Coast growth playbook

In Braze, find accounts with fuel spend and no non-fuel spend in 60 days. Send a three-step journey to admins (email, in-app) showing how to allow a category such as hardware and supply stores on existing cards with a limit, and an SMS to drivers once it is on. Count the first non-fuel transaction as the goal.

One small, controlled category is far easier to say yes to than "move all your spend", and 1% back on non-gas purchases gives the admin a reason today.

Subject: Let your crew buy parts on their Coast card, with a limit

Your drivers already fill up with Coast. Most fleets also have someone buying parts or materials on a personal card and waiting to be paid back.

You can allow hardware and supply stores on the cards you already have, set a limit per day, and earn 1% back on every purchase. Receipts are captured in the app.

[Turn on supply stores]

• Admins fear misuse

  Lead with limits and GPS controls, not with spending more.

• HiringLifecycle Marketing Manager: builds nurture, onboarding, activation, retention and winback journeys in Braze across email, in-app, push and SMS; "Own the lifecycle motion that moves fuel customers onto corporate cards, Bill Pay, and more — Coast's single biggest growth lever"; first-year goals: "Lift new-customer activation rate and shorten time to first transaction" and grow non-fuel attach; works with Product Marketing, Growth and Growth Engineering.Source
• Your websitePricing: "$4 per active user, per month"; "3-9¢ per gallon at 30,000+ partner stations nationwide, including Exxon, Mobil, 7-Eleven, Circle-K, Casey's"; "1% cash back on all non-gas station purchases"; Visa acceptance; "No personal guarantee"; a list of fees Coast does not charge. Rewards: up to 9 cents a gallon at "more than 30,000 stations and 40 brands" and 1% back on everything else, redeemable for travel, cash or gift cards.Source
• HiringStaff Product Manager, Corporate Spend: owns "Coast's next generation of AI-powered expense management products", to "turn fleets that already trust Coast for fuel their fuel spend into customers who run all of their company spend through us". Other roles among 19 open: Manager of Customer Success, Chief of Staff to the CEO, two Compliance Analysts, a Lead Data Engineer and a VP of People.Source

A Braze journey from approval to first transaction: day 0 admin checklist (add vehicles, invite drivers, set controls), day 1 driver SMS with app download, day 2 nearest in-network stations, day 3 a nudge if no card is active, day 5 a CS call if still nothing. Stop as soon as the first transaction posts.

First-week behaviour predicts everything after it, and the steps are the same for every fleet, so one journey covers all new accounts.

• Too many messages

  Stop the journey at the first transaction.

• HiringLifecycle Marketing Manager: builds nurture, onboarding, activation, retention and winback journeys in Braze across email, in-app, push and SMS; "Own the lifecycle motion that moves fuel customers onto corporate cards, Bill Pay, and more — Coast's single biggest growth lever"; first-year goals: "Lift new-customer activation rate and shorten time to first transaction" and grow non-fuel attach; works with Product Marketing, Growth and Growth Engineering.Source
• Your websitePricing: "$4 per active user, per month"; "3-9¢ per gallon at 30,000+ partner stations nationwide, including Exxon, Mobil, 7-Eleven, Circle-K, Casey's"; "1% cash back on all non-gas station purchases"; Visa acceptance; "No personal guarantee"; a list of fees Coast does not charge. Rewards: up to 9 cents a gallon at "more than 30,000 stations and 40 brands" and 1% back on everything else, redeemable for travel, cash or gift cards.Source
• programmable.infoSite scan: WordPress with Next.js on Vercel, HubSpot and Segment; Chrome field data shows a layout shift (CLS) of 0.25 at the 75th percentile (the top of Google's "needs improvement" band; above 0.25 is "poor") and LCP of 1.8 seconds; iOS app "Coast: Smart Fuel Cards" rated 4.32 from 31 ratings; the npm package @coastpay/embedded-widget-sdk has 538 weekly downloads; registered in SAM.gov since February 2025 as K-Dimensional Holdings Inc. (dba Coast); 306 blog posts; no Spanish-language pages.Source

Turn the generic page into three dated, fair comparison pages, each with fees, acceptance, controls, personal guarantee and switching steps, and a calculator prefilled with that card's typical fees. Give each to the AEs as a competitor comparison.

Comparison searches come from fleets close to a decision, and the SMB AE needs one new meeting a day. Named pages also help AI assistants answer "which fuel card is best for contractors".

• Fee claims go out of date

  Date each page and review quarterly.

• Your website"Coast vs the competition" compares Coast with unnamed "other fleet cards": cards "Accepted only at in-network stations", "Minimum gallon requirements, a cap on rebates", "Personal guarantee required", "Up to $12 per card per month" and "Up to $3 per transaction" for extended network pricing. No competitor is named and there are no one-to-one comparison pages.Source
• Competitor researchFleet card rivals: WEX and Corpay (formerly Fleetcor, owner of Fuelman) run large closed or semi-closed fleet networks; AtoB sells a Visa-accepted fuel card and payments to trucking and fleets; corporate card platforms such as Ramp compete for the non-fuel spend Coast wants to win.See the research Source
• HiringSales hiring: Mid-Market AEs in New York and Salt Lake City for fleets of 50 to 1,000 vehicles, an SMB AE in Salt Lake City for "contractors, landscapers and field service companies" with 10 to 125 vehicles ("The gold standard is to get one net new meeting set on your calendar every day"; "Sell the whole platform"), and a founding BDR team in Draper, Utah; tools are Salesforce and Outreach.Source

Remove test and draft URLs from the sitemap and mark them noindex, fix the Sourcewell placeholder, find the element that shifts (often a late banner, hero image or form) and reserve its space. Recheck in Chrome field data after 28 days.

A government buyer seeing placeholder text, or a contractor whose tap lands on the wrong button because the page jumped, is a lost application. These fixes take days.

• Removing a page a campaign still uses

  Check campaign links before removing any page.

• Your websiteThe sitemap also lists test and draft pages such as /form-test, /gated-test, /test-1, /dev-testing, /samsara-speak-to-an-expert-draft and /16-04-26-banner-testing, and the Sourcewell page for governments shows the placeholder text "test promo desc" above its heading. The Sourcewell offer is "1% back on all fuel purchases, plus up to 10¢ per gallon".Source
• programmable.infoSite scan: WordPress with Next.js on Vercel, HubSpot and Segment; Chrome field data shows a layout shift (CLS) of 0.25 at the 75th percentile (the top of Google's "needs improvement" band; above 0.25 is "poor") and LCP of 1.8 seconds; iOS app "Coast: Smart Fuel Cards" rated 4.32 from 31 ratings; the npm package @coastpay/embedded-widget-sdk has 538 weekly downloads; registered in SAM.gov since February 2025 as K-Dimensional Holdings Inc. (dba Coast); 306 blog posts; no Spanish-language pages.Source
• Your websiteSitemap: 980 URLs, including about 358 /lp landing pages: association member offers (NALP, Nexstar, Service Nation, CertainPath, Blue Collar Success Group, TPCA, NTRCA, BuyMax, Omnia Partners), telematics partners (Samsara, Fleetio, Azuga, Geotab, OneStep GPS, GPS Insight, Motive, Verizon Connect, ClearPath GPS, IntelliShift, Ford Pro), field service software (BuildOps, FieldEdge, Simpro, Kickserv, Knowify, WorkWave, Service Autopilot, Real Green) and trade shows (PestWorld, American Towman, WasteExpo, World of Concrete). There are no pages for ServiceTitan, Jobber or Housecall Pro.Source

Watch weekly state fuel prices (the U.S. Energy Information Administration publishes them). When a state rises sharply week on week, run a short call and email sprint to contractors in that state: "Diesel went up X cents here this week; here is what our rebates and controls would save a 20-truck fleet." Book meetings straight into AE calendars.

Timing makes a cold call relevant. The same pitch lands better when the prospect just paid more at the pump.

• Prices fall again

  Lead with control and rebates, not with predictions.

• HiringSales hiring: Mid-Market AEs in New York and Salt Lake City for fleets of 50 to 1,000 vehicles, an SMB AE in Salt Lake City for "contractors, landscapers and field service companies" with 10 to 125 vehicles ("The gold standard is to get one net new meeting set on your calendar every day"; "Sell the whole platform"), and a founding BDR team in Draper, Utah; tools are Salesforce and Outreach.Source
• Your websitePricing: "$4 per active user, per month"; "3-9¢ per gallon at 30,000+ partner stations nationwide, including Exxon, Mobil, 7-Eleven, Circle-K, Casey's"; "1% cash back on all non-gas station purchases"; Visa acceptance; "No personal guarantee"; a list of fees Coast does not charge. Rewards: up to 9 cents a gallon at "more than 30,000 stations and 40 brands" and 1% back on everything else, redeemable for travel, cash or gift cards.Source
• Your websiteInside Fleet Spending 2026: "one spends 55% less per vehicle" than a similar fleet in the same city; "The average fleet sees an 18% swing between summer peak and winter low"; within HVAC "the top 25% of fleets use 289 gallons per vehicle while the bottom 25% use 1,136". Free tools include a mileage reimbursement calculator, fuel surcharge calculator, fuel expense policy generator and savings estimator. Coast blocks a transaction "when there's a mismatch between the gas station and the" vehicle's GPS location.Source

Find two customers in each missing trade with good usage, ask for a short interview, and publish a story with fleet size, before and after, and one number (savings per vehicle, hours saved on receipts). Add the categories to the filter.

Peer proof matters most in the trades, where owners trust other owners. It is also the easiest content the Customer Success team can produce from accounts it already knows.

• Customers will not share numbers

  Use time saved or controls they use instead.

• Your websiteCustomer stories can be filtered by Commercial Services, Construction, HVAC, Landscaping, Nonprofit, Pest Control, Plumbing, Residential Services and Transportation, while the Industries menu also lists Solar, Roofing, Electrical Companies, Medical Transportation and Private Equity, which have no story category.Source
• HiringSales hiring: Mid-Market AEs in New York and Salt Lake City for fleets of 50 to 1,000 vehicles, an SMB AE in Salt Lake City for "contractors, landscapers and field service companies" with 10 to 125 vehicles ("The gold standard is to get one net new meeting set on your calendar every day"; "Sell the whole platform"), and a founding BDR team in Draper, Utah; tools are Salesforce and Outreach.Source
• Your websiteInside Fleet Spending 2026: "one spends 55% less per vehicle" than a similar fleet in the same city; "The average fleet sees an 18% swing between summer peak and winter low"; within HVAC "the top 25% of fleets use 289 gallons per vehicle while the bottom 25% use 1,136". Free tools include a mileage reimbursement calculator, fuel surcharge calculator, fuel expense policy generator and savings estimator. Coast blocks a transaction "when there's a mismatch between the gas station and the" vehicle's GPS location.Source

Start with marketplace listings and a job-costing integration (card transactions posted against the job or technician), then pursue embedded deals like Samsara's. Build a partner page and a co-marketing kit for each, and set a payback target for the channel before signing.

Partner-sourced customers close faster and cost less, and these platforms cover the trades Coast already wins in. Being missing from the largest one leaves a gap competitors can fill.

• Partners have their own payments products

  Lead with fuel and controls, which they do not offer.

• HiringHead of Partnerships (New York, reports to the CEO): "More and more of our best customers find us inside someone else's software." Coast is embedded in Samsara, which "has called it their deepest fuel card integration yet" and put it at the centre of the Fuel Command Center launched in August; in July Coast shipped a similar embed with Fleetio. Partner-sourced customers "close faster, cost far less to acquire, and tend to run bigger fleets". The role owns partner-sourced pipeline, CAC and payback, chooses partner categories ("telematics and fleet management platforms, vertical and field service software, fleet management companies, resellers, associations and referral networks"), the commercial model, and "how Coast should be priced and packaged when it's sold inside someone else's product".Source
• Your websiteSitemap: 980 URLs, including about 358 /lp landing pages: association member offers (NALP, Nexstar, Service Nation, CertainPath, Blue Collar Success Group, TPCA, NTRCA, BuyMax, Omnia Partners), telematics partners (Samsara, Fleetio, Azuga, Geotab, OneStep GPS, GPS Insight, Motive, Verizon Connect, ClearPath GPS, IntelliShift, Ford Pro), field service software (BuildOps, FieldEdge, Simpro, Kickserv, Knowify, WorkWave, Service Autopilot, Real Green) and trade shows (PestWorld, American Towman, WasteExpo, World of Concrete). There are no pages for ServiceTitan, Jobber or Housecall Pro.Source
• HiringSales hiring: Mid-Market AEs in New York and Salt Lake City for fleets of 50 to 1,000 vehicles, an SMB AE in Salt Lake City for "contractors, landscapers and field service companies" with 10 to 125 vehicles ("The gold standard is to get one net new meeting set on your calendar every day"; "Sell the whole platform"), and a founding BDR team in Draper, Utah; tools are Salesforce and Outreach.Source

Give partner reps three things: a one-click fuel savings estimate for any of their accounts (using the telematics data they already have, with consent), a simple reward per activated fleet where the partner agreement allows, and monthly enablement sessions. Publish a leaderboard and celebrate the top reps.

Partner reps sell what is easy and what helps them hit their number. A savings estimate tied to their own product makes Coast part of their pitch, not an extra product.

• Partner rules on rewards

  Agree everything with the partner first.

• HiringHead of Partnerships (New York, reports to the CEO): "More and more of our best customers find us inside someone else's software." Coast is embedded in Samsara, which "has called it their deepest fuel card integration yet" and put it at the centre of the Fuel Command Center launched in August; in July Coast shipped a similar embed with Fleetio. Partner-sourced customers "close faster, cost far less to acquire, and tend to run bigger fleets". The role owns partner-sourced pipeline, CAC and payback, chooses partner categories ("telematics and fleet management platforms, vertical and field service software, fleet management companies, resellers, associations and referral networks"), the commercial model, and "how Coast should be priced and packaged when it's sold inside someone else's product".Source
• HiringManager, Strategic Partnerships (posted September 28, 2026): new partnership constructs "for distribution, customer value, and driver/employee engagement"; success means more deals "sold and onboarded through partner teams rather than just referral to Coast's sales organization", new partner verticals, and sometimes owning partner marketing (collateral, webinars, sales activation) and tradeshows.Source
• Your websiteInside Fleet Spending 2026: "one spends 55% less per vehicle" than a similar fleet in the same city; "The average fleet sees an 18% swing between summer peak and winter low"; within HVAC "the top 25% of fleets use 289 gallons per vehicle while the bottom 25% use 1,136". Free tools include a mileage reimbursement calculator, fuel surcharge calculator, fuel expense policy generator and savings estimator. Coast blocks a transaction "when there's a mismatch between the gas station and the" vehicle's GPS location.Source

Make a public developer page: what the widget does (apply, issue cards, set controls, see transactions), a sandbox, revenue share terms and a "go live in a week" guide. Target smaller vertical software makers (towing dispatch, waste hauling, pest control, landscaping software) that will never get a Samsara-style deal but serve thousands of fleets.

A self-serve embed turns partnerships from a few big negotiations into a product that many smaller partners can adopt, which is how the channel scales.

• Support load from small partners

  Standard terms and a sandbox before any custom work.

• programmable.infoSite scan: WordPress with Next.js on Vercel, HubSpot and Segment; Chrome field data shows a layout shift (CLS) of 0.25 at the 75th percentile (the top of Google's "needs improvement" band; above 0.25 is "poor") and LCP of 1.8 seconds; iOS app "Coast: Smart Fuel Cards" rated 4.32 from 31 ratings; the npm package @coastpay/embedded-widget-sdk has 538 weekly downloads; registered in SAM.gov since February 2025 as K-Dimensional Holdings Inc. (dba Coast); 306 blog posts; no Spanish-language pages.Source
• HiringHead of Partnerships (New York, reports to the CEO): "More and more of our best customers find us inside someone else's software." Coast is embedded in Samsara, which "has called it their deepest fuel card integration yet" and put it at the centre of the Fuel Command Center launched in August; in July Coast shipped a similar embed with Fleetio. Partner-sourced customers "close faster, cost far less to acquire, and tend to run bigger fleets". The role owns partner-sourced pipeline, CAC and payback, chooses partner categories ("telematics and fleet management platforms, vertical and field service software, fleet management companies, resellers, associations and referral networks"), the commercial model, and "how Coast should be priced and packaged when it's sold inside someone else's product".Source
• Your websiteSitemap: 980 URLs, including about 358 /lp landing pages: association member offers (NALP, Nexstar, Service Nation, CertainPath, Blue Collar Success Group, TPCA, NTRCA, BuyMax, Omnia Partners), telematics partners (Samsara, Fleetio, Azuga, Geotab, OneStep GPS, GPS Insight, Motive, Verizon Connect, ClearPath GPS, IntelliShift, Ford Pro), field service software (BuildOps, FieldEdge, Simpro, Kickserv, Knowify, WorkWave, Service Autopilot, Real Green) and trade shows (PestWorld, American Towman, WasteExpo, World of Concrete). There are no pages for ServiceTitan, Jobber or Housecall Pro.Source

Each quarter, send each association a short report: members enrolled, total rebates earned, average savings per vehicle, and one member story, ready to drop into their newsletter. Offer a joint webinar on the benchmark data for their trade.

It keeps Coast front of mind with association staff, gives them a reason to promote the offer again, and turns a static landing page into an ongoing channel.

• Member privacy

  Only aggregates; no member named without consent.

• Your websiteSitemap: 980 URLs, including about 358 /lp landing pages: association member offers (NALP, Nexstar, Service Nation, CertainPath, Blue Collar Success Group, TPCA, NTRCA, BuyMax, Omnia Partners), telematics partners (Samsara, Fleetio, Azuga, Geotab, OneStep GPS, GPS Insight, Motive, Verizon Connect, ClearPath GPS, IntelliShift, Ford Pro), field service software (BuildOps, FieldEdge, Simpro, Kickserv, Knowify, WorkWave, Service Autopilot, Real Green) and trade shows (PestWorld, American Towman, WasteExpo, World of Concrete). There are no pages for ServiceTitan, Jobber or Housecall Pro.Source
• HiringManager, Strategic Partnerships (posted September 28, 2026): new partnership constructs "for distribution, customer value, and driver/employee engagement"; success means more deals "sold and onboarded through partner teams rather than just referral to Coast's sales organization", new partner verticals, and sometimes owning partner marketing (collateral, webinars, sales activation) and tradeshows.Source
• Your websiteInside Fleet Spending 2026: "one spends 55% less per vehicle" than a similar fleet in the same city; "The average fleet sees an 18% swing between summer peak and winter low"; within HVAC "the top 25% of fleets use 289 gallons per vehicle while the bottom 25% use 1,136". Free tools include a mileage reimbursement calculator, fuel surcharge calculator, fuel expense policy generator and savings estimator. Coast blocks a transaction "when there's a mismatch between the gas station and the" vehicle's GPS location.Source

Build a list of public fleets in the AEs' regions, starting with ones that already use Sourcewell for other purchases. Write a one-page procurement guide (how to buy through Sourcewell, controls for audit, reporting for council), and attend two state public works or fleet manager association events.

Public buyers value procurement made easy and audit controls, both of which Coast already has. One win often leads to neighbouring towns.

• Long public buying cycles

  Focus on Sourcewell members who can buy without a tender.

• Your websiteThe sitemap also lists test and draft pages such as /form-test, /gated-test, /test-1, /dev-testing, /samsara-speak-to-an-expert-draft and /16-04-26-banner-testing, and the Sourcewell page for governments shows the placeholder text "test promo desc" above its heading. The Sourcewell offer is "1% back on all fuel purchases, plus up to 10¢ per gallon".Source
• programmable.infoSite scan: WordPress with Next.js on Vercel, HubSpot and Segment; Chrome field data shows a layout shift (CLS) of 0.25 at the 75th percentile (the top of Google's "needs improvement" band; above 0.25 is "poor") and LCP of 1.8 seconds; iOS app "Coast: Smart Fuel Cards" rated 4.32 from 31 ratings; the npm package @coastpay/embedded-widget-sdk has 538 weekly downloads; registered in SAM.gov since February 2025 as K-Dimensional Holdings Inc. (dba Coast); 306 blog posts; no Spanish-language pages.Source
• HiringSales hiring: Mid-Market AEs in New York and Salt Lake City for fleets of 50 to 1,000 vehicles, an SMB AE in Salt Lake City for "contractors, landscapers and field service companies" with 10 to 125 vehicles ("The gold standard is to get one net new meeting set on your calendar every day"; "Sell the whole platform"), and a founding BDR team in Draper, Utah; tools are Salesforce and Outreach.Source

Target fuel customers with an accounting integration and steady spend. A short journey shows how to forward a supplier invoice, approve it in Coast and pay it, with the first invoice set up on a call. Trigger it after a customer has been active for 60 days.

Bill Pay moves Coast from a card into the back office, which makes customers far less likely to leave and grows revenue per account.

• Asking too early

  Only after 60 days of active use.

• HiringLifecycle Marketing Manager: builds nurture, onboarding, activation, retention and winback journeys in Braze across email, in-app, push and SMS; "Own the lifecycle motion that moves fuel customers onto corporate cards, Bill Pay, and more — Coast's single biggest growth lever"; first-year goals: "Lift new-customer activation rate and shorten time to first transaction" and grow non-fuel attach; works with Product Marketing, Growth and Growth Engineering.Source
• HiringStaff Product Manager, Corporate Spend: owns "Coast's next generation of AI-powered expense management products", to "turn fleets that already trust Coast for fuel their fuel spend into customers who run all of their company spend through us". Other roles among 19 open: Manager of Customer Success, Chief of Staff to the CEO, two Compliance Analysts, a Lead Data Engineer and a VP of People.Source
• Your websitePricing: "$4 per active user, per month"; "3-9¢ per gallon at 30,000+ partner stations nationwide, including Exxon, Mobil, 7-Eleven, Circle-K, Casey's"; "1% cash back on all non-gas station purchases"; Visa acceptance; "No personal guarantee"; a list of fees Coast does not charge. Rewards: up to 9 cents a gallon at "more than 30,000 stations and 40 brands" and 1% back on everything else, redeemable for travel, cash or gift cards.Source

Translate the driver SMS, push messages, app onboarding screens and the top help articles. Let admins choose the language per driver. Add Spanish landing pages for the landscaping and construction offers.

Driver adoption is part of activation, and a message a driver understands is one they act on. It is also a point competitors rarely make.

• Poor translation

  Use a professional translator and test with drivers.

• programmable.infoSite scan: WordPress with Next.js on Vercel, HubSpot and Segment; Chrome field data shows a layout shift (CLS) of 0.25 at the 75th percentile (the top of Google's "needs improvement" band; above 0.25 is "poor") and LCP of 1.8 seconds; iOS app "Coast: Smart Fuel Cards" rated 4.32 from 31 ratings; the npm package @coastpay/embedded-widget-sdk has 538 weekly downloads; registered in SAM.gov since February 2025 as K-Dimensional Holdings Inc. (dba Coast); 306 blog posts; no Spanish-language pages.Source
• HiringLifecycle Marketing Manager: builds nurture, onboarding, activation, retention and winback journeys in Braze across email, in-app, push and SMS; "Own the lifecycle motion that moves fuel customers onto corporate cards, Bill Pay, and more — Coast's single biggest growth lever"; first-year goals: "Lift new-customer activation rate and shorten time to first transaction" and grow non-fuel attach; works with Product Marketing, Growth and Growth Engineering.Source
• HiringSales hiring: Mid-Market AEs in New York and Salt Lake City for fleets of 50 to 1,000 vehicles, an SMB AE in Salt Lake City for "contractors, landscapers and field service companies" with 10 to 125 vehicles ("The gold standard is to get one net new meeting set on your calendar every day"; "Sell the whole platform"), and a founding BDR team in Draper, Utah; tools are Salesforce and Outreach.Source

Build a program for platform companies and their investors: one master agreement, consolidated reporting across portfolio companies, a standard 30-day onboarding for each new acquisition, and a savings estimate the operating partner can use in the first 100 days. Target PE firms with active home services platforms.

One relationship can bring many fleets, and every future acquisition becomes a new account without a new sale.

• Portfolio companies resist central tools

  Let each company keep its own controls under one agreement.

• HiringSales hiring: Mid-Market AEs in New York and Salt Lake City for fleets of 50 to 1,000 vehicles, an SMB AE in Salt Lake City for "contractors, landscapers and field service companies" with 10 to 125 vehicles ("The gold standard is to get one net new meeting set on your calendar every day"; "Sell the whole platform"), and a founding BDR team in Draper, Utah; tools are Salesforce and Outreach.Source
• Your websiteCustomer stories can be filtered by Commercial Services, Construction, HVAC, Landscaping, Nonprofit, Pest Control, Plumbing, Residential Services and Transportation, while the Industries menu also lists Solar, Roofing, Electrical Companies, Medical Transportation and Private Equity, which have no story category.Source
• Your websiteInside Fleet Spending 2026: "one spends 55% less per vehicle" than a similar fleet in the same city; "The average fleet sees an 18% swing between summer peak and winter low"; within HVAC "the top 25% of fleets use 289 gallons per vehicle while the bottom 25% use 1,136". Free tools include a mileage reimbursement calculator, fuel surcharge calculator, fuel expense policy generator and savings estimator. Coast blocks a transaction "when there's a mismatch between the gas station and the" vehicle's GPS location.Source

Each quarter, send the top 200 accounts a one-page review: gallons and cost per vehicle against their trade's benchmark, the stations they could switch to for bigger rebates, declined or out-of-policy spend, and non-fuel spend Coast could take on. Follow with a 30-minute call.

It shows value in numbers, finds expansion naturally, and gives the account a reason to stay at renewal.

• Accounts dislike being below average

  Frame it as savings to claim, not a grade.

• Your websiteInside Fleet Spending 2026: "one spends 55% less per vehicle" than a similar fleet in the same city; "The average fleet sees an 18% swing between summer peak and winter low"; within HVAC "the top 25% of fleets use 289 gallons per vehicle while the bottom 25% use 1,136". Free tools include a mileage reimbursement calculator, fuel surcharge calculator, fuel expense policy generator and savings estimator. Coast blocks a transaction "when there's a mismatch between the gas station and the" vehicle's GPS location.Source
• HiringStaff Product Manager, Corporate Spend: owns "Coast's next generation of AI-powered expense management products", to "turn fleets that already trust Coast for fuel their fuel spend into customers who run all of their company spend through us". Other roles among 19 open: Manager of Customer Success, Chief of Staff to the CEO, two Compliance Analysts, a Lead Data Engineer and a VP of People.Source
• HiringLifecycle Marketing Manager: builds nurture, onboarding, activation, retention and winback journeys in Braze across email, in-app, push and SMS; "Own the lifecycle motion that moves fuel customers onto corporate cards, Bill Pay, and more — Coast's single biggest growth lever"; first-year goals: "Lift new-customer activation rate and shorten time to first transaction" and grow non-fuel attach; works with Product Marketing, Growth and Growth Engineering.Source

An agent that matches each transaction to a job using the vehicle's location, the technician's schedule in the field service system and the receipt, asks the driver by SMS only when unsure, and posts the coded expense to accounting. Show the owner job profitability that includes these costs.

Job costing is what owners and controllers care about most, and it is where a fuel card can become the system for all spend.

• Wrong coding erodes trust

  Show confidence and let controllers review before posting.

• HiringStaff Product Manager, Corporate Spend: owns "Coast's next generation of AI-powered expense management products", to "turn fleets that already trust Coast for fuel their fuel spend into customers who run all of their company spend through us". Other roles among 19 open: Manager of Customer Success, Chief of Staff to the CEO, two Compliance Analysts, a Lead Data Engineer and a VP of People.Source
• HiringHead of Partnerships (New York, reports to the CEO): "More and more of our best customers find us inside someone else's software." Coast is embedded in Samsara, which "has called it their deepest fuel card integration yet" and put it at the centre of the Fuel Command Center launched in August; in July Coast shipped a similar embed with Fleetio. Partner-sourced customers "close faster, cost far less to acquire, and tend to run bigger fleets". The role owns partner-sourced pipeline, CAC and payback, chooses partner categories ("telematics and fleet management platforms, vertical and field service software, fleet management companies, resellers, associations and referral networks"), the commercial model, and "how Coast should be priced and packaged when it's sold inside someone else's product".Source
• Your websiteInside Fleet Spending 2026: "one spends 55% less per vehicle" than a similar fleet in the same city; "The average fleet sees an 18% swing between summer peak and winter low"; within HVAC "the top 25% of fleets use 289 gallons per vehicle while the bottom 25% use 1,136". Free tools include a mileage reimbursement calculator, fuel surcharge calculator, fuel expense policy generator and savings estimator. Coast blocks a transaction "when there's a mismatch between the gas station and the" vehicle's GPS location.Source

Add public charging acceptance and controls by vehicle, a home charging reimbursement for drivers who take vans home (metered or estimated), and reporting that puts fuel and charging cost per mile side by side.

The first mixed-fleet card that handles both well becomes the default as fleets electrify, and partners like Ford Pro are looking for that.

• Slow electric adoption in the trades

  Build in stages and start with reporting.

• Your websiteSitemap: 980 URLs, including about 358 /lp landing pages: association member offers (NALP, Nexstar, Service Nation, CertainPath, Blue Collar Success Group, TPCA, NTRCA, BuyMax, Omnia Partners), telematics partners (Samsara, Fleetio, Azuga, Geotab, OneStep GPS, GPS Insight, Motive, Verizon Connect, ClearPath GPS, IntelliShift, Ford Pro), field service software (BuildOps, FieldEdge, Simpro, Kickserv, Knowify, WorkWave, Service Autopilot, Real Green) and trade shows (PestWorld, American Towman, WasteExpo, World of Concrete). There are no pages for ServiceTitan, Jobber or Housecall Pro.Source
• Your websitePricing: "$4 per active user, per month"; "3-9¢ per gallon at 30,000+ partner stations nationwide, including Exxon, Mobil, 7-Eleven, Circle-K, Casey's"; "1% cash back on all non-gas station purchases"; Visa acceptance; "No personal guarantee"; a list of fees Coast does not charge. Rewards: up to 9 cents a gallon at "more than 30,000 stations and 40 brands" and 1% back on everything else, redeemable for travel, cash or gift cards.Source
• HiringStaff Product Manager, Corporate Spend: owns "Coast's next generation of AI-powered expense management products", to "turn fleets that already trust Coast for fuel their fuel spend into customers who run all of their company spend through us". Other roles among 19 open: Manager of Customer Success, Chief of Staff to the CEO, two Compliance Analysts, a Lead Data Engineer and a VP of People.Source

Offer large partners (telematics, fleet management companies, big associations) a co-branded card with their name on it, revenue share, and their own controls inside their software. Coast keeps the risk, compliance and support. Start with one partner and a clear payback model.

Co-branded programs make the partner own the outcome, which is how they sell hardest. It also locks in distribution competitors cannot easily take.

• The partner owns the customer relationship

  Keep Coast's support and data rights in the contract.

• HiringHead of Partnerships (New York, reports to the CEO): "More and more of our best customers find us inside someone else's software." Coast is embedded in Samsara, which "has called it their deepest fuel card integration yet" and put it at the centre of the Fuel Command Center launched in August; in July Coast shipped a similar embed with Fleetio. Partner-sourced customers "close faster, cost far less to acquire, and tend to run bigger fleets". The role owns partner-sourced pipeline, CAC and payback, chooses partner categories ("telematics and fleet management platforms, vertical and field service software, fleet management companies, resellers, associations and referral networks"), the commercial model, and "how Coast should be priced and packaged when it's sold inside someone else's product".Source
• HiringManager, Strategic Partnerships (posted September 28, 2026): new partnership constructs "for distribution, customer value, and driver/employee engagement"; success means more deals "sold and onboarded through partner teams rather than just referral to Coast's sales organization", new partner verticals, and sometimes owning partner marketing (collateral, webinars, sales activation) and tradeshows.Source
• programmable.infoSite scan: WordPress with Next.js on Vercel, HubSpot and Segment; Chrome field data shows a layout shift (CLS) of 0.25 at the 75th percentile (the top of Google's "needs improvement" band; above 0.25 is "poor") and LCP of 1.8 seconds; iOS app "Coast: Smart Fuel Cards" rated 4.32 from 31 ratings; the npm package @coastpay/embedded-widget-sdk has 538 weekly downloads; registered in SAM.gov since February 2025 as K-Dimensional Holdings Inc. (dba Coast); 306 blog posts; no Spanish-language pages.Source

Work with partner stations on a local promotion: a counter card and a pump sign offering local fleets extra rebates for signing up through that station, with a referral code that credits the station or brand. Start in towns where Coast has few customers and a partner brand is strong.

Stations want loyal fleet traffic and Coast wants fleets; the station already has the relationship.

• Brand rules for in-store material

  Agree everything with the brand's marketing team.

• Your websitePricing: "$4 per active user, per month"; "3-9¢ per gallon at 30,000+ partner stations nationwide, including Exxon, Mobil, 7-Eleven, Circle-K, Casey's"; "1% cash back on all non-gas station purchases"; Visa acceptance; "No personal guarantee"; a list of fees Coast does not charge. Rewards: up to 9 cents a gallon at "more than 30,000 stations and 40 brands" and 1% back on everything else, redeemable for travel, cash or gift cards.Source
• HiringManager, Strategic Partnerships (posted September 28, 2026): new partnership constructs "for distribution, customer value, and driver/employee engagement"; success means more deals "sold and onboarded through partner teams rather than just referral to Coast's sales organization", new partner verticals, and sometimes owning partner marketing (collateral, webinars, sales activation) and tradeshows.Source
• Your websiteSitemap: 980 URLs, including about 358 /lp landing pages: association member offers (NALP, Nexstar, Service Nation, CertainPath, Blue Collar Success Group, TPCA, NTRCA, BuyMax, Omnia Partners), telematics partners (Samsara, Fleetio, Azuga, Geotab, OneStep GPS, GPS Insight, Motive, Verizon Connect, ClearPath GPS, IntelliShift, Ford Pro), field service software (BuildOps, FieldEdge, Simpro, Kickserv, Knowify, WorkWave, Service Autopilot, Real Green) and trade shows (PestWorld, American Towman, WasteExpo, World of Concrete). There are no pages for ServiceTitan, Jobber or Housecall Pro.Source

Offer distributors a program: their customers get extra cash back for paying with Coast at that distributor, and the distributor gets paid on the spot instead of carrying a house account. Promote it at the counter and in the distributor's customer emails.

It brings Coast into the most frequent non-fuel purchase in the trades and gives the distributor a reason to promote it.

• Distributors protect their house accounts

  Show how card payment cuts their collection costs.

• HiringLifecycle Marketing Manager: builds nurture, onboarding, activation, retention and winback journeys in Braze across email, in-app, push and SMS; "Own the lifecycle motion that moves fuel customers onto corporate cards, Bill Pay, and more — Coast's single biggest growth lever"; first-year goals: "Lift new-customer activation rate and shorten time to first transaction" and grow non-fuel attach; works with Product Marketing, Growth and Growth Engineering.Source
• Your websitePricing: "$4 per active user, per month"; "3-9¢ per gallon at 30,000+ partner stations nationwide, including Exxon, Mobil, 7-Eleven, Circle-K, Casey's"; "1% cash back on all non-gas station purchases"; Visa acceptance; "No personal guarantee"; a list of fees Coast does not charge. Rewards: up to 9 cents a gallon at "more than 30,000 stations and 40 brands" and 1% back on everything else, redeemable for travel, cash or gift cards.Source
• Your websiteSitemap: 980 URLs, including about 358 /lp landing pages: association member offers (NALP, Nexstar, Service Nation, CertainPath, Blue Collar Success Group, TPCA, NTRCA, BuyMax, Omnia Partners), telematics partners (Samsara, Fleetio, Azuga, Geotab, OneStep GPS, GPS Insight, Motive, Verizon Connect, ClearPath GPS, IntelliShift, Ford Pro), field service software (BuildOps, FieldEdge, Simpro, Kickserv, Knowify, WorkWave, Service Autopilot, Real Green) and trade shows (PestWorld, American Towman, WasteExpo, World of Concrete). There are no pages for ServiceTitan, Jobber or Housecall Pro.Source

Publish an anonymized index each year: share of transactions blocked for location mismatch, by state, trade and time of day, plus the most common patterns. Pitch it to trade press and use it in sales calls and comparison pages.

Real numbers on misuse make the value of controls concrete, and trade and local press will cite a fresh data story.

• Customers worry about their data

  Publish only aggregates and say so.

• Your websiteInside Fleet Spending 2026: "one spends 55% less per vehicle" than a similar fleet in the same city; "The average fleet sees an 18% swing between summer peak and winter low"; within HVAC "the top 25% of fleets use 289 gallons per vehicle while the bottom 25% use 1,136". Free tools include a mileage reimbursement calculator, fuel surcharge calculator, fuel expense policy generator and savings estimator. Coast blocks a transaction "when there's a mismatch between the gas station and the" vehicle's GPS location.Source
• programmable.infoSite scan: WordPress with Next.js on Vercel, HubSpot and Segment; Chrome field data shows a layout shift (CLS) of 0.25 at the 75th percentile (the top of Google's "needs improvement" band; above 0.25 is "poor") and LCP of 1.8 seconds; iOS app "Coast: Smart Fuel Cards" rated 4.32 from 31 ratings; the npm package @coastpay/embedded-widget-sdk has 538 weekly downloads; registered in SAM.gov since February 2025 as K-Dimensional Holdings Inc. (dba Coast); 306 blog posts; no Spanish-language pages.Source
• HiringSales hiring: Mid-Market AEs in New York and Salt Lake City for fleets of 50 to 1,000 vehicles, an SMB AE in Salt Lake City for "contractors, landscapers and field service companies" with 10 to 125 vehicles ("The gold standard is to get one net new meeting set on your calendar every day"; "Sell the whole platform"), and a founding BDR team in Draper, Utah; tools are Salesforce and Outreach.Source