Rocket Money growth playbook

Build a TV landing page that matches the current ads (the same line, product and Rowan or budgeting message), with today's rating count and reviews that use the current brand. Give each test cell its own short address or code (for example by creative or network group) that keeps the TV tag, and pass it through to Singular and Looker. Keep /tv as the default, and read results against an incrementality holdout rather than URL visits alone.

Viewers who type an address are the highest-intent TV responders; matching the ad lifts sign-up rate, and separate addresses give the new TV manager a direct signal per test alongside modeled attribution.

[ ] Headline matches the ad line
[ ] Product shown matches the ad (subscriptions, budgeting or Rowan)
[ ] Rating line matches the App Store today
[ ] Reviews use the Rocket Money name
[ ] One address or code per test cell
[ ] Codes visible in Singular and Looker
[ ] Incrementality holdout planned

• Vanity visits undercount TV

  Use them for test comparisons, not total TV credit.

• Too many addresses to remember

  One short word per creative, spoken clearly in the ad.

• Your websiteTV redirect check (October 21, 2026): rocketmoney.com/tv redirects to the generic sign-up landing page with one tag for all TV ("utm_campaign=tv", "utm_medium=tv-commercial"). The same page serves rocketmoney.com/podcast and /invest (tagged "podcast") and /offer (tagged "radio"). It covers subscriptions only ("Cancel forgotten subscriptions hassle-free with your concierge"; "We've cancelled nearly 2.5 million subscriptions on behalf of our members"; "saved members over $1 billion in canceled subscriptions"), shows "4.4 Stars (164k Ratings)", and several of its review quotes still name the old brand, Truebill.Source
• App StoreApple App Store listing "Rocket Money - Bills & Budgets": 4.47 stars from 400,721 ratings (checked October 21, 2026), last updated October 20, 2026.Source
• HiringGrowth Marketing Manager - TV (remote US, NYC, SF, DC; posted September 1, 2026), reporting to the Director of Growth: "We are in a hyper-growth phase and expanding how we think about TV, from a performance-first engine toward a blended performance and brand strategy." The role owns Linear and Streaming TV buying to "hit CPA, CAC, and ROAS targets", runs "a structured testing roadmap for TV", treats "Creative As A Performance Lever", and must "Strengthen Measurement" with Data, Product, Engineering and CRM to "improve attribution"; familiarity with "incrementality testing, media mix modeling, and attribution".Source
• HiringData Analyst, Growth Marketing (posted June 5, 2026, still open): measures channels against "ROAS, LTV, and conversion rates"; works with "our ad platforms, MMP (we use Singular)", Looker, BigQuery, dbt and Amplitude; analyzes "CRM team ... campaigns and global program holdouts", "keyword cohorts" and "ad fatigue in our customer base".Source

Create one page per audio script: host-read podcast (with the host's line and an offer), radio, and a budgeting variant. Test each against the generic page and keep winners.

Message match between a host read and the page lifts conversion, and each page becomes a creative test cell.

• Small samples

  Pool podcasts by script.

• Your websiteTV redirect check (October 21, 2026): rocketmoney.com/tv redirects to the generic sign-up landing page with one tag for all TV ("utm_campaign=tv", "utm_medium=tv-commercial"). The same page serves rocketmoney.com/podcast and /invest (tagged "podcast") and /offer (tagged "radio"). It covers subscriptions only ("Cancel forgotten subscriptions hassle-free with your concierge"; "We've cancelled nearly 2.5 million subscriptions on behalf of our members"; "saved members over $1 billion in canceled subscriptions"), shows "4.4 Stars (164k Ratings)", and several of its review quotes still name the old brand, Truebill.Source
• HiringCreative Strategist (posted July 8, 2026), reporting to the Head of Creative: owns "creative testing across paid channels" and a "creative testing roadmap, driving scale and efficiency across both digital and offline channels" with Meta, TikTok and YouTube. Senior Producer (posted May 27, 2026): "direct-response ads for social media channels, digital platforms, and broadcast" on "a weekly cadence driven by data".Source
• HiringData Analyst, Growth Marketing (posted June 5, 2026, still open): measures channels against "ROAS, LTV, and conversion rates"; works with "our ad platforms, MMP (we use Singular)", Looker, BigQuery, dbt and Amplitude; analyzes "CRM team ... campaigns and global program holdouts", "keyword cohorts" and "ad fatigue in our customer base".Source

Move the podcast campaign to a new address, and turn /invest into an investing waitlist page that explains what is coming, collects interest and asks two research questions (what members invest in today and where). Use the 47 investing Learn articles to link to it.

The product manager gets a demand signal and research sample before launch, and the address is ready on launch day.

• Promising too much early

  Describe intent only; no returns or features not yet approved.

• Your websiteTV redirect check (October 21, 2026): rocketmoney.com/tv redirects to the generic sign-up landing page with one tag for all TV ("utm_campaign=tv", "utm_medium=tv-commercial"). The same page serves rocketmoney.com/podcast and /invest (tagged "podcast") and /offer (tagged "radio"). It covers subscriptions only ("Cancel forgotten subscriptions hassle-free with your concierge"; "We've cancelled nearly 2.5 million subscriptions on behalf of our members"; "saved members over $1 billion in canceled subscriptions"), shows "4.4 Stars (164k Ratings)", and several of its review quotes still name the old brand, Truebill.Source
• HiringSenior Product Manager, Invest (posted October 14, 2026): "build a new investing product from 0→1, then grow and scale it"; vision "money that works for you, without making you work for it"; owns "activation, engagement, retention"; "Define who we're building for first, why they'll choose Rocket Money". Full Stack Engineer, Autopilot (posted September 2, 2026): "building an entire ecosystem to go beyond saving money and into helping our members build lasting wealth".Source
• Your websiteSitemaps (checked October 21, 2026): 50 main URLs plus 458 Learn articles (224 personal finance, 87 debt and credit, 63 homeownership, 47 investing, 35 loans); features for subscriptions, spending, bill lowering, net worth, autopilot savings, credit score, budgets and widgets; five /compare pages (Mint alternative, Monarch Money, Origin, YNAB, Copilot); one calculator (investment); no investing product page; the newest "company update" is the Mint farewell, and others are from the Truebill era.Source

Offer a reward every member can use: for free members, a month of Premium; for Apple and Google payers, a credit or extended trial applied in-app; and raise the yearly cap for top referrers. Show the referral link after a saving moment (a cancelled subscription or a lowered bill).

Referrals are the cheapest acquisition channel, and limiting them to one payment route leaves most members out.

• Referral abuse

  Reward after the friend links an account.

• Your websiteReferral terms: "one (1) month of free Rocket Money Premium" per eligible referral, "up to a maximum of three (3) Referral Bonuses in any one (1) calendar year", and only for members with an active Premium membership "paying for your membership on a monthly basis via Stripe". An affiliate and influencer program runs on Impact.Source
• HiringStaff Applied AI Engineer (posted September 24, 2026), Agents Group: agents across "phone, email, web bots" where the bar is "can the agent correctly, safely, and verifiably complete the work?" Senior Full Stack Engineer, Premium (posted June 23, 2026): the Premium team "owns everything related to converting our users to Premium and keeping them successfully subscribed" across Stripe and Apple/Google in-app purchase.Source
• Your websiteHomepage (checked October 21, 2026): "The money app that works for you"; a banner for "Rowan your AI powered financial assistant"; "Join 10 million+ members"; Premium adds a subscription cancellation assistant, automated savings, net worth, shared accounts and unlimited budgets. The Rowan page: Rowan "watches your accounts, catches what's costing you, and takes care of it — in a text thread".Source

Update each comparison with Rowan, cancellation and bill negotiation rows, add Empower and other frequently compared apps, and keep one canonical page per rival (merge /compare and Learn versions).

Comparison searches are close to sign-up, and duplicates split rankings.

• Outdated rival facts

  Date the pages.

• Your websiteSitemaps (checked October 21, 2026): 50 main URLs plus 458 Learn articles (224 personal finance, 87 debt and credit, 63 homeownership, 47 investing, 35 loans); features for subscriptions, spending, bill lowering, net worth, autopilot savings, credit score, budgets and widgets; five /compare pages (Mint alternative, Monarch Money, Origin, YNAB, Copilot); one calculator (investment); no investing product page; the newest "company update" is the Mint farewell, and others are from the Truebill era.Source
• Your websiteHomepage (checked October 21, 2026): "The money app that works for you"; a banner for "Rowan your AI powered financial assistant"; "Join 10 million+ members"; Premium adds a subscription cancellation assistant, automated savings, net worth, shared accounts and unlimited budgets. The Rowan page: Rowan "watches your accounts, catches what's costing you, and takes care of it — in a text thread".Source
• Competitor researchRivals' own homepages: Monarch, "Track, Budget, Plan and Manage Money in One Place" including "monitor investments"; Copilot Money, spending, budgets, "investments & net worth" with a "1-month free trial"; Empower, "Invest well. Live a little."; YNAB, budgeting by method.See the research Source

Review every tag with the growth and data teams, remove unused ones, load the rest after interaction, and set the page language. Check that Singular and other measurement still fire.

Fewer scripts help slow devices and make measurement cleaner.

• Breaking attribution

  Test each change in staging.

• PageSpeedGoogle PageSpeed for rocketmoney.com: real Chrome users pass Core Web Vitals (LCP about 1.1-1.4 s, INP 88-116 ms, CLS 0). In the lab, mobile scores 58 with a 6.3 s LCP; the homepage loads 3.1 MB from 22 third parties (2.5 MB of JavaScript), and the page has no language attribute.Source
• HiringData Analyst, Growth Marketing (posted June 5, 2026, still open): measures channels against "ROAS, LTV, and conversion rates"; works with "our ad platforms, MMP (we use Singular)", Looker, BigQuery, dbt and Amplitude; analyzes "CRM team ... campaigns and global program holdouts", "keyword cohorts" and "ad fatigue in our customer base".Source

Run brand flights in matched test and holdout markets, measure lift in total sign-ups, branded search and App Store installs, and feed results into the media mix model. Keep direct-response TV as the baseline.

Geo holdouts show what brand TV adds, so budget moves on evidence rather than opinion.

• Noisy markets

  Use several pairs.

• HiringGrowth Marketing Manager - TV (remote US, NYC, SF, DC; posted September 1, 2026), reporting to the Director of Growth: "We are in a hyper-growth phase and expanding how we think about TV, from a performance-first engine toward a blended performance and brand strategy." The role owns Linear and Streaming TV buying to "hit CPA, CAC, and ROAS targets", runs "a structured testing roadmap for TV", treats "Creative As A Performance Lever", and must "Strengthen Measurement" with Data, Product, Engineering and CRM to "improve attribution"; familiarity with "incrementality testing, media mix modeling, and attribution".Source
• HiringData Analyst, Growth Marketing (posted June 5, 2026, still open): measures channels against "ROAS, LTV, and conversion rates"; works with "our ad platforms, MMP (we use Singular)", Looker, BigQuery, dbt and Amplitude; analyzes "CRM team ... campaigns and global program holdouts", "keyword cohorts" and "ad fatigue in our customer base".Source

Produce a Rowan creative set (a text conversation that cancels a subscription or lowers a bill), test it on social first, then on TV against subscription ads, with a Rowan landing page.

A new, easy-to-show product can refresh tired creative and give TV a brand story.

• Overpromising AI

  Show real flows only.

• Your websiteHomepage (checked October 21, 2026): "The money app that works for you"; a banner for "Rowan your AI powered financial assistant"; "Join 10 million+ members"; Premium adds a subscription cancellation assistant, automated savings, net worth, shared accounts and unlimited budgets. The Rowan page: Rowan "watches your accounts, catches what's costing you, and takes care of it — in a text thread".Source
• HiringCreative Strategist (posted July 8, 2026), reporting to the Head of Creative: owns "creative testing across paid channels" and a "creative testing roadmap, driving scale and efficiency across both digital and offline channels" with Meta, TikTok and YouTube. Senior Producer (posted May 27, 2026): "direct-response ads for social media channels, digital platforms, and broadcast" on "a weekly cadence driven by data".Source
• HiringGrowth Marketing Manager - TV (remote US, NYC, SF, DC; posted September 1, 2026), reporting to the Director of Growth: "We are in a hyper-growth phase and expanding how we think about TV, from a performance-first engine toward a blended performance and brand strategy." The role owns Linear and Streaming TV buying to "hit CPA, CAC, and ROAS targets", runs "a structured testing roadmap for TV", treats "Creative As A Performance Lever", and must "Strengthen Measurement" with Data, Product, Engineering and CRM to "improve attribution"; familiarity with "incrementality testing, media mix modeling, and attribution".Source

After a cancellation or bill reduction, suggest moving the saved amount into Autopilot with one tap, and track how many members start saving and stay.

Turning a saving into a habit raises engagement and sets up the investing product.

• Overdraft risk

  Check balances before suggesting.

• Your websiteAutopilot savings page: "Turn on autopilot to save money without thinking about it"; deposits are held at an FDIC-insured banking partner; "Rocket Money is a financial technology company, not a bank."Source
• HiringSenior Product Manager, Invest (posted October 14, 2026): "build a new investing product from 0→1, then grow and scale it"; vision "money that works for you, without making you work for it"; owns "activation, engagement, retention"; "Define who we're building for first, why they'll choose Rocket Money". Full Stack Engineer, Autopilot (posted September 2, 2026): "building an entire ecosystem to go beyond saving money and into helping our members build lasting wealth".Source
• Your websiteHomepage (checked October 21, 2026): "The money app that works for you"; a banner for "Rowan your AI powered financial assistant"; "Join 10 million+ members"; Premium adds a subscription cancellation assistant, automated savings, net worth, shared accounts and unlimited budgets. The Rowan page: Rowan "watches your accounts, catches what's costing you, and takes care of it — in a text thread".Source

Start with members who link brokerage accounts and have savings goals: research them, offer an early-access program, and measure activation and retention before a wider launch.

Existing behavior is the best signal of fit, and a focused launch lowers risk.

• Regulatory review

  Build compliance into the plan.

• HiringSenior Product Manager, Invest (posted October 14, 2026): "build a new investing product from 0→1, then grow and scale it"; vision "money that works for you, without making you work for it"; owns "activation, engagement, retention"; "Define who we're building for first, why they'll choose Rocket Money". Full Stack Engineer, Autopilot (posted September 2, 2026): "building an entire ecosystem to go beyond saving money and into helping our members build lasting wealth".Source
• Your websiteHomepage (checked October 21, 2026): "The money app that works for you"; a banner for "Rowan your AI powered financial assistant"; "Join 10 million+ members"; Premium adds a subscription cancellation assistant, automated savings, net worth, shared accounts and unlimited budgets. The Rowan page: Rowan "watches your accounts, catches what's costing you, and takes care of it — in a text thread".Source
• Your websiteSitemaps (checked October 21, 2026): 50 main URLs plus 458 Learn articles (224 personal finance, 87 debt and credit, 63 homeownership, 47 investing, 35 loans); features for subscriptions, spending, bill lowering, net worth, autopilot savings, credit score, budgets and widgets; five /compare pages (Mint alternative, Monarch Money, Origin, YNAB, Copilot); one calculator (investment); no investing product page; the newest "company update" is the Mint farewell, and others are from the Truebill era.Source

Build five calculators (subscription cost per year, debt payoff, budget split, savings goal, net worth) and link each to the matching feature and sign-up.

Calculators earn links and searches and turn readers into members with a clear next step.

• Thin pages

  Add guidance around each tool.

• Your websiteSitemaps (checked October 21, 2026): 50 main URLs plus 458 Learn articles (224 personal finance, 87 debt and credit, 63 homeownership, 47 investing, 35 loans); features for subscriptions, spending, bill lowering, net worth, autopilot savings, credit score, budgets and widgets; five /compare pages (Mint alternative, Monarch Money, Origin, YNAB, Copilot); one calculator (investment); no investing product page; the newest "company update" is the Mint farewell, and others are from the Truebill era.Source
• Your websiteHomepage (checked October 21, 2026): "The money app that works for you"; a banner for "Rowan your AI powered financial assistant"; "Join 10 million+ members"; Premium adds a subscription cancellation assistant, automated savings, net worth, shared accounts and unlimited budgets. The Rowan page: Rowan "watches your accounts, catches what's costing you, and takes care of it — in a text thread".Source

Send a monthly "Premium paid for itself" summary (subscriptions cancelled, bills lowered, savings moved), in-app and by email, and show it before renewal.

Visible value lowers churn for subscription products.

• Low-value months

  Show the year to date.

• HiringStaff Applied AI Engineer (posted September 24, 2026), Agents Group: agents across "phone, email, web bots" where the bar is "can the agent correctly, safely, and verifiably complete the work?" Senior Full Stack Engineer, Premium (posted June 23, 2026): the Premium team "owns everything related to converting our users to Premium and keeping them successfully subscribed" across Stripe and Apple/Google in-app purchase.Source
• Your websiteHomepage (checked October 21, 2026): "The money app that works for you"; a banner for "Rowan your AI powered financial assistant"; "Join 10 million+ members"; Premium adds a subscription cancellation assistant, automated savings, net worth, shared accounts and unlimited budgets. The Rowan page: Rowan "watches your accounts, catches what's costing you, and takes care of it — in a text thread".Source

Pay creators for whitelisted ads showing real cancellations or savings, test them in the weekly creative roadmap, and move winners to podcasts and TV scripts.

Creator ads add fresh, trusted voices and feed the TV team with proven lines.

• Compliance in financial claims

  Review every script.

• HiringCreative Strategist (posted July 8, 2026), reporting to the Head of Creative: owns "creative testing across paid channels" and a "creative testing roadmap, driving scale and efficiency across both digital and offline channels" with Meta, TikTok and YouTube. Senior Producer (posted May 27, 2026): "direct-response ads for social media channels, digital platforms, and broadcast" on "a weekly cadence driven by data".Source
• Your websiteReferral terms: "one (1) month of free Rocket Money Premium" per eligible referral, "up to a maximum of three (3) Referral Bonuses in any one (1) calendar year", and only for members with an active Premium membership "paying for your membership on a monthly basis via Stripe". An affiliate and influencer program runs on Impact.Source

Have Rowan handle a cancellation by text from start to finish, with confirmation shown to the member, and measure completion rate, time and member ratings.

Fast, verified completion is the clearest proof of the AI assistant and a strong ad story.

• Errors

  Human review for failures.

• HiringStaff Applied AI Engineer (posted September 24, 2026), Agents Group: agents across "phone, email, web bots" where the bar is "can the agent correctly, safely, and verifiably complete the work?" Senior Full Stack Engineer, Premium (posted June 23, 2026): the Premium team "owns everything related to converting our users to Premium and keeping them successfully subscribed" across Stripe and Apple/Google in-app purchase.Source
• Your websiteHomepage (checked October 21, 2026): "The money app that works for you"; a banner for "Rowan your AI powered financial assistant"; "Join 10 million+ members"; Premium adds a subscription cancellation assistant, automated savings, net worth, shared accounts and unlimited budgets. The Rowan page: Rowan "watches your accounts, catches what's costing you, and takes care of it — in a text thread".Source

Build a plan that splits each paycheck between bills, debt, savings and investing, adjusts automatically and reports monthly. Launch to Premium first.

A single automated plan is a clear reason to stay and a distinct position against tracking-only apps.

• Complexity

  Start with two buckets.

• HiringSenior Product Manager, Invest (posted October 14, 2026): "build a new investing product from 0→1, then grow and scale it"; vision "money that works for you, without making you work for it"; owns "activation, engagement, retention"; "Define who we're building for first, why they'll choose Rocket Money". Full Stack Engineer, Autopilot (posted September 2, 2026): "building an entire ecosystem to go beyond saving money and into helping our members build lasting wealth".Source
• Your websiteAutopilot savings page: "Turn on autopilot to save money without thinking about it"; deposits are held at an FDIC-insured banking partner; "Rocket Money is a financial technology company, not a bank."Source
• Competitor researchRivals' own homepages: Monarch, "Track, Budget, Plan and Manage Money in One Place" including "monitor investments"; Copilot Money, spending, budgets, "investments & net worth" with a "1-month free trial"; Empower, "Invest well. Live a little."; YNAB, budgeting by method.See the research Source

Publish a quarterly index of subscription price changes and cancellations (aggregated), with a video and social cuts, and pitch it to press.

Owned data earns press, links and brand recall that support TV.

• Data privacy

  Aggregate and suppress small groups.

• Your websiteTV redirect check (October 21, 2026): rocketmoney.com/tv redirects to the generic sign-up landing page with one tag for all TV ("utm_campaign=tv", "utm_medium=tv-commercial"). The same page serves rocketmoney.com/podcast and /invest (tagged "podcast") and /offer (tagged "radio"). It covers subscriptions only ("Cancel forgotten subscriptions hassle-free with your concierge"; "We've cancelled nearly 2.5 million subscriptions on behalf of our members"; "saved members over $1 billion in canceled subscriptions"), shows "4.4 Stars (164k Ratings)", and several of its review quotes still name the old brand, Truebill.Source
• Your websiteHomepage (checked October 21, 2026): "The money app that works for you"; a banner for "Rowan your AI powered financial assistant"; "Join 10 million+ members"; Premium adds a subscription cancellation assistant, automated savings, net worth, shared accounts and unlimited budgets. The Rowan page: Rowan "watches your accounts, catches what's costing you, and takes care of it — in a text thread".Source
• HiringCreative Strategist (posted July 8, 2026), reporting to the Head of Creative: owns "creative testing across paid channels" and a "creative testing roadmap, driving scale and efficiency across both digital and offline channels" with Meta, TikTok and YouTube. Senior Producer (posted May 27, 2026): "direct-response ads for social media channels, digital platforms, and broadcast" on "a weekly cadence driven by data".Source

Join channel source to 12-month value per member (Premium conversion, retention, Autopilot, investing), and set TV and audio bids on value, not sign-ups.

Buying on value moves budget to channels that bring the best members.

• Attribution gaps

  Use modeled and test results together.

• HiringData Analyst, Growth Marketing (posted June 5, 2026, still open): measures channels against "ROAS, LTV, and conversion rates"; works with "our ad platforms, MMP (we use Singular)", Looker, BigQuery, dbt and Amplitude; analyzes "CRM team ... campaigns and global program holdouts", "keyword cohorts" and "ad fatigue in our customer base".Source
• HiringGrowth Marketing Manager - TV (remote US, NYC, SF, DC; posted September 1, 2026), reporting to the Director of Growth: "We are in a hyper-growth phase and expanding how we think about TV, from a performance-first engine toward a blended performance and brand strategy." The role owns Linear and Streaming TV buying to "hit CPA, CAC, and ROAS targets", runs "a structured testing roadmap for TV", treats "Creative As A Performance Lever", and must "Strengthen Measurement" with Data, Product, Engineering and CRM to "improve attribution"; familiarity with "incrementality testing, media mix modeling, and attribution".Source
• Your websiteTV redirect check (October 21, 2026): rocketmoney.com/tv redirects to the generic sign-up landing page with one tag for all TV ("utm_campaign=tv", "utm_medium=tv-commercial"). The same page serves rocketmoney.com/podcast and /invest (tagged "podcast") and /offer (tagged "radio"). It covers subscriptions only ("Cancel forgotten subscriptions hassle-free with your concierge"; "We've cancelled nearly 2.5 million subscriptions on behalf of our members"; "saved members over $1 billion in canceled subscriptions"), shows "4.4 Stars (164k Ratings)", and several of its review quotes still name the old brand, Truebill.Source

Package Premium for employers with a dashboard of aggregate engagement, pilot with five employers, and measure enrollment and retention.

Employer channels bring members at low acquisition cost and high trust.

• Long sales cycles

  Start with small employers.

• Your websiteHomepage (checked October 21, 2026): "The money app that works for you"; a banner for "Rowan your AI powered financial assistant"; "Join 10 million+ members"; Premium adds a subscription cancellation assistant, automated savings, net worth, shared accounts and unlimited budgets. The Rowan page: Rowan "watches your accounts, catches what's costing you, and takes care of it — in a text thread".Source
• HiringSenior Product Manager, Invest (posted October 14, 2026): "build a new investing product from 0→1, then grow and scale it"; vision "money that works for you, without making you work for it"; owns "activation, engagement, retention"; "Define who we're building for first, why they'll choose Rocket Money". Full Stack Engineer, Autopilot (posted September 2, 2026): "building an entire ecosystem to go beyond saving money and into helping our members build lasting wealth".Source
• Your websiteAutopilot savings page: "Turn on autopilot to save money without thinking about it"; deposits are held at an FDIC-insured banking partner; "Rocket Money is a financial technology company, not a bank."Source

Publish short updates on Rowan, the investing waitlist and member milestones, archive Truebill-era posts, and link the page from press inquiries.

Fresh news supports press coverage and trust during a big TV push.

• Too promotional

  Keep posts factual.

• Your websiteSitemaps (checked October 21, 2026): 50 main URLs plus 458 Learn articles (224 personal finance, 87 debt and credit, 63 homeownership, 47 investing, 35 loans); features for subscriptions, spending, bill lowering, net worth, autopilot savings, credit score, budgets and widgets; five /compare pages (Mint alternative, Monarch Money, Origin, YNAB, Copilot); one calculator (investment); no investing product page; the newest "company update" is the Mint farewell, and others are from the Truebill era.Source
• Your websiteHomepage (checked October 21, 2026): "The money app that works for you"; a banner for "Rowan your AI powered financial assistant"; "Join 10 million+ members"; Premium adds a subscription cancellation assistant, automated savings, net worth, shared accounts and unlimited budgets. The Rowan page: Rowan "watches your accounts, catches what's costing you, and takes care of it — in a text thread".Source

Test a "text ROWAN to" call to action in one TV and one podcast flight, with a guided sign-up in the thread, and compare cost per member to the vanity URL.

Texting is easier than typing a URL on a TV, and it showcases the product.

• Consent rules

  Clear opt-in in the first message.

• Your websiteHomepage (checked October 21, 2026): "The money app that works for you"; a banner for "Rowan your AI powered financial assistant"; "Join 10 million+ members"; Premium adds a subscription cancellation assistant, automated savings, net worth, shared accounts and unlimited budgets. The Rowan page: Rowan "watches your accounts, catches what's costing you, and takes care of it — in a text thread".Source
• HiringGrowth Marketing Manager - TV (remote US, NYC, SF, DC; posted September 1, 2026), reporting to the Director of Growth: "We are in a hyper-growth phase and expanding how we think about TV, from a performance-first engine toward a blended performance and brand strategy." The role owns Linear and Streaming TV buying to "hit CPA, CAC, and ROAS targets", runs "a structured testing roadmap for TV", treats "Creative As A Performance Lever", and must "Strengthen Measurement" with Data, Product, Engineering and CRM to "improve attribution"; familiarity with "incrementality testing, media mix modeling, and attribution".Source
• Your websiteTV redirect check (October 21, 2026): rocketmoney.com/tv redirects to the generic sign-up landing page with one tag for all TV ("utm_campaign=tv", "utm_medium=tv-commercial"). The same page serves rocketmoney.com/podcast and /invest (tagged "podcast") and /offer (tagged "radio"). It covers subscriptions only ("Cancel forgotten subscriptions hassle-free with your concierge"; "We've cancelled nearly 2.5 million subscriptions on behalf of our members"; "saved members over $1 billion in canceled subscriptions"), shows "4.4 Stars (164k Ratings)", and several of its review quotes still name the old brand, Truebill.Source

Group the articles into a "start investing" guide with a short email course and a link to the investing waitlist; add missing beginner topics.

Education builds trust before a new financial product launches and fills the waitlist.

• Advice rules

  Keep it educational.

• Your websiteSitemaps (checked October 21, 2026): 50 main URLs plus 458 Learn articles (224 personal finance, 87 debt and credit, 63 homeownership, 47 investing, 35 loans); features for subscriptions, spending, bill lowering, net worth, autopilot savings, credit score, budgets and widgets; five /compare pages (Mint alternative, Monarch Money, Origin, YNAB, Copilot); one calculator (investment); no investing product page; the newest "company update" is the Mint farewell, and others are from the Truebill era.Source
• HiringSenior Product Manager, Invest (posted October 14, 2026): "build a new investing product from 0→1, then grow and scale it"; vision "money that works for you, without making you work for it"; owns "activation, engagement, retention"; "Define who we're building for first, why they'll choose Rocket Money". Full Stack Engineer, Autopilot (posted September 2, 2026): "building an entire ecosystem to go beyond saving money and into helping our members build lasting wealth".Source