CleanChoice Energy growth playbook

Replace the chat script with a lightweight "Chat with us" button that loads Genesys only when clicked (or after the visitor has been idle for a few seconds), and move non-essential tags in Tag Manager to fire after the first interaction. Retest in PageSpeed and watch the real-visitor responsiveness number over the next 28 days.

The homepage and plan pages are where paid traffic lands and where the enrollment journey starts. Pages that react instantly to the ZIP code field and the "Sign Up" button convert better on phones, and passing Core Web Vitals also helps in search.

[ ] Count chat opens per 1,000 homepage visits
[ ] Static "Chat with us" button; load Genesys on click
[ ] Fire Hotjar, Clarity and ad tags after first interaction
[ ] Remove duplicate monitoring if Datadog and New Relic overlap
[ ] Retest PageSpeed (lab) and watch 28-day real-visitor INP
[ ] Compare enrollments per visit before and after

• Fewer chats started

  Keep the button visible and fast to open.

• Lost attribution

  Test each delayed tag in Tag Manager preview first.

• PageSpeed testGoogle PageSpeed for the cleanchoiceenergy.com homepage (October 20, 2026). Real Chrome visitors fail Core Web Vitals on responsiveness: taps take 332 ms to respond (good is under 200 ms), while the main content appears in 1.6 s and layout shift is 0.03. The mobile lab test scores 53 out of 100, with the main content at 4.9 s and 1,003 ms of blocking time; the page downloads 3.5 MB, 2.9 MB of it from third parties, and about 1 MB of JavaScript goes unused.Source
• PageSpeed testThird parties on the homepage, from the same test: the Genesys Cloud chat service (mypurecloud.com) is the largest at 1,155 KB over 31 requests with 852 ms of main-thread blocking, ahead of Google Tag Manager (710 KB, 702 ms) and Facebook (251 KB, 237 ms). Also loaded: Invoca call tracking, Hotjar, Microsoft Clarity, Segment, Google Analytics, Datadog, New Relic, Trustpilot and ad tags for Google, Bing, Amazon, Yahoo and Beeswax. Images without alt text and low-contrast text are flagged.Source
• Your websiteHomepage (read through programmable.info, October 20, 2026): "Switch to Clean Electricity for Your Home": "Power your home with 100% clean energy, with no installations and no change to your utility. Every customer helps us build more solar farms in the U.S." Sign-up is at /enroll; two phone numbers are listed. cleanchoice.com redirects here.Source

Add a "Where do I find this?" link beside the field that opens a picture of each utility's bill with the number marked, chosen from the ZIP code already entered. Offer "Text me a link to finish later" for people without a bill.

The account number is the hardest step in the form; answering it in place keeps people moving and saves later support calls.

• Utility bill layouts change

  Review images twice a year.

• Your websiteSitemap (423 URLs): plan pages for 11 markets (DC, Delaware, Illinois, Maine, Massachusetts, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Rhode Island) plus "Clean Way" and "Switch to Solar Energy" (last updated February 2024); historic rate pages for only four of them (DE, IL, MA, PA); 314 news posts, including "10 hybrid cars on the market in 2020" and "10 best electric cars on the market in 2020"; an affiliate page (June 2024); 66 help-centre articles such as "Why do rates change?" and "I rent my home. Do I need my landlord's permission to switch?".Source
• Your websiteRecent posts (sitemap dates, 2026): "CleanChoice Energy Reviews", "Is CleanChoice Energy Legitimate", "How CleanChoice Billing Works", "Utility Account Information", "States and Utilities", "Meet Our Solar Farms", "Where Does CleanChoice Energy's Electricity Come From", "Thank You to Our Customers" and the Flywheel Future Scholarship 2025 and 2026; older posts cover recipes, national parks and Christmas trees.Source
• Your websiteHomepage (read through programmable.info, October 20, 2026): "Switch to Clean Electricity for Your Home": "Power your home with 100% clean energy, with no installations and no change to your utility. Every customer helps us build more solar farms in the U.S." Sign-up is at /enroll; two phone numbers are listed. cleanchoice.com redirects here.Source

Add a rate history page for every market (the same format as the four existing ones), link it from each state plan page and from enrollment, and add a plain chart of the CleanChoice rate next to the utility default.

Shoppers who can see the history before they sign up are less likely to feel surprised later, which protects reviews and retention.

• Rates look high next to the default

  Explain what the premium funds (new solar farms).

• Your websiteSitemap (423 URLs): plan pages for 11 markets (DC, Delaware, Illinois, Maine, Massachusetts, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Rhode Island) plus "Clean Way" and "Switch to Solar Energy" (last updated February 2024); historic rate pages for only four of them (DE, IL, MA, PA); 314 news posts, including "10 hybrid cars on the market in 2020" and "10 best electric cars on the market in 2020"; an affiliate page (June 2024); 66 help-centre articles such as "Why do rates change?" and "I rent my home. Do I need my landlord's permission to switch?".Source
• Customer reviewsTrustpilot: about 345 reviews with a TrustScore shown between 4.2 and 4.5 depending on the regional site; the 1-star reviews complain that bills ran higher than expected or that another supplier's rate was better. Reviews.io shows 4.7 from 137 reviews, with 91% recommending.Source
• Third-party reviewElectricRates.org (DC, 2026): Pepco's default supply rate was about 17.6 cents per kWh in August 2026, and "CleanChoice typically charges a premium over that for its renewable product, so compare carefully before enrolling."Source

Reply to every 1- and 2-star review within two business days with a short, human answer and a link to "How CleanChoice Billing Works", and invite the reviewer to call. Ask happy customers for reviews after their third bill.

Shoppers read the replies as much as the reviews, and the review-request flow lifts the average.

• Review gating rules

  Ask every customer, not only happy ones.

• Customer reviewsTrustpilot: about 345 reviews with a TrustScore shown between 4.2 and 4.5 depending on the regional site; the 1-star reviews complain that bills ran higher than expected or that another supplier's rate was better. Reviews.io shows 4.7 from 137 reviews, with 91% recommending.Source
• Your websiteRecent posts (sitemap dates, 2026): "CleanChoice Energy Reviews", "Is CleanChoice Energy Legitimate", "How CleanChoice Billing Works", "Utility Account Information", "States and Utilities", "Meet Our Solar Farms", "Where Does CleanChoice Energy's Electricity Come From", "Thank You to Our Customers" and the Flywheel Future Scholarship 2025 and 2026; older posts cover recipes, national parks and Christmas trees.Source

Merge the 2020 posts into one current EV guide with charging costs on clean electricity by state and a link to enroll, and redirect the old URLs to it.

Current pages win searches and AI answers; dated ones lose them and look neglected.

• Traffic dip after redirects

  Redirect to the closest page.

• Your websiteSitemap (423 URLs): plan pages for 11 markets (DC, Delaware, Illinois, Maine, Massachusetts, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Rhode Island) plus "Clean Way" and "Switch to Solar Energy" (last updated February 2024); historic rate pages for only four of them (DE, IL, MA, PA); 314 news posts, including "10 hybrid cars on the market in 2020" and "10 best electric cars on the market in 2020"; an affiliate page (June 2024); 66 help-centre articles such as "Why do rates change?" and "I rent my home. Do I need my landlord's permission to switch?".Source

Add alt text to every image, raise contrast on the flagged text, and add an accessibility check to the release checklist.

Accessible pages are easier for everyone to read on phones outdoors and are read better by search and assistants.

• Brand colors change

  Adjust the shade slightly, not the palette.

• PageSpeed testThird parties on the homepage, from the same test: the Genesys Cloud chat service (mypurecloud.com) is the largest at 1,155 KB over 31 requests with 852 ms of main-thread blocking, ahead of Google Tag Manager (710 KB, 702 ms) and Facebook (251 KB, 237 ms). Also loaded: Invoca call tracking, Hotjar, Microsoft Clarity, Segment, Google Analytics, Datadog, New Relic, Trustpilot and ad tags for Google, Bing, Amazon, Yahoo and Beeswax. Images without alt text and low-contrast text are flagged.Source

Add a "your solar farm" block to each state plan page: the nearest CleanChoice project, a construction photo timeline, megawatts, and later live output. Send customers a quarterly progress email.

A real farm turns a premium price into something visible and local, and it is the one thing Inspire and Green Mountain cannot copy quickly.

• Construction delays

  Show milestones, not promised dates.

• Your websiteHomepage (read through programmable.info, October 20, 2026): "Switch to Clean Electricity for Your Home": "Power your home with 100% clean energy, with no installations and no change to your utility. Every customer helps us build more solar farms in the U.S." Sign-up is at /enroll; two phone numbers are listed. cleanchoice.com redirects here.Source
• News coverageOctober 14, 2026: CleanChoice closed an up to $85 million term loan facility with Aiga Capital Partners to fund its move from retail supply into owning solar generation; the CEO called it a new chapter, "growing from our retail roots" to "generating clean energy for the grid". It follows more than $166 million of project financing for the Dolan project in New York (about 27 MWdc) and the Kylertown project in Pennsylvania (about 28 MWdc), with commercial operation expected in 2027.Source
• Your websiteRecent posts (sitemap dates, 2026): "CleanChoice Energy Reviews", "Is CleanChoice Energy Legitimate", "How CleanChoice Billing Works", "Utility Account Information", "States and Utilities", "Meet Our Solar Farms", "Where Does CleanChoice Energy's Electricity Come From", "Thank You to Our Customers" and the Flywheel Future Scholarship 2025 and 2026; older posts cover recipes, national parks and Christmas trees.Source
• Competitor researchRivals' own homepages: Inspire Clean Energy, "say hello to predictability and goodbye to electricity rate volatility"; Green Mountain Energy, "a 100% renewable energy company" in TX, IL, PA, NY, MA, NJ, MD and OR; Perch Energy, community solar: "Go solar and save with Perch. No roof required." for renters and homeowners; Arbor, an app that "lowers what you pay for electricity".See the research Source

Email and text every customer 45 and 15 days before the term ends with their current rate, renewal options and a one-click renewal, following each state's notice rules. Track renewal rate by state.

Getting ahead of the end of a term protects retention and takes away the rival message that CleanChoice will raise rates quietly.

• Notice reminds people to shop around

  Lead with the solar farm story and a fair renewal offer.

• Third-party reviewArbor, a rate-switching app, lists CleanChoice plans: fixed rates for 6, 12 or 24 months, and warns that "when your term expires, your rate becomes variable and can go up without notice"; Arbor offers to switch users automatically when a term ends.Source
• Customer reviewsTrustpilot: about 345 reviews with a TrustScore shown between 4.2 and 4.5 depending on the regional site; the 1-star reviews complain that bills ran higher than expected or that another supplier's rate was better. Reviews.io shows 4.7 from 137 reviews, with 91% recommending.Source
• Your websiteSitemap (423 URLs): plan pages for 11 markets (DC, Delaware, Illinois, Maine, Massachusetts, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Rhode Island) plus "Clean Way" and "Switch to Solar Energy" (last updated February 2024); historic rate pages for only four of them (DE, IL, MA, PA); 314 news posts, including "10 hybrid cars on the market in 2020" and "10 best electric cars on the market in 2020"; an affiliate page (June 2024); 66 help-centre articles such as "Why do rates change?" and "I rent my home. Do I need my landlord's permission to switch?".Source

Build a renters landing page and ads aimed at renters in served cities (DC, Philadelphia, Chicago, Boston, New York): no permission, two-minute switch, move with you. Partner with property managers for move-in packets.

Renters are a large group with few clean energy options, and moving is when people choose a supplier.

• Short tenancies

  Make moving with CleanChoice easy.

• Your websiteSitemap (423 URLs): plan pages for 11 markets (DC, Delaware, Illinois, Maine, Massachusetts, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Rhode Island) plus "Clean Way" and "Switch to Solar Energy" (last updated February 2024); historic rate pages for only four of them (DE, IL, MA, PA); 314 news posts, including "10 hybrid cars on the market in 2020" and "10 best electric cars on the market in 2020"; an affiliate page (June 2024); 66 help-centre articles such as "Why do rates change?" and "I rent my home. Do I need my landlord's permission to switch?".Source
• Your websiteHomepage (read through programmable.info, October 20, 2026): "Switch to Clean Electricity for Your Home": "Power your home with 100% clean energy, with no installations and no change to your utility. Every customer helps us build more solar farms in the U.S." Sign-up is at /enroll; two phone numbers are listed. cleanchoice.com redirects here.Source
• Competitor researchRivals' own homepages: Inspire Clean Energy, "say hello to predictability and goodbye to electricity rate volatility"; Green Mountain Energy, "a 100% renewable energy company" in TX, IL, PA, NY, MA, NJ, MD and OR; Perch Energy, community solar: "Go solar and save with Perch. No roof required." for renters and homeowners; Arbor, an app that "lowers what you pay for electricity".See the research Source

Add a box to each plan page: the estimated monthly difference for a typical home, what it pays for (wind and solar matching, new CleanChoice solar farms), and how to cancel. Let shoppers enter their usage.

Shoppers who understand the premium before they sign up stay longer and write fewer angry reviews.

• Showing the premium lowers sign-ups

  Measure retention too, not just sign-ups.

• Third-party reviewElectricRates.org (DC, 2026): Pepco's default supply rate was about 17.6 cents per kWh in August 2026, and "CleanChoice typically charges a premium over that for its renewable product, so compare carefully before enrolling."Source
• Your websiteHomepage (read through programmable.info, October 20, 2026): "Switch to Clean Electricity for Your Home": "Power your home with 100% clean energy, with no installations and no change to your utility. Every customer helps us build more solar farms in the U.S." Sign-up is at /enroll; two phone numbers are listed. cleanchoice.com redirects here.Source
• News coverageOctober 14, 2026: CleanChoice closed an up to $85 million term loan facility with Aiga Capital Partners to fund its move from retail supply into owning solar generation; the CEO called it a new chapter, "growing from our retail roots" to "generating clean energy for the grid". It follows more than $166 million of project financing for the Dolan project in New York (about 27 MWdc) and the Kylertown project in Pennsylvania (about 28 MWdc), with commercial operation expected in 2027.Source
• Customer reviewsTrustpilot: about 345 reviews with a TrustScore shown between 4.2 and 4.5 depending on the regional site; the 1-star reviews complain that bills ran higher than expected or that another supplier's rate was better. Reviews.io shows 4.7 from 137 reviews, with 91% recommending.Source

Refresh broker terms, add a partner page with tracked links, and approach switching apps, environmental nonprofits and EV clubs with a co-branded enrollment page and a donation per sign-up.

Trusted partners lower acquisition cost and bring customers who chose clean energy on purpose.

• Broker sales practices

  Audit scripts and require compliance training.

• News coverageCleanChoice has run a renewable energy broker program, naming Delaware, Illinois, Maryland, Massachusetts, New Jersey, New York, Ohio, Pennsylvania and Washington DC as its initial markets.Source
• Third-party reviewArbor, a rate-switching app, lists CleanChoice plans: fixed rates for 6, 12 or 24 months, and warns that "when your term expires, your rate becomes variable and can go up without notice"; Arbor offers to switch users automatically when a term ends.Source
• Your websiteSitemap (423 URLs): plan pages for 11 markets (DC, Delaware, Illinois, Maine, Massachusetts, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Rhode Island) plus "Clean Way" and "Switch to Solar Energy" (last updated February 2024); historic rate pages for only four of them (DE, IL, MA, PA); 314 news posts, including "10 hybrid cars on the market in 2020" and "10 best electric cars on the market in 2020"; an affiliate page (June 2024); 66 help-centre articles such as "Why do rates change?" and "I rent my home. Do I need my landlord's permission to switch?".Source

Offer towns in served markets a co-branded clean electricity or community solar program with outreach support and a resident dashboard of progress, in line with local rules.

One town partnership reaches thousands of households with a trusted messenger.

• Slow public processes

  Start with towns already exploring programs.

• Company profileCleanChoice Energy was founded in 2012 in Washington, DC as a retail electricity supplier and now also owns and operates solar facilities (Google Knowledge Graph and Wikipedia). It launched a community solar platform in 2018 with sign-up "in less than five minutes" and in 2019 began partnering with municipalities, starting with the Village of Wappingers Falls, New York.Source
• Your websiteSitemap (423 URLs): plan pages for 11 markets (DC, Delaware, Illinois, Maine, Massachusetts, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Rhode Island) plus "Clean Way" and "Switch to Solar Energy" (last updated February 2024); historic rate pages for only four of them (DE, IL, MA, PA); 314 news posts, including "10 hybrid cars on the market in 2020" and "10 best electric cars on the market in 2020"; an affiliate page (June 2024); 66 help-centre articles such as "Why do rates change?" and "I rent my home. Do I need my landlord's permission to switch?".Source

Launch "give and get" bill credits or a donation to a chosen nonprofit for each referred switch, with a link in every bill email and in the thank-you post.

Referrals cost less than ads and bring customers who stay longer.

• Fraud

  Pay only after the first bill.

• Your websiteSitemap (423 URLs): plan pages for 11 markets (DC, Delaware, Illinois, Maine, Massachusetts, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Rhode Island) plus "Clean Way" and "Switch to Solar Energy" (last updated February 2024); historic rate pages for only four of them (DE, IL, MA, PA); 314 news posts, including "10 hybrid cars on the market in 2020" and "10 best electric cars on the market in 2020"; an affiliate page (June 2024); 66 help-centre articles such as "Why do rates change?" and "I rent my home. Do I need my landlord's permission to switch?".Source
• Your websiteRecent posts (sitemap dates, 2026): "CleanChoice Energy Reviews", "Is CleanChoice Energy Legitimate", "How CleanChoice Billing Works", "Utility Account Information", "States and Utilities", "Meet Our Solar Farms", "Where Does CleanChoice Energy's Electricity Come From", "Thank You to Our Customers" and the Flywheel Future Scholarship 2025 and 2026; older posts cover recipes, national parks and Christmas trees.Source

Keep one session-recording tool and one monitoring tool, route ad tags through Segment where possible, and drop networks without enrollments in the last 90 days.

Fewer tags mean faster pages, cleaner data and lower tool costs.

• Losing data

  Run old and new in parallel for two weeks.

• PageSpeed testThird parties on the homepage, from the same test: the Genesys Cloud chat service (mypurecloud.com) is the largest at 1,155 KB over 31 requests with 852 ms of main-thread blocking, ahead of Google Tag Manager (710 KB, 702 ms) and Facebook (251 KB, 237 ms). Also loaded: Invoca call tracking, Hotjar, Microsoft Clarity, Segment, Google Analytics, Datadog, New Relic, Trustpilot and ad tags for Google, Bing, Amazon, Yahoo and Beeswax. Images without alt text and low-contrast text are flagged.Source
• PageSpeed testGoogle PageSpeed for the cleanchoiceenergy.com homepage (October 20, 2026). Real Chrome visitors fail Core Web Vitals on responsiveness: taps take 332 ms to respond (good is under 200 ms), while the main content appears in 1.6 s and layout shift is 0.03. The mobile lab test scores 53 out of 100, with the main content at 4.9 s and 1,003 ms of blocking time; the page downloads 3.5 MB, 2.9 MB of it from third parties, and about 1 MB of JavaScript goes unused.Source

Rewrite the page around what CleanChoice offers today in each state (clean supply, community solar where available, the farms it is building) and route visitors to the right plan by ZIP.

Solar searches are common and the company now has a stronger solar story than the page tells.

• Offers differ by state

  Show only what the ZIP qualifies for.

• Your websiteSitemap (423 URLs): plan pages for 11 markets (DC, Delaware, Illinois, Maine, Massachusetts, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Rhode Island) plus "Clean Way" and "Switch to Solar Energy" (last updated February 2024); historic rate pages for only four of them (DE, IL, MA, PA); 314 news posts, including "10 hybrid cars on the market in 2020" and "10 best electric cars on the market in 2020"; an affiliate page (June 2024); 66 help-centre articles such as "Why do rates change?" and "I rent my home. Do I need my landlord's permission to switch?".Source
• News coverageOctober 14, 2026: CleanChoice closed an up to $85 million term loan facility with Aiga Capital Partners to fund its move from retail supply into owning solar generation; the CEO called it a new chapter, "growing from our retail roots" to "generating clean energy for the grid". It follows more than $166 million of project financing for the Dolan project in New York (about 27 MWdc) and the Kylertown project in Pennsylvania (about 28 MWdc), with commercial operation expected in 2027.Source
• Competitor researchRivals' own homepages: Inspire Clean Energy, "say hello to predictability and goodbye to electricity rate volatility"; Green Mountain Energy, "a 100% renewable energy company" in TX, IL, PA, NY, MA, NJ, MD and OR; Perch Energy, community solar: "Go solar and save with Perch. No roof required." for renters and homeowners; Arbor, an app that "lowers what you pay for electricity".See the research Source
• Company profileCleanChoice Energy was founded in 2012 in Washington, DC as a retail electricity supplier and now also owns and operates solar facilities (Google Knowledge Graph and Wikipedia). It launched a community solar platform in 2018 with sign-up "in less than five minutes" and in 2019 began partnering with municipalities, starting with the Village of Wappingers Falls, New York.Source

Make an annotated image of each utility's bill showing the CleanChoice line, and send it by email the week the first bill arrives, with the rate and a link to call.

Explaining the first bill prevents the surprise that turns into a 1-star review.

• Billing cycles vary

  Trigger on enrollment date plus cycle.

• Your websiteRecent posts (sitemap dates, 2026): "CleanChoice Energy Reviews", "Is CleanChoice Energy Legitimate", "How CleanChoice Billing Works", "Utility Account Information", "States and Utilities", "Meet Our Solar Farms", "Where Does CleanChoice Energy's Electricity Come From", "Thank You to Our Customers" and the Flywheel Future Scholarship 2025 and 2026; older posts cover recipes, national parks and Christmas trees.Source
• Customer reviewsTrustpilot: about 345 reviews with a TrustScore shown between 4.2 and 4.5 depending on the regional site; the 1-star reviews complain that bills ran higher than expected or that another supplier's rate was better. Reviews.io shows 4.7 from 137 reviews, with 91% recommending.Source
• Your websiteHomepage (read through programmable.info, October 20, 2026): "Switch to Clean Electricity for Your Home": "Power your home with 100% clean energy, with no installations and no change to your utility. Every customer helps us build more solar farms in the U.S." Sign-up is at /enroll; two phone numbers are listed. cleanchoice.com redirects here.Source

Test longer fixed terms or a price-cap plan in one or two markets where rules allow, priced against the cost of the coming solar output, and market it as clean power with no surprises.

Predictability is what rivals sell and what unhappy customers ask for; owned generation makes it affordable.

• Market prices fall

  Cap the share of customers on long terms.

• Competitor researchRivals' own homepages: Inspire Clean Energy, "say hello to predictability and goodbye to electricity rate volatility"; Green Mountain Energy, "a 100% renewable energy company" in TX, IL, PA, NY, MA, NJ, MD and OR; Perch Energy, community solar: "Go solar and save with Perch. No roof required." for renters and homeowners; Arbor, an app that "lowers what you pay for electricity".See the research Source
• Customer reviewsTrustpilot: about 345 reviews with a TrustScore shown between 4.2 and 4.5 depending on the regional site; the 1-star reviews complain that bills ran higher than expected or that another supplier's rate was better. Reviews.io shows 4.7 from 137 reviews, with 91% recommending.Source
• News coverageOctober 14, 2026: CleanChoice closed an up to $85 million term loan facility with Aiga Capital Partners to fund its move from retail supply into owning solar generation; the CEO called it a new chapter, "growing from our retail roots" to "generating clean energy for the grid". It follows more than $166 million of project financing for the Dolan project in New York (about 27 MWdc) and the Kylertown project in Pennsylvania (about 28 MWdc), with commercial operation expected in 2027.Source
• Third-party reviewArbor, a rate-switching app, lists CleanChoice plans: fixed rates for 6, 12 or 24 months, and warns that "when your term expires, your rate becomes variable and can go up without notice"; Arbor offers to switch users automatically when a term ends.Source

Publish a yearly report: utility default rates, clean premiums, and what that buys in new solar by state, with an interactive map. Pitch it to local press in each market.

Original data earns press and links and makes the premium a discussion CleanChoice leads.

• Shows a premium

  Show the value next to the cost.

• Your websiteSitemap (423 URLs): plan pages for 11 markets (DC, Delaware, Illinois, Maine, Massachusetts, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Rhode Island) plus "Clean Way" and "Switch to Solar Energy" (last updated February 2024); historic rate pages for only four of them (DE, IL, MA, PA); 314 news posts, including "10 hybrid cars on the market in 2020" and "10 best electric cars on the market in 2020"; an affiliate page (June 2024); 66 help-centre articles such as "Why do rates change?" and "I rent my home. Do I need my landlord's permission to switch?".Source
• Third-party reviewElectricRates.org (DC, 2026): Pepco's default supply rate was about 17.6 cents per kWh in August 2026, and "CleanChoice typically charges a premium over that for its renewable product, so compare carefully before enrolling."Source
• News coverageOctober 14, 2026: CleanChoice closed an up to $85 million term loan facility with Aiga Capital Partners to fund its move from retail supply into owning solar generation; the CEO called it a new chapter, "growing from our retail roots" to "generating clean energy for the grid". It follows more than $166 million of project financing for the Dolan project in New York (about 27 MWdc) and the Kylertown project in Pennsylvania (about 28 MWdc), with commercial operation expected in 2027.Source

Give each customer an account page with their matched kWh, the farm their premium supports, and their share of its output once live, plus milestone emails.

A visible stake turns a supplier relationship into ownership-like loyalty.

• Confusing claims

  Have counsel review the wording.

• Your websiteHomepage (read through programmable.info, October 20, 2026): "Switch to Clean Electricity for Your Home": "Power your home with 100% clean energy, with no installations and no change to your utility. Every customer helps us build more solar farms in the U.S." Sign-up is at /enroll; two phone numbers are listed. cleanchoice.com redirects here.Source
• News coverageOctober 14, 2026: CleanChoice closed an up to $85 million term loan facility with Aiga Capital Partners to fund its move from retail supply into owning solar generation; the CEO called it a new chapter, "growing from our retail roots" to "generating clean energy for the grid". It follows more than $166 million of project financing for the Dolan project in New York (about 27 MWdc) and the Kylertown project in Pennsylvania (about 28 MWdc), with commercial operation expected in 2027.Source

Announce each winner in their hometown press, with a quote and a link to the scholarship page, and invite schools to share it.

Local press is trusted and links help state plan pages rank.

• Privacy of winners

  Ask consent first.

• Your websiteRecent posts (sitemap dates, 2026): "CleanChoice Energy Reviews", "Is CleanChoice Energy Legitimate", "How CleanChoice Billing Works", "Utility Account Information", "States and Utilities", "Meet Our Solar Farms", "Where Does CleanChoice Energy's Electricity Come From", "Thank You to Our Customers" and the Flywheel Future Scholarship 2025 and 2026; older posts cover recipes, national parks and Christmas trees.Source
• Your websiteSitemap (423 URLs): plan pages for 11 markets (DC, Delaware, Illinois, Maine, Massachusetts, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Rhode Island) plus "Clean Way" and "Switch to Solar Energy" (last updated February 2024); historic rate pages for only four of them (DE, IL, MA, PA); 314 news posts, including "10 hybrid cars on the market in 2020" and "10 best electric cars on the market in 2020"; an affiliate page (June 2024); 66 help-centre articles such as "Why do rates change?" and "I rent my home. Do I need my landlord's permission to switch?".Source

Keep and improve posts that help people decide to switch, merge the general green-living posts into a few strong guides, and remove the rest with redirects.

A focused site ranks better for the questions buyers ask.

• Traffic loss

  Most off-topic traffic does not convert.

• Your websiteRecent posts (sitemap dates, 2026): "CleanChoice Energy Reviews", "Is CleanChoice Energy Legitimate", "How CleanChoice Billing Works", "Utility Account Information", "States and Utilities", "Meet Our Solar Farms", "Where Does CleanChoice Energy's Electricity Come From", "Thank You to Our Customers" and the Flywheel Future Scholarship 2025 and 2026; older posts cover recipes, national parks and Christmas trees.Source
• Your websiteSitemap (423 URLs): plan pages for 11 markets (DC, Delaware, Illinois, Maine, Massachusetts, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Rhode Island) plus "Clean Way" and "Switch to Solar Energy" (last updated February 2024); historic rate pages for only four of them (DE, IL, MA, PA); 314 news posts, including "10 hybrid cars on the market in 2020" and "10 best electric cars on the market in 2020"; an affiliate page (June 2024); 66 help-centre articles such as "Why do rates change?" and "I rent my home. Do I need my landlord's permission to switch?".Source