Armada growth playbook

Build a /customers library with filters by industry and region. Turn the Aker BP and Fossefall announcements into short stories first (the problem, what was deployed, timeline, what the customer says), then WinDC for Australia and the Alaska and Washington public-sector work. Link each story from its industry page and use them in EMEA invitations and follow-ups.

Enterprise buyers check for peers in their sector and region before they take a meeting. Stories the team already has the rights to cost little and help every EMEA dinner, roundtable and tour stop.

Headline: <Customer> runs <workload> at <site> with Armada
At a glance: industry, region, product (Galleon / Leviathan / Atlas / Bridge), time to deploy
The problem: in the customer's words
What was deployed: units, power, connectivity, partners
What changed: time to insight, data kept on site, operations
Quote: approved
Next: book a Galleon tour or a site assessment

• Customers limit what can be said

  Start from the approved press release wording.

• Few named stories in some sectors

  Use anonymised stories with sector and region only.

• Your websiteNavigation: the "Customer Stories" menu item ("How the organizations we work with deploy Armada at the edge") links to /alaska, a single story about Alaska DOT&PF; /customer-stories returns 404 and there is no other story page.Source
• Your blogCustomer and partner proof published only as blog press releases: Aker BP will deploy a Galleon "in an offshore drilling environment on the Norwegian Continental Shelf" (March 23, 2026); Fossefall placed a first order of five Leviathans, "over 9 MW", for Nordic AI factories (August 25, 2026); WinDC is deploying "Australia's first network of portable AI factories powered by renewable energy" (March 15, 2026); plus Edarat (MENA), an Aramco and Microsoft collaboration, a Navy CRADA and Washington DNR wildfire connectivity.Source
• HiringSenior Field Marketing Manager EMEA (Dublin, posted October 13, 2026): turns "premium experiences and integrated campaigns into measurable business outcomes"; runs "the Sovereign AI Tour, executive dinners, roundtables, roadshows, third-party conferences"; "account-based marketing"; owns "pipeline sourced, revenue influenced, account engagement, progression, and cost per outcome"; partners with "the Dublin Experience Center team"; works "with content and creative teams to capture customer stories, executive perspectives, photography, and video that extend the value of each program beyond the room"; evaluates "third-party event investments".Source
• HiringArmada's description in every post: "the hyperscaler for the edge, delivering modular AI infrastructure from first deployment to AI factory with speed, scale and sovereignty"; "deployed in over 60 countries"; "nearly $500 million in funding"; backed by Founders Fund, Lux, BlackRock and Microsoft (M12), with partnerships with Microsoft, Dell, Palantir, NVIDIA, SpaceX and Skydio.Source
• Your websiteOlder messaging on key pages: the Mining page says "Transform your operations with cutting-edge edge technology" with a BCG quote and no customer or Australian example; the Oil & Gas page leads with an EY survey quote; the demo page description still says "Centrally control your entire fleet of Starlink deployments"; the homepage has no H1 heading.Source

Generate a sitemap from the Next.js routes and the blog (with last-modified dates), add the Sitemap line to robots.txt, submit it in Search Console and Bing, and check that new posts appear within a day.

New announcements get indexed faster, which matters for a company that ships news weekly and is searched by name after every headline.

• Old pages resurface

  Leave retired pages out of the sitemap.

• Your websiteThe homepage links to /sitemap.xml, which returned 404 on two checks on October 21, 2026; robots.txt allows everything but names no sitemap. The blog holds about 70 posts.Source
• Your blogOctober 20, 2026: Armada will build superintelligence factories within the NVIDIA DSX POD reference design, and "Johnson Controls plans to build 500MW of distributed sovereign SI capacity with Armada in 2027". April 2026: Armada and Carahsoft opened the first Galleon Experience Center at Carahsoft's headquarters in Reston, Virginia, for federal, state and local agencies.Source

Add a booking form per stop (name, company, role, topic, preferred time beside Galleon), feed it into the CRM with the stop as the campaign, send confirmations with the location of the unit, and send a follow-up within 48 hours with the relevant customer story.

Pre-booked tours give account teams a schedule and context, and campaign tags make each stop's pipeline visible.

• No-shows

  Send a reminder the day before with the stand location.

• Your websiteSovereign SI Tour page: the H1 says "Sovereign SI Tour" while the page title says "Sovereign AI Tour"; "Step inside Galleon, Armada's modular data center, touring major events across the globe"; stops at NVIDIA GTC Berlin, NATO Edge 26 in İzmir, WEF in Davos and MWC27 Barcelona; one "Book a Galleon Tour" button for all stops; "Galleon Sessions", 15 to 20 minute conversations beside Galleon at select stops.Source
• HiringSenior Events Operations Manager (US remote, posted September 17, 2026), reporting to the VP of Experiential Marketing: "Armada is building a world-class experiential engine" across the Americas, EMEA and APAC; keeps "a single source of truth for event dates, owners, budgets"; partners "with Marketing Operations to improve event technology, registration systems, lead capture, data hygiene"; makes attendee data support "pre-event targeting and post-event follow-up"; writes post-event recaps.Source
• HiringSenior Field Marketing Manager EMEA (Dublin, posted October 13, 2026): turns "premium experiences and integrated campaigns into measurable business outcomes"; runs "the Sovereign AI Tour, executive dinners, roundtables, roadshows, third-party conferences"; "account-based marketing"; owns "pipeline sourced, revenue influenced, account engagement, progression, and cost per outcome"; partners with "the Dublin Experience Center team"; works "with content and creative teams to capture customer stories, executive perspectives, photography, and video that extend the value of each program beyond the room"; evaluates "third-party event investments".Source

Rewrite the titles, descriptions and H1s of the homepage, About, demo, tour and industry pages around the current message (modular AI and SI infrastructure, speed, scale, sovereignty), and pick one term, AI or SI, for titles that people search.

Search results and link previews are the first impression for buyers, journalists and candidates, and mixed messages weaken a fast-moving brand.

• Searchers use "AI" more than "SI"

  Use AI in titles and SI in page copy if search data says so.

• Your websiteOlder messaging on key pages: the Mining page says "Transform your operations with cutting-edge edge technology" with a BCG quote and no customer or Australian example; the Oil & Gas page leads with an EY survey quote; the demo page description still says "Centrally control your entire fleet of Starlink deployments"; the homepage has no H1 heading.Source
• Your websiteSovereign SI Tour page: the H1 says "Sovereign SI Tour" while the page title says "Sovereign AI Tour"; "Step inside Galleon, Armada's modular data center, touring major events across the globe"; stops at NVIDIA GTC Berlin, NATO Edge 26 in İzmir, WEF in Davos and MWC27 Barcelona; one "Book a Galleon Tour" button for all stops; "Galleon Sessions", 15 to 20 minute conversations beside Galleon at select stops.Source
• HiringArmada's description in every post: "the hyperscaler for the edge, delivering modular AI infrastructure from first deployment to AI factory with speed, scale and sovereignty"; "deployed in over 60 countries"; "nearly $500 million in funding"; backed by Founders Fund, Lux, BlackRock and Microsoft (M12), with partnerships with Microsoft, Dell, Palantir, NVIDIA, SpaceX and Skydio.Source

Confirm the right figure with the customer team, correct the page and the related blog posts, and add a one-line method note (what was measured, before and after).

Consistent numbers protect credibility with technical buyers and make the story safe to reuse in every deck.

• Customer sensitivities

  Have the customer approve the correction.

• Your websiteAlaska story: the figures read "28 Hours to Intelligence", "4 Hours to Intelligence" with Atlas and "Real Time Intelligence" with Galleon, but the body says Atlas "reduced processing time from twenty-eight days to a few hours".Source
• Your websiteNavigation: the "Customer Stories" menu item ("How the organizations we work with deploy Armada at the edge") links to /alaska, a single story about Alaska DOT&PF; /customer-stories returns 404 and there is no other story page.Source

Choose one capture tool, one set of fields (account, role, interest: Galleon, Leviathan, Atlas, Bridge, partnership), same-day CRM import, and an owner and follow-up deadline per lead. Report pipeline by event every month.

Fast, consistent follow-up turns event spend into pipeline, and clean data lets the team decide which events to keep.

• Staff skip capture

  Make capture part of the run of show.

• HiringSenior Events Operations Manager (US remote, posted September 17, 2026), reporting to the VP of Experiential Marketing: "Armada is building a world-class experiential engine" across the Americas, EMEA and APAC; keeps "a single source of truth for event dates, owners, budgets"; partners "with Marketing Operations to improve event technology, registration systems, lead capture, data hygiene"; makes attendee data support "pre-event targeting and post-event follow-up"; writes post-event recaps.Source
• HiringSenior Field Marketing Manager EMEA (Dublin, posted October 13, 2026): turns "premium experiences and integrated campaigns into measurable business outcomes"; runs "the Sovereign AI Tour, executive dinners, roundtables, roadshows, third-party conferences"; "account-based marketing"; owns "pipeline sourced, revenue influenced, account engagement, progression, and cost per outcome"; partners with "the Dublin Experience Center team"; works "with content and creative teams to capture customer stories, executive perspectives, photography, and video that extend the value of each program beyond the room"; evaluates "third-party event investments".Source
• HiringOther open roles: a Senior Sales Strategy & Operations Manager (posted September 30, 2026) for territory, forecasting and "new lines of business"; a Senior Customer Engineer Middle East, Oil & Gas for National Oil Company accounts who will position Armada "against alternatives, articulating differentiation on sovereignty, speed, and scale"; a Senior Product Manager, Federal for defense and intelligence customers.Source

Rewrite the Mining page around remote-site use cases (autonomy, safety, exploration data, connectivity underground), with Australian references (WinDC, partners, site conditions), an EPCM and OEM partner section and a request for a site conversation. Make a one-page PDF for RFPs.

Mining buyers and the engineering firms that write specifications need to see Armada in their own conditions before inviting it to bid.

• No named mining customer yet

  Lead with use cases and WinDC until one is approved.

• HiringStrategic Account Executive, Mining (Australia remote, posted September 17, 2026): sells Atlas, Bridge and Galleon to "major mining operators, equipment OEMs, and technology/automation partners" across Australia and Papua New Guinea; works with "EPCMs, mining-tech and automation vendors, equipment OEMs, and connectivity providers"; RFPs; represents Armada "at key mining industry events"; fly-in fly-out travel to "Pilbara, Goldfields, and PNG sites".Source
• Your websiteOlder messaging on key pages: the Mining page says "Transform your operations with cutting-edge edge technology" with a BCG quote and no customer or Australian example; the Oil & Gas page leads with an EY survey quote; the demo page description still says "Centrally control your entire fleet of Starlink deployments"; the homepage has no H1 heading.Source
• Your blogCustomer and partner proof published only as blog press releases: Aker BP will deploy a Galleon "in an offshore drilling environment on the Norwegian Continental Shelf" (March 23, 2026); Fossefall placed a first order of five Leviathans, "over 9 MW", for Nordic AI factories (August 25, 2026); WinDC is deploying "Australia's first network of portable AI factories powered by renewable energy" (March 15, 2026); plus Edarat (MENA), an Aramco and Microsoft collaboration, a Navy CRADA and Washington DNR wildfire connectivity.Source

With sales, pick 30 EMEA target accounts by sector (energy, telecom, defense, sovereign compute). For each, plan a sequence: a tailored story, an invitation to a tour stop or Dublin visit, a roundtable seat and a follow-up from the account executive. Track progression by account.

Complex deals need many touches with several stakeholders; planned sequences make each event part of a deal plan.

• Too many accounts

  Thirty and no more.

• HiringSenior Field Marketing Manager EMEA (Dublin, posted October 13, 2026): turns "premium experiences and integrated campaigns into measurable business outcomes"; runs "the Sovereign AI Tour, executive dinners, roundtables, roadshows, third-party conferences"; "account-based marketing"; owns "pipeline sourced, revenue influenced, account engagement, progression, and cost per outcome"; partners with "the Dublin Experience Center team"; works "with content and creative teams to capture customer stories, executive perspectives, photography, and video that extend the value of each program beyond the room"; evaluates "third-party event investments".Source
• Your blogCustomer and partner proof published only as blog press releases: Aker BP will deploy a Galleon "in an offshore drilling environment on the Norwegian Continental Shelf" (March 23, 2026); Fossefall placed a first order of five Leviathans, "over 9 MW", for Nordic AI factories (August 25, 2026); WinDC is deploying "Australia's first network of portable AI factories powered by renewable energy" (March 15, 2026); plus Edarat (MENA), an Aramco and Microsoft collaboration, a Navy CRADA and Washington DNR wildfire connectivity.Source
• Your websiteSovereign SI Tour page: the H1 says "Sovereign SI Tour" while the page title says "Sovereign AI Tour"; "Step inside Galleon, Armada's modular data center, touring major events across the globe"; stops at NVIDIA GTC Berlin, NATO Edge 26 in İzmir, WEF in Davos and MWC27 Barcelona; one "Book a Galleon Tour" button for all stops; "Galleon Sessions", 15 to 20 minute conversations beside Galleon at select stops.Source

Film each session with permission, cut a three-minute video and two clips, publish a short write-up with quotes, and send it to registrants and target accounts who did not attend.

One conversation becomes weeks of content and a reason to follow up with everyone who missed it.

• Guests decline filming

  Publish a written summary instead.

• Your websiteSovereign SI Tour page: the H1 says "Sovereign SI Tour" while the page title says "Sovereign AI Tour"; "Step inside Galleon, Armada's modular data center, touring major events across the globe"; stops at NVIDIA GTC Berlin, NATO Edge 26 in İzmir, WEF in Davos and MWC27 Barcelona; one "Book a Galleon Tour" button for all stops; "Galleon Sessions", 15 to 20 minute conversations beside Galleon at select stops.Source
• HiringSenior Field Marketing Manager EMEA (Dublin, posted October 13, 2026): turns "premium experiences and integrated campaigns into measurable business outcomes"; runs "the Sovereign AI Tour, executive dinners, roundtables, roadshows, third-party conferences"; "account-based marketing"; owns "pipeline sourced, revenue influenced, account engagement, progression, and cost per outcome"; partners with "the Dublin Experience Center team"; works "with content and creative teams to capture customer stories, executive perspectives, photography, and video that extend the value of each program beyond the room"; evaluates "third-party event investments".Source

Publish a page per center with what visitors see, who it suits, how to get there and a booking form routed to the right team. Track visits to meetings and pipeline, and include the centers in every follow-up.

A visit is the strongest step in a long hardware sale, and a booking page lets more buyers ask for one.

• Capacity

  Limit slots per week.

• Your blogOctober 20, 2026: Armada will build superintelligence factories within the NVIDIA DSX POD reference design, and "Johnson Controls plans to build 500MW of distributed sovereign SI capacity with Armada in 2027". April 2026: Armada and Carahsoft opened the first Galleon Experience Center at Carahsoft's headquarters in Reston, Virginia, for federal, state and local agencies.Source
• HiringSenior Field Marketing Manager EMEA (Dublin, posted October 13, 2026): turns "premium experiences and integrated campaigns into measurable business outcomes"; runs "the Sovereign AI Tour, executive dinners, roundtables, roadshows, third-party conferences"; "account-based marketing"; owns "pipeline sourced, revenue influenced, account engagement, progression, and cost per outcome"; partners with "the Dublin Experience Center team"; works "with content and creative teams to capture customer stories, executive perspectives, photography, and video that extend the value of each program beyond the room"; evaluates "third-party event investments".Source
• HiringSenior Events Operations Manager (US remote, posted September 17, 2026), reporting to the VP of Experiential Marketing: "Armada is building a world-class experiential engine" across the Americas, EMEA and APAC; keeps "a single source of truth for event dates, owners, budgets"; partners "with Marketing Operations to improve event technology, registration systems, lead capture, data hygiene"; makes attendee data support "pre-event targeting and post-event follow-up"; writes post-event recaps.Source

Create a standard kit: Leviathan specification sheet, site requirements checklist, deployment timeline, reference architecture with NVIDIA, financing and ownership models, and an NDA-gated data room template. Track what each counterparty opened.

Faster, consistent packs shorten the time from first meeting to site assessment.

• Deals differ

  Keep the kit modular.

• HiringAI factory hiring: a Director, AI Capacity Partnerships, North America will "build the demand side of Armada's AI factory business - originating, qualifying, and converting offtake demand for GPU capacity across our AI factory and Leviathan deployments"; a Senior Sales Coordinator, AI Factory (posted October 8, 2026) runs NDAs, data rooms and "collateral packages such as base designs, deployment materials, and presentations" for "AI focused data center operators, colocation providers, NeoCloud platforms, and select renewable energy operators that control land, power, or stranded energy assets".Source
• Your websiteLeviathan page: "1.77 MW of SI infrastructure, operational in 12 weeks"; up to 576 NVIDIA GB300 GPUs per unit; "designed to scale to 50 MW and beyond"; the call to action is "Request a Site Assessment".Source
• Your blogOctober 20, 2026: Armada will build superintelligence factories within the NVIDIA DSX POD reference design, and "Johnson Controls plans to build 500MW of distributed sovereign SI capacity with Armada in 2027". April 2026: Armada and Carahsoft opened the first Galleon Experience Center at Carahsoft's headquarters in Reston, Virginia, for federal, state and local agencies.Source

Publish a page for capacity buyers (training, inference, sovereign AI) with available regions, timing, GPU generations and contract shapes, and a short enquiry form routed to the capacity team. Mention it in AI factory announcements.

Each AI factory needs offtake to be built; an inbound path for buyers helps fill capacity before units are delivered.

• Capacity not yet available

  Show delivery windows, not promises.

• HiringAI factory hiring: a Director, AI Capacity Partnerships, North America will "build the demand side of Armada's AI factory business - originating, qualifying, and converting offtake demand for GPU capacity across our AI factory and Leviathan deployments"; a Senior Sales Coordinator, AI Factory (posted October 8, 2026) runs NDAs, data rooms and "collateral packages such as base designs, deployment materials, and presentations" for "AI focused data center operators, colocation providers, NeoCloud platforms, and select renewable energy operators that control land, power, or stranded energy assets".Source
• Your websiteLeviathan page: "1.77 MW of SI infrastructure, operational in 12 weeks"; up to 576 NVIDIA GB300 GPUs per unit; "designed to scale to 50 MW and beyond"; the call to action is "Request a Site Assessment".Source
• Your blogOctober 20, 2026: Armada will build superintelligence factories within the NVIDIA DSX POD reference design, and "Johnson Controls plans to build 500MW of distributed sovereign SI capacity with Armada in 2027". April 2026: Armada and Carahsoft opened the first Galleon Experience Center at Carahsoft's headquarters in Reston, Virginia, for federal, state and local agencies.Source

Build a target list of renewable owners with curtailed or stranded capacity in North America, the Nordics and Australia, publish a short guide ("turning stranded power into AI capacity") with the WinDC and Fossefall examples, and offer a site assessment.

Power is the scarce input in AI infrastructure. Owners who have it become partners, and each partner can host several units.

• Long cycles

  Start with owners already curtailing.

• HiringAI factory hiring: a Director, AI Capacity Partnerships, North America will "build the demand side of Armada's AI factory business - originating, qualifying, and converting offtake demand for GPU capacity across our AI factory and Leviathan deployments"; a Senior Sales Coordinator, AI Factory (posted October 8, 2026) runs NDAs, data rooms and "collateral packages such as base designs, deployment materials, and presentations" for "AI focused data center operators, colocation providers, NeoCloud platforms, and select renewable energy operators that control land, power, or stranded energy assets".Source
• Your blogCustomer and partner proof published only as blog press releases: Aker BP will deploy a Galleon "in an offshore drilling environment on the Norwegian Continental Shelf" (March 23, 2026); Fossefall placed a first order of five Leviathans, "over 9 MW", for Nordic AI factories (August 25, 2026); WinDC is deploying "Australia's first network of portable AI factories powered by renewable energy" (March 15, 2026); plus Edarat (MENA), an Aramco and Microsoft collaboration, a Navy CRADA and Washington DNR wildfire connectivity.Source
• Your websiteLeviathan page: "1.77 MW of SI infrastructure, operational in 12 weeks"; up to 576 NVIDIA GB300 GPUs per unit; "designed to scale to 50 MW and beyond"; the call to action is "Request a Site Assessment".Source

Publish a comparison page and calculator: time to power, permitting, capital phasing, site footprint, sovereignty and connectivity for modular versus traditional builds, with assumptions shown. Give engineers the same tables for RFPs.

Clear trade-offs help champions sell internally, and a calculator captures serious leads.

• Rivals dispute numbers

  Show assumptions and sources.

• Your websiteLeviathan page: "1.77 MW of SI infrastructure, operational in 12 weeks"; up to 576 NVIDIA GB300 GPUs per unit; "designed to scale to 50 MW and beyond"; the call to action is "Request a Site Assessment".Source
• Competitor researchRivals' own homepages: Crusoe, "The AI factory company"; Scale Computing, "One Platform. Thousands of Sites. Zero On-Site IT."; Vertiv, "a global leader in critical digital infrastructure" for data centers and industrial sites.See the research Source
• HiringOther open roles: a Senior Sales Strategy & Operations Manager (posted September 30, 2026) for territory, forecasting and "new lines of business"; a Senior Customer Engineer Middle East, Oil & Gas for National Oil Company accounts who will position Armada "against alternatives, articulating differentiation on sovereignty, speed, and scale"; a Senior Product Manager, Federal for defense and intelligence customers.Source

Create a regional energy page with sovereign data requirements, remote-site use cases, partners and the announced collaborations, plus a technical brief for NOC IT and OT teams. Translate the summary into Arabic.

NOC buyers look for regional presence and partners they know before engaging a new vendor.

• Customer confidentiality

  Use only approved names.

• HiringOther open roles: a Senior Sales Strategy & Operations Manager (posted September 30, 2026) for territory, forecasting and "new lines of business"; a Senior Customer Engineer Middle East, Oil & Gas for National Oil Company accounts who will position Armada "against alternatives, articulating differentiation on sovereignty, speed, and scale"; a Senior Product Manager, Federal for defense and intelligence customers.Source
• Your blogCustomer and partner proof published only as blog press releases: Aker BP will deploy a Galleon "in an offshore drilling environment on the Norwegian Continental Shelf" (March 23, 2026); Fossefall placed a first order of five Leviathans, "over 9 MW", for Nordic AI factories (August 25, 2026); WinDC is deploying "Australia's first network of portable AI factories powered by renewable energy" (March 15, 2026); plus Edarat (MENA), an Aramco and Microsoft collaboration, a Navy CRADA and Washington DNR wildfire connectivity.Source
• Your websiteOlder messaging on key pages: the Mining page says "Transform your operations with cutting-edge edge technology" with a BCG quote and no customer or Australian example; the Oil & Gas page leads with an EY survey quote; the demo page description still says "Centrally control your entire fleet of Starlink deployments"; the homepage has no H1 heading.Source

Pick five partners for co-marketing: joint solution briefs, listings in their marketplaces, a shared customer story each and a joint session at a partner event. Track partner-sourced and partner-influenced pipeline.

Partner channels reach buyers Armada's own team cannot cover, especially in new regions.

• Partner priorities shift

  Agree a joint plan each quarter.

• Your websitePartners page: "One Platform. Every Partner."; channel partners ("VARs, MSPs, and distributors"), software, devices and Galleons; "20+ Partners"; "Become a Partner" and a Marketplace.Source
• HiringArmada's description in every post: "the hyperscaler for the edge, delivering modular AI infrastructure from first deployment to AI factory with speed, scale and sovereignty"; "deployed in over 60 countries"; "nearly $500 million in funding"; backed by Founders Fund, Lux, BlackRock and Microsoft (M12), with partnerships with Microsoft, Dell, Palantir, NVIDIA, SpaceX and Skydio.Source
• Your blogCustomer and partner proof published only as blog press releases: Aker BP will deploy a Galleon "in an offshore drilling environment on the Norwegian Continental Shelf" (March 23, 2026); Fossefall placed a first order of five Leviathans, "over 9 MW", for Nordic AI factories (August 25, 2026); WinDC is deploying "Australia's first network of portable AI factories powered by renewable energy" (March 15, 2026); plus Edarat (MENA), an Aramco and Microsoft collaboration, a Navy CRADA and Washington DNR wildfire connectivity.Source

Publish a "buying Armada for government" page with registration identifiers, reseller and contract vehicle routes, security and compliance status and a contact for the federal team. Link it from public-sector and defense pages.

Making procurement easy removes the first barrier in government sales and gives partners a page to point to.

• Out-of-date details

  Review each quarter.

• Federal registrationArmada USG, LLC has an active SAM.gov registration (since November 2024, primary NAICS 518210, data processing and hosting).Source
• Your blogOctober 20, 2026: Armada will build superintelligence factories within the NVIDIA DSX POD reference design, and "Johnson Controls plans to build 500MW of distributed sovereign SI capacity with Armada in 2027". April 2026: Armada and Carahsoft opened the first Galleon Experience Center at Carahsoft's headquarters in Reston, Virginia, for federal, state and local agencies.Source
• HiringOther open roles: a Senior Sales Strategy & Operations Manager (posted September 30, 2026) for territory, forecasting and "new lines of business"; a Senior Customer Engineer Middle East, Oil & Gas for National Oil Company accounts who will position Armada "against alternatives, articulating differentiation on sovereignty, speed, and scale"; a Senior Product Manager, Federal for defense and intelligence customers.Source

Serve a poster image first and load the video after, use adaptive video sizes for mobile, compress the rest of the media and stop the cookie banner shifting the page.

A light first screen is fair to visitors on slow links, the very customers Armada builds for.

• Brand feel

  Keep the video, just load it later.

• Google PageSpeedHomepage on mobile: performance 85/100 (desktop 98); in the lab test the background video is the main element and appears at 4.1 s; the page downloads 11.3 MB, about 10.5 MB of it media from Cloudinary. Real Chrome visitors pass Core Web Vitals (LCP 1.8 s, INP 152 ms, CLS 0.04), though origin LCP is 21% slower than earlier in the Chrome UX Report history.Source

Connect the events calendar, budgets, lead capture and CRM. For each event report cost, meetings, pipeline sourced and influenced, and stage progression after 90 days. Review twice a year and cut or grow events on the numbers.

Event budgets are large in enterprise infrastructure; measuring them turns spending into a portfolio.

• Long sales cycles

  Judge on stage progression, not only closed revenue.

• HiringSenior Events Operations Manager (US remote, posted September 17, 2026), reporting to the VP of Experiential Marketing: "Armada is building a world-class experiential engine" across the Americas, EMEA and APAC; keeps "a single source of truth for event dates, owners, budgets"; partners "with Marketing Operations to improve event technology, registration systems, lead capture, data hygiene"; makes attendee data support "pre-event targeting and post-event follow-up"; writes post-event recaps.Source
• HiringSenior Field Marketing Manager EMEA (Dublin, posted October 13, 2026): turns "premium experiences and integrated campaigns into measurable business outcomes"; runs "the Sovereign AI Tour, executive dinners, roundtables, roadshows, third-party conferences"; "account-based marketing"; owns "pipeline sourced, revenue influenced, account engagement, progression, and cost per outcome"; partners with "the Dublin Experience Center team"; works "with content and creative teams to capture customer stories, executive perspectives, photography, and video that extend the value of each program beyond the room"; evaluates "third-party event investments".Source
• HiringOther open roles: a Senior Sales Strategy & Operations Manager (posted September 30, 2026) for territory, forecasting and "new lines of business"; a Senior Customer Engineer Middle East, Oil & Gas for National Oil Company accounts who will position Armada "against alternatives, articulating differentiation on sovereignty, speed, and scale"; a Senior Product Manager, Federal for defense and intelligence customers.Source

Publish an annual report scoring countries on power availability, data rules, connectivity and AI capacity, with interviews from customers and partners. Launch it at executive dinners and use country chapters in account programs.

Original research earns press and gives executives a reason to meet Armada beyond a product pitch.

• Political sensitivity

  Stick to measurable facts.

• HiringSenior Field Marketing Manager EMEA (Dublin, posted October 13, 2026): turns "premium experiences and integrated campaigns into measurable business outcomes"; runs "the Sovereign AI Tour, executive dinners, roundtables, roadshows, third-party conferences"; "account-based marketing"; owns "pipeline sourced, revenue influenced, account engagement, progression, and cost per outcome"; partners with "the Dublin Experience Center team"; works "with content and creative teams to capture customer stories, executive perspectives, photography, and video that extend the value of each program beyond the room"; evaluates "third-party event investments".Source
• HiringArmada's description in every post: "the hyperscaler for the edge, delivering modular AI infrastructure from first deployment to AI factory with speed, scale and sovereignty"; "deployed in over 60 countries"; "nearly $500 million in funding"; backed by Founders Fund, Lux, BlackRock and Microsoft (M12), with partnerships with Microsoft, Dell, Palantir, NVIDIA, SpaceX and Skydio.Source
• Your websiteSovereign SI Tour page: the H1 says "Sovereign SI Tour" while the page title says "Sovereign AI Tour"; "Step inside Galleon, Armada's modular data center, touring major events across the globe"; stops at NVIDIA GTC Berlin, NATO Edge 26 in İzmir, WEF in Davos and MWC27 Barcelona; one "Book a Galleon Tour" button for all stops; "Galleon Sessions", 15 to 20 minute conversations beside Galleon at select stops.Source

Plan a regional roadshow: Galleon at mining industry events and partner sites in Western Australia, with site tours for operators, EPCMs and OEMs, and a live demo on local data.

Seeing the unit in their own conditions answers the first question remote operators ask: will it survive here?

• High cost

  Share with a partner host.

• HiringStrategic Account Executive, Mining (Australia remote, posted September 17, 2026): sells Atlas, Bridge and Galleon to "major mining operators, equipment OEMs, and technology/automation partners" across Australia and Papua New Guinea; works with "EPCMs, mining-tech and automation vendors, equipment OEMs, and connectivity providers"; RFPs; represents Armada "at key mining industry events"; fly-in fly-out travel to "Pilbara, Goldfields, and PNG sites".Source
• Your websiteSovereign SI Tour page: the H1 says "Sovereign SI Tour" while the page title says "Sovereign AI Tour"; "Step inside Galleon, Armada's modular data center, touring major events across the globe"; stops at NVIDIA GTC Berlin, NATO Edge 26 in İzmir, WEF in Davos and MWC27 Barcelona; one "Book a Galleon Tour" button for all stops; "Galleon Sessions", 15 to 20 minute conversations beside Galleon at select stops.Source
• Your blogCustomer and partner proof published only as blog press releases: Aker BP will deploy a Galleon "in an offshore drilling environment on the Norwegian Continental Shelf" (March 23, 2026); Fossefall placed a first order of five Leviathans, "over 9 MW", for Nordic AI factories (August 25, 2026); WinDC is deploying "Australia's first network of portable AI factories powered by renewable energy" (March 15, 2026); plus Edarat (MENA), an Aramco and Microsoft collaboration, a Navy CRADA and Washington DNR wildfire connectivity.Source

Invite eight European customers and partners to a twice-yearly advisory board in Dublin, with roadmap previews and peer discussion. Share anonymised takeaways with prospects.

Advisory boards deepen early accounts and create references for new ones.

• Members too busy

  Keep it to half a day.

• HiringSenior Field Marketing Manager EMEA (Dublin, posted October 13, 2026): turns "premium experiences and integrated campaigns into measurable business outcomes"; runs "the Sovereign AI Tour, executive dinners, roundtables, roadshows, third-party conferences"; "account-based marketing"; owns "pipeline sourced, revenue influenced, account engagement, progression, and cost per outcome"; partners with "the Dublin Experience Center team"; works "with content and creative teams to capture customer stories, executive perspectives, photography, and video that extend the value of each program beyond the room"; evaluates "third-party event investments".Source
• Your blogCustomer and partner proof published only as blog press releases: Aker BP will deploy a Galleon "in an offshore drilling environment on the Norwegian Continental Shelf" (March 23, 2026); Fossefall placed a first order of five Leviathans, "over 9 MW", for Nordic AI factories (August 25, 2026); WinDC is deploying "Australia's first network of portable AI factories powered by renewable energy" (March 15, 2026); plus Edarat (MENA), an Aramco and Microsoft collaboration, a Navy CRADA and Washington DNR wildfire connectivity.Source

Make a guided 3D or video walk-through of Galleon and Leviathan with hotspots for power, cooling, connectivity and security, gated lightly for the detailed specifications. Use it in outreach and RFPs.

It scales the most persuasive part of the tour to every account.

• Security detail

  Show only what is public.

• Your websiteSovereign SI Tour page: the H1 says "Sovereign SI Tour" while the page title says "Sovereign AI Tour"; "Step inside Galleon, Armada's modular data center, touring major events across the globe"; stops at NVIDIA GTC Berlin, NATO Edge 26 in İzmir, WEF in Davos and MWC27 Barcelona; one "Book a Galleon Tour" button for all stops; "Galleon Sessions", 15 to 20 minute conversations beside Galleon at select stops.Source
• Your websiteLeviathan page: "1.77 MW of SI infrastructure, operational in 12 weeks"; up to 576 NVIDIA GB300 GPUs per unit; "designed to scale to 50 MW and beyond"; the call to action is "Request a Site Assessment".Source

Plan campaigns before fire, flood and storm seasons with the matching story, a planning checklist for agencies and an invitation to the Reston Experience Center. Target emergency management agencies in high-risk states.

Timing outreach to planning cycles reaches agencies when they set budgets.

• Sensitive timing

  Never market during an active emergency.

• Your websiteNavigation: the "Customer Stories" menu item ("How the organizations we work with deploy Armada at the edge") links to /alaska, a single story about Alaska DOT&PF; /customer-stories returns 404 and there is no other story page.Source
• Your blogCustomer and partner proof published only as blog press releases: Aker BP will deploy a Galleon "in an offshore drilling environment on the Norwegian Continental Shelf" (March 23, 2026); Fossefall placed a first order of five Leviathans, "over 9 MW", for Nordic AI factories (August 25, 2026); WinDC is deploying "Australia's first network of portable AI factories powered by renewable energy" (March 15, 2026); plus Edarat (MENA), an Aramco and Microsoft collaboration, a Navy CRADA and Washington DNR wildfire connectivity.Source
• Your blogOctober 20, 2026: Armada will build superintelligence factories within the NVIDIA DSX POD reference design, and "Johnson Controls plans to build 500MW of distributed sovereign SI capacity with Armada in 2027". April 2026: Armada and Carahsoft opened the first Galleon Experience Center at Carahsoft's headquarters in Reston, Virginia, for federal, state and local agencies.Source