Chai is hiring its first marketing lead to shape "how we show up online". Today every page has the same title ("Chai Discovery"), the same description and the same social title, from the Series C to the GSK and Chai-2 posts. When a pharma executive or engineer shares the GSK news on LinkedIn, the preview says "Chai Discovery: Building frontier artificial intelligence..." rather than the deal. The sitemap lists 6 URLs and none of the 11 company posts.
First action
Write titles and descriptions for the five most recent posts today.
How to measure it
Pages with unique metadata
- Now
- –
- Target
- 100%
- By
- 2 weeks
Steps
List pages
All 17 pages and posts.
Brand and Marketing lead 1 hour
Write metadata
Title, description and share image per page.
Brand and Marketing lead 1 day
Apply in Framer
Page settings for each.
Design Engineer 1 day
Fix the sitemap
Include every post.
Design Engineer 1 hour
Add schema
Article with date and author.
Design Engineer 1 day
Check previews
LinkedIn Post Inspector and X card check.
Brand and Marketing lead 1 hour
Make it a rule
Checklist for each announcement.
Brand and Marketing lead ongoing
Why it works
Give each page and post its own title, description and share image (for example "Chai Discovery and GSK collaborate after wet-lab evaluation"), add Article schema with dates, and turn on the full sitemap so every post is listed. Make "title, description, image" part of the publishing checklist for every future announcement, starting before JPM.
Each announcement then travels with its own headline in previews, search results and AI answers. It is a one-day change in Framer settings, and it makes the next partnership land harder.
Ready to use
ChecklistAnnouncement publishing checklist
[ ] Unique page title with the news [ ] Meta description: what, who, why it matters [ ] Share image with partner or model name [ ] Article schema with date [ ] Listed in sitemap [ ] Linked from Research & News and the homepage [ ] Preview checked on LinkedIn and X
Risks and how to handle them
Old previews are cached
Re-scrape the top posts in LinkedIn Post Inspector.
Evidence
- Your websitePage metadata (checked October 22, 2026): every page tested, including the homepage, Platform, Careers, the $400M Series C post and the GSK, Novartis, argenx and Chai-2 posts, has the same title "Chai Discovery", the same meta description ("Building frontier artificial intelligence to predict and reprogram the interactions between biochemical molecules.") and the same og:title. The sitemap lists 6 URLs (home, product, news, careers, terms, privacy); none of the 11 company posts linked from Research & News (seed, Series A, B and C, introducing Chai-1 and Chai-2, the Chai-2 antibody update, and the Novartis, argenx, BMS and GSK posts) is in it.Source
- HiringBrand and Marketing (posted September 30, 2026): "our first marketing hire", to "refine and establish the Chai brand: How we show up online and off"; audiences "range from pharma executives and scientists to AI researchers and engineers"; "making key moments count at JPM, partner events, and the AI and science conferences"; "building platforms that give our founders and researchers more reach"; "making Chai more legible and compelling to the engineers and researchers we want to hire, including those with no background in biology"; "putting a playbook in place". "This role is not about demand gen or social media maxxing."Source
- Your websiteResearch & News: the GSK collaboration (October 9, 2026) "Following Successful Wet-Lab Evaluation", reported by Endpoints as "its sixth pharma partner in nine months"; Bristol Myers Squibb (August 20), argenx (July 15), the $400M Series C (July 14), Novartis (July 13), Lilly TuneLab (June 18; TuneLab "crosses 100-member mark"), Pfizer (June 4), Eli Lilly (January 9), Series B $130M (December 2025). The homepage partner strip shows Novartis, Pfizer, Eli Lilly and argenx only.Source
- Your websiteGSK post: "Chai's models generated designs to GSK targets, zero-shot without target-specific training. GSK conducted internal wet-lab testing of the designs, finding binders to all tested targets." The Series C post: "$400 million at a $3.8 billion valuation"; "Our latest model, Chai-3, is unlocking targets that have long resisted traditional computational and laboratory methods"; partners "have started adopting our models across their organizations". The Pfizer agreement includes "Chai-3, its most advanced model".Source