Hillpointe growth playbook

Point each button to the community's own Pointe Grand page (for example /fl/orlando/davenport/pg-davenport/), with a second "Schedule a tour" link to its tour page. Add UTM tags (source=hillpointe, campaign=community slug) so the leasing team can see tours and applications that start on hillpointe.com. Do the same for Pointe Villas.

One click less between interest and a tour lifts tour bookings, and tagged links give marketing and the call center their first measure of corporate-site demand.

[ ] Sheet: hillpointe slug -> Pointe Grand page -> tour page
[ ] 37 website fields updated
[ ] UTM: utm_source=hillpointe&utm_medium=referral&utm_campaign=<slug>
[ ] "Schedule a tour" button added
[ ] Gainesville sent to its coming-soon page
[ ] Every button clicked and checked
[ ] Source added to the weekly KPI summary

• Pointe Grand URLs change

  Store the slug and build the link, and check monthly.

• Under-construction communities

  Send them to the "coming soon" interest page instead.

• Your websitehillpointe.com portfolio data (October 22, 2026): 37 communities with 10,331 units in Florida, Georgia and South Carolina, 36 marked "Now Leasing". Every community's button (for example "Visit Davenport Community" on Pointe Grand Davenport, 288 units) points to the same address, the pointegrand.com homepage, not that community's page.Source
• Pointe Grand websitepointegrand.com, the leasing brand, has a page for each community with floor plans, gallery, amenities, a tour scheduler and an application, for example /apartment-rentals/fl/orlando/davenport/pg-davenport/schedule-a-tour/. Its sitemap lists 619 URLs and 60 community pages, including Tennessee, North Carolina, Kentucky, Arizona and Colorado, plus 16 "/lp/" landing pages for upcoming communities.Source
• HiringBusiness Manager, Marketing and Centralized Operations (Winter Park, posted August 24, 2026): the "strategic integrator and accountability partner to the Vice President, Centralized Operations and Customer Experience", who will "Maintain feedback loops between Marketing, Centralized Operations, and cross-functional teams to align demand strategy with operational readiness", "Compile performance data, trends, and insights into clear, decision-ready summaries" and "Support evaluation of new initiatives, campaigns, and process changes against agreed KPIs"; preferred: "Experience with new property activations or lease-ups."Source
• HiringCentralized leasing in Maitland, FL: National Leasing Specialists convert "inquiries into property tours" or "engaging virtual tour experiences" across phone, live chat and text, and enter every prospect in the CRM; the leasing call center pipeline also handles resident care and "reputation management responses".Source

Export the old site's URLs from the archive or analytics, add 301 redirects to the matching /news/ pages, and remove the dead "original" links.

Redirects keep the credit from old press links and stop visitors and investors hitting error pages on the firm's best news.

• Missing old URLs

  Use a catch-all to /news for the old blog path.

• Your websiteNews: 22 articles, including "Hillpointe Ranked #4 Developer and #6 Builder in 2025 NMHC Rankings" and the 2025 Great Place To Work certification (93% of employees). Four articles link to their original posts on www.hillpointe.com, and all four returned 404 when checked twice on October 22, 2026; old URLs from the previous site do not redirect.Source

Feed community status, unit count and opening date to both sites from one list owned by marketing, and review it monthly.

Consistent facts across the corporate and leasing sites build trust with both audiences.

• Two teams edit

  One owner per field.

• Your websitePointe Grand Preserve at Gainesville shows "Under Construction" and "Est. 2025" on hillpointe.com, while its Pointe Grand page says "New Apartments Coming Soon to Gainesville, FL".Source
• Your websitehillpointe.com portfolio data (October 22, 2026): 37 communities with 10,331 units in Florida, Georgia and South Carolina, 36 marked "Now Leasing". Every community's button (for example "Visit Davenport Community" on Pointe Grand Davenport, 288 units) points to the same address, the pointegrand.com homepage, not that community's page.Source
• Pointe Grand websitepointegrand.com, the leasing brand, has a page for each community with floor plans, gallery, amenities, a tour scheduler and an application, for example /apartment-rentals/fl/orlando/davenport/pg-davenport/schedule-a-tour/. Its sitemap lists 619 URLs and 60 community pages, including Tennessee, North Carolina, Kentucky, Arizona and Colorado, plus 16 "/lp/" landing pages for upcoming communities.Source

Reserve space for the cookie banner and other late elements, load the 3D and map scripts only where used, compress hero images, and recheck in PageSpeed and the Chrome UX Report.

Investors and job seekers often arrive on phones; a stable page looks more professional and keeps them reading.

• Consent tool limits

  Use its fixed-position option.

• Google PageSpeedMobile lab test: performance 53/100, largest contentful paint 19.2 s, with the cookie consent banner as the largest element; the homepage downloads 8.4 MB, including 2.4 MB of JavaScript. Real Chrome visitors: LCP 2.3 s and INP 79 ms (good), but layout shift 0.25 at the 75th percentile, above the 0.1 "good" limit.Source
• Your websitehillpointe.com is a single-page app: the HTML each page sends contains a title, description and canonical tag but an empty body (<div id="root">); all text, community details and news appear only after JavaScript runs.Source

Confirm which portal is current, remove or redirect the other, and add the login to the investor contact block.

Investors judge operations by small things; a working login is basic hygiene.

• Old portal still in use

  Keep both, clearly labelled.

• Your websiteInvestor path: "Ready to Invest? Talk to our Capital Markets Team.", "Request Investor Deck" and [email protected]; the site carries two investor login links (Juniper Square and an investorportal.com address, which returned 404 on October 22, 2026).Source
• HiringCapital Markets Analyst (posted October 9, 2026): prepares "investor marketing materials, including fund presentations, track records, and due diligence questionnaires", quarterly investor letters, and maintains "the Hillpointe Investor Portal and CRM system".Source

Prerender or server-render every route (the framework supports static generation), so each page ships its text, community facts and article body in the HTML. Add structured data for the organization, articles and apartment complexes.

Investors, brokers, lenders and journalists increasingly ask AI tools about developers; Hillpointe's story should be readable to them.

• Build complexity

  Start with about, news and communities.

• Your websitehillpointe.com is a single-page app: the HTML each page sends contains a title, description and canonical tag but an empty body (<div id="root">); all text, community details and news appear only after JavaScript runs.Source
• Your websiteNews: 22 articles, including "Hillpointe Ranked #4 Developer and #6 Builder in 2025 NMHC Rankings" and the 2025 Great Place To Work certification (93% of employees). Four articles link to their original posts on www.hillpointe.com, and all four returned 404 when checked twice on October 22, 2026; old URLs from the previous site do not redirect.Source
• Your websitehillpointe.com portfolio data (October 22, 2026): 37 communities with 10,331 units in Florida, Georgia and South Carolina, 36 marked "Now Leasing". Every community's button (for example "Visit Davenport Community" on Pointe Grand Davenport, 288 units) points to the same address, the pointegrand.com homepage, not that community's page.Source

Add the pipeline to the portfolio map with clear stages (pre-development, under construction, lease-up, stabilized), so investors, land sellers and recruits see the full scale.

Scale and pipeline are what investors and land sellers look for, and they are already public on the leasing site.

• Sensitive deals

  Show only publicly announced projects.

• Your websiteAbout and timeline: "12,000+ units under management across 10+ states"; founded 2018; Fund I closed at its $60 million hard cap; 216 units at Pointe Grand Kingsland delivered in about eight months and fully leased in six; a "slab-to-Certificate of Occupancy timeline of around nine months"; 2024 brought Top 25 NMHC rankings, "national marketing, centralized operations, and a more focused approach to reputation management" and Elite 1% ORA recognition from J Turner Research for multiple communities.Source
• Pointe Grand websitepointegrand.com, the leasing brand, has a page for each community with floor plans, gallery, amenities, a tour scheduler and an application, for example /apartment-rentals/fl/orlando/davenport/pg-davenport/schedule-a-tour/. Its sitemap lists 619 URLs and 60 community pages, including Tennessee, North Carolina, Kentucky, Arizona and Colorado, plus 16 "/lp/" landing pages for upcoming communities.Source
• Your websitehillpointe.com portfolio data (October 22, 2026): 37 communities with 10,331 units in Florida, Georgia and South Carolina, 36 marked "Now Leasing". Every community's button (for example "Visit Davenport Community" on Pointe Grand Davenport, 288 units) points to the same address, the pointegrand.com homepage, not that community's page.Source

Write one launch playbook from 120 days before first move-in: interest list, pre-leasing offer, paid and social plan, call-center scripts, floating staff schedule, and weekly KPIs (leads, tours, applications, leases per week). Review each launch against it.

Lease-up speed drives returns; a repeatable playbook turns each launch into a comparison.

• Markets differ

  Set targets per market.

• HiringBusiness Manager, Marketing and Centralized Operations (Winter Park, posted August 24, 2026): the "strategic integrator and accountability partner to the Vice President, Centralized Operations and Customer Experience", who will "Maintain feedback loops between Marketing, Centralized Operations, and cross-functional teams to align demand strategy with operational readiness", "Compile performance data, trends, and insights into clear, decision-ready summaries" and "Support evaluation of new initiatives, campaigns, and process changes against agreed KPIs"; preferred: "Experience with new property activations or lease-ups."Source
• HiringFloating Leasing Specialists (Pendergrass, GA posted October 13, 2026; Palm Coast, FL; Hardeeville, SC) cover "lease-ups, high-traffic periods, or new community launches"; Resident Experience Managers (Spartanburg, SC posted October 2, 2026; Yulee, FL) "Collaborate on marketing strategies and social media presence to drive traffic and boost occupancy rates" and own renewals.Source
• HiringCentralized leasing in Maitland, FL: National Leasing Specialists convert "inquiries into property tours" or "engaging virtual tour experiences" across phone, live chat and text, and enter every prospect in the CRM; the leasing call center pipeline also handles resident care and "reputation management responses".Source
• Your websiteAbout and timeline: "12,000+ units under management across 10+ states"; founded 2018; Fund I closed at its $60 million hard cap; 216 units at Pointe Grand Kingsland delivered in about eight months and fully leased in six; a "slab-to-Certificate of Occupancy timeline of around nine months"; 2024 brought Top 25 NMHC rankings, "national marketing, centralized operations, and a more focused approach to reputation management" and Elite 1% ORA recognition from J Turner Research for multiple communities.Source

Measure time to first response by channel and hour, add an after-hours AI assistant that books tours on the community calendar, and route hot leads to a person at opening time.

Speed to lead is one of the biggest drivers of tour rates in apartment leasing.

• Robotic replies

  Hand off to a person for questions.

• HiringCentralized leasing in Maitland, FL: National Leasing Specialists convert "inquiries into property tours" or "engaging virtual tour experiences" across phone, live chat and text, and enter every prospect in the CRM; the leasing call center pipeline also handles resident care and "reputation management responses".Source
• HiringAI Systems Specialist (posted July 28, 2026, updated October 21): builds AI workflows "that reduce manual effort, improve accuracy, and lower operating costs", connecting systems such as Sage Intacct and Entrata; "Marketing and other departments will be supported as opportunities are prioritized with leadership."Source
• Pointe Grand websitepointegrand.com, the leasing brand, has a page for each community with floor plans, gallery, amenities, a tour scheduler and an application, for example /apartment-rentals/fl/orlando/davenport/pg-davenport/schedule-a-tour/. Its sitemap lists 619 URLs and 60 community pages, including Tennessee, North Carolina, Kentucky, Arizona and Colorado, plus 16 "/lp/" landing pages for upcoming communities.Source

Start renewal conversations 120 days out, offer small upgrades instead of discounts, track reasons for leaving, and share the best community's methods across the portfolio.

In attainable housing, keeping residents is usually cheaper than finding new ones.

• Upgrades cost too much

  Pick high-value, low-cost items.

• HiringFloating Leasing Specialists (Pendergrass, GA posted October 13, 2026; Palm Coast, FL; Hardeeville, SC) cover "lease-ups, high-traffic periods, or new community launches"; Resident Experience Managers (Spartanburg, SC posted October 2, 2026; Yulee, FL) "Collaborate on marketing strategies and social media presence to drive traffic and boost occupancy rates" and own renewals.Source
• Your websiteAbout and timeline: "12,000+ units under management across 10+ states"; founded 2018; Fund I closed at its $60 million hard cap; 216 units at Pointe Grand Kingsland delivered in about eight months and fully leased in six; a "slab-to-Certificate of Occupancy timeline of around nine months"; 2024 brought Top 25 NMHC rankings, "national marketing, centralized operations, and a more focused approach to reputation management" and Elite 1% ORA recognition from J Turner Research for multiple communities.Source
• Your websiteAffiliates page: Hillpointe Construction, KSH Engineering, Ask Logistix, HAWCS (attainable housing advocacy) and Pointe Villas, "Hillpointe's build-to-rent brand". Hillpointe Helps provides rent relief and back-to-school support for residents.Source

Show each community's rating and a few recent reviews on its Pointe Grand page, add the ORA badge where earned, and use top reviews in social and paid ads.

Renters trust other renters, and strong ratings lift tour bookings.

• Weak communities

  Fix service first.

• Your websiteAbout and timeline: "12,000+ units under management across 10+ states"; founded 2018; Fund I closed at its $60 million hard cap; 216 units at Pointe Grand Kingsland delivered in about eight months and fully leased in six; a "slab-to-Certificate of Occupancy timeline of around nine months"; 2024 brought Top 25 NMHC rankings, "national marketing, centralized operations, and a more focused approach to reputation management" and Elite 1% ORA recognition from J Turner Research for multiple communities.Source
• HiringCentralized leasing in Maitland, FL: National Leasing Specialists convert "inquiries into property tours" or "engaging virtual tour experiences" across phone, live chat and text, and enter every prospect in the CRM; the leasing call center pipeline also handles resident care and "reputation management responses".Source
• Pointe Grand websitepointegrand.com, the leasing brand, has a page for each community with floor plans, gallery, amenities, a tour scheduler and an application, for example /apartment-rentals/fl/orlando/davenport/pg-davenport/schedule-a-tour/. Its sitemap lists 619 URLs and 60 community pages, including Tennessee, North Carolina, Kentucky, Arizona and Colorado, plus 16 "/lp/" landing pages for upcoming communities.Source

Partner with two or three employers per market: a landing page with an employee offer, a link in their onboarding, and a referral code tracked in the CRM.

Employer partnerships bring steady, qualified renters and fit the attainable-housing mission.

• Fair housing

  Make offers available to everyone and have counsel review.

• Your websitehillpointe.com portfolio data (October 22, 2026): 37 communities with 10,331 units in Florida, Georgia and South Carolina, 36 marked "Now Leasing". Every community's button (for example "Visit Davenport Community" on Pointe Grand Davenport, 288 units) points to the same address, the pointegrand.com homepage, not that community's page.Source
• Pointe Grand websitepointegrand.com, the leasing brand, has a page for each community with floor plans, gallery, amenities, a tour scheduler and an application, for example /apartment-rentals/fl/orlando/davenport/pg-davenport/schedule-a-tour/. Its sitemap lists 619 URLs and 60 community pages, including Tennessee, North Carolina, Kentucky, Arizona and Colorado, plus 16 "/lp/" landing pages for upcoming communities.Source
• Your websiteAffiliates page: Hillpointe Construction, KSH Engineering, Ask Logistix, HAWCS (attainable housing advocacy) and Pointe Villas, "Hillpointe's build-to-rent brand". Hillpointe Helps provides rent relief and back-to-school support for residents.Source

Build a weekly brief that pulls data by community, flags those behind plan, and drafts the summary for leadership review, with a person checking before it is sent.

It saves hours each week and focuses meetings on the communities that need help.

• Wrong numbers

  Validate against source reports.

• HiringAI Systems Specialist (posted July 28, 2026, updated October 21): builds AI workflows "that reduce manual effort, improve accuracy, and lower operating costs", connecting systems such as Sage Intacct and Entrata; "Marketing and other departments will be supported as opportunities are prioritized with leadership."Source
• HiringBusiness Manager, Marketing and Centralized Operations (Winter Park, posted August 24, 2026): the "strategic integrator and accountability partner to the Vice President, Centralized Operations and Customer Experience", who will "Maintain feedback loops between Marketing, Centralized Operations, and cross-functional teams to align demand strategy with operational readiness", "Compile performance data, trends, and insights into clear, decision-ready summaries" and "Support evaluation of new initiatives, campaigns, and process changes against agreed KPIs"; preferred: "Experience with new property activations or lease-ups."Source
• HiringCentralized leasing in Maitland, FL: National Leasing Specialists convert "inquiries into property tours" or "engaging virtual tour experiences" across phone, live chat and text, and enter every prospect in the CRM; the leasing call center pipeline also handles resident care and "reputation management responses".Source

Publish a page with approved highlights: fund history, units delivered, average build time, lease-up times and rankings, with the deck request below.

Prospective investors research before asking for a deck; public proof makes the request more likely.

• Securities rules

  Counsel approves every claim and disclaimer.

• Your websiteAbout and timeline: "12,000+ units under management across 10+ states"; founded 2018; Fund I closed at its $60 million hard cap; 216 units at Pointe Grand Kingsland delivered in about eight months and fully leased in six; a "slab-to-Certificate of Occupancy timeline of around nine months"; 2024 brought Top 25 NMHC rankings, "national marketing, centralized operations, and a more focused approach to reputation management" and Elite 1% ORA recognition from J Turner Research for multiple communities.Source
• HiringCapital Markets Analyst (posted October 9, 2026): prepares "investor marketing materials, including fund presentations, track records, and due diligence questionnaires", quarterly investor letters, and maintains "the Hillpointe Investor Portal and CRM system".Source
• Your websiteInvestor path: "Ready to Invest? Talk to our Capital Markets Team.", "Request Investor Deck" and [email protected]; the site carries two investor login links (Juniper Square and an investorportal.com address, which returned 404 on October 22, 2026).Source
• Your websiteNews: 22 articles, including "Hillpointe Ranked #4 Developer and #6 Builder in 2025 NMHC Rankings" and the 2025 Great Place To Work certification (93% of employees). Four articles link to their original posts on www.hillpointe.com, and all four returned 404 when checked twice on October 22, 2026; old URLs from the previous site do not redirect.Source

Publish one post a month about a construction start, opening or resident story, and share it to LinkedIn, Facebook and Instagram, with a link to the community's leasing page.

Steady news keeps Hillpointe visible to investors, recruits and local press.

• Thin posts

  One clear fact per post.

• Your websiteNews: 22 articles, including "Hillpointe Ranked #4 Developer and #6 Builder in 2025 NMHC Rankings" and the 2025 Great Place To Work certification (93% of employees). Four articles link to their original posts on www.hillpointe.com, and all four returned 404 when checked twice on October 22, 2026; old URLs from the previous site do not redirect.Source
• Your websitehillpointe.com portfolio data (October 22, 2026): 37 communities with 10,331 units in Florida, Georgia and South Carolina, 36 marked "Now Leasing". Every community's button (for example "Visit Davenport Community" on Pointe Grand Davenport, 288 units) points to the same address, the pointegrand.com homepage, not that community's page.Source
• Your websiteAffiliates page: Hillpointe Construction, KSH Engineering, Ask Logistix, HAWCS (attainable housing advocacy) and Pointe Villas, "Hillpointe's build-to-rent brand". Hillpointe Helps provides rent relief and back-to-school support for residents.Source

Add an interest form and expected pricing to each upcoming page, run local ads six months before opening, and invite the list to preview tours.

Pre-leasing reduces the cost and time of each lease-up.

• Delays

  Update the list promptly.

• Pointe Grand websitepointegrand.com, the leasing brand, has a page for each community with floor plans, gallery, amenities, a tour scheduler and an application, for example /apartment-rentals/fl/orlando/davenport/pg-davenport/schedule-a-tour/. Its sitemap lists 619 URLs and 60 community pages, including Tennessee, North Carolina, Kentucky, Arizona and Colorado, plus 16 "/lp/" landing pages for upcoming communities.Source
• HiringFloating Leasing Specialists (Pendergrass, GA posted October 13, 2026; Palm Coast, FL; Hardeeville, SC) cover "lease-ups, high-traffic periods, or new community launches"; Resident Experience Managers (Spartanburg, SC posted October 2, 2026; Yulee, FL) "Collaborate on marketing strategies and social media presence to drive traffic and boost occupancy rates" and own renewals.Source
• Your websitePointe Grand Preserve at Gainesville shows "Under Construction" and "Est. 2025" on hillpointe.com, while its Pointe Grand page says "New Apartments Coming Soon to Gainesville, FL".Source

Map the journey from first search to renewal, connect the sites and CRM so every lead carries its source, and measure conversion by step across the portfolio.

A connected journey shows where leads are lost and lets marketing spend where it works.

• Too broad

  Start with tours and applications.

• Your websitehillpointe.com portfolio data (October 22, 2026): 37 communities with 10,331 units in Florida, Georgia and South Carolina, 36 marked "Now Leasing". Every community's button (for example "Visit Davenport Community" on Pointe Grand Davenport, 288 units) points to the same address, the pointegrand.com homepage, not that community's page.Source
• Pointe Grand websitepointegrand.com, the leasing brand, has a page for each community with floor plans, gallery, amenities, a tour scheduler and an application, for example /apartment-rentals/fl/orlando/davenport/pg-davenport/schedule-a-tour/. Its sitemap lists 619 URLs and 60 community pages, including Tennessee, North Carolina, Kentucky, Arizona and Colorado, plus 16 "/lp/" landing pages for upcoming communities.Source
• HiringCentralized leasing in Maitland, FL: National Leasing Specialists convert "inquiries into property tours" or "engaging virtual tour experiences" across phone, live chat and text, and enter every prospect in the CRM; the leasing call center pipeline also handles resident care and "reputation management responses".Source
• HiringBusiness Manager, Marketing and Centralized Operations (Winter Park, posted August 24, 2026): the "strategic integrator and accountability partner to the Vice President, Centralized Operations and Customer Experience", who will "Maintain feedback loops between Marketing, Centralized Operations, and cross-functional teams to align demand strategy with operational readiness", "Compile performance data, trends, and insights into clear, decision-ready summaries" and "Support evaluation of new initiatives, campaigns, and process changes against agreed KPIs"; preferred: "Experience with new property activations or lease-ups."Source

Publish an annual attainable-housing report: rents vs local wages, resident occupations, lease-up speed, using anonymized portfolio data. Launch with HAWCS and present at industry events.

Original data earns press, investor attention and policy influence.

• Data privacy

  Aggregate and suppress small groups.

• Your websiteAbout and timeline: "12,000+ units under management across 10+ states"; founded 2018; Fund I closed at its $60 million hard cap; 216 units at Pointe Grand Kingsland delivered in about eight months and fully leased in six; a "slab-to-Certificate of Occupancy timeline of around nine months"; 2024 brought Top 25 NMHC rankings, "national marketing, centralized operations, and a more focused approach to reputation management" and Elite 1% ORA recognition from J Turner Research for multiple communities.Source
• Your websiteAffiliates page: Hillpointe Construction, KSH Engineering, Ask Logistix, HAWCS (attainable housing advocacy) and Pointe Villas, "Hillpointe's build-to-rent brand". Hillpointe Helps provides rent relief and back-to-school support for residents.Source
• Your websiteNews: 22 articles, including "Hillpointe Ranked #4 Developer and #6 Builder in 2025 NMHC Rankings" and the 2025 Great Place To Work certification (93% of employees). Four articles link to their original posts on www.hillpointe.com, and all four returned 404 when checked twice on October 22, 2026; old URLs from the previous site do not redirect.Source

Publish clear buy criteria (acreage, zoning, markets, timing), a simple submission form, and a promise to respond within a week.

More qualified sites at lower cost support the speed advantage.

• Noise

  Require key fields.

• Your websiteAbout and timeline: "12,000+ units under management across 10+ states"; founded 2018; Fund I closed at its $60 million hard cap; 216 units at Pointe Grand Kingsland delivered in about eight months and fully leased in six; a "slab-to-Certificate of Occupancy timeline of around nine months"; 2024 brought Top 25 NMHC rankings, "national marketing, centralized operations, and a more focused approach to reputation management" and Elite 1% ORA recognition from J Turner Research for multiple communities.Source
• Your websitehillpointe.com portfolio data (October 22, 2026): 37 communities with 10,331 units in Florida, Georgia and South Carolina, 36 marked "Now Leasing". Every community's button (for example "Visit Davenport Community" on Pointe Grand Davenport, 288 units) points to the same address, the pointegrand.com homepage, not that community's page.Source
• Pointe Grand websitepointegrand.com, the leasing brand, has a page for each community with floor plans, gallery, amenities, a tour scheduler and an application, for example /apartment-rentals/fl/orlando/davenport/pg-davenport/schedule-a-tour/. Its sitemap lists 619 URLs and 60 community pages, including Tennessee, North Carolina, Kentucky, Arizona and Colorado, plus 16 "/lp/" landing pages for upcoming communities.Source

Mention it in move-in packs and resident apps, share stories, and track its effect on renewals.

Visible care builds loyalty and good reviews.

• Demand spike

  Set clear rules.

• Your websiteAffiliates page: Hillpointe Construction, KSH Engineering, Ask Logistix, HAWCS (attainable housing advocacy) and Pointe Villas, "Hillpointe's build-to-rent brand". Hillpointe Helps provides rent relief and back-to-school support for residents.Source
• HiringFloating Leasing Specialists (Pendergrass, GA posted October 13, 2026; Palm Coast, FL; Hardeeville, SC) cover "lease-ups, high-traffic periods, or new community launches"; Resident Experience Managers (Spartanburg, SC posted October 2, 2026; Yulee, FL) "Collaborate on marketing strategies and social media presence to drive traffic and boost occupancy rates" and own renewals.Source

Post open roles in each community's resident app and lobby, with a referral bonus, and promote the free-rent perk in job ads.

Local hires fill faster and stay longer.

• Privacy

  Keep resident and employee data separate.

• HiringFloating Leasing Specialists (Pendergrass, GA posted October 13, 2026; Palm Coast, FL; Hardeeville, SC) cover "lease-ups, high-traffic periods, or new community launches"; Resident Experience Managers (Spartanburg, SC posted October 2, 2026; Yulee, FL) "Collaborate on marketing strategies and social media presence to drive traffic and boost occupancy rates" and own renewals.Source
• HiringCentralized leasing in Maitland, FL: National Leasing Specialists convert "inquiries into property tours" or "engaging virtual tour experiences" across phone, live chat and text, and enter every prospect in the CRM; the leasing call center pipeline also handles resident care and "reputation management responses".Source