Boom growth playbook

Pitch a 30-minute talk to NARPM chapters in states with the most target operators: how fast screening decisions cut vacancy days, with RENU (2.1 to 0.8 days) and Keyrenter Boise (3.9 to 0.9 days) as the case stories and a customer on stage where possible. The AE attends each one and books follow-ups in the room.

A chapter meeting gives a room of decision-makers who trust peers more than vendors, and a customer telling the story is the strongest proof Boom has. It feeds the AE's in-person, phone-first motion with warm meetings instead of cold calls.

Subject: Talk for your chapter: from 4 days to under 1 day on applications

Hi {first name},

I'm with Boom, the screening and leasing platform used by 500+ operators. I'd like to offer your chapter a 30-minute talk on cutting application decision time, with {customer}, who went from {before} days to {after}, sharing how they did it.

No pitch from the stage: just the numbers, what they changed, and Q&A. Would {month} or {month} work for your program?

{name}
Boom

• Chapters reject vendor talks

  Lead with the customer co-presenter and keep the talk educational.

• HiringGrowth Marketing Manager: "Partnerships are the biggest" channel (PMS integration partners, vendors and marketplaces, industry associations, consultants, individual referrers); runs the referral program; "roughly 60% partnerships and referrals, 40% broader growth work"; co-marketing and associations "like NARPM, from memberships to sponsorships and speaking slots"; email nurture and small paid pilots; owns lead-source tracking in Attio and reports "pipeline and cost by channel".Source
• HiringCommercial Lead (AE): outbound, "defaults to phone first, willing to jump on a plane"; sells BoomScreen and BoomReport across multifamily, single-family and manufactured housing; maps value to "fraud, bad debt, tenant quality, ancillary revenue"; travels "heavily to industry events (NMHC, MHI, NARPM, IMN, regional apartment associations)"; describes Boom as "a Series A proptech company".Source
• Your websiteHomepage: "The Leasing Operating System"; "AI agents work every lead, from first call to approved resident"; products BoomCRM, BoomScreen, BoomReport and an AI Leasing Agent that answers calls 24/7; 3M+ BoomScreen applicant verifications; median time to decide under 1 day; 500+ operators; RENU Property Management cut time to decision from 2.1 to 0.8 days and Keyrenter Boise from 3.9 to 0.9 days; "Renters' credit scores rise an average of 28 points in their first two weeks on Boom"; integrations with Yardi, Entrata, Buildium, Rent Manager, Rentvine, ResMan, Propertyware, Quext, ManageAmerica and AppFolio; no pricing on the site.Source

Agree one dated figure for operators, units and verifications; give each logo its real name; and add a method note and plain caveat to the credit-score claim, reviewed by counsel.

Buyers and press compare numbers, and credit-improvement claims are an area regulators watch. Clean numbers protect every campaign that follows.

• Credit-reporting claims and data accuracy are regulated

  Have counsel review every credit claim, state methods and dates, and keep furnisher accuracy and dispute processes documented.

• Your websiteHomepage: "The Leasing Operating System"; "AI agents work every lead, from first call to approved resident"; products BoomCRM, BoomScreen, BoomReport and an AI Leasing Agent that answers calls 24/7; 3M+ BoomScreen applicant verifications; median time to decide under 1 day; 500+ operators; RENU Property Management cut time to decision from 2.1 to 0.8 days and Keyrenter Boise from 3.9 to 0.9 days; "Renters' credit scores rise an average of 28 points in their first two weeks on Boom"; integrations with Yardi, Entrata, Buildium, Rent Manager, Rentvine, ResMan, Propertyware, Quext, ManageAmerica and AppFolio; no pricing on the site.Source
• Search results$15M Series A (August 2026) led by S3 Ventures with Mischief VC; over 400 operators and about 500,000 units; works with more than 25% of the top 40 single-family rental third-party operators and 30% of the top 100 manufactured housing operators; about 8x growth before the round and about 3x since the start of the year; launched BoomCRM, an agentic leasing and touring CRM. CEO Rob Whiting: "We started from compliance and underwriting."Source
• programmable.infoSite scan: 18 case studies, 55 blog posts, integration pages for the main PMS platforms, product pages for single-family, multifamily and manufactured housing, no pricing page and no competitor comparison pages; the renter app is rated 4.56 from 1,278 ratings; DMARC policy is "none"; the homepage logos share the alt text "imagine homes management".Source
• Search resultsUnder the Fair Credit Reporting Act's Regulation V, companies that furnish information to credit bureaus must have written policies for accuracy and integrity and must investigate certain disputes sent directly by consumers.Source

Build a list of California operators with 16+ units, and run a sequence about the annual offer: what the law requires each year, how operators prove they made the offer, and how BoomReport handles it with a compliance certificate, ending in a 15-minute compliance check.

A legal requirement with a recurring date is a reason to reply that a feature pitch is not. Boom started "from compliance and underwriting", so it has the materials ready.

• Sounds like a legal threat

  Lead with help: what the law asks and how to show it was done.

• Credit-reporting claims and data accuracy are regulated

  Have counsel review every credit claim, state methods and dates, and keep furnisher accuracy and dispute processes documented.

• Your websiteCalifornia pages: AB 2747 (effective April 1, 2025) requires managers with 16+ units to offer on-time rent reporting "at the time of leasing and once annually thereafter", and SB 1157 does the same for affordable housing with 15+ units; Boom offers itself as an FCRA-compliant furnisher to Experian, Equifax and TransUnion with lease addendums and compliance certificates.Source
• HiringSenior BDR: owns the top of the funnel into property managers, operators and ownership groups; builds target lists across SFR, manufactured housing and multifamily "by firmographic, technographic, & psychographic signals"; writes sequences for BoomCRM, BoomScreen and BoomReport; pre-books meetings at conferences; keeps Attio clean; mentors future BDRs.Source
• Search results$15M Series A (August 2026) led by S3 Ventures with Mischief VC; over 400 operators and about 500,000 units; works with more than 25% of the top 40 single-family rental third-party operators and 30% of the top 100 manufactured housing operators; about 8x growth before the round and about 3x since the start of the year; launched BoomCRM, an agentic leasing and touring CRM. CEO Rob Whiting: "We started from compliance and underwriting."Source

Add a "Request Boom from your property manager" flow in the app and on the renter page: the renter enters the manager's name and email, Boom sends a short note on their behalf with the renter's permission, and the BDR follows up with the operator.

A request from a current resident is a strong reason for a manager to look, and it costs nothing per lead. It connects the consumer side to the B2B pipeline the GTM team is building.

• Managers feel pressured

  One note only, with the renter's consent, no repeated contact.

• programmable.infoSite scan: 18 case studies, 55 blog posts, integration pages for the main PMS platforms, product pages for single-family, multifamily and manufactured housing, no pricing page and no competitor comparison pages; the renter app is rated 4.56 from 1,278 ratings; DMARC policy is "none"; the homepage logos share the alt text "imagine homes management".Source
• Your websiteRenter affiliate program: "$10 for your first two successful referrals", then $15 per renter, paid monthly; partner pages exist for Apartment List, Rocket Money, Earnest, Steady, Rentable, Sublet.com, Latchel, Dovly, Peach, Bridge, Common and Progressive.Source
• HiringSenior BDR: owns the top of the funnel into property managers, operators and ownership groups; builds target lists across SFR, manufactured housing and multifamily "by firmographic, technographic, & psychographic signals"; writes sequences for BoomCRM, BoomScreen and BoomReport; pre-books meetings at conferences; keeps Attio clean; mentors future BDRs.Source

Set a fixed list of sources and sub-sources (each PMS partner, association, event, referrer, renter request, outbound), require it on every new lead, and send the first monthly channel report.

Every other idea here depends on knowing what works. It is a day of setup that decides where next quarter's time and money go.

• Reps skip the field

  Required field, and the report goes to leadership.

• HiringGrowth Marketing Manager: "Partnerships are the biggest" channel (PMS integration partners, vendors and marketplaces, industry associations, consultants, individual referrers); runs the referral program; "roughly 60% partnerships and referrals, 40% broader growth work"; co-marketing and associations "like NARPM, from memberships to sponsorships and speaking slots"; email nurture and small paid pilots; owns lead-source tracking in Attio and reports "pipeline and cost by channel".Source
• HiringSenior BDR: owns the top of the funnel into property managers, operators and ownership groups; builds target lists across SFR, manufactured housing and multifamily "by firmographic, technographic, & psychographic signals"; writes sequences for BoomCRM, BoomScreen and BoomReport; pre-books meetings at conferences; keeps Attio clean; mentors future BDRs.Source

For each event, pull the exhibitor and attendee lists, match them to target accounts, send a three-step sequence two weeks before with a specific reason to meet (their PMS, their vertical), and book times at the booth or a nearby coffee.

Conference budgets are the largest marketing cost for a field-sales team; pre-booked meetings turn travel into pipeline.

• Lists unavailable

  Use exhibitor lists, association directories and LinkedIn event pages.

• HiringCommercial Lead (AE): outbound, "defaults to phone first, willing to jump on a plane"; sells BoomScreen and BoomReport across multifamily, single-family and manufactured housing; maps value to "fraud, bad debt, tenant quality, ancillary revenue"; travels "heavily to industry events (NMHC, MHI, NARPM, IMN, regional apartment associations)"; describes Boom as "a Series A proptech company".Source
• HiringSenior BDR: owns the top of the funnel into property managers, operators and ownership groups; builds target lists across SFR, manufactured housing and multifamily "by firmographic, technographic, & psychographic signals"; writes sequences for BoomCRM, BoomScreen and BoomReport; pre-books meetings at conferences; keeps Attio clean; mentors future BDRs.Source
• HiringGrowth Marketing Manager: "Partnerships are the biggest" channel (PMS integration partners, vendors and marketplaces, industry associations, consultants, individual referrers); runs the referral program; "roughly 60% partnerships and referrals, 40% broader growth work"; co-marketing and associations "like NARPM, from memberships to sponsorships and speaking slots"; email nurture and small paid pilots; owns lead-source tracking in Attio and reports "pipeline and cost by channel".Source

For each integration: a page showing how to switch Boom on inside that PMS with a customer story on it, a one-pager for the partner's team, a quarterly joint webinar for the partner's customers, and a referral fee for partner reps where allowed.

Partners sell for you only when it is easy and rewarded. Integration pages also capture "[PMS] tenant screening" and "[PMS] rent reporting" searches.

• Partners have competing products

  Start with partners without their own screening or reporting, and lead with shared customers.

• #5 Lead-source tracking in Attio from first touch to closed deal, by partner, chapter and event

• HiringGrowth Marketing Manager: "Partnerships are the biggest" channel (PMS integration partners, vendors and marketplaces, industry associations, consultants, individual referrers); runs the referral program; "roughly 60% partnerships and referrals, 40% broader growth work"; co-marketing and associations "like NARPM, from memberships to sponsorships and speaking slots"; email nurture and small paid pilots; owns lead-source tracking in Attio and reports "pipeline and cost by channel".Source
• Your websiteHomepage: "The Leasing Operating System"; "AI agents work every lead, from first call to approved resident"; products BoomCRM, BoomScreen, BoomReport and an AI Leasing Agent that answers calls 24/7; 3M+ BoomScreen applicant verifications; median time to decide under 1 day; 500+ operators; RENU Property Management cut time to decision from 2.1 to 0.8 days and Keyrenter Boise from 3.9 to 0.9 days; "Renters' credit scores rise an average of 28 points in their first two weeks on Boom"; integrations with Yardi, Entrata, Buildium, Rent Manager, Rentvine, ResMan, Propertyware, Quext, ManageAmerica and AppFolio; no pricing on the site.Source
• programmable.infoSite scan: 18 case studies, 55 blog posts, integration pages for the main PMS platforms, product pages for single-family, multifamily and manufactured housing, no pricing page and no competitor comparison pages; the renter app is rated 4.56 from 1,278 ratings; DMARC policy is "none"; the homepage logos share the alt text "imagine homes management".Source

Write the manufactured-housing play: a vertical page with MH-specific proof, a target list of the remaining top-500 operators, an MHI and state-association calendar, and a reference program with current MH customers.

Concentration in a vertical makes references easy and word of mouth fast. The GTM Lead's first play becomes the template for the next vertical.

• MH operators use different PMS platforms

  Map PMS use on the list before outreach.

• Search results$15M Series A (August 2026) led by S3 Ventures with Mischief VC; over 400 operators and about 500,000 units; works with more than 25% of the top 40 single-family rental third-party operators and 30% of the top 100 manufactured housing operators; about 8x growth before the round and about 3x since the start of the year; launched BoomCRM, an agentic leasing and touring CRM. CEO Rob Whiting: "We started from compliance and underwriting."Source
• HiringGTM Lead: works with the CEO and the Director of GTM to "evaluate, enter, and scale new verticals and geographic markets", running each play first and then building it so the team can follow.Source
• HiringCommercial Lead (AE): outbound, "defaults to phone first, willing to jump on a plane"; sells BoomScreen and BoomReport across multifamily, single-family and manufactured housing; maps value to "fraud, bad debt, tenant quality, ancillary revenue"; travels "heavily to industry events (NMHC, MHI, NARPM, IMN, regional apartment associations)"; describes Boom as "a Series A proptech company".Source

Send each operator a quarterly report: time to decision, fraud caught, approvals, and for BoomReport customers on-time payment trends, with one recommendation tied to the next product (missed leasing calls for BoomCRM, payment trends for BoomReport).

A report with the customer's own numbers keeps renewals safe and makes the expansion conversation about their data, not a pitch.

• Reports show weak results for some customers

  Use those to fix adoption before the renewal.

• HiringCustomer Success Manager: onboards BoomScreen and BoomReport across PMS integrations, monitors adoption to prevent churn, and delivers "performance reports to clients that demonstrate ROI".Source
• Your websiteHomepage: "The Leasing Operating System"; "AI agents work every lead, from first call to approved resident"; products BoomCRM, BoomScreen, BoomReport and an AI Leasing Agent that answers calls 24/7; 3M+ BoomScreen applicant verifications; median time to decide under 1 day; 500+ operators; RENU Property Management cut time to decision from 2.1 to 0.8 days and Keyrenter Boise from 3.9 to 0.9 days; "Renters' credit scores rise an average of 28 points in their first two weeks on Boom"; integrations with Yardi, Entrata, Buildium, Rent Manager, Rentvine, ResMan, Propertyware, Quext, ManageAmerica and AppFolio; no pricing on the site.Source
• Search results$15M Series A (August 2026) led by S3 Ventures with Mischief VC; over 400 operators and about 500,000 units; works with more than 25% of the top 40 single-family rental third-party operators and 30% of the top 100 manufactured housing operators; about 8x growth before the round and about 3x since the start of the year; launched BoomCRM, an agentic leasing and touring CRM. CEO Rob Whiting: "We started from compliance and underwriting."Source

Offer prospects a two-week audit: forward a listing number through Boom's agent (or secret-shop it), and report calls received, calls missed, response times and tours lost, with a BoomCRM trial on one property.

A number about their own lost leads makes the case for BoomCRM faster than a demo, and fits the AE's consultative, phone-first style.

• Call recording rules vary by state

  Follow consent rules for each state and disclose recording.

• Your websiteHomepage: "The Leasing Operating System"; "AI agents work every lead, from first call to approved resident"; products BoomCRM, BoomScreen, BoomReport and an AI Leasing Agent that answers calls 24/7; 3M+ BoomScreen applicant verifications; median time to decide under 1 day; 500+ operators; RENU Property Management cut time to decision from 2.1 to 0.8 days and Keyrenter Boise from 3.9 to 0.9 days; "Renters' credit scores rise an average of 28 points in their first two weeks on Boom"; integrations with Yardi, Entrata, Buildium, Rent Manager, Rentvine, ResMan, Propertyware, Quext, ManageAmerica and AppFolio; no pricing on the site.Source
• Search results$15M Series A (August 2026) led by S3 Ventures with Mischief VC; over 400 operators and about 500,000 units; works with more than 25% of the top 40 single-family rental third-party operators and 30% of the top 100 manufactured housing operators; about 8x growth before the round and about 3x since the start of the year; launched BoomCRM, an agentic leasing and touring CRM. CEO Rob Whiting: "We started from compliance and underwriting."Source
• HiringCommercial Lead (AE): outbound, "defaults to phone first, willing to jump on a plane"; sells BoomScreen and BoomReport across multifamily, single-family and manufactured housing; maps value to "fraud, bad debt, tenant quality, ancillary revenue"; travels "heavily to industry events (NMHC, MHI, NARPM, IMN, regional apartment associations)"; describes Boom as "a Series A proptech company".Source

Publish fair comparison pages for the most-searched alternatives, with a table (fraud checks, decision time, PMS integrations, rent reporting to all three bureaus), a customer who switched, and a demo link.

Comparison searches come from buyers already in the market, and the BDR and AE get a shareable page for the same question in calls.

• Inaccurate competitor claims

  Cite public sources and date every page.

• programmable.infoSite scan: 18 case studies, 55 blog posts, integration pages for the main PMS platforms, product pages for single-family, multifamily and manufactured housing, no pricing page and no competitor comparison pages; the renter app is rated 4.56 from 1,278 ratings; DMARC policy is "none"; the homepage logos share the alt text "imagine homes management".Source
• Your websiteHomepage: "The Leasing Operating System"; "AI agents work every lead, from first call to approved resident"; products BoomCRM, BoomScreen, BoomReport and an AI Leasing Agent that answers calls 24/7; 3M+ BoomScreen applicant verifications; median time to decide under 1 day; 500+ operators; RENU Property Management cut time to decision from 2.1 to 0.8 days and Keyrenter Boise from 3.9 to 0.9 days; "Renters' credit scores rise an average of 28 points in their first two weeks on Boom"; integrations with Yardi, Entrata, Buildium, Rent Manager, Rentvine, ResMan, Propertyware, Quext, ManageAmerica and AppFolio; no pricing on the site.Source

Publish an annual report with aggregate findings: share of applications with fraud signals, common fraud types, differences by property type and region, and time-to-decision benchmarks, with a public method.

Original data earns coverage and gives sales a reason to call every operator in the report's regions. It positions Boom on fraud, where buyers feel the most pain.

• Credit-reporting claims and data accuracy are regulated

  Have counsel review every credit claim, state methods and dates, and keep furnisher accuracy and dispute processes documented.

• Fair housing concerns about screening data

  Report fraud patterns, never demographic characteristics, and review with counsel.

• Your websiteHomepage: "The Leasing Operating System"; "AI agents work every lead, from first call to approved resident"; products BoomCRM, BoomScreen, BoomReport and an AI Leasing Agent that answers calls 24/7; 3M+ BoomScreen applicant verifications; median time to decide under 1 day; 500+ operators; RENU Property Management cut time to decision from 2.1 to 0.8 days and Keyrenter Boise from 3.9 to 0.9 days; "Renters' credit scores rise an average of 28 points in their first two weeks on Boom"; integrations with Yardi, Entrata, Buildium, Rent Manager, Rentvine, ResMan, Propertyware, Quext, ManageAmerica and AppFolio; no pricing on the site.Source
• HiringCommercial Lead (AE): outbound, "defaults to phone first, willing to jump on a plane"; sells BoomScreen and BoomReport across multifamily, single-family and manufactured housing; maps value to "fraud, bad debt, tenant quality, ancillary revenue"; travels "heavily to industry events (NMHC, MHI, NARPM, IMN, regional apartment associations)"; describes Boom as "a Series A proptech company".Source
• Search results2023 seed: $4.5M, with the company then approaching a $1M revenue run rate.Source

Publish how each product is paid for (applicant-paid screening, operator or resident-paid reporting, BoomCRM per property), with price ranges and an example for a 200-door operator.

Operators want to know their cost before a call, and showing that much of it can be applicant- or resident-paid removes the biggest objection early.

• Competitors see prices

  Publish ranges and the payment model, not contract terms.

• programmable.infoSite scan: 18 case studies, 55 blog posts, integration pages for the main PMS platforms, product pages for single-family, multifamily and manufactured housing, no pricing page and no competitor comparison pages; the renter app is rated 4.56 from 1,278 ratings; DMARC policy is "none"; the homepage logos share the alt text "imagine homes management".Source
• Your websiteCalifornia pages: AB 2747 (effective April 1, 2025) requires managers with 16+ units to offer on-time rent reporting "at the time of leasing and once annually thereafter", and SB 1157 does the same for affordable housing with 15+ units; Boom offers itself as an FCRA-compliant furnisher to Experian, Equifax and TransUnion with lease addendums and compliance certificates.Source

Each week, send standard inquiries to listings from 50 target operators, record response time and whether a tour was offered, and open outreach with the result and what BoomCRM's agent would have done.

A message about their own response time is specific and hard to ignore, and the measurement doubles as data for the leasing benchmark.

• Operators dislike being tested

  Do not waste their leasing staff's time with tours, and share the result as useful data.

• HiringSenior BDR: owns the top of the funnel into property managers, operators and ownership groups; builds target lists across SFR, manufactured housing and multifamily "by firmographic, technographic, & psychographic signals"; writes sequences for BoomCRM, BoomScreen and BoomReport; pre-books meetings at conferences; keeps Attio clean; mentors future BDRs.Source
• Your websiteHomepage: "The Leasing Operating System"; "AI agents work every lead, from first call to approved resident"; products BoomCRM, BoomScreen, BoomReport and an AI Leasing Agent that answers calls 24/7; 3M+ BoomScreen applicant verifications; median time to decide under 1 day; 500+ operators; RENU Property Management cut time to decision from 2.1 to 0.8 days and Keyrenter Boise from 3.9 to 0.9 days; "Renters' credit scores rise an average of 28 points in their first two weeks on Boom"; integrations with Yardi, Entrata, Buildium, Rent Manager, Rentvine, ResMan, Propertyware, Quext, ManageAmerica and AppFolio; no pricing on the site.Source
• Search results$15M Series A (August 2026) led by S3 Ventures with Mischief VC; over 400 operators and about 500,000 units; works with more than 25% of the top 40 single-family rental third-party operators and 30% of the top 100 manufactured housing operators; about 8x growth before the round and about 3x since the start of the year; launched BoomCRM, an agentic leasing and touring CRM. CEO Rob Whiting: "We started from compliance and underwriting."Source

Publish Boom's standard: how payments are verified before reporting, the dispute process and response times, and monthly accuracy figures, with a renter help path inside the app.

Operators adopt reporting faster when they trust it will not create resident complaints, and renters who see a clear process stay and refer others.

• Credit-reporting claims and data accuracy are regulated

  Have counsel review every credit claim, state methods and dates, and keep furnisher accuracy and dispute processes documented.

• Search resultsUnder the Fair Credit Reporting Act's Regulation V, companies that furnish information to credit bureaus must have written policies for accuracy and integrity and must investigate certain disputes sent directly by consumers.Source
• HiringCareers page: 12 open roles, all in Austin: GTM 7 (Growth Marketing Manager, GTM Lead, Commercial Lead AE, Senior BDR, Customer Success Manager, Director of Support, Customer Support Associate), Engineering 3, a Controller and a talent network.Source
• Your websiteCalifornia pages: AB 2747 (effective April 1, 2025) requires managers with 16+ units to offer on-time rent reporting "at the time of leasing and once annually thereafter", and SB 1157 does the same for affordable housing with 15+ units; Boom offers itself as an FCRA-compliant furnisher to Experian, Equifax and TransUnion with lease addendums and compliance certificates.Source

Negotiate a native, default-on BoomReport option with two PMS platforms (revenue share, joint compliance materials for California and other states), with Boom handling reporting and disputes.

Distribution through the system operators already use is the fastest way to scale reporting, and Boom's compliance and dispute handling is what a PMS would not want to build.

• PMS builds its own

  Lead with compliance and dispute handling the PMS would not want to own.

• Credit-reporting claims and data accuracy are regulated

  Have counsel review every credit claim, state methods and dates, and keep furnisher accuracy and dispute processes documented.

• #7 A co-sell kit for each PMS integration: "Turn on Boom in Rentvine" pages, partner one-pagers and joint webinars

• Your websiteHomepage: "The Leasing Operating System"; "AI agents work every lead, from first call to approved resident"; products BoomCRM, BoomScreen, BoomReport and an AI Leasing Agent that answers calls 24/7; 3M+ BoomScreen applicant verifications; median time to decide under 1 day; 500+ operators; RENU Property Management cut time to decision from 2.1 to 0.8 days and Keyrenter Boise from 3.9 to 0.9 days; "Renters' credit scores rise an average of 28 points in their first two weeks on Boom"; integrations with Yardi, Entrata, Buildium, Rent Manager, Rentvine, ResMan, Propertyware, Quext, ManageAmerica and AppFolio; no pricing on the site.Source
• Your websiteCalifornia pages: AB 2747 (effective April 1, 2025) requires managers with 16+ units to offer on-time rent reporting "at the time of leasing and once annually thereafter", and SB 1157 does the same for affordable housing with 15+ units; Boom offers itself as an FCRA-compliant furnisher to Experian, Equifax and TransUnion with lease addendums and compliance certificates.Source
• HiringGrowth Marketing Manager: "Partnerships are the biggest" channel (PMS integration partners, vendors and marketplaces, industry associations, consultants, individual referrers); runs the referral program; "roughly 60% partnerships and referrals, 40% broader growth work"; co-marketing and associations "like NARPM, from memberships to sponsorships and speaking slots"; email nurture and small paid pilots; owns lead-source tracking in Attio and reports "pipeline and cost by channel".Source

Build an affordable-housing package (reporting with resident education, compliance documents, resident-paid or free options) and sell it to affordable operators, starting in California.

The mission ("level the playing field for the 110+ million renters") fits, the compliance need is clear, and one affordable operator often manages many properties.

• Credit-reporting claims and data accuracy are regulated

  Have counsel review every credit claim, state methods and dates, and keep furnisher accuracy and dispute processes documented.

• Your websiteCalifornia pages: AB 2747 (effective April 1, 2025) requires managers with 16+ units to offer on-time rent reporting "at the time of leasing and once annually thereafter", and SB 1157 does the same for affordable housing with 15+ units; Boom offers itself as an FCRA-compliant furnisher to Experian, Equifax and TransUnion with lease addendums and compliance certificates.Source
• HiringGTM Lead: works with the CEO and the Director of GTM to "evaluate, enter, and scale new verticals and geographic markets", running each play first and then building it so the team can follow.Source
• Search resultsUnder the Fair Credit Reporting Act's Regulation V, companies that furnish information to credit bureaus must have written policies for accuracy and integrity and must investigate certain disputes sent directly by consumers.Source

Package an enterprise tier for the top SFR and build-to-rent operators: portfolio dashboards, custom screening criteria by strategy, a named CSM, and security documentation, sold by the AE with executive sponsorship from the CEO.

The top operators hold a large share of units, and Boom already has a foothold. Custom underwriting by strategy is something a RENU testimonial already calls unique.

• Long enterprise cycles

  Start with regional pilots inside the operator.

• Search results$15M Series A (August 2026) led by S3 Ventures with Mischief VC; over 400 operators and about 500,000 units; works with more than 25% of the top 40 single-family rental third-party operators and 30% of the top 100 manufactured housing operators; about 8x growth before the round and about 3x since the start of the year; launched BoomCRM, an agentic leasing and touring CRM. CEO Rob Whiting: "We started from compliance and underwriting."Source
• Your websiteHomepage: "The Leasing Operating System"; "AI agents work every lead, from first call to approved resident"; products BoomCRM, BoomScreen, BoomReport and an AI Leasing Agent that answers calls 24/7; 3M+ BoomScreen applicant verifications; median time to decide under 1 day; 500+ operators; RENU Property Management cut time to decision from 2.1 to 0.8 days and Keyrenter Boise from 3.9 to 0.9 days; "Renters' credit scores rise an average of 28 points in their first two weeks on Boom"; integrations with Yardi, Entrata, Buildium, Rent Manager, Rentvine, ResMan, Propertyware, Quext, ManageAmerica and AppFolio; no pricing on the site.Source
• HiringCommercial Lead (AE): outbound, "defaults to phone first, willing to jump on a plane"; sells BoomScreen and BoomReport across multifamily, single-family and manufactured housing; maps value to "fraud, bad debt, tenant quality, ancillary revenue"; travels "heavily to industry events (NMHC, MHI, NARPM, IMN, regional apartment associations)"; describes Boom as "a Series A proptech company".Source

Offer opt-in operators a quarterly benchmark of their time to decision, approval rates and on-time payment rates against anonymized peers in their market and property type.

Benchmarks keep customers engaged, give sales a reason to call, and make Boom harder to replace. They must stay aggregate and compliant.

• Credit-reporting claims and data accuracy are regulated

  Have counsel review every credit claim, state methods and dates, and keep furnisher accuracy and dispute processes documented.

• Operators fear sharing data

  Opt-in, aggregate only, never named.

• #9 A quarterly ROI report per operator that sets up the next product

• Search results$15M Series A (August 2026) led by S3 Ventures with Mischief VC; over 400 operators and about 500,000 units; works with more than 25% of the top 40 single-family rental third-party operators and 30% of the top 100 manufactured housing operators; about 8x growth before the round and about 3x since the start of the year; launched BoomCRM, an agentic leasing and touring CRM. CEO Rob Whiting: "We started from compliance and underwriting."Source
• Your websiteHomepage: "The Leasing Operating System"; "AI agents work every lead, from first call to approved resident"; products BoomCRM, BoomScreen, BoomReport and an AI Leasing Agent that answers calls 24/7; 3M+ BoomScreen applicant verifications; median time to decide under 1 day; 500+ operators; RENU Property Management cut time to decision from 2.1 to 0.8 days and Keyrenter Boise from 3.9 to 0.9 days; "Renters' credit scores rise an average of 28 points in their first two weeks on Boom"; integrations with Yardi, Entrata, Buildium, Rent Manager, Rentvine, ResMan, Propertyware, Quext, ManageAmerica and AppFolio; no pricing on the site.Source
• Search resultsUnder the Fair Credit Reporting Act's Regulation V, companies that furnish information to credit bureaus must have written policies for accuracy and integrity and must investigate certain disputes sent directly by consumers.Source

Work with one listing partner to show a "Rent reporting included" badge on listings from BoomReport operators, and measure inquiries against similar listings without it.

If the badge lifts inquiries, it becomes a leasing benefit operators pay for, and the renter side starts selling the operator side.

• Partner says no

  Test the badge in operator listing copy first.

• Your websiteRenter affiliate program: "$10 for your first two successful referrals", then $15 per renter, paid monthly; partner pages exist for Apartment List, Rocket Money, Earnest, Steady, Rentable, Sublet.com, Latchel, Dovly, Peach, Bridge, Common and Progressive.Source
• Your websiteHomepage: "The Leasing Operating System"; "AI agents work every lead, from first call to approved resident"; products BoomCRM, BoomScreen, BoomReport and an AI Leasing Agent that answers calls 24/7; 3M+ BoomScreen applicant verifications; median time to decide under 1 day; 500+ operators; RENU Property Management cut time to decision from 2.1 to 0.8 days and Keyrenter Boise from 3.9 to 0.9 days; "Renters' credit scores rise an average of 28 points in their first two weeks on Boom"; integrations with Yardi, Entrata, Buildium, Rent Manager, Rentvine, ResMan, Propertyware, Quext, ManageAmerica and AppFolio; no pricing on the site.Source

Publish a twice-yearly list of opt-in operators with median decision times under one day, with a badge for their sites and a short story for each, launched at NARPM and NMHC events.

It turns customer results into public proof, gives customers something to share, and makes the metric Boom wins on the one operators talk about.

• Few opt-ins

  Ask at QBRs and offer the badge as a perk.

• Your websiteHomepage: "The Leasing Operating System"; "AI agents work every lead, from first call to approved resident"; products BoomCRM, BoomScreen, BoomReport and an AI Leasing Agent that answers calls 24/7; 3M+ BoomScreen applicant verifications; median time to decide under 1 day; 500+ operators; RENU Property Management cut time to decision from 2.1 to 0.8 days and Keyrenter Boise from 3.9 to 0.9 days; "Renters' credit scores rise an average of 28 points in their first two weeks on Boom"; integrations with Yardi, Entrata, Buildium, Rent Manager, Rentvine, ResMan, Propertyware, Quext, ManageAmerica and AppFolio; no pricing on the site.Source
• HiringGrowth Marketing Manager: "Partnerships are the biggest" channel (PMS integration partners, vendors and marketplaces, industry associations, consultants, individual referrers); runs the referral program; "roughly 60% partnerships and referrals, 40% broader growth work"; co-marketing and associations "like NARPM, from memberships to sponsorships and speaking slots"; email nurture and small paid pilots; owns lead-source tracking in Attio and reports "pipeline and cost by channel".Source

Package a leasing stack offer with two or three partners (screening and CRM from Boom, deposit alternatives, maintenance coordination), with joint pricing for new operators and shared lead routing.

Bundles spread acquisition cost across partners and give the Growth Marketing Manager's partner network a concrete joint offer.

• Partner conflict over leads

  Agree routing rules in writing first.

• HiringGrowth Marketing Manager: "Partnerships are the biggest" channel (PMS integration partners, vendors and marketplaces, industry associations, consultants, individual referrers); runs the referral program; "roughly 60% partnerships and referrals, 40% broader growth work"; co-marketing and associations "like NARPM, from memberships to sponsorships and speaking slots"; email nurture and small paid pilots; owns lead-source tracking in Attio and reports "pipeline and cost by channel".Source
• Your websiteRenter affiliate program: "$10 for your first two successful referrals", then $15 per renter, paid monthly; partner pages exist for Apartment List, Rocket Money, Earnest, Steady, Rentable, Sublet.com, Latchel, Dovly, Peach, Bridge, Common and Progressive.Source
• Your websiteHomepage: "The Leasing Operating System"; "AI agents work every lead, from first call to approved resident"; products BoomCRM, BoomScreen, BoomReport and an AI Leasing Agent that answers calls 24/7; 3M+ BoomScreen applicant verifications; median time to decide under 1 day; 500+ operators; RENU Property Management cut time to decision from 2.1 to 0.8 days and Keyrenter Boise from 3.9 to 0.9 days; "Renters' credit scores rise an average of 28 points in their first two weeks on Boom"; integrations with Yardi, Entrata, Buildium, Rent Manager, Rentvine, ResMan, Propertyware, Quext, ManageAmerica and AppFolio; no pricing on the site.Source