Teya growth playbook

Build one page per launch city: a headline about that town's high street, two or three local merchant stories, the local team (with a direct booking link to the area's BDM), local proof such as how many local businesses already use Teya, and a QR code destination for outdoor and print. Give every flight its own city URL and measure leads per city against towns without a flight.

Local proof and a local person make a card-machine switch feel safe, and a city URL lets the team measure whether paired media and field sales really lower CAC, which is the claim the strategy rests on.

[ ] City headline and local high-street photo
[ ] 2-3 local merchant stories with consent
[ ] Local BDM name, photo and booking link
[ ] Local proof (businesses using Teya nearby)
[ ] QR destination with UTM per channel
[ ] Lead routing to the area BDM
[ ] Matched control town for measurement

• Thin pages look templated

  Only publish a city once it has real local stories.

• Merchants change their minds about being featured

  Get written consent and review each page yearly.

• HiringHead of Performance Marketing (London, open on Ashby): owns paid media on Meta, TikTok and Google across 9 markets and "the lead-qualification engine that connects marketing to sales"; runs "seasonal flights, multi-week density saturation in hospitality-dense cities, paired with field/inside sales saturation", with DOOH, programmatic, local radio, print, guerrilla and billboards per city, because "paired media + sales density is how SMB CAC is broken at scale".Source
• HiringUK field sales hiring posted in October 2026: Business Development Managers and Representatives in Birmingham, Leicester and Stoke-on-Trent (Midlands) and London, Chichester and Brighton and Hove (South East), who find merchants "through outreach, networking, referrals and face to face meetings"; Payment Consultants in Southampton and Canterbury; self-employed Field Sales Consultants in Bath, Salisbury, Dorchester, Gloucester, Dundee, Falkirk, Kirkcaldy and London; and a London Sales Development Representative who books "Key Account Managers" with "merchants with complex needs".Source
• Your websiteSitemap (checked October 22, 2026): the UK English sitemap has 262 URLs, about 170 of them blog posts. There are no city or regional pages and no page for accountants or bookkeepers. Hungary runs a "Válaszd a helyit" (choose local) campaign with local merchant story pages under /fizeteselfogadas, and Czechia has merchant pages under /platby-pro-vase-podnikani. The paid landing pages /ppc/quiz-funnel and /ppc/personalised-offer ("Your personalised Teya offer is ready") are listed in the sitemap without a noindex tag, while /ppc/quiz-funnel-b is set to noindex.Source
• Your websiteThe same page lists a Head of Product Marketing to "Lead the bundle story that turns terminal-only customers into multi-product customers, equip sales with agent-generated merchant-specific briefings, and partner with the accountant channel build", and a Head of Creative for "the hyperlocal campaigns that scale us city-by-city".Source
• Your websiteMarketing leadership page (2026): Teya has "~80,000 merchants" across "9 European markets" and aims for "1M Merchants by 2030", with "$1.1B+ raised". The marketing organisation is five teams of "~25 humans" and "~58 agents": Product Marketing & Insights; Value Strategy & Pricing ("Live LTV and NPV models, pricing strategy across markets"); Creative & Content ("The discoverability play across Google, AI assistants and generative search"); Channels & Execution ("Paid, lifecycle, referrals and the accountant channel"); and Marketing Engineers & Martech, which owns "the three growth surfaces (Comms Hub, Teya App, Teya.com)".Source

Fix the title and description so they match the page. Add a short estimator: sector, monthly card takings and average sale give an indicative rate range, then offer an instant upload of a recent statement for an exact quote, with the result emailed and routed to sales.

A range answers the first question without giving up custom pricing, and the statement upload becomes a qualified lead instead of a vague "talk to sales".

• Ranges anchor too low

  Show the range with the factors that move it.

• Your websitePricing page: the title reads "Teya Pricing — Simple Flat Rates, No Hidden Fees | UK", but the page says "We look at your volume, sector and average transaction, then quote a rate that fits. No standard price list." The only next step is "share a recent statement" with sales; the page also lists Cash Advance "up to £500,000" and "200+ ePOS integrations".Source
• Competitor researchRivals' own homepages: SumUp, "Join 4 million businesses. No contracts, no hidden fees."; Square, "Perfectly Straightforward Tools for Your Business"; Zettle is now "PayPal Point of Sale". Teya's own blog already has "teya-vs-square-uk" and "teya-vs-sumup-comparison" posts.See the research Source
• Your websiteMarketing leadership page (2026): Teya has "~80,000 merchants" across "9 European markets" and aims for "1M Merchants by 2030", with "$1.1B+ raised". The marketing organisation is five teams of "~25 humans" and "~58 agents": Product Marketing & Insights; Value Strategy & Pricing ("Live LTV and NPV models, pricing strategy across markets"); Creative & Content ("The discoverability play across Google, AI assistants and generative search"); Channels & Execution ("Paid, lifecycle, referrals and the accountant channel"); and Marketing Engineers & Martech, which owns "the three growth surfaces (Comms Hub, Teya App, Teya.com)".Source
• HiringHead of Performance Marketing (London, open on Ashby): owns paid media on Meta, TikTok and Google across 9 markets and "the lead-qualification engine that connects marketing to sales"; runs "seasonal flights, multi-week density saturation in hospitality-dense cities, paired with field/inside sales saturation", with DOOH, programmatic, local radio, print, guerrilla and billboards per city, because "paired media + sales density is how SMB CAC is broken at scale".Source

Publish a page for accountants: what the Business Account and Xero/QuickBooks sync save at month end, a client referral reward based on the existing ISC bounty model, a practice dashboard of referred clients, and a sign-up form. Recruit the first 30 practices through local BDMs.

Accountants advise many small businesses and are trusted on money decisions, so one practice can bring many merchants.

• Professional rules on referral fees

  Check disclosure rules with each accounting body.

• Your websiteMarketing leadership page (2026): Teya has "~80,000 merchants" across "9 European markets" and aims for "1M Merchants by 2030", with "$1.1B+ raised". The marketing organisation is five teams of "~25 humans" and "~58 agents": Product Marketing & Insights; Value Strategy & Pricing ("Live LTV and NPV models, pricing strategy across markets"); Creative & Content ("The discoverability play across Google, AI assistants and generative search"); Channels & Execution ("Paid, lifecycle, referrals and the accountant channel"); and Marketing Engineers & Martech, which owns "the three growth surfaces (Comms Hub, Teya App, Teya.com)".Source
• Your websiteThe same page lists a Head of Product Marketing to "Lead the bundle story that turns terminal-only customers into multi-product customers, equip sales with agent-generated merchant-specific briefings, and partner with the accountant channel build", and a Head of Creative for "the hyperlocal campaigns that scale us city-by-city".Source
• Your websiteHomepage: "75,000+ Businesses across Europe that switched, and stayed"; Teya Pro, "Our new flagship"; funds ready "about 5 seconds after the sale with Instant Settlements"; Business Account with "up to 0.5% cashback", Pay Bills and Xero and QuickBooks sync; Cash Advance and Flexi Loan with "Decision within 24 hours"; savings pots; Teya AI ("How much should I charge for my lunch menu?"); a sales-per-store view across locations; "Set up in as little as 48 hours with no long contracts and no setup fees".Source
• Your websitePartner page "Integrate and power up your business" is for ISV and ePOS software partners ("Build new revenue streams for your SaaS business"); the ISC page recruits salespeople. The merchant referral programme exists only as legal terms: eligibility requires "an email from the Teya team containing your unique referral link", and both sides get a £50 prepaid card once the new merchant transacts £500 in its first month. The footer shows "4.3 on Trustpilot".Source
• HiringIndependent Sales Consultant posts (October 2026): "Up-front payments up to £550 per sale", "Residual income up to 40% share", "a community of 350+ ISCs". The ISC page says the "Top ISC earned £196k in residuals alone in 2025", with bounties of "£350-£3,300 per sale".Source

Add noindex to all /ppc pages, remove them from the sitemap, and keep PPC variants on a pattern the martech team controls. Check Search Console for any /ppc URLs already indexed.

Clean separation keeps the performance team's tests honest and avoids confusing searchers.

• Some organic traffic drops

  It was not meant for these pages.

• Your websiteSitemap (checked October 22, 2026): the UK English sitemap has 262 URLs, about 170 of them blog posts. There are no city or regional pages and no page for accountants or bookkeepers. Hungary runs a "Válaszd a helyit" (choose local) campaign with local merchant story pages under /fizeteselfogadas, and Czechia has merchant pages under /platby-pro-vase-podnikani. The paid landing pages /ppc/quiz-funnel and /ppc/personalised-offer ("Your personalised Teya offer is ready") are listed in the sitemap without a noindex tag, while /ppc/quiz-funnel-b is set to noindex.Source
• HiringHead of Performance Marketing (London, open on Ashby): owns paid media on Meta, TikTok and Google across 9 markets and "the lead-qualification engine that connects marketing to sales"; runs "seasonal flights, multi-week density saturation in hospitality-dense cities, paired with field/inside sales saturation", with DOOH, programmatic, local radio, print, guerrilla and billboards per city, because "paired media + sales density is how SMB CAC is broken at scale".Source

Compress and resize images (2.7 MB of savings), set long cache lifetimes on static files, lazy-load the animated dashboards below the fold and simplify the counting animations. Test paid landing pages the same way.

Faster first screens keep more paid clicks, and the work is mostly configuration.

• Design loses polish

  Keep the first screen and simplify only what is below it.

• Google PageSpeedMobile lab test of the homepage: performance score 31, Largest Contentful Paint 30.7 seconds, 14.3 MB downloaded in 131 requests, 5,343 page elements; Google estimates 2.7 MB of image savings and 11 MB from cache lifetimes. Real visitors still pass Core Web Vitals (75th-percentile LCP 2.2 seconds, INP 164 ms), but field LCP is 22% slower than the previous period.Source
• HiringHead of Performance Marketing (London, open on Ashby): owns paid media on Meta, TikTok and Google across 9 markets and "the lead-qualification engine that connects marketing to sales"; runs "seasonal flights, multi-week density saturation in hospitality-dense cities, paired with field/inside sales saturation", with DOOH, programmatic, local radio, print, guerrilla and billboards per city, because "paired media + sales density is how SMB CAC is broken at scale".Source

Route each web lead by postcode to the local BDM or the inside sales queue, with a five-minute call target, a text if unanswered, and the lead's quiz answers shown in HubSpot. Report speed and conversion by channel.

Speed to first contact is one of the biggest drivers of SMB conversion, and a local salesperson can visit the same week.

• Territories uneven

  Overflow to inside sales after ten minutes.

• HiringHead of Performance Marketing (London, open on Ashby): owns paid media on Meta, TikTok and Google across 9 markets and "the lead-qualification engine that connects marketing to sales"; runs "seasonal flights, multi-week density saturation in hospitality-dense cities, paired with field/inside sales saturation", with DOOH, programmatic, local radio, print, guerrilla and billboards per city, because "paired media + sales density is how SMB CAC is broken at scale".Source
• HiringUK field sales hiring posted in October 2026: Business Development Managers and Representatives in Birmingham, Leicester and Stoke-on-Trent (Midlands) and London, Chichester and Brighton and Hove (South East), who find merchants "through outreach, networking, referrals and face to face meetings"; Payment Consultants in Southampton and Canterbury; self-employed Field Sales Consultants in Bath, Salisbury, Dorchester, Gloucester, Dundee, Falkirk, Kirkcaldy and London; and a London Sales Development Representative who books "Key Account Managers" with "merchants with complex needs".Source
• HiringProduct Manager, GTM Platform: "We operate across nine countries and five sales channels — and until now, each has run with its own tools and playbooks. That ends here." The channels are Inside Sales, Field Sales, ISC and Partnerships (plus self-serve), on "a common data, scoring, and attribution layer". The Go to Market Systems Admin (HubSpot) post: when HubSpot "breaks quietly in the background, deals stall, data drifts".Source

Build a Braze journey triggered by the merchant's own data: show the next-day settlement into the Business Account, then Pay Bills after the first invoice, then accounting sync. Measure attach rate by cohort and market.

Merchants who use more than one product stay longer, and a journey based on their own activity feels useful rather than salesy.

• Regulated product wording

  Compliance sign-off on each message.

• Your websiteThe same page lists a Head of Product Marketing to "Lead the bundle story that turns terminal-only customers into multi-product customers, equip sales with agent-generated merchant-specific briefings, and partner with the accountant channel build", and a Head of Creative for "the hyperlocal campaigns that scale us city-by-city".Source
• HiringLifecycle Marketing Intern (posted October 14, 2026): joins Owned Growth, "a newly formed team inside Teya's Product function that covers CRM, lifecycle, website, and sales communications across 9 European markets", using Braze, Snowflake, Amplitude and Lokalise, to build "lifecycle programmes that turn new Teya merchants into long-term members".Source
• Your websiteHomepage: "75,000+ Businesses across Europe that switched, and stayed"; Teya Pro, "Our new flagship"; funds ready "about 5 seconds after the sale with Instant Settlements"; Business Account with "up to 0.5% cashback", Pay Bills and Xero and QuickBooks sync; Cash Advance and Flexi Loan with "Decision within 24 hours"; savings pots; Teya AI ("How much should I charge for my lunch menu?"); a sales-per-store view across locations; "Set up in as little as 48 hours with no long contracts and no setup fees".Source
• Your websiteMarketing leadership page (2026): Teya has "~80,000 merchants" across "9 European markets" and aims for "1M Merchants by 2030", with "$1.1B+ raised". The marketing organisation is five teams of "~25 humans" and "~58 agents": Product Marketing & Insights; Value Strategy & Pricing ("Live LTV and NPV models, pricing strategy across markets"); Creative & Content ("The discoverability play across Google, AI assistants and generative search"); Channels & Execution ("Paid, lifecycle, referrals and the accountant channel"); and Marketing Engineers & Martech, which owns "the three growth surfaces (Comms Hub, Teya App, Teya.com)".Source

Give salespeople and self-serve applicants a checklist and photo checks before submission (ID, proof of address, business documents), pre-fill from public registers where allowed, and send an app-login guide with the welcome email. Track approvals by channel.

Fewer rejections mean faster activation, happier merchants and fewer manual escalations.

• Extra steps slow signing

  Keep the checklist under two minutes.

• HiringProduct Manager, Customer Onboarding: owns the journey "that turns a signed merchant into an active member", with example problems "first-pass approvals are stuck at 70%" and "merchants keep dropping off at the app-login step"; metrics are first-pass approval rate, activation and time to activate.Source
• HiringIndependent Sales Consultant posts (October 2026): "Up-front payments up to £550 per sale", "Residual income up to 40% share", "a community of 350+ ISCs". The ISC page says the "Top ISC earned £196k in residuals alone in 2025", with bounties of "£350-£3,300 per sale".Source
• HiringProduct Manager, GTM Platform: "We operate across nine countries and five sales channels — and until now, each has run with its own tools and playbooks. That ends here." The channels are Inside Sales, Field Sales, ISC and Partnerships (plus self-serve), on "a common data, scoring, and attribution layer". The Go to Market Systems Admin (HubSpot) post: when HubSpot "breaks quietly in the background, deals stall, data drifts".Source

Generate a one-page briefing per target merchant from public sources (opening hours, review themes, menu prices, visible ePOS), with the best opening line and the likely Teya bundle. Attach it to the HubSpot record before each visit.

Prepared reps win more first meetings, and the briefings help new hires sell sooner.

• Wrong details embarrass reps

  Show sources and dates on each brief.

• Your websiteThe same page lists a Head of Product Marketing to "Lead the bundle story that turns terminal-only customers into multi-product customers, equip sales with agent-generated merchant-specific briefings, and partner with the accountant channel build", and a Head of Creative for "the hyperlocal campaigns that scale us city-by-city".Source
• HiringUK field sales hiring posted in October 2026: Business Development Managers and Representatives in Birmingham, Leicester and Stoke-on-Trent (Midlands) and London, Chichester and Brighton and Hove (South East), who find merchants "through outreach, networking, referrals and face to face meetings"; Payment Consultants in Southampton and Canterbury; self-employed Field Sales Consultants in Bath, Salisbury, Dorchester, Gloucester, Dundee, Falkirk, Kirkcaldy and London; and a London Sales Development Representative who books "Key Account Managers" with "merchants with complex needs".Source
• HiringProduct Manager, GTM Platform: "We operate across nine countries and five sales channels — and until now, each has run with its own tools and playbooks. That ends here." The channels are Inside Sales, Field Sales, ISC and Partnerships (plus self-serve), on "a common data, scoring, and attribution layer". The Go to Market Systems Admin (HubSpot) post: when HubSpot "breaks quietly in the background, deals stall, data drifts".Source

Before each city flight, recruit two or three experienced ISCs there, give them the city page and campaign assets, and share flight-generated leads they can follow up. Track ISC sales in flight towns against others.

Self-employed sellers cost nothing until they sell, and campaign air cover makes their door-knocking easier.

• Channel conflict with BDMs

  Clear lead-ownership rules.

• HiringIndependent Sales Consultant posts (October 2026): "Up-front payments up to £550 per sale", "Residual income up to 40% share", "a community of 350+ ISCs". The ISC page says the "Top ISC earned £196k in residuals alone in 2025", with bounties of "£350-£3,300 per sale".Source
• HiringHead of Performance Marketing (London, open on Ashby): owns paid media on Meta, TikTok and Google across 9 markets and "the lead-qualification engine that connects marketing to sales"; runs "seasonal flights, multi-week density saturation in hospitality-dense cities, paired with field/inside sales saturation", with DOOH, programmatic, local radio, print, guerrilla and billboards per city, because "paired media + sales density is how SMB CAC is broken at scale".Source
• HiringUK field sales hiring posted in October 2026: Business Development Managers and Representatives in Birmingham, Leicester and Stoke-on-Trent (Midlands) and London, Chichester and Brighton and Hove (South East), who find merchants "through outreach, networking, referrals and face to face meetings"; Payment Consultants in Southampton and Canterbury; self-employed Field Sales Consultants in Bath, Salisbury, Dorchester, Gloucester, Dundee, Falkirk, Kirkcaldy and London; and a London Sales Development Representative who books "Key Account Managers" with "merchants with complex needs".Source

Build comparison pages for SumUp, Square, PayPal Point of Sale and the main bank providers, plus a facts page with clear answers on settlement, contracts, set-up time and support hours. Localize them for each market and check what assistants say each month.

Merchants increasingly ask assistants which card machine to choose, and clear facts on Teya's site are what those answers cite.

• Pricing comparisons go stale

  Date each page and review quarterly.

• Your websiteMarketing leadership page (2026): Teya has "~80,000 merchants" across "9 European markets" and aims for "1M Merchants by 2030", with "$1.1B+ raised". The marketing organisation is five teams of "~25 humans" and "~58 agents": Product Marketing & Insights; Value Strategy & Pricing ("Live LTV and NPV models, pricing strategy across markets"); Creative & Content ("The discoverability play across Google, AI assistants and generative search"); Channels & Execution ("Paid, lifecycle, referrals and the accountant channel"); and Marketing Engineers & Martech, which owns "the three growth surfaces (Comms Hub, Teya App, Teya.com)".Source
• Competitor researchRivals' own homepages: SumUp, "Join 4 million businesses. No contracts, no hidden fees."; Square, "Perfectly Straightforward Tools for Your Business"; Zettle is now "PayPal Point of Sale". Teya's own blog already has "teya-vs-square-uk" and "teya-vs-sumup-comparison" posts.See the research Source
• Your websiteHomepage: "75,000+ Businesses across Europe that switched, and stayed"; Teya Pro, "Our new flagship"; funds ready "about 5 seconds after the sale with Instant Settlements"; Business Account with "up to 0.5% cashback", Pay Bills and Xero and QuickBooks sync; Cash Advance and Flexi Loan with "Decision within 24 hours"; savings pots; Teya AI ("How much should I charge for my lunch menu?"); a sales-per-store view across locations; "Set up in as little as 48 hours with no long contracts and no setup fees".Source
• Your websitePricing page: the title reads "Teya Pricing — Simple Flat Rates, No Hidden Fees | UK", but the page says "We look at your volume, sector and average transaction, then quote a rate that fits. No standard price list." The only next step is "share a recent statement" with sales; the page also lists Cash Advance "up to £500,000" and "200+ ePOS integrations".Source

Show every merchant their referral link in the Teya app and Portal, prompt after good moments (first instant settlement, a strong sales week), and test a higher reward in hyperlocal flight cities where word of mouth travels fastest.

Local business owners talk to each other, and a visible link turns that into tracked referrals.

• Low-quality referrals

  Keep the £500 first-month rule.

• Your websitePartner page "Integrate and power up your business" is for ISV and ePOS software partners ("Build new revenue streams for your SaaS business"); the ISC page recruits salespeople. The merchant referral programme exists only as legal terms: eligibility requires "an email from the Teya team containing your unique referral link", and both sides get a £50 prepaid card once the new merchant transacts £500 in its first month. The footer shows "4.3 on Trustpilot".Source
• Your websiteMarketing leadership page (2026): Teya has "~80,000 merchants" across "9 European markets" and aims for "1M Merchants by 2030", with "$1.1B+ raised". The marketing organisation is five teams of "~25 humans" and "~58 agents": Product Marketing & Insights; Value Strategy & Pricing ("Live LTV and NPV models, pricing strategy across markets"); Creative & Content ("The discoverability play across Google, AI assistants and generative search"); Channels & Execution ("Paid, lifecycle, referrals and the accountant channel"); and Marketing Engineers & Martech, which owns "the three growth surfaces (Comms Hub, Teya App, Teya.com)".Source
• Your websiteHomepage: "75,000+ Businesses across Europe that switched, and stayed"; Teya Pro, "Our new flagship"; funds ready "about 5 seconds after the sale with Instant Settlements"; Business Account with "up to 0.5% cashback", Pay Bills and Xero and QuickBooks sync; Cash Advance and Flexi Loan with "Decision within 24 hours"; savings pots; Teya AI ("How much should I charge for my lunch menu?"); a sales-per-store view across locations; "Set up in as little as 48 hours with no long contracts and no setup fees".Source

Pick three integration partners with large restaurant bases, agree co-marketing (joint offers, listings in their app stores, referral fees), and publish an integrations page in Czech with each partner.

Partners who already serve the same venues bring warm introductions and stronger product fit.

• Integrations need support

  Set support ownership in each agreement.

• HiringPartnership hiring: a Storyous Partnerships & Integrations Manager in Prague (posted August 20, 2026) to own Storyous's integration portfolio and find partners "who will help Storyous reach more relevant customers"; a Partnership Associate in Zagreb (September 28) to support partner and ISC programmes; Field Sales Specialists in Milan and Monza.Source
• Your websiteSitemap (checked October 22, 2026): the UK English sitemap has 262 URLs, about 170 of them blog posts. There are no city or regional pages and no page for accountants or bookkeepers. Hungary runs a "Válaszd a helyit" (choose local) campaign with local merchant story pages under /fizeteselfogadas, and Czechia has merchant pages under /platby-pro-vase-podnikani. The paid landing pages /ppc/quiz-funnel and /ppc/personalised-offer ("Your personalised Teya offer is ready") are listed in the sitemap without a noindex tag, while /ppc/quiz-funnel-b is set to noindex.Source

For each flight, choose matched towns: one with media and sales, one with sales only, one with neither. Compare new merchants, CAC and 90-day activity, and feed results into the market allocation rules.

A controlled test shows where to buy growth, which is Value Strategy & Pricing's job.

• Small samples

  Pool results across flights.

• HiringHead of Performance Marketing (London, open on Ashby): owns paid media on Meta, TikTok and Google across 9 markets and "the lead-qualification engine that connects marketing to sales"; runs "seasonal flights, multi-week density saturation in hospitality-dense cities, paired with field/inside sales saturation", with DOOH, programmatic, local radio, print, guerrilla and billboards per city, because "paired media + sales density is how SMB CAC is broken at scale".Source
• HiringProduct Manager, GTM Platform: "We operate across nine countries and five sales channels — and until now, each has run with its own tools and playbooks. That ends here." The channels are Inside Sales, Field Sales, ISC and Partnerships (plus self-serve), on "a common data, scoring, and attribution layer". The Go to Market Systems Admin (HubSpot) post: when HubSpot "breaks quietly in the background, deals stall, data drifts".Source
• Your websiteMarketing leadership page (2026): Teya has "~80,000 merchants" across "9 European markets" and aims for "1M Merchants by 2030", with "$1.1B+ raised". The marketing organisation is five teams of "~25 humans" and "~58 agents": Product Marketing & Insights; Value Strategy & Pricing ("Live LTV and NPV models, pricing strategy across markets"); Creative & Content ("The discoverability play across Google, AI assistants and generative search"); Channels & Execution ("Paid, lifecycle, referrals and the accountant channel"); and Marketing Engineers & Martech, which owns "the three growth surfaces (Comms Hub, Teya App, Teya.com)".Source

Publish a monthly anonymized index: spending by sector and town, busiest days, tipping, contactless share. Release city editions with each hyperlocal flight for local press.

Local press coverage and data that business owners discuss give each flight earned media, and the data supports Teya AI.

• Data privacy

  Only publish large groups.

• Your websiteMarketing leadership page (2026): Teya has "~80,000 merchants" across "9 European markets" and aims for "1M Merchants by 2030", with "$1.1B+ raised". The marketing organisation is five teams of "~25 humans" and "~58 agents": Product Marketing & Insights; Value Strategy & Pricing ("Live LTV and NPV models, pricing strategy across markets"); Creative & Content ("The discoverability play across Google, AI assistants and generative search"); Channels & Execution ("Paid, lifecycle, referrals and the accountant channel"); and Marketing Engineers & Martech, which owns "the three growth surfaces (Comms Hub, Teya App, Teya.com)".Source
• Your websitePress release (August 10, 2026): Teya was selected for the FCA's Scale-up Unit; it "serves over 75,000 local businesses across nine European markets, including more than 30,000 in the UK, and employs c.1,500 people".Source
• HiringHead of Performance Marketing (London, open on Ashby): owns paid media on Meta, TikTok and Google across 9 markets and "the lead-qualification engine that connects marketing to sales"; runs "seasonal flights, multi-week density saturation in hospitality-dense cities, paired with field/inside sales saturation", with DOOH, programmatic, local radio, print, guerrilla and billboards per city, because "paired media + sales density is how SMB CAC is broken at scale".Source

Publish listings in both app stores, with reviews from merchants, an accountant view and a practice partner programme. Track sign-ups from each listing.

The app stores are a steady source of business owners already looking for tools.

• Listing review takes time

  Start the process now.

• Your websiteHomepage: "75,000+ Businesses across Europe that switched, and stayed"; Teya Pro, "Our new flagship"; funds ready "about 5 seconds after the sale with Instant Settlements"; Business Account with "up to 0.5% cashback", Pay Bills and Xero and QuickBooks sync; Cash Advance and Flexi Loan with "Decision within 24 hours"; savings pots; Teya AI ("How much should I charge for my lunch menu?"); a sales-per-store view across locations; "Set up in as little as 48 hours with no long contracts and no setup fees".Source
• Your websiteMarketing leadership page (2026): Teya has "~80,000 merchants" across "9 European markets" and aims for "1M Merchants by 2030", with "$1.1B+ raised". The marketing organisation is five teams of "~25 humans" and "~58 agents": Product Marketing & Insights; Value Strategy & Pricing ("Live LTV and NPV models, pricing strategy across markets"); Creative & Content ("The discoverability play across Google, AI assistants and generative search"); Channels & Execution ("Paid, lifecycle, referrals and the accountant channel"); and Marketing Engineers & Martech, which owns "the three growth surfaces (Comms Hub, Teya App, Teya.com)".Source
• Your websiteThe same page lists a Head of Product Marketing to "Lead the bundle story that turns terminal-only customers into multi-product customers, equip sales with agent-generated merchant-specific briefings, and partner with the accountant channel build", and a Head of Creative for "the hyperlocal campaigns that scale us city-by-city".Source

Use the models to set acquisition offers by sector and market (for example a lower rate for merchants likely to take the Business Account), test them in controlled cohorts, and give sales a clear rule for when to discount.

Discounts tied to expected lifetime value lift growth without giving away margin.

• Sales override rules

  Approval for out-of-band discounts.

• Your websiteMarketing leadership page (2026): Teya has "~80,000 merchants" across "9 European markets" and aims for "1M Merchants by 2030", with "$1.1B+ raised". The marketing organisation is five teams of "~25 humans" and "~58 agents": Product Marketing & Insights; Value Strategy & Pricing ("Live LTV and NPV models, pricing strategy across markets"); Creative & Content ("The discoverability play across Google, AI assistants and generative search"); Channels & Execution ("Paid, lifecycle, referrals and the accountant channel"); and Marketing Engineers & Martech, which owns "the three growth surfaces (Comms Hub, Teya App, Teya.com)".Source
• Your websitePricing page: the title reads "Teya Pricing — Simple Flat Rates, No Hidden Fees | UK", but the page says "We look at your volume, sector and average transaction, then quote a rate that fits. No standard price list." The only next step is "share a recent statement" with sales; the page also lists Cash Advance "up to £500,000" and "200+ ePOS integrations".Source
• HiringIndependent Sales Consultant posts (October 2026): "Up-front payments up to £550 per sale", "Residual income up to 40% share", "a community of 350+ ISCs". The ISC page says the "Top ISC earned £196k in residuals alone in 2025", with bounties of "£350-£3,300 per sale".Source

Launch free tools that need no account (menu pricing, tip and service charge calculator, card fee checker, staff rota helper), each with a light version of Teya AI and a path to the full app.

Useful tools rank, get shared and bring business owners to Teya before they need a card machine.

• Tools without leads

  Offer a saved result by email.

• Your websiteHomepage: "75,000+ Businesses across Europe that switched, and stayed"; Teya Pro, "Our new flagship"; funds ready "about 5 seconds after the sale with Instant Settlements"; Business Account with "up to 0.5% cashback", Pay Bills and Xero and QuickBooks sync; Cash Advance and Flexi Loan with "Decision within 24 hours"; savings pots; Teya AI ("How much should I charge for my lunch menu?"); a sales-per-store view across locations; "Set up in as little as 48 hours with no long contracts and no setup fees".Source
• Your websiteMarketing leadership page (2026): Teya has "~80,000 merchants" across "9 European markets" and aims for "1M Merchants by 2030", with "$1.1B+ raised". The marketing organisation is five teams of "~25 humans" and "~58 agents": Product Marketing & Insights; Value Strategy & Pricing ("Live LTV and NPV models, pricing strategy across markets"); Creative & Content ("The discoverability play across Google, AI assistants and generative search"); Channels & Execution ("Paid, lifecycle, referrals and the accountant channel"); and Marketing Engineers & Martech, which owns "the three growth surfaces (Comms Hub, Teya App, Teya.com)".Source

Add a "try Teya AI" demo with a sample café's data, so visitors can ask questions and see answers, then offer to see their own numbers after switching.

Trying the product is more persuasive than a screenshot, and few rivals offer an assistant for small merchants.

• Wrong answers

  Restrict to the sample data.

• Your websiteHomepage: "75,000+ Businesses across Europe that switched, and stayed"; Teya Pro, "Our new flagship"; funds ready "about 5 seconds after the sale with Instant Settlements"; Business Account with "up to 0.5% cashback", Pay Bills and Xero and QuickBooks sync; Cash Advance and Flexi Loan with "Decision within 24 hours"; savings pots; Teya AI ("How much should I charge for my lunch menu?"); a sales-per-store view across locations; "Set up in as little as 48 hours with no long contracts and no setup fees".Source
• Your websiteSummer 2026 release page: a new Teya app and Portal, the Teya Pro card machine, a new payment experience and Teya AI. Seasonal campaign pages exist at /summer and /summer-2026. The YouTube channel has 620 subscribers and 52 videos.Source

Publish a multi-site page: one view of all locations, team access, funding across sites, and a key account manager contact. Use it in SDR outreach to local chains.

Groups bring more volume per sale, and a dedicated page gives the key account team a front door.

• Product gaps for large groups

  Start with 3-10 site groups.

• Your websiteHomepage: "75,000+ Businesses across Europe that switched, and stayed"; Teya Pro, "Our new flagship"; funds ready "about 5 seconds after the sale with Instant Settlements"; Business Account with "up to 0.5% cashback", Pay Bills and Xero and QuickBooks sync; Cash Advance and Flexi Loan with "Decision within 24 hours"; savings pots; Teya AI ("How much should I charge for my lunch menu?"); a sales-per-store view across locations; "Set up in as little as 48 hours with no long contracts and no setup fees".Source
• HiringUK field sales hiring posted in October 2026: Business Development Managers and Representatives in Birmingham, Leicester and Stoke-on-Trent (Midlands) and London, Chichester and Brighton and Hove (South East), who find merchants "through outreach, networking, referrals and face to face meetings"; Payment Consultants in Southampton and Canterbury; self-employed Field Sales Consultants in Bath, Salisbury, Dorchester, Gloucester, Dundee, Falkirk, Kirkcaldy and London; and a London Sales Development Representative who books "Key Account Managers" with "merchants with complex needs".Source

Run a traders campaign before each market season: a page for stallholders, partnerships with market operators, and quick delivery promises. Use the hyperlocal teams at big markets.

Traders are a cluster of businesses in one place, which suits Teya's density model.

• Short-term traders churn

  Offer flexible terms that suit them.

• Your websitePricing page: the title reads "Teya Pricing — Simple Flat Rates, No Hidden Fees | UK", but the page says "We look at your volume, sector and average transaction, then quote a rate that fits. No standard price list." The only next step is "share a recent statement" with sales; the page also lists Cash Advance "up to £500,000" and "200+ ePOS integrations".Source
• Your websiteSummer 2026 release page: a new Teya app and Portal, the Teya Pro card machine, a new payment experience and Teya AI. Seasonal campaign pages exist at /summer and /summer-2026. The YouTube channel has 620 subscribers and 52 videos.Source
• HiringHead of Performance Marketing (London, open on Ashby): owns paid media on Meta, TikTok and Google across 9 markets and "the lead-qualification engine that connects marketing to sales"; runs "seasonal flights, multi-week density saturation in hospitality-dense cities, paired with field/inside sales saturation", with DOOH, programmatic, local radio, print, guerrilla and billboards per city, because "paired media + sales density is how SMB CAC is broken at scale".Source

Film each city story as a 30-second clip and a 2-minute version, use them in paid social and on the city pages, and give them to local BDMs and ISCs to share.

Local faces are more persuasive than stock imagery, and one shoot feeds every channel.

• Merchants are camera-shy

  Offer photo stories as an option.

• Your websiteSummer 2026 release page: a new Teya app and Portal, the Teya Pro card machine, a new payment experience and Teya AI. Seasonal campaign pages exist at /summer and /summer-2026. The YouTube channel has 620 subscribers and 52 videos.Source
• HiringHead of Performance Marketing (London, open on Ashby): owns paid media on Meta, TikTok and Google across 9 markets and "the lead-qualification engine that connects marketing to sales"; runs "seasonal flights, multi-week density saturation in hospitality-dense cities, paired with field/inside sales saturation", with DOOH, programmatic, local radio, print, guerrilla and billboards per city, because "paired media + sales density is how SMB CAC is broken at scale".Source
• Your websiteThe same page lists a Head of Product Marketing to "Lead the bundle story that turns terminal-only customers into multi-product customers, equip sales with agent-generated merchant-specific briefings, and partner with the accountant channel build", and a Head of Creative for "the hyperlocal campaigns that scale us city-by-city".Source