Augury growth playbook

Review the firewall or bot-protection rule with the web team: allow known good bots and verified preview services, challenge only suspicious traffic patterns, and test what a Slack or Teams link preview, a LinkedIn share and two ABM tools see.

The Director of Demand Generation is hired to build "agentic and automated pipeline strategies" and "precise attribution". Those tools, and the buyers' own AI assistants, need to read the site. A rule that blocks them quietly weakens every campaign.

• More scraping by competitors

  Rate-limit by behaviour instead of blocking by user agent.

• Your websiteA scripted request to augury.com with a generic browser user agent returns HTTP 403, while requests that identify as AI crawlers (GPTBot, ClaudeBot) get the page; robots.txt itself only blocks /wp-admin/. Buyer-side tools that do not announce themselves as a known crawler, such as link-preview and research tools, may be turned away.Source
• HiringDirector, Demand Generation (US, posted September 2026): "orchestrate the growth engine that fuels Augury's global revenue pipeline"; experience "building agentic and automated pipeline strategies across multiple channels"; owns paid advertising, events, field marketing and ABM, quarterly and annual pipeline modelling, the demand-gen budget, the martech stack for "precise attribution", and recurring Marketing Business Reviews.Source

Add a payback section: the claim, how it is calculated (avoided downtime, maintenance labour, energy, yield), three customer examples with numbers, and a "build your business case" call to action for the value engineers.

Enterprise manufacturing deals stall at finance. A payback number with method and examples lets the champion carry the case upward.

• Payback varies widely

  State the range and what drives it.

• PressJuly 23, 2026: Rockwell Automation and Augury announced "a strategic technology and go-to-market partnership": Augury's Reliability Agent connects to Rockwell's Fiix MAX, which turns its recommendations into work orders in Fiix CMMS, with FactoryTalk Optix; the first offer was expected in September 2026. The release says Augury customers achieve payback "in six months or less".Source
• programmable.infoSite scan: WordPress with Marketo, Hotjar and Microsoft Clarity; 642 sitemap URLs: 549 blog posts (latest October 14, 2026), 51 media-center pages and 8 success stories (including Barilla, Osem-Nestlé and Lindt with Process Health); ISO 27001 and ISO 9001; quote-based pricing; mobile LCP at the 75th percentile 3.1 seconds (Google's "good" threshold is 2.5); DMARC at reject. The sitemap shows the same September 14, 2026 date on press releases from several years.Source
• HiringStrategic Account Executives in the US and England (posted October 2026): sell "Augury's AI agents and predictive maintenance" to the largest prospects across North America and Europe, "outcome-based Agentic AI solutions", six- and seven-figure deals with MEDDPICC, working in a pod with SDRs, Marketing, Client Partners and "Solution and Value Engineers"; "a hunter who thrives in a greenfield environment".Source

Audit the top ten landing pages: compress hero images and video, defer Hotjar and Clarity, trim plugins, and give paid campaigns a lightweight landing template.

Faster pages convert better and lower cost per lead before any budget increase.

• Losing analytics data

  Load recording tools after interaction.

• programmable.infoSite scan: WordPress with Marketo, Hotjar and Microsoft Clarity; 642 sitemap URLs: 549 blog posts (latest October 14, 2026), 51 media-center pages and 8 success stories (including Barilla, Osem-Nestlé and Lindt with Process Health); ISO 27001 and ISO 9001; quote-based pricing; mobile LCP at the 75th percentile 3.1 seconds (Google's "good" threshold is 2.5); DMARC at reject. The sitemap shows the same September 14, 2026 date on press releases from several years.Source
• HiringDirector, Demand Generation (US, posted September 2026): "orchestrate the growth engine that fuels Augury's global revenue pipeline"; experience "building agentic and automated pipeline strategies across multiple channels"; owns paid advertising, events, field marketing and ABM, quarterly and annual pipeline modelling, the demand-gen budget, the martech stack for "precise attribution", and recurring Marketing Business Reviews.Source

Set each release's date to its real publish date, show the date on the page, and keep lastmod tied to real edits.

Accurate dates help the newest news (the Industrial AI Workforce, Rockwell, Bengaluru) stand out as new.

• Dates lost

  Use wire-service copies to recover them.

• programmable.infoSite scan: WordPress with Marketo, Hotjar and Microsoft Clarity; 642 sitemap URLs: 549 blog posts (latest October 14, 2026), 51 media-center pages and 8 success stories (including Barilla, Osem-Nestlé and Lindt with Process Health); ISO 27001 and ISO 9001; quote-based pricing; mobile LCP at the 75th percentile 3.1 seconds (Google's "good" threshold is 2.5); DMARC at reject. The sitemap shows the same September 14, 2026 date on press releases from several years.Source
• programmable.infoRecent press titles: "Augury Opens Bengaluru Engineering Hub to Advance Industrial Agentic AI" (October 15, 2026), "2026 Gartner Market Guide", "Augury Adds Ranger Pro Sensors from Baker Hughes", "Augury Announces $75 Million of Funding and Maintains $1B Valuation", partnerships with MaintainX and IFS Ultimo, "Machine Health for Dummies" and The Endpoint online community.Source

A brief and landing page: the workflow from detection to work order, who buys it, how it is priced and sold, two example plants, and a joint demo request form. Give it to every Strategic AE and the partner lead.

A partnership produces revenue when sellers on both sides can explain it in a minute.

• Rockwell's availability slips

  Keep the brief factual and dated.

• PressJuly 23, 2026: Rockwell Automation and Augury announced "a strategic technology and go-to-market partnership": Augury's Reliability Agent connects to Rockwell's Fiix MAX, which turns its recommendations into work orders in Fiix CMMS, with FactoryTalk Optix; the first offer was expected in September 2026. The release says Augury customers achieve payback "in six months or less".Source
• HiringStrategic Partner Business Lead (US, posted September 2026): "own the strategy, go-to-market execution, revenue performance, and long-term success of a key strategic reseller partnership", with "direct accountability for delivering revenue targets through the partner"; build the reseller's full GTM capability, from enablement and demand generation to sales execution and customer adoption.Source
• HiringStrategic Account Executives in the US and England (posted October 2026): sell "Augury's AI agents and predictive maintenance" to the largest prospects across North America and Europe, "outcome-based Agentic AI solutions", six- and seven-figure deals with MEDDPICC, working in a pod with SDRs, Marketing, Client Partners and "Solution and Value Engineers"; "a hunter who thrives in a greenfield environment".Source

Add a results box to each story (industry, plant type, assets monitored, outcome metric, time to value), tag stories by industry and asset, and link them from the matching solution pages.

The strategic AEs sell across multiple manufacturing verticals; a findable story for each vertical shortens every first meeting.

• Customers limit what can be said

  Use ranges with approval.

• programmable.infoSite scan: WordPress with Marketo, Hotjar and Microsoft Clarity; 642 sitemap URLs: 549 blog posts (latest October 14, 2026), 51 media-center pages and 8 success stories (including Barilla, Osem-Nestlé and Lindt with Process Health); ISO 27001 and ISO 9001; quote-based pricing; mobile LCP at the 75th percentile 3.1 seconds (Google's "good" threshold is 2.5); DMARC at reject. The sitemap shows the same September 14, 2026 date on press releases from several years.Source
• HiringStrategic Account Executives in the US and England (posted October 2026): sell "Augury's AI agents and predictive maintenance" to the largest prospects across North America and Europe, "outcome-based Agentic AI solutions", six- and seven-figure deals with MEDDPICC, working in a pod with SDRs, Marketing, Client Partners and "Solution and Value Engineers"; "a hunter who thrives in a greenfield environment".Source

A joint plan: target accounts by region, two to three solution plays, partner seller certification, a deal registration process, co-marketing calendar, and a monthly business review with pipeline, win rate and adoption.

A reseller with a large installed base can multiply reach, but only if its sellers know when to bring Augury in and get paid for it.

• Channel conflict

  Clear account ownership rules from day one.

• HiringStrategic Partner Business Lead (US, posted September 2026): "own the strategy, go-to-market execution, revenue performance, and long-term success of a key strategic reseller partnership", with "direct accountability for delivering revenue targets through the partner"; build the reseller's full GTM capability, from enablement and demand generation to sales execution and customer adoption.Source
• PressJuly 23, 2026: Rockwell Automation and Augury announced "a strategic technology and go-to-market partnership": Augury's Reliability Agent connects to Rockwell's Fiix MAX, which turns its recommendations into work orders in Fiix CMMS, with FactoryTalk Optix; the first offer was expected in September 2026. The release says Augury customers achieve payback "in six months or less".Source
• HiringDirector, Demand Generation (US, posted September 2026): "orchestrate the growth engine that fuels Augury's global revenue pipeline"; experience "building agentic and automated pipeline strategies across multiple channels"; owns paid advertising, events, field marketing and ABM, quarterly and annual pipeline modelling, the demand-gen budget, the martech stack for "precise attribution", and recurring Marketing Business Reviews.Source

Score target accounts by industry, plant count and likely asset mix, build plays for the top three segments, and use success stories from the same segment in every touch.

The demand gen role owns ABM; a fit score built on where the product works best raises conversion more than a broader list.

• Asset data is guesswork

  Validate with SDR discovery calls.

• HiringDirector, Demand Generation (US, posted September 2026): "orchestrate the growth engine that fuels Augury's global revenue pipeline"; experience "building agentic and automated pipeline strategies across multiple channels"; owns paid advertising, events, field marketing and ABM, quarterly and annual pipeline modelling, the demand-gen budget, the martech stack for "precise attribution", and recurring Marketing Business Reviews.Source
• HiringProduct Manager, Machine Health & Industrial AI Workforce: expand "machine coverage across asset types, environments, and customer segments", bring "agentic experiences to market" for root cause analysis, asset strategy and production optimization, and work with GTM and Finance on "packaging, pricing, launch planning". 13 open roles in all, including R&D in Haifa and remote operations in Bengaluru.Source
• programmable.infoSite scan: WordPress with Marketo, Hotjar and Microsoft Clarity; 642 sitemap URLs: 549 blog posts (latest October 14, 2026), 51 media-center pages and 8 success stories (including Barilla, Osem-Nestlé and Lindt with Process Health); ISO 27001 and ISO 9001; quote-based pricing; mobile LCP at the 75th percentile 3.1 seconds (Google's "good" threshold is 2.5); DMARC at reject. The sitemap shows the same September 14, 2026 date on press releases from several years.Source

Define three triggers (first confirmed catch, payback reached, coverage above a threshold) that open an expansion task with a ready-made summary of value delivered for the customer's corporate team.

Multi-plant manufacturers grow site by site; timing the ask to proven value makes expansion predictable.

• Corporate budgets lag plant results

  Bring finance into the value summary.

• HiringClient Partner (strategic accounts) and Client Partner, Scaled Accounts (posted October 2026): own retention, renewals and expansion; the scaled role covers "up to ~100 accounts across SMB and mid-market segments" and manages "by exception using dashboards, health scores, and triggers rather than high-touch engagement", in Gainsight and Salesforce.Source
• HiringReliability Success Managers (US and Europe): vibration analysis and reliability experts who move customers "through the Maturity Index", "from reactive to proactive", and "accelerate expansions and upsells"; the European role travels to plants up to 50%. A Sales Development Representative role adds inbound and outbound qualification for strategic account teams.Source
• PressJuly 23, 2026: Rockwell Automation and Augury announced "a strategic technology and go-to-market partnership": Augury's Reliability Agent connects to Rockwell's Fiix MAX, which turns its recommendations into work orders in Fiix CMMS, with FactoryTalk Optix; the first offer was expected in September 2026. The release says Augury customers achieve payback "in six months or less".Source

An online assessment of 12 questions that places a plant on the index and suggests the next steps, with a benchmark against peers and an offer to review the result with a reliability expert.

It turns an internal success framework into a lead generator that qualifies for maturity and pain at the same time.

• Low-quality leads

  Route only mid-maturity plants with large asset counts to SDRs.

• HiringReliability Success Managers (US and Europe): vibration analysis and reliability experts who move customers "through the Maturity Index", "from reactive to proactive", and "accelerate expansions and upsells"; the European role travels to plants up to 50%. A Sales Development Representative role adds inbound and outbound qualification for strategic account teams.Source
• HiringDirector, Demand Generation (US, posted September 2026): "orchestrate the growth engine that fuels Augury's global revenue pipeline"; experience "building agentic and automated pipeline strategies across multiple channels"; owns paid advertising, events, field marketing and ABM, quarterly and annual pipeline modelling, the demand-gen budget, the martech stack for "precise attribution", and recurring Marketing Business Reviews.Source

Run monthly expert sessions, publish member-written failure stories, and invite customers' reliability engineers as hosts. Measure member companies against the target account list.

A community gives the demand gen team a durable channel that does not depend on paid media and reaches the engineers ABM misses.

• Sales pitches drive members away

  Keep selling out of the community.

• programmable.infoRecent press titles: "Augury Opens Bengaluru Engineering Hub to Advance Industrial Agentic AI" (October 15, 2026), "2026 Gartner Market Guide", "Augury Adds Ranger Pro Sensors from Baker Hughes", "Augury Announces $75 Million of Funding and Maintains $1B Valuation", partnerships with MaintainX and IFS Ultimo, "Machine Health for Dummies" and The Endpoint online community.Source
• HiringReliability Success Managers (US and Europe): vibration analysis and reliability experts who move customers "through the Maturity Index", "from reactive to proactive", and "accelerate expansions and upsells"; the European role travels to plants up to 50%. A Sales Development Representative role adds inbound and outbound qualification for strategic account teams.Source
• HiringDirector, Demand Generation (US, posted September 2026): "orchestrate the growth engine that fuels Augury's global revenue pipeline"; experience "building agentic and automated pipeline strategies across multiple channels"; owns paid advertising, events, field marketing and ABM, quarterly and annual pipeline modelling, the demand-gen budget, the martech stack for "precise attribution", and recurring Marketing Business Reviews.Source

One card per rival: their claim, their strength, the questions that expose gaps (diagnostic accuracy, coverage, expert review, payback evidence), proof, and a pilot plan. Include a card for "we have our own vibration team".

Outcome-based enterprise deals are won on proof against named alternatives, and the in-house team is often the hardest rival.

• Cards go stale

  Date and review monthly.

• Competitor researchRivals' own positioning: Tractian ("AI-powered condition monitoring and predictive maintenance"), Siemens Senseye ("shift from reactive to scalable, condition-based maintenance"), KCF Technologies ("predictive maintenance"), Waites ("wireless vibration and temperature sensors"), plus sensor makers such as Baker Hughes and SKF and maintenance software that is adding AI.See the research Source
• HiringStrategic Account Executives in the US and England (posted October 2026): sell "Augury's AI agents and predictive maintenance" to the largest prospects across North America and Europe, "outcome-based Agentic AI solutions", six- and seven-figure deals with MEDDPICC, working in a pod with SDRs, Marketing, Client Partners and "Solution and Value Engineers"; "a hunter who thrives in a greenfield environment".Source
• HiringReliability Success Managers (US and Europe): vibration analysis and reliability experts who move customers "through the Maturity Index", "from reactive to proactive", and "accelerate expansions and upsells"; the European role travels to plants up to 50%. A Sales Development Representative role adds inbound and outbound qualification for strategic account teams.Source

Pick four events (two partner events, two reliability or manufacturing shows), pre-book meetings with target accounts six weeks before, host a customer-led breakfast at each, and follow up with the Maturity Index result.

Events produce enterprise meetings when the meetings are booked before the badge scan.

• Spend without pipeline

  Drop events below the meeting target.

• HiringDirector, Demand Generation (US, posted September 2026): "orchestrate the growth engine that fuels Augury's global revenue pipeline"; experience "building agentic and automated pipeline strategies across multiple channels"; owns paid advertising, events, field marketing and ABM, quarterly and annual pipeline modelling, the demand-gen budget, the martech stack for "precise attribution", and recurring Marketing Business Reviews.Source
• PressMay 18, 2026: Augury previewed the Industrial AI Workforce, role-based agents (including a Reliability agent and an Operations agent) built on its Machine Health data, on Google Cloud with Gemini models, integrated with AVEVA CONNECT; ICL Group is an early customer. CEO Elan Greenberg is quoted.Source
• PressJuly 23, 2026: Rockwell Automation and Augury announced "a strategic technology and go-to-market partnership": Augury's Reliability Agent connects to Rockwell's Fiix MAX, which turns its recommendations into work orders in Fiix CMMS, with FactoryTalk Optix; the first offer was expected in September 2026. The release says Augury customers achieve payback "in six months or less".Source

A page and short video per agent: the inputs, the decisions it recommends, the work order it creates (with Fiix or MaintainX), what a human approves, and a day-in-the-life example from ICL.

New categories sell when buyers can picture the work. The PM is tasked with launch planning; the content makes the launch understandable.

• Agents change quickly

  Date pages and update each release.

• PressMay 18, 2026: Augury previewed the Industrial AI Workforce, role-based agents (including a Reliability agent and an Operations agent) built on its Machine Health data, on Google Cloud with Gemini models, integrated with AVEVA CONNECT; ICL Group is an early customer. CEO Elan Greenberg is quoted.Source
• HiringProduct Manager, Machine Health & Industrial AI Workforce: expand "machine coverage across asset types, environments, and customer segments", bring "agentic experiences to market" for root cause analysis, asset strategy and production optimization, and work with GTM and Finance on "packaging, pricing, launch planning". 13 open roles in all, including R&D in Haifa and remote operations in Bengaluru.Source
• PressJuly 23, 2026: Rockwell Automation and Augury announced "a strategic technology and go-to-market partnership": Augury's Reliability Agent connects to Rockwell's Fiix MAX, which turns its recommendations into work orders in Fiix CMMS, with FactoryTalk Optix; the first offer was expected in September 2026. The release says Augury customers achieve payback "in six months or less".Source

Monitor job boards for open reliability and vibration roles at target plants, and lead outreach with "cover your critical assets while you hire", plus the Maturity Index.

A hiring gap is a timely, specific trigger that makes outbound relevant.

• Sounds like replacing jobs

  Position it as support for the existing team.

• HiringReliability Success Managers (US and Europe): vibration analysis and reliability experts who move customers "through the Maturity Index", "from reactive to proactive", and "accelerate expansions and upsells"; the European role travels to plants up to 50%. A Sales Development Representative role adds inbound and outbound qualification for strategic account teams.Source
• HiringDirector, Demand Generation (US, posted September 2026): "orchestrate the growth engine that fuels Augury's global revenue pipeline"; experience "building agentic and automated pipeline strategies across multiple channels"; owns paid advertising, events, field marketing and ABM, quarterly and annual pipeline modelling, the demand-gen budget, the martech stack for "precise attribution", and recurring Marketing Business Reviews.Source

Pilot a contract where part of the fee depends on measured outcomes (avoided unplanned downtime, catch rate) on a defined asset set, with a shared measurement method.

Outcome pricing removes the CFO's biggest objection and differentiates from sensor-and-software rivals, while Augury's data lets it price the risk.

• Outcomes outside Augury's control

  Limit to agreed assets and maintenance follow-through.

• HiringStrategic Account Executives in the US and England (posted October 2026): sell "Augury's AI agents and predictive maintenance" to the largest prospects across North America and Europe, "outcome-based Agentic AI solutions", six- and seven-figure deals with MEDDPICC, working in a pod with SDRs, Marketing, Client Partners and "Solution and Value Engineers"; "a hunter who thrives in a greenfield environment".Source
• PressJuly 23, 2026: Rockwell Automation and Augury announced "a strategic technology and go-to-market partnership": Augury's Reliability Agent connects to Rockwell's Fiix MAX, which turns its recommendations into work orders in Fiix CMMS, with FactoryTalk Optix; the first offer was expected in September 2026. The release says Augury customers achieve payback "in six months or less".Source
• programmable.infoSite scan: WordPress with Marketo, Hotjar and Microsoft Clarity; 642 sitemap URLs: 549 blog posts (latest October 14, 2026), 51 media-center pages and 8 success stories (including Barilla, Osem-Nestlé and Lindt with Process Health); ISO 27001 and ISO 9001; quote-based pricing; mobile LCP at the 75th percentile 3.1 seconds (Google's "good" threshold is 2.5); DMARC at reject. The sitemap shows the same September 14, 2026 date on press releases from several years.Source

Publish an annual report with anonymized findings by industry and asset type, and offer customers a private comparison.

Original data is the strongest demand gen asset an industrial AI company can own and supports every event, ABM play and analyst briefing.

• Customers object

  Opt-in and anonymized groups only.

• programmable.infoSite scan: WordPress with Marketo, Hotjar and Microsoft Clarity; 642 sitemap URLs: 549 blog posts (latest October 14, 2026), 51 media-center pages and 8 success stories (including Barilla, Osem-Nestlé and Lindt with Process Health); ISO 27001 and ISO 9001; quote-based pricing; mobile LCP at the 75th percentile 3.1 seconds (Google's "good" threshold is 2.5); DMARC at reject. The sitemap shows the same September 14, 2026 date on press releases from several years.Source
• programmable.infoRecent press titles: "Augury Opens Bengaluru Engineering Hub to Advance Industrial Agentic AI" (October 15, 2026), "2026 Gartner Market Guide", "Augury Adds Ranger Pro Sensors from Baker Hughes", "Augury Announces $75 Million of Funding and Maintains $1B Valuation", partnerships with MaintainX and IFS Ultimo, "Machine Health for Dummies" and The Endpoint online community.Source
• HiringDirector, Demand Generation (US, posted September 2026): "orchestrate the growth engine that fuels Augury's global revenue pipeline"; experience "building agentic and automated pipeline strategies across multiple channels"; owns paid advertising, events, field marketing and ABM, quarterly and annual pipeline modelling, the demand-gen budget, the martech stack for "precise attribution", and recurring Marketing Business Reviews.Source

A packaged offer in each partner's marketplace: sensors, diagnostics and the Reliability agent creating work orders in that system, with a starter kit price and partner referral fees.

It turns integrations into distribution, reaching mid-market plants that Strategic AEs do not cover.

• Too many partners at once

  Start with one platform.

• programmable.infoRecent press titles: "Augury Opens Bengaluru Engineering Hub to Advance Industrial Agentic AI" (October 15, 2026), "2026 Gartner Market Guide", "Augury Adds Ranger Pro Sensors from Baker Hughes", "Augury Announces $75 Million of Funding and Maintains $1B Valuation", partnerships with MaintainX and IFS Ultimo, "Machine Health for Dummies" and The Endpoint online community.Source
• PressJuly 23, 2026: Rockwell Automation and Augury announced "a strategic technology and go-to-market partnership": Augury's Reliability Agent connects to Rockwell's Fiix MAX, which turns its recommendations into work orders in Fiix CMMS, with FactoryTalk Optix; the first offer was expected in September 2026. The release says Augury customers achieve payback "in six months or less".Source
• HiringClient Partner (strategic accounts) and Client Partner, Scaled Accounts (posted October 2026): own retention, renewals and expansion; the scaled role covers "up to ~100 accounts across SMB and mid-market segments" and manages "by exception using dashboards, health scores, and triggers rather than high-touch engagement", in Gainsight and Salesforce.Source

Audit posts by traffic and topic, merge overlapping guides, refresh the top 50, redirect thin posts, and link the best guides to success stories.

Fewer, stronger pages usually rank better, and the demand gen team gets a clean content base for paid and organic campaigns.

• Losing long-tail traffic

  Redirect, never delete.

• programmable.infoSite scan: WordPress with Marketo, Hotjar and Microsoft Clarity; 642 sitemap URLs: 549 blog posts (latest October 14, 2026), 51 media-center pages and 8 success stories (including Barilla, Osem-Nestlé and Lindt with Process Health); ISO 27001 and ISO 9001; quote-based pricing; mobile LCP at the 75th percentile 3.1 seconds (Google's "good" threshold is 2.5); DMARC at reject. The sitemap shows the same September 14, 2026 date on press releases from several years.Source

A small paid or free trial kit for one critical machine with expert review for 90 days, offered to target accounts and through The Endpoint.

A champion with a real catch on their own machine is the strongest start for an enterprise deal.

• Kits that never convert

  Limit to target accounts.

• HiringStrategic Account Executives in the US and England (posted October 2026): sell "Augury's AI agents and predictive maintenance" to the largest prospects across North America and Europe, "outcome-based Agentic AI solutions", six- and seven-figure deals with MEDDPICC, working in a pod with SDRs, Marketing, Client Partners and "Solution and Value Engineers"; "a hunter who thrives in a greenfield environment".Source
• programmable.infoRecent press titles: "Augury Opens Bengaluru Engineering Hub to Advance Industrial Agentic AI" (October 15, 2026), "2026 Gartner Market Guide", "Augury Adds Ranger Pro Sensors from Baker Hughes", "Augury Announces $75 Million of Funding and Maintains $1B Valuation", partnerships with MaintainX and IFS Ultimo, "Machine Health for Dummies" and The Endpoint online community.Source
• Competitor researchRivals' own positioning: Tractian ("AI-powered condition monitoring and predictive maintenance"), Siemens Senseye ("shift from reactive to scalable, condition-based maintenance"), KCF Technologies ("predictive maintenance"), Waites ("wireless vibration and temperature sensors"), plus sensor makers such as Baker Hughes and SKF and maintenance software that is adding AI.See the research Source

An advocate program: customer reliability engineers speak at events, host Endpoint sessions and join reference calls, with recognition and training credits.

Peer advocates carry more weight with plant buyers than vendor content, and help every other idea in this playbook.

• Customers limit public talks

  Offer private reference calls as a start.

• HiringReliability Success Managers (US and Europe): vibration analysis and reliability experts who move customers "through the Maturity Index", "from reactive to proactive", and "accelerate expansions and upsells"; the European role travels to plants up to 50%. A Sales Development Representative role adds inbound and outbound qualification for strategic account teams.Source
• programmable.infoRecent press titles: "Augury Opens Bengaluru Engineering Hub to Advance Industrial Agentic AI" (October 15, 2026), "2026 Gartner Market Guide", "Augury Adds Ranger Pro Sensors from Baker Hughes", "Augury Announces $75 Million of Funding and Maintains $1B Valuation", partnerships with MaintainX and IFS Ultimo, "Machine Health for Dummies" and The Endpoint online community.Source