Capco growth playbook

Publish /about-us/ecosystem-partners/google-cloud: what Capco and Google Cloud do together for banks, insurers, wealth managers and energy firms (for example data platform modernisation, AI on Google Cloud with model-risk controls, regulatory reporting), named or anonymised client results, Capco's certified people, and one contact form routed to the alliance team. Point the featured card at it, add it to the Cloud Advisory page, and give Google's partner managers the link for co-selling.

A page the alliance team can send gives every co-sell conversation a starting point, can be listed in Google's partner directory, and shows up when buyers or AI assistants ask who implements Google Cloud in financial services.

H1: Capco and Google Cloud for financial services
1. What we do together (three plays, one paragraph each)
2. Results (two or three client outcomes)
3. Our people (certifications, locations: London, Paris, Frankfurt)
4. How engagements start (assessment, pilot, scale)
5. Insights (related Capco articles)
6. Talk to the alliance team (form)

• Client names need approval

  Use anonymised results until clients agree.

• Google brand rules

  Have Google's partner team review the page.

• HiringGoogle Partnership & Alliances Sales Specialist, posted October 20, 2026 in London, Paris and Frankfurt: "help develop and grow our strategic relationship with Google Cloud", "develop joint propositions, generate pipeline", "Shape Joint Go-to-Market Strategies" with "industry-specific solutions, campaigns, and go-to-market initiatives", coordinate "co-selling activities" and "Track partnership performance, pipeline development, joint opportunities".Source
• Your websiteEcosystem Partners page: "Featured Partnerships" are AWS, Google Cloud, Microsoft and OpenAI, but each "Read more" card links straight to the partner's own site (the Google Cloud card goes to cloud.google.com/solutions/financial-services); 25 more partners are listed, from Backbase and Mambu to Murex and Xceptor.Source
• Your websiteSitemap (2,045 URLs, October 21, 2026): no page on Capco's Google Cloud work; no URL is about the partnership. The Cloud Advisory page names "Google Cloud Platform, Amazon Web Services and Microsoft Azure" in one sentence. OpenAI, by contrast, has a newsroom item ("Capco recognized by OpenAI") and two joint event pages.Source
• HiringAI hiring across the board: an AI Transformation Managing Principal - Banking in New York ("contribute to thought leadership, market offerings"), AI Architects in Slovakia, the Czech Republic and Germany, an Agentic Architect in India (posted October 15, 2026), AI Security roles in Doha, Warsaw and Toronto and an AI Product Management Coach in Toronto.Source

Move the Utilities content to /industries/energy/utilities, update it with the domains in the job post (grid modernisation, AMI, ADMS, DER, EAM, CIS), link recent utilities articles and case studies, and add a contact for the regional lead.

A live page supports the new lead's pursuits from day one and can rank for utility transformation searches.

• Thin proof in utilities

  Add case studies as they are approved.

• HiringRegional Energy Lead & Client Partner - Utilities (Charlotte or Chicago): "establish and grow our Utilities consulting business across the East coast/Midwest U.S.", "developing market presence, leading complex pursuits", "Shape regional go-to-market strategies"; domains include "Grid Modernization, AMI, GIS, EMS, ADMS, OMS, DER, EAM, Customer Information Systems".Source
• Your websiteThe Energy page has tabs for Oil & Gas, Renewables, Midstream, Retail & Wholesale, Commodity Trading & Risk Management and Utilities, with a short Utilities blurb; the only dedicated Utilities page is /industries/archive/energy-3/utilities, marked "noindex,nofollow". The page also features the Calgary energy practice launch (May 2026), "North America Energy: Top Five Trends for 2026" and a Capco + Hartigen series on power for AI data centres.Source
• HiringBusiness Analyst - Retail Energy roles in Houston, Dallas, Washington DC and New York (billing, CIS, EDI, customer care, "Complex Billing" a plus), and a Business Analyst - Energy & Utilities in Brussels (posted October 12, 2026).Source

Remove noindexed and archive URLs from the sitemap, redirect old pages that still get links to their current versions, and check Search Console for crawl and indexing changes.

A clean sitemap helps new insights and practice pages get crawled and indexed faster.

• Links to old pages

  Redirect those with backlinks.

• Your websiteThe sitemap lists 587 /about-us-old/ URLs and about 200 archive URLs that carry "noindex,nofollow", and 66 /careers-archived/ pages that are indexable with self-referencing canonicals, for example /careers-archived/entry-level-atp, which duplicates the live entry-level careers page.Source

Redirect each archived careers page to its live equivalent or to the career search, and remove them from the sitemap.

Candidates reach current roles and applications, and duplicate pages stop competing in search.

• Lost event pages

  Keep event history on one live page.

• Your websiteThe sitemap lists 587 /about-us-old/ URLs and about 200 archive URLs that carry "noindex,nofollow", and 66 /careers-archived/ pages that are indexable with self-referencing canonicals, for example /careers-archived/entry-level-atp, which duplicates the live entry-level careers page.Source
• HiringCapco's Greenhouse board lists 702 open roles (October 21, 2026): India 143, Brazil 123, UK 80, Poland 64, Slovakia 42, Germany 40, US 37, Canada 24. Posts describe "Capco, a Wipro company" with "presence across 32 cities across globe" supporting "100+ clients across banking, financial and Energy sectors".Source

Render the cookie notice as a small fixed bar that reserves its space, load its script early but light, give images and video fixed dimensions, and re-test the homepage and insight templates.

Passing Core Web Vitals helps rankings for insight pages and makes the first impression Capco's own.

• Consent compliance

  Keep the same choices; change only layout and loading.

• Google PageSpeedHomepage on mobile: performance 58, lab Largest Contentful Paint 13.1 s, and the largest element is the cookie notice text ("Please be aware that Capco uses cookies..."); desktop 89. Real Chrome visitors: LCP 3.4 s and CLS 0.15 at the 75th percentile, both outside Google's "good" range (2.5 s and 0.1); INP 94 ms is good.Source

Use the Google Cloud template for each featured partner: joint plays, results, people, events and a contact routed to the partner lead. Link them from practice pages and articles.

Partner pages turn the alliances into shareable proof and give each partner's sellers a link for co-selling.

• Uneven proof

  Publish only where results exist.

• Your websiteEcosystem Partners page: "Featured Partnerships" are AWS, Google Cloud, Microsoft and OpenAI, but each "Read more" card links straight to the partner's own site (the Google Cloud card goes to cloud.google.com/solutions/financial-services); 25 more partners are listed, from Backbase and Mambu to Murex and Xceptor.Source
• Your websiteSitemap (2,045 URLs, October 21, 2026): no page on Capco's Google Cloud work; no URL is about the partnership. The Cloud Advisory page names "Google Cloud Platform, Amazon Web Services and Microsoft Azure" in one sentence. OpenAI, by contrast, has a newsroom item ("Capco recognized by OpenAI") and two joint event pages.Source
• HiringAI hiring across the board: an AI Transformation Managing Principal - Banking in New York ("contribute to thought leadership, market offerings"), AI Architects in Slovakia, the Czech Republic and Germany, an Agentic Architect in India (posted October 15, 2026), AI Security roles in Doha, Warsaw and Toronto and an AI Product Management Coach in Toronto.Source

Run one small executive breakfast per city per quarter with Google Cloud on a live topic (AI in regulated banking, data platforms, DORA resilience), invite named target accounts with Google's account teams, and follow each with an assessment offer.

Small joint events turn the partnership into meetings with target accounts and give both sales teams a reason to call.

• Low attendance

  Keep events small and invite-only.

• HiringGoogle Partnership & Alliances Sales Specialist, posted October 20, 2026 in London, Paris and Frankfurt: "help develop and grow our strategic relationship with Google Cloud", "develop joint propositions, generate pipeline", "Shape Joint Go-to-Market Strategies" with "industry-specific solutions, campaigns, and go-to-market initiatives", coordinate "co-selling activities" and "Track partnership performance, pipeline development, joint opportunities".Source
• Your websiteSitemap (2,045 URLs, October 21, 2026): no page on Capco's Google Cloud work; no URL is about the partnership. The Cloud Advisory page names "Google Cloud Platform, Amazon Web Services and Microsoft Azure" in one sentence. OpenAI, by contrast, has a newsroom item ("Capco recognized by OpenAI") and two joint event pages.Source
• Your websitePerspectives: 839 /intelligence/ URLs and 165 event pages; recent pieces include "US power markets: four key developments in market design" (September 30, 2026), "Tokenomics: The economics of AI at scale", the US and Canada Payments Fraud Surveys, a "Regulatory Heatmap 2026-2028" in the menu and Capco Institute Journal #62. Most articles name their authors.Source

Write one practical guide per domain (what goes wrong in programmes, how to sequence, what it costs, how to measure), signed by named experts, linked from the Utilities page and used in pursuits.

Domain guides give the new lead credible material for every pursuit and match how utility buyers search.

• Experts are on client work

  Interview them and have writers draft.

• HiringRegional Energy Lead & Client Partner - Utilities (Charlotte or Chicago): "establish and grow our Utilities consulting business across the East coast/Midwest U.S.", "developing market presence, leading complex pursuits", "Shape regional go-to-market strategies"; domains include "Grid Modernization, AMI, GIS, EMS, ADMS, OMS, DER, EAM, Customer Information Systems".Source
• Your websiteThe Energy page has tabs for Oil & Gas, Renewables, Midstream, Retail & Wholesale, Commodity Trading & Risk Management and Utilities, with a short Utilities blurb; the only dedicated Utilities page is /industries/archive/energy-3/utilities, marked "noindex,nofollow". The page also features the Calgary energy practice launch (May 2026), "North America Energy: Top Five Trends for 2026" and a Capco + Hartigen series on power for AI data centres.Source
• Your websitePerspectives: 839 /intelligence/ URLs and 165 event pages; recent pieces include "US power markets: four key developments in market design" (September 30, 2026), "Tokenomics: The economics of AI at scale", the US and Canada Payments Fraud Surveys, a "Regulatory Heatmap 2026-2028" in the menu and Capco Institute Journal #62. Most articles name their authors.Source

Package a fixed-scope offer (billing and CIS health check, EDI exception reduction) with a page, a case example and a short assessment, and target the retail providers in the market.

A clear offer gives the analysts' practice a front door and a repeatable sale.

• Price pressure

  Tie the fee to measured savings.

• HiringBusiness Analyst - Retail Energy roles in Houston, Dallas, Washington DC and New York (billing, CIS, EDI, customer care, "Complex Billing" a plus), and a Business Analyst - Energy & Utilities in Brussels (posted October 12, 2026).Source
• Your websiteThe Energy page has tabs for Oil & Gas, Renewables, Midstream, Retail & Wholesale, Commodity Trading & Risk Management and Utilities, with a short Utilities blurb; the only dedicated Utilities page is /industries/archive/energy-3/utilities, marked "noindex,nofollow". The page also features the Calgary energy practice launch (May 2026), "North America Energy: Top Five Trends for 2026" and a Capco + Hartigen series on power for AI data centres.Source

Publish a page for GCC heads: how Capco helps set up, scale and lift the value of a centre (transformation delivery, AI, regulatory change), with case examples from India and a briefing offer; use it in RFP responses.

GCC leaders shortlist partners online before RFPs, and a focused page puts Capco on the list.

• Global account conflicts

  Coordinate with each bank's global client partner.

• HiringIndia GCC Sales Head (Hyderabad): "build a go-to-market strategy for selling our services and centre value proposition" and drive revenue "from GCCs of Global Banks/Insurance/Energy Companies" through "RFP based proposals or sole source proposals".Source
• HiringCapco's Greenhouse board lists 702 open roles (October 21, 2026): India 143, Brazil 123, UK 80, Poland 64, Slovakia 42, Germany 40, US 37, Canada 24. Posts describe "Capco, a Wipro company" with "presence across 32 cities across globe" supporting "100+ clients across banking, financial and Energy sectors".Source

Merge duplicates, tag each case by industry, solution and partner (Google Cloud, Murex, Backbase and others), add a results line, and show filtered lists on practice and partner pages.

Findable proof is reused in more pursuits and partner conversations.

• Missing results

  Ask client partners for one figure per case.

• Your websiteExpertise in Action (case studies): 83 sitemap entries with several listed twice or with "-1" and "-52" copies (for example the Murex upgrade and trading-app UI stories); most are banking, insurance and wealth; energy stories include an oil and gas energy platform upgrade and secure SCADA data access.Source
• Your websiteEcosystem Partners page: "Featured Partnerships" are AWS, Google Cloud, Microsoft and OpenAI, but each "Read more" card links straight to the partner's own site (the Google Cloud card goes to cloud.google.com/solutions/financial-services); 25 more partners are listed, from Backbase and Mambu to Murex and Xceptor.Source

Score downloads by role and company, send each qualified one to the practice lead with the context, and offer a short briefing on the findings for their organisation.

Thought leadership already attracts the right people; fast, relevant follow-up turns some into projects.

• Partners dislike cold follow-ups

  Send only top-scored downloads.

• Your websitePerspectives: 839 /intelligence/ URLs and 165 event pages; recent pieces include "US power markets: four key developments in market design" (September 30, 2026), "Tokenomics: The economics of AI at scale", the US and Canada Payments Fraud Surveys, a "Regulatory Heatmap 2026-2028" in the menu and Capco Institute Journal #62. Most articles name their authors.Source
• Your websiteChannels: YouTube with about 300 videos, 1,690 subscribers and 148,000 views; Instagram "lifeatcapco"; LinkedIn; a HubSpot newsletter and gated downloads.Source

Create an expert page for each frequent author (role, practice, topics, articles, talks), link every article to it, and add Person and Article markup. Start with AI, payments, regulation and energy authors.

Named, linked experts raise the chance that Capco's research is cited and that buyers contact the right person.

• Authors leave

  Keep articles under the firm and update profiles.

• Your websitePerspectives: 839 /intelligence/ URLs and 165 event pages; recent pieces include "US power markets: four key developments in market design" (September 30, 2026), "Tokenomics: The economics of AI at scale", the US and Canada Payments Fraud Surveys, a "Regulatory Heatmap 2026-2028" in the menu and Capco Institute Journal #62. Most articles name their authors.Source
• HiringAI hiring across the board: an AI Transformation Managing Principal - Banking in New York ("contribute to thought leadership, market offerings"), AI Architects in Slovakia, the Czech Republic and Germany, an Agentic Architect in India (posted October 15, 2026), AI Security roles in Doha, Warsaw and Toronto and an AI Product Management Coach in Toronto.Source
• Competitor researchRivals' own homepages: Synechron helps "banks, asset managers and insurers modernize with agentic AI, data, cloud and software engineering"; Publicis Sapient "combines industry experts and AI platforms"; Oliver Wyman is "a leading international management consulting firm"; Accenture and Deloitte compete in financial services and utilities.See the research Source

Let readers subscribe by region and topic (payments, capital markets, AI, resilience) and send a short monthly update with what changed and what it means, signed by named experts.

A useful monthly update keeps Capco in front of regulatory buyers between projects.

• Too much effort monthly

  Keep each update to five items.

• Your websitePerspectives: 839 /intelligence/ URLs and 165 event pages; recent pieces include "US power markets: four key developments in market design" (September 30, 2026), "Tokenomics: The economics of AI at scale", the US and Canada Payments Fraud Surveys, a "Regulatory Heatmap 2026-2028" in the menu and Capco Institute Journal #62. Most articles name their authors.Source

Publish a set of reference designs for common bank agent use cases (KYC review, complaints, regulatory reporting): architecture, controls, evaluation and the governance checkpoints, with a self-assessment and an offer of an architecture review.

Practical, safety-first designs are rare and earn trust, links and AI citations, and they feed the AI practice's pipeline.

• Client confidentiality

  Use generic designs, not client specifics.

• HiringAI hiring across the board: an AI Transformation Managing Principal - Banking in New York ("contribute to thought leadership, market offerings"), AI Architects in Slovakia, the Czech Republic and Germany, an Agentic Architect in India (posted October 15, 2026), AI Security roles in Doha, Warsaw and Toronto and an AI Product Management Coach in Toronto.Source
• Your websitePerspectives: 839 /intelligence/ URLs and 165 event pages; recent pieces include "US power markets: four key developments in market design" (September 30, 2026), "Tokenomics: The economics of AI at scale", the US and Canada Payments Fraud Surveys, a "Regulatory Heatmap 2026-2028" in the menu and Capco Institute Journal #62. Most articles name their authors.Source
• Competitor researchRivals' own homepages: Synechron helps "banks, asset managers and insurers modernize with agentic AI, data, cloud and software engineering"; Publicis Sapient "combines industry experts and AI platforms"; Oliver Wyman is "a leading international management consulting firm"; Accenture and Deloitte compete in financial services and utilities.See the research Source

Publish each paper as an HTML page with abstract, authors, citation details and a DOI-style identifier, keep the PDF, and link papers to related practices and experts.

An open, citable library builds long-term authority with academics, regulators and AI systems.

• Author permissions

  Check rights for external authors.

• Your websitePerspectives: 839 /intelligence/ URLs and 165 event pages; recent pieces include "US power markets: four key developments in market design" (September 30, 2026), "Tokenomics: The economics of AI at scale", the US and Canada Payments Fraud Surveys, a "Regulatory Heatmap 2026-2028" in the menu and Capco Institute Journal #62. Most articles name their authors.Source

Survey utility executives each year on grid, AMI, CIS and DER programmes (budget, timeline, overruns, benefits), publish results by size and region, and brief participants personally.

Benchmarks open executive doors for a new regional lead faster than cold outreach.

• Low response

  Partner with a utilities association.

• HiringRegional Energy Lead & Client Partner - Utilities (Charlotte or Chicago): "establish and grow our Utilities consulting business across the East coast/Midwest U.S.", "developing market presence, leading complex pursuits", "Shape regional go-to-market strategies"; domains include "Grid Modernization, AMI, GIS, EMS, ADMS, OMS, DER, EAM, Customer Information Systems".Source
• Your websiteThe Energy page has tabs for Oil & Gas, Renewables, Midstream, Retail & Wholesale, Commodity Trading & Risk Management and Utilities, with a short Utilities blurb; the only dedicated Utilities page is /industries/archive/energy-3/utilities, marked "noindex,nofollow". The page also features the Calgary energy practice launch (May 2026), "North America Energy: Top Five Trends for 2026" and a Capco + Hartigen series on power for AI data centres.Source
• HiringBusiness Analyst - Retail Energy roles in Houston, Dallas, Washington DC and New York (billing, CIS, EDI, customer care, "Complex Billing" a plus), and a Business Analyst - Energy & Utilities in Brussels (posted October 12, 2026).Source

Offer a joint service for banks and funds financing data-centre power: energy market and grid risk, contract structures and data for credit decisions, led by both practices.

It is a growing deal flow where Capco's dual expertise is genuinely different.

• Niche market

  Test with five lenders before building more.

• Your websiteThe Energy page has tabs for Oil & Gas, Renewables, Midstream, Retail & Wholesale, Commodity Trading & Risk Management and Utilities, with a short Utilities blurb; the only dedicated Utilities page is /industries/archive/energy-3/utilities, marked "noindex,nofollow". The page also features the Calgary energy practice launch (May 2026), "North America Energy: Top Five Trends for 2026" and a Capco + Hartigen series on power for AI data centres.Source
• Your websitePerspectives: 839 /intelligence/ URLs and 165 event pages; recent pieces include "US power markets: four key developments in market design" (September 30, 2026), "Tokenomics: The economics of AI at scale", the US and Canada Payments Fraud Surveys, a "Regulatory Heatmap 2026-2028" in the menu and Capco Institute Journal #62. Most articles name their authors.Source
• HiringCapco's Greenhouse board lists 702 open roles (October 21, 2026): India 143, Brazil 123, UK 80, Poland 64, Slovakia 42, Germany 40, US 37, Canada 24. Posts describe "Capco, a Wipro company" with "presence across 32 cities across globe" supporting "100+ clients across banking, financial and Energy sectors".Source

Launch an alumni page and LinkedIn group, a twice-yearly alumni event per hub, insight newsletters, and a referral route for work and hires.

Alumni already trust Capco and sit inside its target clients.

• Low engagement

  Lead with useful insights and events.

• HiringCapco's Greenhouse board lists 702 open roles (October 21, 2026): India 143, Brazil 123, UK 80, Poland 64, Slovakia 42, Germany 40, US 37, Canada 24. Posts describe "Capco, a Wipro company" with "presence across 32 cities across globe" supporting "100+ clients across banking, financial and Energy sectors".Source
• Your websiteChannels: YouTube with about 300 videos, 1,690 subscribers and 148,000 views; Instagram "lifeatcapco"; LinkedIn; a HubSpot newsletter and gated downloads.Source

Create a "digital sales journey" offer: an audit of a bank's or insurer's online application funnel, with drop-off analysis and a redesign roadmap, sold first in Belgium and the Netherlands.

Online sales of financial products are measurable, so improvements are easy to prove and sell.

• Overlaps digital agencies

  Lead with regulated-industry expertise.

• HiringProduct Manager - eCommerce & Digital Experience (Brussels, posted October 16, 2026): owns "the complete digital buying journey, from product discovery and search to selection, shopping cart, checkout, payment, order tracking and delivery".Source
• Your websiteExpertise in Action (case studies): 83 sitemap entries with several listed twice or with "-1" and "-52" copies (for example the Murex upgrade and trading-app UI stories); most are banking, insurance and wealth; energy stories include an oil and gas energy platform upgrade and secure SCADA data access.Source

Add a short practice and recent-work paragraph to each job post with a link to the matching practice page and insights, add JobPosting markup on capco.com career pages if missing, and post short "what we work on" videos by practice.

Recruiting content reaches the same banking and energy professionals Capco sells to, at no extra media cost.

• Inconsistent posts

  Use one template per practice.

• HiringCapco's Greenhouse board lists 702 open roles (October 21, 2026): India 143, Brazil 123, UK 80, Poland 64, Slovakia 42, Germany 40, US 37, Canada 24. Posts describe "Capco, a Wipro company" with "presence across 32 cities across globe" supporting "100+ clients across banking, financial and Energy sectors".Source
• Your websiteChannels: YouTube with about 300 videos, 1,690 subscribers and 148,000 views; Instagram "lifeatcapco"; LinkedIn; a HubSpot newsletter and gated downloads.Source