CG Life is hiring a Managing Director for PR & Integrated Media to foster new relationships and a Creative Director who will "contribute to pitches and new-business". It was an MM+M finalist for Rare Disease Agency of the Year and for Branded Website for Healthcare Professionals. Yet cglife.com has no work or case-study page at all: the menu is Home, About, News + Views, Careers and Contact, and /work/ returns 404. A biopharma brand lead comparing agencies sees claims about precision and acceleration, but not one launch, campaign or result. Rarity Health, a direct rare-disease rival, links its work from the homepage.
First action
List ten projects with results and ask three clients for approval.
How to measure it
Inbound new-business inquiries
- Now
- –
- Target
- +50%
- By
- 2 quarters
Steps
Pick projects
Ten with clear results across rare disease, specialty and life sciences.
Managing Director, PR & Integrated Media 1 week
Ask for approval
Named, anonymized or not at all, by client.
Chief Client Officer 2 weeks
Write the stories
Challenge, audience, approach, one result.
Agency Marketing Lead 2 weeks
Design the page
A filterable grid by therapy area and service.
Creative Director, Brand and Experience Design 1 week
Build
Work index and story template.
Web Developer 1 week
Link from services
Each service section points to its stories.
Agency Marketing Lead 1 day
Use in pitches
Send the matching story after first calls.
EVP Business Development ongoing
Measure
Work-page visits before contact.
Agency Marketing Lead monthly
Why it works
Publish a Work page with six short stories, each with the challenge, the audience (HCPs, patients, caregivers, advocates), what CG Life did and one measured result. Where a client cannot be named, describe it ("a gene therapy for a pediatric neuromuscular disease") and show approved creative. Start with the MM+M-shortlisted HCP website and the Lumos Diagnostics program, then add one story a month and link each from the matching service.
Pharma buyers shortlist agencies on relevant proof. Visible work turns press and awards into meetings and gives every new leader something to send after a first conversation.
Ready to use
CopyLaunch story template
Title: [Therapy area] launch, [year] Client: [named or described] Challenge: one sentence Audiences: HCPs / patients / caregivers / advocates What we did: three bullets (strategy, creative, channels) Result: one number with its source Services: [tags] Creative: approved images only
Risks and how to handle them
Client confidentiality
Anonymize by therapy area and get written sign-off.
Promotional review
Show only creative cleared for public use.
Evidence
- Your websiteHomepage (checked October 23, 2026): navigation is Home, About, News + Views, Careers and Contact. Nine services (AI Innovation, Brand Strategy, Public Relations & Social Media, Medical Strategy, Creative, Omnichannel Strategy & Enablement, Scientific Communications, Media Planning, Analytics & Insights) appear only as sections of the homepage. There is no work or case-study page (/work/ and /case-studies/ return 404), no sitemap.xml, and the /feed/ link in the site menu returns 404.Source
- HiringManaging Director, PR & Integrated Media (posted October 15, 2026): leads "approximately 30 professionals" in the Media Impact group across earned, owned, paid media and corporate communications; will "advance the use of AI, data, technology, and new approaches to measurement; develop differentiated services and products" and play "a key role in fostering new relationships, expanding existing partnerships".Source
- HiringCreative Director, Brand and Experience Design (Pharma) (posted August 10, 2026): leads brand, campaign and digital experience with "strong UX/UI and interaction design thinking"; will "Prototype new AI-enabled creative workflows" and "contribute to pitches and new-business opportunities".Source
- Your websiteNews + Views page: CG Life named to the 2026 Inc. 5000 (August 2026); launched the 24/364 Rare Disease Film Festival, March 12-13, 2027 in San Diego (July 2026); MM+M finalist for Rare Disease Agency of the Year, Branded Website for Healthcare Professionals and a leadership award (June 2026); Lumos Diagnostics hired CG Life for "integrated marketing, demand generation, and account-based marketing programs" for FebriDx (June 2026). Two featured blog posts, one on a decade of progress in Duchenne muscular dystrophy.Source
- Competitor researchRivals' own homepages: Rarity Health, a rare-disease communications agency claiming "40 years of independent excellence", links an Our Work section with named programs (a peer-to-peer program, patient engagement and education, an awareness and market growth program). EVERSANA INTOUCH presents itself as "A Full-Service Agency Network" for life sciences.Source