B-Stock growth playbook

Fill the field from data each page already has: category, conditions, lot sizes and the marketplaces that sell it, e.g. "Bid on Android phone lots from carriers and trade-in companies: new to salvage, single pallets to truckloads." Generate it for all 984 pages, review the top 50 by traffic by hand, add the same text to the social preview, and refresh the sitemap's last-modified dates so search engines recrawl.

Descriptions written for buyers lift click-through from search, make shared links readable and give AI assistants a clear summary of each category.

Bid on {category} lots from {seller_types}: {conditions}, from single pallets to truckloads. Buy direct from top retailers on B-Stock.

Example: Bid on Android phone lots from carriers and trade-in companies: new to salvage, from single pallets to truckloads. Buy direct on B-Stock.

• Generic generated text

  Hand-edit the high-traffic pages and include real seller types.

• Site checkThe 984 category landing pages under /auctions/ (for example "Android Phone Liquidation Auctions") all have the meta description and social preview text "{{custom_description}}", an unfilled template field: 30 of 30 sampled pages, rechecked on October 21, 2026. Their sitemap entries were last modified between 2024 and June 2025.Source
• HiringMarketing Operations Manager (posted September 15, 2026, reporting to the VP of Strategy): owns "Braze platform administration, SEO/AEO/GEO infrastructure, CMS governance, content performance reporting"; must "Ensure all published content meets SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) standards before going live, including structured data", "Monitor Core Web Vitals, crawl errors, broken links", keep a freshness standard, and "Flag redundancies and recommend consolidation across the marketing tech stack"; Payload CMS experience preferred.Source
• Your websiteFor Sellers page: "billions of dollars in resale transaction history", "15 years worth of data" on B2B resale pricing, a buyer base "close to half a million strong", "16k items sold per hour"; the category pages add "nine of the top 10 U.S. retailers" and "50+ marketplaces". Forms are split across separate contact pages for enterprise, business, EU entrepreneurs, supply sellers, partners and buyers.Source

Remove the "category-name" pages and test pages, set thank-you and confirmation pages to noindex, update or retire the Net Terms page, fix the broken sitemap entry, and add a monthly crawl to the health summary.

Search engines spend crawl time on real inventory pages, and buyers do not land on blank or stale pages.

• Removing a page in use

  Check analytics before deleting.

• Sitemap checkSeller marketplace sitemaps (89 marketplaces, 1,506 URLs) include 13 pages named "category-name", such as /cvs/category-name/, that show the heading "CATEGORY NAME" and "0 Auction(s)" and are set to index; in a sample of 120 other category pages, 9 showed "There are no auctions matching the selection." The sitemap index also lists /rbhealtheuropesitemap.xml, which returns 404 (the working file is /rbhealtheurope/sitemap.xml).Source
• Sitemap checkThe page sitemap (199 URLs) includes test and thank-you pages such as /sellers/test/, /test-wm-img/, /demo-request-thank-you/ and /net-terms-approved/ (which still refers to a "launch day, September 30" without a year), plus around 100 gated "access-your-resource" download pages and "new-seller-preview" pages for sellers such as Tesla and Foot Locker.Source
• HiringMarketing Operations Manager (posted September 15, 2026, reporting to the VP of Strategy): owns "Braze platform administration, SEO/AEO/GEO infrastructure, CMS governance, content performance reporting"; must "Ensure all published content meets SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) standards before going live, including structured data", "Monitor Core Web Vitals, crawl errors, broken links", keep a freshness standard, and "Flag redundancies and recommend consolidation across the marketing tech stack"; Payload CMS experience preferred.Source

On every page with no live lots, show a "Notify me when lots arrive" button that creates a saved search, plus live lots from similar categories or marketplaces. Track saved searches created from empty pages.

It turns a dead end into an alert subscription and a lifecycle trigger.

• Too many alerts

  Limit to one digest a day.

• Sitemap checkSeller marketplace sitemaps (89 marketplaces, 1,506 URLs) include 13 pages named "category-name", such as /cvs/category-name/, that show the heading "CATEGORY NAME" and "0 Auction(s)" and are set to index; in a sample of 120 other category pages, 9 showed "There are no auctions matching the selection." The sitemap index also lists /rbhealtheuropesitemap.xml, which returns 404 (the working file is /rbhealtheurope/sitemap.xml).Source
• HiringProduct Marketing Manager, Buyer: owns "feature adoption and platform engagement for B-Stock's buyer-facing features (e.g., saved search, delivery preferences, customer preferences)", builds behavioral buyer personas and briefs Lifecycle Marketing; "Exposure to SEO/AEO content strategy as it relates to product discovery".Source
• HiringSenior Manager, Lifecycle & Buyer Growth Marketing (posted July 2, 2026): "owns the full buyer lifecycle - from acquiring and activating new buyers to growing them into Premier Buyers ($250K+/year)"; will "design and build B-Stock's buyer lifecycle architecture from the ground up" in Braze across email, in-app, push and SMS; dashboards for "registration-to-bid conversion, activation rates, Key Buyer conversion, GMV contribution, and channel ROI".Source

Publish a final /pricing page with the three plans, what each includes, a short FAQ (fees, payouts, buyer reach) and one small-seller case study; keep the Entrepreneur plan self-serve and route Business and Enterprise to sales.

A clear, final pricing page builds trust with small sellers and filters larger ones to sales.

• Price changes

  Keep one source for plan data.

• Your website/pricing redirects to /pricing-test/, titled "Pricing Test - B-Stock Solutions": Entrepreneur "$99/mo" for revenue under $50M ("Select Plan"), Business "$1500/mo" for $50M-$1B and Enterprise on quote.Source
• HiringSeller-side hires: a Customer Success Manager (posted September 22, 2026) to own GMV for "longtail and SMB sellers served through an efficient, one-to-many model" and define how coverage "scales as B-Stock moves down-market", advising on "auction, Buy-It-Now, Make-an-Offer"; a Launch Manager (posted October 16, 2026) to run new seller launches "from initial pilot through incubation and growth" and own "3PL, donation, and RMS partners".Source
• Your websiteFor Sellers page: "billions of dollars in resale transaction history", "15 years worth of data" on B2B resale pricing, a buyer base "close to half a million strong", "16k items sold per hour"; the category pages add "nine of the top 10 U.S. retailers" and "50+ marketplaces". Forms are split across separate contact pages for enterprise, business, EU entrepreneurs, supply sellers, partners and buyers.Source

Build a 14-day journey: day 0 pick categories and region, day 1 three live lots that match, day 3 how bidding and shipping work, day 7 a saved search prompt, day 10 a buyer story, day 14 a check-in from support. Exit on first bid.

Fast, relevant first steps raise activation, which drives everything after.

• Mismatched lots

  Ask for categories at registration.

• HiringSenior Manager, Lifecycle & Buyer Growth Marketing (posted July 2, 2026): "owns the full buyer lifecycle - from acquiring and activating new buyers to growing them into Premier Buyers ($250K+/year)"; will "design and build B-Stock's buyer lifecycle architecture from the ground up" in Braze across email, in-app, push and SMS; dashboards for "registration-to-bid conversion, activation rates, Key Buyer conversion, GMV contribution, and channel ROI".Source
• Your websiteBlog: 1,353 posts, recent ones "A Beginners Guide to Reselling on TikTok Shop" (October 8, 2026), "How to Start or Grow a Successful Bin Store" and "Liquidation Sites Comparison", which compares B-Stock with Liquidation.com, Direct Liquidation (a ReturnPro brand), 888 Lots and TechLiquidators (a Best Buy brand); 210 FAQ pages for buyers and sellers; a Buyer Resource Center and an International Buyers guide.Source
• HiringProduct Marketing Manager, Buyer: owns "feature adoption and platform engagement for B-Stock's buyer-facing features (e.g., saved search, delivery preferences, customer preferences)", builds behavioral buyer personas and briefs Lifecycle Marketing; "Exposure to SEO/AEO content strategy as it relates to product discovery".Source

Send a weekly "New on B-Stock" email and push with each new seller, its categories and first auction date; let buyers follow a seller with one tap.

News of fresh supply reactivates buyers and gives new sellers bids on day one.

• Seller confidentiality

  Announce only what sellers approve.

• Sitemap checkThe page sitemap (199 URLs) includes test and thank-you pages such as /sellers/test/, /test-wm-img/, /demo-request-thank-you/ and /net-terms-approved/ (which still refers to a "launch day, September 30" without a year), plus around 100 gated "access-your-resource" download pages and "new-seller-preview" pages for sellers such as Tesla and Foot Locker.Source
• HiringSeller-side hires: a Customer Success Manager (posted September 22, 2026) to own GMV for "longtail and SMB sellers served through an efficient, one-to-many model" and define how coverage "scales as B-Stock moves down-market", advising on "auction, Buy-It-Now, Make-an-Offer"; a Launch Manager (posted October 16, 2026) to run new seller launches "from initial pilot through incubation and growth" and own "3PL, donation, and RMS partners".Source
• HiringSenior Manager, Lifecycle & Buyer Growth Marketing (posted July 2, 2026): "owns the full buyer lifecycle - from acquiring and activating new buyers to growing them into Premier Buyers ($250K+/year)"; will "design and build B-Stock's buyer lifecycle architecture from the ground up" in Braze across email, in-app, push and SMS; dashboards for "registration-to-bid conversion, activation rates, Key Buyer conversion, GMV contribution, and channel ROI".Source

Define three public tiers with spend thresholds and benefits (earlier access, account manager, terms), show progress in the account and in Braze messages, and hand buyers to account managers at the Key Buyer stage.

Clear goals and rewards increase spend and loyalty in two-sided marketplaces.

• Benefits cost margin

  Start with access and service, not discounts.

• HiringSenior Manager, Lifecycle & Buyer Growth Marketing (posted July 2, 2026): "owns the full buyer lifecycle - from acquiring and activating new buyers to growing them into Premier Buyers ($250K+/year)"; will "design and build B-Stock's buyer lifecycle architecture from the ground up" in Braze across email, in-app, push and SMS; dashboards for "registration-to-bid conversion, activation rates, Key Buyer conversion, GMV contribution, and channel ROI".Source
• Your websiteFor Sellers page: "billions of dollars in resale transaction history", "15 years worth of data" on B2B resale pricing, a buyer base "close to half a million strong", "16k items sold per hour"; the category pages add "nine of the top 10 U.S. retailers" and "50+ marketplaces". Forms are split across separate contact pages for enterprise, business, EU entrepreneurs, supply sellers, partners and buyers.Source

Set a target per feature, promote each in onboarding, empty pages and the weekly alert, add in-app prompts after a buyer's third search, and report adoption against bid frequency.

Features that save buyers time keep them on the platform.

• Alert fatigue

  Digest by default.

• HiringProduct Marketing Manager, Buyer: owns "feature adoption and platform engagement for B-Stock's buyer-facing features (e.g., saved search, delivery preferences, customer preferences)", builds behavioral buyer personas and briefs Lifecycle Marketing; "Exposure to SEO/AEO content strategy as it relates to product discovery".Source
• HiringSenior Manager, Lifecycle & Buyer Growth Marketing (posted July 2, 2026): "owns the full buyer lifecycle - from acquiring and activating new buyers to growing them into Premier Buyers ($250K+/year)"; will "design and build B-Stock's buyer lifecycle architecture from the ground up" in Braze across email, in-app, push and SMS; dashboards for "registration-to-bid conversion, activation rates, Key Buyer conversion, GMV contribution, and channel ROI".Source

Create one fair page per rival (sourcing, formats, fees, shipping, who it suits), with the B-Stock difference ("buy directly from the retailer") and links to matching categories.

Comparison searches are high intent, and separate pages rank for each name.

• Rival claims change

  Date each page.

• Your websiteBlog: 1,353 posts, recent ones "A Beginners Guide to Reselling on TikTok Shop" (October 8, 2026), "How to Start or Grow a Successful Bin Store" and "Liquidation Sites Comparison", which compares B-Stock with Liquidation.com, Direct Liquidation (a ReturnPro brand), 888 Lots and TechLiquidators (a Best Buy brand); 210 FAQ pages for buyers and sellers; a Buyer Resource Center and an International Buyers guide.Source
• Competitor researchRivals' own homepages: Direct Liquidation, "Wholesale Auctions of Liquidation Inventory"; 888 Lots, "single items or manifested pallets from our Linden, NJ warehouse. $100 minimum"; Quicklotz, "Reverse Logistics & Liquidation Services".See the research Source

Rewrite each FAQ answer-first in two sentences, add FAQ structured data, group them by buyer stage, link them from category pages, and track citations in AI answers monthly.

Clear, structured answers are the ones assistants cite, and they bring qualified buyers.

• Outdated answers

  Review with support quarterly.

• Your websiteBlog: 1,353 posts, recent ones "A Beginners Guide to Reselling on TikTok Shop" (October 8, 2026), "How to Start or Grow a Successful Bin Store" and "Liquidation Sites Comparison", which compares B-Stock with Liquidation.com, Direct Liquidation (a ReturnPro brand), 888 Lots and TechLiquidators (a Best Buy brand); 210 FAQ pages for buyers and sellers; a Buyer Resource Center and an International Buyers guide.Source
• HiringMarketing Operations Manager (posted September 15, 2026, reporting to the VP of Strategy): owns "Braze platform administration, SEO/AEO/GEO infrastructure, CMS governance, content performance reporting"; must "Ensure all published content meets SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) standards before going live, including structured data", "Monitor Core Web Vitals, crawl errors, broken links", keep a freshness standard, and "Flag redundancies and recommend consolidation across the marketing tech stack"; Payload CMS experience preferred.Source

Define personas by resale channel, build a starter page for each (recommended categories, lot sizes, margins, a buyer story), target ads and communities by channel, and tag buyers in Braze.

Speaking to how a reseller sells makes the platform feel built for them and improves activation.

• Personas overlap

  Allow multiple tags.

• Your websiteBlog: 1,353 posts, recent ones "A Beginners Guide to Reselling on TikTok Shop" (October 8, 2026), "How to Start or Grow a Successful Bin Store" and "Liquidation Sites Comparison", which compares B-Stock with Liquidation.com, Direct Liquidation (a ReturnPro brand), 888 Lots and TechLiquidators (a Best Buy brand); 210 FAQ pages for buyers and sellers; a Buyer Resource Center and an International Buyers guide.Source
• HiringProduct Marketing Manager, Buyer: owns "feature adoption and platform engagement for B-Stock's buyer-facing features (e.g., saved search, delivery preferences, customer preferences)", builds behavioral buyer personas and briefs Lifecycle Marketing; "Exposure to SEO/AEO content strategy as it relates to product discovery".Source
• HiringSenior Manager, Lifecycle & Buyer Growth Marketing (posted July 2, 2026): "owns the full buyer lifecycle - from acquiring and activating new buyers to growing them into Premier Buyers ($250K+/year)"; will "design and build B-Stock's buyer lifecycle architecture from the ground up" in Braze across email, in-app, push and SMS; dashboards for "registration-to-bid conversion, activation rates, Key Buyer conversion, GMV contribution, and channel ROI".Source

Build a guided setup (first listing, format choice between auction, Buy-It-Now and Make-an-Offer, pricing advice from B-Stock's data), automated tips after each sale, and monthly office hours.

Small sellers succeed without one-to-one help when the product guides them.

• Poor listings

  Review first listings automatically.

• HiringSeller-side hires: a Customer Success Manager (posted September 22, 2026) to own GMV for "longtail and SMB sellers served through an efficient, one-to-many model" and define how coverage "scales as B-Stock moves down-market", advising on "auction, Buy-It-Now, Make-an-Offer"; a Launch Manager (posted October 16, 2026) to run new seller launches "from initial pilot through incubation and growth" and own "3PL, donation, and RMS partners".Source
• Your website/pricing redirects to /pricing-test/, titled "Pricing Test - B-Stock Solutions": Entrepreneur "$99/mo" for revenue under $50M ("Select Plan"), Business "$1500/mo" for $50M-$1B and Enterprise on quote.Source
• Your websiteFor Sellers page: "billions of dollars in resale transaction history", "15 years worth of data" on B2B resale pricing, a buyer base "close to half a million strong", "16k items sold per hour"; the category pages add "nine of the top 10 U.S. retailers" and "50+ marketplaces". Forms are split across separate contact pages for enterprise, business, EU entrepreneurs, supply sellers, partners and buyers.Source

For each launch, build a matched buyer segment from category and region history, send a preview two weeks before, invite top buyers to the first auctions, and report bids per lot to the seller after week one.

Strong first results win more inventory from the seller.

• Buyer fatigue

  Limit previews to matched buyers.

• HiringSeller-side hires: a Customer Success Manager (posted September 22, 2026) to own GMV for "longtail and SMB sellers served through an efficient, one-to-many model" and define how coverage "scales as B-Stock moves down-market", advising on "auction, Buy-It-Now, Make-an-Offer"; a Launch Manager (posted October 16, 2026) to run new seller launches "from initial pilot through incubation and growth" and own "3PL, donation, and RMS partners".Source
• HiringSenior Manager, Lifecycle & Buyer Growth Marketing (posted July 2, 2026): "owns the full buyer lifecycle - from acquiring and activating new buyers to growing them into Premier Buyers ($250K+/year)"; will "design and build B-Stock's buyer lifecycle architecture from the ground up" in Braze across email, in-app, push and SMS; dashboards for "registration-to-bid conversion, activation rates, Key Buyer conversion, GMV contribution, and channel ROI".Source
• Sitemap checkThe page sitemap (199 URLs) includes test and thank-you pages such as /sellers/test/, /test-wm-img/, /demo-request-thank-you/ and /net-terms-approved/ (which still refers to a "launch day, September 30" without a year), plus around 100 gated "access-your-resource" download pages and "new-seller-preview" pages for sellers such as Tesla and Foot Locker.Source

Offer a revenue share for referred sellers, an integration that lists returned stock on B-Stock from the partner's system, co-branded case studies and a partner page.

Partners already hold the inventory; an integration makes B-Stock their default outlet.

• Partners favor own outlets

  Show recovery data.

• HiringSenior Partnerships Manager: partnerships "with technology platforms, SaaS providers, 3PLs, returns infrastructure providers, and data partners" through "revenue-share programs, referral arrangements, co-marketing, and product integrations"; goal "By end of Year 1, sign & activate partnerships routing $2M in GMV or 500K units of net-new supply". A Senior Manager, Revenue Operations (posted September 15, 2026) will add AI automation for "lead enrichment, routing, forecasting, and reporting".Source
• HiringSeller-side hires: a Customer Success Manager (posted September 22, 2026) to own GMV for "longtail and SMB sellers served through an efficient, one-to-many model" and define how coverage "scales as B-Stock moves down-market", advising on "auction, Buy-It-Now, Make-an-Offer"; a Launch Manager (posted October 16, 2026) to run new seller launches "from initial pilot through incubation and growth" and own "3PL, donation, and RMS partners".Source

Replace them with one form that asks role and company size, enrich leads automatically, route by segment and region, and send small sellers straight to self-serve.

Fewer forms mean cleaner data and faster replies.

• Broken links in old content

  Redirect every old form.

• Your websiteFor Sellers page: "billions of dollars in resale transaction history", "15 years worth of data" on B2B resale pricing, a buyer base "close to half a million strong", "16k items sold per hour"; the category pages add "nine of the top 10 U.S. retailers" and "50+ marketplaces". Forms are split across separate contact pages for enterprise, business, EU entrepreneurs, supply sellers, partners and buyers.Source
• HiringSenior Partnerships Manager: partnerships "with technology platforms, SaaS providers, 3PLs, returns infrastructure providers, and data partners" through "revenue-share programs, referral arrangements, co-marketing, and product integrations"; goal "By end of Year 1, sign & activate partnerships routing $2M in GMV or 500K units of net-new supply". A Senior Manager, Revenue Operations (posted September 15, 2026) will add AI automation for "lead enrichment, routing, forecasting, and reporting".Source
• HiringSeller-side hires: a Customer Success Manager (posted September 22, 2026) to own GMV for "longtail and SMB sellers served through an efficient, one-to-many model" and define how coverage "scales as B-Stock moves down-market", advising on "auction, Buy-It-Now, Make-an-Offer"; a Launch Manager (posted October 16, 2026) to run new seller launches "from initial pilot through incubation and growth" and own "3PL, donation, and RMS partners".Source

Find the slowest templates (category, marketplace, blog), reserve space for images and banners, compress hero images, delay non-essential scripts, and report field data monthly.

Faster pages help rankings and bidding on mobile.

• Regression

  Monitor monthly.

• Chrome UX ReportReal Chrome visitors to bstock.com (whole site, 75th percentile): largest contentful paint 2.64s (Google's "good" limit is 2.5s), layout shift 0.11 (limit 0.1), interaction 161 ms; LCP has become about 10% slower.Source
• HiringMarketing Operations Manager (posted September 15, 2026, reporting to the VP of Strategy): owns "Braze platform administration, SEO/AEO/GEO infrastructure, CMS governance, content performance reporting"; must "Ensure all published content meets SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) standards before going live, including structured data", "Monitor Core Web Vitals, crawl errors, broken links", keep a freshness standard, and "Flag redundancies and recommend consolidation across the marketing tech stack"; Payload CMS experience preferred.Source

Publish a monthly index of recovery rates and lot prices by category and condition, with commentary, a press release and an embeddable chart.

Being the price reference brings press, backlinks and seller leads.

• Seller confidentiality

  Aggregate large groups only.

• Your websiteFor Sellers page: "billions of dollars in resale transaction history", "15 years worth of data" on B2B resale pricing, a buyer base "close to half a million strong", "16k items sold per hour"; the category pages add "nine of the top 10 U.S. retailers" and "50+ marketplaces". Forms are split across separate contact pages for enterprise, business, EU entrepreneurs, supply sellers, partners and buyers.Source
• Your websiteReports and tools: "The State of B2B Recommerce" (including a mid-year 2026 edition), "Tariff Impact on B2B Resale Market", category "Insider" reports (apparel, furniture, consumer electronics), a "What's my excess inventory worth" webinar and a recovery analysis request.Source

Build an estimator: category, condition, quantity and region in, expected recovery range and best format out, with a sign-up for the Entrepreneur plan.

An instant estimate converts curious sellers and gathers leads with data.

• Estimates disappoint

  Show ranges and drivers.

• Your websiteReports and tools: "The State of B2B Recommerce" (including a mid-year 2026 edition), "Tariff Impact on B2B Resale Market", category "Insider" reports (apparel, furniture, consumer electronics), a "What's my excess inventory worth" webinar and a recovery analysis request.Source
• Your website/pricing redirects to /pricing-test/, titled "Pricing Test - B-Stock Solutions": Entrepreneur "$99/mo" for revenue under $50M ("Select Plan"), Business "$1500/mo" for $50M-$1B and Enterprise on quote.Source
• HiringSeller-side hires: a Customer Success Manager (posted September 22, 2026) to own GMV for "longtail and SMB sellers served through an efficient, one-to-many model" and define how coverage "scales as B-Stock moves down-market", advising on "auction, Buy-It-Now, Make-an-Offer"; a Launch Manager (posted October 16, 2026) to run new seller launches "from initial pilot through incubation and growth" and own "3PL, donation, and RMS partners".Source

Localize buyer acquisition (language, currency, shipping tips), recruit buyers through regional reseller communities and trade shows, and add region-specific onboarding in Braze.

Regional demand lifts recovery and supports seller growth abroad.

• Export complexity

  Start with domestic EU lots.

• Your websiteBlog: 1,353 posts, recent ones "A Beginners Guide to Reselling on TikTok Shop" (October 8, 2026), "How to Start or Grow a Successful Bin Store" and "Liquidation Sites Comparison", which compares B-Stock with Liquidation.com, Direct Liquidation (a ReturnPro brand), 888 Lots and TechLiquidators (a Best Buy brand); 210 FAQ pages for buyers and sellers; a Buyer Resource Center and an International Buyers guide.Source
• HiringSenior Manager, Lifecycle & Buyer Growth Marketing (posted July 2, 2026): "owns the full buyer lifecycle - from acquiring and activating new buyers to growing them into Premier Buyers ($250K+/year)"; will "design and build B-Stock's buyer lifecycle architecture from the ground up" in Braze across email, in-app, push and SMS; dashboards for "registration-to-bid conversion, activation rates, Key Buyer conversion, GMV contribution, and channel ROI".Source
• Sitemap checkSeller marketplace sitemaps (89 marketplaces, 1,506 URLs) include 13 pages named "category-name", such as /cvs/category-name/, that show the heading "CATEGORY NAME" and "0 Auction(s)" and are set to index; in a sample of 120 other category pages, 9 showed "There are no auctions matching the selection." The sitemap index also lists /rbhealtheuropesitemap.xml, which returns 404 (the working file is /rbhealtheurope/sitemap.xml).Source

Film short stories of buyers (what they bought, how they resold, margins), publish on social and starter pages, and use them in onboarding.

Peer proof drives sign-ups and first bids.

• Buyers guard sources

  Focus on resale, not suppliers.

• HiringCompany description in every post: "the world's largest B2B re-commerce platform, connecting sellers and buyers of returned, trade-in, and overstock inventory", "tens of thousands of entrepreneurs", "hundreds of thousands transactions completed annually", led by eBay veterans and backed by Spectrum Equity, True Ventures and Susquehanna Growth Equity.Source
• Your websiteBlog: 1,353 posts, recent ones "A Beginners Guide to Reselling on TikTok Shop" (October 8, 2026), "How to Start or Grow a Successful Bin Store" and "Liquidation Sites Comparison", which compares B-Stock with Liquidation.com, Direct Liquidation (a ReturnPro brand), 888 Lots and TechLiquidators (a Best Buy brand); 210 FAQ pages for buyers and sellers; a Buyer Resource Center and an International Buyers guide.Source

Offer a donation option for lots that fail to sell after a set number of auctions, with paperwork from partners and a sustainability report for the seller.

It closes the loop for sellers and strengthens B-Stock's circular economy story.

• Lower recovery

  Only after auctions fail.

• HiringSeller-side hires: a Customer Success Manager (posted September 22, 2026) to own GMV for "longtail and SMB sellers served through an efficient, one-to-many model" and define how coverage "scales as B-Stock moves down-market", advising on "auction, Buy-It-Now, Make-an-Offer"; a Launch Manager (posted October 16, 2026) to run new seller launches "from initial pilot through incubation and growth" and own "3PL, donation, and RMS partners".Source
• HiringCompany description in every post: "the world's largest B2B re-commerce platform, connecting sellers and buyers of returned, trade-in, and overstock inventory", "tens of thousands of entrepreneurs", "hundreds of thousands transactions completed annually", led by eBay veterans and backed by Spectrum Equity, True Ventures and Susquehanna Growth Equity.Source