Lyft growth playbook

Fix the canonical template so each /business page names its own URL (and its own og:url), add the Business pages to the sitemap, request re-indexing in Search Console, and track B2B organic sign-ups from the work-email form. Then check every other path prefix on lyft.com for the same template bug.

Correct canonicals are the precondition for any B2B search traffic; the customer stories (63% fewer no-shows, $2,100 more daily revenue) are exactly what buyers search for.

[ ] /business canonical = https://www.lyft.com/business
[ ] Sub-pages keep the /business prefix in canonical and og:url
[ ] Business pages added to sitemap
[ ] Search Console: inspect and request indexing
[ ] Same check for other path prefixes
[ ] Weekly report: impressions, clicks, work-email form starts

• Rankings take weeks to move

  Track impressions first; sign-ups follow.

• Your websiteLyft Business pages, checked October 21, 2026: /business declares its canonical URL as https://www.lyft.com/ (the homepage), and every /business sub-page drops "/business" from its canonical: /business/customer-stories points to /customer-stories, /business/solutions to /solutions, and the Mercedes-Benz dealership story to /customer-stories/mercedes-benz-hoffman-estates. All three of those canonical URLs return 404.Source
• HiringMarketing Technology Lead (Toronto, posted September 3, 2026): owns "Lyft's B2B marketing technology stack, spanning marketing automation, content and web, lead routing, data enrichment, and attribution", the data model "that carry a lead from first touch through to a qualified opportunity", HubSpot, "the tracking and instrumentation layer", and bringing "AI into how the stack works".Source
• Your websiteLyft Business content: customer stories such as "How SafeRide Health reduced no-shows by 63% and call center volume by 30%" and "How one Mercedes-Benz dealership increased daily revenue by $2100", solutions for healthcare, automotive dealerships, universities, transit and events, and products named Concierge, Lyft Pass and Business Profiles.Source
• HiringLyft Business: Account Managers, Automotive Vertical (New York and San Francisco) help "Automotive Dealerships get more out of Lyft" and re-engage "dormant users and accounts"; a Senior Software Engineer builds integrations "with expense providers like Concur and Expensify"; Enterprise Account Managers and a Senior Account Executive are also open.Source
• Your websiteMain sitemap (1,185 URLs, newest lastmod August 22, 2019): 313 rider city pages, 322 driver pages and 84 scooter pages for 21 cities. Sampled scooter URLs return 404 (Austin, a Dallas page) or redirect (Denver, Santa Monica and Washington to /scooters; a Chicago FAQ to /bikes). Newer pages such as Lyft Silver and the Lyft Business customer stories are not in any sitemap.Source

Regenerate the template: a real typical drive time (or remove the field when unknown), current ride types instead of Shared, a "schedule this ride" block, and a fresh lastmod. Start with routes to airports, stadiums and venues, then prune routes to places that have closed.

These pages answer exactly the "how do I get from A to B" questions assistants field, and a visible error on every page undercuts the brand the communications team is rebuilding.

• Traffic dips while pages re-index

  Roll out by sitemap file and compare.

• Your websiteRoute pages: the sitemap index lists 28 route sitemaps of about 50,000 URLs each (about 1.4 million /rider/routes pages), newest lastmod November 22, 2019. Four sampled pages (The Forum to LAX, UCLA to SMC Main Campus, an Augusta airport route and a Las Vegas route) all open their meta description with "0 minutes" and answer, in FAQ structured data, "It takes 0 minutes to get from The Forum to Los Angeles Int'l Airport by car", next to a correct distance ("5.75 miles"). The same FAQ still asks "How many passengers can ride in a Lyft Shared ride?".Source
• HiringDirector, Product & Brand Communications (New York or San Francisco, posted October 1, 2026): "building a fresh take on an iconic brand", "giving riders and drivers compelling reasons to choose Lyft", and "Lead our content strategy, including AEO efforts".Source
• HiringSenior Product Manager, Verticals (posted October 1, 2026): owns "airports, scheduled rides, and events", "some of the highest-intent, highest-value use cases on the Lyft platform", including "integrations with travel and event partners", from "a quiet regional airport to JFK" to "60,000 fans leaving a stadium". A Staff Product Manager, Core Rider owns "Lyft Silver for Seniors and Price Lock for commuters".Source

Generate the main sitemap from the live page list: drop dead and redirecting URLs, add Silver, memberships, Business and event pages with real lastmod dates, and split sitemaps by section so each team can see its own indexing.

Search engines spend their crawl on what the sitemap points to; it should point to current products.

• Losing old redirects' value

  Keep the redirects; just remove them from the sitemap.

• Your websiteMain sitemap (1,185 URLs, newest lastmod August 22, 2019): 313 rider city pages, 322 driver pages and 84 scooter pages for 21 cities. Sampled scooter URLs return 404 (Austin, a Dallas page) or redirect (Denver, Santa Monica and Washington to /scooters; a Chicago FAQ to /bikes). Newer pages such as Lyft Silver and the Lyft Business customer stories are not in any sitemap.Source
• Your websiteOther sitemaps: the blog sitemap lists 938 posts with no dates (samples include "2018 Year in Review" and "The Ride to Vote"); two driving-opportunity sitemaps (the first has 24,999 URLs, newest lastmod March 8, 2023) hold near-identical pages per town, such as /driver/driving-opportunities/abbeville-ga/driver, /gig-driver and /rideshare-driver.Source
• Your websiteLyft Business pages, checked October 21, 2026: /business declares its canonical URL as https://www.lyft.com/ (the homepage), and every /business sub-page drops "/business" from its canonical: /business/customer-stories points to /customer-stories, /business/solutions to /solutions, and the Mercedes-Benz dealership story to /customer-stories/mercedes-benz-hoffman-estates. All three of those canonical URLs return 404.Source

Move the slider into a proper component, remove the test block, check the page title and description that search results and link previews show, and validate the page.

Agencies judge a media seller's data quality partly by its own site; it also keeps search titles clean.

• Breaking the slider

  Test on staging first.

• Your websiteads.lyft.com: "Connect with a massive, high-intent audience of 50M riders taking 2M+ daily trips across 600+ cities"; pages for programmatic, measurement, insights and success stories. The homepage body contains a second complete HTML document inside an embed (with its own title "Success Stories Slider") and a hidden "DOM render test" block.Source
• HiringLyft Ads hiring: a Sr. Product Marketing Manager, Programmatic Ad Solutions (posted September 16) for "Audience Extension solutions that extend Lyft's first-party data and targeting capabilities beyond the app", calling Lyft Ads "one of the fastest-growing commerce media businesses"; a Sr. Manager, GTM Strategy & Sales Packaging (posted October 1) to build tentpole packages for "Super Bowl, March Madness, Women's World Cup, Coachella, Formula 1, SXSW, Halloween, Valentine's Day, New Year's Eve" and lead the Lyft Ads Studio team; and a Staff Product Manager for Ad Serving.Source

Add the airport promise block (locked price, on-time promise, partner points) to every route page whose destination is an airport, with a deep link that opens a pre-filled scheduled ride.

People researching an airport trip are planning ahead, which is exactly when scheduling and price lock win.

• Promise not available everywhere

  Show it only where it applies.

• Your websiteAirport pages (322 in the sitemap): the JFK page says "Schedule your ride... up to 90 days ahead. Your price and pickup time will be locked in", promises a driver "within 10 minutes of your pickup time, or you'll get up to $100 in credits", and lists partner rewards with Hilton Honors, Atmos Rewards (Alaska and Hawaiian), DoorDash and United MileagePlus.Source
• Your websiteRoute pages: the sitemap index lists 28 route sitemaps of about 50,000 URLs each (about 1.4 million /rider/routes pages), newest lastmod November 22, 2019. Four sampled pages (The Forum to LAX, UCLA to SMC Main Campus, an Augusta airport route and a Las Vegas route) all open their meta description with "0 minutes" and answer, in FAQ structured data, "It takes 0 minutes to get from The Forum to Los Angeles Int'l Airport by car", next to a correct distance ("5.75 miles"). The same FAQ still asks "How many passengers can ride in a Lyft Shared ride?".Source
• HiringSenior Product Manager, Verticals (posted October 1, 2026): owns "airports, scheduled rides, and events", "some of the highest-intent, highest-value use cases on the Lyft platform", including "integrations with travel and event partners", from "a quiet regional airport to JFK" to "60,000 fans leaving a stadium". A Staff Product Manager, Core Rider owns "Lyft Silver for Seniors and Price Lock for commuters".Source

Add a calculator to the automotive solution page: service visits a day, loaner cost and wait times in, estimated savings and extra revenue out, with the story as proof and a meeting link for account managers.

A number specific to their store turns a story into a business case a general manager can approve.

• Overstated savings

  Show ranges and the inputs used.

• Your websiteLyft Business content: customer stories such as "How SafeRide Health reduced no-shows by 63% and call center volume by 30%" and "How one Mercedes-Benz dealership increased daily revenue by $2100", solutions for healthcare, automotive dealerships, universities, transit and events, and products named Concierge, Lyft Pass and Business Profiles.Source
• HiringLyft Business: Account Managers, Automotive Vertical (New York and San Francisco) help "Automotive Dealerships get more out of Lyft" and re-engage "dormant users and accounts"; a Senior Software Engineer builds integrations "with expense providers like Concur and Expensify"; Enterprise Account Managers and a Senior Account Executive are also open.Source
• Your websiteLyft Business pages, checked October 21, 2026: /business declares its canonical URL as https://www.lyft.com/ (the homepage), and every /business sub-page drops "/business" from its canonical: /business/customer-stories points to /customer-stories, /business/solutions to /solutions, and the Mercedes-Benz dealership story to /customer-stories/mercedes-benz-hoffman-estates. All three of those canonical URLs return 404.Source

Before holiday travel peaks, send lapsed riders a scheduled-airport-ride message with the locked price and on-time promise, with and without an incentive, and a partner-points angle for airline members.

A specific trip with a reason to plan it beats a generic "we miss you" offer.

• Paying for rides that would happen anyway

  Keep a holdout group.

• HiringGrowth Marketing Manager, Lifecycle (New York and San Francisco, still open): the team runs "hundreds of acquisition, engagement, retention and resurrection experiments every year across email, push notifications, SMS and in-app messaging", designs "incentive and non-incentive messages", and applies "behavioral science frameworks" to timing and incentives.Source
• Your websiteAirport pages (322 in the sitemap): the JFK page says "Schedule your ride... up to 90 days ahead. Your price and pickup time will be locked in", promises a driver "within 10 minutes of your pickup time, or you'll get up to $100 in credits", and lists partner rewards with Hilton Honors, Atmos Rewards (Alaska and Hawaiian), DoorDash and United MileagePlus.Source
• HiringSoftware Engineer, Growth Platforms (Toronto, posted October 21, 2026): Growth Platforms "owns both the Incentives & Messaging systems for Lyft", which "determine & send the right messaging and/or incentives to the right user at the right time", to make products "more predictive, personalized, and adaptive".Source

Show a one-tap "link your account and earn points on this ride" prompt after airport drop-offs, matched to the airline flown when known, and track linked accounts and later ride frequency.

Linked members ride more and have a reason to pick Lyft each trip.

• Prompt fatigue

  Show once per partner.

• Your websiteAirport pages (322 in the sitemap): the JFK page says "Schedule your ride... up to 90 days ahead. Your price and pickup time will be locked in", promises a driver "within 10 minutes of your pickup time, or you'll get up to $100 in credits", and lists partner rewards with Hilton Honors, Atmos Rewards (Alaska and Hawaiian), DoorDash and United MileagePlus.Source
• HiringRider Loyalty: an Engineering Manager ("The Rider Loyalty team is where riders become members", building "membership, rewards, and benefits products") and a Senior Engineering Manager for Rider Loyalty, Partnerships and Rider Pay, to "make Riders into Members and to build a robust network of partners".Source

Publish a page per major venue with pickup zones, typical post-event waits, scheduled-ride options, and a link from each event's route pages; update it for every game or show week. Tie each page to the Lyft Ads tentpole packages.

Event-goers search for how to get home before they go, and a useful page wins the ride and the ad inventory.

• Stale event data

  Automate from venue schedules.

• HiringSenior Product Manager, Verticals (posted October 1, 2026): owns "airports, scheduled rides, and events", "some of the highest-intent, highest-value use cases on the Lyft platform", including "integrations with travel and event partners", from "a quiet regional airport to JFK" to "60,000 fans leaving a stadium". A Staff Product Manager, Core Rider owns "Lyft Silver for Seniors and Price Lock for commuters".Source
• Your websiteRoute pages: the sitemap index lists 28 route sitemaps of about 50,000 URLs each (about 1.4 million /rider/routes pages), newest lastmod November 22, 2019. Four sampled pages (The Forum to LAX, UCLA to SMC Main Campus, an Augusta airport route and a Las Vegas route) all open their meta description with "0 minutes" and answer, in FAQ structured data, "It takes 0 minutes to get from The Forum to Los Angeles Int'l Airport by car", next to a correct distance ("5.75 miles"). The same FAQ still asks "How many passengers can ride in a Lyft Shared ride?".Source
• HiringLyft Ads hiring: a Sr. Product Marketing Manager, Programmatic Ad Solutions (posted September 16) for "Audience Extension solutions that extend Lyft's first-party data and targeting capabilities beyond the app", calling Lyft Ads "one of the fastest-growing commerce media businesses"; a Sr. Manager, GTM Strategy & Sales Packaging (posted October 1) to build tentpole packages for "Super Bowl, March Madness, Women's World Cup, Coachella, Formula 1, SXSW, Halloween, Valentine's Day, New Year's Eve" and lead the Lyft Ads Studio team; and a Staff Product Manager for Ad Serving.Source

For each tentpole, publish a page 8-10 weeks ahead with an aggregated ridership insight (when and where riders move), the package formats, and a booking form, and send it to agencies.

Planners buy moments, not formats, and a page per moment gives sellers a link and the search an answer.

• Rider privacy

  Aggregated, city-level insights only.

• HiringLyft Ads hiring: a Sr. Product Marketing Manager, Programmatic Ad Solutions (posted September 16) for "Audience Extension solutions that extend Lyft's first-party data and targeting capabilities beyond the app", calling Lyft Ads "one of the fastest-growing commerce media businesses"; a Sr. Manager, GTM Strategy & Sales Packaging (posted October 1) to build tentpole packages for "Super Bowl, March Madness, Women's World Cup, Coachella, Formula 1, SXSW, Halloween, Valentine's Day, New Year's Eve" and lead the Lyft Ads Studio team; and a Staff Product Manager for Ad Serving.Source
• Your websiteads.lyft.com: "Connect with a massive, high-intent audience of 50M riders taking 2M+ daily trips across 600+ cities"; pages for programmatic, measurement, insights and success stories. The homepage body contains a second complete HTML document inside an embed (with its own title "Success Stories Slider") and a hidden "DOM render test" block.Source

Run a holiday campaign to riders aged 35-60: "Help your parents get around", with a gift-card invite, a two-minute tutorial link and trusted-contact ride sharing. Measure invites sent and first rides.

The rider who invites is already a customer, and the gift removes the first-ride hesitation.

• Older riders find the app hard

  Lead with phone support.

• Your websiteLyft Silver page: "a service designed for older adults", "live support team is available from 8 AM-9 PM ET", trusted contacts can follow rides, and "Add an optional gift card when you invite someone to use Lyft Silver".Source
• HiringGrowth Marketing Manager, Lifecycle (New York and San Francisco, still open): the team runs "hundreds of acquisition, engagement, retention and resurrection experiments every year across email, push notifications, SMS and in-app messaging", designs "incentive and non-incentive messages", and applies "behavioral science frameworks" to timing and incentives.Source
• HiringSenior Product Manager, Verticals (posted October 1, 2026): owns "airports, scheduled rides, and events", "some of the highest-intent, highest-value use cases on the Lyft platform", including "integrations with travel and event partners", from "a quiet regional airport to JFK" to "60,000 fans leaving a stadium". A Staff Product Manager, Core Rider owns "Lyft Silver for Seniors and Price Lock for commuters".Source

Aggregate business-profile domains with no account, score them by rider count and trip volume, and route the top companies to sales with an offer to centralize billing. Use company-level counts only.

Bottom-up usage is the warmest B2B lead there is, and it already exists in Lyft's data.

• Riders feel tracked

  Never name riders to the company; pitch on aggregate demand.

• HiringMarketing Technology Lead (Toronto, posted September 3, 2026): owns "Lyft's B2B marketing technology stack, spanning marketing automation, content and web, lead routing, data enrichment, and attribution", the data model "that carry a lead from first touch through to a qualified opportunity", HubSpot, "the tracking and instrumentation layer", and bringing "AI into how the stack works".Source
• HiringLyft Business: Account Managers, Automotive Vertical (New York and San Francisco) help "Automotive Dealerships get more out of Lyft" and re-engage "dormant users and accounts"; a Senior Software Engineer builds integrations "with expense providers like Concur and Expensify"; Enterprise Account Managers and a Senior Account Executive are also open.Source
• Your websiteLyft Business content: customer stories such as "How SafeRide Health reduced no-shows by 63% and call center volume by 30%" and "How one Mercedes-Benz dealership increased daily revenue by $2100", solutions for healthcare, automotive dealerships, universities, transit and events, and products named Concierge, Lyft Pass and Business Profiles.Source

Audit all 322 airport pages: current pickup zones, typical price ranges, scheduling and promise eligibility, and FAQ structured data. Check what five assistants say for the top 30 airports monthly and fix gaps.

Airport questions are frequent, high-value and answerable, and assistants cite the clearest source.

• Pickup zones change

  Assign an owner per airport for updates.

• Your websiteAirport pages (322 in the sitemap): the JFK page says "Schedule your ride... up to 90 days ahead. Your price and pickup time will be locked in", promises a driver "within 10 minutes of your pickup time, or you'll get up to $100 in credits", and lists partner rewards with Hilton Honors, Atmos Rewards (Alaska and Hawaiian), DoorDash and United MileagePlus.Source
• HiringDirector, Product & Brand Communications (New York or San Francisco, posted October 1, 2026): "building a fresh take on an iconic brand", "giving riders and drivers compelling reasons to choose Lyft", and "Lead our content strategy, including AEO efforts".Source
• HiringSenior Product Manager, Verticals (posted October 1, 2026): owns "airports, scheduled rides, and events", "some of the highest-intent, highest-value use cases on the Lyft platform", including "integrations with travel and event partners", from "a quiet regional airport to JFK" to "60,000 fans leaving a stadium". A Staff Product Manager, Core Rider owns "Lyft Silver for Seniors and Price Lock for commuters".Source

Profile the slowest interactions, defer the tag manager and consent scripts until after first input, cut the 564 KB of unused JavaScript, and track INP weekly.

Responsiveness affects both conversion and search ranking signals.

• Tracking breaks

  Verify tags after deferring.

• Google PageSpeedlyft.com homepage on a phone: speed score 59; real visitors fail Core Web Vitals on responsiveness (INP 221 ms against a 200 ms target) while loading passes (largest paint 2.3 s); fixes include render-blocking requests (about 1.5 s) and 564 KB of unused JavaScript.Source

Publish one Audience Extension case study with a clear measurement method, the list of DSPs and clean rooms where segments are available, and a planning request form for agencies.

Programmatic buyers decide on availability and measured lift, so stating both removes the first two questions.

• Advertiser confidentiality

  Anonymize the brand if needed.

• HiringLyft Ads hiring: a Sr. Product Marketing Manager, Programmatic Ad Solutions (posted September 16) for "Audience Extension solutions that extend Lyft's first-party data and targeting capabilities beyond the app", calling Lyft Ads "one of the fastest-growing commerce media businesses"; a Sr. Manager, GTM Strategy & Sales Packaging (posted October 1) to build tentpole packages for "Super Bowl, March Madness, Women's World Cup, Coachella, Formula 1, SXSW, Halloween, Valentine's Day, New Year's Eve" and lead the Lyft Ads Studio team; and a Staff Product Manager for Ad Serving.Source
• Your websiteads.lyft.com: "Connect with a massive, high-intent audience of 50M riders taking 2M+ daily trips across 600+ cities"; pages for programmatic, measurement, insights and success stories. The homepage body contains a second complete HTML document inside an embed (with its own title "Success Stories Slider") and a hidden "DOM render test" block.Source

Offer Pink seats to Lyft Business customers as a perk (company-paid or discounted), managed in the business dashboard, starting with existing accounts. Measure member rides and account expansion.

It grows membership through one sale per company and deepens the Business relationship.

• Low activation of seats

  Bill only for activated seats.

• Your websiteHomepage: "On-demand, scheduled ahead, late night, or morning commute. Plus, earn rewards on every ride"; Lyft Pink members "save an average of $23/month", with free Priority Pickup upgrades, 5% off Extra Comfort and XL, and up to three free cancellations a month; a new-rider discount code is printed on the page.Source
• HiringRider Loyalty: an Engineering Manager ("The Rider Loyalty team is where riders become members", building "membership, rewards, and benefits products") and a Senior Engineering Manager for Rider Loyalty, Partnerships and Rider Pay, to "make Riders into Members and to build a robust network of partners".Source
• Your websiteLyft Business content: customer stories such as "How SafeRide Health reduced no-shows by 63% and call center volume by 30%" and "How one Mercedes-Benz dealership increased daily revenue by $2100", solutions for healthcare, automotive dealerships, universities, transit and events, and products named Concierge, Lyft Pass and Business Profiles.Source

Publish a plain-language report each quarter on Lyft's AV rides (where, how many, incidents, support response, rider ratings), with the communications team building the narrative and an FAQ for assistants.

Transparency is the main lever on AV adoption, and a regular report gives press and regulators one source.

• Incidents draw attention

  Report context and fixes alongside numbers.

• Competitor researchWaymo's homepage: it "makes it safe and easy for people & things to get around with autonomous vehicles. Take a ride now." Lyft is itself hiring for AVs: Program Managers for AV Safety Policy & Programs and AV Operational Excellence, and an Operations Manager for an AV depot in Nashville.See the research Source
• HiringDirector, Product & Brand Communications (New York or San Francisco, posted October 1, 2026): "building a fresh take on an iconic brand", "giving riders and drivers compelling reasons to choose Lyft", and "Lead our content strategy, including AEO efforts".Source

Build a privacy-safe measurement product: aggregated ride drop-offs at advertiser locations after exposure, via a clean room, reported as lift against a control. Package it with the tentpole and Audience Extension offers.

Measured visits differentiate Lyft from other media that can only report clicks.

• Privacy expectations

  No individual-level sharing; minimum audience sizes.

• Your websiteads.lyft.com: "Connect with a massive, high-intent audience of 50M riders taking 2M+ daily trips across 600+ cities"; pages for programmatic, measurement, insights and success stories. The homepage body contains a second complete HTML document inside an embed (with its own title "Success Stories Slider") and a hidden "DOM render test" block.Source
• HiringLyft Ads hiring: a Sr. Product Marketing Manager, Programmatic Ad Solutions (posted September 16) for "Audience Extension solutions that extend Lyft's first-party data and targeting capabilities beyond the app", calling Lyft Ads "one of the fastest-growing commerce media businesses"; a Sr. Manager, GTM Strategy & Sales Packaging (posted October 1) to build tentpole packages for "Super Bowl, March Madness, Women's World Cup, Coachella, Formula 1, SXSW, Halloween, Valentine's Day, New Year's Eve" and lead the Lyft Ads Studio team; and a Staff Product Manager for Ad Serving.Source

Merge the variants into one page per town with current local earnings examples, requirements and a fast application link, and redirect the rest.

One strong page per town ranks better than five thin ones and converts with real numbers.

• Earnings claims

  Use ranges with dates and terms.

• Your websiteOther sitemaps: the blog sitemap lists 938 posts with no dates (samples include "2018 Year in Review" and "The Ride to Vote"); two driving-opportunity sitemaps (the first has 24,999 URLs, newest lastmod March 8, 2023) hold near-identical pages per town, such as /driver/driving-opportunities/abbeville-ga/driver, /gig-driver and /rideshare-driver.Source
• HiringGrowth Marketing Manager, Lifecycle (New York and San Francisco, still open): the team runs "hundreds of acquisition, engagement, retention and resurrection experiments every year across email, push notifications, SMS and in-app messaging", designs "incentive and non-incentive messages", and applies "behavioral science frameworks" to timing and incentives.Source

Add published and updated dates, retire or redirect posts about discontinued products, and refresh the ten most-visited posts with current product names.

Dated, current content is what assistants trust and cite.

• Losing links

  Redirect retired posts to the closest current page.

• Your websiteOther sitemaps: the blog sitemap lists 938 posts with no dates (samples include "2018 Year in Review" and "The Ride to Vote"); two driving-opportunity sitemaps (the first has 24,999 URLs, newest lastmod March 8, 2023) hold near-identical pages per town, such as /driver/driving-opportunities/abbeville-ga/driver, /gig-driver and /rideshare-driver.Source
• HiringDirector, Product & Brand Communications (New York or San Francisco, posted October 1, 2026): "building a fresh take on an iconic brand", "giving riders and drivers compelling reasons to choose Lyft", and "Lead our content strategy, including AEO efforts".Source

Offer Manifold clients a bundle: production, guest ride codes and Lyft Ads around the venue, with one report on attendance and rides.

One supplier for the event, the rides and the media is easier to buy and harder to replace.

• Teams sell separately

  Shared credit for bundled revenue.

• HiringManifold, "a Division of Lyft", is hiring a Producer and an Associate Producer (posted October 19, 2026): it "produces world-class, award-winning experiences globally - from intimate pop-up activations to complex, multi-faceted conferences and large-scale brand experiences". The Lyft Events page lets hosts "Create a unique event code in less than 10 minutes" and says the network "covers 96% of the US".Source
• HiringLyft Ads hiring: a Sr. Product Marketing Manager, Programmatic Ad Solutions (posted September 16) for "Audience Extension solutions that extend Lyft's first-party data and targeting capabilities beyond the app", calling Lyft Ads "one of the fastest-growing commerce media businesses"; a Sr. Manager, GTM Strategy & Sales Packaging (posted October 1) to build tentpole packages for "Super Bowl, March Madness, Women's World Cup, Coachella, Formula 1, SXSW, Halloween, Valentine's Day, New Year's Eve" and lead the Lyft Ads Studio team; and a Staff Product Manager for Ad Serving.Source