HackerRank growth playbook

Move /films onto the marketing site template with a server-rendered page: a title and description about the studio ("Films on how AI is changing work and hiring"), a large share image, a list of films with their own URLs, titles, descriptions and VideoObject markup, and a page per film with a transcript. Add the pages to the sitemap and use per-film links in every X post and founder post.

The content lead's posts will travel on link previews; a clear title, image and description on each film decide whether people click. Film pages with transcripts can also rank and be cited by AI assistants.

[ ] Title: HackerRank Films: <promise>
[ ] Meta and og description about the studio
[ ] 1200x630 share image, summary_large_image card
[ ] Film list in the HTML, not only via JavaScript
[ ] One URL per film with title, description and transcript
[ ] VideoObject markup
[ ] Films in the sitemap
[ ] Preview checked on X, LinkedIn and Slack

• Duplicate pages with the YouTube upload

  Keep the transcript and context on the HackerRank page and embed the video.

• Your websiteThe Films page (menu: "Watch the library from the HackerRank film studio") is served with the developer community's template: title "Programming Problems and Competitions :: HackerRank", og:title "HackerRank", description "Join over 30 million developers in solving code challenges on HackerRank, one of the best ways to prepare for programming interviews", the default share image and a small "summary" X card. The library itself loads only with JavaScript, and /films is not in the sitemap.Source
• HiringCreative Content Lead, HackerRank Films (Bengaluru, in-office, posted September 30, 2026): "HackerRank Films is our in-house studio in Indiranagar, Bangalore. We tell the story of how the economy is going to shape up with AI, and the role HackerRank will play in it, across three channels: HackerRank, Hackonomics, and our CEO's personal voice." The role writes "Long-form well researched pieces", "X posts with a hook", "Video scripts for Hackonomics that earn the first two seconds" and "Founder posts that sound exactly like the founder", leads "1 to 2 writers and a pool of freelancers", and is "Not running paid media, SEO keyword farms, or marketing ops."Source
• Your websiteThe CEO's note "Sorry, we made you grind l**tcode": "That line is on billboards around SF now." It describes three changes (real work in code repositories, AI fluency and judgment, an agentic development environment) "packaged" into Chakra, ending with "Try Chakra". The page is not in the sitemap.Source
• Your websiteHomepage: H1 "Tech hiring is changing has changed", "Developers don't write code anymore. They plan, build and review with AI."; a banner "Sorry, we made you grind l**tcode"; Chakra, the "agentic interviewer"; proof from DeepL ("makes candidates use AI in its new interview round") and Cerebras ("1,000+ People hired"). The title is still "Online Coding Tests and Technical Interviews" and the description "the market-leading coding test and interview solution for hiring developers".Source

Give the page a buyer title and description (plans, free trial, Chakra), render a plain plan summary in the HTML, add it to the sitemap, and add Product and Offer markup.

Pricing pages are among the most visited by buyers, and assistants now answer "how much does HackerRank cost" from what they can read.

• Prices change often

  Generate the summary from the same source as the app.

• Your websiteThe pricing page (/work/pricing) has the title "Pricing | Programming problems and challenges | HackerRank" and the description "Join over 28 million developers in solving code challenges on HackerRank"; its plans render only with JavaScript and cookies (readers without them get "cookies are disabled on this browser, please enable them to open this website"), and it is not in the sitemap.Source
• Your websiteHomepage: H1 "Tech hiring is changing has changed", "Developers don't write code anymore. They plan, build and review with AI."; a banner "Sorry, we made you grind l**tcode"; Chakra, the "agentic interviewer"; proof from DeepL ("makes candidates use AI in its new interview round") and Cerebras ("1,000+ People hired"). The title is still "Online Coding Tests and Technical Interviews" and the description "the market-leading coding test and interview solution for hiring developers".Source
• HiringPrincipal Product Manager, Interviews (Bangalore, posted October 13, 2026): HackerRank Interviews uses "production-style repositories, and Plan-Build-Review tasks" and "observable AI-assisted development"; the PM owns "ADE harnesses (harnesses like Claude Code and Codex CLI), Chakra Assist" and "reporting across in-product, exports, APIs and MCP". The buyer is "senior engineering leadership", and the post asks for experience "in a lean, founder-style team with no dedicated marketing support".Source

Rewrite the title and description around Chakra and hiring developers who work with AI, keep "coding tests" as a secondary phrase, and align the X and LinkedIn bios.

The search snippet is the first line most buyers read; it should carry the new position, not the category every rival shares.

• Losing "coding test" rankings

  Keep the phrase in the description.

• Your websiteHomepage: H1 "Tech hiring is changing has changed", "Developers don't write code anymore. They plan, build and review with AI."; a banner "Sorry, we made you grind l**tcode"; Chakra, the "agentic interviewer"; proof from DeepL ("makes candidates use AI in its new interview round") and Cerebras ("1,000+ People hired"). The title is still "Online Coding Tests and Technical Interviews" and the description "the market-leading coding test and interview solution for hiring developers".Source
• Competitor researchRivals' own homepages: CodeSignal, an "Agentic Skills Intelligence & Validation Platform"; CoderPad, "See how candidates work with AI on real code"; Codility, titled "Online Coding Tests & Technical Interviews" (almost HackerRank's own title) with "AI can write code now. Hire the engineers who can build"; Karat, interview services "for the Human + AI era".See the research Source
• Your websiteThe CEO's note "Sorry, we made you grind l**tcode": "That line is on billboards around SF now." It describes three changes (real work in code repositories, AI fluency and judgment, an agentic development environment) "packaged" into Chakra, ending with "Try Chakra". The page is not in the sitemap.Source

Pick one page per topic (one hiring guide, one interview-questions guide, one comparison per rival), merge the best material into it, redirect the rest, and add meta descriptions. Rewrite the survivors in the studio's voice.

One strong page per question ranks better than several thin ones and reads as authority to buyers and AI assistants.

• Short-term ranking dips

  Redirect to the closest page and keep the best URLs.

• Your websiteThe /writing section (84 pages): the hub lists "Technical Interview Questions: The Complete 2026 Guide" twice (/writing/technical-interview-questions and a copy ending "-4886f"); at least five overlapping hiring guides (how-to-hire-developers, hire-software-developers, hire-software-engineers, hire-remote-developers, software-hiring); eight "HackerRank vs" CodeSignal, CoderPad and Coderbyte articles besides the /solutions comparison pages; articles carry no meta description; the hub still shows an "Our April release is live!" banner and an older menu (Engage, SkillUp, Solutions).Source
• HiringCreative Content Lead, HackerRank Films (Bengaluru, in-office, posted September 30, 2026): "HackerRank Films is our in-house studio in Indiranagar, Bangalore. We tell the story of how the economy is going to shape up with AI, and the role HackerRank will play in it, across three channels: HackerRank, Hackonomics, and our CEO's personal voice." The role writes "Long-form well researched pieces", "X posts with a hook", "Video scripts for Hackonomics that earn the first two seconds" and "Founder posts that sound exactly like the founder", leads "1 to 2 writers and a pool of freelancers", and is "Not running paid media, SEO keyword farms, or marketing ops."Source
• Competitor researchRivals' own homepages: CodeSignal, an "Agentic Skills Intelligence & Validation Platform"; CoderPad, "See how candidates work with AI on real code"; Codility, titled "Online Coding Tests & Technical Interviews" (almost HackerRank's own title) with "AI can write code now. Hire the engineers who can build"; Karat, interview services "for the Human + AI era".See the research Source

Add a short vanity URL and QR code for the billboards that lands on the note with tracking, put a 10-minute Chakra demo and a trial form on the page, add the page to the sitemap, and cut a 30-second film of the note for X and LinkedIn.

Outdoor ads only pay off if the curiosity they create has an easy next step and a way to be counted.

• Developers who disagree

  Invite replies and answer them in a follow-up film.

• Your websiteThe CEO's note "Sorry, we made you grind l**tcode": "That line is on billboards around SF now." It describes three changes (real work in code repositories, AI fluency and judgment, an agentic development environment) "packaged" into Chakra, ending with "Try Chakra". The page is not in the sitemap.Source
• HiringCreative Content Lead, HackerRank Films (Bengaluru, in-office, posted September 30, 2026): "HackerRank Films is our in-house studio in Indiranagar, Bangalore. We tell the story of how the economy is going to shape up with AI, and the role HackerRank will play in it, across three channels: HackerRank, Hackonomics, and our CEO's personal voice." The role writes "Long-form well researched pieces", "X posts with a hook", "Video scripts for Hackonomics that earn the first two seconds" and "Founder posts that sound exactly like the founder", leads "1 to 2 writers and a pool of freelancers", and is "Not running paid media, SEO keyword farms, or marketing ops."Source
• Your websiteHomepage: H1 "Tech hiring is changing has changed", "Developers don't write code anymore. They plan, build and review with AI."; a banner "Sorry, we made you grind l**tcode"; Chakra, the "agentic interviewer"; proof from DeepL ("makes candidates use AI in its new interview round") and Cerebras ("1,000+ People hired"). The title is still "Online Coding Tests and Technical Interviews" and the description "the market-leading coding test and interview solution for hiring developers".Source

Move the hub and article template to the current header, remove the stale banner, and require a description on every article.

Readers arriving from search should see the current product, not last spring's.

• Breaking old links

  Redirect retired menu pages.

• Your websiteThe /writing section (84 pages): the hub lists "Technical Interview Questions: The Complete 2026 Guide" twice (/writing/technical-interview-questions and a copy ending "-4886f"); at least five overlapping hiring guides (how-to-hire-developers, hire-software-developers, hire-software-engineers, hire-remote-developers, software-hiring); eight "HackerRank vs" CodeSignal, CoderPad and Coderbyte articles besides the /solutions comparison pages; articles carry no meta description; the hub still shows an "Our April release is live!" banner and an older menu (Engage, SkillUp, Solutions).Source
• Your websiteHomepage: H1 "Tech hiring is changing has changed", "Developers don't write code anymore. They plan, build and review with AI."; a banner "Sorry, we made you grind l**tcode"; Chakra, the "agentic interviewer"; proof from DeepL ("makes candidates use AI in its new interview round") and Cerebras ("1,000+ People hired"). The title is still "Online Coding Tests and Technical Interviews" and the description "the market-leading coding test and interview solution for hiring developers".Source

Run a weekly cycle: one researched essay on /writing, cut into an X thread, a Hackonomics short and a founder post, each linking to the essay or film page. Track which ideas drive Chakra trials and feed the winners back into the next week.

Reusing one idea across formats keeps a small team prolific, and linking all formats to one page builds search authority.

• Founder voice drifts

  Founder reviews each founder post before it goes out.

• HiringCreative Content Lead, HackerRank Films (Bengaluru, in-office, posted September 30, 2026): "HackerRank Films is our in-house studio in Indiranagar, Bangalore. We tell the story of how the economy is going to shape up with AI, and the role HackerRank will play in it, across three channels: HackerRank, Hackonomics, and our CEO's personal voice." The role writes "Long-form well researched pieces", "X posts with a hook", "Video scripts for Hackonomics that earn the first two seconds" and "Founder posts that sound exactly like the founder", leads "1 to 2 writers and a pool of freelancers", and is "Not running paid media, SEO keyword farms, or marketing ops."Source
• Your websiteThe CEO's note "Sorry, we made you grind l**tcode": "That line is on billboards around SF now." It describes three changes (real work in code repositories, AI fluency and judgment, an agentic development environment) "packaged" into Chakra, ending with "Try Chakra". The page is not in the sitemap.Source
• Your websiteThe Films page (menu: "Watch the library from the HackerRank film studio") is served with the developer community's template: title "Programming Problems and Competitions :: HackerRank", og:title "HackerRank", description "Join over 30 million developers in solving code challenges on HackerRank, one of the best ways to prepare for programming interviews", the default share image and a small "summary" X card. The library itself loads only with JavaScript, and /films is not in the sitemap.Source

Decide on one home. If /writing, redirect the best blog posts there, retire the rest with redirects, and point the RSS feed at /writing. If the blog stays, publish the weekly essays there.

One active home concentrates authority and gives subscribers one feed.

• Traffic loss in the move

  Redirect each post to its closest match.

• SitemapBlog sitemap: 648 posts, the most recent updated August 5, 2026, which is also the last post in the RSS feed. The main sitemap has 184 URLs; its release notes stop at October 2025, and the menu still describes the Developer Skills Report as "Key trends and forecasts for 2025".Source
• Your websiteThe /writing section (84 pages): the hub lists "Technical Interview Questions: The Complete 2026 Guide" twice (/writing/technical-interview-questions and a copy ending "-4886f"); at least five overlapping hiring guides (how-to-hire-developers, hire-software-developers, hire-software-engineers, hire-remote-developers, software-hiring); eight "HackerRank vs" CodeSignal, CoderPad and Coderbyte articles besides the /solutions comparison pages; articles carry no meta description; the hub still shows an "Our April release is live!" banner and an older menu (Engage, SkillUp, Solutions).Source
• HiringCreative Content Lead, HackerRank Films (Bengaluru, in-office, posted September 30, 2026): "HackerRank Films is our in-house studio in Indiranagar, Bangalore. We tell the story of how the economy is going to shape up with AI, and the role HackerRank will play in it, across three channels: HackerRank, Hackonomics, and our CEO's personal voice." The role writes "Long-form well researched pieces", "X posts with a hook", "Video scripts for Hackonomics that earn the first two seconds" and "Founder posts that sound exactly like the founder", leads "1 to 2 writers and a pool of freelancers", and is "Not running paid media, SEO keyword farms, or marketing ops."Source

Build a short public Chakra task that a visitor can take as a candidate, with the scorecard shown at the end, then offer "run this for your next role". Share it on X and in founder posts.

Experiencing the interview first-hand convinces engineers faster than a demo call.

• Abuse or high model costs

  Rate-limit and require email after the first step.

• Your websiteHomepage: H1 "Tech hiring is changing has changed", "Developers don't write code anymore. They plan, build and review with AI."; a banner "Sorry, we made you grind l**tcode"; Chakra, the "agentic interviewer"; proof from DeepL ("makes candidates use AI in its new interview round") and Cerebras ("1,000+ People hired"). The title is still "Online Coding Tests and Technical Interviews" and the description "the market-leading coding test and interview solution for hiring developers".Source
• HiringSenior Brand Designer (Bangalore, posted August 19, 2026, updated October 15): works "across brand campaigns, launches, social, presentations, events and web experiences", will "Build and ship web experiences in Framer, including pages, components and interactive moments", and use "Figma and Framer MCPs".Source
• HiringPrincipal Product Manager, Interviews (Bangalore, posted October 13, 2026): HackerRank Interviews uses "production-style repositories, and Plan-Build-Review tasks" and "observable AI-assisted development"; the PM owns "ADE harnesses (harnesses like Claude Code and Codex CLI), Chakra Assist" and "reporting across in-product, exports, APIs and MCP". The buyer is "senior engineering leadership", and the post asks for experience "in a lean, founder-style team with no dedicated marketing support".Source
• Your websiteThe CEO's note "Sorry, we made you grind l**tcode": "That line is on billboards around SF now." It describes three changes (real work in code repositories, AI fluency and judgment, an agentic development environment) "packaged" into Chakra, ending with "Try Chakra". The page is not in the sitemap.Source

Publish an Interviews kit: three sample Plan-Build-Review tasks, the rubric, a sample report, an interviewer guide for evaluating AI use, and a short film. Gate only the sample report.

Engineering leaders adopt what their interviewers can use tomorrow; a kit gives them that and gives the PM a reusable sales asset.

• Tasks leak to candidates

  Use retired tasks only.

• HiringPrincipal Product Manager, Interviews (Bangalore, posted October 13, 2026): HackerRank Interviews uses "production-style repositories, and Plan-Build-Review tasks" and "observable AI-assisted development"; the PM owns "ADE harnesses (harnesses like Claude Code and Codex CLI), Chakra Assist" and "reporting across in-product, exports, APIs and MCP". The buyer is "senior engineering leadership", and the post asks for experience "in a lean, founder-style team with no dedicated marketing support".Source
• HiringCreative Content Lead, HackerRank Films (Bengaluru, in-office, posted September 30, 2026): "HackerRank Films is our in-house studio in Indiranagar, Bangalore. We tell the story of how the economy is going to shape up with AI, and the role HackerRank will play in it, across three channels: HackerRank, Hackonomics, and our CEO's personal voice." The role writes "Long-form well researched pieces", "X posts with a hook", "Video scripts for Hackonomics that earn the first two seconds" and "Founder posts that sound exactly like the founder", leads "1 to 2 writers and a pool of freelancers", and is "Not running paid media, SEO keyword farms, or marketing ops."Source
• HiringSenior Brand Designer (Bangalore, posted August 19, 2026, updated October 15): works "across brand campaigns, launches, social, presentations, events and web experiences", will "Build and ship web experiences in Framer, including pages, components and interactive moments", and use "Figma and Framer MCPs".Source

Write a standard 30-day pilot (one role, number of candidates, integrations, fairness checks, success measures), publish a summary page, and use it in every enterprise deal. Report results in a shared dashboard.

A defined pilot shortens procurement and makes outcomes comparable across accounts.

• One size fits no one

  Allow two optional extensions.

• HiringForward Deployed Engineer (Santa Clara, posted September 22, 2026): "the primary technical presence in customer engagements, leading pilots and demos", with experience in "HR tech, ATS platforms, IDEs, developer tools" a plus. Customer Experience Engineers are also being hired in Santa Clara and Bangalore.Source
• Your websiteHomepage: H1 "Tech hiring is changing has changed", "Developers don't write code anymore. They plan, build and review with AI."; a banner "Sorry, we made you grind l**tcode"; Chakra, the "agentic interviewer"; proof from DeepL ("makes candidates use AI in its new interview round") and Cerebras ("1,000+ People hired"). The title is still "Online Coding Tests and Technical Interviews" and the description "the market-leading coding test and interview solution for hiring developers".Source
• HiringAccount management: a Customer Account Manager, Mid Market (Santa Clara, posted September 23, 2026) runs "repeatable account motions, strong customer relationships, and reliable renewal execution"; a Customer Account Manager, Strategic, West owns enterprise relationships with "QBRs, success check-ins, and executive reviews", "multi-product adoption" and "knowledge of competitive threats".Source

Build a simple report per account: share of tests that are algorithm-only, which roles use them, and a suggested real-world or Chakra replacement for each. Bring it to QBRs and renewal calls with an offer to convert one role.

It turns the brand's public message into an account-level reason to upgrade, and shows customers HackerRank is helping them change.

• Customers feel judged

  Frame it as a benchmark, not a criticism.

• Your websiteThe CEO's note "Sorry, we made you grind l**tcode": "That line is on billboards around SF now." It describes three changes (real work in code repositories, AI fluency and judgment, an agentic development environment) "packaged" into Chakra, ending with "Try Chakra". The page is not in the sitemap.Source
• HiringAccount management: a Customer Account Manager, Mid Market (Santa Clara, posted September 23, 2026) runs "repeatable account motions, strong customer relationships, and reliable renewal execution"; a Customer Account Manager, Strategic, West owns enterprise relationships with "QBRs, success check-ins, and executive reviews", "multi-product adoption" and "knowledge of competitive threats".Source
• Your websiteHomepage: H1 "Tech hiring is changing has changed", "Developers don't write code anymore. They plan, build and review with AI."; a banner "Sorry, we made you grind l**tcode"; Chakra, the "agentic interviewer"; proof from DeepL ("makes candidates use AI in its new interview round") and Cerebras ("1,000+ People hired"). The title is still "Online Coding Tests and Technical Interviews" and the description "the market-leading coding test and interview solution for hiring developers".Source

Film three customers on how they changed interviews for the AI era, with a written case study on each film page. Use clips in sales emails and on the relevant product pages.

Peer stories persuade engineering leaders more than product claims, and the studio makes them cheap to produce.

• Customer approvals take long

  Agree review steps up front.

• Your websiteHomepage: H1 "Tech hiring is changing has changed", "Developers don't write code anymore. They plan, build and review with AI."; a banner "Sorry, we made you grind l**tcode"; Chakra, the "agentic interviewer"; proof from DeepL ("makes candidates use AI in its new interview round") and Cerebras ("1,000+ People hired"). The title is still "Online Coding Tests and Technical Interviews" and the description "the market-leading coding test and interview solution for hiring developers".Source
• HiringCreative Content Lead, HackerRank Films (Bengaluru, in-office, posted September 30, 2026): "HackerRank Films is our in-house studio in Indiranagar, Bangalore. We tell the story of how the economy is going to shape up with AI, and the role HackerRank will play in it, across three channels: HackerRank, Hackonomics, and our CEO's personal voice." The role writes "Long-form well researched pieces", "X posts with a hook", "Video scripts for Hackonomics that earn the first two seconds" and "Founder posts that sound exactly like the founder", leads "1 to 2 writers and a pool of freelancers", and is "Not running paid media, SEO keyword farms, or marketing ops."Source
• Your websiteThe Films page (menu: "Watch the library from the HackerRank film studio") is served with the developer community's template: title "Programming Problems and Competitions :: HackerRank", og:title "HackerRank", description "Join over 30 million developers in solving code challenges on HackerRank, one of the best ways to prepare for programming interviews", the default share image and a small "summary" X card. The library itself loads only with JavaScript, and /films is not in the sitemap.Source

Publish a 2026 report built around AI-assisted development (how developers plan, build and review with AI), launched with a film and founder posts, and post release notes monthly.

Fresh original data earns press and links, and current release notes show momentum to buyers.

• Late launch

  Publish key charts first.

• SitemapBlog sitemap: 648 posts, the most recent updated August 5, 2026, which is also the last post in the RSS feed. The main sitemap has 184 URLs; its release notes stop at October 2025, and the menu still describes the Developer Skills Report as "Key trends and forecasts for 2025".Source
• Your websiteHomepage: H1 "Tech hiring is changing has changed", "Developers don't write code anymore. They plan, build and review with AI."; a banner "Sorry, we made you grind l**tcode"; Chakra, the "agentic interviewer"; proof from DeepL ("makes candidates use AI in its new interview round") and Cerebras ("1,000+ People hired"). The title is still "Online Coding Tests and Technical Interviews" and the description "the market-leading coding test and interview solution for hiring developers".Source
• HiringCreative Content Lead, HackerRank Films (Bengaluru, in-office, posted September 30, 2026): "HackerRank Films is our in-house studio in Indiranagar, Bangalore. We tell the story of how the economy is going to shape up with AI, and the role HackerRank will play in it, across three channels: HackerRank, Hackonomics, and our CEO's personal voice." The role writes "Long-form well researched pieces", "X posts with a hook", "Video scripts for Hackonomics that earn the first two seconds" and "Founder posts that sound exactly like the founder", leads "1 to 2 writers and a pool of freelancers", and is "Not running paid media, SEO keyword farms, or marketing ops."Source

Update Bench within a week of each major model release, publish a short film and X thread on the result, and offer a "bench your own tasks" consultation that also introduces Chakra.

Timely benchmarks attract the same engineering leaders who buy interview tools.

• Benchmark disputes

  Publish methodology and limitations.

• Your websiteOther assets: Bench ("AI can write code. Can it do the engineering?"), a benchmark of models on engineering tasks with "See how models perform on your engineering work"; the Roles Directory ("9 job families. 77 roles."); a "Human Data" offer in the menu; HackerRank MCP docs; and a Partner Network page.Source
• HiringCreative Content Lead, HackerRank Films (Bengaluru, in-office, posted September 30, 2026): "HackerRank Films is our in-house studio in Indiranagar, Bangalore. We tell the story of how the economy is going to shape up with AI, and the role HackerRank will play in it, across three channels: HackerRank, Hackonomics, and our CEO's personal voice." The role writes "Long-form well researched pieces", "X posts with a hook", "Video scripts for Hackonomics that earn the first two seconds" and "Founder posts that sound exactly like the founder", leads "1 to 2 writers and a pool of freelancers", and is "Not running paid media, SEO keyword farms, or marketing ops."Source
• HiringPrincipal Product Manager, Interviews (Bangalore, posted October 13, 2026): HackerRank Interviews uses "production-style repositories, and Plan-Build-Review tasks" and "observable AI-assisted development"; the PM owns "ADE harnesses (harnesses like Claude Code and Codex CLI), Chakra Assist" and "reporting across in-product, exports, APIs and MCP". The buyer is "senior engineering leadership", and the post asks for experience "in a lean, founder-style team with no dedicated marketing support".Source

Find the templates causing shifts (banners, late images, embedded demos), reserve space for them, and preload the largest image or text on the homepage and Chakra page. Track field data by page group.

A stable, quick first screen keeps billboard and social visitors on the page.

• Community pages dominate the data

  Measure marketing pages separately.

• Chrome UX ReportReal Chrome visitors across hackerrank.com (which includes the developer community) do not pass Core Web Vitals at the 75th percentile: LCP 2.7 s (target 2.5 s), CLS 0.17 (target 0.1); INP 138 ms passes.Source

Launch a free practice track of Plan-Build-Review tasks with AI tools, and a certificate employers can verify. Let certified developers opt in to be found by customers, and use the track as the new face of the community pages.

It moves the community toward the skills HackerRank now sells, and gives employers a new verified signal.

• Cheating on certificates

  Use the integrity checks already in Chakra.

• Your websiteThe Films page (menu: "Watch the library from the HackerRank film studio") is served with the developer community's template: title "Programming Problems and Competitions :: HackerRank", og:title "HackerRank", description "Join over 30 million developers in solving code challenges on HackerRank, one of the best ways to prepare for programming interviews", the default share image and a small "summary" X card. The library itself loads only with JavaScript, and /films is not in the sitemap.Source
• Your websiteThe pricing page (/work/pricing) has the title "Pricing | Programming problems and challenges | HackerRank" and the description "Join over 28 million developers in solving code challenges on HackerRank"; its plans render only with JavaScript and cookies (readers without them get "cookies are disabled on this browser, please enable them to open this website"), and it is not in the sitemap.Source
• Your websiteHomepage: H1 "Tech hiring is changing has changed", "Developers don't write code anymore. They plan, build and review with AI."; a banner "Sorry, we made you grind l**tcode"; Chakra, the "agentic interviewer"; proof from DeepL ("makes candidates use AI in its new interview round") and Cerebras ("1,000+ People hired"). The title is still "Online Coding Tests and Technical Interviews" and the description "the market-leading coding test and interview solution for hiring developers".Source
• HiringPrincipal Product Manager, Interviews (Bangalore, posted October 13, 2026): HackerRank Interviews uses "production-style repositories, and Plan-Build-Review tasks" and "observable AI-assisted development"; the PM owns "ADE harnesses (harnesses like Claude Code and Codex CLI), Chakra Assist" and "reporting across in-product, exports, APIs and MCP". The buyer is "senior engineering leadership", and the post asks for experience "in a lean, founder-style team with no dedicated marketing support".Source

Set the repo's website link, add a "next step" section (resume ranking, then Chakra interviews), publish a hosted demo, write a /writing piece on what was learned scoring 50,000+ intern applications, and invite contributors to a monthly call.

Developers who star a hiring tool are often the engineers and leads who run interviews.

• Fairness criticism of resume scoring

  Lead with the low cutoff and human review, as the README does.

• GitHubHackerRank's open-source hiring-agent ("AI agent to evaluate and score resumes", MIT licence) has about 7,310 stars and 1,381 forks, last pushed October 5, 2026; it was built because "Every year HackerRank receives 50,000–60,000 intern applications". The repository has no website link set; the README links to Chakra once.Source
• HiringPrincipal Product Manager, Interviews (Bangalore, posted October 13, 2026): HackerRank Interviews uses "production-style repositories, and Plan-Build-Review tasks" and "observable AI-assisted development"; the PM owns "ADE harnesses (harnesses like Claude Code and Codex CLI), Chakra Assist" and "reporting across in-product, exports, APIs and MCP". The buyer is "senior engineering leadership", and the post asks for experience "in a lean, founder-style team with no dedicated marketing support".Source
• HiringCreative Content Lead, HackerRank Films (Bengaluru, in-office, posted September 30, 2026): "HackerRank Films is our in-house studio in Indiranagar, Bangalore. We tell the story of how the economy is going to shape up with AI, and the role HackerRank will play in it, across three channels: HackerRank, Hackonomics, and our CEO's personal voice." The role writes "Long-form well researched pieces", "X posts with a hook", "Video scripts for Hackonomics that earn the first two seconds" and "Founder posts that sound exactly like the founder", leads "1 to 2 writers and a pool of freelancers", and is "Not running paid media, SEO keyword farms, or marketing ops."Source

Ship MCP access to Chakra and interview reports, list it in AI assistants' connector directories where available, and build joint pages with the top ATS partners.

Results that show up where decisions are made get used, which drives renewal.

• Data access concerns

  Permissioned access and audit logs.

• HiringPrincipal Product Manager, Interviews (Bangalore, posted October 13, 2026): HackerRank Interviews uses "production-style repositories, and Plan-Build-Review tasks" and "observable AI-assisted development"; the PM owns "ADE harnesses (harnesses like Claude Code and Codex CLI), Chakra Assist" and "reporting across in-product, exports, APIs and MCP". The buyer is "senior engineering leadership", and the post asks for experience "in a lean, founder-style team with no dedicated marketing support".Source
• Your websiteOther assets: Bench ("AI can write code. Can it do the engineering?"), a benchmark of models on engineering tasks with "See how models perform on your engineering work"; the Roles Directory ("9 job families. 77 roles."); a "Human Data" offer in the menu; HackerRank MCP docs; and a Partner Network page.Source
• HiringForward Deployed Engineer (Santa Clara, posted September 22, 2026): "the primary technical presence in customer engagements, leading pilots and demos", with experience in "HR tech, ATS platforms, IDEs, developer tools" a plus. Customer Experience Engineers are also being hired in Santa Clara and Bangalore.Source

Make one short episode per role family on how the job is changing, with data from the platform and the Roles Directory, ending with what to test for when hiring that role.

It gives the series a repeatable format and links each episode to a product page.

• Data misread

  Analyst checks each claim.

• HiringCreative Content Lead, HackerRank Films (Bengaluru, in-office, posted September 30, 2026): "HackerRank Films is our in-house studio in Indiranagar, Bangalore. We tell the story of how the economy is going to shape up with AI, and the role HackerRank will play in it, across three channels: HackerRank, Hackonomics, and our CEO's personal voice." The role writes "Long-form well researched pieces", "X posts with a hook", "Video scripts for Hackonomics that earn the first two seconds" and "Founder posts that sound exactly like the founder", leads "1 to 2 writers and a pool of freelancers", and is "Not running paid media, SEO keyword farms, or marketing ops."Source
• Your websiteOther assets: Bench ("AI can write code. Can it do the engineering?"), a benchmark of models on engineering tasks with "See how models perform on your engineering work"; the Roles Directory ("9 job families. 77 roles."); a "Human Data" offer in the menu; HackerRank MCP docs; and a Partner Network page.Source
• Your websiteHomepage: H1 "Tech hiring is changing has changed", "Developers don't write code anymore. They plan, build and review with AI."; a banner "Sorry, we made you grind l**tcode"; Chakra, the "agentic interviewer"; proof from DeepL ("makes candidates use AI in its new interview round") and Cerebras ("1,000+ People hired"). The title is still "Online Coding Tests and Technical Interviews" and the description "the market-leading coding test and interview solution for hiring developers".Source

Agree current figures, update every page and template, and keep them in one shared content block.

Consistent numbers read as accurate, and AI assistants repeat what they find.

• Numbers change

  Review quarterly.

• Your websiteNumbers differ across the site: the customers page says "Over 3,000+ companies", job posts say "over 2,500"; the Films page says "30 million developers" and the pricing page "28 million".Source