Assured growth playbook

Publish three outcome stories this quarter, one per line of business, each with a before-and-after number (cycle time, calls avoided, FNOL completion, adjuster hours). Where a carrier will not be named, publish it as "a top-10 US personal auto carrier" with the metric, the scope and the time to value, approved by the carrier's communications team.

The new VP of Product Marketing is told to make the value "credible" to a CCO, and the content hire is told "the capability and the proof are real". Carriers buy from vendors their peers use; an anonymized but specific story is the minimum a cautious buyer needs.

• Carriers refuse to be named

  Anonymized stories with exact metrics are still far stronger than none.

• A metric is contested later

  Use only figures from the shared monthly data review.

• Your websiteHomepage: "Frontier AI for claims. Proven at scale." "The most widely deployed AI in P&C. Trusted by 6 of the top 10 carriers." "Working across tens of millions of claims every year". Products: FNOL, Voice AI, First Contact, Service Assignment, Messaging, Emma, Sidekick, Fraud, CAT. "Start with a low-lift pilot. Prove ROI quickly." No carrier is named and there are no customer stories or quotes.Source
• HiringVP, Product Marketing (posted June 2026): Assured is "the leading Agentic Claims Orchestration platform" selling to "the biggest P&C carriers that own roughly 98% of the nation's claims volume"; the job is to make the value "legible, credible, and unmistakable to a Chief Claims Officer" and appealing to the CIO or Chief AI Officer, across two motions: Land ("Build vs. Buy with AI") and Expand (claim-share and process penetration in existing accounts). Positioning is "versus internal AI builds, legacy core systems and emerging entrants".Source
• HiringSenior Content Marketing Manager, AI Narrative (posted July 2026): a writer "genuinely expert in AI" to make agentic AI legible to "the people who run claims at the largest US carriers"; it complements an existing Content Strategist and must "operate inside carrier compliance norms on everything that leaves the building". The posting says "The capability and the proof are real".Source
• Your websiteEmma page: "Emma handles nearly 70% of interactions autonomously" and "has handled more than 50 million customer interactions for top insurers".Source

Add a short method note: the period covered, what an interaction is, what share went to a human, which lines of business, and how autonomy is measured. Link it from every page that uses the numbers.

The content role is told to work "inside carrier compliance norms on everything that leaves the building". A number with a method behind it survives a CIO's review; a bare number invites doubt.

• The definition is narrower than the headline implies

  Change the headline rather than defend it.

• Your websiteEmma page: "Emma handles nearly 70% of interactions autonomously" and "has handled more than 50 million customer interactions for top insurers".Source
• HiringSenior Content Marketing Manager, AI Narrative (posted July 2026): a writer "genuinely expert in AI" to make agentic AI legible to "the people who run claims at the largest US carriers"; it complements an existing Content Strategist and must "operate inside carrier compliance norms on everything that leaves the building". The posting says "The capability and the proof are real".Source
• HiringVP, Product Marketing (posted June 2026): Assured is "the leading Agentic Claims Orchestration platform" selling to "the biggest P&C carriers that own roughly 98% of the nation's claims volume"; the job is to make the value "legible, credible, and unmistakable to a Chief Claims Officer" and appealing to the CIO or Chief AI Officer, across two motions: Land ("Build vs. Buy with AI") and Expand (claim-share and process penetration in existing accounts). Positioning is "versus internal AI builds, legacy core systems and emerging entrants".Source

Add a DMARC record in monitoring mode, review the reports for two to four weeks, fix any unauthenticated senders, then move to quarantine and reject. Put the result in the security page and the vendor security pack.

Carrier mail filters and vendor risk reviews both look at email authentication. A claims AI vendor that sells SOC 2 and ISO 27001 should not fail a basic sender check in its first named-account email.

• Legitimate mail gets blocked at enforcement

  Stay at p=none until reports show every sender passing.

• programmable.infoSite scan: Next.js on Vercel; certifications listed SOC 2, ISO 27001 and HIPAA; security headers grade F; email-authentication score 35/100. A DNS lookup finds an SPF record (Google and Amazon SES) but no DMARC record at _dmarc.assured.com. 55 news mentions of "assured" in 30 days, nearly all for the everyday word.Source
• HiringVP, Integrated Marketing (posted August 2026): run "the always-on growth engine in the named-account program in top US P&C carriers"; own ABM and person-based marketing (CCOs, CIOs, CAIOs, claims VPs, transformation leads), paid, digital, SEO/AEO, events, lifecycle and web "against top80 named carriers", lock the named-account list with Sales and the founders, and own the marketing-to-sales SLA.Source

Replace the file with a short, deliberate one: allow the public site, including privacy, terms and disclosure, state a policy for AI crawlers (allow search and answer crawlers, decide separately on training crawlers), keep the sitemap line, and drop the rules for paths that no longer exist.

The VP of Integrated Marketing now owns SEO and AEO. Answer engines increasingly shape a buyer's first impression, and a security-minded buyer asking one about Assured's data terms should get Assured's own pages back.

• Training crawlers read content the company wants to keep out

  Allow answer crawlers and block training crawlers by name if that is the policy.

• Your websiterobots.txt is an old template: it names Googlebot, MSNBot, Slurp, Teoma, ia_archiver and yahoo-blogs/v3.9 with no restrictions, and has no rules for current crawlers such as Bingbot or AI search crawlers. Those fall under the catch-all group, which disallows /privacy, /terms and /disclosure (plus /partner/, /checkout, /solutions and /customer-login, which return 404).Source
• HiringVP, Integrated Marketing (posted August 2026): run "the always-on growth engine in the named-account program in top US P&C carriers"; own ABM and person-based marketing (CCOs, CIOs, CAIOs, claims VPs, transformation leads), paid, digital, SEO/AEO, events, lifecycle and web "against top80 named carriers", lock the named-account list with Sales and the founders, and own the marketing-to-sales SLA.Source
• programmable.infoSite scan: Next.js on Vercel; certifications listed SOC 2, ISO 27001 and HIPAA; security headers grade F; email-authentication score 35/100. A DNS lookup finds an SPF record (Google and Amazon SES) but no DMARC record at _dmarc.assured.com. 55 news mentions of "assured" in 30 days, nearly all for the everyday word.Source

Show publish and update dates, attribute each post to a named author (a Product SME, the CEO, a solutions lead), add a short author bio with claims experience, and add Article structured data.

The content hire is asked to write things that "hold up with technical readers"; a named expert and a date are the cheapest credibility signals there are.

• Authors leave

  Keep bylines; add "former" to the bio.

• Your websiteSitemap: 34 URLs: product pages, three whitepapers (gen-AI, structured data, "test before invest") and 14 blog URLs, of which 9 are posts, all bylined "The Assured Team" with no dates shown. No case studies, customer pages, events or newsroom. The About page still leads with "We're Here To Bring Claims Into The 21st Century" and repeats its "Strategy x Team = Execution" block twice.Source
• HiringProduct SMEs for Auto Claims, Property Claims, Workers Compensation and Commercial Property, each leading an end-to-end review of the claims lifecycle from FNOL to closure, and a Product Lead, Data & Integrations owning "customer integrations, API ecosystem, and data exchange". 44 open roles in all, every one remote.Source
• HiringSenior Content Marketing Manager, AI Narrative (posted July 2026): a writer "genuinely expert in AI" to make agentic AI legible to "the people who run claims at the largest US carriers"; it complements an existing Content Strategist and must "operate inside carrier compliance norms on everything that leaves the building". The posting says "The capability and the proof are real".Source

A short worksheet: claims volume, lines of business, team size and model spend in; a side-by-side of build effort (data capture, evals, monitoring, integrations, compliance review, maintenance) against an Assured pilot out. It ends with the "low-lift pilot" offer.

The VP of Product Marketing is told to win "the top-of-house Build vs. Buy with AI argument". A worksheet the CIO fills in with their own numbers makes that argument with them rather than at them.

Inputs: annual claims, lines of business, in-house AI team size, model spend.
Build effort (weeks): structured FNOL capture, claims-tuned evals, real-time monitoring and guardrails, core-system integration, compliance and model risk review, ongoing maintenance.
Assured pilot: scope, weeks to first value, team needed from the carrier.
Result: weeks to production and people-years, side by side.

• It reads as biased

  Show assumptions openly and let the buyer change them.

• HiringVP, Product Marketing (posted June 2026): Assured is "the leading Agentic Claims Orchestration platform" selling to "the biggest P&C carriers that own roughly 98% of the nation's claims volume"; the job is to make the value "legible, credible, and unmistakable to a Chief Claims Officer" and appealing to the CIO or Chief AI Officer, across two motions: Land ("Build vs. Buy with AI") and Expand (claim-share and process penetration in existing accounts). Positioning is "versus internal AI builds, legacy core systems and emerging entrants".Source
• HiringPrincipal Product Marketing Manager (founding, posted June 2026): owns the "Buy vs. Build" narrative and "the field-grade objection library that wins Assured against internal AI builds, BPOs, and incumbent core systems", vertical competitor comparisons, demos, and on Expand "the use-case map and expansion playbook that grow claim-share and process penetration inside the logos we already serve".Source
• Your websiteHomepage: "Frontier AI for claims. Proven at scale." "The most widely deployed AI in P&C. Trusted by 6 of the top 10 carriers." "Working across tens of millions of claims every year". Products: FNOL, Voice AI, First Contact, Service Assignment, Messaging, Emma, Sidekick, Fraud, CAT. "Start with a low-lift pilot. Prove ROI quickly." No carrier is named and there are no customer stories or quotes.Source

For each of the top 80, record the core claims system, current FNOL and messaging vendors, recent claims leadership changes and public AI statements. Group them into three to five plays (for example: new CCO, core system migration, CAT-exposed region, building in house) with an offer per play.

Person-based marketing works when the trigger is real. A carrier changing its core system or hiring a new CCO is in a buying window; the AI Marketing Engineer's account briefs can watch for these.

• Too many plays, too little depth

  Start with two plays and 20 accounts.

• HiringVP, Integrated Marketing (posted August 2026): run "the always-on growth engine in the named-account program in top US P&C carriers"; own ABM and person-based marketing (CCOs, CIOs, CAIOs, claims VPs, transformation leads), paid, digital, SEO/AEO, events, lifecycle and web "against top80 named carriers", lock the named-account list with Sales and the founders, and own the marketing-to-sales SLA.Source
• HiringAI Marketing Engineer (posted June 2026): stand up the marketing data model (e.g. Snowflake), weekly dashboards the CEO, Head of Marketing and Head of Sales read "in under five minutes", and internal agents "on Claude" for account briefs, objection prep, content drafts and named-account monitoring, "to make our marketing look like the AI company we are".Source
• Your websiteHomepage: "Frontier AI for claims. Proven at scale." "The most widely deployed AI in P&C. Trusted by 6 of the top 10 carriers." "Working across tens of millions of claims every year". Products: FNOL, Voice AI, First Contact, Service Assignment, Messaging, Emma, Sidekick, Fraud, CAT. "Start with a low-lift pilot. Prove ROI quickly." No carrier is named and there are no customer stories or quotes.Source

For each customer, a grid of lines of business by product (FNOL, Voice AI, First Contact, Messaging, Emma, Fraud, CAT, Service Assignment), marked live, piloting or open, with the owner at the carrier for each open cell. Review it at every monthly data session.

The Customer Success Manager already runs monthly data reviews and builds stakeholder maps across the carrier's lines; the grid turns those into a pipeline the account team can forecast.

• Pushing too fast annoys a carrier

  Tie each ask to a measured result already delivered.

• HiringPrincipal Product Marketing Manager (founding, posted June 2026): owns the "Buy vs. Build" narrative and "the field-grade objection library that wins Assured against internal AI builds, BPOs, and incumbent core systems", vertical competitor comparisons, demos, and on Expand "the use-case map and expansion playbook that grow claim-share and process penetration inside the logos we already serve".Source
• HiringClient Engagement: a Principal Customer Success Manager who "holds monthly data review sessions and executive readouts" to "own the value narrative", builds stakeholder maps "across the Carrier's LOB's", and supports "Adjuster adoption"; Senior and Principal Solutions Consultants who "help monitor account health, including some SQL work against production data to track capture rates"; Senior and Principal Technical Account Managers; and a CS Operations Manager to lead "the AI-native transformation of Client Engagement".Source
• Your websiteHomepage: "Frontier AI for claims. Proven at scale." "The most widely deployed AI in P&C. Trusted by 6 of the top 10 carriers." "Working across tens of millions of claims every year". Products: FNOL, Voice AI, First Contact, Service Assignment, Messaging, Emma, Sidekick, Fraud, CAT. "Start with a low-lift pilot. Prove ROI quickly." No carrier is named and there are no customer stories or quotes.Source

One page per line: the FNOL data that matters, the follow-ups Emma handles, the integrations, the measured result from a customer story, and a short FAQ. The SMEs supply the substance; the content lead writes it.

Each line has its own buyer and vocabulary. Pages in that vocabulary are what both search and AI answer engines quote back to that buyer.

• Pages say the same thing

  Each page leads with one line-specific workflow.

• HiringProduct SMEs for Auto Claims, Property Claims, Workers Compensation and Commercial Property, each leading an end-to-end review of the claims lifecycle from FNOL to closure, and a Product Lead, Data & Integrations owning "customer integrations, API ecosystem, and data exchange". 44 open roles in all, every one remote.Source
• Your websiteSitemap: 34 URLs: product pages, three whitepapers (gen-AI, structured data, "test before invest") and 14 blog URLs, of which 9 are posts, all bylined "The Assured Team" with no dates shown. No case studies, customer pages, events or newsroom. The About page still leads with "We're Here To Bring Claims Into The 21st Century" and repeats its "Strategy x Team = Execution" block twice.Source
• HiringVP, Integrated Marketing (posted August 2026): run "the always-on growth engine in the named-account program in top US P&C carriers"; own ABM and person-based marketing (CCOs, CIOs, CAIOs, claims VPs, transformation leads), paid, digital, SEO/AEO, events, lifecycle and web "against top80 named carriers", lock the named-account list with Sales and the founders, and own the marketing-to-sales SLA.Source

A downloadable pack: what each agent decides and what it only recommends, the evals and thresholds, monitoring, human handoff rules, data handling, audit logs and how changes to models are tested. Give it to every deal at the technical stage.

Deals stall where nobody owns the risk sign-off. Handing that team their documentation early removes a step the sales team cannot otherwise control.

• It exposes a gap

  Fix the gap; a carrier will find it anyway.

• Your websiteHomepage: "Frontier AI for claims. Proven at scale." "The most widely deployed AI in P&C. Trusted by 6 of the top 10 carriers." "Working across tens of millions of claims every year". Products: FNOL, Voice AI, First Contact, Service Assignment, Messaging, Emma, Sidekick, Fraud, CAT. "Start with a low-lift pilot. Prove ROI quickly." No carrier is named and there are no customer stories or quotes.Source
• HiringVP, Product Marketing (posted June 2026): Assured is "the leading Agentic Claims Orchestration platform" selling to "the biggest P&C carriers that own roughly 98% of the nation's claims volume"; the job is to make the value "legible, credible, and unmistakable to a Chief Claims Officer" and appealing to the CIO or Chief AI Officer, across two motions: Land ("Build vs. Buy with AI") and Expand (claim-share and process penetration in existing accounts). Positioning is "versus internal AI builds, legacy core systems and emerging entrants".Source
• programmable.infoSite scan: Next.js on Vercel; certifications listed SOC 2, ISO 27001 and HIPAA; security headers grade F; email-authentication score 35/100. A DNS lookup finds an SPF record (Google and Amazon SES) but no DMARC record at _dmarc.assured.com. 55 news mentions of "assured" in 30 days, nearly all for the everyday word.Source

Pick the two core systems most customers run, list Assured in their partner marketplaces, publish an integration page for each, and propose a joint session at the platform's user conference.

Marketplace listings and user conferences put Assured in front of claims and IT teams already planning around that system, at almost no media cost.

• The platform builds a rival feature

  Lead with workflows the platform does not cover, such as FNOL capture and messaging.

• HiringProduct SMEs for Auto Claims, Property Claims, Workers Compensation and Commercial Property, each leading an end-to-end review of the claims lifecycle from FNOL to closure, and a Product Lead, Data & Integrations owning "customer integrations, API ecosystem, and data exchange". 44 open roles in all, every one remote.Source
• Your websiteHomepage: "Frontier AI for claims. Proven at scale." "The most widely deployed AI in P&C. Trusted by 6 of the top 10 carriers." "Working across tens of millions of claims every year". Products: FNOL, Voice AI, First Contact, Service Assignment, Messaging, Emma, Sidekick, Fraud, CAT. "Start with a low-lift pilot. Prove ROI quickly." No carrier is named and there are no customer stories or quotes.Source
• Competitor researchClaims AI vendors selling to the same carriers: Five Sigma ("AI-native claims platform and Clive multi-agent AI"), Hi Marley ("the trusted communication fabric for P&C insurance"), Shift Technology ("agents that detect more fraud, streamline claims processing"), Snapsheet ("claims management software engineered for the full P&C lifecycle"), plus core systems such as Guidewire ClaimCenter.See the research Source

One card per rival: their claim, where they are strong, the question that exposes the gap, the proof Assured shows, and the migration path. Give the same cards to the Customer Success and Technical Account teams for renewals.

Competitors sell expansion into Assured's accounts too. A renewal lost to "we will add agents from our messaging vendor" is as costly as a lost new logo.

• Cards go stale

  Date each card and review monthly.

• HiringPrincipal Product Marketing Manager (founding, posted June 2026): owns the "Buy vs. Build" narrative and "the field-grade objection library that wins Assured against internal AI builds, BPOs, and incumbent core systems", vertical competitor comparisons, demos, and on Expand "the use-case map and expansion playbook that grow claim-share and process penetration inside the logos we already serve".Source
• Competitor researchClaims AI vendors selling to the same carriers: Five Sigma ("AI-native claims platform and Clive multi-agent AI"), Hi Marley ("the trusted communication fabric for P&C insurance"), Shift Technology ("agents that detect more fraud, streamline claims processing"), Snapsheet ("claims management software engineered for the full P&C lifecycle"), plus core systems such as Guidewire ClaimCenter.See the research Source
• HiringClient Engagement: a Principal Customer Success Manager who "holds monthly data review sessions and executive readouts" to "own the value narrative", builds stakeholder maps "across the Carrier's LOB's", and supports "Adjuster adoption"; Senior and Principal Solutions Consultants who "help monitor account health, including some SQL work against production data to track capture rates"; Senior and Principal Technical Account Managers; and a CS Operations Manager to lead "the AI-native transformation of Client Engagement".Source

Choose three events by how many of the top 80 attend, pre-book meetings with named accounts, host one small dinner with a customer speaker, and follow up within 48 hours with the account brief.

Named-account marketing and events combine well when the event is used to meet specific people rather than to collect badges.

• Spend without pipeline

  Drop any event with fewer than five meetings.

• HiringVP, Integrated Marketing (posted August 2026): run "the always-on growth engine in the named-account program in top US P&C carriers"; own ABM and person-based marketing (CCOs, CIOs, CAIOs, claims VPs, transformation leads), paid, digital, SEO/AEO, events, lifecycle and web "against top80 named carriers", lock the named-account list with Sales and the founders, and own the marketing-to-sales SLA.Source
• HiringAI Marketing Engineer (posted June 2026): stand up the marketing data model (e.g. Snowflake), weekly dashboards the CEO, Head of Marketing and Head of Sales read "in under five minutes", and internal agents "on Claude" for account briefs, objection prep, content drafts and named-account monitoring, "to make our marketing look like the AI company we are".Source

Track adoption per office and team, run a short champion program (one adjuster per team), share a weekly tip, and show adoption next to outcomes in the monthly data review.

Renewals at carriers are decided on measured results; results depend on adoption, and adoption is something Client Engagement can move directly.

• Adjusters resist automation

  Start with tasks they dislike, such as chasing photos and documents.

• HiringClient Engagement: a Principal Customer Success Manager who "holds monthly data review sessions and executive readouts" to "own the value narrative", builds stakeholder maps "across the Carrier's LOB's", and supports "Adjuster adoption"; Senior and Principal Solutions Consultants who "help monitor account health, including some SQL work against production data to track capture rates"; Senior and Principal Technical Account Managers; and a CS Operations Manager to lead "the AI-native transformation of Client Engagement".Source
• Your websiteEmma page: "Emma handles nearly 70% of interactions autonomously" and "has handled more than 50 million customer interactions for top insurers".Source

For each whitepaper, publish an open summary page with the key findings, a chart and an FAQ, and keep the full PDF gated for named accounts. Add the summaries to the sitemap.

The ideas get found and quoted, and the people who want the full paper still fill in the form.

• Fewer form fills

  Track; named-account readers still want the full paper.

• Your websiteSitemap: 34 URLs: product pages, three whitepapers (gen-AI, structured data, "test before invest") and 14 blog URLs, of which 9 are posts, all bylined "The Assured Team" with no dates shown. No case studies, customer pages, events or newsroom. The About page still leads with "We're Here To Bring Claims Into The 21st Century" and repeats its "Strategy x Team = Execution" block twice.Source
• HiringVP, Integrated Marketing (posted August 2026): run "the always-on growth engine in the named-account program in top US P&C carriers"; own ABM and person-based marketing (CCOs, CIOs, CAIOs, claims VPs, transformation leads), paid, digital, SEO/AEO, events, lifecycle and web "against top80 named carriers", lock the named-account list with Sales and the founders, and own the marketing-to-sales SLA.Source

Publish an annual benchmark by line of business: FNOL digital completion, time to first contact, follow-ups automated, cycle time ranges. Offer each customer a private version showing where they rank.

A benchmark gives the CCO a reason to meet and gives every other team (content, events, PR, sales) a year of material. The private ranking becomes a renewal and expansion tool.

• A carrier objects

  Opt-in only, and no group smaller than five carriers.

• Your websiteHomepage: "Frontier AI for claims. Proven at scale." "The most widely deployed AI in P&C. Trusted by 6 of the top 10 carriers." "Working across tens of millions of claims every year". Products: FNOL, Voice AI, First Contact, Service Assignment, Messaging, Emma, Sidekick, Fraud, CAT. "Start with a low-lift pilot. Prove ROI quickly." No carrier is named and there are no customer stories or quotes.Source
• HiringSenior Content Marketing Manager, AI Narrative (posted July 2026): a writer "genuinely expert in AI" to make agentic AI legible to "the people who run claims at the largest US carriers"; it complements an existing Content Strategist and must "operate inside carrier compliance norms on everything that leaves the building". The posting says "The capability and the proof are real".Source
• HiringClient Engagement: a Principal Customer Success Manager who "holds monthly data review sessions and executive readouts" to "own the value narrative", builds stakeholder maps "across the Carrier's LOB's", and supports "Adjuster adoption"; Senior and Principal Solutions Consultants who "help monitor account health, including some SQL work against production data to track capture rates"; Senior and Principal Technical Account Managers; and a CS Operations Manager to lead "the AI-native transformation of Client Engagement".Source

Three standard pilots (digital FNOL for one line, Emma follow-ups for one office, First Contact for recorded statements) with fixed scope, data needs, timeline, success metric and a price that converts to a contract if the metric is hit.

A packaged pilot shortens the Land motion and gives integrated marketing a concrete offer for every named-account play.

• Pilots that never convert

  Agree the conversion terms before starting.

• Your websiteHomepage: "Frontier AI for claims. Proven at scale." "The most widely deployed AI in P&C. Trusted by 6 of the top 10 carriers." "Working across tens of millions of claims every year". Products: FNOL, Voice AI, First Contact, Service Assignment, Messaging, Emma, Sidekick, Fraud, CAT. "Start with a low-lift pilot. Prove ROI quickly." No carrier is named and there are no customer stories or quotes.Source
• HiringVP, Product Marketing (posted June 2026): Assured is "the leading Agentic Claims Orchestration platform" selling to "the biggest P&C carriers that own roughly 98% of the nation's claims volume"; the job is to make the value "legible, credible, and unmistakable to a Chief Claims Officer" and appealing to the CIO or Chief AI Officer, across two motions: Land ("Build vs. Buy with AI") and Expand (claim-share and process penetration in existing accounts). Positioning is "versus internal AI builds, legacy core systems and emerging entrants".Source
• HiringVP, Integrated Marketing (posted August 2026): run "the always-on growth engine in the named-account program in top US P&C carriers"; own ABM and person-based marketing (CCOs, CIOs, CAIOs, claims VPs, transformation leads), paid, digital, SEO/AEO, events, lifecycle and web "against top80 named carriers", lock the named-account list with Sales and the founders, and own the marketing-to-sales SLA.Source

Offer TPAs and claims outsourcers a partner edition: Assured FNOL, Messaging and Emma in their operations, with co-branded reporting to their carrier clients.

It reaches carriers too small to buy directly, turns a rival into a channel, and adds claims volume to the benchmark.

• Channel conflict with direct sales

  Exclude the top-80 named accounts from partner deals.

• HiringPrincipal Product Marketing Manager (founding, posted June 2026): owns the "Buy vs. Build" narrative and "the field-grade objection library that wins Assured against internal AI builds, BPOs, and incumbent core systems", vertical competitor comparisons, demos, and on Expand "the use-case map and expansion playbook that grow claim-share and process penetration inside the logos we already serve".Source
• Your websiteHomepage: "Frontier AI for claims. Proven at scale." "The most widely deployed AI in P&C. Trusted by 6 of the top 10 carriers." "Working across tens of millions of claims every year". Products: FNOL, Voice AI, First Contact, Service Assignment, Messaging, Emma, Sidekick, Fraud, CAT. "Start with a low-lift pilot. Prove ROI quickly." No carrier is named and there are no customer stories or quotes.Source

Use "Assured claims AI" and "Assured for P&C" consistently in titles, ads on brand-plus-category terms, Organization structured data with sameAs links, and ask press and partners to use the full phrase.

Named-account marketing creates searches for the brand; those searches need to land on assured.com.

• Brand ads waste money

  Keep the budget small; stop if organic wins.

• programmable.infoSite scan: Next.js on Vercel; certifications listed SOC 2, ISO 27001 and HIPAA; security headers grade F; email-authentication score 35/100. A DNS lookup finds an SPF record (Google and Amazon SES) but no DMARC record at _dmarc.assured.com. 55 news mentions of "assured" in 30 days, nearly all for the everyday word.Source
• PressA different company also called Assured, a healthcare provider-operations and credentialing platform, announced a $19 million Series A on July 22, 2026, led by Insight Partners.Source

Before each season, a short briefing for claims leaders: last season's surge patterns (anonymized), readiness checklist, how digital FNOL and messaging absorbed volume. Offer a readiness review to named accounts.

It ties a product to a date on every claims leader's calendar, which is a reason to meet that does not depend on the sales cycle.

• Sounding opportunistic around disasters

  Publish before the season, never during an event.

• Your websiteHomepage: "Frontier AI for claims. Proven at scale." "The most widely deployed AI in P&C. Trusted by 6 of the top 10 carriers." "Working across tens of millions of claims every year". Products: FNOL, Voice AI, First Contact, Service Assignment, Messaging, Emma, Sidekick, Fraud, CAT. "Start with a low-lift pilot. Prove ROI quickly." No carrier is named and there are no customer stories or quotes.Source
• HiringVP, Integrated Marketing (posted August 2026): run "the always-on growth engine in the named-account program in top US P&C carriers"; own ABM and person-based marketing (CCOs, CIOs, CAIOs, claims VPs, transformation leads), paid, digital, SEO/AEO, events, lifecycle and web "against top80 named carriers", lock the named-account list with Sales and the founders, and own the marketing-to-sales SLA.Source

After the agents run for a quarter, publish a short technical write-up: what they do, the guardrails, the evals and what went wrong. Present it at a CIO event.

It demonstrates the guardrails-and-evals discipline the product pitch rests on, in a setting with no customer data at risk.

• It reveals customer details

  Describe only internal marketing data.

• HiringAI Marketing Engineer (posted June 2026): stand up the marketing data model (e.g. Snowflake), weekly dashboards the CEO, Head of Marketing and Head of Sales read "in under five minutes", and internal agents "on Claude" for account briefs, objection prep, content drafts and named-account monitoring, "to make our marketing look like the AI company we are".Source
• HiringVP, Product Marketing (posted June 2026): Assured is "the leading Agentic Claims Orchestration platform" selling to "the biggest P&C carriers that own roughly 98% of the nation's claims volume"; the job is to make the value "legible, credible, and unmistakable to a Chief Claims Officer" and appealing to the CIO or Chief AI Officer, across two motions: Land ("Build vs. Buy with AI") and Expand (claim-share and process penetration in existing accounts). Positioning is "versus internal AI builds, legacy core systems and emerging entrants".Source