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  • The brief
  • Start here
  • Idea portfolio
  • Effort vs impact
  • This week · 5
  • This quarter · 8
  • Big bets · 3
  • Wildcards · 4
  • How we can help
Generated Oct 23, 2026
  1. Programmable
  2. Playbooks
  3. Coherent Solutions
Coherent Solutions logo

growth playbook · Oct 23, 2026

coherentsolutions.com (opens in a new tab)

Coherent Solutions growth playbook

Diagnosis

Coherent Solutions has 30 years of history, about 1,700 people across 10 countries, 47 case studies and a 95% client retention rate, and it is moving toward AI-native delivery.

Its website undersells this: the homepage stats read "0" until scripts run, the meta description claims a different headcount from the company's own job posts, and case studies, insights and office pages are not organized around how buyers choose. This playbook fixes the proof numbers first, then builds industry proof hubs, a clear AI pricing story, partner co-selling, packaged AI offers and executive events.

Growth Score

6/10

Biggest Opportunity

Turn long tenure, retention and industry case studies into readable, consistent proof that search engines, AI assistants and executive buyers can see.

Biggest Risk

AI is changing how software services are bought and priced; without clear, packaged offers Coherent risks being compared only on rates.

01

Start here

The three moves to make first. Each one is written up in full below.

  1. 1

    Show the real numbers: homepage stats read "0" to search engines, and the headcount claims disagree

    View the homepage source and replace the five zeros with the real values.

    High impact First result in 2 weeks
  2. 2

    Lighten the homepage and make the links crawlable

    Fix the non-crawlable links first.

    Medium impact First result in 1 month
  3. 3

    Case study hubs by industry and service, with the numbers up front

    Tag all 47 case studies by industry and service.

    High impact First result in 1 month

02

Your idea portfolio

20 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

  • 6 ideas are marked Unexpected: plays you are unlikely to have tried.

Every idea placed by the effort it takes against the impact it could have. Quick wins sit top left; select a number to open that idea. The filters below narrow the list by status, timing, category and what Programmable can build.

Effort vs impactEach number is an idea. Select one to open it.
Impact →
Quick wins · 3Big bets · 8Fill-ins · 6Reconsider · 3
Effort →

Showing 20 of 20 ideas

This week 5

Quick wins with a clear first action.

  • 01

    The homepage stats band is animated counters. Before scripts run, the page text says "0 Years in Business", "0 + Projects Completed", "0 % Client Retention" and "0 + Global Employees"; that is what crawlers, link previews and AI assistants that do not run JavaScript read. Meanwhile the meta description in search results claims "2500+ engineers", while the counter target and Coherent's own job posts say 1,700+ people. An enterprise buyer doing due diligence sees two different sizes, and an AI summary may report zeros.

    High impactLow effort First result in 2 weeks Web and HubSpot manager

    First action

    View the homepage source and replace the five zeros with the real values.

    How to measure it

    Homepage search click-through

    Now
    –
    Target
    +10%
    By
    60 days

    Steps

    1. 1

      Pick the numbers

      One current headcount, years, projects, retention, locations.

      Marketing Director 1 day

    2. 2

      Fix the counters

      Server-rendered values; animate from them.

      Web and HubSpot manager 1 day

    3. 3

      Rewrite the description

      Homepage and About meta descriptions with the same figures.

      Marketing Director 2 hours

    4. 4

      Add structured data

      Organization schema with foundingDate and numberOfEmployees.

      Web and HubSpot manager 2 hours

    5. 5

      Align profiles

      LinkedIn, Clutch, Capterra and sales decks.

      Marketing Director 1 week

    6. 6

      Check what AI says

      Ask three assistants about Coherent's size and retention, before and after.

      Content lead 1 day

    7. 7

      Measure

      Search Console click-through for brand and service queries.

      Web and HubSpot manager monthly

    First result
    2 weeks
    Cost
    $0
    Owner
    Web and HubSpot manager

    Smallest test

    Fix the counters and the meta description today and re-fetch the page source.

    Why it works

    Put the final values (30+, 1,000+, 95%, 10, 1,700+) in the HTML and let the animation start from them or run only for visible users. Rewrite the meta description with one consistent, current figure (e.g. "1,700+ people across 10 countries • 30+ years • 95% client retention") and use the same numbers on About, Why us, LinkedIn and Clutch. Add Organization structured data with founding year and employee count.

    Buyers and AI assistants compare vendors on size, tenure and retention. Matching, readable numbers turn the strongest proof points into snippet text instead of a credibility question.

    Ready to use

    ChecklistProof numbers checklist

    [ ] One headcount figure everywhere (site, meta, LinkedIn, Clutch)
[ ] Counter values present in HTML without JavaScript
[ ] Meta description: people, countries, years, retention
[ ] Organization structured data
[ ] Quarterly review owner named
[ ] AI assistant answers checked

    Risks and how to handle them

    • Numbers go stale

      Review the figures each quarter.

    Evidence

    • Your websiteHomepage HTML (fetched twice on October 22, 2026): the stats band is built from counters with data-count values 30 (years), 1000 (projects), 95 (% client retention), 10 (global locations) and 1700 (global employees), but the text in the page before scripts run reads "0 Years in Business 0 + Projects Completed 0 % Client Retention 0 Global Locations 0 + Global Employees". The meta description, which search results show, says "30+ years in business • 2500+ engineers • Custom enterprise software development & staff augmentation".Source
    • Job postsCoherent's own Director of Business Development post (Greenhouse, US) describes the company as "Founded in 1995, we have 1,700+ people across 10 countries, serving clients in fitness & wellness, healthcare, fintech, manufacturing, and technology", with "local client leadership with global engineering teams across Europe and Latin America" and an AI initiative called "Coherent Catalyst". The role is "a pure hunter role" winning new enterprise clients through "prospecting, BDR introductions, inbound leads, partner referrals"; buyers range "from directors to C-suite executives", and "AI is reshaping how software gets built, delivered, and priced."Source
    • Your websiteHomepage offers: a playbook "From SDLC to AI-native Delivery", a whitepaper on the "Continuous Delivery Loop (CDL)" that "can turn scattered AI adoption into a well-managed, high-performing delivery system", "Top 8 fitness cases" ("Eight real engagements across clubs, equipment manufacturers, and digital platforms, with the numbers behind every result"), the "Digital Value Creation" (DVC) framework, a "95% client retention rate" and a UX design agency, The Norm.Source
  • 02

    Real visitors pass Core Web Vitals, but the mobile lab test shows a 7.9 MB page with 4.5 s of render-blocking requests, and Lighthouse finds links that are not crawlable and links without descriptive text. Crawlers and slow connections see the heavy version.

    Medium impactLow effort First result in 1 month Web and HubSpot manager

    First action

    Fix the non-crawlable links first.

    How to measure it

    Mobile lab score

    Now
    –
    Target
    60+
    By
    60 days

    Steps

    1. 1

      Links

      Real anchors with text.

      Web and HubSpot manager 2 days

    2. 2

      Images

      Compress and lazy load.

      Web and HubSpot manager 2 days

    3. 3

      Scripts

      Defer and trim.

      Web and HubSpot manager 3 days

    4. 4

      Slider

      First image only above the fold.

      Web and HubSpot manager 1 day

    5. 5

      Test

      Lighthouse and field data.

      Web and HubSpot manager 1 week

    6. 6

      Monitor

      Monthly.

      Web and HubSpot manager monthly

    First result
    1 month
    Cost
    Staff time
    Owner
    Web and HubSpot manager

    Smallest test

    Fix the links and re-run PageSpeed.

    Why it works

    Compress and lazy-load the hero slider images, defer non-critical scripts, remove unused JavaScript, and make every navigation and card link a real anchor with descriptive text.

    Crawlable, descriptive links help service and industry pages rank, and a lighter page helps visitors on weaker networks.

    Risks and how to handle them

    • Design changes

      Keep the look; change loading only.

    Evidence

    • Google PageSpeedHomepage: real visitors (Chrome UX Report) pass Core Web Vitals (LCP 1.8 s, INP 179 ms, LCP 15% faster than before). In Google's mobile lab test the page scores 27 (desktop 50), weighs about 7.9 MB in 193 requests, with about 4.5 s of render-blocking requests and 1.4 MB of unused JavaScript; the largest element is the first hero slider image. Lighthouse flags links without descriptive text and links that are not crawlable.Source
    • Your websiteSitemap (237 URLs, checked October 22, 2026): 114 insights articles (latest October 19, 2026), 47 case studies (e.g. WEX, MTS, Capca, Amify, Roofle), 17 career pages, 12 office pages (Minneapolis, Poland, Romania, Bulgaria, Moldova, Lithuania, Georgia, Ukraine, Belarus, United Kingdom, Mexico), service pages for product design, digital product engineering, AI (generative AI, agentic AI, MLOps, computer vision, consulting), data and analytics, DevOps and cloud, QA, mobile and Salesforce, and industry pages for financial services, fitness, healthcare, life sciences, manufacturing and technology.Source
  • 03

    Coherent has 47 case studies and a fitness pack promising "the numbers behind every result". Buyers want to see three relevant stories in their industry quickly, not browse a long list.

    High impactLow effort First result in 1 month Content lead

    First action

    Tag all 47 case studies by industry and service.

    How to measure it

    Case-study-assisted contacts

    Now
    –
    Target
    +25%
    By
    90 days

    Steps

    1. 1

      Tag

      47 stories.

      Content lead 2 days

    2. 2

      Headline results

      One number per card.

      Content lead 1 week

    3. 3

      Build hubs

      Industry and service filters.

      Web and HubSpot manager 1 week

    4. 4

      Link

      From industry and service pages.

      Web and HubSpot manager 2 days

    5. 5

      Sales kit

      Top three per industry.

      Director of Business Development 2 days

    6. 6

      Measure

      Assisted contacts.

      Marketing Director monthly

    First result
    1 month
    Cost
    Staff time
    Owner
    Content lead

    Smallest test

    Publish the financial services hub first.

    Why it works

    Group case studies by industry (financial services, fitness, healthcare, life sciences, manufacturing, technology) and service, put the headline result in each card, and link the right hub from every industry and service page.

    Relevant proof at the point of interest lifts contact rates and gives sales ready links.

    Risks and how to handle them

    • Some stories lack numbers

      Ask delivery teams for a result.

    Evidence

    • Your websiteSitemap (237 URLs, checked October 22, 2026): 114 insights articles (latest October 19, 2026), 47 case studies (e.g. WEX, MTS, Capca, Amify, Roofle), 17 career pages, 12 office pages (Minneapolis, Poland, Romania, Bulgaria, Moldova, Lithuania, Georgia, Ukraine, Belarus, United Kingdom, Mexico), service pages for product design, digital product engineering, AI (generative AI, agentic AI, MLOps, computer vision, consulting), data and analytics, DevOps and cloud, QA, mobile and Salesforce, and industry pages for financial services, fitness, healthcare, life sciences, manufacturing and technology.Source
    • Your websiteHomepage offers: a playbook "From SDLC to AI-native Delivery", a whitepaper on the "Continuous Delivery Loop (CDL)" that "can turn scattered AI adoption into a well-managed, high-performing delivery system", "Top 8 fitness cases" ("Eight real engagements across clubs, equipment manufacturers, and digital platforms, with the numbers behind every result"), the "Digital Value Creation" (DVC) framework, a "95% client retention rate" and a UX design agency, The Norm.Source
    • Review sitesThe site carries Clutch and Capterra review badges and 13 client testimonials; YouTube channel with 30 videos, 453,610 views and 188 subscribers.Source
  • 04

    Coherent's own business development post says "AI is reshaping how software gets built, delivered, and priced", and the homepage leads with an AI-native delivery playbook. Executives now ask how AI changes cost and team shape before they shortlist a partner.

    High impactLow effort First result in 1 month Director of Business Developm…

    First action

    Draft the three engagement models with an example each.

    How to measure it

    C-level contact requests

    Now
    –
    Target
    +30%
    By
    90 days

    Steps

    1. 1

      Models

      Three engagement types.

      Director of Business Development 1 week

    2. 2

      Example

      Before and after.

      Delivery director 1 week

    3. 3

      Write page

      Plain language.

      Content lead 3 days

    4. 4

      Publish

      Linked from homepage.

      Web and HubSpot manager 1 day

    5. 5

      Use in outreach

      Executive sequences.

      Director of Business Development ongoing

    6. 6

      Measure

      Inquiries.

      Marketing Director monthly

    First result
    1 month
    Cost
    Staff time
    Owner
    Director of Business Development

    Smallest test

    Publish the page with one worked example.

    Why it works

    Publish a plain page: engagement models (team, project, outcome-based), how AI-assisted delivery changes team size and timelines, an example before and after, and a short call to talk to a Coherent lead.

    Answering the pricing question openly earns trust and qualifies buyers before the first call.

    Risks and how to handle them

    • Price anchoring

      Show ranges and drivers, not quotes.

    Evidence

    • Job postsCoherent's own Director of Business Development post (Greenhouse, US) describes the company as "Founded in 1995, we have 1,700+ people across 10 countries, serving clients in fitness & wellness, healthcare, fintech, manufacturing, and technology", with "local client leadership with global engineering teams across Europe and Latin America" and an AI initiative called "Coherent Catalyst". The role is "a pure hunter role" winning new enterprise clients through "prospecting, BDR introductions, inbound leads, partner referrals"; buyers range "from directors to C-suite executives", and "AI is reshaping how software gets built, delivered, and priced."Source
    • Your websiteHomepage offers: a playbook "From SDLC to AI-native Delivery", a whitepaper on the "Continuous Delivery Loop (CDL)" that "can turn scattered AI adoption into a well-managed, high-performing delivery system", "Top 8 fitness cases" ("Eight real engagements across clubs, equipment manufacturers, and digital platforms, with the numbers behind every result"), the "Digital Value Creation" (DVC) framework, a "95% client retention rate" and a UX design agency, The Norm.Source
  • 05

    The site offers several downloads (playbook, whitepaper, fitness cases) and a contact page. Inbound leads are one of the sources the business development team relies on.

    Medium impactLow effort First result in 1 month Marketing Director

    First action

    Measure the current reply time to contact forms.

    How to measure it

    Inbound-to-meeting rate

    Now
    –
    Target
    +20%
    By
    60 days

    Steps

    1. 1

      Baseline

      Reply time.

      Marketing Director 1 day

    2. 2

      Form

      On every service page.

      Web and HubSpot manager 3 days

    3. 3

      Routing

      By industry in HubSpot.

      Web and HubSpot manager 2 days

    4. 4

      Follow-up

      Download sequences.

      Marketing Director 1 week

    5. 5

      SLA

      One business day.

      Director of Business Development ongoing

    6. 6

      Measure

      Meetings booked.

      Marketing Director monthly

    First result
    1 month
    Cost
    Staff time
    Owner
    Marketing Director

    Smallest test

    Route one industry's leads directly to its lead.

    Why it works

    Add a short "talk to an expert" form on every service and industry page that routes by industry, promise a reply within one business day, and follow downloads with a relevant case study and an invitation to talk.

    Speed and relevance decide which vendor gets the first meeting.

    Risks and how to handle them

    • Too many low-fit leads

      Ask company size on the form.

    Evidence

    • Job postsCoherent's own Director of Business Development post (Greenhouse, US) describes the company as "Founded in 1995, we have 1,700+ people across 10 countries, serving clients in fitness & wellness, healthcare, fintech, manufacturing, and technology", with "local client leadership with global engineering teams across Europe and Latin America" and an AI initiative called "Coherent Catalyst". The role is "a pure hunter role" winning new enterprise clients through "prospecting, BDR introductions, inbound leads, partner referrals"; buyers range "from directors to C-suite executives", and "AI is reshaping how software gets built, delivered, and priced."Source
    • Your websiteHomepage offers: a playbook "From SDLC to AI-native Delivery", a whitepaper on the "Continuous Delivery Loop (CDL)" that "can turn scattered AI adoption into a well-managed, high-performing delivery system", "Top 8 fitness cases" ("Eight real engagements across clubs, equipment manufacturers, and digital platforms, with the numbers behind every result"), the "Digital Value Creation" (DVC) framework, a "95% client retention rate" and a UX design agency, The Norm.Source
    • Your websiteSitemap (237 URLs, checked October 22, 2026): 114 insights articles (latest October 19, 2026), 47 case studies (e.g. WEX, MTS, Capca, Amify, Roofle), 17 career pages, 12 office pages (Minneapolis, Poland, Romania, Bulgaria, Moldova, Lithuania, Georgia, Ukraine, Belarus, United Kingdom, Mexico), service pages for product design, digital product engineering, AI (generative AI, agentic AI, MLOps, computer vision, consulting), data and analytics, DevOps and cloud, QA, mobile and Salesforce, and industry pages for financial services, fitness, healthcare, life sciences, manufacturing and technology.Source

This quarter 8

The core plays for the next three months.

  • 06

    Fitness is a named industry with its own pages (connected fitness apps, clubs and franchises, wellness and recovery) and an eight-case pack. Few engineering firms specialize in it, so Coherent can be the known name.

    High impactMedium effort First result in 2 quarters Fitness industry lead

    First action

    List ten questions fitness clients ask most.

    How to measure it

    Fitness opportunities

    Now
    –
    Target
    +30%
    By
    3 quarters

    Steps

    1. 1

      Questions

      Ten topics.

      Fitness industry lead 1 week

    2. 2

      Survey

      Clients and prospects.

      Fitness industry lead 1 month

    3. 3

      Analysis

      Benchmark.

      Content lead 1 month

    4. 4

      Publish

      Report page.

      Web and HubSpot manager 2 weeks

    5. 5

      Present

      Event and webinar.

      Fitness industry lead 1 quarter

    6. 6

      Follow up

      Sales outreach.

      Director of Business Development ongoing

    First result
    2 quarters
    Cost
    Survey and event costs
    Owner
    Fitness industry lead

    Smallest test

    Publish one benchmark chart.

    Why it works

    Publish an annual fitness technology benchmark (app retention, member engagement, integrations) from engagements and a short survey, and present it at one industry event and in a webinar.

    Specialist authority in a niche wins more deals than general claims in a crowded market.

    Risks and how to handle them

    • Low survey response

      Combine with engagement data.

    Evidence

    • Your websiteHomepage offers: a playbook "From SDLC to AI-native Delivery", a whitepaper on the "Continuous Delivery Loop (CDL)" that "can turn scattered AI adoption into a well-managed, high-performing delivery system", "Top 8 fitness cases" ("Eight real engagements across clubs, equipment manufacturers, and digital platforms, with the numbers behind every result"), the "Digital Value Creation" (DVC) framework, a "95% client retention rate" and a UX design agency, The Norm.Source
    • Your websiteSitemap (237 URLs, checked October 22, 2026): 114 insights articles (latest October 19, 2026), 47 case studies (e.g. WEX, MTS, Capca, Amify, Roofle), 17 career pages, 12 office pages (Minneapolis, Poland, Romania, Bulgaria, Moldova, Lithuania, Georgia, Ukraine, Belarus, United Kingdom, Mexico), service pages for product design, digital product engineering, AI (generative AI, agentic AI, MLOps, computer vision, consulting), data and analytics, DevOps and cloud, QA, mobile and Salesforce, and industry pages for financial services, fitness, healthcare, life sciences, manufacturing and technology.Source
  • 07

    The open engagements show active work for a marketing-technology platform, travel and transportation, health benefits, life sciences and sports. Companies similar to current clients share the same problems.

    High impactMedium effort First result in 1 quarter Director of Business Developm…

    First action

    Pick two domains and build the first lists.

    How to measure it

    Meetings booked

    Now
    –
    Target
    15 a month
    By
    2 quarters

    Steps

    1. 1

      Domains

      Two to start.

      Director of Business Development 1 week

    2. 2

      Lists

      100 companies each.

      Director of Business Development 2 weeks

    3. 3

      Messages

      Case study and idea.

      Content lead 1 week

    4. 4

      Send

      Sequences.

      Director of Business Development ongoing

    5. 5

      Call

      Follow up.

      Director of Business Development ongoing

    6. 6

      Measure

      Meetings.

      Marketing Director monthly

    First result
    1 quarter
    Cost
    Data and tooling
    Owner
    Director of Business Development

    Smallest test

    Send ten messages in one domain.

    Why it works

    Build lists of 100 lookalike companies per active domain, send a short note with the relevant case study and a specific idea, and follow with a call from the business development team.

    Proven domain experience is the strongest reason for a buyer to take a meeting.

    Risks and how to handle them

    • Client confidentiality

      Name clients only with permission.

    Evidence

    • Job postsMost open posts are client engagements ("Our client is..."): a Java Developer and a Salesforce Administrator for a global marketing-technology platform with "more than 150 integrated partners" (real-time DSP services, Kafka streaming, AI-assisted support workflows), a Lead AI Engineer in the same sphere, a Cloud Security Engineer (Travel and Transportation), a Full Stack Developer (Life Sciences & Healthcare), a .NET Developer (Health Benefits), a Python Developer (Sports sphere), DevOps engineers for RPA and digital engineering, an ML Engineer and a Data Engineer, in Mexico, Poland, Moldova and Bulgaria.Source
    • Job postsCoherent's own Director of Business Development post (Greenhouse, US) describes the company as "Founded in 1995, we have 1,700+ people across 10 countries, serving clients in fitness & wellness, healthcare, fintech, manufacturing, and technology", with "local client leadership with global engineering teams across Europe and Latin America" and an AI initiative called "Coherent Catalyst". The role is "a pure hunter role" winning new enterprise clients through "prospecting, BDR introductions, inbound leads, partner referrals"; buyers range "from directors to C-suite executives", and "AI is reshaping how software gets built, delivered, and priced."Source
    • Your websiteSitemap (237 URLs, checked October 22, 2026): 114 insights articles (latest October 19, 2026), 47 case studies (e.g. WEX, MTS, Capca, Amify, Roofle), 17 career pages, 12 office pages (Minneapolis, Poland, Romania, Bulgaria, Moldova, Lithuania, Georgia, Ukraine, Belarus, United Kingdom, Mexico), service pages for product design, digital product engineering, AI (generative AI, agentic AI, MLOps, computer vision, consulting), data and analytics, DevOps and cloud, QA, mobile and Salesforce, and industry pages for financial services, fitness, healthcare, life sciences, manufacturing and technology.Source
  • 08

    Coherent's whitepaper says the Continuous Delivery Loop turns "scattered AI adoption into a well-managed, high-performing delivery system". A downloadable paper is passive; a short assessment gives a buyer their own score.

    High impactMedium effort First result in 1 quarter AI and data practice lead

    First action

    Write the 15 questions.

    How to measure it

    Assessments

    Now
    –
    Target
    100 a month
    By
    2 quarters

    Steps

    1. 1

      Questions

      Fifteen.

      AI and data practice lead 1 week

    2. 2

      Scoring

      Three tiers.

      AI and data practice lead 1 week

    3. 3

      Build

      HubSpot form or tool.

      Web and HubSpot manager 2 weeks

    4. 4

      Promote

      Email and LinkedIn.

      Marketing Director ongoing

    5. 5

      Follow up

      Review calls.

      Director of Business Development ongoing

    6. 6

      Measure

      Completions and calls.

      Marketing Director monthly

    First result
    1 quarter
    Cost
    Staff time
    Owner
    AI and data practice lead

    Smallest test

    Run the questions with five clients.

    Why it works

    Build a 15-question online assessment based on CDL stages, show a score and three recommendations, and offer a free review call for low scores.

    Interactive tools convert better than PDFs and start a conversation on the buyer's own data.

    Risks and how to handle them

    • Generic results

      Tie recommendations to answers.

    Evidence

    • Your websiteHomepage offers: a playbook "From SDLC to AI-native Delivery", a whitepaper on the "Continuous Delivery Loop (CDL)" that "can turn scattered AI adoption into a well-managed, high-performing delivery system", "Top 8 fitness cases" ("Eight real engagements across clubs, equipment manufacturers, and digital platforms, with the numbers behind every result"), the "Digital Value Creation" (DVC) framework, a "95% client retention rate" and a UX design agency, The Norm.Source
    • Job postsCoherent's own Director of Business Development post (Greenhouse, US) describes the company as "Founded in 1995, we have 1,700+ people across 10 countries, serving clients in fitness & wellness, healthcare, fintech, manufacturing, and technology", with "local client leadership with global engineering teams across Europe and Latin America" and an AI initiative called "Coherent Catalyst". The role is "a pure hunter role" winning new enterprise clients through "prospecting, BDR introductions, inbound leads, partner referrals"; buyers range "from directors to C-suite executives", and "AI is reshaping how software gets built, delivered, and priced."Source
  • 09

    Coherent announced partnerships with AWS, Microsoft, Snowflake, Databricks and Hanwha Vision. Partner marketplaces and co-sell programs can bring referrals to certified services firms.

    High impactMedium effort First result in 2 quarters Partnerships manager

    First action

    Check listing status on each partner directory.

    How to measure it

    Partner referrals

    Now
    –
    Target
    5 a quarter per partner
    By
    3 quarters

    Steps

    1. 1

      Listings

      Directory profiles.

      Partnerships manager 2 weeks

    2. 2

      Certifications

      Required levels.

      AI and data practice lead 1 quarter

    3. 3

      Case studies

      One per partner.

      Content lead 1 quarter

    4. 4

      Partner managers

      Quarterly meetings.

      Partnerships manager quarterly

    5. 5

      Introductions

      Two accounts each.

      Partnerships manager quarterly

    6. 6

      Measure

      Referrals.

      Marketing Director quarterly

    First result
    2 quarters
    Cost
    Certification costs
    Owner
    Partnerships manager

    Smallest test

    Ask one partner for two introductions.

    Why it works

    Complete partner listings and certifications, publish one joint case study per partner, and ask each partner team for introductions to two accounts a quarter.

    Partner referrals arrive with trust, and the business development post counts partner referrals as a lead source.

    Risks and how to handle them

    • Partners favour larger firms

      Lead with niche industry expertise.

    Evidence

    • Your websiteNews post (October 19, 2026): "Coherent Solutions grows its partner ecosystem across four technology areas": AWS and Microsoft for platform and cloud, Snowflake and Databricks for data and analytics, an AI model provider for generative AI, and Hanwha Vision for "intelligent video, edge AI, and physical security solutions".Source
    • Job postsCoherent's own Director of Business Development post (Greenhouse, US) describes the company as "Founded in 1995, we have 1,700+ people across 10 countries, serving clients in fitness & wellness, healthcare, fintech, manufacturing, and technology", with "local client leadership with global engineering teams across Europe and Latin America" and an AI initiative called "Coherent Catalyst". The role is "a pure hunter role" winning new enterprise clients through "prospecting, BDR introductions, inbound leads, partner referrals"; buyers range "from directors to C-suite executives", and "AI is reshaping how software gets built, delivered, and priced."Source
  • 10

    Coherent publishes regularly (114 articles, latest October 19, 2026). Articles are most useful to search and buyers when grouped with the matching service page.

    Medium impactMedium effort First result in 1 quarter Content lead

    First action

    Map articles to the six services.

    How to measure it

    Service page organic visits

    Now
    –
    Target
    +25%
    By
    2 quarters

    Steps

    1. 1

      Map

      Articles to services.

      Content lead 1 week

    2. 2

      Hubs

      Six pages.

      Web and HubSpot manager 1 month

    3. 3

      Links

      Internal linking.

      Web and HubSpot manager 2 weeks

    4. 4

      Update

      Old articles.

      Content lead 1 month

    5. 5

      Promote

      Newsletter.

      Marketing Director monthly

    6. 6

      Measure

      Organic visits.

      Marketing Director monthly

    First result
    1 quarter
    Cost
    Staff time
    Owner
    Content lead

    Smallest test

    Build the AI hub first.

    Why it works

    Create hubs for AI, data, DevOps, QA, Salesforce and product design, each with the service summary, best articles and case studies, and internal links between them.

    Hubs concentrate authority and help buyers move from reading to contacting.

    Risks and how to handle them

    • Thin hubs

      Only services with 10+ articles.

    Evidence

    • Your websiteSitemap (237 URLs, checked October 22, 2026): 114 insights articles (latest October 19, 2026), 47 case studies (e.g. WEX, MTS, Capca, Amify, Roofle), 17 career pages, 12 office pages (Minneapolis, Poland, Romania, Bulgaria, Moldova, Lithuania, Georgia, Ukraine, Belarus, United Kingdom, Mexico), service pages for product design, digital product engineering, AI (generative AI, agentic AI, MLOps, computer vision, consulting), data and analytics, DevOps and cloud, QA, mobile and Salesforce, and industry pages for financial services, fitness, healthcare, life sciences, manufacturing and technology.Source
    • Google PageSpeedHomepage: real visitors (Chrome UX Report) pass Core Web Vitals (LCP 1.8 s, INP 179 ms, LCP 15% faster than before). In Google's mobile lab test the page scores 27 (desktop 50), weighs about 7.9 MB in 193 requests, with about 4.5 s of render-blocking requests and 1.4 MB of unused JavaScript; the largest element is the first hero slider image. Lighthouse flags links without descriptive text and links that are not crawlable.Source
  • 11

    Coherent has 12 office pages across Europe, Latin America and the US. Buyers choosing nearshore or European teams want to know time zone overlap, languages and specialties per location.

    Medium impactMedium effort First result in 1 quarter Talent acquisition lead

    First action

    Collect skills and team size per office.

    How to measure it

    Office-page contacts

    Now
    –
    Target
    10 a month
    By
    2 quarters

    Steps

    1. 1

      Collect

      Skills and size.

      Talent acquisition lead 2 weeks

    2. 2

      Write

      Office pages.

      Content lead 2 weeks

    3. 3

      Case study

      One per office.

      Content lead 1 month

    4. 4

      Publish

      Update pages.

      Web and HubSpot manager 1 week

    5. 5

      Promote

      Local LinkedIn.

      Marketing Director ongoing

    6. 6

      Measure

      Contacts.

      Marketing Director monthly

    First result
    1 quarter
    Cost
    Staff time
    Owner
    Talent acquisition lead

    Smallest test

    Update the Mexico and Poland pages.

    Why it works

    Add to each office page the team size, main skills, time zone overlap with US and UK clients, languages and one case study delivered from there.

    Location details answer nearshore questions and give office pages a reason to rank for "software development in <country>".

    Risks and how to handle them

    • Security concerns for some regions

      State compliance and data handling.

    Evidence

    • Your websiteSitemap (237 URLs, checked October 22, 2026): 114 insights articles (latest October 19, 2026), 47 case studies (e.g. WEX, MTS, Capca, Amify, Roofle), 17 career pages, 12 office pages (Minneapolis, Poland, Romania, Bulgaria, Moldova, Lithuania, Georgia, Ukraine, Belarus, United Kingdom, Mexico), service pages for product design, digital product engineering, AI (generative AI, agentic AI, MLOps, computer vision, consulting), data and analytics, DevOps and cloud, QA, mobile and Salesforce, and industry pages for financial services, fitness, healthcare, life sciences, manufacturing and technology.Source
    • Job postsCoherent's own Director of Business Development post (Greenhouse, US) describes the company as "Founded in 1995, we have 1,700+ people across 10 countries, serving clients in fitness & wellness, healthcare, fintech, manufacturing, and technology", with "local client leadership with global engineering teams across Europe and Latin America" and an AI initiative called "Coherent Catalyst". The role is "a pure hunter role" winning new enterprise clients through "prospecting, BDR introductions, inbound leads, partner referrals"; buyers range "from directors to C-suite executives", and "AI is reshaping how software gets built, delivered, and priced."Source
    • Job postsMost open posts are client engagements ("Our client is..."): a Java Developer and a Salesforce Administrator for a global marketing-technology platform with "more than 150 integrated partners" (real-time DSP services, Kafka streaming, AI-assisted support workflows), a Lead AI Engineer in the same sphere, a Cloud Security Engineer (Travel and Transportation), a Full Stack Developer (Life Sciences & Healthcare), a .NET Developer (Health Benefits), a Python Developer (Sports sphere), DevOps engineers for RPA and digital engineering, an ML Engineer and a Data Engineer, in Mexico, Poland, Moldova and Bulgaria.Source
  • 12

    Coherent cites a 95% client retention rate. Retention in services depends on clients seeing outcomes and new ideas, not only delivery.

    High impactMedium effort First result in 1 quarter Delivery director

    First action

    Template the review.

    How to measure it

    Accounts expanding per year

    Now
    –
    Target
    30%
    By
    4 quarters

    Steps

    1. 1

      Template

      Review format.

      Delivery director 1 week

    2. 2

      Schedule

      All accounts.

      Delivery director 2 weeks

    3. 3

      Proposals

      One per review.

      Delivery director quarterly

    4. 4

      Track

      Accepted proposals.

      Delivery director quarterly

    5. 5

      Stories

      Share wins with marketing.

      Content lead quarterly

    6. 6

      Review

      Retention by account.

      Marketing Director quarterly

    First result
    1 quarter
    Cost
    Staff time
    Owner
    Delivery director

    Smallest test

    Run reviews with three clients.

    Why it works

    Run a quarterly business review with each client: delivered outcomes, AI-assisted improvements, risks, and one proposal for the next quarter. Track expansion from proposals.

    Regular value proof keeps accounts and creates expansion work.

    Risks and how to handle them

    • Clients see it as upselling

      Lead with outcomes.

    Evidence

    • Your websiteHomepage offers: a playbook "From SDLC to AI-native Delivery", a whitepaper on the "Continuous Delivery Loop (CDL)" that "can turn scattered AI adoption into a well-managed, high-performing delivery system", "Top 8 fitness cases" ("Eight real engagements across clubs, equipment manufacturers, and digital platforms, with the numbers behind every result"), the "Digital Value Creation" (DVC) framework, a "95% client retention rate" and a UX design agency, The Norm.Source
    • Job postsCoherent's own Director of Business Development post (Greenhouse, US) describes the company as "Founded in 1995, we have 1,700+ people across 10 countries, serving clients in fitness & wellness, healthcare, fintech, manufacturing, and technology", with "local client leadership with global engineering teams across Europe and Latin America" and an AI initiative called "Coherent Catalyst". The role is "a pure hunter role" winning new enterprise clients through "prospecting, BDR introductions, inbound leads, partner referrals"; buyers range "from directors to C-suite executives", and "AI is reshaping how software gets built, delivered, and priced."Source
  • 13

    Coherent's open engagements include a Java developer, a Salesforce administrator and a Lead AI engineer for a global marketing-technology platform: real-time DSP serving, millions of requests per second and Kafka streaming. Yet the industry menu lists financial services, fitness, healthcare, life sciences, manufacturing and technology, with no page for marketing and advertising technology.

    High impactMedium effort First result in 1 quarter Director of Business Developm…

    First action

    Ask the client team for an anonymized summary of the work.

    How to measure it

    Opportunities from the industry page

    Now
    –
    Target
    5 a quarter
    By
    3 quarters

    Steps

    1. 1

      Summarize the work

      Anonymized, approved by the client.

      Delivery director 2 weeks

    2. 2

      Write the page

      Systems, problems and results.

      Content lead 2 weeks

    3. 3

      Add to menu

      Industries navigation.

      Web and HubSpot manager 1 day

    4. 4

      Case study

      One anonymized story.

      Content lead 1 month

    5. 5

      Outreach

      Lookalike martech companies.

      Director of Business Development ongoing

    6. 6

      Measure

      Visits and opportunities.

      Marketing Director monthly

    First result
    1 quarter
    Cost
    Staff time
    Owner
    Director of Business Development

    Smallest test

    Publish the page with the engagement described generically.

    Why it works

    Publish an industry page for martech and adtech: high-throughput bidding and measurement systems, CRM and Salesforce operations, AI for campaign workflows, with an anonymized case study from the current engagement (with client approval) and a contact path to a domain lead.

    Buyers search by their industry; a page that names their systems shows experience that is otherwise hidden inside a client engagement.

    Risks and how to handle them

    • Client confidentiality

      Anonymize and get written approval.

    Evidence

    • Job postsMost open posts are client engagements ("Our client is..."): a Java Developer and a Salesforce Administrator for a global marketing-technology platform with "more than 150 integrated partners" (real-time DSP services, Kafka streaming, AI-assisted support workflows), a Lead AI Engineer in the same sphere, a Cloud Security Engineer (Travel and Transportation), a Full Stack Developer (Life Sciences & Healthcare), a .NET Developer (Health Benefits), a Python Developer (Sports sphere), DevOps engineers for RPA and digital engineering, an ML Engineer and a Data Engineer, in Mexico, Poland, Moldova and Bulgaria.Source
    • Your websiteSitemap (237 URLs, checked October 22, 2026): 114 insights articles (latest October 19, 2026), 47 case studies (e.g. WEX, MTS, Capca, Amify, Roofle), 17 career pages, 12 office pages (Minneapolis, Poland, Romania, Bulgaria, Moldova, Lithuania, Georgia, Ukraine, Belarus, United Kingdom, Mexico), service pages for product design, digital product engineering, AI (generative AI, agentic AI, MLOps, computer vision, consulting), data and analytics, DevOps and cloud, QA, mobile and Salesforce, and industry pages for financial services, fitness, healthcare, life sciences, manufacturing and technology.Source
    • Job postsCoherent's own Director of Business Development post (Greenhouse, US) describes the company as "Founded in 1995, we have 1,700+ people across 10 countries, serving clients in fitness & wellness, healthcare, fintech, manufacturing, and technology", with "local client leadership with global engineering teams across Europe and Latin America" and an AI initiative called "Coherent Catalyst". The role is "a pure hunter role" winning new enterprise clients through "prospecting, BDR introductions, inbound leads, partner referrals"; buyers range "from directors to C-suite executives", and "AI is reshaping how software gets built, delivered, and priced."Source

Big bets 3

Larger plays that can change the trajectory.

  • 14

    Coherent is investing in AI through Coherent Catalyst and has AI pages for generative AI, agentic AI, MLOps and computer vision. Executives buy faster when an offer has a fixed scope, price range and outcome.

    High impactHigh effort First result in 3 quarters AI and data practice lead

    First action

    Define the first offer and its deliverables.

    How to measure it

    Fixed-scope AI engagements

    Now
    –
    Target
    10 a quarter
    By
    3 quarters

    Steps

    1. 1

      Define

      Three offers.

      AI and data practice lead 1 month

    2. 2

      Price

      Ranges.

      Director of Business Development 2 weeks

    3. 3

      Pages

      One per offer.

      Web and HubSpot manager 1 month

    4. 4

      Pilot

      Two clients.

      Delivery director 1 quarter

    5. 5

      Case studies

      From pilots.

      Content lead 1 quarter

    6. 6

      Scale

      Sales enablement.

      Director of Business Development ongoing

    First result
    3 quarters
    Cost
    Practice time
    Owner
    AI and data practice lead

    Smallest test

    Sell one readiness review.

    Why it works

    Define three fixed-scope offers (e.g. AI readiness review, one production AI use case in 8 weeks, AI-assisted delivery team), each with deliverables, timeline and price range, and sell them as entry points to larger work.

    Packaged offers shorten sales cycles and create comparable case studies.

    Risks and how to handle them

    • Scope creep

      Change requests priced separately.

    Evidence

    • Job postsCoherent's own Director of Business Development post (Greenhouse, US) describes the company as "Founded in 1995, we have 1,700+ people across 10 countries, serving clients in fitness & wellness, healthcare, fintech, manufacturing, and technology", with "local client leadership with global engineering teams across Europe and Latin America" and an AI initiative called "Coherent Catalyst". The role is "a pure hunter role" winning new enterprise clients through "prospecting, BDR introductions, inbound leads, partner referrals"; buyers range "from directors to C-suite executives", and "AI is reshaping how software gets built, delivered, and priced."Source
    • Your websiteSitemap (237 URLs, checked October 22, 2026): 114 insights articles (latest October 19, 2026), 47 case studies (e.g. WEX, MTS, Capca, Amify, Roofle), 17 career pages, 12 office pages (Minneapolis, Poland, Romania, Bulgaria, Moldova, Lithuania, Georgia, Ukraine, Belarus, United Kingdom, Mexico), service pages for product design, digital product engineering, AI (generative AI, agentic AI, MLOps, computer vision, consulting), data and analytics, DevOps and cloud, QA, mobile and Salesforce, and industry pages for financial services, fitness, healthcare, life sciences, manufacturing and technology.Source
    • Your websiteHomepage offers: a playbook "From SDLC to AI-native Delivery", a whitepaper on the "Continuous Delivery Loop (CDL)" that "can turn scattered AI adoption into a well-managed, high-performing delivery system", "Top 8 fitness cases" ("Eight real engagements across clubs, equipment manufacturers, and digital platforms, with the numbers behind every result"), the "Digital Value Creation" (DVC) framework, a "95% client retention rate" and a UX design agency, The Norm.Source
  • 15

    The business development role targets directors to C-suite in complex decisions. Coherent has a home base in Minneapolis and an event registration page.

    High impactHigh effort First result in 2 quarters Marketing Director

    First action

    Book the first Minneapolis roundtable.

    How to measure it

    Event-sourced opportunities

    Now
    –
    Target
    5 a quarter
    By
    4 quarters

    Steps

    1. 1

      Plan

      Cities and dates.

      Marketing Director 2 weeks

    2. 2

      Speakers

      Client and practice lead.

      Director of Business Development 1 month

    3. 3

      Invite

      Target executives.

      Director of Business Development 1 month

    4. 4

      Run

      Quarterly.

      Marketing Director quarterly

    5. 5

      Follow up

      Within two days.

      Director of Business Development quarterly

    6. 6

      Measure

      Opportunities.

      Marketing Director quarterly

    First result
    2 quarters
    Cost
    Event costs
    Owner
    Marketing Director

    Smallest test

    Run one roundtable.

    Why it works

    Host quarterly executive roundtables on AI-native delivery in Minneapolis and two other client cities, with a client speaker and a practice lead, and follow up within two days.

    Small executive events create relationships that cold outreach cannot.

    Risks and how to handle them

    • Low turnout

      Small rooms and personal invites.

    Evidence

    • Job postsCoherent's own Director of Business Development post (Greenhouse, US) describes the company as "Founded in 1995, we have 1,700+ people across 10 countries, serving clients in fitness & wellness, healthcare, fintech, manufacturing, and technology", with "local client leadership with global engineering teams across Europe and Latin America" and an AI initiative called "Coherent Catalyst". The role is "a pure hunter role" winning new enterprise clients through "prospecting, BDR introductions, inbound leads, partner referrals"; buyers range "from directors to C-suite executives", and "AI is reshaping how software gets built, delivered, and priced."Source
    • Your websiteSitemap (237 URLs, checked October 22, 2026): 114 insights articles (latest October 19, 2026), 47 case studies (e.g. WEX, MTS, Capca, Amify, Roofle), 17 career pages, 12 office pages (Minneapolis, Poland, Romania, Bulgaria, Moldova, Lithuania, Georgia, Ukraine, Belarus, United Kingdom, Mexico), service pages for product design, digital product engineering, AI (generative AI, agentic AI, MLOps, computer vision, consulting), data and analytics, DevOps and cloud, QA, mobile and Salesforce, and industry pages for financial services, fitness, healthcare, life sciences, manufacturing and technology.Source
    • Your websiteHomepage offers: a playbook "From SDLC to AI-native Delivery", a whitepaper on the "Continuous Delivery Loop (CDL)" that "can turn scattered AI adoption into a well-managed, high-performing delivery system", "Top 8 fitness cases" ("Eight real engagements across clubs, equipment manufacturers, and digital platforms, with the numbers behind every result"), the "Digital Value Creation" (DVC) framework, a "95% client retention rate" and a UX design agency, The Norm.Source
  • 16

    The YouTube channel has 30 videos and over 450,000 views but 188 subscribers, which suggests a few videos found an audience without a series to follow.

    Medium impactHigh effort First result in 3 quarters Marketing Director

    First action

    Check which existing videos drove the views.

    How to measure it

    Subscribers

    Now
    –
    Target
    2,000
    By
    3 quarters

    Steps

    1. 1

      Analyze

      Top videos.

      Marketing Director 1 week

    2. 2

      Format

      Monthly episode.

      Content lead 2 weeks

    3. 3

      Record

      Practice leads.

      AI and data practice lead monthly

    4. 4

      Clips

      LinkedIn.

      Marketing Director monthly

    5. 5

      Link

      Case studies.

      Web and HubSpot manager monthly

    6. 6

      Measure

      Subscribers and contacts.

      Marketing Director monthly

    First result
    3 quarters
    Cost
    Production time
    Owner
    Marketing Director

    Smallest test

    Record one episode.

    Why it works

    Launch a monthly series where a practice lead walks through a real delivery decision (anonymized), with clips for LinkedIn and links to the matching case study.

    Video from practitioners builds trust with technical buyers and gives sales shareable explanations.

    Risks and how to handle them

    • Time from practice leads

      Record in batches.

    Evidence

    • Review sitesThe site carries Clutch and Capterra review badges and 13 client testimonials; YouTube channel with 30 videos, 453,610 views and 188 subscribers.Source
    • Your websiteSitemap (237 URLs, checked October 22, 2026): 114 insights articles (latest October 19, 2026), 47 case studies (e.g. WEX, MTS, Capca, Amify, Roofle), 17 career pages, 12 office pages (Minneapolis, Poland, Romania, Bulgaria, Moldova, Lithuania, Georgia, Ukraine, Belarus, United Kingdom, Mexico), service pages for product design, digital product engineering, AI (generative AI, agentic AI, MLOps, computer vision, consulting), data and analytics, DevOps and cloud, QA, mobile and Salesforce, and industry pages for financial services, fitness, healthcare, life sciences, manufacturing and technology.Source

Wildcards 4

Unexpected experiments, each with a cheap way to test it.

  • 17

    The meta description mentions staff augmentation, and buyers of augmentation want to see the kind of engineers they will get.

    Medium impactLow effort First result in 1 quarter Talent acquisition lead

    First action

    Draft five role profiles.

    How to measure it

    Augmentation inquiries

    Now
    –
    Target
    +30%
    By
    2 quarters

    Steps

    1. 1

      Roles

      Five common roles.

      Talent acquisition lead 1 week

    2. 2

      Profiles

      Anonymized.

      Talent acquisition lead 2 weeks

    3. 3

      Page

      With request form.

      Web and HubSpot manager 1 week

    4. 4

      Promote

      Search and LinkedIn.

      Marketing Director ongoing

    5. 5

      Update

      Monthly availability.

      Talent acquisition lead monthly

    6. 6

      Measure

      Requests.

      Marketing Director monthly

    First result
    1 quarter
    Cost
    Staff time
    Owner
    Talent acquisition lead

    Smallest test

    Publish two profiles.

    Why it works

    Publish anonymized profiles for common roles (senior Java, DevOps, data, Salesforce) with skills, experience ranges, location and availability, and a request form.

    Concrete profiles convert augmentation searches faster than general claims.

    Risks and how to handle them

    • Privacy

      No names or photos.

    Evidence

    • Your websiteHomepage HTML (fetched twice on October 22, 2026): the stats band is built from counters with data-count values 30 (years), 1000 (projects), 95 (% client retention), 10 (global locations) and 1700 (global employees), but the text in the page before scripts run reads "0 Years in Business 0 + Projects Completed 0 % Client Retention 0 Global Locations 0 + Global Employees". The meta description, which search results show, says "30+ years in business • 2500+ engineers • Custom enterprise software development & staff augmentation".Source
    • Job postsMost open posts are client engagements ("Our client is..."): a Java Developer and a Salesforce Administrator for a global marketing-technology platform with "more than 150 integrated partners" (real-time DSP services, Kafka streaming, AI-assisted support workflows), a Lead AI Engineer in the same sphere, a Cloud Security Engineer (Travel and Transportation), a Full Stack Developer (Life Sciences & Healthcare), a .NET Developer (Health Benefits), a Python Developer (Sports sphere), DevOps engineers for RPA and digital engineering, an ML Engineer and a Data Engineer, in Mexico, Poland, Moldova and Bulgaria.Source
    • Your websiteSitemap (237 URLs, checked October 22, 2026): 114 insights articles (latest October 19, 2026), 47 case studies (e.g. WEX, MTS, Capca, Amify, Roofle), 17 career pages, 12 office pages (Minneapolis, Poland, Romania, Bulgaria, Moldova, Lithuania, Georgia, Ukraine, Belarus, United Kingdom, Mexico), service pages for product design, digital product engineering, AI (generative AI, agentic AI, MLOps, computer vision, consulting), data and analytics, DevOps and cloud, QA, mobile and Salesforce, and industry pages for financial services, fitness, healthcare, life sciences, manufacturing and technology.Source
  • 18

    With 95% retention, many clients are satisfied for years. Their peers at other companies are the warmest leads.

    Medium impactLow effort First result in 1 quarter Delivery director

    First action

    Ask three long-term clients for an introduction.

    How to measure it

    Referrals

    Now
    –
    Target
    3 a quarter
    By
    2 quarters

    Steps

    1. 1

      Script

      The ask.

      Delivery director 1 week

    2. 2

      Thank-you

      Define.

      Marketing Director 1 week

    3. 3

      Ask

      After reviews.

      Delivery director quarterly

    4. 4

      Hand off

      To business development.

      Director of Business Development ongoing

    5. 5

      Track

      Referrals.

      Marketing Director quarterly

    6. 6

      Thank

      Every referrer.

      Delivery director ongoing

    First result
    1 quarter
    Cost
    Thank-you budget
    Owner
    Delivery director

    Smallest test

    Ask one client this month.

    Why it works

    After each successful quarterly review, ask for one introduction, offer a thank-you (donation or event invitation), and track referrals.

    Referrals from happy clients close faster and cost little.

    Risks and how to handle them

    • Awkward asks

      Ask only after positive reviews.

    Evidence

    • Your websiteHomepage offers: a playbook "From SDLC to AI-native Delivery", a whitepaper on the "Continuous Delivery Loop (CDL)" that "can turn scattered AI adoption into a well-managed, high-performing delivery system", "Top 8 fitness cases" ("Eight real engagements across clubs, equipment manufacturers, and digital platforms, with the numbers behind every result"), the "Digital Value Creation" (DVC) framework, a "95% client retention rate" and a UX design agency, The Norm.Source
    • Review sitesThe site carries Clutch and Capterra review badges and 13 client testimonials; YouTube channel with 30 videos, 453,610 views and 188 subscribers.Source
  • 19

    The site shows Clutch and Capterra badges and 13 testimonials. Buyers check recent reviews on those sites.

    Medium impactLow effort First result in 1 month Content lead

    First action

    List ten clients to ask.

    How to measure it

    New Clutch reviews

    Now
    –
    Target
    10
    By
    1 quarter

    Steps

    1. 1

      List

      Ten clients.

      Content lead 1 day

    2. 2

      Ask

      Personal emails.

      Delivery director 2 weeks

    3. 3

      Update

      Profile numbers.

      Marketing Director 1 day

    4. 4

      Show

      Newest on homepage.

      Web and HubSpot manager 1 day

    5. 5

      Repeat

      Quarterly.

      Content lead quarterly

    6. 6

      Measure

      Reviews and rating.

      Marketing Director quarterly

    First result
    1 month
    Cost
    $0
    Owner
    Content lead

    Smallest test

    Send three review requests.

    Why it works

    Ask ten recent clients for reviews on Clutch, update profile numbers to match the website, and show the newest review on the homepage.

    Recent third-party reviews reassure buyers more than on-site quotes.

    Risks and how to handle them

    • Slow responses

      Follow up once.

    Builds on

    Evidence

    • Review sitesThe site carries Clutch and Capterra review badges and 13 client testimonials; YouTube channel with 30 videos, 453,610 views and 188 subscribers.Source
    • Your websiteHomepage HTML (fetched twice on October 22, 2026): the stats band is built from counters with data-count values 30 (years), 1000 (projects), 95 (% client retention), 10 (global locations) and 1700 (global employees), but the text in the page before scripts run reads "0 Years in Business 0 + Projects Completed 0 % Client Retention 0 Global Locations 0 + Global Employees". The meta description, which search results show, says "30+ years in business • 2500+ engineers • Custom enterprise software development & staff augmentation".Source
  • 20

    Enterprise buyers and procurement teams need company facts, security practices, locations and references in one place.

    Medium impactLow effort First result in 1 month Marketing Director

    First action

    Gather the facts for one page.

    How to measure it

    Proposal-to-contract days

    Now
    –
    Target
    -20%
    By
    2 quarters

    Steps

    1. 1

      Facts

      Gather.

      Marketing Director 1 week

    2. 2

      Security

      Practices summary.

      Delivery director 1 week

    3. 3

      Design

      One page.

      Content lead 1 week

    4. 4

      Publish

      Why us page.

      Web and HubSpot manager 1 day

    5. 5

      Sales use

      In proposals.

      Director of Business Development ongoing

    6. 6

      Measure

      Deal cycle.

      Marketing Director quarterly

    First result
    1 month
    Cost
    Staff time
    Owner
    Marketing Director

    Smallest test

    Draft the page this week.

    Why it works

    Publish a downloadable one-page summary: size, years, locations, certifications, data handling, engagement models and three references by industry.

    Making procurement easy removes delays late in deals.

    Risks and how to handle them

    • Out-of-date facts

      Review quarterly.

    Builds on

    Evidence

    • Your websiteHomepage HTML (fetched twice on October 22, 2026): the stats band is built from counters with data-count values 30 (years), 1000 (projects), 95 (% client retention), 10 (global locations) and 1700 (global employees), but the text in the page before scripts run reads "0 Years in Business 0 + Projects Completed 0 % Client Retention 0 Global Locations 0 + Global Employees". The meta description, which search results show, says "30+ years in business • 2500+ engineers • Custom enterprise software development & staff augmentation".Source
    • Job postsCoherent's own Director of Business Development post (Greenhouse, US) describes the company as "Founded in 1995, we have 1,700+ people across 10 countries, serving clients in fitness & wellness, healthcare, fintech, manufacturing, and technology", with "local client leadership with global engineering teams across Europe and Latin America" and an AI initiative called "Coherent Catalyst". The role is "a pure hunter role" winning new enterprise clients through "prospecting, BDR introductions, inbound leads, partner referrals"; buyers range "from directors to C-suite executives", and "AI is reshaping how software gets built, delivered, and priced."Source
    • Your websiteSitemap (237 URLs, checked October 22, 2026): 114 insights articles (latest October 19, 2026), 47 case studies (e.g. WEX, MTS, Capca, Amify, Roofle), 17 career pages, 12 office pages (Minneapolis, Poland, Romania, Bulgaria, Moldova, Lithuania, Georgia, Ukraine, Belarus, United Kingdom, Mexico), service pages for product design, digital product engineering, AI (generative AI, agentic AI, MLOps, computer vision, consulting), data and analytics, DevOps and cloud, QA, mobile and Salesforce, and industry pages for financial services, fitness, healthcare, life sciences, manufacturing and technology.Source

03

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  • Abridge growth strategyAn AI clinician intelligence platform: ambient documentation that turns patient-clinician conversations into notes inside the EHR, plus…21 growth ideas
  • Sphere Entertainment Co. growth strategyOwns and runs Sphere in Las Vegas, an immersive venue with a wrap-around LED display, 4D effects and spatial audio, showing Sphere…23 growth ideas

See every playbook and website review

Independent research. Programmable wrote this playbook from public sources, as they stood on October 23, 2026, and cites them throughout. Coherent Solutions did not commission, review or endorse it, and Programmable is not affiliated with Coherent Solutions. Company and product names are trademarks of their owners, used only to identify them. The ideas are suggestions and opinion, not professional, legal or financial advice, and not statements about how Coherent Solutions runs its business.

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30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

  1. Days 1 to 307 ideas

    Fix the proof numbers, lighten the homepage, case study hubs, the AI pricing page and a fast contact path; review profiles and a procurement summary.

  2. Days 31 to 6010 ideas

    Fitness authority, lookalike outreach, the CDL assessment, partner co-selling, insight hubs, office pages and value reviews; engineer profiles and referrals.

  3. Days 61 to 903 ideas

    Commit to packaged Catalyst offers, executive roundtables and a practitioner video series.

The research behind the plan

2 research areas, each summarised in a few lines. Open any of them for the full detail.

Customers

What customers say

Customers value long-term partnership. The most cited problem: finding reliable engineering capacity.

  • Industry experience
  • Turning AI pilots into production
  • In their words: “nearshore”

Market

Competitive landscape

5 competitors compared: EPAM Systems, Globant, Endava, SoftServe and 1 more.

  • Gap to exploit: Transparent AI-era pricing
  • EPAM Systems: Less attention for mid-size clients
  • Globant: Premium pricing

From the team that wrote this playbook

All products
  • ProgrammableAgencyWorking AI systems in days, not quarters (opens programmable.agency in a new tab)
  • ProgrammableInfoAn agent that finds, researches and asks first (opens programmable.info in a new tab)
  • ProgrammableDigitalScreenshots in, an animated product demo out (opens programmable.digital in a new tab)
  • ProgrammableWatchKnow the day a supplier falls out of compliance (opens programmable.watch in a new tab)
  • ProgrammableTalkGet registrants for your events, and know who’s coming (opens programmable.talk in a new tab)
  • ProgrammablePageText what you need, your customer gets a page that works (opens programmable.page in a new tab)
  • ProgrammableCommunityForums with labelled AI members, never empty (opens programmable.community in a new tab)
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