Code and Theory growth playbook

Publish /adobe as a practice hub. Show the four solution areas the architects are hired for (AEM and Edge Delivery, AEP and Real-Time CDP, Workfront and Fusion, Firefly and GenStudio), the partnership and co-development agreement, the QStrauss reach in Latin America, and three to five Adobe case studies with measured results. Give it its own enquiry form, routed to the practice. Tag the Adobe projects on /work and link the hub from the menu, the homepage model section and every Adobe news item.

Enterprise buyers check an agency's site before they shortlist it, and Adobe field teams need a page to send clients to. A visible practice turns referral flow into a channel the agency owns, and gives the new enablement team a home for its case studies and solution briefs.

[ ] /adobe hub with four solution areas
[ ] Three to five Adobe case studies with numbers
[ ] Partnership and co-development agreement explained
[ ] Latin America capacity (QStrauss) section
[ ] Practice enquiry form routed to CRM
[ ] Adobe tag on /work projects
[ ] Menu and homepage links
[ ] Link sent to Adobe partner managers

• Clients not cleared for naming

  Use anonymised results by industry until approval comes.

• Looks like a reseller page

  Lead with outcomes and the creative-plus-engineering model, not product logos.

• HiringSenior Director, GTM (US), posted September 4, 2026, "leads the GTM pillar of the Adobe practice": "Drive the co-sell motion, build named relationships, generate referral flow, and position us on deals before they reach RFP", "Build an independent client base rather than depending on referred work", "Create productized offerings, accelerators, reference architectures and demo assets the practice can reuse and sell", and "Convert implementation projects into multi-year retained relationships".Source
• HiringFour Adobe Multi-Solution Architect roles (AEM/EDS, AEP/CDP, Firefly/GenStudio, Workfront/Fusion), plus a Lead Adobe Workfront Configuration Consultant, a Consultant, Adobe Workfront, a Solution Architect, Workfront and Adobe-focused architects in Bengaluru: 51 open roles on the board in all, 17 of them in Technology.Source
• Your websiteHomepage (archived October 5, 2026): headline "The Digital Transformation Agency Where the C-Suite Comes Together to Create Change"; "trust of 50+ Fortune 500 CEOs, CMOs and CTOs"; a three-part model: "Forward-Deployed Expertise (FD/x)", "Scaled, Modernized Services" and "Proprietary Software & Technology". The menu is Our Work, About, Latest News, Careers, Contact, with no services or practice pages, and the page never names The Machine. The meta description says "Code and Theory Network is the only network with a balance of 50% creative and 50% engineers at scale."Source
• Your websiteOur Work page (archived October 5, 2026): 31 projects in themed collections, with results such as T. Rowe Price ("61% traffic increase and a 17% boost in conversions, saving $15M and 100,000 hours in a single quarter"), Henry Schein ("23% increase in revenue per visit") and JBL ("Pioneering AI and AEO-powered commerce"). The word "Adobe" does not appear anywhere on the page, and there is no filter by industry or capability; the previous site had 16 industry and capability filters under /things-we-make/filter/.Source
• Your websiteContact page (archived October 7, 2026): "Let's get to work. Start a conversation. [email protected]". The only way to start is that email address. There is no enquiry form or choice of need, and the same line closes every page. The only form on the page is the DECODE newsletter sign-up.Source
• News coverageIn July 2026 Stagwell agreed to acquire QStrauss Consulting, a Colombia-based Adobe implementation and consulting firm whose clients include Walmart, BBVA, Santander, Grupo Salinas, OXXO and Bimbo, to expand Code and Theory's implementation of Adobe's suite; Code and Theory also has a three-year co-development agreement with Adobe whose first product is the Creative Intelligence System.Source

Add a short form on /contact and in the footer: what you need (Adobe, AI and marketing transformation, The Machine, brand and creative, product), company size and timing. Route each answer to the right lead (practice, BD or the Machine sales team), log it in the CRM with the page it came from, and promise a reply within one business day. Keep the email for those who prefer it.

Routing by need cuts response time on the highest-value enquiries and gives the BD team the pipeline data the new role is asked to report.

• Form puts off senior buyers

  Keep it to three questions and keep the email visible.

• Your websiteContact page (archived October 7, 2026): "Let's get to work. Start a conversation. [email protected]". The only way to start is that email address. There is no enquiry form or choice of need, and the same line closes every page. The only form on the page is the DECODE newsletter sign-up.Source
• HiringAssociate Director, Business Development (US), posted October 20, 2026: "Run pursuits end to end", "Own proposals, RFP responses, credentials, case studies, and pitch decks", "report on pipeline health, win rates, and what we learn from each pursuit", and improve "templates, tools, and AI-assisted workflows, so every pursuit starts faster than the last". The team is "hiring at several levels, from Associate Manager to Director".Source
• HiringThe Machine team: "The Machine is the agentic operating system for marketing, built by Code and Theory. It plugs into the tools marketing teams use". A Forward Deployed Product Manager (posted September 30) and a Senior Account Manager who will "Monitor adoption weekly, tracking whether Machine outputs are being used rather than just produced"; an Enterprise Account Executive - Agentic AI carries quota for "Stagwell's agentic AI product business" and builds pipeline through "outbound prospecting, inbound qualification, and partner-sourced opportunities".Source
• HiringDirector, Sales Enablement (US) for the Adobe practice, reporting to the Chief Growth Officer: builds "one-pagers, case studies, ROI calculators, solution briefs, value-based presentations, demo scripts", runs "quarterly win/loss analysis", will "Partner with marketing on lead quality and conversion readiness" and track "adoption, ramp time, win rate, and sales cycle velocity".Source

Publish /the-machine: what it does in one sentence, the tools it plugs into (Figma, Slack, Teams, Adobe), three workflows with before-and-after numbers, how a rollout works (forward-deployed pod, governance, adoption tracking) and a demo request that goes to the AE. Name it in the homepage model section and link it from the relevant work and news.

Product pipeline needs a front door the product team owns. The page also tells clients that Code and Theory's AI work is a product they can buy, not just a project.

• Stagwell brand ownership

  Agree the page with Stagwell so it supports, not competes with, the group page.

• HiringThe Machine team: "The Machine is the agentic operating system for marketing, built by Code and Theory. It plugs into the tools marketing teams use". A Forward Deployed Product Manager (posted September 30) and a Senior Account Manager who will "Monitor adoption weekly, tracking whether Machine outputs are being used rather than just produced"; an Enterprise Account Executive - Agentic AI carries quota for "Stagwell's agentic AI product business" and builds pipeline through "outbound prospecting, inbound qualification, and partner-sourced opportunities".Source
• Your websiteHomepage (archived October 5, 2026): headline "The Digital Transformation Agency Where the C-Suite Comes Together to Create Change"; "trust of 50+ Fortune 500 CEOs, CMOs and CTOs"; a three-part model: "Forward-Deployed Expertise (FD/x)", "Scaled, Modernized Services" and "Proprietary Software & Technology". The menu is Our Work, About, Latest News, Careers, Contact, with no services or practice pages, and the page never names The Machine. The meta description says "Code and Theory Network is the only network with a balance of 50% creative and 50% engineers at scale."Source
• News coverageStagwell launched The Machine in January 2026 as "marketing's first agentic operating system", built by Code and Theory; it works with Figma, Slack, Teams, Adobe and performance dashboards, with "Mini Machine" plugins inside existing tools. In June 2026 Stagwell added The Media Machine for media.Source

Add tags (industry, capability, platform such as Adobe, Salesforce or The Machine, and result type) to each project and a filter bar on /work. Give BD a shareable filtered link for each pursuit, such as financial services plus Adobe.

Buyers trust relevant proof, and filtered links make every pitch follow-up faster.

• Too many tags

  Cap at four tag groups.

• Your websiteOur Work page (archived October 5, 2026): 31 projects in themed collections, with results such as T. Rowe Price ("61% traffic increase and a 17% boost in conversions, saving $15M and 100,000 hours in a single quarter"), Henry Schein ("23% increase in revenue per visit") and JBL ("Pioneering AI and AEO-powered commerce"). The word "Adobe" does not appear anywhere on the page, and there is no filter by industry or capability; the previous site had 16 industry and capability filters under /things-we-make/filter/.Source
• HiringAssociate Director, Business Development (US), posted October 20, 2026: "Run pursuits end to end", "Own proposals, RFP responses, credentials, case studies, and pitch decks", "report on pipeline health, win rates, and what we learn from each pursuit", and improve "templates, tools, and AI-assisted workflows, so every pursuit starts faster than the last". The team is "hiring at several levels, from Associate Manager to Director".Source
• HiringDirector, Sales Enablement (US) for the Adobe practice, reporting to the Chief Growth Officer: builds "one-pagers, case studies, ROI calculators, solution briefs, value-based presentations, demo scripts", runs "quarterly win/loss analysis", will "Partner with marketing on lead quality and conversion readiness" and track "adoption, ramp time, win rate, and sales cycle velocity".Source

Rewrite the homepage, About and Work descriptions around the three-part model and the C-suite promise, keeping the 50/50 proof. Check the top 20 pages for missing or generic descriptions ("Work from Code and Theory" on /work).

Search snippets and shared links are the first thing many buyers read, so they should match the current pitch.

• Losing the 50/50 hook

  Keep it in the description as proof.

• Your websiteHomepage (archived October 5, 2026): headline "The Digital Transformation Agency Where the C-Suite Comes Together to Create Change"; "trust of 50+ Fortune 500 CEOs, CMOs and CTOs"; a three-part model: "Forward-Deployed Expertise (FD/x)", "Scaled, Modernized Services" and "Proprietary Software & Technology". The menu is Our Work, About, Latest News, Careers, Contact, with no services or practice pages, and the page never names The Machine. The meta description says "Code and Theory Network is the only network with a balance of 50% creative and 50% engineers at scale."Source
• Your websiteOur Work page (archived October 5, 2026): 31 projects in themed collections, with results such as T. Rowe Price ("61% traffic increase and a 17% boost in conversions, saving $15M and 100,000 hours in a single quarter"), Henry Schein ("23% increase in revenue per visit") and JBL ("Pioneering AI and AEO-powered commerce"). The word "Adobe" does not appear anywhere on the page, and there is no filter by industry or capability; the previous site had 16 industry and capability filters under /things-we-make/filter/.Source
• About pageAbout page (archived October 7, 2026): "50% engineers, 50% creatives"; the network "includes the flagship agency, Code and Theory, as well as Kettle, Instrument, Left Field Labs, Truelogic, Create. Group and Current. Totaling 2,000 people"; offices in New York, Bengaluru and Manila.Source

Package three 4-6 week offers with a fixed price range and a clear output: an AEM-to-Edge Delivery migration assessment, an AEP and Real-Time CDP activation audit, and a Firefly/GenStudio content supply chain pilot. Publish them on the Adobe hub and give Adobe field teams a one-pager for each.

Fixed-scope offers shorten the first sale and make co-selling easy for partners, and each one leads to a larger implementation.

• Underpriced assessments

  Set a floor and credit it against the follow-on work.

• #1 Give the Adobe practice a front door: a practice page, Adobe work on /work, and a direct line to the team

• HiringSenior Director, GTM (US), posted September 4, 2026, "leads the GTM pillar of the Adobe practice": "Drive the co-sell motion, build named relationships, generate referral flow, and position us on deals before they reach RFP", "Build an independent client base rather than depending on referred work", "Create productized offerings, accelerators, reference architectures and demo assets the practice can reuse and sell", and "Convert implementation projects into multi-year retained relationships".Source
• HiringFour Adobe Multi-Solution Architect roles (AEM/EDS, AEP/CDP, Firefly/GenStudio, Workfront/Fusion), plus a Lead Adobe Workfront Configuration Consultant, a Consultant, Adobe Workfront, a Solution Architect, Workfront and Adobe-focused architects in Bengaluru: 51 open roles on the board in all, 17 of them in Technology.Source
• HiringDirector, Sales Enablement (US) for the Adobe practice, reporting to the Chief Growth Officer: builds "one-pagers, case studies, ROI calculators, solution briefs, value-based presentations, demo scripts", runs "quarterly win/loss analysis", will "Partner with marketing on lead quality and conversion readiness" and track "adoption, ramp time, win rate, and sales cycle velocity".Source

Publish an FD/x page: what an embedded pod looks like, the first 30/60/90 days, the governance, the measures agreed at kickoff and the commercial options, including outcome-linked fees. Add one anonymised example and a call to action for a scoping workshop.

A new engagement model needs explaining before buyers will compare it with consultancies, and this one is Code and Theory's answer to them.

• Revealing commercial terms

  Describe options, not rates.

• Your websiteHomepage (archived October 5, 2026): headline "The Digital Transformation Agency Where the C-Suite Comes Together to Create Change"; "trust of 50+ Fortune 500 CEOs, CMOs and CTOs"; a three-part model: "Forward-Deployed Expertise (FD/x)", "Scaled, Modernized Services" and "Proprietary Software & Technology". The menu is Our Work, About, Latest News, Careers, Contact, with no services or practice pages, and the page never names The Machine. The meta description says "Code and Theory Network is the only network with a balance of 50% creative and 50% engineers at scale."Source
• HiringSenior Director, AI & Marketing Transformation (US), posted September 16, 2026: owns "the operating model for how marketing gets planned, executed, measured, and improved inside large enterprise organizations", works across "Adobe Experience Platform, Salesforce Marketing Cloud, Braze, Segment, Tealium", shapes "value-realization metrics that survive a CFO review" and "structuring pricing tied to outcomes", and will "Convert proven engagements into reusable accelerators, methods, and thought leadership that earn the next engagement".Source
• HiringContent and creative AI roles: a Senior Director, Content Operations Lead who sets baselines "for cycle time, first-pass approval rate, reuse rate, cost per asset, and on-time delivery"; a Director, AI Transformation for "AI-powered creative pipelines across the end-to-end content supply chain"; a Director, Creative Technology linking 3D tools "to Adobe Firefly Services and legacy DAMs".Source
• Competitor researchRivals' own homepages: Huge, "a human-first, AI-native design and technology company"; R/GA, "We design intelligent brand systems that help businesses get ahead"; Publicis Sapient "combines industry experts and AI platforms to help enterprises modernize systems, scale AI and drive measurable results"; Valtech, "The experience innovation company".See the research Source

Build a short online self-assessment: a marketing team enters its five numbers and gets a score against anonymised ranges from Code and Theory engagements, with the three biggest gaps and a link to book a review. Collect results (with consent) to improve the ranges.

A diagnostic turns a consulting method into a lead source and starts the conversation with the buyer's own data.

• Ranges from few engagements

  Show them as indicative and widen as data grows.

• HiringContent and creative AI roles: a Senior Director, Content Operations Lead who sets baselines "for cycle time, first-pass approval rate, reuse rate, cost per asset, and on-time delivery"; a Director, AI Transformation for "AI-powered creative pipelines across the end-to-end content supply chain"; a Director, Creative Technology linking 3D tools "to Adobe Firefly Services and legacy DAMs".Source
• HiringSenior Director, AI & Marketing Transformation (US), posted September 16, 2026: owns "the operating model for how marketing gets planned, executed, measured, and improved inside large enterprise organizations", works across "Adobe Experience Platform, Salesforce Marketing Cloud, Braze, Segment, Tealium", shapes "value-realization metrics that survive a CFO review" and "structuring pricing tied to outcomes", and will "Convert proven engagements into reusable accelerators, methods, and thought leadership that earn the next engagement".Source
• Your websiteResearch and event pages: "The Orchestration Gap" ("As AI adoption explodes, enterprises are stumbling in their efforts to demonstrate" value), "Insights and actions from Adobe Summit 2026", "The Experience Gap" with the WSJ, and event pages for CES 2026, Davos 2026, Adobe Summit 2026, Cannes 2026 and ANA Masters of Marketing 2026.Source

Build one calculator used both in pitches and on the site: inputs for asset volume, team size, cycle time and tools; outputs for hours and cost saved, with ranges grounded in named case studies. Gate the detailed report behind a short form.

CFO-ready numbers move enterprise deals forward, and one shared tool keeps sales and marketing consistent.

• Numbers seen as promises

  Show ranges and the method.

• HiringDirector, Sales Enablement (US) for the Adobe practice, reporting to the Chief Growth Officer: builds "one-pagers, case studies, ROI calculators, solution briefs, value-based presentations, demo scripts", runs "quarterly win/loss analysis", will "Partner with marketing on lead quality and conversion readiness" and track "adoption, ramp time, win rate, and sales cycle velocity".Source
• Your websiteOur Work page (archived October 5, 2026): 31 projects in themed collections, with results such as T. Rowe Price ("61% traffic increase and a 17% boost in conversions, saving $15M and 100,000 hours in a single quarter"), Henry Schein ("23% increase in revenue per visit") and JBL ("Pioneering AI and AEO-powered commerce"). The word "Adobe" does not appear anywhere on the page, and there is no filter by industry or capability; the previous site had 16 industry and capability filters under /things-we-make/filter/.Source
• HiringSenior Director, AI & Marketing Transformation (US), posted September 16, 2026: owns "the operating model for how marketing gets planned, executed, measured, and improved inside large enterprise organizations", works across "Adobe Experience Platform, Salesforce Marketing Cloud, Braze, Segment, Tealium", shapes "value-realization metrics that survive a CFO review" and "structuring pricing tied to outcomes", and will "Convert proven engagements into reusable accelerators, methods, and thought leadership that earn the next engagement".Source

Create a partner kit (one-pagers per offer, three case studies, a contact path) and a tracked referral link or form for Adobe reps. Send each rep a monthly update on their referrals. Report co-sell pipeline in the quarterly partner review.

Partners refer more to agencies that make it easy and report back, and tracked referrals show what the partnership is worth.

• Channel conflict with other partners

  Lead with specialties Adobe reps ask for.

• #1 Give the Adobe practice a front door: a practice page, Adobe work on /work, and a direct line to the team

• HiringSenior Director, GTM (US), posted September 4, 2026, "leads the GTM pillar of the Adobe practice": "Drive the co-sell motion, build named relationships, generate referral flow, and position us on deals before they reach RFP", "Build an independent client base rather than depending on referred work", "Create productized offerings, accelerators, reference architectures and demo assets the practice can reuse and sell", and "Convert implementation projects into multi-year retained relationships".Source
• HiringDirector, Sales Enablement (US) for the Adobe practice, reporting to the Chief Growth Officer: builds "one-pagers, case studies, ROI calculators, solution briefs, value-based presentations, demo scripts", runs "quarterly win/loss analysis", will "Partner with marketing on lead quality and conversion readiness" and track "adoption, ramp time, win rate, and sales cycle velocity".Source
• News coverageIn July 2026 Stagwell agreed to acquire QStrauss Consulting, a Colombia-based Adobe implementation and consulting firm whose clients include Walmart, BBVA, Santander, Grupo Salinas, OXXO and Bimbo, to expand Code and Theory's implementation of Adobe's suite; Code and Theory also has a three-year co-development agreement with Adobe whose first product is the Creative Intelligence System.Source

Publish Spanish (and later Portuguese) versions of the Adobe hub and two case studies, list the Latin America team, and route enquiries to Spanish-speaking leads. Pitch the combined offer to multinational clients that run marketing across the US and Latin America.

Enterprise buyers in Latin America look for local delivery and language, and multinationals want one partner across both regions.

• Deal not yet closed

  Wait for close before naming the team.

• #1 Give the Adobe practice a front door: a practice page, Adobe work on /work, and a direct line to the team

• News coverageIn July 2026 Stagwell agreed to acquire QStrauss Consulting, a Colombia-based Adobe implementation and consulting firm whose clients include Walmart, BBVA, Santander, Grupo Salinas, OXXO and Bimbo, to expand Code and Theory's implementation of Adobe's suite; Code and Theory also has a three-year co-development agreement with Adobe whose first product is the Creative Intelligence System.Source
• About pageAbout page (archived October 7, 2026): "50% engineers, 50% creatives"; the network "includes the flagship agency, Code and Theory, as well as Kettle, Instrument, Left Field Labs, Truelogic, Create. Group and Current. Totaling 2,000 people"; offices in New York, Bengaluru and Manila.Source
• HiringSenior Director, GTM (US), posted September 4, 2026, "leads the GTM pillar of the Adobe practice": "Drive the co-sell motion, build named relationships, generate referral flow, and position us on deals before they reach RFP", "Build an independent client base rather than depending on referred work", "Create productized offerings, accelerators, reference architectures and demo assets the practice can reuse and sell", and "Convert implementation projects into multi-year retained relationships".Source

For the top 30 clients, map which service lines they use and who owns each. Pick one next offer per client (for example, a Machine pilot for a content supply chain client, or an AEP audit for a website client). Review the map in each quarterly business review.

Expansion from existing clients is usually the cheapest growth, and a shared map stops cross-sell depending on who knows whom.

• Clients feel sold to

  Lead with a problem seen in their work.

• HiringClient growth roles: a Senior Director, Client Engagement (posted October 20) for a portfolio spanning a platform build, a data and architecture advisory engagement and a seller enablement engagement, who will "use that vantage point to spot growth and expansion"; a Client Engagement Director who will "Support account growth by identifying opportunities to expand client relationships into new service areas".Source
• Your websiteHomepage (archived October 5, 2026): headline "The Digital Transformation Agency Where the C-Suite Comes Together to Create Change"; "trust of 50+ Fortune 500 CEOs, CMOs and CTOs"; a three-part model: "Forward-Deployed Expertise (FD/x)", "Scaled, Modernized Services" and "Proprietary Software & Technology". The menu is Our Work, About, Latest News, Careers, Contact, with no services or practice pages, and the page never names The Machine. The meta description says "Code and Theory Network is the only network with a balance of 50% creative and 50% engineers at scale."Source
• HiringThe Machine team: "The Machine is the agentic operating system for marketing, built by Code and Theory. It plugs into the tools marketing teams use". A Forward Deployed Product Manager (posted September 30) and a Senior Account Manager who will "Monitor adoption weekly, tracking whether Machine outputs are being used rather than just produced"; an Enterprise Account Executive - Agentic AI carries quota for "Stagwell's agentic AI product business" and builds pipeline through "outbound prospecting, inbound qualification, and partner-sourced opportunities".Source

Add a results strip to the top of each case study (two or three numbers, with the time period), get client sign-off for figures, and mark projects whose results are pending. Reuse the strips in proposals.

Measured outcomes are what separate an agency from a consultancy in procurement, and they feed the ROI calculator.

• Clients refuse numbers

  Use relative changes or ranges.

• Your websiteOur Work page (archived October 5, 2026): 31 projects in themed collections, with results such as T. Rowe Price ("61% traffic increase and a 17% boost in conversions, saving $15M and 100,000 hours in a single quarter"), Henry Schein ("23% increase in revenue per visit") and JBL ("Pioneering AI and AEO-powered commerce"). The word "Adobe" does not appear anywhere on the page, and there is no filter by industry or capability; the previous site had 16 industry and capability filters under /things-we-make/filter/.Source
• HiringSenior Director, AI & Marketing Transformation (US), posted September 16, 2026: owns "the operating model for how marketing gets planned, executed, measured, and improved inside large enterprise organizations", works across "Adobe Experience Platform, Salesforce Marketing Cloud, Braze, Segment, Tealium", shapes "value-realization metrics that survive a CFO review" and "structuring pricing tied to outcomes", and will "Convert proven engagements into reusable accelerators, methods, and thought leadership that earn the next engagement".Source
• HiringAssociate Director, Business Development (US), posted October 20, 2026: "Run pursuits end to end", "Own proposals, RFP responses, credentials, case studies, and pitch decks", "report on pipeline health, win rates, and what we learn from each pursuit", and improve "templates, tools, and AI-assisted workflows, so every pursuit starts faster than the last". The team is "hiring at several levels, from Associate Manager to Director".Source

Run a quarterly briefing: one finding from the research or engagements, one client example and one action. Send it through DECODE, a short LinkedIn video from a senior director and a 30-minute live session for target accounts, with a link to book a workshop.

A steady rhythm keeps the agency in front of CMOs between pitches and turns research into meetings.

• Thin findings

  Combine research with engagement data.

• Your websiteResearch and event pages: "The Orchestration Gap" ("As AI adoption explodes, enterprises are stumbling in their efforts to demonstrate" value), "Insights and actions from Adobe Summit 2026", "The Experience Gap" with the WSJ, and event pages for CES 2026, Davos 2026, Adobe Summit 2026, Cannes 2026 and ANA Masters of Marketing 2026.Source
• HiringSenior Director, AI & Marketing Transformation (US), posted September 16, 2026: owns "the operating model for how marketing gets planned, executed, measured, and improved inside large enterprise organizations", works across "Adobe Experience Platform, Salesforce Marketing Cloud, Braze, Segment, Tealium", shapes "value-realization metrics that survive a CFO review" and "structuring pricing tied to outcomes", and will "Convert proven engagements into reusable accelerators, methods, and thought leadership that earn the next engagement".Source
• Your websiteContact page (archived October 7, 2026): "Let's get to work. Start a conversation. [email protected]". The only way to start is that email address. There is no enquiry form or choice of need, and the same line closes every page. The only form on the page is the DECODE newsletter sign-up.Source

For each event, set a target account list, book meetings two weeks out through the event page, give each meeting a named follow-up and send recaps within 48 hours. Report meetings, opportunities and cost per opportunity for each event.

Pre-booked meetings and fast follow-up are what make event spend pay, and the numbers show which events to keep.

• Too few meetings

  Host a small dinner or briefing.

• Your websiteResearch and event pages: "The Orchestration Gap" ("As AI adoption explodes, enterprises are stumbling in their efforts to demonstrate" value), "Insights and actions from Adobe Summit 2026", "The Experience Gap" with the WSJ, and event pages for CES 2026, Davos 2026, Adobe Summit 2026, Cannes 2026 and ANA Masters of Marketing 2026.Source
• HiringAssociate Director, Business Development (US), posted October 20, 2026: "Run pursuits end to end", "Own proposals, RFP responses, credentials, case studies, and pitch decks", "report on pipeline health, win rates, and what we learn from each pursuit", and improve "templates, tools, and AI-assisted workflows, so every pursuit starts faster than the last". The team is "hiring at several levels, from Associate Manager to Director".Source
• HiringSenior Director, GTM (US), posted September 4, 2026, "leads the GTM pillar of the Adobe practice": "Drive the co-sell motion, build named relationships, generate referral flow, and position us on deals before they reach RFP", "Build an independent client base rather than depending on referred work", "Create productized offerings, accelerators, reference architectures and demo assets the practice can reuse and sell", and "Convert implementation projects into multi-year retained relationships".Source

Create clear answer pages for the main buyer questions (Adobe, AI marketing transformation, The Machine, FD/x), add Organization and Service structured data, and check monthly what major AI assistants say about Code and Theory. Confirm that search and AI crawlers are served the full pages, including when the hosting platform's bot protection is on.

Buyers now shortlist with AI assistants, and an agency that sells AEO should be cited for its own services.

• Assistants change often

  Track trends, not single answers.

• Your websiteOur Work page (archived October 5, 2026): 31 projects in themed collections, with results such as T. Rowe Price ("61% traffic increase and a 17% boost in conversions, saving $15M and 100,000 hours in a single quarter"), Henry Schein ("23% increase in revenue per visit") and JBL ("Pioneering AI and AEO-powered commerce"). The word "Adobe" does not appear anywhere on the page, and there is no filter by industry or capability; the previous site had 16 industry and capability filters under /things-we-make/filter/.Source
• Your websiteHomepage (archived October 5, 2026): headline "The Digital Transformation Agency Where the C-Suite Comes Together to Create Change"; "trust of 50+ Fortune 500 CEOs, CMOs and CTOs"; a three-part model: "Forward-Deployed Expertise (FD/x)", "Scaled, Modernized Services" and "Proprietary Software & Technology". The menu is Our Work, About, Latest News, Careers, Contact, with no services or practice pages, and the page never names The Machine. The meta description says "Code and Theory Network is the only network with a balance of 50% creative and 50% engineers at scale."Source
• Competitor researchRivals' own homepages: Huge, "a human-first, AI-native design and technology company"; R/GA, "We design intelligent brand systems that help businesses get ahead"; Publicis Sapient "combines industry experts and AI platforms to help enterprises modernize systems, scale AI and drive measurable results"; Valtech, "The experience innovation company".See the research Source
• Google PageSpeedReal Chrome visitors pass Core Web Vitals on codeandtheory.com (Chrome UX Report, 75th percentile): LCP 1.97 s, INP 85 ms, CLS 0.01, with loading 54% faster than a year ago. Speed is not the constraint.Source

Define the measure (share of agent outputs used in live work), report it across rollouts each quarter, and publish the aggregate with two client examples. Pair it with a self-guided demo on a sample brand so prospects can try a workflow before a call.

A credible number and a hands-on demo answer the two questions every enterprise buyer asks: does it work, and how does it feel?

• Low early numbers

  Publish the trend once it is stable.

• #3 Put The Machine on codeandtheory.com, with a page and a way to ask for a demo

• HiringThe Machine team: "The Machine is the agentic operating system for marketing, built by Code and Theory. It plugs into the tools marketing teams use". A Forward Deployed Product Manager (posted September 30) and a Senior Account Manager who will "Monitor adoption weekly, tracking whether Machine outputs are being used rather than just produced"; an Enterprise Account Executive - Agentic AI carries quota for "Stagwell's agentic AI product business" and builds pipeline through "outbound prospecting, inbound qualification, and partner-sourced opportunities".Source
• News coverageStagwell launched The Machine in January 2026 as "marketing's first agentic operating system", built by Code and Theory; it works with Figma, Slack, Teams, Adobe and performance dashboards, with "Mini Machine" plugins inside existing tools. In June 2026 Stagwell added The Media Machine for media.Source
• News coverageRecognition in 2026: Ad Age A-List (March; the release cites 17% revenue growth and 35 new clients in 2024), Fast Company World's Most Innovative Companies for the second year (March) and The One Show 2026 AI Pioneer (May). IBM named Stagwell lead creative partner in June 2026.Source

For each industry, publish a solution page with the problem, the offer (fixed-scope start plus a programme), two case studies, the platforms involved and a named lead. Use each pack in outbound to a defined account list.

Industry-specific offers win more often than general capability pitches and are easier for partners to refer.

• Spreading too thin

  Start with one pack.

• News coverageAdobe-linked work in the press in 2026: Code and Theory and Adobe on creative intelligence for finance brands (April) and helping sports teams operate like media companies (June), both linked from the homepage news list.Source
• News coverageIn July 2026 Stagwell agreed to acquire QStrauss Consulting, a Colombia-based Adobe implementation and consulting firm whose clients include Walmart, BBVA, Santander, Grupo Salinas, OXXO and Bimbo, to expand Code and Theory's implementation of Adobe's suite; Code and Theory also has a three-year co-development agreement with Adobe whose first product is the Creative Intelligence System.Source
• Your websiteOur Work page (archived October 5, 2026): 31 projects in themed collections, with results such as T. Rowe Price ("61% traffic increase and a 17% boost in conversions, saving $15M and 100,000 hours in a single quarter"), Henry Schein ("23% increase in revenue per visit") and JBL ("Pioneering AI and AEO-powered commerce"). The word "Adobe" does not appear anywhere on the page, and there is no filter by industry or capability; the previous site had 16 industry and capability filters under /things-we-make/filter/.Source
• HiringSenior Director, GTM (US), posted September 4, 2026, "leads the GTM pillar of the Adobe practice": "Drive the co-sell motion, build named relationships, generate referral flow, and position us on deals before they reach RFP", "Build an independent client base rather than depending on referred work", "Create productized offerings, accelerators, reference architectures and demo assets the practice can reuse and sell", and "Convert implementation projects into multi-year retained relationships".Source

Combine anonymised engagement baselines and benchmark answers into a yearly report: cycle times, approval rates, reuse and AI adoption by industry. Launch it at a major event with press and a CMO briefing.

Original data earns press and AI citations, and makes Code and Theory the reference on marketing operating models.

• Too few data points

  Publish ranges and grow yearly.

• #8 A free content operations benchmark built on the five measures the new lead will baseline

• HiringContent and creative AI roles: a Senior Director, Content Operations Lead who sets baselines "for cycle time, first-pass approval rate, reuse rate, cost per asset, and on-time delivery"; a Director, AI Transformation for "AI-powered creative pipelines across the end-to-end content supply chain"; a Director, Creative Technology linking 3D tools "to Adobe Firefly Services and legacy DAMs".Source
• HiringSenior Director, AI & Marketing Transformation (US), posted September 16, 2026: owns "the operating model for how marketing gets planned, executed, measured, and improved inside large enterprise organizations", works across "Adobe Experience Platform, Salesforce Marketing Cloud, Braze, Segment, Tealium", shapes "value-realization metrics that survive a CFO review" and "structuring pricing tied to outcomes", and will "Convert proven engagements into reusable accelerators, methods, and thought leadership that earn the next engagement".Source
• News coverageRecognition in 2026: Ad Age A-List (March; the release cites 17% revenue growth and 35 new clients in 2024), Fast Company World's Most Innovative Companies for the second year (March) and The One Show 2026 AI Pioneer (May). IBM named Stagwell lead creative partner in June 2026.Source
• Your websiteResearch and event pages: "The Orchestration Gap" ("As AI adoption explodes, enterprises are stumbling in their efforts to demonstrate" value), "Insights and actions from Adobe Summit 2026", "The Experience Gap" with the WSJ, and event pages for CES 2026, Davos 2026, Adobe Summit 2026, Cannes 2026 and ANA Masters of Marketing 2026.Source

Publish a credentials page with the facts procurement asks for (network size and offices, delivery centres in Bengaluru and Manila, partnerships and certifications, the supply chain statement, accessibility, awards) and a downloadable credentials pack.

Answering standard questions up front shortens shortlisting and keeps the BD team on the parts of each RFP that win.

• Out-of-date facts

  Date the page and review quarterly.

• HiringAssociate Director, Business Development (US), posted October 20, 2026: "Run pursuits end to end", "Own proposals, RFP responses, credentials, case studies, and pitch decks", "report on pipeline health, win rates, and what we learn from each pursuit", and improve "templates, tools, and AI-assisted workflows, so every pursuit starts faster than the last". The team is "hiring at several levels, from Associate Manager to Director".Source
• About pageAbout page (archived October 7, 2026): "50% engineers, 50% creatives"; the network "includes the flagship agency, Code and Theory, as well as Kettle, Instrument, Left Field Labs, Truelogic, Create. Group and Current. Totaling 2,000 people"; offices in New York, Bengaluru and Manila.Source
• News coverageRecognition in 2026: Ad Age A-List (March; the release cites 17% revenue growth and 35 new clients in 2024), Fast Company World's Most Innovative Companies for the second year (March) and The One Show 2026 AI Pioneer (May). IBM named Stagwell lead creative partner in June 2026.Source

Publish a network map: what each agency does, joint case studies, and one contact for combined work. Track referrals between agencies and share credit.

Combined offers compete with consultancies on breadth, and internal referrals are cheap pipeline.

• Agencies compete

  Share credit on joint wins.

• About pageAbout page (archived October 7, 2026): "50% engineers, 50% creatives"; the network "includes the flagship agency, Code and Theory, as well as Kettle, Instrument, Left Field Labs, Truelogic, Create. Group and Current. Totaling 2,000 people"; offices in New York, Bengaluru and Manila.Source
• Your websiteHomepage (archived October 5, 2026): headline "The Digital Transformation Agency Where the C-Suite Comes Together to Create Change"; "trust of 50+ Fortune 500 CEOs, CMOs and CTOs"; a three-part model: "Forward-Deployed Expertise (FD/x)", "Scaled, Modernized Services" and "Proprietary Software & Technology". The menu is Our Work, About, Latest News, Careers, Contact, with no services or practice pages, and the page never names The Machine. The meta description says "Code and Theory Network is the only network with a balance of 50% creative and 50% engineers at scale."Source

Rewrite three of them as short "how we work" articles (marketing operating model, content operations, Machine rollouts) with a diagram and a call to action, and link them from the related service pages.

Method content shows depth and gives buyers a preview of working with the team.

• Gives away the method

  Share the what, keep the tools.

• HiringSenior Director, AI & Marketing Transformation (US), posted September 16, 2026: owns "the operating model for how marketing gets planned, executed, measured, and improved inside large enterprise organizations", works across "Adobe Experience Platform, Salesforce Marketing Cloud, Braze, Segment, Tealium", shapes "value-realization metrics that survive a CFO review" and "structuring pricing tied to outcomes", and will "Convert proven engagements into reusable accelerators, methods, and thought leadership that earn the next engagement".Source
• HiringContent and creative AI roles: a Senior Director, Content Operations Lead who sets baselines "for cycle time, first-pass approval rate, reuse rate, cost per asset, and on-time delivery"; a Director, AI Transformation for "AI-powered creative pipelines across the end-to-end content supply chain"; a Director, Creative Technology linking 3D tools "to Adobe Firefly Services and legacy DAMs".Source
• HiringThe Machine team: "The Machine is the agentic operating system for marketing, built by Code and Theory. It plugs into the tools marketing teams use". A Forward Deployed Product Manager (posted September 30) and a Senior Account Manager who will "Monitor adoption weekly, tracking whether Machine outputs are being used rather than just produced"; an Enterprise Account Executive - Agentic AI carries quota for "Stagwell's agentic AI product business" and builds pipeline through "outbound prospecting, inbound qualification, and partner-sourced opportunities".Source