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Generated Oct 22, 2026
  1. Programmable
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growth playbook · Oct 22, 2026

polyai.com (opens in a new tab)

PolyAI growth playbook

Diagnosis

PolyAI has raised over $200 million, including an $86 million Series D in December 2025 for Agent Studio and go-to-market, and its hiring shows the plan: events as a pipeline engine, an EMEA marketing lead for field events, executive dinners and local-language webinars, and a business development leader to turn Agent Studio signups into enterprise opportunities.

The site works against the events push today: event pages say a show has ended while it is still running, the calendar runs out of upcoming events, and the strongest panel of the year has no recap.

This playbook fixes the event pages and calendar first, uses the CCW Europe panel, language samples and the CX 100 for EMEA, flags target-account signups, and then builds hackathons, comparison pages, an owned London event, a sovereignty hub and a product-qualified lead score.

Growth Score

7/10

Biggest Opportunity

Turn events and self-serve signups into one pipeline engine, with Europe as the first region to get local-language pages, peer proof and executive dinners.

Biggest Risk

Well-funded rivals such as Parloa, Sierra, Decagon and NiCE Cognigy chase the same enterprise contact centers, and the move from sales-led to product-led growth can flood sales with low-intent signups if scoring is weak.

01

Start here

The three moves to make first. Each one is written up in full below.

  1. 1

    Stop event pages from saying "This event has ended" while the show is still on

    Change the "ended" check to use the event's end date.

    High impact First result in 1 month
  2. 2

    Make the events page show what is coming next, not what has passed

    Add the confirmed 2027 shows to the list.

    Medium impact First result in 2 weeks
  3. 3

    Turn the CCW Europe panel with NatWest and UniCredit into the EMEA follow-up campaign

    Ask the panelists for approval to publish quotes.

    High impact First result in 1 month

02

Your idea portfolio

21 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

  • 6 ideas are marked Unexpected: plays you are unlikely to have tried.

    1 of these are things Programmable can build and run for you.

Every idea placed by the effort it takes against the impact it could have. Quick wins sit top left; select a number to open that idea. The filters below narrow the list by status, timing, category and what Programmable can build.

Effort vs impactEach number is an idea. Select one to open it.
Impact →
Quick wins · 3Big bets · 10Fill-ins · 6Reconsider · 2
Effort →

Showing 21 of 21 ideas

This week 6

Quick wins with a clear first action.

  • 01

    PolyAI is hiring a field marketer to make events "a pipeline-generating engine". But on October 21 the Gartner IT Symposium page said "This event has ended" on the day of PolyAI's own 3:15 PM session, and the NVIDIA GTC Berlin page said the same on day two of three, right beside "Schedule a meeting" and "Spots are filling up fast". The pages appear to switch to "ended" after the first day, so every multi-day show loses its booking page for most of the show, when attendees check where to find the booth.

    High impactLow effort First result in 1 month Field Marketing Manager

    First action

    Change the "ended" check to use the event's end date.

    How to measure it

    Meetings booked via event pages

    Now
    –
    Target
    +40% per show
    By
    90 days

    Steps

    1. 1

      Fix the date check

      Use the end date (and the venue time zone).

      Web Developer 2 hours

    2. 2

      Design the live state

      Booth, today's sessions, slot booker.

      Field Marketing Manager 2 days

    3. 3

      Add the after state

      Recap, recording, follow-up offer.

      Field Marketing Manager 2 days

    4. 4

      Book in the page

      Calendar slots instead of an email address.

      Marketing Operations Manager 2 days

    5. 5

      Track the source

      Event and page state on each meeting in HubSpot and Salesforce.

      Marketing Operations Manager 2 days

    6. 6

      Audit all pages

      Every event in the list.

      Web Developer 1 day

    7. 7

      Report

      Meetings and pipeline by event and state.

      Field Marketing Manager monthly

    First result
    1 month
    Cost
    Staff time only
    Owner
    Field Marketing Manager

    Smallest test

    Fix the date check and watch the next multi-day show's bookings.

    Why it works

    Base the event status on the end date, and add three states: before (agenda, meeting booker, invite to a session), live ("At booth #1013 today: book a 15-minute slot", today's session times) and after (recap, recording, slides, a follow-up offer for people who missed the team). Check every page in the events list after the change.

    Most booth meetings at multi-day shows are booked during the show. A correct live state protects that pipeline, and the after state turns each event page into follow-up content instead of a dead end.

    Ready to use

    ChecklistEvent page states

    [ ] Before: agenda, sessions, meeting booker, invite form
    [ ] Live: "At booth #___ today", today's sessions, 15-minute slot booker
    [ ] After: recap, recording, slides, follow-up offer
    [ ] Status based on end date in the venue time zone
    [ ] Event source saved on every meeting
    [ ] Upcoming events block never empty (show the next quarter)

    Risks and how to handle them

    • Time zones

      Store the venue time zone with each event.

    • Stale live states

      Switch automatically at the end time.

    Evidence

    • Your websiteEvent pages on October 21, 2026: the Gartner IT Symposium/Xpo 2026 page (19-22 October, booth #1013, a PolyAI Solution Provider Session on "Wednesday, October 21, 3:15-3:45 PM EDT") and the NVIDIA GTC Berlin 2026 page (20-22 October, booth #7045, "Spots are filling up fast") both showed "This event has ended" next to "Schedule a meeting" while the shows were still running.Source
    • HiringField Marketing Manager (6-month contract, US, posted September 1, 2026): "Events at PolyAI are not just about creative ideas and logistics, they are a pipeline-generating engine"; owns events "end to end globally", ABM events, "2027 marketing planning", "Evaluate sponsorship levels for ROI", "Ensure proper tracking of leads and opportunities originating from events", and "pre and post event campaigns, treating each event as the centerpiece of a full program".Source
    • Your websiteEvents listing (45 entries): newest first, past and future mixed; on October 21 the "Upcoming events" block on event pages listed only Gartner and GTC Berlin, both ending that week. The Consero Spring 2025 page is dated "10-12 Mar 2024". Meeting requests go to an events@ mailbox or a HubSpot form.Source
  • 02

    The events listing mixes past and future in one list of 45, and on October 21 the "Upcoming events" block on event pages held only two shows ending that week. After that it will be empty unless new events are added. One old page is even dated a year earlier than its title (Consero Spring 2025 shows "10-12 Mar 2024").

    Medium impactLow effort First result in 2 weeks Field Marketing Manager

    First action

    Add the confirmed 2027 shows to the list.

    How to measure it

    Upcoming events shown at any time

    Now
    –
    Target
    5+
    By
    30 days

    Steps

    1. 1

      Split the list

      Upcoming first, past in a tab.

      Web Developer 1 day

    2. 2

      Add next quarter

      Every confirmed show.

      Field Marketing Manager 2 days

    3. 3

      City signup

      "Tell me when you are near me".

      Marketing Operations Manager 1 day

    4. 4

      Fix dates

      Check every past page.

      Field Marketing Manager 1 day

    5. 5

      Link from nav

      Event list in the main menu.

      Web Developer 1 hour

    6. 6

      Review monthly

      Keep the calendar full.

      Field Marketing Manager monthly

    First result
    2 weeks
    Cost
    $0
    Owner
    Field Marketing Manager

    Smallest test

    Publish the next three shows this week.

    Build the prospect list. The list compiled from public sources, verified, deduplicated and delivered to your CRM. Usually live within days.

    Book a working session

    Why it works

    Default the list to upcoming events with a "past events" tab; publish the next quarter's confirmed shows as soon as they are booked, each with a meeting booker; add a "meet us in your city" signup for the regions without a show; fix the wrong dates.

    Buyers and partners plan meetings weeks ahead; an empty calendar loses those meetings to rivals at the same shows.

    Risks and how to handle them

    • Shows not yet confirmed

      List them as "planned" with a signup.

    Evidence

    • Your websiteEvents listing (45 entries): newest first, past and future mixed; on October 21 the "Upcoming events" block on event pages listed only Gartner and GTC Berlin, both ending that week. The Consero Spring 2025 page is dated "10-12 Mar 2024". Meeting requests go to an events@ mailbox or a HubSpot form.Source
    • HiringField Marketing Manager (6-month contract, US, posted September 1, 2026): "Events at PolyAI are not just about creative ideas and logistics, they are a pipeline-generating engine"; owns events "end to end globally", ABM events, "2027 marketing planning", "Evaluate sponsorship levels for ROI", "Ensure proper tracking of leads and opportunities originating from events", and "pre and post event campaigns, treating each event as the centerpiece of a full program".Source
    • HiringSenior Marketing Manager, EMEA (UK, posted October 20, 2026): owns "the EMEA marketing plan, budget and pipeline targets"; field events "including owned events, roadshows, executive dinners and sponsored industry and developer conferences"; webinars "with local-language and time-zone relevant content"; developer "workshops, hackathons and meetups" turned into "sales-ready accounts"; and "the handoff from product-led signals to Sales and Partnerships".Source
  • 03

    PolyAI's CEO moderated a Mainstage panel at CCW Europe with CX leaders from NatWest and UniCredit on building the internal case for customer-facing AI. The event page still shows a booking form and has no recap. That conversation is exactly what EMEA bank and insurance buyers need to hear.

    High impactLow effort First result in 1 month Senior Marketing Manager

    First action

    Ask the panelists for approval to publish quotes.

    How to measure it

    Business-case workshops

    Now
    –
    Target
    15
    By
    90 days

    Steps

    1. 1

      Approvals

      Quotes and recording.

      Senior Marketing Manager, EMEA 1 week

    2. 2

      Write the recap

      Five lessons.

      Product Marketing Manager 3 days

    3. 3

      Cut clips

      Three short videos.

      Content Marketing Manager 3 days

    4. 4

      Update the event page

      Recap replaces the form.

      Web Developer 1 day

    5. 5

      Send

      Attendees and EMEA financial services list.

      Demand Generation Manager 1 week

    6. 6

      Offer workshops

      Business case sessions.

      Senior Marketing Manager, EMEA ongoing

    7. 7

      Track

      Meetings and pipeline.

      Marketing Operations Manager monthly

    First result
    1 month
    Cost
    Staff time only
    Owner
    Senior Marketing Manager, EMEA

    Smallest test

    Send a written recap to CCW Europe contacts this week.

    Why it works

    With the panelists' approval, publish a recap: five lessons, short quotes, and the recording or clips. Send it to everyone who met PolyAI at CCW Europe and to EMEA financial services targets, with an offer for a "business case" workshop. Reuse it at the next UK and EU shows.

    Peer proof from named European banks is the strongest asset an EMEA marketer can have in a first month.

    Risks and how to handle them

    • Panelists decline

      Publish PolyAI's own lessons without quotes.

    Evidence

    • Your websiteCCW Europe 2026 page (Amsterdam, 5-7 October): PolyAI's CEO moderated a Mainstage panel "Winning Over the Room: How CX Leaders Are Building the Case for Customer-Facing AI" with CX leaders "including NatWest and UniCredit". After the event the page still offers "Grab time with our team" and a form; there is no recording or recap.Source
    • HiringSenior Marketing Manager, EMEA (UK, posted October 20, 2026): owns "the EMEA marketing plan, budget and pipeline targets"; field events "including owned events, roadshows, executive dinners and sponsored industry and developer conferences"; webinars "with local-language and time-zone relevant content"; developer "workshops, hackathons and meetups" turned into "sales-ready accounts"; and "the handoff from product-led signals to Sales and Partnerships".Source
    • Your websiteSitemap (708 URLs, checked October 21, 2026): 314 blog posts, 107 podcasts, 43 events, 25 webinars, 21 customer stories, including European customers such as UniCredit Zagrebacka banka, Hawksmoor, Cote Brasserie, Simplyhealth, Citizens Advice Scotland and Atos; partner pages for AWS, OpenTable and Tripleseat; one listed URL (the Carter's story, with an encoded apostrophe) returns "not found"; no comparison pages against other vendors.Source
  • 04

    PolyAI says it deploys agents in "75+ languages", but its languages page names 42, and all four public call recordings are in English. A German or French buyer cannot hear the product in their own language.

    Medium impactLow effort First result in 1 month Product Marketing Manager

    First action

    Get the full language list from product.

    How to measure it

    Demos from the languages page

    Now
    –
    Target
    +30%
    By
    90 days

    Steps

    1. 1

      Full list

      From product.

      Product Marketing Manager 1 day

    2. 2

      Update the page

      Every language or a corrected claim.

      Web Developer 1 day

    3. 3

      Scripts

      Same scenarios as the English recordings.

      Product Marketing Manager 2 days

    4. 4

      Record

      Six languages.

      Solutions Engineer 1 week

    5. 5

      Publish

      Languages page and EMEA pages.

      Web Developer 1 day

    6. 6

      Use in sales

      Send samples in outreach.

      Senior Marketing Manager, EMEA ongoing

    First result
    1 month
    Cost
    Staff time only
    Owner
    Product Marketing Manager

    Smallest test

    Record one German sample call this week.

    Why it works

    List every supported language (or change the claim to match), and record short sample calls in German, French, Spanish, Italian, Dutch and Arabic with the same scenarios as the English recordings. Put the samples on the languages page and the EMEA event pages.

    Native-sounding speech is the hardest thing to prove in a deck; a 30-second sample settles it.

    Risks and how to handle them

    • Recordings sound scripted

      Use real-style scenarios with interruptions.

    Evidence

    • Your websiteLanguages page: "PolyAI deploys multilingual dialog agents in 75+ languages" but the page lists 42 languages by name. The site itself is English only: no hreflang tags and no translated pages among its 708 sitemap URLs. The four public call recordings are in English.Source
    • HiringPolyAI's description in its job posts: the "Agentic Dialog Platform"; "Powered by Raven, a proprietary dialog model trained on more than a billion enterprise conversations"; "PolyAI serves hundreds of enterprises across 75 languages and 25 countries, including Metro Bank, Marriott, PG&E, and UniCredit."Source
    • HiringSenior Marketing Manager, EMEA (UK, posted October 20, 2026): owns "the EMEA marketing plan, budget and pipeline targets"; field events "including owned events, roadshows, executive dinners and sponsored industry and developer conferences"; webinars "with local-language and time-zone relevant content"; developer "workshops, hackathons and meetups" turned into "sales-ready accounts"; and "the handoff from product-led signals to Sales and Partnerships".Source
  • 05

    The sitemap lists the Carter's customer story with an encoded apostrophe that returns "not found", along with old campaign pages such as a Mother's Day OpenTable offer and nomination pages for past CX 100 years.

    Low impactLow effort First result in 1 week Web Developer

    First action

    Rename the Carter's slug and redirect it.

    How to measure it

    Valid sitemap URLs

    Now
    –
    Target
    100%
    By
    30 days

    Steps

    1. 1

      Fix the slug

      Carter's story.

      Web Developer 1 hour

    2. 2

      List old campaigns

      Offers and past nominations.

      Web Developer 1 day

    3. 3

      Redirect

      To current pages.

      Web Developer 1 day

    4. 4

      Resubmit

      Search Console.

      Web Developer 1 hour

    5. 5

      Monthly check

      Automated status crawl.

      Web Developer 1 day

    6. 6

      Review

      Before each campaign ends.

      Marketing Operations Manager monthly

    First result
    1 week
    Cost
    $0
    Owner
    Web Developer

    Smallest test

    Fix the Carter's URL today.

    Why it works

    Change the Carter's URL to a slug without punctuation and redirect the old one; redirect past campaign pages to their current versions; add a monthly sitemap check.

    A clean sitemap helps new blog posts and events get indexed quickly, and the Carter's story is one of the strongest retail proofs.

    Risks and how to handle them

    • Old pages with backlinks

      Redirect rather than delete.

    Evidence

    • Your websiteSitemap (708 URLs, checked October 21, 2026): 314 blog posts, 107 podcasts, 43 events, 25 webinars, 21 customer stories, including European customers such as UniCredit Zagrebacka banka, Hawksmoor, Cote Brasserie, Simplyhealth, Citizens Advice Scotland and Atos; partner pages for AWS, OpenTable and Tripleseat; one listed URL (the Carter's story, with an encoded apostrophe) returns "not found"; no comparison pages against other vendors.Source
  • 06

    Real visitors fail Google's Core Web Vitals on both loading and responsiveness (296 ms INP), mostly from scripts: 1.4 MB of JavaScript, 865 ms of blocking time, and Facebook scripts alone blocking 200 ms. A platform selling sub-300 ms responses should feel fast.

    Medium impactMedium effort First result in 1 month Web Developer

    First action

    List the 15 third parties and their owners.

    How to measure it

    Field INP

    Now
    –
    Target
    <200 ms
    By
    60 days

    Steps

    1. 1

      Audit tags

      Owners and purpose.

      Marketing Operations Manager 2 days

    2. 2

      Remove orphans

      No owner, no tag.

      Marketing Operations Manager 1 day

    3. 3

      Defer the rest

      After first interaction.

      Web Developer 3 days

    4. 4

      Split the demo

      Load the builder on click.

      Web Developer 3 days

    5. 5

      Re-test

      PageSpeed and field data.

      Web Developer 4 weeks

    6. 6

      Measure

      Sign-up rate before and after.

      Demand Generation Manager monthly

    First result
    1 month
    Cost
    Staff time only
    Owner
    Web Developer

    Smallest test

    Defer the Facebook scripts and re-run PageSpeed.

    Why it works

    Load advertising and enrichment scripts after the first interaction, remove tags that no longer have an owner, and split the homepage's interactive builder demo so it loads only when used. Re-test and watch the field data for a month.

    Faster pages lift sign-ups on "Try free" and help paid landing pages.

    Risks and how to handle them

    • Attribution gaps

      Check conversions after each change.

    Evidence

    • Google PageSpeedpoly.ai on mobile: performance 77/100 (desktop 98); real visitors fail Core Web Vitals on loading and responsiveness (field LCP 2.8 s, INP 296 ms; TTFB 1.1 s); total blocking time 865 ms in the lab; 1.4 MB of JavaScript; Facebook scripts alone 225 KB with 200 ms blocking; 15 third parties.Source
    • Your websiteHomepage: "The Frontier of Agentic Dialog"; buttons "Talk to an expert" and "Try free"; Dialog Studio "builds an enterprise-ready dialog agent in under 10 minutes"; "90% of calls resolved end to end ... on our largest deployments"; "100M+ calls a year"; "99.994% uptime"; data residency "US, UK, EU, APAC"; SOC 2, ISO 27001, PCI DSS, GDPR.Source

This quarter 10

The core plays for the next three months.

  • 07

    PolyAI is moving from sales-led to product-led growth, and the new business development leader must find "which signups sit inside enterprise and mid-market accounts". A developer at a bank who builds a test agent on a Saturday is a better lead than most event badges.

    High impactMedium effort First result in 1 quarter Senior Manager

    First action

    Run last month's signups against the target list.

    How to measure it

    Opportunities from target-account signups

    Now
    –
    Target
    20 a quarter
    By
    2 quarters

    Steps

    1. 1

      Backtest

      Last month's signups vs targets.

      Senior Manager, Business Development 1 week

    2. 2

      Automate the match

      Domain and enrichment.

      Marketing Operations Manager 2 weeks

    3. 3

      Alerts

      To the account owner within an hour.

      Marketing Operations Manager 1 week

    4. 4

      Write the play

      Help first.

      Senior Manager, Business Development 1 week

    5. 5

      Coach BDRs

      Weekly reviews.

      Senior Manager, Business Development weekly

    6. 6

      Measure

      Opportunities and conversion.

      Marketing Operations Manager monthly

    First result
    1 quarter
    Cost
    Enrichment tool cost
    Owner
    Senior Manager, Business Development

    Smallest test

    Hand ten target-account signups to BDRs this week.

    Why it works

    Match each signup's email domain and company to the target account list in HubSpot, enrich the rest, and alert the account's owner with what the person built (use case, minutes, languages). Give BDRs a short play: a helpful message from a solutions engineer, not a sales pitch.

    Fast, relevant help turns a free trial at a target account into a sponsored proof of concept.

    Risks and how to handle them

    • Developers dislike sales contact

      Lead with technical help and respect opt-outs.

    Evidence

    • HiringSenior Manager, Business Development (US/Canada, posted September 22, 2026): "PolyAI is shifting from a sales led motion to a product led growth (PLG) motion"; owns the BDR team and "the emerging PLG lead motion generated through Agent Studio signups"; "identify which signups sit inside enterprise and mid-market accounts"; "sharpens behavioral scoring"; tools include HubSpot and PostHog.Source
    • Your websitePricing page: the platform is "Talk to our team" and "priced on a per-minute basis"; the Dialog-RSN-1 API is "2¢ per connected minute, billed per second", concurrent calls "2 until you add a card, then 10 included", with free sign-up credit. Basics included: per-second billing, model upgrades, integrations, telephony over SIP, testing and A/B tests, monitoring.Source
    • Your websiteHomepage: "The Frontier of Agentic Dialog"; buttons "Talk to an expert" and "Try free"; Dialog Studio "builds an enterprise-ready dialog agent in under 10 minutes"; "90% of calls resolved end to end ... on our largest deployments"; "100M+ calls a year"; "99.994% uptime"; data residency "US, UK, EU, APAC"; SOC 2, ISO 27001, PCI DSS, GDPR.Source
  • 08

    The EMEA role asks for webinars "with local-language and time-zone relevant content", and PolyAI sells agents in dozens of languages, but poly.ai is English only. European buyers in banking, insurance and utilities often search and read in their own language first.

    High impactHigh effort First result in 2 quarters Senior Marketing Manager

    First action

    Rank EMEA countries by pipeline and pick two.

    How to measure it

    Local-language demos

    Now
    –
    Target
    30 a quarter
    By
    2 quarters

    Steps

    1. 1

      Pick markets

      Pipeline and team coverage.

      Senior Marketing Manager, EMEA 1 week

    2. 2

      Translate the core

      Five pages per market.

      Localization agency 1 month

    3. 3

      Local proof

      One customer story each.

      Senior Marketing Manager, EMEA 1 month

    4. 4

      Hreflang

      Linked language versions.

      Web Developer 1 week

    5. 5

      Local webinar

      Native-speaking expert.

      Senior Marketing Manager, EMEA 1 quarter

    6. 6

      Route demos

      By country.

      Marketing Operations Manager 1 week

    7. 7

      Measure

      Demos and pipeline by market.

      Senior Marketing Manager, EMEA monthly

    First result
    2 quarters
    Cost
    Translation budget
    Owner
    Senior Marketing Manager, EMEA

    Smallest test

    Run one webinar in German with a German customer.

    Why it works

    Start with the two countries with the most pipeline: translated homepage, languages, security and two industry pages, a local customer story, and one webinar per quarter in the local language at a local time. Add hreflang and route demos to the right sellers.

    Local pages and webinars widen the funnel in markets where English-only rivals look foreign.

    Risks and how to handle them

    • Translations drift from English updates

      Translate only the core pages and review quarterly.

    Evidence

    • HiringSenior Marketing Manager, EMEA (UK, posted October 20, 2026): owns "the EMEA marketing plan, budget and pipeline targets"; field events "including owned events, roadshows, executive dinners and sponsored industry and developer conferences"; webinars "with local-language and time-zone relevant content"; developer "workshops, hackathons and meetups" turned into "sales-ready accounts"; and "the handoff from product-led signals to Sales and Partnerships".Source
    • Your websiteLanguages page: "PolyAI deploys multilingual dialog agents in 75+ languages" but the page lists 42 languages by name. The site itself is English only: no hreflang tags and no translated pages among its 708 sitemap URLs. The four public call recordings are in English.Source
    • Your websiteSitemap (708 URLs, checked October 21, 2026): 314 blog posts, 107 podcasts, 43 events, 25 webinars, 21 customer stories, including European customers such as UniCredit Zagrebacka banka, Hawksmoor, Cote Brasserie, Simplyhealth, Citizens Advice Scotland and Atos; partner pages for AWS, OpenTable and Tripleseat; one listed URL (the Carter's story, with an encoded apostrophe) returns "not found"; no comparison pages against other vendors.Source
  • 09

    PolyAI publishes the CX 100 every year, a list of the most customer-focused CX leaders, and the EMEA role includes "executive dinners". The honorees are the senior CX buyers PolyAI wants to meet, and they already have a reason to like PolyAI.

    High impactMedium effort First result in 1 quarter Senior Marketing Manager

    First action

    Match the 2026 list to target accounts.

    How to measure it

    Opportunities from dinners

    Now
    –
    Target
    10 a quarter
    By
    2 quarters

    Steps

    1. 1

      Map honorees

      Accounts and regions.

      Senior Marketing Manager, EMEA 1 week

    2. 2

      Plan dinners

      London and two EU cities.

      Senior Marketing Manager, EMEA 1 month

    3. 3

      Customer speaker

      One per dinner.

      Senior Marketing Manager, EMEA 1 month

    4. 4

      Invite

      Personal notes from the CEO.

      Senior Marketing Manager, EMEA 3 weeks

    5. 5

      Follow up

      Private briefings.

      Account Executive 2 weeks

    6. 6

      Measure

      Meetings and pipeline.

      Marketing Operations Manager quarterly

    First result
    1 quarter
    Cost
    Dinner costs
    Owner
    Senior Marketing Manager, EMEA

    Smallest test

    Host one London dinner for ten honorees.

    Why it works

    Map the 2023-2026 honorees to target accounts, host small dinners in London and two European cities with a customer speaker, and give each honoree a private briefing on the State of Customer Conversations findings. Repeat in US cities with the field marketer.

    An award list is a warm ABM list, and peer dinners are where senior CX leaders compare notes.

    Risks and how to handle them

    • Feels transactional

      Keep dinners about peers; sell only on request.

    Evidence

    • Your websiteThe CX 100 2026: "PolyAI's annual list of the most transformative, empowering and customer-focused CX leaders in the world", 100 named winners; earlier lists for 2023-2025 are also on the site.Source
    • HiringSenior Marketing Manager, EMEA (UK, posted October 20, 2026): owns "the EMEA marketing plan, budget and pipeline targets"; field events "including owned events, roadshows, executive dinners and sponsored industry and developer conferences"; webinars "with local-language and time-zone relevant content"; developer "workshops, hackathons and meetups" turned into "sales-ready accounts"; and "the handoff from product-led signals to Sales and Partnerships".Source
    • Your websiteState of Customer Conversations Report 2026: "based on surveys of thousands of business leaders and consumers in 2026"; "CX leaders think their people and systems are delivering. Customers disagree."Source
  • 10

    The field marketer must "Evaluate sponsorship levels for ROI" and own reporting on pipeline from events, with the 2027 plan due. PolyAI attends 15+ shows a year across contact center, health, hotels and finance.

    High impactMedium effort First result in 1 quarter Field Marketing Manager

    First action

    Score the last five shows with the data you have.

    How to measure it

    Shows with a full scorecard

    Now
    –
    Target
    100%
    By
    2 quarters

    Steps

    1. 1

      Define metrics

      Same for every show.

      Field Marketing Manager 1 week

    2. 2

      Lead capture

      One method into HubSpot.

      Marketing Operations Manager 2 weeks

    3. 3

      Backfill

      Last five shows.

      Field Marketing Manager 2 weeks

    4. 4

      Attribution

      Event source on opportunities in Salesforce.

      Marketing Operations Manager 2 weeks

    5. 5

      Rank shows

      For 2027.

      Field Marketing Manager 1 month

    6. 6

      Share

      With sales leadership.

      Field Marketing Manager quarterly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Field Marketing Manager

    Smallest test

    Score the last show this week.

    Why it works

    Define a standard: target accounts attending, meetings booked before, during and after, opportunities and pipeline at 30 and 90 days, and cost per opportunity. Capture leads the same way at every show (badge scan to HubSpot with event source), and rank shows for 2027.

    Comparable numbers let the team cut weak shows and double down on strong ones in the 2027 plan.

    Risks and how to handle them

    • Events influence more than they source

      Report both sourced and influenced.

    Evidence

    • HiringField Marketing Manager (6-month contract, US, posted September 1, 2026): "Events at PolyAI are not just about creative ideas and logistics, they are a pipeline-generating engine"; owns events "end to end globally", ABM events, "2027 marketing planning", "Evaluate sponsorship levels for ROI", "Ensure proper tracking of leads and opportunities originating from events", and "pre and post event campaigns, treating each event as the centerpiece of a full program".Source
    • Your websiteEvents listing (45 entries): newest first, past and future mixed; on October 21 the "Upcoming events" block on event pages listed only Gartner and GTC Berlin, both ending that week. The Consero Spring 2025 page is dated "10-12 Mar 2024". Meeting requests go to an events@ mailbox or a HubSpot form.Source
  • 11

    The EMEA role covers developer workshops and hackathons and turning "developer engagement into sales-ready accounts". The API is cheap to try (2 cents a connected minute), and there is a Discord community and an ADK.

    High impactMedium effort First result in 1 quarter Developer Relations Manager

    First action

    Plan one London hackathon with a customer problem.

    How to measure it

    Opportunities from developer events

    Now
    –
    Target
    8 a quarter
    By
    2 quarters

    Steps

    1. 1

      Pick the problem

      From a customer.

      Developer Relations Manager 2 weeks

    2. 2

      Credit and access

      For every team.

      Developer Relations Manager 1 week

    3. 3

      Run the event

      London first.

      Developer Relations Manager 1 month

    4. 4

      Score teams

      By account fit.

      Senior Manager, Business Development 1 week

    5. 5

      Handoff

      To account owners with the build.

      Senior Manager, Business Development 1 week

    6. 6

      Community

      Winners showcased on Discord.

      Developer Relations Manager ongoing

    First result
    1 quarter
    Cost
    Venue and credit
    Owner
    Developer Relations Manager

    Smallest test

    Run a two-hour online build session first.

    Why it works

    Run hackathons at developer conferences and in London: a real contact center problem, API credit for every team, judges from customers. Score teams by employer and route those at target accounts to sales with what they built.

    Developers who have built something are the internal champions an enterprise deal needs.

    Risks and how to handle them

    • Students, not buyers

      Invite through target accounts' engineering teams.

    Evidence

    • HiringSenior Marketing Manager, EMEA (UK, posted October 20, 2026): owns "the EMEA marketing plan, budget and pipeline targets"; field events "including owned events, roadshows, executive dinners and sponsored industry and developer conferences"; webinars "with local-language and time-zone relevant content"; developer "workshops, hackathons and meetups" turned into "sales-ready accounts"; and "the handoff from product-led signals to Sales and Partnerships".Source
    • Your websitePricing page: the platform is "Talk to our team" and "priced on a per-minute basis"; the Dialog-RSN-1 API is "2¢ per connected minute, billed per second", concurrent calls "2 until you add a card, then 10 included", with free sign-up credit. Basics included: per-second billing, model upgrades, integrations, telephony over SIP, testing and A/B tests, monitoring.Source
    • Your websiteDevelopers: an API key flow at studio.poly.ai, docs, an ADK, MCP support, a changelog and a Discord community; the September 30, 2026 webinar "Meet Wren: The agent behind your agents" is gated behind a registration form.Source
  • 12

    PolyAI's promise is that you cannot tell its agents from great staff. At a crowded booth, a printed number that attendees call on their own phone proves it in a minute, in their own language and accent.

    High impactLow effort First result in 1 month Field Marketing Manager

    First action

    Build the bank demo agent.

    How to measure it

    Callers who book

    Now
    –
    Target
    15%
    By
    2 quarters

    Steps

    1. 1

      Build agents

      Four industries.

      Solutions Engineer 2 weeks

    2. 2

      One number

      With a menu and languages.

      Solutions Engineer 1 week

    3. 3

      Signs

      Booth and badges.

      Field Marketing Manager 1 week

    4. 4

      Follow-up text

      Summary and booking link.

      Marketing Operations Manager 1 week

    5. 5

      Use at shows

      Every booth.

      Field Marketing Manager ongoing

    6. 6

      Measure

      Calls and meetings.

      Field Marketing Manager monthly

    First result
    1 month
    Cost
    Call minutes
    Owner
    Field Marketing Manager

    Smallest test

    Use it at the next show.

    Why it works

    Set up demo agents per industry (bank, hotel, restaurant, utility) on one number with a menu, print it on booth signs and badges, and text each caller a link to book a meeting with their call summary.

    A personal call is memorable, and the text follow-up captures leads who never stop at the booth.

    Risks and how to handle them

    • Noisy halls

      Encourage calls after the show too.

    Evidence

    • Your websiteHomepage: "The Frontier of Agentic Dialog"; buttons "Talk to an expert" and "Try free"; Dialog Studio "builds an enterprise-ready dialog agent in under 10 minutes"; "90% of calls resolved end to end ... on our largest deployments"; "100M+ calls a year"; "99.994% uptime"; data residency "US, UK, EU, APAC"; SOC 2, ISO 27001, PCI DSS, GDPR.Source
    • Your websiteLanguages page: "PolyAI deploys multilingual dialog agents in 75+ languages" but the page lists 42 languages by name. The site itself is English only: no hreflang tags and no translated pages among its 708 sitemap URLs. The four public call recordings are in English.Source
    • HiringField Marketing Manager (6-month contract, US, posted September 1, 2026): "Events at PolyAI are not just about creative ideas and logistics, they are a pipeline-generating engine"; owns events "end to end globally", ABM events, "2027 marketing planning", "Evaluate sponsorship levels for ROI", "Ensure proper tracking of leads and opportunities originating from events", and "pre and post event campaigns, treating each event as the centerpiece of a full program".Source
  • 13

    PolyAI has partner pages for OpenTable and Tripleseat and restaurant and hospitality customers such as Hawksmoor, Cote Brasserie, Fogo de Chao and Golden Nugget. Restaurant groups and hotels are reached most cheaply through the platforms they already use.

    Medium impactMedium effort First result in 2 quarters Field Marketing Manager

    First action

    Propose the first roadshow to one partner.

    How to measure it

    Pilots from roadshows

    Now
    –
    Target
    6 a quarter
    By
    2 quarters

    Steps

    1. 1

      Agree with partners

      Cities and lists.

      Partnerships Manager 1 month

    2. 2

      Customer speakers

      One per city.

      Field Marketing Manager 1 month

    3. 3

      Invitations

      Sent by partners.

      Partnerships Manager 3 weeks

    4. 4

      Run

      Three cities.

      Field Marketing Manager 1 quarter

    5. 5

      Pilot offer

      Partner pricing.

      Account Executive ongoing

    6. 6

      Report

      To partners and sales.

      Field Marketing Manager monthly

    First result
    2 quarters
    Cost
    Shared event costs
    Owner
    Field Marketing Manager

    Smallest test

    Run one city with one partner.

    Why it works

    Run joint half-day roadshows with each partner in three cities: a customer story, a live booking-call demo and partner-led invitations to their customers. Offer a partner-priced pilot.

    Partner invitations get into rooms PolyAI could not fill alone, at a fraction of the cost of a sponsorship.

    Risks and how to handle them

    • Partner priorities change

      Agree a two-event commitment.

    Evidence

    • Your websiteSitemap (708 URLs, checked October 21, 2026): 314 blog posts, 107 podcasts, 43 events, 25 webinars, 21 customer stories, including European customers such as UniCredit Zagrebacka banka, Hawksmoor, Cote Brasserie, Simplyhealth, Citizens Advice Scotland and Atos; partner pages for AWS, OpenTable and Tripleseat; one listed URL (the Carter's story, with an encoded apostrophe) returns "not found"; no comparison pages against other vendors.Source
    • HiringField Marketing Manager (6-month contract, US, posted September 1, 2026): "Events at PolyAI are not just about creative ideas and logistics, they are a pipeline-generating engine"; owns events "end to end globally", ABM events, "2027 marketing planning", "Evaluate sponsorship levels for ROI", "Ensure proper tracking of leads and opportunities originating from events", and "pre and post event campaigns, treating each event as the centerpiece of a full program".Source
  • 14

    PolyAI's 2026 report surveyed thousands of business leaders and consumers and found that customers disagree with CX leaders about service. Country numbers for the UK, Germany, France and the US would give each region its own press story and event talk.

    High impactMedium effort First result in 1 quarter Product Marketing Manager

    First action

    Check the sample size by country.

    How to measure it

    Regional edition downloads

    Now
    –
    Target
    3,000
    By
    2 quarters

    Steps

    1. 1

      Check samples

      By country.

      Product Marketing Manager 1 week

    2. 2

      Cut data

      Country and industry.

      Research Analyst 2 weeks

    3. 3

      Write editions

      Four countries.

      Product Marketing Manager 1 month

    4. 4

      Press

      National business media.

      PR Manager 1 month

    5. 5

      Event talks

      Open with local findings.

      Senior Marketing Manager, EMEA ongoing

    6. 6

      Measure

      Downloads and pipeline influenced.

      Marketing Operations Manager monthly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Product Marketing Manager

    Smallest test

    Publish a UK edition first.

    Why it works

    Cut the data by country and industry, publish short national editions with local commentary, pitch national business press, and use the findings as the opening of every event talk and executive dinner.

    Local data gets local coverage, and one survey becomes a year of content.

    Risks and how to handle them

    • Small country samples

      Publish only where the sample is sound.

    Evidence

    • Your websiteState of Customer Conversations Report 2026: "based on surveys of thousands of business leaders and consumers in 2026"; "CX leaders think their people and systems are delivering. Customers disagree."Source
    • HiringSenior Marketing Manager, EMEA (UK, posted October 20, 2026): owns "the EMEA marketing plan, budget and pipeline targets"; field events "including owned events, roadshows, executive dinners and sponsored industry and developer conferences"; webinars "with local-language and time-zone relevant content"; developer "workshops, hackathons and meetups" turned into "sales-ready accounts"; and "the handoff from product-led signals to Sales and Partnerships".Source
  • 15

    The Wren webinar and other on-demand sessions sit behind a registration form. Many visitors leave rather than fill a form for a video they have not seen.

    Medium impactLow effort First result in 1 month Demand Generation Manager

    First action

    Add a five-minute preview to the Wren webinar.

    How to measure it

    On-demand registrations

    Now
    –
    Target
    +25%
    By
    60 days

    Steps

    1. 1

      Pick two webinars

      Highest traffic.

      Demand Generation Manager 1 day

    2. 2

      Cut previews

      Five minutes.

      Content Marketing Manager 2 days

    3. 3

      Add chapters

      For the full video.

      Content Marketing Manager 1 day

    4. 4

      A/B test

      Preview vs fully gated.

      Marketing Operations Manager 1 month

    5. 5

      Roll out

      If it wins.

      Demand Generation Manager 2 weeks

    6. 6

      Share clips

      Social and sales.

      Demand Generation Manager ongoing

    First result
    1 month
    Cost
    $0
    Owner
    Demand Generation Manager

    Smallest test

    Test one webinar for a month.

    Why it works

    Show the first five minutes or a highlight clip openly, with the form before the rest; add chapter titles; test against the fully gated page on two webinars.

    A preview raises completion of the form among people who are actually interested, and the open clip can rank and be shared.

    Risks and how to handle them

    • Fewer total leads

      Judge on pipeline, not form fills.

    Evidence

    • Your websiteDevelopers: an API key flow at studio.poly.ai, docs, an ADK, MCP support, a changelog and a Discord community; the September 30, 2026 webinar "Meet Wren: The agent behind your agents" is gated behind a registration form.Source
    • Your websiteSitemap (708 URLs, checked October 21, 2026): 314 blog posts, 107 podcasts, 43 events, 25 webinars, 21 customer stories, including European customers such as UniCredit Zagrebacka banka, Hawksmoor, Cote Brasserie, Simplyhealth, Citizens Advice Scotland and Atos; partner pages for AWS, OpenTable and Tripleseat; one listed URL (the Carter's story, with an encoded apostrophe) returns "not found"; no comparison pages against other vendors.Source
  • 16

    Enterprise buyers shortlist three or four agent platforms, and the sitemap has no comparison pages. Rivals such as Parloa (strong in Europe), Sierra, Decagon and NiCE Cognigy each lead with a different story.

    High impactMedium effort First result in 1 quarter Product Marketing Manager

    First action

    Ask sales which rival appears most in EMEA and US deals.

    How to measure it

    Comparison-page demos

    Now
    –
    Target
    20 a quarter
    By
    2 quarters

    Steps

    1. 1

      Rank rivals

      From deal data.

      Product Marketing Manager 1 week

    2. 2

      Check facts

      Current features and claims.

      Product Marketing Manager 2 weeks

    3. 3

      Write pages

      Fair, specific.

      Product Marketing Manager 1 month

    4. 4

      Legal review

      Claims and trademarks.

      Legal 2 weeks

    5. 5

      Publish

      With a demo offer.

      Web Developer 1 week

    6. 6

      Refresh

      Quarterly.

      Product Marketing Manager quarterly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Product Marketing Manager

    Smallest test

    Publish one comparison first.

    Why it works

    Publish fair comparison pages focused on what PolyAI does best: voice-first own models, latency, languages, data residency and resolution rates on large deployments. Use the same pages as sales competitor comparisons and update them quarterly.

    Comparison searches are late-stage, and fair pages are also what AI assistants quote when buyers ask.

    Risks and how to handle them

    • Rival claims change fast

      Date each page and cite sources.

    Evidence

    • Competitor researchRivals' own homepages: Parloa, "the AI agent management platform for enterprise CX"; Sierra, "Better outcomes. Built on Sierra."; Decagon, "The AI concierge for every customer"; NiCE Cognigy, "Enterprise Customer Service AI & AI Agents ... try it free today"; ElevenLabs, conversational AI "in 90+ languages".Source
    • Your websiteHomepage: "The Frontier of Agentic Dialog"; buttons "Talk to an expert" and "Try free"; Dialog Studio "builds an enterprise-ready dialog agent in under 10 minutes"; "90% of calls resolved end to end ... on our largest deployments"; "100M+ calls a year"; "99.994% uptime"; data residency "US, UK, EU, APAC"; SOC 2, ISO 27001, PCI DSS, GDPR.Source
    • Your websiteSitemap (708 URLs, checked October 21, 2026): 314 blog posts, 107 podcasts, 43 events, 25 webinars, 21 customer stories, including European customers such as UniCredit Zagrebacka banka, Hawksmoor, Cote Brasserie, Simplyhealth, Citizens Advice Scotland and Atos; partner pages for AWS, OpenTable and Tripleseat; one listed URL (the Carter's story, with an encoded apostrophe) returns "not found"; no comparison pages against other vendors.Source

Big bets 3

Larger plays that can change the trajectory.

  • 17

    PolyAI sponsors 15+ third-party shows and already runs a "Let's Dialog" webinar series. The EMEA role lists "owned events". With the Series D money for go-to-market and customers such as Metro Bank, NatWest and UniCredit nearby, London is the natural home for PolyAI's own day.

    High impactHigh effort First result in 3 quarters Chief Marketing Officer

    First action

    Book a venue and three customer speakers.

    How to measure it

    Pipeline sourced or influenced

    Now
    –
    Target
    $5M
    By
    1 year

    Steps

    1. 1

      Set goals

      Accounts and pipeline.

      Chief Marketing Officer 2 weeks

    2. 2

      Venue and date

      London.

      Senior Marketing Manager, EMEA 1 month

    3. 3

      Speakers

      Customers and CX 100.

      Senior Marketing Manager, EMEA 2 months

    4. 4

      Builders' track

      With developer relations.

      Developer Relations Manager 2 months

    5. 5

      Invitations

      Personal, by account.

      Account Executive 2 months

    6. 6

      Follow-up

      Content and meetings.

      Demand Generation Manager 1 month

    First result
    3 quarters
    Cost
    Event budget
    Owner
    Chief Marketing Officer

    Smallest test

    Run a half-day customer forum first.

    Why it works

    Run a one-day event: customer talks, a builders' track with Wren and the API, a CX leaders' track with the CX 100, and a hackathon the day before. Invite target accounts personally and stream sessions for the rest of the world.

    An owned event puts PolyAI at the centre instead of one booth among many, and produces a year of content.

    Risks and how to handle them

    • Low attendance

      Start with 200 invited seats.

    Evidence

    • HiringSenior Marketing Manager, EMEA (UK, posted October 20, 2026): owns "the EMEA marketing plan, budget and pipeline targets"; field events "including owned events, roadshows, executive dinners and sponsored industry and developer conferences"; webinars "with local-language and time-zone relevant content"; developer "workshops, hackathons and meetups" turned into "sales-ready accounts"; and "the handoff from product-led signals to Sales and Partnerships".Source
    • News coveragePolyAI raised an $86 million Series D in December 2025, co-led by Georgian, Hedosophia and Khosla Ventures, to develop the technology behind Agent Studio and expand go-to-market; total funding passed $200 million.Source
    • Your websiteThe CX 100 2026: "PolyAI's annual list of the most transformative, empowering and customer-focused CX leaders in the world", 100 named winners; earlier lists for 2023-2025 are also on the site.Source
  • 18

    PolyAI describes its agents as "sovereign by design" and offers data residency in the US, UK, EU and APAC with no cross-region transfer. European banks, insurers and utilities ask about this before anything else.

    High impactMedium effort First result in 2 quarters Product Marketing Manager

    First action

    Collect the ten questions procurement asks most.

    How to measure it

    Days from security pack to approval

    Now
    –
    Target
    -30%
    By
    3 quarters

    Steps

    1. 1

      Questions

      From recent deals.

      Product Marketing Manager 2 weeks

    2. 2

      Write answers

      With security.

      Head of Security 1 month

    3. 3

      Build hub

      Pages and pack.

      Web Developer 1 month

    4. 4

      Customer stories

      European banks.

      Product Marketing Manager 2 months

    5. 5

      Use in deals

      Send at first meeting.

      Account Executive ongoing

    6. 6

      Measure

      Review time.

      Marketing Operations Manager quarterly

    First result
    2 quarters
    Cost
    Staff time only
    Owner
    Product Marketing Manager

    Smallest test

    Publish the data residency page first.

    Why it works

    Build one hub: where data lives, model hosting, certifications, sub-processors, how customer data is used for training (only with opt-in), and stories from European banks. Add a downloadable pack for procurement and a security review call booker.

    Clear answers shorten security reviews, which are the slowest step in regulated deals.

    Risks and how to handle them

    • Overpromising compliance

      Security approves every line.

    Evidence

    • Your websiteHomepage: "The Frontier of Agentic Dialog"; buttons "Talk to an expert" and "Try free"; Dialog Studio "builds an enterprise-ready dialog agent in under 10 minutes"; "90% of calls resolved end to end ... on our largest deployments"; "100M+ calls a year"; "99.994% uptime"; data residency "US, UK, EU, APAC"; SOC 2, ISO 27001, PCI DSS, GDPR.Source
    • HiringPolyAI's description in its job posts: the "Agentic Dialog Platform"; "Powered by Raven, a proprietary dialog model trained on more than a billion enterprise conversations"; "PolyAI serves hundreds of enterprises across 75 languages and 25 countries, including Metro Bank, Marriott, PG&E, and UniCredit."Source
    • HiringSenior Marketing Manager, EMEA (UK, posted October 20, 2026): owns "the EMEA marketing plan, budget and pipeline targets"; field events "including owned events, roadshows, executive dinners and sponsored industry and developer conferences"; webinars "with local-language and time-zone relevant content"; developer "workshops, hackathons and meetups" turned into "sales-ready accounts"; and "the handoff from product-led signals to Sales and Partnerships".Source
  • 19

    The business development role must sharpen "behavioral scoring" so the PLG model surfaces enterprise fit, with PostHog in the stack. What a signup builds (use case, integrations, languages, call volume tested) says more than a job title.

    High impactHigh effort First result in 3 quarters Senior Manager

    First action

    List product events available today.

    How to measure it

    Product-qualified leads converting

    Now
    –
    Target
    25%
    By
    3 quarters

    Steps

    1. 1

      List events

      In PostHog.

      Product Manager 1 week

    2. 2

      Draft score

      Usage plus account fit.

      Senior Manager, Business Development 2 weeks

    3. 3

      Backtest

      Against past opportunities.

      Marketing Operations Manager 2 weeks

    4. 4

      Route

      High scores to BDRs.

      Marketing Operations Manager 2 weeks

    5. 5

      Review

      Monthly with sales.

      Senior Manager, Business Development monthly

    6. 6

      Tune

      Quarterly.

      Senior Manager, Business Development quarterly

    First result
    3 quarters
    Cost
    Analyst time
    Owner
    Senior Manager, Business Development

    Smallest test

    Score last quarter's signups by hand.

    Why it works

    Define a score from product events: telephony connected, integration added, test calls, languages, team invites. Combine it with account fit, send high scores to BDRs and solutions engineers, and review monthly which scores became opportunities.

    Usage-based scoring finds the serious builders early and keeps BDRs off tyre-kickers.

    Risks and how to handle them

    • Score rewards activity, not intent

      Weight integrations and telephony most.

    Evidence

    • HiringSenior Manager, Business Development (US/Canada, posted September 22, 2026): "PolyAI is shifting from a sales led motion to a product led growth (PLG) motion"; owns the BDR team and "the emerging PLG lead motion generated through Agent Studio signups"; "identify which signups sit inside enterprise and mid-market accounts"; "sharpens behavioral scoring"; tools include HubSpot and PostHog.Source
    • Your websitePricing page: the platform is "Talk to our team" and "priced on a per-minute basis"; the Dialog-RSN-1 API is "2¢ per connected minute, billed per second", concurrent calls "2 until you add a card, then 10 included", with free sign-up credit. Basics included: per-second billing, model upgrades, integrations, telephony over SIP, testing and A/B tests, monitoring.Source
    • Your websiteHomepage: "The Frontier of Agentic Dialog"; buttons "Talk to an expert" and "Try free"; Dialog Studio "builds an enterprise-ready dialog agent in under 10 minutes"; "90% of calls resolved end to end ... on our largest deployments"; "100M+ calls a year"; "99.994% uptime"; data residency "US, UK, EU, APAC"; SOC 2, ISO 27001, PCI DSS, GDPR.Source

Wildcards 2

Unexpected experiments, each with a cheap way to test it.

  • 20

    PolyAI has 107 podcast episodes. A guest slot is an easy yes for a senior CX leader and a better first conversation than a cold email.

    Medium impactLow effort First result in 1 quarter Chief Marketing Officer

    First action

    Invite five target-account leaders this month.

    How to measure it

    Guests whose accounts open opportunities

    Now
    –
    Target
    30%
    By
    2 quarters

    Steps

    1. 1

      Pick accounts

      Top targets.

      Account Executive 1 week

    2. 2

      Invite

      From the host.

      Chief Marketing Officer 2 weeks

    3. 3

      Prepare

      Their challenge.

      Podcast Producer per episode

    4. 4

      Record

      Monthly.

      Podcast Producer monthly

    5. 5

      Follow up

      Private session.

      Account Executive 2 weeks

    6. 6

      Promote

      Clips tagged to the guest.

      Demand Generation Manager per episode

    First result
    1 quarter
    Cost
    Production time
    Owner
    Chief Marketing Officer

    Smallest test

    Book two target-account guests.

    Why it works

    Reserve half the guest slots for leaders at target accounts, prepare each episode around their own challenge, and follow up with a short private session on what PolyAI saw in their industry.

    Guests become friends of the brand, and their colleagues listen.

    Risks and how to handle them

    • Feels like a sales trap

      Keep the episode editorial.

    Evidence

    • Your websiteSitemap (708 URLs, checked October 21, 2026): 314 blog posts, 107 podcasts, 43 events, 25 webinars, 21 customer stories, including European customers such as UniCredit Zagrebacka banka, Hawksmoor, Cote Brasserie, Simplyhealth, Citizens Advice Scotland and Atos; partner pages for AWS, OpenTable and Tripleseat; one listed URL (the Carter's story, with an encoded apostrophe) returns "not found"; no comparison pages against other vendors.Source
    • Your websiteThe CX 100 2026: "PolyAI's annual list of the most transformative, empowering and customer-focused CX leaders in the world", 100 named winners; earlier lists for 2023-2025 are also on the site.Source
  • 21

    PolyAI's case studies show peak-season wins (Carter's cut seasonal hiring by 60%), and it once ran a Mother's Day offer with OpenTable. Restaurants, hotels and retailers plan staffing for peaks months ahead.

    Medium impactLow effort First result in 1 quarter Demand Generation Manager

    First action

    List the peaks for four industries.

    How to measure it

    Peak-season pilots

    Now
    –
    Target
    8 a year
    By
    1 year

    Steps

    1. 1

      Peak calendar

      Four industries.

      Demand Generation Manager 1 week

    2. 2

      Offers

      Peak-ready pilot.

      Account Executive 2 weeks

    3. 3

      Stories

      Matching customers.

      Product Marketing Manager 2 weeks

    4. 4

      Campaigns

      Four months ahead.

      Demand Generation Manager ongoing

    5. 5

      Partners

      OpenTable and Tripleseat.

      Partnerships Manager ongoing

    6. 6

      Measure

      Pilots per peak.

      Marketing Operations Manager quarterly

    First result
    1 quarter
    Cost
    Campaign budget
    Owner
    Demand Generation Manager

    Smallest test

    Run one holiday retail campaign.

    Why it works

    Plan campaigns four months before each sector's peak (holiday retail, Christmas bookings, summer travel, Mother's Day) with a peak-ready pilot offer and the matching customer story.

    Timing the message to the planning cycle catches buyers when they are deciding how to cover peaks.

    Risks and how to handle them

    • Implementation time

      Start campaigns early enough for go-live.

    Evidence

    • Your websiteSitemap (708 URLs, checked October 21, 2026): 314 blog posts, 107 podcasts, 43 events, 25 webinars, 21 customer stories, including European customers such as UniCredit Zagrebacka banka, Hawksmoor, Cote Brasserie, Simplyhealth, Citizens Advice Scotland and Atos; partner pages for AWS, OpenTable and Tripleseat; one listed URL (the Carter's story, with an encoded apostrophe) returns "not found"; no comparison pages against other vendors.Source
    • HiringField Marketing Manager (6-month contract, US, posted September 1, 2026): "Events at PolyAI are not just about creative ideas and logistics, they are a pipeline-generating engine"; owns events "end to end globally", ABM events, "2027 marketing planning", "Evaluate sponsorship levels for ROI", "Ensure proper tracking of leads and opportunities originating from events", and "pre and post event campaigns, treating each event as the centerpiece of a full program".Source

03

How Programmable can help

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Have it built

ProgrammableAgency

1 of the 21 ideas are things Programmable builds and runs for its customers: pages, outreach, prospect lists, booking flows and monitors. Pick one, or send the whole list.

Prospect lists1The list compiled from public sources, verified, deduplicated and delivered to your CRM.

A 30-minute session with the engineer who would build it, not a sales call. You leave with a plan whether or not you hire us.

Book a working session

Usually live within days.

Tools for the rest

ProgrammableInfo

Turn the research into a list you can act on

These ideas start with finding the right companies. Info finds them and the right person at each, researches every one and drafts the outreach, then asks before it sends.

  • Build this list in Info for idea #2 (opens programmable.info in a new tab)

New accounts: 100,000 free credits with code BETA100K

Find the companies (opens programmable.info in a new tab)
ProgrammableTalk

Fill the events in this plan

These ideas are events. Talk gets registrants for them and tells you who's coming and what their company does before the day.

and 3 more

Plan an event (opens programmable.talk in a new tab)
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See every playbook and website review

Independent research. Programmable wrote this playbook from public sources, as they stood on October 22, 2026, and cites them throughout. PolyAI did not commission, review or endorse it, and Programmable is not affiliated with PolyAI. Company and product names are trademarks of their owners, used only to identify them. The ideas are suggestions and opinion, not professional, legal or financial advice, and not statements about how PolyAI runs its business.

Something wrong, or do you represent PolyAI? Email [email protected] and we will correct it or take it down.

30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

  1. Days 1 to 306 ideas

    Event page states, an upcoming calendar, the CCW Europe recap, language samples, sitemap fixes and speed.

    Programmable can ship 1 of these in days.

  2. Days 31 to 6012 ideas

    Target-account signups, local-language EMEA, CX 100 dinners, the event scorecard, hackathons, booth demo line, partner roadshows, country reports, webinar previews and comparison pages; podcast guests and the peak calendar.

  3. Days 61 to 903 ideas

    Commit to the big bets: an owned London event, a sovereignty hub and product-qualified lead scoring.

The research behind the plan

3 research areas, each summarised in a few lines. Open any of them for the full detail.

Customers

What customers say

Customers value agents that sound natural and handle interruptions. The most cited problem: long hold times and abandoned calls.

  • Large share of calls resolved without staff
  • Seasonal staffing peaks
  • In their words: “containment”

Market

Competitive landscape

5 competitors compared: Parloa, Sierra, Decagon, NiCE Cognigy and 1 more.

  • Gap to exploit: Local-language enterprise voice AI marketing in Europe
  • Parloa: Less emphasis on own voice models
  • Sierra: Chat-first heritage

Hiring signals

PolyAI is building a pipeline engine around events and self-serve.

  • Field Marketing Manager (6-month contract): Events as a pipeline engine, sponsorship ROI, 2027 plan. Ideas 1, 2, 10, 12, 13.
  • Senior Marketing Manager, EMEA: EMEA field events, dinners, local-language webinars, developer events. Ideas 3, 4, 8, 9, 11, 17.
  • Senior Manager, Business Development: From sales-led to PLG; Agent Studio signups. Ideas 7, 19.

From the team that wrote this playbook

All products
  • ProgrammableAgencyWorking AI systems in days, not quarters (opens programmable.agency in a new tab)
  • ProgrammableInfoAn agent that finds, researches and asks first (opens programmable.info in a new tab)
  • ProgrammableDigitalScreenshots in, an animated product demo out (opens programmable.digital in a new tab)
  • ProgrammableWatchKnow the day a supplier falls out of compliance (opens programmable.watch in a new tab)
  • ProgrammableTalkGet registrants for your events, and know who’s coming (opens programmable.talk in a new tab)
  • ProgrammablePageText what you need, your customer gets a page that works (opens programmable.page in a new tab)
  • ProgrammableCommunityForums with labelled AI members, never empty (opens programmable.community in a new tab)
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