear delivery promise per product: no "24-hour Dispatch" next to "Pre-Order: Dispatched in 6 days"
List every product showing both a pre-order note and the 24-hour badge.
High impact First result in 2 weeks
Take the test pages out of Google, and give the preschool page a real address
List the pages with no traffic and no links.
Medium impact First result in 1 month

Your idea portfolio

21 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

7 ideas are marked Unexpected: plays you are unlikely to have tried.
1 of these are things Programmable can build and run for you.

This week 6

Quick wins with a clear first action.

Ariro already lists five countries in its store picker and ships abroad, but every one of them is priced in rupees, and the shipping policy tells overseas parents to "write to us" or WhatsApp to arrange delivery. A parent in London or Dubai who found Ariro through Shark Tank clips or the diaspora sees a Rs 12,324 Pikler triangle with no idea of the real cost or delivery, and has to start a conversation to buy.
High impactMedium effort First result in 1 month Co Founder & Growth Manager
First action
Pull last year's international enquiries and orders by country to choose the first two markets.
How to measure it
Self-serve international orders
Now
–
Target
100 a month
By
90 days
Steps
Size demand
International enquiries, WhatsApp chats and traffic by country.
Co-Founder & Growth Manager 2 days
Set currencies
Local currency and rounding in Shopify Markets for the UAE and the UK.
Shopify Developer 2 days
Price shipping
Weight-band rates with FedEx for each market.
Operations Manager 1 week
Show duties
Duties and delivery time at checkout.
Shopify Developer 3 days
Country banner
Delivery promise and currency on arrival.
Shopify Developer 1 day
Test orders
One real order per market end to end.
Customer Delight Officer 1 week
Promote
Meta ads to Indian parents in the UAE and UK.
Performance Marketing Manager 2 weeks
Measure
Conversion and returns by country.
Co-Founder & Growth Manager monthly
First result
1 month
Cost
Shipping setup and ad test budget
Owner
Co Founder & Growth Manager
Smallest test
Turn on AED pricing and a flat UAE shipping rate for the 20 lightest best sellers.
Why it works
Ready to use
ChecklistInternational checkout launch list
Risks and how to handle them
Evidence
The Pikler Triangle page shows "Pre-Order: Dispatched in 6 days" beside badges for "Free Shipping" and "24-hour Dispatch", while the shipping policy says shipping is charged by weight. The age range on the same page reads "9M to 7Yrs" in one place, "8M to 7Yrs" in another and "8M to 5Yrs" in the product data. On a Rs 12,324 purchase, contradictions make parents hesitate.
High impactLow effort First result in 2 weeks Shopify Developer
First action
List every product showing both a pre-order note and the 24-hour badge.
How to measure it
Big-ticket product conversion
Now
–
Target
+10%
By
60 days
Steps
Audit
Badges vs stock status on all products.
Shopify Developer 1 day
Dynamic badges
Show only what is true for the item.
Shopify Developer 2 days
Delivery estimate
One date range by pincode.
Shopify Developer 3 days
Age field
One age range per product.
Content Writer 2 days
Align policy
Free shipping rules in the policy and on pages.
Co-Founder & Growth Manager 1 day
Measure
Conversion and "when will it arrive" chats.
Customer Delight Officer monthly
First result
2 weeks
Cost
Developer time
Owner
Shopify Developer
Smallest test
Fix the Pikler page today.
Why it works
Risks and how to handle them
Evidence
Ariro's sitemap offers search engines 119 pages including seo-test, demo2, popup-test, ssss, ctest, timer2 and script_check, all set as their own canonical. The actual preschool landing page lives at /pages/dummy, and the international page exists four times (international, int, new-int, int-2026).
Medium impactLow effort First result in 1 month Shopify Developer
First action
List the pages with no traffic and no links.
How to measure it
Test and duplicate pages indexed
Now
–
Target
0
By
30 days
Steps
List
All 119 pages with traffic.
Shopify Developer 1 day
Hide or delete
Test pages.
Shopify Developer 2 hours
Move preschool
New URL and redirect.
Shopify Developer 1 hour
Merge international
One page, three redirects.
Shopify Developer 1 hour
Resubmit
Sitemap in Search Console.
Shopify Developer 1 hour
Monitor
Coverage report.
Shopify Developer monthly
First result
1 month
Cost
$0
Owner
Shopify Developer
Smallest test
Hide seo-test and dummy today.
Why it works
Risks and how to handle them
Evidence
Ariro sells kits for 3M+, 6M+ and 12M+, each designed for "the following three months", but nothing for 9 months or after 12 months, although its Shop by Age menu runs to 36 months. A parent who loved the 6M kit has no next kit to buy.
High impactLow effort First result in 1 month CRM and Loyalty Manager
First action
Draft the 9M kit from the 6-9 and 9-12 month collections.
How to measure it
Kit buyers who buy the next kit
Now
–
Target
30%
By
2 quarters
Steps
Design kits
9M, 15M, 18M, 24M from existing toys.
Co-Founder & Ideation 1 week
Price
Kit savings vs separate items.
Co-Founder & Growth Manager 2 days
Photograph
Kit photos and play guide.
Video Producer 1 week
Collect birth month
At checkout.
Shopify Developer 2 days
Next-kit emails
Two weeks before each stage.
CRM and Loyalty Manager 1 week
Measure
Repeat kit rate.
CRM and Loyalty Manager monthly
First result
1 month
Cost
Photography
Owner
CRM and Loyalty Manager
Smallest test
Launch the 9M kit to 6M kit buyers.
Why it works
Risks and how to handle them
Evidence
Ariro offers video calls with a trained Montessorian and a Customer Delight officer who can complete the order, but the option lives on its own page. Furniture and climbing sets cost Rs 7,000-24,000, where parents have the most questions.
Medium impactLow effort First result in 2 weeks Customer Delight Officer
First action
Add the button to the Pikler, Learning Tower and Jungle Gym pages.
How to measure it
Video-call conversion to order
Now
–
Target
40%
By
60 days
Steps
Pick pages
Products over Rs 5,000.
Co-Founder & Growth Manager 1 day
Button
Booking with slots.
Shopify Developer 2 days
Script
Age, space, budget questions.
Co-Founder & Ideation 2 days
Staffing
Peak-hour slots.
Customer Delight Officer 1 week
Follow-up
Cart link after the call.
Customer Delight Officer ongoing
Measure
Calls, orders, returns.
Customer Delight Officer monthly
First result
2 weeks
Cost
Staff time
Owner
Customer Delight Officer
Smallest test
Add the button to the Pikler page.
Why it works
Risks and how to handle them
Evidence
Shark Tank India, 400K+ customers and BIS certification appear on the retail and international pages, but the homepage hero leads with a seasonal offer and the proof strip says "4Lakhs+ Trusted Parents" and "9.6K+ Customer Reviews" lower down.
Medium impactLow effort First result in 2 weeks Performance Marketing Manager
First action
Design the strip.
How to measure it
Homepage bounce rate
Now
–
Target
-10%
By
30 days
Steps
Copy
Five proof points.
Performance Marketing Manager 1 hour
Design
Mobile-first strip.
Shopify Developer 1 day
Place
Homepage and product pages.
Shopify Developer 1 day
Test
A/B against current.
Performance Marketing Manager 2 weeks
Ads
Use the same proof.
Performance Marketing Manager 1 week
Measure
Bounce and add-to-cart.
Co-Founder & Growth Manager weekly
First result
2 weeks
Cost
$0
Owner
Performance Marketing Manager
Smallest test
Add the strip today.
Why it works
Risks and how to handle them
Evidence

This quarter 8

The core plays for the next three months.

Lovevery sells stage-based Play Kits by subscription; Ariro has the Montessori expertise, the age-based catalogue and kits at Rs 2,199-2,399 that last three months. No Indian brand offers the same at Indian prices.
High impactMedium effort First result in 2 quarters CRM and Loyalty Manager
First action
Survey 300 kit buyers on interest and price.
How to measure it
Active subscribers
Now
–
Target
1,000
By
3 quarters
Steps
Survey
Interest and price.
CRM and Loyalty Manager 2 weeks
Plan kits
Twelve stages.
Co-Founder & Ideation 1 month
Choose app
Shopify subscriptions.
Shopify Developer 1 week
Play guides
One per kit.
Co-Founder & Ideation 1 month
Launch
To kit buyers first.
CRM and Loyalty Manager 1 month
Measure
Retention by stage.
Co-Founder & Growth Manager monthly
First result
2 quarters
Cost
Inventory and app fees
Owner
CRM and Loyalty Manager
Smallest test
Pre-sell 100 subscriptions.
Why it works
Risks and how to handle them
Evidence
Ariro already gives Rs 300 off to friends and 300 Happy Coins to the referrer, and New Born Gift Sets are among its most reviewed products. Parents recommend baby products to other parents constantly.
High impactLow effort First result in 1 month CRM and Loyalty Manager
First action
Add a referral link to the delivery WhatsApp message.
How to measure it
Orders from referrals
Now
–
Target
10% of new customers
By
2 quarters
Steps
Moments
Delivery, birthdays, kits.
CRM and Loyalty Manager 1 week
Messages
WhatsApp and email copy.
Content Writer 1 week
Links
Nector referral links in flows.
Shopify Developer 1 week
Insert card
In every box.
Customer Delight Officer 2 weeks
Leaderboard
Top referrers rewarded.
CRM and Loyalty Manager 1 month
Measure
Referral share.
Co-Founder & Growth Manager monthly
First result
1 month
Cost
Reward cost
Owner
CRM and Loyalty Manager
Smallest test
Add the link to delivery messages.
Why it works
Risks and how to handle them
Evidence
Ariro has a preschool page that claims 400+ preschools served, a downloadable catalogue and an order form, but it sits at /pages/dummy and shows no school stories. Preschools buy in volume and re-buy as they open branches.
High impactMedium effort First result in 1 quarter B2B Sales Manager
First action
Ask three happy preschools for a case study.
How to measure it
Preschool revenue
Now
–
Target
+40%
By
3 quarters
Steps
Case studies
Three schools.
B2B Sales Manager 1 month
Layout plans
Free design offer.
Co-Founder & Ideation 2 weeks
Lead list
New preschool franchises.
B2B Sales Manager 2 weeks
Outreach
Email and calls.
B2B Sales Manager ongoing
Quotes
Within 24 hours.
B2B Sales Manager ongoing
Measure
Pipeline and orders.
Co-Founder & Growth Manager monthly
First result
1 quarter
Cost
Sales time
Owner
B2B Sales Manager
Smallest test
Publish one case study.
Why it works
Risks and how to handle them
Evidence
The international page shows buyers in Israel and Dubai and invites distributors. A distributor needs a wholesale price list, MOQ and marketing support before it replies.
Medium impactMedium effort First result in 2 quarters B2B Sales Manager
First action
Write the distributor pack.
How to measure it
Signed distributors
Now
–
Target
2
By
2 quarters
Steps
Pack
Price list and terms.
B2B Sales Manager 2 weeks
Referrals
From current buyers.
B2B Sales Manager 2 weeks
Target list
Montessori stores abroad.
B2B Sales Manager 2 weeks
Outreach
Email and LinkedIn.
B2B Sales Manager ongoing
Samples
To shortlisted stores.
B2B Sales Manager 1 month
Measure
Orders per distributor.
Co-Founder & Growth Manager quarterly
First result
2 quarters
Cost
Samples and travel
Owner
B2B Sales Manager
Smallest test
Email ten Montessori stores in the UAE.
Build the prospect list. The list compiled from public sources, verified, deduplicated and delivered to your CRM. Usually live within days.
Book a working session
Why it works
Risks and how to handle them
Evidence
Ariro's channel has 391 videos and 3.9 million views but only 1,230 subscribers, and the episode page embeds about 20 videos. Parents want to see how a toy is played with at their child's age.
High impactMedium effort First result in 1 quarter Video Producer
First action
Match videos to the top 30 products.
How to measure it
Product page conversion
Now
–
Target
+12%
By
2 quarters
Steps
Match
Videos to products.
Video Producer 1 week
Embed
Lazy-loaded on product pages.
Shopify Developer 1 week
Shorts
Ten by age.
Video Producer monthly
Descriptions
Product links.
Video Producer 1 week
Subscribe prompt
End screens.
Video Producer 1 week
Measure
Conversion and subscribers.
Co-Founder & Growth Manager monthly
First result
1 quarter
Cost
Editing time
Owner
Video Producer
Smallest test
Embed videos on five products.
Why it works
Risks and how to handle them
Evidence
Ariro publishes often (255 Useful Tips posts on meltdowns, screen time, first birthdays and festivals). Each post is read by a parent of a child at a known age.
Medium impactLow effort First result in 1 quarter Content Writer
First action
Tag every post with an age range.
How to measure it
Orders from blog sessions
Now
–
Target
+30%
By
2 quarters
Steps
Tag posts
Age ranges.
Content Writer 1 week
Product box
Theme block by tag.
Shopify Developer 1 week
Back-links
From age pages.
Content Writer 1 week
Email
Best posts in newsletters.
CRM and Loyalty Manager monthly
Refresh
Top 20 posts.
Content Writer 1 month
Measure
Assisted orders.
Co-Founder & Growth Manager monthly
First result
1 quarter
Cost
Writing time
Owner
Content Writer
Smallest test
Add boxes to the ten top posts.
Why it works
Risks and how to handle them
Evidence
Ariro sells new-born gift sets, gift cards and a gift box builder, and much of its traffic is gifting. Relatives often do not know the child's stage.
Medium impactLow effort First result in 1 quarter Performance Marketing Manager
First action
Map ten common gift answers to products.
How to measure it
Gift finder orders
Now
–
Target
500 a quarter
By
2 quarters
Steps
Map answers
Age, budget, occasion.
Co-Founder & Ideation 1 week
Build
Quiz page.
Shopify Developer 2 weeks
Wrap and note
Add-ons.
Shopify Developer 1 week
Promote
Homepage and ads.
Performance Marketing Manager 2 weeks
Review gift cards
Ask buyers for reviews.
CRM and Loyalty Manager 1 month
Measure
Orders and AOV.
Co-Founder & Growth Manager monthly
First result
1 quarter
Cost
Developer time
Owner
Performance Marketing Manager
Smallest test
Launch a simple age and budget picker.
Why it works
Risks and how to handle them
Evidence
Ariro organises its whole catalogue by month of age. If the store knows a child's birth month, every email can be timely.
Medium impactLow effort First result in 1 month CRM and Loyalty Manager
First action
Add a birth-month field to sign-up.
How to measure it
Revenue per subscriber
Now
–
Target
+25%
By
2 quarters
Steps
Field
Checkout and sign-up.
Shopify Developer 2 days
Stages
Ten stage emails.
Co-Founder & Ideation 2 weeks
Flows
In Omnisend.
CRM and Loyalty Manager 2 weeks
Back-fill
Ask existing customers.
CRM and Loyalty Manager 1 week
Test
Subject lines.
CRM and Loyalty Manager monthly
Measure
Revenue per subscriber.
Co-Founder & Growth Manager monthly
First result
1 month
Cost
Staff time
Owner
CRM and Loyalty Manager
Smallest test
Send one stage email to 1,000 parents.
Why it works
Risks and how to handle them
Evidence

Big bets 4

Larger plays that can change the trajectory.

Ariro already lists five overseas markets and has distributors in Israel and Dubai. Indian families abroad look for neem-wood, Montessori and festival-themed toys that local stores do not carry.
High impactHigh effort First result in 4 quarters Co Founder & Growth Manager
First action
Compare 3PL costs in the UAE and the UK.
How to measure it
International share of revenue
Now
–
Target
10%
By
4 quarters
Steps
Choose market
UAE or UK.
Co-Founder & Growth Manager 1 month
3PL
Contract and stock.
Operations Manager 1 quarter
Catalogue
Top 30 light items.
Co-Founder & Growth Manager 1 month
Content
Diaspora themes.
Content Writer ongoing
Ads
Local campaigns.
Performance Marketing Manager 1 quarter
Review
Profit per order.
Co-Founder & Growth Manager quarterly
First result
4 quarters
Cost
Stock and 3PL fees
Owner
Co Founder & Growth Manager
Smallest test
Send one pallet of best sellers.
Why it works
Risks and how to handle them
Evidence
The catalogue, the kits and the stage emails all follow a child's month of age. A simple milestone tracker would make Ariro the parent's Montessori guide, not just a shop.
High impactHigh effort First result in 3 quarters Co Founder & Ideation
First action
Prototype the tracker with ten milestones.
How to measure it
Monthly active users
Now
–
Target
10,000
By
3 quarters
Steps
Milestones
Expert-written list.
Co-Founder & Ideation 1 month
Prototype
Web page.
Shopify Developer 1 month
Test
100 parents.
CRM and Loyalty Manager 1 month
Link products
Age matches.
Shopify Developer 1 month
Coins
For engagement.
CRM and Loyalty Manager 1 month
Scale
Promote to all.
Co-Founder & Growth Manager 1 quarter
First result
3 quarters
Cost
Developer time
Owner
Co Founder & Ideation
Smallest test
Run the tracker as an email series first.
Why it works
Risks and how to handle them
Evidence
Nisha is a Montessori teacher and the site claims AMI-certified experts. Montessori training centres teach future teachers who will equip classrooms and advise parents.
High impactMedium effort First result in 3 quarters B2B Sales Manager
First action
List ten training centres in South India.
How to measure it
Orders from teacher codes
Now
–
Target
500 a year
By
4 quarters
Steps
List centres
Ten to start.
B2B Sales Manager 2 weeks
Offer
Kits and workshops.
Co-Founder & Ideation 1 month
Sign
Three centres.
B2B Sales Manager 1 quarter
Workshops
Quarterly.
Co-Founder & Ideation quarterly
Codes
For trainees.
CRM and Loyalty Manager 1 week
Measure
Orders by code.
Co-Founder & Growth Manager quarterly
First result
3 quarters
Cost
Discounts and time
Owner
B2B Sales Manager
Smallest test
Run one workshop.
Why it works
Risks and how to handle them
Evidence
Pikler triangles, learning towers and jungle gyms cost Rs 7,000-24,000 and are used for a few years. Parents hesitate at the price and later have nowhere to put them.
Medium impactMedium effort First result in 3 quarters Co Founder & Ideation
First action
Survey buyers of big items on interest.
How to measure it
Big-item buyers using buy-back
Now
–
Target
15%
By
4 quarters
Steps
Survey
Interest and condition.
CRM and Loyalty Manager 2 weeks
Rules
Credit and inspection.
Co-Founder & Growth Manager 1 month
Pilot
Chennai pickups.
Operations Manager 1 quarter
Refurbish
Clean and certify.
Operations Manager ongoing
Sell
Pre-loved collection.
Shopify Developer 1 month
Review
Margin and demand.
Co-Founder & Growth Manager quarterly
First result
3 quarters
Cost
Logistics
Owner
Co Founder & Ideation
Smallest test
Offer buy-back to 50 past buyers.
Why it works
Risks and how to handle them
Evidence

Wildcards 3

Unexpected experiments, each with a cheap way to test it.

Ariro sells shelves, workstations and climbing pieces, and parents in Indian apartments ask how to fit them. A guide by room size answers that and recommends a bundle.
Medium impactLow effort First result in 1 quarter Co Founder & Ideation
First action
Sketch three layouts.
How to measure it
Guide downloads
Now
–
Target
3,000
By
2 quarters
Steps
Layouts
Three room sizes.
Co-Founder & Ideation 2 weeks
Photos
Real homes.
Video Producer 2 weeks
Write
Guide.
Content Writer 2 weeks
Bundles
Per layout.
Co-Founder & Growth Manager 1 week
Publish
Gated page.
Shopify Developer 1 week
Nurture
Emails after download.
CRM and Loyalty Manager ongoing
First result
1 quarter
Cost
Design time
Owner
Co Founder & Ideation
Smallest test
Publish one layout.
Why it works
Risks and how to handle them
Evidence
Ariro's Rs 1,000 gift cards show "Be the first one to review" while its New Born Gift Sets have almost 180 reviews each. Gift buyers want reassurance that the recipient will find something.
Medium impactLow effort First result in 1 month Customer Delight Officer
First action
Email last quarter's gift-card recipients.
How to measure it
Gift-card revenue
Now
–
Target
+25%
By
2 quarters
Steps
Find buyers
Last quarter.
CRM and Loyalty Manager 1 day
Ask reviews
After redemption.
CRM and Loyalty Manager 1 week
Examples
Redeemed-for list.
Content Writer 1 week
Page update
Popular items.
Shopify Developer 2 days
Promote
Gifting emails.
CRM and Loyalty Manager ongoing
Measure
Sales and reviews.
Co-Founder & Growth Manager monthly
First result
1 month
Cost
$0
Owner
Customer Delight Officer
Smallest test
Request ten reviews.
Why it works
Risks and how to handle them
Evidence
arirotoys.com publishes DMARC with policy "none", so phishing emails pretending to be Ariro offers are not blocked. Parent audiences respond to discount emails, which makes them a target.
Low impactLow effort First result in 1 month Co Founder & Growth Manager
First action
Turn on DMARC reports.
How to measure it
DMARC policy
Now
–
Target
quarantine
By
30 days
Steps
Reports
Add rua address.
Shopify Developer 1 hour
Review senders
Two weeks of reports.
Shopify Developer 2 weeks
Fix senders
SPF and DKIM.
Shopify Developer 1 day
Quarantine
Policy change.
Shopify Developer 1 hour
Reject
After a month.
Shopify Developer 1 month
Monitor
Monthly.
Shopify Developer monthly
First result
1 month
Cost
$0
Owner
Co Founder & Growth Manager
Smallest test
Add DMARC reporting today.
Why it works
Risks and how to handle them
Evidence

How Programmable can help

Where an idea in this playbook is something Programmable builds or runs, it's listed here with what we'd do. Everything else is yours to run.

Have it built

Agency

1 of the 21 ideas are things Programmable builds and runs for its customers: pages, outreach, prospect lists, booking flows and monitors. Pick one, or send the whole list.

Prospect lists1The list compiled from public sources, verified, deduplicated and delivered to your CRM.

Tools for the rest

Digital

Show it, don't just describe it

These ideas need something to show: a demo, a video, an animation, graphics or a deck. Digital turns screenshots or the site into all of them, in the company's own brand.

Make a demo

Other companies we have researched, each read from what they are hiring for.

See every playbook and website review

30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

Days 1 to 307 ideas
Local-currency checkout, delivery promises, sitemap cleanup, next-stage kits, video calls on big items and the trust strip.
Days 31 to 6010 ideas
Kit subscription, referral moments, preschool sales, distributors, YouTube on product pages, blog links, gift finder and birth-month emails; gift-card reviews and the home setup guide.
Days 61 to 904 ideas
Commit to local stock abroad, the milestone tracker, teacher training partners and furniture buy-back.

Ariro Toys growth playbook

Diagnosis

Let parents in the UK, UAE, Australia, New Zealand and Qatar check out in their own currency

One clear delivery promise per product: no "24-hour Dispatch" next to "Pre-Order: Dispatched in 6 days"

Take the test pages out of Google, and give the preschool page a real address

This week 6

How to run it: Let parents in the UK, UAE, Australia, New Zealand and Qatar check out in their own currency

Steps

Why it works

Why it works

Ready to use

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: One clear delivery promise per product: no "24-hour Dispatch" next to "Pre-Order: Dispatched in 6 days"

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Take the test pages out of Google, and give the preschool page a real address

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Fill the kit gap: 9M, 15M and 18M Montessori kits so every stage has a next box

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Put the video-call Montessorian on every high-ticket product page

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Lead with "Shark Tank India deal winners" and the review count on the homepage

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

This quarter 8

How to run it: A "Montessori by month" subscription built from the kits

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Ask for the Rs 300 referral at the moments parents talk: baby showers and first birthdays

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Turn "400+ preschools" into a sales engine with a catalogue, quotes and case studies

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence