The firm is hiring settlement counsel in 24 offices, drug-and-device counsel in five and Data Privacy and AI associates in eight, so these are the practices it plans to grow. But the Product Liability and Mass Torts page's only dated proof is "In 2018 alone, our team served as national counsel for nine MDLs", and the Data Security and Privacy page lists no matters at all, just one anonymous Best Lawyers comment. A general counsel comparing firms sees capability claims with nothing from the last seven years behind them. The new Marketing BI Analyst is being hired to catalogue exactly this "Experience Data".
First action
Ask the Product Liability chair for ten describable matters since 2023.
How to measure it
Contact and RFP inquiries from the two pages
- Now
- –
- Target
- +30%
- By
- 2 quarters
Steps
Agree the format
One line per matter: role, client type, scale, outcome; anonymised by default.
Marketing Business Intelligence Analyst 2 days
Collect matters
Ten from Product Liability and Mass Torts, ten from Data Security and Privacy.
Marketing Business Intelligence Analyst 2 weeks
Clear them
Conflicts and client-consent check for each line.
General Counsel 1 week
Write the block
"Recent experience" plus two client stories and the Chambers ranking.
Communications Manager 1 week
Replace the 2018 line
Current MDL count and claims resolved.
Product Liability and Mass Torts practice chair 1 day
Publish
Near the top of both pages, mirrored on the drug and device sub-page.
Digital Marketing Manager 2 days
Extend
Healthcare and insurance recovery next.
Marketing Business Intelligence Analyst monthly
Measure
Inquiries, time on page and pitch reuse.
Marketing Business Intelligence Analyst monthly
Why it works
Start the analyst's experience database with these two practices. For each, pick 8 to 12 matters from the last three years that can be described (anonymised where needed: "national coordinating counsel for a medical device maker in a 4,000-claim MDL", "breach response for a regional health system across 30 states"). Add a "Recent experience" block near the top of each practice page with those lines, two client stories where clients agree, and the current Chambers ranking. Replace the 2018 sentence. Then repeat for the next practices on the hiring list (healthcare, insurance recovery).
Buyers of legal services shortlist on relevant recent experience; laterals and recruits read the same pages. Fresh matter lists also give search engines and AI assistants specific, quotable text for queries like "MDL defense counsel medical device".
Ready to use
ChecklistPractice page experience block
[ ] 8-12 matters from the last 3 years, one line each [ ] Role, client type, scale, outcome [ ] Conflicts and consent cleared [ ] Current Chambers / Best Lawyers ranking with year [ ] Two client stories linked [ ] Dated "updated" line [ ] Same block in the PDF version [ ] Quarterly review owner named
Risks and how to handle them
Client confidentiality
Anonymise by default and clear every line through conflicts.
Lists go stale again
Make the analyst's database the source and review quarterly.
Evidence
- Your websiteProduct Liability and Mass Torts practice page (sitemap lastmod October 16, 2026): "more than 100 experienced product liability and mass torts litigators", "a national ranking in Chambers USA", "10,000-plus claim multidistrict litigation (MDLs)"; its only dated proof point is "In 2018 alone, our team served as national counsel for nine MDLs and coordinated proceedings". The page lists areas of focus, leadership and insights, but no recent matters or client stories.Source
- Your websiteData Security and Privacy page, filed under Intellectual Property: five service lines (privacy compliance, regulatory investigations, breach response, transactional data protection, outside privacy counsel) and one anonymous "Client comment in Best Lawyers"; no representative matters, numbers or client stories. Artificial intelligence sits on a separate Industries page (/en/work/industries/artificial-intelligence) and an "AI Advantage" page under About Us.Source
- HiringCounsel - Settlement Team: 24 open postings, one per office (Atlanta to Washington, D.C.), to lead "complex product liability, toxic tort, and mass tort settlements from initial negotiations through final claim resolution", "large-scale settlements involving thousands of claimants", and "data analysis across claims, such as monitoring values and identifying trends within a tort". Plus Counsel - Drug, Device and Consumer Products in five offices (posted October 8-9, 2026) and product liability associates and paralegals in Indianapolis, Philadelphia, New York and Los Angeles.Source
- HiringData Privacy and AI Associate: eight postings posted October 5-12, 2026 (Indianapolis, Chicago, Dallas, Atlanta, Nashville, Washington, D.C., Morristown, Raleigh), in the Intellectual Property department, covering "privacy counseling", "incident response plans, incident reports and breach notifications" and "artificial intelligence (AI) matters". The post describes the firm as "an AmLaw 100 firm with 26 offices".Source
- HiringMarketing Business Intelligence Analyst (Indianapolis, posted October 7, 2026): will "collect, track, analyze, and deploy business intelligence to advance marketing and business development strategies", including "Experience Data: Matter descriptions, jurisdictional expertise, industry/sector familiarity", "Relationship Data: 'Who-Knows-Whom', referral sources ... clients, prospects, alumni", "Rankings & Credentials" and "White Space Analysis: Underdeveloped or emerging practice areas", and will "Create visual dashboards, profiles, and reports" and "Establish and maintain news and litigation alerts".Source
- Your websiteClient stories ("In Focus"): 11 distinct stories in the sitemap, four of them listed twice as "_var2" copies that canonicalize to themselves; the index page features eight, including a Westlaw Q&A with the managing partner and an amicus brief. By comparison the sitemap lists about 1,348 people pages and 6,126 insights pages.Source