Blayzer Digital growth playbook

Treat the homepage as a client project for two weeks. Inline the critical CSS for the hero and load the other stylesheets late; defer Tag Manager tags and fire TikTok, Hotjar, PageSense, Apollo and LinkedIn only after interaction or on the pages that need them; replace the typing-effect plugin with static text or reserve its height; load Google Maps only on the contact page; preload the heading font. Re-run PageSpeed, then watch the Core Web Vitals report in Search Console for 28 days.

An agency that sells performance work wins trust when its own page is fast, and a 2.5 s headline lifts the strategy-call and Nia conversion rates on the same traffic. The before-and-after numbers also become Blayzer's best sales asset (idea 7).

[ ] Baseline PageSpeed and Search Console saved
[ ] Critical CSS inlined for the hero
[ ] Non-critical stylesheets loaded late
[ ] TikTok, Hotjar, PageSense, Apollo deferred
[ ] Typing effect removed or height reserved
[ ] Maps only on contact page
[ ] Heading font preloaded
[ ] LCP under 2.5 s and CLS under 0.1 in field data

• Marketing tags lose data

  Load them after consent or interaction rather than removing them; compare lead counts before and after.

• Theme limits

  If the theme blocks critical CSS, use a page-specific stylesheet for the homepage.

• PageSpeed testGoogle PageSpeed for the blayzer.com homepage (October 20, 2026). Real Chrome visitors (Chrome UX Report, 75th percentile): the main content appears in 6.2 s and layout shift is 0.21, so two of the three Core Web Vitals fail (good is 2.5 s and 0.1); taps respond in 52 ms, which is good. Load time for real visitors is 45% slower than a year earlier. The mobile lab test scores 31 out of 100 (desktop 22): Largest Contentful Paint 13.7 s, Total Blocking Time 1,443 ms, 3.2 MB and 186 requests, 2.2 MB of JavaScript. The largest element is the H1 text itself ("St. Louis Ecommerce Agency: Design, Development & Marketing That Drives Revenue."), the shifting element is the "AI-Enabled. Human-Led." hero block, and Google estimates render-blocking requests cost about 8.4 s, unused JavaScript 908 KB and unused CSS 293 KB.Source
• PageSpeed testThird-party code on the homepage: 23 third-party services and about 1.6 MB, led by Google Tag Manager (532 KB, 743 ms of main-thread blocking), the accessiBe overlay (243 KB), Google Maps (212 KB), TikTok (167 KB), Zoho PageSense (94 KB) and Hotjar (71 KB), plus LinkedIn Ads, Apollo and Zoho forms. The page loads 35 stylesheet links and an animated typing-effect plugin for the hero line.Source
• Your websiteHomepage: "AI-Enabled. Human-Led." and calls to "Get a Strategy Call" or run a "Free Site Analysis" with Nia, "our AI agent", which "analyzes your website's performance and identifies growth opportunities in minutes". Proof shown as unnamed stats ("2x Search Traffic, Auto Parts", "+32% Revenue Growth, Sporting Goods", "4x Sales Growth, Cannabis Products", "+43% Avg Order Value, Food & Bev", "28+ Years in Business") and a featured Proje Car Care case (+89% sessions, +54% conversion, 2.3x revenue). "We Specialize in Projects Others Won't Touch": age verification, high-risk payment gateways, split shipments, B2B pricing, regulated products (FFL dealers, cannabis, nutraceuticals) and large technical catalogs. Platforms: BigCommerce, Shopify, Shopware, Magento/Adobe Commerce, WooCommerce, WordPress. The footer reads "© 2025".Source

Show the top five findings (speed, Core Web Vitals, SEO basics, accessibility, platform) on screen as soon as the domain is entered. Ask for name and email to unlock the full follow-up report, and offer a 20-minute walkthrough with a strategist from the results page. Alert sales when a store on Shopify, BigCommerce or Magento scores badly.

Instant value builds trust and raises completion; the walkthrough booking turns a free tool into calls.

• Fewer emails captured

  Keep the deep report gated and compare total leads.

• Your websiteNia free site analysis page: promises an "Instant Overview of Key Performance & SEO Metrics" and a "Follow-Up Report with Deeper Insights", then "Enter your domain to get started. It's free, and Nia will be in touch soon!"Source
• Your websiteHomepage: "AI-Enabled. Human-Led." and calls to "Get a Strategy Call" or run a "Free Site Analysis" with Nia, "our AI agent", which "analyzes your website's performance and identifies growth opportunities in minutes". Proof shown as unnamed stats ("2x Search Traffic, Auto Parts", "+32% Revenue Growth, Sporting Goods", "4x Sales Growth, Cannabis Products", "+43% Avg Order Value, Food & Bev", "28+ Years in Business") and a featured Proje Car Care case (+89% sessions, +54% conversion, 2.3x revenue). "We Specialize in Projects Others Won't Touch": age verification, high-risk payment gateways, split shipments, B2B pricing, regulated products (FFL dealers, cannabis, nutraceuticals) and large technical catalogs. Platforms: BigCommerce, Shopify, Shopware, Magento/Adobe Commerce, WooCommerce, WordPress. The footer reads "© 2025".Source

Remove "user-scalable=no", fix contrast and heading order in the theme, add labels to the search and newsletter inputs, underline body links and add alt text to the three images. Re-run the check and publish a short accessibility statement.

Prospects in regulated and government work check accessibility, and native fixes are what audits test.

• Design changes

  Keep brand colors and adjust only shades.

• Your websiteThe homepage viewport tag sets "user-scalable=no", which stops phone visitors from pinch-zooming. Google's accessibility check scores 80 with 7 issues (low-contrast text, headings out of order, input fields without accessible names, links that rely on color, focusable elements inside hidden regions); 3 images have no alt text. The site runs the accessiBe overlay, and Blayzer lists accessiBe among its partners.Source
• Your websiteSitemap (510 URLs, checked October 20, 2026): 159 blog posts going back to 2017 (for example "weekly-twitter-wrap-up-june-9-2017", "must-marketing-technologies-2017", "the-rise-and-fall-of-90s-era-internet-trends"); 69 service pages including AI search optimization, ChatGPT ads, AI commerce readiness, technical SEO and conversion rate optimization; 68 partner pages; 78 portfolio items and 11 case studies; industry pages for firearms and ammunition, cannabis and CBD, food and beverage, construction supplies, automotive (five pages), health and medical, manufacturers, IT companies, sporting goods and trucking; and recent posts on platform restrictions, feed management for restricted products and "marketing prohibited products online". A Yoast-generated llms.txt is published.Source

Match each stat to its case study, show the client name or logo and the time frame, and link the number to the story. Where a client cannot be named, say "a national auto parts retailer, 12 months" and link to the closest case.

Named, linked proof is far more believable than bare numbers, especially in categories where agencies overpromise.

• Clients decline naming

  Use industry and size descriptions.

• Your websiteHomepage: "AI-Enabled. Human-Led." and calls to "Get a Strategy Call" or run a "Free Site Analysis" with Nia, "our AI agent", which "analyzes your website's performance and identifies growth opportunities in minutes". Proof shown as unnamed stats ("2x Search Traffic, Auto Parts", "+32% Revenue Growth, Sporting Goods", "4x Sales Growth, Cannabis Products", "+43% Avg Order Value, Food & Bev", "28+ Years in Business") and a featured Proje Car Care case (+89% sessions, +54% conversion, 2.3x revenue). "We Specialize in Projects Others Won't Touch": age verification, high-risk payment gateways, split shipments, B2B pricing, regulated products (FFL dealers, cannabis, nutraceuticals) and large technical catalogs. Platforms: BigCommerce, Shopify, Shopware, Magento/Adobe Commerce, WooCommerce, WordPress. The footer reads "© 2025".Source
• Your websiteTestimonials on the homepage: Chevelle.com ("our sales are through the roof this year"), Master Auto Repair of Webster Groves ("increase sales 20% this year"), Rocycle (a campaign targeted at specific business customers), Miracle Supply and Products from Abroad. Case studies cover Mighty Kind (cannabis), DA Targets, Proje Products, Gaither Tool, Becker Brands (multistore BigCommerce), Pivotal Optics (B2B), Cassar Performance, FitnessFactory.com, Allgaier Performance, Bloodhound Tracking and Jefferson College.Source

Review the DMARC reports for a week, make sure Google Workspace, Zoho forms and any sending tools are aligned, then move to "p=quarantine" and later "p=reject". Add the same check to every client onboarding.

Enforced DMARC improves inbox placement and protects the brand, and it is an easy proof of the standards Blayzer sells.

• Legitimate mail blocked

  Quarantine first and watch reports.

• DNS checkblayzer.com sends mail through Google Workspace with SPF ("~all") and DKIM, but DMARC is set to "p=none", which monitors spoofed mail without blocking it. The site also runs a WordPress core and nine plugins that are behind their current releases, and the footer year has not been updated.Source
• Your websiteSitemap (510 URLs, checked October 20, 2026): 159 blog posts going back to 2017 (for example "weekly-twitter-wrap-up-june-9-2017", "must-marketing-technologies-2017", "the-rise-and-fall-of-90s-era-internet-trends"); 69 service pages including AI search optimization, ChatGPT ads, AI commerce readiness, technical SEO and conversion rate optimization; 68 partner pages; 78 portfolio items and 11 case studies; industry pages for firearms and ammunition, cannabis and CBD, food and beverage, construction supplies, automotive (five pages), health and medical, manufacturers, IT companies, sporting goods and trucking; and recent posts on platform restrictions, feed management for restricted products and "marketing prohibited products online". A Yoast-generated llms.txt is published.Source

List the posts older than three years with no traffic or links; redirect them to current guides or delete them; update the rest with dates and authors. Fix the footer year to update automatically.

A tight, current blog sends better signals to search and AI systems and looks like the agency Blayzer is now.

• Lost long-tail traffic

  Redirect to the closest page.

• Your websiteSitemap (510 URLs, checked October 20, 2026): 159 blog posts going back to 2017 (for example "weekly-twitter-wrap-up-june-9-2017", "must-marketing-technologies-2017", "the-rise-and-fall-of-90s-era-internet-trends"); 69 service pages including AI search optimization, ChatGPT ads, AI commerce readiness, technical SEO and conversion rate optimization; 68 partner pages; 78 portfolio items and 11 case studies; industry pages for firearms and ammunition, cannabis and CBD, food and beverage, construction supplies, automotive (five pages), health and medical, manufacturers, IT companies, sporting goods and trucking; and recent posts on platform restrictions, feed management for restricted products and "marketing prohibited products online". A Yoast-generated llms.txt is published.Source
• DNS checkblayzer.com sends mail through Google Workspace with SPF ("~all") and DKIM, but DMARC is set to "p=none", which monitors spoofed mail without blocking it. The site also runs a WordPress core and nine plugins that are behind their current releases, and the footer year has not been updated.Source

Write "How we fixed our own site", with the field data, the tag audit and the trade-offs. Turn it into a speed-sprint offer for Shopify, BigCommerce and WooCommerce stores, and send it to past clients and Nia users.

Honest self-diagnosis is rare in agency marketing, and it sells a fixed-scope project that opens retainers.

• Admitting a slow site

  Lead with the fix and the result.

• #1 Real visitors wait 6.2 seconds for your homepage headline, the first thing a prospect checks before buying a speed audit

• PageSpeed testGoogle PageSpeed for the blayzer.com homepage (October 20, 2026). Real Chrome visitors (Chrome UX Report, 75th percentile): the main content appears in 6.2 s and layout shift is 0.21, so two of the three Core Web Vitals fail (good is 2.5 s and 0.1); taps respond in 52 ms, which is good. Load time for real visitors is 45% slower than a year earlier. The mobile lab test scores 31 out of 100 (desktop 22): Largest Contentful Paint 13.7 s, Total Blocking Time 1,443 ms, 3.2 MB and 186 requests, 2.2 MB of JavaScript. The largest element is the H1 text itself ("St. Louis Ecommerce Agency: Design, Development & Marketing That Drives Revenue."), the shifting element is the "AI-Enabled. Human-Led." hero block, and Google estimates render-blocking requests cost about 8.4 s, unused JavaScript 908 KB and unused CSS 293 KB.Source
• PageSpeed testThird-party code on the homepage: 23 third-party services and about 1.6 MB, led by Google Tag Manager (532 KB, 743 ms of main-thread blocking), the accessiBe overlay (243 KB), Google Maps (212 KB), TikTok (167 KB), Zoho PageSense (94 KB) and Hotjar (71 KB), plus LinkedIn Ads, Apollo and Zoho forms. The page loads 35 stylesheet links and an animated typing-effect plugin for the hero line.Source
• Your websiteNia free site analysis page: promises an "Instant Overview of Key Performance & SEO Metrics" and a "Follow-Up Report with Deeper Insights", then "Enter your domain to get started. It's free, and Nia will be in touch soon!"Source

For each show, run Nia and PageSpeed on the online stores of 100 exhibitors in Blayzer's categories, send each a short personal finding and a meeting slot at the show, and follow up with the full report afterwards.

A specific finding about their own store gets meetings that a booth giveaway does not.

• Looks like spam

  Personal notes, one finding, no attachments.

• Your websiteEvents: dedicated pages for SEMA, AAPEX, SHOT Show, the NRA Annual Meeting, MJBizCon, the Fancy Food Show, World of Concrete and the Sweets & Snacks Expo, several with happy hours. The SEMA page offers a free Nia audit ("SEO visibility, integrations, accessibility, speed performance, and user experience gaps") and a setup discount for projects started within 30 days of the show. Blayzer has hosted the Midwest Ecommerce Summit every year since 2020 as part of STL TechWeek; it "returns next spring". Partner webinars are announced "via our newsletter and partner channels".Source
• Your websiteNia free site analysis page: promises an "Instant Overview of Key Performance & SEO Metrics" and a "Follow-Up Report with Deeper Insights", then "Enter your domain to get started. It's free, and Nia will be in touch soon!"Source
• Your websiteHomepage: "AI-Enabled. Human-Led." and calls to "Get a Strategy Call" or run a "Free Site Analysis" with Nia, "our AI agent", which "analyzes your website's performance and identifies growth opportunities in minutes". Proof shown as unnamed stats ("2x Search Traffic, Auto Parts", "+32% Revenue Growth, Sporting Goods", "4x Sales Growth, Cannabis Products", "+43% Avg Order Value, Food & Bev", "28+ Years in Business") and a featured Proje Car Care case (+89% sessions, +54% conversion, 2.3x revenue). "We Specialize in Projects Others Won't Touch": age verification, high-risk payment gateways, split shipments, B2B pricing, regulated products (FFL dealers, cannabis, nutraceuticals) and large technical catalogs. Platforms: BigCommerce, Shopify, Shopware, Magento/Adobe Commerce, WooCommerce, WordPress. The footer reads "© 2025".Source

Invite five existing clients with large catalogs to a free 60-day beta, measure conversion and order value for shoppers who use it against those who do not, and publish the results as a case study and launch page.

Clients with real catalogs give honest data quickly, and a measured result is what other stores need before they install a new tool.

• Wrong fitment answers

  Show only products matched by fitment data.

• Your websiteRight Part, Blayzer's product recommendation engine: "Beta Testers Needed!"; shoppers describe what they need in plain language ("changing the brake pads on a 2019 Ford F-150", "waterproof a concrete floor") and it recommends matching parts, accessories and upgrades from the store's own catalog; works with BigCommerce, Shopify, WooCommerce and CSV data.Source
• Your websiteTestimonials on the homepage: Chevelle.com ("our sales are through the roof this year"), Master Auto Repair of Webster Groves ("increase sales 20% this year"), Rocycle (a campaign targeted at specific business customers), Miracle Supply and Products from Abroad. Case studies cover Mighty Kind (cannabis), DA Targets, Proje Products, Gaither Tool, Becker Brands (multistore BigCommerce), Pivotal Optics (B2B), Cassar Performance, FitnessFactory.com, Allgaier Performance, Bloodhound Tracking and Jefferson College.Source
• Your websiteHomepage: "AI-Enabled. Human-Led." and calls to "Get a Strategy Call" or run a "Free Site Analysis" with Nia, "our AI agent", which "analyzes your website's performance and identifies growth opportunities in minutes". Proof shown as unnamed stats ("2x Search Traffic, Auto Parts", "+32% Revenue Growth, Sporting Goods", "4x Sales Growth, Cannabis Products", "+43% Avg Order Value, Food & Bev", "28+ Years in Business") and a featured Proje Car Care case (+89% sessions, +54% conversion, 2.3x revenue). "We Specialize in Projects Others Won't Touch": age verification, high-risk payment gateways, split shipments, B2B pricing, regulated products (FFL dealers, cannabis, nutraceuticals) and large technical catalogs. Platforms: BigCommerce, Shopify, Shopware, Magento/Adobe Commerce, WooCommerce, WordPress. The footer reads "© 2025".Source

Build a short tool: pick the product category and see which platforms, payment options and ad channels typically allow it, with the caveats and links to the policies. Keep it dated and reviewed quarterly, and end each answer with a call to the regulated-industries team.

It answers the first question every regulated merchant has and puts Blayzer at the start of the search.

• Policies change

  Show the review date and link each policy.

• Your websiteSitemap (510 URLs, checked October 20, 2026): 159 blog posts going back to 2017 (for example "weekly-twitter-wrap-up-june-9-2017", "must-marketing-technologies-2017", "the-rise-and-fall-of-90s-era-internet-trends"); 69 service pages including AI search optimization, ChatGPT ads, AI commerce readiness, technical SEO and conversion rate optimization; 68 partner pages; 78 portfolio items and 11 case studies; industry pages for firearms and ammunition, cannabis and CBD, food and beverage, construction supplies, automotive (five pages), health and medical, manufacturers, IT companies, sporting goods and trucking; and recent posts on platform restrictions, feed management for restricted products and "marketing prohibited products online". A Yoast-generated llms.txt is published.Source
• Your websiteHomepage: "AI-Enabled. Human-Led." and calls to "Get a Strategy Call" or run a "Free Site Analysis" with Nia, "our AI agent", which "analyzes your website's performance and identifies growth opportunities in minutes". Proof shown as unnamed stats ("2x Search Traffic, Auto Parts", "+32% Revenue Growth, Sporting Goods", "4x Sales Growth, Cannabis Products", "+43% Avg Order Value, Food & Bev", "28+ Years in Business") and a featured Proje Car Care case (+89% sessions, +54% conversion, 2.3x revenue). "We Specialize in Projects Others Won't Touch": age verification, high-risk payment gateways, split shipments, B2B pricing, regulated products (FFL dealers, cannabis, nutraceuticals) and large technical catalogs. Platforms: BigCommerce, Shopify, Shopware, Magento/Adobe Commerce, WooCommerce, WordPress. The footer reads "© 2025".Source

Check Blayzer's listing in the ten directories that send the most leads, ask happy clients for reviews there, and offer each partner a co-hosted webinar for their merchants in a regulated or complex category.

Directory leads come with intent and a platform already chosen, and reviews there carry more weight than on Blayzer's own site.

• Directory rules

  Follow each program's review policy.

• Your websiteSitemap (510 URLs, checked October 20, 2026): 159 blog posts going back to 2017 (for example "weekly-twitter-wrap-up-june-9-2017", "must-marketing-technologies-2017", "the-rise-and-fall-of-90s-era-internet-trends"); 69 service pages including AI search optimization, ChatGPT ads, AI commerce readiness, technical SEO and conversion rate optimization; 68 partner pages; 78 portfolio items and 11 case studies; industry pages for firearms and ammunition, cannabis and CBD, food and beverage, construction supplies, automotive (five pages), health and medical, manufacturers, IT companies, sporting goods and trucking; and recent posts on platform restrictions, feed management for restricted products and "marketing prohibited products online". A Yoast-generated llms.txt is published.Source
• Your websiteEvents: dedicated pages for SEMA, AAPEX, SHOT Show, the NRA Annual Meeting, MJBizCon, the Fancy Food Show, World of Concrete and the Sweets & Snacks Expo, several with happy hours. The SEMA page offers a free Nia audit ("SEO visibility, integrations, accessibility, speed performance, and user experience gaps") and a setup discount for projects started within 30 days of the show. Blayzer has hosted the Midwest Ecommerce Summit every year since 2020 as part of STL TechWeek; it "returns next spring". Partner webinars are announced "via our newsletter and partner channels".Source
• Your websiteTestimonials on the homepage: Chevelle.com ("our sales are through the roof this year"), Master Auto Repair of Webster Groves ("increase sales 20% this year"), Rocycle (a campaign targeted at specific business customers), Miracle Supply and Products from Abroad. Case studies cover Mighty Kind (cannabis), DA Targets, Proje Products, Gaither Tool, Becker Brands (multistore BigCommerce), Pivotal Optics (B2B), Cassar Performance, FitnessFactory.com, Allgaier Performance, Bloodhound Tracking and Jefferson College.Source

Let subscribers choose an industry, send a monthly industry issue with one regulation or platform change, one client result and one event, and keep a short general issue.

Relevant issues get opened and forwarded inside client teams, which keeps Blayzer in mind when budgets open.

• Too much writing

  Start with the three biggest industries.

• Your websiteSitemap (510 URLs, checked October 20, 2026): 159 blog posts going back to 2017 (for example "weekly-twitter-wrap-up-june-9-2017", "must-marketing-technologies-2017", "the-rise-and-fall-of-90s-era-internet-trends"); 69 service pages including AI search optimization, ChatGPT ads, AI commerce readiness, technical SEO and conversion rate optimization; 68 partner pages; 78 portfolio items and 11 case studies; industry pages for firearms and ammunition, cannabis and CBD, food and beverage, construction supplies, automotive (five pages), health and medical, manufacturers, IT companies, sporting goods and trucking; and recent posts on platform restrictions, feed management for restricted products and "marketing prohibited products online". A Yoast-generated llms.txt is published.Source
• Your websiteEvents: dedicated pages for SEMA, AAPEX, SHOT Show, the NRA Annual Meeting, MJBizCon, the Fancy Food Show, World of Concrete and the Sweets & Snacks Expo, several with happy hours. The SEMA page offers a free Nia audit ("SEO visibility, integrations, accessibility, speed performance, and user experience gaps") and a setup discount for projects started within 30 days of the show. Blayzer has hosted the Midwest Ecommerce Summit every year since 2020 as part of STL TechWeek; it "returns next spring". Partner webinars are announced "via our newsletter and partner channels".Source

Build a list of stores in each core industry by platform and version, prioritize the oldest, and send a one-page migration plan with risks, timeline (8 to 16 weeks) and a redirect plan.

A store on an ageing platform has a forced decision coming; arriving with a plan wins the project.

• Low reply rates

  Lead with one concrete risk on their site.

• Your websiteHomepage: "AI-Enabled. Human-Led." and calls to "Get a Strategy Call" or run a "Free Site Analysis" with Nia, "our AI agent", which "analyzes your website's performance and identifies growth opportunities in minutes". Proof shown as unnamed stats ("2x Search Traffic, Auto Parts", "+32% Revenue Growth, Sporting Goods", "4x Sales Growth, Cannabis Products", "+43% Avg Order Value, Food & Bev", "28+ Years in Business") and a featured Proje Car Care case (+89% sessions, +54% conversion, 2.3x revenue). "We Specialize in Projects Others Won't Touch": age verification, high-risk payment gateways, split shipments, B2B pricing, regulated products (FFL dealers, cannabis, nutraceuticals) and large technical catalogs. Platforms: BigCommerce, Shopify, Shopware, Magento/Adobe Commerce, WooCommerce, WordPress. The footer reads "© 2025".Source
• Your websiteSitemap (510 URLs, checked October 20, 2026): 159 blog posts going back to 2017 (for example "weekly-twitter-wrap-up-june-9-2017", "must-marketing-technologies-2017", "the-rise-and-fall-of-90s-era-internet-trends"); 69 service pages including AI search optimization, ChatGPT ads, AI commerce readiness, technical SEO and conversion rate optimization; 68 partner pages; 78 portfolio items and 11 case studies; industry pages for firearms and ammunition, cannabis and CBD, food and beverage, construction supplies, automotive (five pages), health and medical, manufacturers, IT companies, sporting goods and trucking; and recent posts on platform restrictions, feed management for restricted products and "marketing prohibited products online". A Yoast-generated llms.txt is published.Source
• Your websiteTestimonials on the homepage: Chevelle.com ("our sales are through the roof this year"), Master Auto Repair of Webster Groves ("increase sales 20% this year"), Rocycle (a campaign targeted at specific business customers), Miracle Supply and Products from Abroad. Case studies cover Mighty Kind (cannabis), DA Targets, Proje Products, Gaither Tool, Becker Brands (multistore BigCommerce), Pivotal Optics (B2B), Cassar Performance, FitnessFactory.com, Allgaier Performance, Bloodhound Tracking and Jefferson College.Source

Each quarter, send every retainer client a one-page report: Core Web Vitals from field data, organic traffic, AI-assistant mentions for five key questions, and three next actions. Review it on a call.

Clients renew when they see progress and the next step, and the report creates upsells.

• Reports show bad news

  Pair every problem with a fix.

• Your websiteSitemap (510 URLs, checked October 20, 2026): 159 blog posts going back to 2017 (for example "weekly-twitter-wrap-up-june-9-2017", "must-marketing-technologies-2017", "the-rise-and-fall-of-90s-era-internet-trends"); 69 service pages including AI search optimization, ChatGPT ads, AI commerce readiness, technical SEO and conversion rate optimization; 68 partner pages; 78 portfolio items and 11 case studies; industry pages for firearms and ammunition, cannabis and CBD, food and beverage, construction supplies, automotive (five pages), health and medical, manufacturers, IT companies, sporting goods and trucking; and recent posts on platform restrictions, feed management for restricted products and "marketing prohibited products online". A Yoast-generated llms.txt is published.Source
• PageSpeed testGoogle PageSpeed for the blayzer.com homepage (October 20, 2026). Real Chrome visitors (Chrome UX Report, 75th percentile): the main content appears in 6.2 s and layout shift is 0.21, so two of the three Core Web Vitals fail (good is 2.5 s and 0.1); taps respond in 52 ms, which is good. Load time for real visitors is 45% slower than a year earlier. The mobile lab test scores 31 out of 100 (desktop 22): Largest Contentful Paint 13.7 s, Total Blocking Time 1,443 ms, 3.2 MB and 186 requests, 2.2 MB of JavaScript. The largest element is the H1 text itself ("St. Louis Ecommerce Agency: Design, Development & Marketing That Drives Revenue."), the shifting element is the "AI-Enabled. Human-Led." hero block, and Google estimates render-blocking requests cost about 8.4 s, unused JavaScript 908 KB and unused CSS 293 KB.Source

Write 20 buyer questions, check monthly which agencies ChatGPT, Gemini and Perplexity name, and improve the pages that should answer them (clear industry pages, named case studies, FAQs).

It proves the service on Blayzer itself and wins high-intent buyers.

• Volatile answers

  Track trends, not single answers.

• Your websiteSitemap (510 URLs, checked October 20, 2026): 159 blog posts going back to 2017 (for example "weekly-twitter-wrap-up-june-9-2017", "must-marketing-technologies-2017", "the-rise-and-fall-of-90s-era-internet-trends"); 69 service pages including AI search optimization, ChatGPT ads, AI commerce readiness, technical SEO and conversion rate optimization; 68 partner pages; 78 portfolio items and 11 case studies; industry pages for firearms and ammunition, cannabis and CBD, food and beverage, construction supplies, automotive (five pages), health and medical, manufacturers, IT companies, sporting goods and trucking; and recent posts on platform restrictions, feed management for restricted products and "marketing prohibited products online". A Yoast-generated llms.txt is published.Source
• Competitor researchRivals' own homepages: Groove Commerce, "Since 2007" serving "mid-market and enterprise clients"; 1Digital, "Human strategists + proprietary AI" for "400+ eCommerce brands since 2012" on Shopify, BigCommerce and Magento; IronPlane, eCommerce development for "operational efficiencies"; Fuel Made, custom Shopify and Klaviyo, "one of a handful of Shopify Plus partners".See the research Source
• Your websiteHomepage: "AI-Enabled. Human-Led." and calls to "Get a Strategy Call" or run a "Free Site Analysis" with Nia, "our AI agent", which "analyzes your website's performance and identifies growth opportunities in minutes". Proof shown as unnamed stats ("2x Search Traffic, Auto Parts", "+32% Revenue Growth, Sporting Goods", "4x Sales Growth, Cannabis Products", "+43% Avg Order Value, Food & Bev", "28+ Years in Business") and a featured Proje Car Care case (+89% sessions, +54% conversion, 2.3x revenue). "We Specialize in Projects Others Won't Touch": age verification, high-risk payment gateways, split shipments, B2B pricing, regulated products (FFL dealers, cannabis, nutraceuticals) and large technical catalogs. Platforms: BigCommerce, Shopify, Shopware, Magento/Adobe Commerce, WooCommerce, WordPress. The footer reads "© 2025".Source

Record every talk, cut each into clips and a written recap, publish a summit library, and run two small online sessions between summits with past speakers.

Event content keeps attracting merchants long after the event and fills the newsletter and social calendar.

• Low-quality recordings

  Hire one videographer for the day.

• Your websiteEvents: dedicated pages for SEMA, AAPEX, SHOT Show, the NRA Annual Meeting, MJBizCon, the Fancy Food Show, World of Concrete and the Sweets & Snacks Expo, several with happy hours. The SEMA page offers a free Nia audit ("SEO visibility, integrations, accessibility, speed performance, and user experience gaps") and a setup discount for projects started within 30 days of the show. Blayzer has hosted the Midwest Ecommerce Summit every year since 2020 as part of STL TechWeek; it "returns next spring". Partner webinars are announced "via our newsletter and partner channels".Source
• Your websiteSitemap (510 URLs, checked October 20, 2026): 159 blog posts going back to 2017 (for example "weekly-twitter-wrap-up-june-9-2017", "must-marketing-technologies-2017", "the-rise-and-fall-of-90s-era-internet-trends"); 69 service pages including AI search optimization, ChatGPT ads, AI commerce readiness, technical SEO and conversion rate optimization; 68 partner pages; 78 portfolio items and 11 case studies; industry pages for firearms and ammunition, cannabis and CBD, food and beverage, construction supplies, automotive (five pages), health and medical, manufacturers, IT companies, sporting goods and trucking; and recent posts on platform restrictions, feed management for restricted products and "marketing prohibited products online". A Yoast-generated llms.txt is published.Source

Offer a fixed-price readiness package: Nia audit, catalog data cleanup, structured data, Right Part install and a 90-day check. Then a monthly plan for Right Part and quarterly audits.

It turns tools into recurring revenue and sets Blayzer apart from agencies that only resell other software.

• Support load

  Limit plan features at launch.

• #9 Fill the Right Part beta from your own auto parts and tool clients, then publish the results

• Your websiteNia free site analysis page: promises an "Instant Overview of Key Performance & SEO Metrics" and a "Follow-Up Report with Deeper Insights", then "Enter your domain to get started. It's free, and Nia will be in touch soon!"Source
• Your websiteRight Part, Blayzer's product recommendation engine: "Beta Testers Needed!"; shoppers describe what they need in plain language ("changing the brake pads on a 2019 Ford F-150", "waterproof a concrete floor") and it recommends matching parts, accessories and upgrades from the store's own catalog; works with BigCommerce, Shopify, WooCommerce and CSV data.Source
• Your websiteSitemap (510 URLs, checked October 20, 2026): 159 blog posts going back to 2017 (for example "weekly-twitter-wrap-up-june-9-2017", "must-marketing-technologies-2017", "the-rise-and-fall-of-90s-era-internet-trends"); 69 service pages including AI search optimization, ChatGPT ads, AI commerce readiness, technical SEO and conversion rate optimization; 68 partner pages; 78 portfolio items and 11 case studies; industry pages for firearms and ammunition, cannabis and CBD, food and beverage, construction supplies, automotive (five pages), health and medical, manufacturers, IT companies, sporting goods and trucking; and recent posts on platform restrictions, feed management for restricted products and "marketing prohibited products online". A Yoast-generated llms.txt is published.Source

Measure 300 public stores across these categories (Core Web Vitals, mobile checkout steps, age verification, payment options, accessibility), publish the aggregated report without naming poor performers, and invite each store to a private result.

Original data earns trade-press coverage and links, and every private result is a warm lead.

• Naming stores

  Publish only aggregates.

• Your websiteHomepage: "AI-Enabled. Human-Led." and calls to "Get a Strategy Call" or run a "Free Site Analysis" with Nia, "our AI agent", which "analyzes your website's performance and identifies growth opportunities in minutes". Proof shown as unnamed stats ("2x Search Traffic, Auto Parts", "+32% Revenue Growth, Sporting Goods", "4x Sales Growth, Cannabis Products", "+43% Avg Order Value, Food & Bev", "28+ Years in Business") and a featured Proje Car Care case (+89% sessions, +54% conversion, 2.3x revenue). "We Specialize in Projects Others Won't Touch": age verification, high-risk payment gateways, split shipments, B2B pricing, regulated products (FFL dealers, cannabis, nutraceuticals) and large technical catalogs. Platforms: BigCommerce, Shopify, Shopware, Magento/Adobe Commerce, WooCommerce, WordPress. The footer reads "© 2025".Source
• Your websiteNia free site analysis page: promises an "Instant Overview of Key Performance & SEO Metrics" and a "Follow-Up Report with Deeper Insights", then "Enter your domain to get started. It's free, and Nia will be in touch soon!"Source
• Your websiteSitemap (510 URLs, checked October 20, 2026): 159 blog posts going back to 2017 (for example "weekly-twitter-wrap-up-june-9-2017", "must-marketing-technologies-2017", "the-rise-and-fall-of-90s-era-internet-trends"); 69 service pages including AI search optimization, ChatGPT ads, AI commerce readiness, technical SEO and conversion rate optimization; 68 partner pages; 78 portfolio items and 11 case studies; industry pages for firearms and ammunition, cannabis and CBD, food and beverage, construction supplies, automotive (five pages), health and medical, manufacturers, IT companies, sporting goods and trucking; and recent posts on platform restrictions, feed management for restricted products and "marketing prohibited products online". A Yoast-generated llms.txt is published.Source
• Your websiteEvents: dedicated pages for SEMA, AAPEX, SHOT Show, the NRA Annual Meeting, MJBizCon, the Fancy Food Show, World of Concrete and the Sweets & Snacks Expo, several with happy hours. The SEMA page offers a free Nia audit ("SEO visibility, integrations, accessibility, speed performance, and user experience gaps") and a setup discount for projects started within 30 days of the show. Blayzer has hosted the Midwest Ecommerce Summit every year since 2020 as part of STL TechWeek; it "returns next spring". Partner webinars are announced "via our newsletter and partner channels".Source

Make regulated and complex commerce the national headline (with St. Louis as the local page), build a hub with the checker, benchmark and industry pages, and focus show and paid spend on those industries.

A clear niche lifts win rates and prices, and few agencies want the work.

• Losing local leads

  Keep the St. Louis page ranking.

• Your websiteHomepage: "AI-Enabled. Human-Led." and calls to "Get a Strategy Call" or run a "Free Site Analysis" with Nia, "our AI agent", which "analyzes your website's performance and identifies growth opportunities in minutes". Proof shown as unnamed stats ("2x Search Traffic, Auto Parts", "+32% Revenue Growth, Sporting Goods", "4x Sales Growth, Cannabis Products", "+43% Avg Order Value, Food & Bev", "28+ Years in Business") and a featured Proje Car Care case (+89% sessions, +54% conversion, 2.3x revenue). "We Specialize in Projects Others Won't Touch": age verification, high-risk payment gateways, split shipments, B2B pricing, regulated products (FFL dealers, cannabis, nutraceuticals) and large technical catalogs. Platforms: BigCommerce, Shopify, Shopware, Magento/Adobe Commerce, WooCommerce, WordPress. The footer reads "© 2025".Source
• Your websiteSitemap (510 URLs, checked October 20, 2026): 159 blog posts going back to 2017 (for example "weekly-twitter-wrap-up-june-9-2017", "must-marketing-technologies-2017", "the-rise-and-fall-of-90s-era-internet-trends"); 69 service pages including AI search optimization, ChatGPT ads, AI commerce readiness, technical SEO and conversion rate optimization; 68 partner pages; 78 portfolio items and 11 case studies; industry pages for firearms and ammunition, cannabis and CBD, food and beverage, construction supplies, automotive (five pages), health and medical, manufacturers, IT companies, sporting goods and trucking; and recent posts on platform restrictions, feed management for restricted products and "marketing prohibited products online". A Yoast-generated llms.txt is published.Source
• Competitor researchRivals' own homepages: Groove Commerce, "Since 2007" serving "mid-market and enterprise clients"; 1Digital, "Human strategists + proprietary AI" for "400+ eCommerce brands since 2012" on Shopify, BigCommerce and Magento; IronPlane, eCommerce development for "operational efficiencies"; Fuel Made, custom Shopify and Klaviyo, "one of a handful of Shopify Plus partners".See the research Source

Film one episode a week with a team member or partner, post on YouTube, LinkedIn and the industry newsletter, and link to the matching service page.

Video shows expertise quickly, and restricted-product merchants search for exactly these answers.

• Platform rules on restricted topics

  Talk about compliance, not products.

• Your websiteSitemap (510 URLs, checked October 20, 2026): 159 blog posts going back to 2017 (for example "weekly-twitter-wrap-up-june-9-2017", "must-marketing-technologies-2017", "the-rise-and-fall-of-90s-era-internet-trends"); 69 service pages including AI search optimization, ChatGPT ads, AI commerce readiness, technical SEO and conversion rate optimization; 68 partner pages; 78 portfolio items and 11 case studies; industry pages for firearms and ammunition, cannabis and CBD, food and beverage, construction supplies, automotive (five pages), health and medical, manufacturers, IT companies, sporting goods and trucking; and recent posts on platform restrictions, feed management for restricted products and "marketing prohibited products online". A Yoast-generated llms.txt is published.Source
• Your websiteEvents: dedicated pages for SEMA, AAPEX, SHOT Show, the NRA Annual Meeting, MJBizCon, the Fancy Food Show, World of Concrete and the Sweets & Snacks Expo, several with happy hours. The SEMA page offers a free Nia audit ("SEO visibility, integrations, accessibility, speed performance, and user experience gaps") and a setup discount for projects started within 30 days of the show. Blayzer has hosted the Midwest Ecommerce Summit every year since 2020 as part of STL TechWeek; it "returns next spring". Partner webinars are announced "via our newsletter and partner channels".Source

Keep a register of every script and plugin with its owner and purpose, remove what nobody uses, update the core and plugins on a monthly schedule with a staging test, and add the same routine to client care plans.

A lean, current stack is faster and safer, and the routine becomes a sellable care plan.

• Updates break the theme

  Test on staging first.

• PageSpeed testThird-party code on the homepage: 23 third-party services and about 1.6 MB, led by Google Tag Manager (532 KB, 743 ms of main-thread blocking), the accessiBe overlay (243 KB), Google Maps (212 KB), TikTok (167 KB), Zoho PageSense (94 KB) and Hotjar (71 KB), plus LinkedIn Ads, Apollo and Zoho forms. The page loads 35 stylesheet links and an animated typing-effect plugin for the hero line.Source
• DNS checkblayzer.com sends mail through Google Workspace with SPF ("~all") and DKIM, but DMARC is set to "p=none", which monitors spoofed mail without blocking it. The site also runs a WordPress core and nine plugins that are behind their current releases, and the footer year has not been updated.Source