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  • The brief
  • Start here
  • Idea portfolio
  • Effort vs impact
  • This week · 6
  • This quarter · 9
  • Big bets · 3
  • Wildcards · 3
Generated Oct 21, 2026
  1. Programmable
  2. Playbooks
  3. The HOTH
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growth playbook · Oct 21, 2026

thehoth.com (opens in a new tab)

The HOTH growth playbook

Diagnosis

The HOTH is an established St. Petersburg SEO company (founded 2010, 4.9 from 4,000+ reviews) that has moved its pitch from backlinks to "Google, AI, and everywhere customers search", with a broad product range, a deep library of guides, 77 case studies and many free tools.

Its own site undercuts the technical pitch: the sitemap submits test and template pages, two error pages and 11 empty job pages, the homepage has no H1, share image or Organization data, the title still sells backlinks, and customer counts differ from page to page.

This playbook cleans that up first, then grows retention through a HOTH X scorecard for the new Client Success Manager, converts audits and free tools into sales, arms agencies with a margin calculator, and builds proof with an AI citation index and The HOTH's own AI visibility case study.

Growth Score

7/10

Biggest Opportunity

Prove AI visibility on The HOTH's own brand and data, then sell it through audits, tools and agency partners.

Biggest Risk

Agencies can switch easily between white-label vendors such as FATJOE, Loganix and Vazoola, and visible hygiene problems on the vendor's own site weaken trust in a technical SEO sale.

01

Start here

The three moves to make first. Each one is written up in full below.

  1. 1

    Take the test and template pages out of the sitemap: "Main Page Test", "Calendly Test", "Service Example" and a dozen more

    Set noindex on the test and template pages today and resubmit the sitemap.

    High impact First result in 2 weeks
  2. 2

    Replace the 11 empty "John Doe" job pages with the real Client Success Manager opening

    Redirect the 11 job pages to /careers/.

    Medium impact First result in 2 weeks
  3. 3

    Give the homepage an H1, a share image and a title that matches the AI message

    Wrap the hero line in an H1 tag.

    Medium impact First result in 1 month

02

Your idea portfolio

21 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

  • 6 ideas are marked Unexpected: plays you are unlikely to have tried.

Every idea placed by the effort it takes against the impact it could have. Quick wins sit top left; select a number to open that idea. The filters below narrow the list by status, timing, category and what Programmable can build.

Effort vs impactEach number is an idea. Select one to open it.
Impact →
Quick wins · 1Big bets · 8Fill-ins · 9Reconsider · 3
Effort →

Showing 21 of 21 ideas

This week 6

Quick wins with a clear first action.

  • 01

    The HOTH's own page sitemap asks Google to index pages titled "Main Page Test", "Test Page Development", "Calendly Test", "Service Example", "Resources Landing Example", a case-study template, "Catch All", "Shortcode", "Seo Blog", a duplicate "Case Studies" page and "Sorry, No Time Slots Available!". None has a noindex tag, each names itself as the canonical version, and two more listed URLs return a WordPress error. An A/B variant of the AI audit page and a San Diego page with "locations" twice in the path are listed too. For a company that sells SEO and technical audits, this is the first thing a sharp prospect or competitor will spot.

    High impactLow effort First result in 2 weeks SEO Lead

    First action

    Set noindex on the test and template pages today and resubmit the sitemap.

    How to measure it

    Test or template URLs in the sitemap

    Now
    –
    Target
    0
    By
    2 weeks

    Steps

    1. 1

      List pages

      Every test, template, variant and error URL in the sitemaps.

      SEO Lead 2 hours

    2. 2

      Decide each

      Delete, noindex or redirect.

      SEO Lead 2 hours

    3. 3

      Apply

      Noindex or remove in WordPress.

      Web Developer 1 day

    4. 4

      Redirect duplicates

      Case studies, San Diego, audit variant.

      Web Developer 2 hours

    5. 5

      Fix errors

      The two pages that return a WordPress error.

      Web Developer 1 day

    6. 6

      Resubmit

      Sitemaps in Search Console.

      SEO Lead 1 hour

    7. 7

      Set a weekly crawl

      Flag new test or thin pages.

      SEO Lead weekly

    First result
    2 weeks
    Cost
    A day of developer time
    Owner
    SEO Lead

    Smallest test

    Noindex the five pages with "test" or "example" in the title and check Search Console in a week.

    Why it works

    Delete or set noindex on every test, template and placeholder page, and drop them from the sitemap. Redirect the duplicate case-studies page, the "-b" audit page (once the test ends) and the doubled San Diego URL to their main versions, and fix or remove the two error pages. Then add a rule to the publishing checklist: drafts and tests stay private or noindexed, and a weekly crawl flags new ones.

    A clean index puts crawl attention on the pages that sell, removes thin duplicates that compete with real pages, and backs up the technical-audit pitch with the company's own site.

    Ready to use

    ChecklistBefore-publish page checklist

    [ ] Is this a draft, test or template? Keep it private or noindex
[ ] Slug matches its section (no repeated folders)
[ ] One H1 and a social share image
[ ] Canonical points to the page that should rank
[ ] A/B variants noindexed and redirected after the test
[ ] Page returns 200 when logged out
[ ] Listed in the sitemap only if it should be found

    Risks and how to handle them

    • Removing a page a campaign still uses

      Check analytics and ad links before deleting.

    • Losing an A/B test

      Keep the variant live but noindexed until it ends.

    Evidence

    • Your websiteThe page sitemap (292 URLs, checked October 20, 2026) asks search engines to index work-in-progress pages titled "Main Page", "Main Page Test", "Test Page Development", "Calendly Test", "Service Example", "Resources Landing Example", "Case Study" (a case-study template), "Catch All", "Shortcode", "Seo Blog", a second "Case Studies" page and "Sorry, No Time Slots Available!". None carries a noindex tag and each names itself as the canonical page; two more listed pages return a WordPress error. An A/B variant of the free AI visibility audit page (ending "-b") and a San Diego page at /locations/locations-san-diego-seo-company/ are listed too.Source
    • Your websiteSitemaps: 626 blog posts, 77 case studies, 51 "Learn" guides, 25 city "SEO company" pages (all last updated in October 2025), 19 industry solution pages, a Google update history page and free tools including a backlinks checker, domain authority checker, SEO audit tool, keyword planner, readability test and logo maker. There are no pages comparing The HOTH with named competitors.Source
  • 02

    Eleven job pages from August 2025 (Product Manager, Growth; Head of Partnerships; Art Director; engineering roles) are still live and in the sitemap, with no description and the author "John Doe". The roles actually open on Breezy are a Client Success Manager for HOTH X and an open application.

    Medium impactLow effort First result in 2 weeks Recruiting Lead

    First action

    Redirect the 11 job pages to /careers/.

    How to measure it

    Qualified applicants

    Now
    –
    Target
    +50%
    By
    30 days

    Steps

    1. 1

      Confirm roles

      Which roles are open.

      Recruiting Lead 1 hour

    2. 2

      Redirect old pages

      To the careers page.

      Web Developer 1 hour

    3. 3

      Publish the CSM role

      Careers page section.

      Recruiting Lead 2 hours

    4. 4

      Add JobPosting data

      Salary, location, hybrid schedule.

      Web Developer 2 hours

    5. 5

      Test

      Google rich results test.

      Web Developer 1 hour

    6. 6

      Close on hire

      Remove when filled.

      Recruiting Lead ongoing

    First result
    2 weeks
    Cost
    $0
    Owner
    Recruiting Lead

    Smallest test

    Redirect one old job page and publish the CSM role.

    Why it works

    Remove or redirect the 11 old job pages to the careers page, and publish the Client Success Manager role on the careers page with JobPosting structured data (salary, location, hybrid schedule) so it appears in Google's job search.

    Candidates see current openings, Google job listings drive applicants to the role that is really open, and the site loses another batch of thin pages.

    Risks and how to handle them

    • Old pages have backlinks

      Redirect rather than delete.

    Evidence

    • Your websiteThe job-offer sitemap lists 11 job pages dated August 4, 2025 (Product Manager, Growth; Head of Partnerships; Affiliate Partner Manager; Art Director; several engineering roles and others). They are still live, have no job description, and show the author "John Doe". The Breezy careers board lists only a Client Success Manager role and an open application.Source
    • HiringClient Success Manager [Hybrid], St. Petersburg, FL (posted September 15, 2026): the main contact for clients "who have an active HOTH X campaign", a "turnkey managed SEO service for clients who don't have the time or technical know-how". The day is 40% "communicating with clients via phone and email", 25% "analyzing SEO data and reports to make strategic recommendations" and 10% coordinating with sales, fulfillment and production; pay starts at $40,000 plus "a monthly book commission"; the post says The HOTH has "well over 10,000+ high-value users".Source
  • 03

    The homepage has no H1 and no social share image, and its title still sells "High Authority Backlinks, Optimized Content, and SEO" while the hero says "Show Up in Google, AI, and Everywhere Customers Search". Shared links show no preview image.

    Medium impactLow effort First result in 1 month Head of Marketing

    First action

    Wrap the hero line in an H1 tag.

    How to measure it

    Homepage CTR

    Now
    –
    Target
    +10%
    By
    60 days

    Steps

    1. 1

      Write title

      SEO and AI visibility.

      Head of Marketing 1 hour

    2. 2

      Set H1

      Hero line.

      Web Developer 1 hour

    3. 3

      Design share image

      1200x630 with proof.

      Head of Marketing 1 day

    4. 4

      Add tags

      Open Graph and Twitter.

      Web Developer 1 hour

    5. 5

      Check top pages

      Same issues on the top 20.

      SEO Lead 1 day

    6. 6

      Measure

      Search Console CTR.

      SEO Lead monthly

    First result
    1 month
    Cost
    $0
    Owner
    Head of Marketing

    Smallest test

    Fix the H1 today.

    Why it works

    Make the hero line the H1, rewrite the title around SEO and AI visibility (keeping "backlinks" for the searches it ranks for), and add a branded share image with the 4.9 rating and 200,000+ businesses.

    Search results, link previews and the page now say the same thing, which lifts click-through and keeps AI summaries on the current positioning.

    Risks and how to handle them

    • Ranking change on the title

      Keep the main terms and watch for two weeks.

    Evidence

    • Your websiteHomepage: no H1 heading and no social share image; structured data covers only WebSite, WebPage and BreadcrumbList (no Organization). The page claims "4.9 out of 5 Average Rating from 4,000+ reviews", "200,000+ Businesses Served" and "1,000,000+ Backlinks Built", and serves Local Businesses, E-Commerce Stores, Agencies & Resellers, National Brands and Franchises. The title still reads "The HOTH: High Authority Backlinks, Optimized Content, and SEO", while the hero says "Show Up in Google, AI, and Everywhere Customers Search".Source
  • 04

    The homepage only marks up WebSite, WebPage and breadcrumbs. AI assistants and Google build their picture of a brand from consistent entity data, which The HOTH sells to clients as AI visibility.

    Medium impactLow effort First result in 1 month SEO Lead

    First action

    Write the Organization JSON-LD block.

    How to measure it

    Brand queries with a knowledge panel

    Now
    –
    Target
    Yes
    By
    60 days

    Steps

    1. 1

      Gather facts

      Address, logo, profiles.

      SEO Lead 1 hour

    2. 2

      Write markup

      Organization and Service.

      SEO Lead 2 hours

    3. 3

      Deploy

      Site-wide header.

      Web Developer 1 hour

    4. 4

      Validate

      Rich results test.

      SEO Lead 1 hour

    5. 5

      Check assistants

      How they describe The HOTH.

      SEO Lead 1 week

    6. 6

      Update

      When products change.

      SEO Lead quarterly

    First result
    1 month
    Cost
    $0
    Owner
    SEO Lead

    Smallest test

    Deploy Organization markup on the homepage.

    Why it works

    Add Organization data (name, logo, founding year 2010, St. Petersburg address, phone, sameAs links to Facebook, X, Instagram and the Google business profile) and Service data for the main products. Keep the review count as page text rather than self-served star markup.

    Clear entity data helps assistants describe the company accurately, and it is the same work The HOTH recommends to clients.

    Risks and how to handle them

    • Markup errors

      Validate before and after release.

    Evidence

    • Your websiteHomepage: no H1 heading and no social share image; structured data covers only WebSite, WebPage and BreadcrumbList (no Organization). The page claims "4.9 out of 5 Average Rating from 4,000+ reviews", "200,000+ Businesses Served" and "1,000,000+ Backlinks Built", and serves Local Businesses, E-Commerce Stores, Agencies & Resellers, National Brands and Franchises. The title still reads "The HOTH: High Authority Backlinks, Optimized Content, and SEO", while the hero says "Show Up in Google, AI, and Everywhere Customers Search".Source
    • Your websiteAI Visibility Services page: "AEO services that earn your brand citations in ChatGPT, Google AI Overviews, Perplexity, and Gemini", results such as "22.79% AI conversion rate" from a 12-month client campaign, a three-question product recommender, and third-party data on AI Overviews (SE Ranking, Ahrefs).Source
  • 05

    In Google's phone test the largest element on screen is the Cookiebot consent banner, and the main content takes 8.9s in that test. Real visitors pass Core Web Vitals, and the site is 35% faster than a year ago, but first-time mobile visitors still see a banner before the offer.

    Medium impactLow effort First result in 2 weeks Web Developer

    First action

    Change the Cookiebot layout to a slim banner.

    How to measure it

    Mobile PageSpeed score

    Now
    –
    Target
    85+
    By
    1 month

    Steps

    1. 1

      Pick a layout

      Slim bottom bar.

      Web Developer 1 hour

    2. 2

      Load async

      Consent script.

      Web Developer 1 day

    3. 3

      Defer extras

      Non-essential scripts.

      Web Developer 1 day

    4. 4

      Retest

      PageSpeed mobile.

      Web Developer 1 hour

    5. 5

      Check consent rates

      Before and after.

      Head of Marketing 2 weeks

    6. 6

      Monitor

      Chrome UX Report.

      Web Developer monthly

    First result
    2 weeks
    Cost
    $0
    Owner
    Web Developer

    Smallest test

    Switch the layout on mobile only.

    Why it works

    Switch to a compact bottom bar, load the consent script without blocking rendering, and keep the hero text visible behind it. Retest in PageSpeed.

    The first screen should show the offer, not the cookie notice, and a lighter banner also cuts render-blocking time.

    Risks and how to handle them

    • Lower consent rate

      Track it and adjust wording.

    Evidence

    • Google PageSpeedMobile performance 67/100 (desktop 85). In Google's phone lab test the main content takes 8.9s to appear, and the largest element on screen is the Cookiebot consent banner ("We use cookies to personalise content and ads..."). Real Chrome visitors pass Core Web Vitals (LCP 1.4s, INP 123 ms, CLS 0), and real-visitor LCP for the site is 35% faster than a year ago. Biggest fixes: render-blocking requests (about 1.6s) and unused JavaScript (about 0.9s).Source
  • 06

    The homepage says "200,000+ Businesses Served", the link building page says links were built "for over 100,000 clients", and the job post says "well over 10,000+ high-value users". The AI visibility page says "Seven ala carte products" at the top and "six" further down.

    Medium impactLow effort First result in 2 weeks Head of Marketing

    First action

    List every figure used on the top 20 pages.

    How to measure it

    Conflicting claims

    Now
    –
    Target
    0
    By
    1 month

    Steps

    1. 1

      Audit

      Search the site for each figure.

      Content Manager 1 day

    2. 2

      Define

      What each number means.

      CEO 1 day

    3. 3

      Update pages

      All mentions.

      Content Manager 1 day

    4. 4

      Fact sheet

      Shared document.

      Head of Marketing 1 day

    5. 5

      Brief teams

      Sales and recruiting.

      Head of Marketing 1 hour

    6. 6

      Review

      Quarterly.

      Head of Marketing quarterly

    First result
    2 weeks
    Cost
    $0
    Owner
    Head of Marketing

    Smallest test

    Fix the six-versus-seven count today.

    Why it works

    Agree one definition for each figure (businesses served, active clients, links built, products), update every page, and keep them in one shared fact sheet for sales, job posts and press.

    Consistent facts make claims believable to buyers and give AI assistants one answer to repeat.

    Risks and how to handle them

    • Smaller-looking numbers

      Label each clearly rather than inflating.

    Evidence

    • Your websiteHomepage: no H1 heading and no social share image; structured data covers only WebSite, WebPage and BreadcrumbList (no Organization). The page claims "4.9 out of 5 Average Rating from 4,000+ reviews", "200,000+ Businesses Served" and "1,000,000+ Backlinks Built", and serves Local Businesses, E-Commerce Stores, Agencies & Resellers, National Brands and Franchises. The title still reads "The HOTH: High Authority Backlinks, Optimized Content, and SEO", while the hero says "Show Up in Google, AI, and Everywhere Customers Search".Source
    • Your websitePricing: HOTH X managed SEO at $1,000, $2,500, $5,000 or $10,000 a month; Link Outreach from "$175 starting / link (DR 20+)" among "Eight ala carte products" for link building, a page that says links were built "for over 100,000 clients since 2010". The AI visibility page says "Seven ala carte products" in its intro and "six ala carte AI visibility products" further down, plus a managed option, AI Discover.Source
    • HiringClient Success Manager [Hybrid], St. Petersburg, FL (posted September 15, 2026): the main contact for clients "who have an active HOTH X campaign", a "turnkey managed SEO service for clients who don't have the time or technical know-how". The day is 40% "communicating with clients via phone and email", 25% "analyzing SEO data and reports to make strategic recommendations" and 10% coordinating with sales, fulfillment and production; pay starts at $40,000 plus "a monthly book commission"; the post says The HOTH has "well over 10,000+ high-value users".Source

This quarter 9

The core plays for the next three months.

  • 07

    The HOTH is hiring a Client Success Manager for HOTH X clients who "don't have the time or technical know-how", with 40% of the day on calls and 25% on reports. Managed SEO clients at $1,000 to $10,000 a month churn when they cannot see progress early.

    High impactMedium effort First result in 1 quarter Client Success Team Lead

    First action

    Draft the scorecard from the best-retained HOTH X accounts.

    How to measure it

    6-month retention

    Now
    –
    Target
    +15%
    By
    2 quarters

    Steps

    1. 1

      Pick measures

      From retained accounts.

      Client Success Team Lead 1 week

    2. 2

      Build template

      Monthly scorecard.

      Client Success Team Lead 1 week

    3. 3

      Automate data

      Rankings and links.

      Product Manager 1 month

    4. 4

      Train CSMs

      Including the new hire.

      Client Success Team Lead 1 week

    5. 5

      Set alerts

      Day 45 behind plan.

      Client Success Team Lead 1 week

    6. 6

      Review

      Retention by score.

      CEO quarterly

    First result
    1 quarter
    Cost
    Staff time
    Owner
    Client Success Team Lead

    Smallest test

    Send the scorecard to ten new HOTH X clients.

    Why it works

    Define a 90-day scorecard (work delivered, links live, pages refreshed, rankings, AI citations, leads) sent monthly and walked through on a call. Flag any client behind plan at day 45, and train the new hire on it from day one.

    Clients who see progress stay longer, and the book commission rewards the CSM for keeping them.

    Risks and how to handle them

    • Rankings move slowly

      Lead with work delivered and early signals.

    Evidence

    • HiringClient Success Manager [Hybrid], St. Petersburg, FL (posted September 15, 2026): the main contact for clients "who have an active HOTH X campaign", a "turnkey managed SEO service for clients who don't have the time or technical know-how". The day is 40% "communicating with clients via phone and email", 25% "analyzing SEO data and reports to make strategic recommendations" and 10% coordinating with sales, fulfillment and production; pay starts at $40,000 plus "a monthly book commission"; the post says The HOTH has "well over 10,000+ high-value users".Source
    • Your websitePricing: HOTH X managed SEO at $1,000, $2,500, $5,000 or $10,000 a month; Link Outreach from "$175 starting / link (DR 20+)" among "Eight ala carte products" for link building, a page that says links were built "for over 100,000 clients since 2010". The AI visibility page says "Seven ala carte products" in its intro and "six ala carte AI visibility products" further down, plus a managed option, AI Discover.Source
    • Your websiteAI Visibility Services page: "AEO services that earn your brand citations in ChatGPT, Google AI Overviews, Perplexity, and Gemini", results such as "22.79% AI conversion rate" from a 12-month client campaign, a three-question product recommender, and third-party data on AI Overviews (SE Ranking, Ahrefs).Source
  • 08

    The free AI visibility audit has an A and a B page live and indexed, and the AI visibility page already recommends products after three questions. The audit is The HOTH's best entry point for its newest product line.

    High impactMedium effort First result in 1 quarter Head of Marketing

    First action

    Compare the A and B audit pages' conversion.

    How to measure it

    Audit-to-sale

    Now
    –
    Target
    +25%
    By
    2 quarters

    Steps

    1. 1

      Close the test

      Pick the winner.

      Head of Marketing 1 week

    2. 2

      Redirect

      Loser to winner.

      Web Developer 1 hour

    3. 3

      Report template

      Citation gaps.

      SEO Lead 2 weeks

    4. 4

      Map products

      Gap to product.

      Product Manager 1 week

    5. 5

      Follow up

      Sales call within a day.

      Sales Manager ongoing

    6. 6

      Measure

      Audit to sale.

      Head of Marketing monthly

    First result
    1 quarter
    Cost
    Staff time
    Owner
    Head of Marketing

    Smallest test

    Send gap reports to the next 20 audit requests.

    Why it works

    End the A/B test, keep the winner and redirect the other. After each audit, send a short report naming the questions where competitors are cited and the client is not, with the matching product (Earned Media, Content Refresh, Digital PR) and a call link.

    Specific gaps turn a free audit into a sale, and they sell AI Discover on evidence rather than claims.

    Risks and how to handle them

    • Manual reports do not scale

      Automate the gap check.

    Evidence

    • Your websiteThe page sitemap (292 URLs, checked October 20, 2026) asks search engines to index work-in-progress pages titled "Main Page", "Main Page Test", "Test Page Development", "Calendly Test", "Service Example", "Resources Landing Example", "Case Study" (a case-study template), "Catch All", "Shortcode", "Seo Blog", a second "Case Studies" page and "Sorry, No Time Slots Available!". None carries a noindex tag and each names itself as the canonical page; two more listed pages return a WordPress error. An A/B variant of the free AI visibility audit page (ending "-b") and a San Diego page at /locations/locations-san-diego-seo-company/ are listed too.Source
    • Your websiteAI Visibility Services page: "AEO services that earn your brand citations in ChatGPT, Google AI Overviews, Perplexity, and Gemini", results such as "22.79% AI conversion rate" from a 12-month client campaign, a three-question product recommender, and third-party data on AI Overviews (SE Ranking, Ahrefs).Source
    • Your websitePricing: HOTH X managed SEO at $1,000, $2,500, $5,000 or $10,000 a month; Link Outreach from "$175 starting / link (DR 20+)" among "Eight ala carte products" for link building, a page that says links were built "for over 100,000 clients since 2010". The AI visibility page says "Seven ala carte products" in its intro and "six ala carte AI visibility products" further down, plus a managed option, AI Discover.Source
  • 09

    The reseller page says most agencies charge "2X to 4X" The HOTH's costs, and the homepage calls The HOTH "100% Reseller Friendly". Agencies decide on margin, but they have to do the math themselves.

    High impactMedium effort First result in 1 quarter Sales Manager

    First action

    Build a spreadsheet version and test it on five agency calls.

    How to measure it

    Reseller sign-ups

    Now
    –
    Target
    +30%
    By
    2 quarters

    Steps

    1. 1

      Set prices

      Products and tiers.

      Sales Manager 1 week

    2. 2

      Build calculator

      On the reseller page.

      Web Developer 2 weeks

    3. 3

      Proposal template

      White-label PDF.

      Head of Marketing 1 week

    4. 4

      Route leads

      Reseller team.

      Sales Manager 1 day

    5. 5

      Promote

      Agency newsletters.

      Head of Marketing 1 month

    6. 6

      Measure

      Sign-ups and spend.

      Sales Manager monthly

    First result
    1 quarter
    Cost
    Developer time
    Owner
    Sales Manager

    Smallest test

    Use the spreadsheet on five calls.

    Why it works

    Add a calculator: pick products and client count, set a markup, see monthly revenue and profit. Offer a white-label proposal template with the results, and route agency sign-ups to the reseller team.

    Showing an agency its own profit is the strongest argument for reselling, and it captures agency leads.

    Risks and how to handle them

    • Margins vary

      Show ranges, not promises.

    Evidence

    • Your websiteSEO reseller page: "The HOTH's SEO services are specifically designed to be sold for white label purposes. Most agencies charge clients anywhere from 2X to 4X your costs by white labeling with us"; the homepage meta description says "100% Reseller Friendly".Source
    • Your websitePricing: HOTH X managed SEO at $1,000, $2,500, $5,000 or $10,000 a month; Link Outreach from "$175 starting / link (DR 20+)" among "Eight ala carte products" for link building, a page that says links were built "for over 100,000 clients since 2010". The AI visibility page says "Seven ala carte products" in its intro and "six ala carte AI visibility products" further down, plus a managed option, AI Discover.Source
    • Competitor researchRivals' own homepages: FATJOE, "The Smarter Way To Get SEO Done", white-label SEO, link building, digital PR and content "with super fast turnarounds"; Loganix, "Premium link building services built for SEO agencies and SMBs"; Vazoola, "The Link Building Agency for Better SEO and AI Visibility" with "guaranteed savings".Source
  • 10

    All 25 city "SEO company" pages were last updated in October 2025. Local service pages rank best with local case studies, clients and specifics.

    Medium impactMedium effort First result in 1 quarter SEO Lead

    First action

    Rank the 25 pages by traffic.

    How to measure it

    City page leads

    Now
    –
    Target
    +30%
    By
    2 quarters

    Steps

    1. 1

      Rank pages

      Traffic and conversions.

      SEO Lead 1 day

    2. 2

      Match cases

      Case studies by city or industry.

      Content Manager 1 week

    3. 3

      Rewrite

      Top ten first.

      Content Manager 1 month

    4. 4

      Fix URL

      San Diego redirect.

      Web Developer 1 hour

    5. 5

      Add schema

      Service and area served.

      SEO Lead 1 week

    6. 6

      Measure

      Rankings and leads.

      SEO Lead monthly

    First result
    1 quarter
    Cost
    Writing time
    Owner
    SEO Lead

    Smallest test

    Refresh the top three city pages.

    Why it works

    Add a relevant case study, local industries served and a short local market note to each page, starting with the cities that already get traffic. Fix the doubled San Diego URL as part of the work.

    Fresh local proof lifts local rankings and conversion for "SEO company near me" searches.

    Risks and how to handle them

    • Thin local content

      Only use real local examples.

    Evidence

    • Your websiteSitemaps: 626 blog posts, 77 case studies, 51 "Learn" guides, 25 city "SEO company" pages (all last updated in October 2025), 19 industry solution pages, a Google update history page and free tools including a backlinks checker, domain authority checker, SEO audit tool, keyword planner, readability test and logo maker. There are no pages comparing The HOTH with named competitors.Source
    • Your websiteThe page sitemap (292 URLs, checked October 20, 2026) asks search engines to index work-in-progress pages titled "Main Page", "Main Page Test", "Test Page Development", "Calendly Test", "Service Example", "Resources Landing Example", "Case Study" (a case-study template), "Catch All", "Shortcode", "Seo Blog", a second "Case Studies" page and "Sorry, No Time Slots Available!". None carries a noindex tag and each names itself as the canonical page; two more listed pages return a WordPress error. An A/B variant of the free AI visibility audit page (ending "-b") and a San Diego page at /locations/locations-san-diego-seo-company/ are listed too.Source
  • 11

    The HOTH offers many free tools (backlinks checker, domain authority checker, SEO audit, keyword planner, readability test). Each run shows a problem the paid products solve.

    High impactMedium effort First result in 1 quarter Product Manager

    First action

    Add a recommendation block to the backlinks checker.

    How to measure it

    Tool sign-ups

    Now
    –
    Target
    +40%
    By
    2 quarters

    Steps

    1. 1

      Map results

      Problem to product.

      Product Manager 1 week

    2. 2

      Design block

      Results page.

      Web Developer 1 week

    3. 3

      Saved reports

      Account gate.

      Web Developer 1 month

    4. 4

      Email follow-up

      Tool-specific.

      Head of Marketing 2 weeks

    5. 5

      Test

      With and without.

      Product Manager 1 month

    6. 6

      Measure

      Orders from tool users.

      Product Manager monthly

    First result
    1 quarter
    Cost
    Developer time
    Owner
    Product Manager

    Smallest test

    Add the block to one tool.

    Why it works

    Add a results-based recommendation to each tool (low authority leads to Link Outreach, thin content to Blogger or Content Refresh), with a saved report that needs a free account. Track tool-to-account and account-to-order rates.

    Tools already attract the right visitors; a relevant next step converts them.

    Risks and how to handle them

    • Feels pushy

      Keep the free result complete.

    Evidence

    • Your websiteSitemaps: 626 blog posts, 77 case studies, 51 "Learn" guides, 25 city "SEO company" pages (all last updated in October 2025), 19 industry solution pages, a Google update history page and free tools including a backlinks checker, domain authority checker, SEO audit tool, keyword planner, readability test and logo maker. There are no pages comparing The HOTH with named competitors.Source
    • Your websitePricing: HOTH X managed SEO at $1,000, $2,500, $5,000 or $10,000 a month; Link Outreach from "$175 starting / link (DR 20+)" among "Eight ala carte products" for link building, a page that says links were built "for over 100,000 clients since 2010". The AI visibility page says "Seven ala carte products" in its intro and "six ala carte AI visibility products" further down, plus a managed option, AI Discover.Source
    • Your websiteHomepage: no H1 heading and no social share image; structured data covers only WebSite, WebPage and BreadcrumbList (no Organization). The page claims "4.9 out of 5 Average Rating from 4,000+ reviews", "200,000+ Businesses Served" and "1,000,000+ Backlinks Built", and serves Local Businesses, E-Commerce Stores, Agencies & Resellers, National Brands and Franchises. The title still reads "The HOTH: High Authority Backlinks, Optimized Content, and SEO", while the hero says "Show Up in Google, AI, and Everywhere Customers Search".Source
  • 12

    The HOTH has 77 case studies, and recent ones report AI citations (a beard oil brand, a moving company, a law firm). Prospects look for their own industry and the new AI results first.

    Medium impactMedium effort First result in 1 quarter Content Manager

    First action

    Tag the 77 case studies by industry and product.

    How to measure it

    Case study to call bookings

    Now
    –
    Target
    +20%
    By
    2 quarters

    Steps

    1. 1

      Tag cases

      Industry and product.

      Content Manager 1 week

    2. 2

      Add filters

      Case studies page.

      Web Developer 1 week

    3. 3

      Link solutions

      Industry pages.

      Content Manager 1 week

    4. 4

      AI collection

      Citation results.

      Content Manager 1 week

    5. 5

      Use in sales

      Per industry.

      Sales Manager ongoing

    6. 6

      Measure

      Bookings.

      Head of Marketing monthly

    First result
    1 quarter
    Cost
    Staff time
    Owner
    Content Manager

    Smallest test

    Tag and filter the case studies.

    Why it works

    Add industry and result filters to the case studies page, link each industry solution page to its case studies, and create an "AI citation results" collection for the AI visibility pages.

    Relevant proof shortens sales cycles, and AI-citation results back up the newest product line.

    Risks and how to handle them

    • Old cases look dated

      Show dates and refresh the best ones.

    Evidence

    • Your websiteSitemaps: 626 blog posts, 77 case studies, 51 "Learn" guides, 25 city "SEO company" pages (all last updated in October 2025), 19 industry solution pages, a Google update history page and free tools including a backlinks checker, domain authority checker, SEO audit tool, keyword planner, readability test and logo maker. There are no pages comparing The HOTH with named competitors.Source
    • Your websiteAI Visibility Services page: "AEO services that earn your brand citations in ChatGPT, Google AI Overviews, Perplexity, and Gemini", results such as "22.79% AI conversion rate" from a 12-month client campaign, a three-question product recommender, and third-party data on AI Overviews (SE Ranking, Ahrefs).Source
  • 13

    A homepage review says the rank checker data "differs from what actually appears on Semrush" and makes the reviewer "hesitant to use the tools". The free tools are a trust-building funnel, so doubts about data hurt sales.

    Medium impactMedium effort First result in 1 quarter Product Manager

    First action

    Add a source and date line to the rank checker.

    How to measure it

    Returning tool users

    Now
    –
    Target
    +15%
    By
    2 quarters

    Steps

    1. 1

      Find differences

      Common causes.

      Product Manager 1 week

    2. 2

      Add labels

      Source and date.

      Web Developer 1 week

    3. 3

      Help note

      Why results vary.

      Content Manager 1 week

    4. 4

      Report button

      Flag issues.

      Web Developer 1 week

    5. 5

      Review flags

      Weekly.

      Product Manager weekly

    6. 6

      Measure

      Repeat use.

      Product Manager monthly

    First result
    1 quarter
    Cost
    Developer time
    Owner
    Product Manager

    Smallest test

    Publish the help note.

    Why it works

    Show the data source, location and date of each result, explain why live results differ, and link to a short help note. Add "check again" and a report button.

    Explaining differences keeps tool users trusting the data, and with it the paid products.

    Risks and how to handle them

    • Admitting differences

      Explain them plainly.

    Evidence

    • Customer reviewsReviews on the homepage praise named campaign and account managers, results and support; one says "I love thehoth tools powered by semrush. But I noticed in ranking checker tools the data differs from what actually appears on Semrush. That thing make me little hesitant to use the tools."Source
    • Your websiteSitemaps: 626 blog posts, 77 case studies, 51 "Learn" guides, 25 city "SEO company" pages (all last updated in October 2025), 19 industry solution pages, a Google update history page and free tools including a backlinks checker, domain authority checker, SEO audit tool, keyword planner, readability test and logo maker. There are no pages comparing The HOTH with named competitors.Source
  • 14

    Agencies compare white-label link and content vendors before buying, and FATJOE, Loganix and Vazoola target the same agencies. The HOTH has comparison posts on SEO topics but none comparing itself with competitors.

    High impactMedium effort First result in 1 quarter Head of Marketing

    First action

    Draft the FATJOE comparison.

    How to measure it

    Comparison-page sign-ups

    Now
    –
    Target
    50 a month
    By
    2 quarters

    Steps

    1. 1

      Pick rivals

      Three most compared.

      Sales Manager 1 day

    2. 2

      Check facts

      Current offers.

      Head of Marketing 1 week

    3. 3

      Write pages

      Fair tables.

      Content Manager 2 weeks

    4. 4

      Legal review

      Claims and names.

      CEO 1 week

    5. 5

      Publish

      With a free account offer.

      Web Developer 1 day

    6. 6

      Refresh

      Quarterly.

      Head of Marketing quarterly

    First result
    1 quarter
    Cost
    Writing time
    Owner
    Head of Marketing

    Smallest test

    Publish one page and track sign-ups.

    Why it works

    Publish factual comparison pages: products, pricing model, link standards, turnaround, reporting, white-label support and AI visibility services. Date each page and check claims against the competitors' own sites.

    Comparison searches are high intent, and a fair page often wins the buyer who is already deciding.

    Risks and how to handle them

    • Outdated claims

      Date and cite each comparison.

    Evidence

    • Competitor researchRivals' own homepages: FATJOE, "The Smarter Way To Get SEO Done", white-label SEO, link building, digital PR and content "with super fast turnarounds"; Loganix, "Premium link building services built for SEO agencies and SMBs"; Vazoola, "The Link Building Agency for Better SEO and AI Visibility" with "guaranteed savings".Source
    • Your websitePricing: HOTH X managed SEO at $1,000, $2,500, $5,000 or $10,000 a month; Link Outreach from "$175 starting / link (DR 20+)" among "Eight ala carte products" for link building, a page that says links were built "for over 100,000 clients since 2010". The AI visibility page says "Seven ala carte products" in its intro and "six ala carte AI visibility products" further down, plus a managed option, AI Discover.Source
    • Your websiteSitemaps: 626 blog posts, 77 case studies, 51 "Learn" guides, 25 city "SEO company" pages (all last updated in October 2025), 19 industry solution pages, a Google update history page and free tools including a backlinks checker, domain authority checker, SEO audit tool, keyword planner, readability test and logo maker. There are no pages comparing The HOTH with named competitors.Source
  • 15

    The HOTH sells AI visibility, but its own site has no llms.txt file, no Organization data and a homepage without an H1. Prospects check whether a vendor does what it sells.

    Medium impactLow effort First result in 1 quarter SEO Lead

    First action

    Run the 50 questions and record citations.

    How to measure it

    Citations across 50 questions

    Now
    –
    Target
    +50%
    By
    2 quarters

    Steps

    1. 1

      Pick questions

      50 buying questions.

      SEO Lead 1 day

    2. 2

      Baseline

      Citations by assistant.

      SEO Lead 1 week

    3. 3

      Apply playbook

      Own site.

      SEO Lead 1 quarter

    4. 4

      Remeasure

      Monthly.

      SEO Lead monthly

    5. 5

      Publish

      Case study.

      Content Manager 1 month

    6. 6

      Use in sales

      AI Discover pitch.

      Sales Manager ongoing

    First result
    1 quarter
    Cost
    Staff time
    Owner
    SEO Lead

    Smallest test

    Baseline 20 questions this week.

    Why it works

    Measure how often ChatGPT, Perplexity, Gemini and AI Overviews cite The HOTH for 50 buying questions, apply the same playbook (entity data, content refresh, earned media), and publish the before and after as a case study.

    Proof on its own brand is the most persuasive case study an AI visibility vendor can show.

    Risks and how to handle them

    • Results are slow

      Publish the method early and results later.

    Evidence

    • Your websitewww.thehoth.com/llms.txt returns "not found".Source
    • Your websiteHomepage: no H1 heading and no social share image; structured data covers only WebSite, WebPage and BreadcrumbList (no Organization). The page claims "4.9 out of 5 Average Rating from 4,000+ reviews", "200,000+ Businesses Served" and "1,000,000+ Backlinks Built", and serves Local Businesses, E-Commerce Stores, Agencies & Resellers, National Brands and Franchises. The title still reads "The HOTH: High Authority Backlinks, Optimized Content, and SEO", while the hero says "Show Up in Google, AI, and Everywhere Customers Search".Source
    • Your websiteAI Visibility Services page: "AEO services that earn your brand citations in ChatGPT, Google AI Overviews, Perplexity, and Gemini", results such as "22.79% AI conversion rate" from a 12-month client campaign, a three-question product recommender, and third-party data on AI Overviews (SE Ranking, Ahrefs).Source

Big bets 3

Larger plays that can change the trajectory.

  • 16

    The HOTH runs AI visibility campaigns across many industries and already quotes third-party AI Overview studies on its pages. Its own data could become the source others quote.

    High impactHigh effort First result in 2 quarters CEO

    First action

    Pick the ten industries and 50 questions each.

    How to measure it

    Referring domains to the index

    Now
    –
    Target
    200
    By
    1 year

    Steps

    1. 1

      Design study

      Industries and questions.

      SEO Lead 1 month

    2. 2

      Collect data

      Quarterly run.

      SEO Lead 1 month

    3. 3

      Analyze

      Top cited sources.

      SEO Lead 2 weeks

    4. 4

      Publish

      Report and charts.

      Content Manager 2 weeks

    5. 5

      Pitch press

      Marketing media.

      Head of Marketing 1 month

    6. 6

      Repeat

      Quarterly.

      SEO Lead quarterly

    First result
    2 quarters
    Cost
    Analyst time
    Owner
    CEO

    Smallest test

    Publish one industry first.

    Why it works

    Each quarter, track which domains and media assistants cite for 500 buying questions across 10 industries, publish the index with charts, and pitch it to marketing press.

    Original data earns links, press and AI citations, which is exactly what The HOTH sells.

    Risks and how to handle them

    • Assistant results vary

      Publish the method and sample sizes.

    Evidence

    • Your websiteAI Visibility Services page: "AEO services that earn your brand citations in ChatGPT, Google AI Overviews, Perplexity, and Gemini", results such as "22.79% AI conversion rate" from a 12-month client campaign, a three-question product recommender, and third-party data on AI Overviews (SE Ranking, Ahrefs).Source
    • Your websiteSitemaps: 626 blog posts, 77 case studies, 51 "Learn" guides, 25 city "SEO company" pages (all last updated in October 2025), 19 industry solution pages, a Google update history page and free tools including a backlinks checker, domain authority checker, SEO audit tool, keyword planner, readability test and logo maker. There are no pages comparing The HOTH with named competitors.Source
  • 17

    The HOTH is built for resellers and agencies make up a core audience. Rivals compete on white-label turnaround and savings; a branded AI audit gives agencies a reason to pick The HOTH.

    High impactHigh effort First result in 3 quarters Sales Manager

    First action

    Define three tiers from current agency spend.

    How to measure it

    Partner revenue

    Now
    –
    Target
    +30%
    By
    3 quarters

    Steps

    1. 1

      Set tiers

      Spend bands.

      Sales Manager 2 weeks

    2. 2

      White-label audit

      Branded report.

      Product Manager 1 quarter

    3. 3

      Partner portal

      Resources.

      Web Developer 1 month

    4. 4

      Recruit

      Top 100 agencies.

      Sales Manager 1 quarter

    5. 5

      Train

      Monthly webinars.

      Sales Manager monthly

    6. 6

      Measure

      Revenue per partner.

      Sales Manager monthly

    First result
    3 quarters
    Cost
    Product time
    Owner
    Sales Manager

    Smallest test

    Offer the branded audit to ten agencies.

    Why it works

    Create partner tiers by monthly spend (discounts, a dedicated manager, early access), and give partners the AI visibility audit under their own brand to win clients.

    Partners who sell with The HOTH's tools buy more and stay longer.

    Risks and how to handle them

    • Channel conflict

      Agencies own their clients.

    Builds on

    Evidence

    • Your websiteSEO reseller page: "The HOTH's SEO services are specifically designed to be sold for white label purposes. Most agencies charge clients anywhere from 2X to 4X your costs by white labeling with us"; the homepage meta description says "100% Reseller Friendly".Source
    • Your websiteAI Visibility Services page: "AEO services that earn your brand citations in ChatGPT, Google AI Overviews, Perplexity, and Gemini", results such as "22.79% AI conversion rate" from a 12-month client campaign, a three-question product recommender, and third-party data on AI Overviews (SE Ranking, Ahrefs).Source
    • Competitor researchRivals' own homepages: FATJOE, "The Smarter Way To Get SEO Done", white-label SEO, link building, digital PR and content "with super fast turnarounds"; Loganix, "Premium link building services built for SEO agencies and SMBs"; Vazoola, "The Link Building Agency for Better SEO and AI Visibility" with "guaranteed savings".Source
  • 18

    The HOTH has 19 industry solution pages and case studies across dentists, law firms, HVAC and others, but HOTH X is sold by budget only ($1,000 to $10,000 a month).

    High impactHigh effort First result in 2 quarters Product Manager

    First action

    Pick the three industries with the most HOTH X clients.

    How to measure it

    Packaged-industry sales

    Now
    –
    Target
    +25%
    By
    3 quarters

    Steps

    1. 1

      Pick industries

      By client count.

      Product Manager 2 weeks

    2. 2

      Define packages

      Deliverables.

      Product Manager 1 month

    3. 3

      Build pages

      Solution page updates.

      Content Manager 1 month

    4. 4

      Train CSMs

      Industry teams.

      Client Success Team Lead 1 month

    5. 5

      Launch

      Email and ads.

      Head of Marketing 1 month

    6. 6

      Measure

      Sales and retention.

      Product Manager quarterly

    First result
    2 quarters
    Cost
    Staff time
    Owner
    Product Manager

    Smallest test

    Launch the law firm edition.

    Why it works

    Package HOTH X for three industries (law firms, dental, home services): set deliverables, industry benchmarks, a matching case study and a dedicated CSM team. Price them at the existing budget tiers.

    Buyers trust specialists, and industry packages are easier to sell and deliver.

    Risks and how to handle them

    • Narrowing appeal

      Keep the general plan alongside.

    Evidence

    • Your websiteSitemaps: 626 blog posts, 77 case studies, 51 "Learn" guides, 25 city "SEO company" pages (all last updated in October 2025), 19 industry solution pages, a Google update history page and free tools including a backlinks checker, domain authority checker, SEO audit tool, keyword planner, readability test and logo maker. There are no pages comparing The HOTH with named competitors.Source
    • Your websitePricing: HOTH X managed SEO at $1,000, $2,500, $5,000 or $10,000 a month; Link Outreach from "$175 starting / link (DR 20+)" among "Eight ala carte products" for link building, a page that says links were built "for over 100,000 clients since 2010". The AI visibility page says "Seven ala carte products" in its intro and "six ala carte AI visibility products" further down, plus a managed option, AI Discover.Source
    • HiringClient Success Manager [Hybrid], St. Petersburg, FL (posted September 15, 2026): the main contact for clients "who have an active HOTH X campaign", a "turnkey managed SEO service for clients who don't have the time or technical know-how". The day is 40% "communicating with clients via phone and email", 25% "analyzing SEO data and reports to make strategic recommendations" and 10% coordinating with sales, fulfillment and production; pay starts at $40,000 plus "a monthly book commission"; the post says The HOTH has "well over 10,000+ high-value users".Source

Wildcards 3

Unexpected experiments, each with a cheap way to test it.

  • 19

    thehoth.com sends mail through Google Workspace with SPF and DKIM, but the DMARC policy is "none", so spoofed mail is still delivered. A company that handles client access and reporting should not be easy to impersonate.

    Medium impactLow effort First result in 1 month Web Developer

    First action

    Add a DMARC reporting address.

    How to measure it

    DMARC policy

    Now
    –
    Target
    quarantine
    By
    1 month

    Steps

    1. 1

      Add reporting

      rua address.

      Web Developer 1 hour

    2. 2

      List senders

      All services.

      Web Developer 1 day

    3. 3

      Fix alignment

      Each sender.

      Web Developer 1 week

    4. 4

      Read reports

      Two weeks.

      Web Developer 2 weeks

    5. 5

      Quarantine

      Change policy.

      Web Developer 1 hour

    6. 6

      Monitor

      Monthly.

      Web Developer monthly

    First result
    1 month
    Cost
    $0
    Owner
    Web Developer

    Smallest test

    Add the reporting address today.

    Why it works

    Turn on DMARC reports, confirm every sending service (Google Workspace and any marketing or CRM tools) passes, then move to quarantine and later reject.

    Protected mail reaches inboxes and blocks fake "HOTH" emails to clients.

    Risks and how to handle them

    • Blocking real mail

      Read reports first.

    Evidence

    • DNS checkthehoth.com mail runs on Google Workspace with SPF and DKIM, but the DMARC policy is "none", so mail that fails checks is still delivered.Source
  • 20

    The HOTH has an indexed page titled "Sorry, No Time Slots Available!", which means buyers sometimes reach a full sales calendar. A ready buyer who finds no slot often leaves.

    Medium impactLow effort First result in 2 weeks Sales Manager

    First action

    Count how often the page was viewed last month.

    How to measure it

    Recovered bookings

    Now
    –
    Target
    60%
    By
    1 quarter

    Steps

    1. 1

      Measure views

      Analytics.

      Head of Marketing 1 day

    2. 2

      Add options

      Call-back, chat, demo.

      Web Developer 1 week

    3. 3

      Alert sales

      When shown.

      Sales Manager 1 day

    4. 4

      Add capacity

      Overflow slots.

      Sales Manager 1 month

    5. 5

      Noindex

      The page itself.

      Web Developer 1 hour

    6. 6

      Measure

      Recovered leads.

      Sales Manager monthly

    First result
    2 weeks
    Cost
    $0
    Owner
    Sales Manager

    Smallest test

    Add a call-back form to the page.

    Why it works

    On that page offer a call-back request, live chat, a short recorded demo and the next available day. Alert sales when the page is shown and track how often it happens.

    Capturing buyers when the calendar is full saves pipeline that is already won.

    Risks and how to handle them

    • Low volume

      Fine; the fix is small.

    Evidence

    • Your websiteThe page sitemap (292 URLs, checked October 20, 2026) asks search engines to index work-in-progress pages titled "Main Page", "Main Page Test", "Test Page Development", "Calendly Test", "Service Example", "Resources Landing Example", "Case Study" (a case-study template), "Catch All", "Shortcode", "Seo Blog", a second "Case Studies" page and "Sorry, No Time Slots Available!". None carries a noindex tag and each names itself as the canonical page; two more listed pages return a WordPress error. An A/B variant of the free AI visibility audit page (ending "-b") and a San Diego page at /locations/locations-san-diego-seo-company/ are listed too.Source
    • Your websiteHomepage: no H1 heading and no social share image; structured data covers only WebSite, WebPage and BreadcrumbList (no Organization). The page claims "4.9 out of 5 Average Rating from 4,000+ reviews", "200,000+ Businesses Served" and "1,000,000+ Backlinks Built", and serves Local Businesses, E-Commerce Stores, Agencies & Resellers, National Brands and Franchises. The title still reads "The HOTH: High Authority Backlinks, Optimized Content, and SEO", while the hero says "Show Up in Google, AI, and Everywhere Customers Search".Source
  • 21

    About 16 team member pages sit at the top level of the site, one per person, separate from the About page. Expertise signals from named authors and staff help both Google and AI assistants trust content.

    Medium impactLow effort First result in 1 month Content Manager

    First action

    List each team page and the posts they wrote.

    How to measure it

    Posts with author pages

    Now
    –
    Target
    100%
    By
    1 quarter

    Steps

    1. 1

      Inventory

      Team pages and authors.

      Content Manager 1 day

    2. 2

      Move

      Under /team/ with redirects.

      Web Developer 1 day

    3. 3

      Enrich

      Roles and experience.

      Content Manager 1 week

    4. 4

      Add markup

      Person data.

      SEO Lead 1 day

    5. 5

      Link posts

      Author bylines.

      Web Developer 1 week

    6. 6

      Maintain

      When people join or leave.

      Recruiting Lead ongoing

    First result
    1 month
    Cost
    $0
    Owner
    Content Manager

    Smallest test

    Move one team page and check the redirect.

    Why it works

    Move them under /team/ with redirects, add each person's role, experience and articles, mark them up as Person data, and link authors from their blog posts and case studies.

    Visible, connected expertise strengthens every blog post and case study, and the top level of the site stays for products.

    Risks and how to handle them

    • Staff turnover

      Keep bylines and redirect departed staff pages.

    Evidence

    • Your websiteThe page sitemap lists about 16 individual team member pages at the top level of the site (one per person, named after them), separate from the About page.Source
    • Your websiteSitemaps: 626 blog posts, 77 case studies, 51 "Learn" guides, 25 city "SEO company" pages (all last updated in October 2025), 19 industry solution pages, a Google update history page and free tools including a backlinks checker, domain authority checker, SEO audit tool, keyword planner, readability test and logo maker. There are no pages comparing The HOTH with named competitors.Source
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See every playbook and website review

Independent research. Programmable wrote this playbook from public sources, as they stood on October 21, 2026, and cites them throughout. The HOTH did not commission, review or endorse it, and Programmable is not affiliated with The HOTH. Company and product names are trademarks of their owners, used only to identify them. The ideas are suggestions and opinion, not professional, legal or financial advice, and not statements about how The HOTH runs its business.

Something wrong, or do you represent The HOTH? Email [email protected] and we will correct it or take it down.

30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

  1. Days 1 to 308 ideas

    Clean the sitemap, the job pages, the homepage H1, title and share image, Organization data, the cookie banner and the numbers; DMARC and the no-slots page.

  2. Days 31 to 6010 ideas

    HOTH X scorecard, audit follow-up, reseller calculator, city pages, tool next steps, case study filters, rank checker trust, comparison pages and the self-audit; team pages under /team/.

  3. Days 61 to 903 ideas

    Start the big bets: the AI citation index, agency partner tiers with a branded audit, and industry editions of HOTH X.

The research behind the plan

3 research areas, each summarised in a few lines. Open any of them for the full detail.

Customers

What customers say

Customers value responsive campaign and account managers. The most cited problem: no time or know-how to run SEO.

  • Results they can see over years
  • Uncertainty about AI search
  • In their words: “great results”

Market

Competitive landscape

3 competitors compared: FATJOE, Loganix and Vazoola.

  • Gap to exploit: Measured AI citation results by industry
  • FATJOE: Less managed-service depth
  • Loganix: Narrower product range

Hiring signals

The HOTH's only open role is a Client Success Manager for HOTH X, its managed SEO service: a phone-heavy, report-driven role paid partly on "monthly book commission", which shows that retaining managed clients is the…

  • Client Success Manager [Hybrid]: Main contact for HOTH X clients, 40% calls and 25% reporting, paid with a book commission. Ideas 2, 7, 18.

From the team that wrote this playbook

All products
  • ProgrammableAgencyWorking AI systems in days, not quarters (opens programmable.agency in a new tab)
  • ProgrammableInfoAn agent that finds, researches and asks first (opens programmable.info in a new tab)
  • ProgrammableDigitalScreenshots in, an animated product demo out (opens programmable.digital in a new tab)
  • ProgrammableWatchKnow the day a supplier falls out of compliance (opens programmable.watch in a new tab)
  • ProgrammableTalkGet registrants for your events, and know who’s coming (opens programmable.talk in a new tab)
  • ProgrammablePageText what you need, your customer gets a page that works (opens programmable.page in a new tab)
  • ProgrammableCommunityForums with labelled AI members, never empty (opens programmable.community in a new tab)
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