Check growth playbook

Send each startup partner a one-page scorecard on the first business day of the month: their payroll attach rate, employees paid, month-over-month growth, the Dripos benchmark, and the three moves that lifted attach elsewhere in the portfolio. The Partner Growth Manager reviews the bottom quartile in person.

The Partner Growth Manager is hired to manage dozens of partners, surface patterns across the portfolio and track graduation criteria. A shared attach number turns those conversations into a plan with a target, and it is the leading indicator of Check's own revenue.

Subject: {Partner} payroll in {month}: {attach}% attach

Hi {first name},

{attach}% of your active customers ran payroll last month ({employees} employees paid, {growth} vs last month). The strongest partners in your segment sit at 40-50%; Dripos reached 50% and saw revenue per user rise 26%.

The three moves that lifted attach most this quarter:
1. {move one}
2. {move two}
3. {move three}

Want 30 minutes to pick one for next month?

{name}, Partner Growth, Check

• Partners will not share their customer counts

  Use the count they gave at signing and ask for an update once a quarter; show the benchmark either way.

• Benchmarks embarrass weak partners

  Send it privately and lead with the next move, not the rank.

• Your websiteDripos partner story: 26% higher average revenue per user after adding payroll, 50% of customers sign up for payroll, a 2-week build with Check Components and 125% net dollar retention. It is the only partner page with attach and revenue numbers; partners are grouped as Workforce Management (6), Vertical SaaS (4) and Accounting (1).Source
• HiringPartner Growth Manager: owns "a portfolio of dozens of growing startup partners"; "Build, execute, and refine Check's startup playbook, from onboarding to milestone tracking to renewal; define and track criteria for when a partner is ready to graduate to our enterprise portfolio"; surfaces patterns across the portfolio.Source
• HiringEnterprise Partner Growth Manager: "General Manager for a portfolio of 5-10 high priority partners"; runs launch, milestone setting and renewal negotiations; "Outline mutual success metrics/KPIs with our Partners that align their and Check's revenue/growth goals"; introduces new products and features to partners.Source

Give every partner a launch kit with a customer email, an in-app banner, a help-center article and a sales talk track, with blanks for their brand and price, plus a 30-day follow-up email for customers who did not switch.

The Enterprise Partner Growth Manager runs launch and milestone setting. A tested launch kit lifts first-month attach for every partner at once, and it is cheaper than any acquisition program Check could run.

Subject: Payroll is now in {Product}

Hi {customer first name},

You can now run payroll right where you already {schedule shifts / manage jobs / run your shop}. Your team's hours flow straight in, taxes are filed for you, and your employees get paid on time.

Set it up in about {minutes} minutes: {link}

We'll move your past payroll history over for you.

The {Product} team

• Claims about tax filing create liability

  Use only the approved compliance wording in the kit.

• Your websitePlayground case study: 1 engineer and 250 engineering hours; the stat block says "53 business days to launch" while the body says "75 days from signature to launch". A Playground customer: "The moment I got the email saying 'payroll is now available on Playground,' I jumped on it."Source
• HiringEnterprise Partner Growth Manager: "General Manager for a portfolio of 5-10 high priority partners"; runs launch, milestone setting and renewal negotiations; "Outline mutual success metrics/KPIs with our Partners that align their and Check's revenue/growth goals"; introduces new products and features to partners.Source
• Your websiteDripos partner story: 26% higher average revenue per user after adding payroll, 50% of customers sign up for payroll, a 2-week build with Check Components and 125% net dollar retention. It is the only partner page with attach and revenue numbers; partners are grouped as Workforce Management (6), Vertical SaaS (4) and Accounting (1).Source

Monitor DMARC reports for two weeks, fix any legitimate senders, then step the policy to quarantine and reject before January, and add a short "how we contact you" page partners can link from their help centers.

It closes a real impersonation path aimed at partners' customers and gives partner support a concrete answer when a phishing email appears. Enterprise security reviews also check it.

• A legitimate sender gets blocked

  Step through quarantine with reports before reject.

• programmable.infoSite scan: 464 URLs, of which 325 are changelog entries, 90 blog posts, 8 ebooks and 11 partner pages; no comparison or "vs" pages; the footer copyright still says 2024; the DMARC policy is "none" (spoofed mail is not rejected); Mozilla Observatory grade B.Source
• HiringOperations hiring: a Payroll Support Specialist and a Payroll Support Manager for corrections and amended filings, Tax Filing & Payments roles, Partner Support roles, and a Risk Analyst for payroll monitoring and fraud (account takeover, first-party fraud, impersonation).Source

A one-page activation kit (Slack install, three example questions from the partner's own support queue, and how permissions work) sent by each Partner Growth Manager, with a 20-minute setup call for the top partners.

Partner Growth Managers introduce new products to their portfolios; Checkmate answers the same blocked-filing and net-pay questions their support teams escalate. Usage during the free window is the base for Q2 revenue.

• A wrong answer on a tax question

  Lead with read-only questions and keep confirmation on every change.

• Your websiteCheckmate (September 9, 2026): Check's AI agent on the Check API, live in Production and Sandbox; the full beta is free for all partners through March, then day-to-day support tasks stay free and paid upgrades cover heavier usage.Source
• Your websiteChief Growth Officer Ian Zapolsky, "payroll for developers turned payroll for agents": Checkmate runs on Check's MCP server with the user's permissions; value in payroll is moving to the compliance engine underneath and to whoever owns the customer on top; Warp, Miter, Workstream and Homebase are named as early adopters.Source
• HiringPartner Growth Manager: owns "a portfolio of dozens of growing startup partners"; "Build, execute, and refine Check's startup playbook, from onboarding to milestone tracking to renewal; define and track criteria for when a partner is ready to graduate to our enterprise portfolio"; surfaces patterns across the portfolio.Source

Write three factual pages: Check vs Gusto Embedded, Check vs Salsa, and build vs buy, each with coverage, launch time (Playground and Dripos), economics questions to ask, and when Check is not the right fit.

There is no marketing hire, so the Chief Growth Officer needs pages that sell while nobody is in the room. Buyers who reach a comparison page are late in their decision, and Check has the proof points to win it.

• Comparisons go stale

  Date each page and review quarterly.

• programmable.infoSite scan: 464 URLs, of which 325 are changelog entries, 90 blog posts, 8 ebooks and 11 partner pages; no comparison or "vs" pages; the footer copyright still says 2024; the DMARC policy is "none" (spoofed mail is not rejected); Mozilla Observatory grade B.Source
• Competitor researchEmbedded payroll directory: Gusto Embedded brings 400,000+ direct SMB customers and pre-built UI flows; Salsa covers the US and Canada in one integration; Zeal has repositioned toward staffing with earned wage access. A common model is a base fee of $35-70 per customer a month plus $6-10 per employee, with the platform keeping roughly two-thirds.See the research Source
• Competitor researchADP publishes buyer guidance on choosing an embedded payroll partner, so the largest payroll incumbent is courting the same platforms.See the research Source
• Your websiteDripos partner story: 26% higher average revenue per user after adding payroll, 50% of customers sign up for payroll, a 2-week build with Check Components and 125% net dollar retention. It is the only partner page with attach and revenue numbers; partners are grouped as Workforce Management (6), Vertical SaaS (4) and Accounting (1).Source

Decide which numbers are "on Check" versus "served by partners", label them that way, fix the Playground page, and add a dated "Check by the numbers" line used everywhere.

The buyer is a product and finance team at a software company doing diligence. Consistent, labeled numbers are what make the "#1 embedded API" claim believable.

• A smaller "on Check" number looks weaker

  Show both, clearly labeled; trust beats size.

• Your websiteHomepage: "Elevate your platform with payroll" and "The infrastructure behind modern payroll platforms and agents"; claims 1 million+ employees paid, 50,000+ businesses, $15 billion+ payroll processed a year and "the #1 embedded API". No pricing is shown; every CTA is a sales conversation ("Talk to our team", "Get in touch").Source
• Your websitePlayground case study: 1 engineer and 250 engineering hours; the stat block says "53 business days to launch" while the body says "75 days from signature to launch". A Playground customer: "The moment I got the email saying 'payroll is now available on Playground,' I jumped on it."Source
• Search resultsFunding: $119M over 4 rounds including a $75M Series C (February 2022), investors including Stripe, Thrive Capital, Index Ventures and Bedrock; 51-200 employees; "Partners collectively serve more than 250,000 businesses and over 4 million employees" on the Thrive page, against "50,000+ businesses" and "1 million+ employees" on the homepage.Source
• Search resultsMay 2025 release: 70+ partners, more than $8 billion paid to partners' customers, and nearly $1 billion of payroll volume in Q1 2025 (3x January 2024). Wave launched full-service payroll on Check in April 2025 for 300,000+ small businesses.Source

Define graduation on employees paid, payroll volume, attach rate and product breadth; show each startup partner their progress in the monthly scorecard; on graduation, hand over to an Enterprise Partner Growth Manager with a written joint plan.

It gives the two partner roles one ladder, makes the handoff predictable, and focuses the enterprise team's 5-10 partner slots on those with momentum.

• Partners feel downgraded if they miss the bar

  Frame it as earned extra support, never as a penalty.

• #1 A monthly payroll attach scorecard for every partner, benchmarked against Dripos's 50%

• HiringPartner Growth Manager: owns "a portfolio of dozens of growing startup partners"; "Build, execute, and refine Check's startup playbook, from onboarding to milestone tracking to renewal; define and track criteria for when a partner is ready to graduate to our enterprise portfolio"; surfaces patterns across the portfolio.Source
• HiringEnterprise Partner Growth Manager: "General Manager for a portfolio of 5-10 high priority partners"; runs launch, milestone setting and renewal negotiations; "Outline mutual success metrics/KPIs with our Partners that align their and Check's revenue/growth goals"; introduces new products and features to partners.Source
• Your websiteDripos partner story: 26% higher average revenue per user after adding payroll, 50% of customers sign up for payroll, a 2-week build with Check Components and 125% net dollar retention. It is the only partner page with attach and revenue numbers; partners are grouped as Workforce Management (6), Vertical SaaS (4) and Accounting (1).Source

A two-page plan per enterprise partner: their payroll revenue goal, the attach and employees-paid targets that get there, the Check products to add (benefits, 401(k), workers' comp, Checkmate), owners on both sides and a quarterly executive review.

Enterprise partners are few and large, so each plan moves real revenue, and renewals go faster when both sides signed the targets.

• Targets missed become leverage for discounts

  Set targets jointly and track Check's commitments too.

• HiringEnterprise Partner Growth Manager: "General Manager for a portfolio of 5-10 high priority partners"; runs launch, milestone setting and renewal negotiations; "Outline mutual success metrics/KPIs with our Partners that align their and Check's revenue/growth goals"; introduces new products and features to partners.Source
• Your websiteHomepage: "Elevate your platform with payroll" and "The infrastructure behind modern payroll platforms and agents"; claims 1 million+ employees paid, 50,000+ businesses, $15 billion+ payroll processed a year and "the #1 embedded API". No pricing is shown; every CTA is a sales conversation ("Talk to our team", "Get in touch").Source
• Your websiteDripos partner story: 26% higher average revenue per user after adding payroll, 50% of customers sign up for payroll, a 2-week build with Check Components and 125% net dollar retention. It is the only partner page with attach and revenue numbers; partners are grouped as Workforce Management (6), Vertical SaaS (4) and Accounting (1).Source

Ship a starter repo and agent instructions that use the MCP server to scaffold Components, sandbox companies and test payrolls, then measure days from signature to first live payroll for partners who use it.

Time to launch is when Check earns nothing. Every week removed brings revenue forward and becomes a proof point for the comparison pages.

• Agents act on production data

  Sandbox only for the starter path; production keeps confirmations.

• HiringPartner Engineer: the bridge between sales and partners' engineering teams, writing code alongside them and estimating time to market; "A defining responsibility of this role is leading Check's adoption of AI across our product and stack."Source
• Your websiteChief Growth Officer Ian Zapolsky, "payroll for developers turned payroll for agents": Checkmate runs on Check's MCP server with the user's permissions; value in payroll is moving to the compliance engine underneath and to whoever owns the customer on top; Warp, Miter, Workstream and Homebase are named as early adopters.Source
• Your websitePlayground case study: 1 engineer and 250 engineering hours; the stat block says "53 business days to launch" while the body says "75 days from signature to launch". A Playground customer: "The moment I got the email saying 'payroll is now available on Playground,' I jumped on it."Source
• Your websiteDripos partner story: 26% higher average revenue per user after adding payroll, 50% of customers sign up for payroll, a 2-week build with Check Components and 125% net dollar retention. It is the only partner page with attach and revenue numbers; partners are grouped as Workforce Management (6), Vertical SaaS (4) and Accounting (1).Source

One page per vertical with the payroll needs specific to it (certified payroll and union rates, tips and tip credits, staff ratios, technician commissions), the partner proof from that vertical and the economics a software company there can expect.

A vertical software company searches for its own problem, not "embedded payroll". Proof from a peer in the same vertical closes faster than generic claims.

• Partners object to being used as examples

  Ask first and offer co-marketing in return.

• Your websiteDripos partner story: 26% higher average revenue per user after adding payroll, 50% of customers sign up for payroll, a 2-week build with Check Components and 125% net dollar retention. It is the only partner page with attach and revenue numbers; partners are grouped as Workforce Management (6), Vertical SaaS (4) and Accounting (1).Source
• programmable.infoSite scan: 464 URLs, of which 325 are changelog entries, 90 blog posts, 8 ebooks and 11 partner pages; no comparison or "vs" pages; the footer copyright still says 2024; the DMARC policy is "none" (spoofed mail is not rejected); Mozilla Observatory grade B.Source
• Search resultsMay 2025 release: 70+ partners, more than $8 billion paid to partners' customers, and nearly $1 billion of payroll volume in Q1 2025 (3x January 2024). Wave launched full-service payroll on Check in April 2025 for 300,000+ small businesses.Source

Before December, send partners a W-2 season kit: deadlines, the top ten end-customer questions with answers, how to request corrections, and Checkmate prompts for common lookups. Run one webinar for partner support leads.

Fewer escalations in January protects partner trust at renewal time and lowers Check's own correction workload.

• Rules change late in the year

  Date the kit and send an update if a deadline moves.

• #4 Get every partner's ops team using Checkmate before the free beta ends in March

• HiringOperations hiring: a Payroll Support Specialist and a Payroll Support Manager for corrections and amended filings, Tax Filing & Payments roles, Partner Support roles, and a Risk Analyst for payroll monitoring and fraud (account takeover, first-party fraud, impersonation).Source
• Your websiteCheckmate (September 9, 2026): Check's AI agent on the Check API, live in Production and Sandbox; the full beta is free for all partners through March, then day-to-day support tasks stay free and paid upgrades cover heavier usage.Source

Each month, group changelog entries by who they help (construction, restaurants, accounting) and what the partner should do (turn on, tell customers, nothing), and send it to partner product leads.

Partner Growth Managers are asked to introduce new products; a digest does the first pass for them, and features partners turn on are revenue Check already paid to build.

• Low readership

  Keep it to five items and send from the partner's own manager.

• programmable.infoSite scan: 464 URLs, of which 325 are changelog entries, 90 blog posts, 8 ebooks and 11 partner pages; no comparison or "vs" pages; the footer copyright still says 2024; the DMARC policy is "none" (spoofed mail is not rejected); Mozilla Observatory grade B.Source
• HiringEnterprise Partner Growth Manager: "General Manager for a portfolio of 5-10 high priority partners"; runs launch, milestone setting and renewal negotiations; "Outline mutual success metrics/KPIs with our Partners that align their and Check's revenue/growth goals"; introduces new products and features to partners.Source
• HiringPartner Growth Manager: owns "a portfolio of dozens of growing startup partners"; "Build, execute, and refine Check's startup playbook, from onboarding to milestone tracking to renewal; define and track criteria for when a partner is ready to graduate to our enterprise portfolio"; surfaces patterns across the portfolio.Source

Rank live partners by fit for each add-on (hourly workforces for workers' comp, small employers for 401(k)), add one add-on target to each mutual success plan, and give partners an in-app module for their customers.

Expansion inside existing partners is how Check grows with only partner growth roles open, and add-ons raise the partner's own revenue per user as Dripos's payroll did.

• Insurance and retirement products carry licensing rules

  Use the licensed providers' approved language and flows only.

• #8 A mutual success plan for each of the 5-10 enterprise partners, reviewed every quarter with their executives

• Your websiteHomepage: "Elevate your platform with payroll" and "The infrastructure behind modern payroll platforms and agents"; claims 1 million+ employees paid, 50,000+ businesses, $15 billion+ payroll processed a year and "the #1 embedded API". No pricing is shown; every CTA is a sales conversation ("Talk to our team", "Get in touch").Source
• HiringEnterprise Partner Growth Manager: "General Manager for a portfolio of 5-10 high priority partners"; runs launch, milestone setting and renewal negotiations; "Outline mutual success metrics/KPIs with our Partners that align their and Check's revenue/growth goals"; introduces new products and features to partners.Source
• Your websiteDripos partner story: 26% higher average revenue per user after adding payroll, 50% of customers sign up for payroll, a 2-week build with Check Components and 125% net dollar retention. It is the only partner page with attach and revenue numbers; partners are grouped as Workforce Management (6), Vertical SaaS (4) and Accounting (1).Source

Publish the fraud patterns Check sees (anonymized), what the platform and Check each do, and the checks run before money moves, and turn it into a section of every security review pack.

It turns a cost center into proof during diligence, and it gives partners content to reassure their own customers.

• Publishing detail helps fraudsters

  Describe patterns and controls, never thresholds or signals.

• HiringOperations hiring: a Payroll Support Specialist and a Payroll Support Manager for corrections and amended filings, Tax Filing & Payments roles, Partner Support roles, and a Risk Analyst for payroll monitoring and fraud (account takeover, first-party fraud, impersonation).Source
• Your websiteHomepage: "Elevate your platform with payroll" and "The infrastructure behind modern payroll platforms and agents"; claims 1 million+ employees paid, 50,000+ businesses, $15 billion+ payroll processed a year and "the #1 embedded API". No pricing is shown; every CTA is a sales conversation ("Talk to our team", "Get in touch").Source
• programmable.infoSite scan: 464 URLs, of which 325 are changelog entries, 90 blog posts, 8 ebooks and 11 partner pages; no comparison or "vs" pages; the footer copyright still says 2024; the DMARC policy is "none" (spoofed mail is not rejected); Mozilla Observatory grade B.Source

Measure beta usage per partner (questions, changes, time saved by support), define the free allowance and two paid tiers, and test willingness to pay with five partners in February.

Getting the line between free and paid right decides whether Checkmate becomes revenue or a support cost.

• Charging cuts usage that keeps partners loyal

  Keep support basics free, as already promised.

• #4 Get every partner's ops team using Checkmate before the free beta ends in March

• Your websiteCheckmate (September 9, 2026): Check's AI agent on the Check API, live in Production and Sandbox; the full beta is free for all partners through March, then day-to-day support tasks stay free and paid upgrades cover heavier usage.Source
• HiringCareers page: 20 open roles. Research & Development 9, Support Operations 5, General & Administrative 3 (Senior Recruiter, Strategic Finance Associate, Risk Analyst) and Sales & Marketing 3 (Enterprise Partner Growth Manager, Partner Growth Manager, Payroll Support Specialist). No marketer, AE or SDR role is open.Source
• Your websiteChief Growth Officer Ian Zapolsky, "payroll for developers turned payroll for agents": Checkmate runs on Check's MCP server with the user's permissions; value in payroll is moving to the compliance engine underneath and to whoever owns the customer on top; Warp, Miter, Workstream and Homebase are named as early adopters.Source

Open a developer program for agent builders: a sandbox key, MCP setup in minutes, permission patterns, an evaluation suite for payroll tasks, and a path to a partner contract once a product runs live payroll.

It extends Check's "inventors of embedded payroll" position into the next platform shift, and the compliance engine is the part agents cannot replace.

• Agents move money wrongly

  Sandbox gates, confirmations and payment limits until a builder proves reliability.

• #9 An AI-assisted integration path that shortens time to launch, measured against Playground and Dripos

• Your websiteChief Growth Officer Ian Zapolsky, "payroll for developers turned payroll for agents": Checkmate runs on Check's MCP server with the user's permissions; value in payroll is moving to the compliance engine underneath and to whoever owns the customer on top; Warp, Miter, Workstream and Homebase are named as early adopters.Source
• Your websiteCheckmate (September 9, 2026): Check's AI agent on the Check API, live in Production and Sandbox; the full beta is free for all partners through March, then day-to-day support tasks stay free and paid upgrades cover heavier usage.Source
• HiringPartner Engineer: the bridge between sales and partners' engineering teams, writing code alongside them and estimating time to market; "A defining responsibility of this role is leading Check's adoption of AI across our product and stack."Source

Publish anonymized benchmarks by vertical: attach after 6 and 12 months, revenue per user lift, net dollar retention and time to launch, with the methodology, plus a calculator that applies them to a prospect's customer base.

It becomes the reference number in every business case for embedded payroll, with Check's name on it, and it fills the gap left by having no marketing team.

• Partners object to their data being aggregated

  Anonymize, floor every cell at five partners and offer an opt-out.

• #1 A monthly payroll attach scorecard for every partner, benchmarked against Dripos's 50%

• Search resultsMay 2025 release: 70+ partners, more than $8 billion paid to partners' customers, and nearly $1 billion of payroll volume in Q1 2025 (3x January 2024). Wave launched full-service payroll on Check in April 2025 for 300,000+ small businesses.Source
• Your websiteDripos partner story: 26% higher average revenue per user after adding payroll, 50% of customers sign up for payroll, a 2-week build with Check Components and 125% net dollar retention. It is the only partner page with attach and revenue numbers; partners are grouped as Workforce Management (6), Vertical SaaS (4) and Accounting (1).Source
• Your websiteHomepage: "Elevate your platform with payroll" and "The infrastructure behind modern payroll platforms and agents"; claims 1 million+ employees paid, 50,000+ businesses, $15 billion+ payroll processed a year and "the #1 embedded API". No pricing is shown; every CTA is a sales conversation ("Talk to our team", "Get in touch").Source

Let vetted providers list add-ons that work on Check data, with one contract, a revenue share and an in-app catalog partners can expose to their customers.

It raises switching costs for partners, adds revenue Check does not have to build, and answers competitors such as Zeal on earned wage access through a partner.

• A provider's failure hurts Check's reputation

  Strict vetting, monitoring and the right to delist.

• #13 Benefits & More attach: offer health, 401(k) and workers' comp to partners already live on payroll

• Your websiteHomepage: "Elevate your platform with payroll" and "The infrastructure behind modern payroll platforms and agents"; claims 1 million+ employees paid, 50,000+ businesses, $15 billion+ payroll processed a year and "the #1 embedded API". No pricing is shown; every CTA is a sales conversation ("Talk to our team", "Get in touch").Source
• Competitor researchEmbedded payroll directory: Gusto Embedded brings 400,000+ direct SMB customers and pre-built UI flows; Salsa covers the US and Canada in one integration; Zeal has repositioned toward staffing with earned wage access. A common model is a base fee of $35-70 per customer a month plus $6-10 per employee, with the platform keeping roughly two-thirds.See the research Source
• HiringEnterprise Partner Growth Manager: "General Manager for a portfolio of 5-10 high priority partners"; runs launch, milestone setting and renewal negotiations; "Outline mutual success metrics/KPIs with our Partners that align their and Check's revenue/growth goals"; introduces new products and features to partners.Source

Watch job boards weekly for software companies posting payroll-related engineering or operations roles, and send their product leader the build vs buy page with the Playground and Dripos numbers.

It catches the decision before it is made, with a reason to talk that is specific and public.

• Reads as surveillance of their hiring

  Reference the public post once and lead with useful numbers.

• #5 Three comparison pages: Check vs Gusto Embedded, vs Salsa, and vs building payroll in-house

• HiringCareers page: 20 open roles. Research & Development 9, Support Operations 5, General & Administrative 3 (Senior Recruiter, Strategic Finance Associate, Risk Analyst) and Sales & Marketing 3 (Enterprise Partner Growth Manager, Partner Growth Manager, Payroll Support Specialist). No marketer, AE or SDR role is open.Source
• Your websitePlayground case study: 1 engineer and 250 engineering hours; the stat block says "53 business days to launch" while the body says "75 days from signature to launch". A Playground customer: "The moment I got the email saying 'payroll is now available on Playground,' I jumped on it."Source
• Your websiteDripos partner story: 26% higher average revenue per user after adding payroll, 50% of customers sign up for payroll, a 2-week build with Check Components and 125% net dollar retention. It is the only partner page with attach and revenue numbers; partners are grouped as Workforce Management (6), Vertical SaaS (4) and Accounting (1).Source

Offer each investor a 30-minute briefing for their portfolio CEOs on adding payroll, with the benchmark and a fast-track scoping call for companies that are interested.

It reaches CEOs through someone they already trust, without an outbound team.

• Stripe as an investor may have its own plans

  Keep each briefing to that investor's portfolio.

• Search resultsFunding: $119M over 4 rounds including a $75M Series C (February 2022), investors including Stripe, Thrive Capital, Index Ventures and Bedrock; 51-200 employees; "Partners collectively serve more than 250,000 businesses and over 4 million employees" on the Thrive page, against "50,000+ businesses" and "1 million+ employees" on the homepage.Source
• Your websiteDripos partner story: 26% higher average revenue per user after adding payroll, 50% of customers sign up for payroll, a 2-week build with Check Components and 125% net dollar retention. It is the only partner page with attach and revenue numbers; partners are grouped as Workforce Management (6), Vertical SaaS (4) and Accounting (1).Source
• Your websitePlayground case study: 1 engineer and 250 engineering hours; the stat block says "53 business days to launch" while the body says "75 days from signature to launch". A Playground customer: "The moment I got the email saying 'payroll is now available on Playground,' I jumped on it."Source

Publish a dated feed and email of payroll rule changes by state, each with the effective date, who it affects and whether a partner needs to do anything, with an RSS and JSON version for developers.

It builds search traffic and developer goodwill from work Check already does, and positions Check as the compliance engine its CGO says the value is moving to.

• A wrong item reads as tax advice

  Label as information, link official sources, and review every item.

• Your websiteChief Growth Officer Ian Zapolsky, "payroll for developers turned payroll for agents": Checkmate runs on Check's MCP server with the user's permissions; value in payroll is moving to the compliance engine underneath and to whoever owns the customer on top; Warp, Miter, Workstream and Homebase are named as early adopters.Source
• programmable.infoSite scan: 464 URLs, of which 325 are changelog entries, 90 blog posts, 8 ebooks and 11 partner pages; no comparison or "vs" pages; the footer copyright still says 2024; the DMARC policy is "none" (spoofed mail is not rejected); Mozilla Observatory grade B.Source
• HiringOperations hiring: a Payroll Support Specialist and a Payroll Support Manager for corrections and amended filings, Tax Filing & Payments roles, Partner Support roles, and a Risk Analyst for payroll monitoring and fraud (account takeover, first-party fraud, impersonation).Source