Stantt growth playbook

Add Product JSON-LD to the product template: name, image, brand, price, currency, availability and an AggregateRating fed by Yotpo (Yotpo has a rich-snippet setting, or the theme can print the review count it already shows). Do the same for collection pages with an ItemList. Validate five products in Google's Rich Results Test, submit the sitemap again, and check Search Console's product snippets report after two weeks.

Star ratings and prices in results lift click-through on product searches, and the reviews already exist: this only makes them readable by search engines and AI shopping assistants.

[ ] Product: name, description, image, brand "Stantt"
[ ] Offer: price, priceCurrency USD, availability, url
[ ] AggregateRating: ratingValue and reviewCount from Yotpo
[ ] One block per page, no duplicates from apps
[ ] Rich Results Test passes on 5 products
[ ] Search Console: product snippets report checked after 2 weeks

• Duplicate markup if an app adds its own later

  Keep one source and recheck after app updates.

• Rating shown must match the page

  Use the same Yotpo numbers the page displays.

• Your websiteProduct page for Wrinkle-Resistant Stretch Twill - White with Charcoal Button ($179) shows "(4.9) 1,382 Aggregated Reviews" from Yotpo, but the page HTML (checked October 20, 2026) contains no structured data at all: no Product, Offer or AggregateRating markup (no JSON-LD and no microdata for the product). The page HTML alone is about 3.9 MB.Source
• Your websiteHomepage: "Traditional sizing fits only 15% of us properly"; "Join 10,000+ other men"; "1,400+ 5 Star Reviews"; "Made for you and delivered in 10-14 days" with a paid rush option; the Fit Kit sends 3 shirts and pants for $25, refunded on the first purchase; a Suit Fit Kit does the same for blazers and trousers; stylists are available "9AM-5PM EST, MONDAY-THURSDAY"; "Stantt is available in 350+ stores nationwide"; the size menu offers "I've been fit at a retailer" and "Login to load my sizes". U.S. Patents 10,504,170 and 11,836,813 cover the sizing software.Source
• Competitor researchRivals' own homepages: Proper Cloth, "The highest rated men's custom shirts and suits. Easy custom sizing ... Perfect fit guaranteed"; Indochino, "Custom clothing for the modern man ... made-to-measure suits, shirts"; State and Liberty, "Athletic Fit, Performance Menswear".See the research Source

Replace the bar with a Fall '26 message (new flannels, cashmere-finish chinos, the Suit Fit Kit before the holidays) and set a seasonal calendar so the bar, hero and homepage collections change on fixed dates. Retire the spring collection link and point it at the fall collection.

A current, specific message in the most-seen slot lifts clicks into new arrivals and makes the brand look looked-after.

• Markdowns still need a slot

  Keep markdowns on the homepage but not in the top bar.

• Your websiteEvery page, including the returns, rewards, warranty and showroom pages, opens with the announcement "Spring Has Arrived Shop Now", linking to a collection of linen sport coats and spring chinos. The menu meanwhile leads with "Fall '26" in every category, and new flannels (October 10) and chinos (October 15) were added this month.Source
• Your cataloguePublic product feed: 440 products (214 shirts, 131 pants, 40 jackets and sport coats, 39 shorts, 2 gift cards), all made by Stantt; median price about $199, range $25-$999; 122 products are currently marked down ("END OF SEASON MARKDOWNS Up to 60% Off").Source
• Your websiteHomepage: "Traditional sizing fits only 15% of us properly"; "Join 10,000+ other men"; "1,400+ 5 Star Reviews"; "Made for you and delivered in 10-14 days" with a paid rush option; the Fit Kit sends 3 shirts and pants for $25, refunded on the first purchase; a Suit Fit Kit does the same for blazers and trousers; stylists are available "9AM-5PM EST, MONDAY-THURSDAY"; "Stantt is available in 350+ stores nationwide"; the size menu offers "I've been fit at a retailer" and "Login to load my sizes". U.S. Patents 10,504,170 and 11,836,813 cover the sizing software.Source

Decide the real policy, then write it once and reuse it: product page snippet, FAQ, returns page, cart and emails. If shipping is always free, change the footer sign-up offer to something else (early access to new fabrics, a fit consult). Add the policy to the product markup as well.

A single, generous, clearly stated guarantee is one of the strongest levers for made-to-measure sales, and it ends arguments with customers about which page applies.

• Longer window raises returns

  Keep credit-after-window as the backstop.

• Your websiteReturns promises differ by page: the Returns & Exchanges page says "free exchanges & returns within 90 days"; the homepage FAQ says "within 60 days of purchase" with store credit after 60 days; product pages say "free exchanges & returns within 60 days of ordering". Product pages say "Always free shipping, exchanges & returns" while the footer offers "SIGN UP FOR FREE SHIPPING ON YOUR FIRST ORDER".Source
• Your websiteHomepage: "Traditional sizing fits only 15% of us properly"; "Join 10,000+ other men"; "1,400+ 5 Star Reviews"; "Made for you and delivered in 10-14 days" with a paid rush option; the Fit Kit sends 3 shirts and pants for $25, refunded on the first purchase; a Suit Fit Kit does the same for blazers and trousers; stylists are available "9AM-5PM EST, MONDAY-THURSDAY"; "Stantt is available in 350+ stores nationwide"; the size menu offers "I've been fit at a retailer" and "Login to load my sizes". U.S. Patents 10,504,170 and 11,836,813 cover the sizing software.Source

Update the quiz error text to 150 sizes, add a line to the press section ("At launch we had 50 sizes; today there are 150") and add dates to the press quotes. Replace the $98 quote with a current one on value.

Consistency is proof: the size count is the core claim, and the fix turns old press into a growth story.

• Press quotes cannot be edited

  Add context next to them rather than changing them.

• Your websiteSize count differs by page: the meta description, homepage, Our Story and "8 Reasons" pages say 150 sizes; the fit quiz's error message says "one of our 99 sizes"; the press quotes on the Reviews page say "over 50 sizes" and "75 sizes". The Reviews page quotes a launch price of "around $98".Source
• Your websiteOur Story and "8 Reasons": "We created over 150 unique sizes" from "millions of data points from over 10,000 3D body scans" (DataFit); the founders had "no previous apparel experience"; Stantt calls itself "the #1 shirtmaker chosen by 350+ retailers nationwide. From Nordstrom to your local haberdashery". A 5-year warranty covers buttons, collar stays and seams.Source

Rewrite the showroom page with current hours, address, photos and a live booking embed that opens on today's date. Link office fittings (Manhattan) and virtual fittings from the same page, and add the showroom to Google Business Profile with booking.

In-person fittings convert at the highest rate and lead to repeat online orders; a working booking page is the cheapest way to fill the calendar.

• Too many bookings for staff

  Limit slots per day in Calendly.

• Your websiteThe NYC showroom page (29th Street, between 6th and 7th) still says "Due to COVID-19, the Stantt Showroom is temporarily closed to the public", while the homepage and menu invite visitors to "Visit Our Showroom"; the homepage booking link opens a Calendly calendar dated June 2025. Separate pages offer office fittings ("in Manhattan Only") and 30-minute virtual fittings with a stylist.Source
• Your websiteHomepage: "Traditional sizing fits only 15% of us properly"; "Join 10,000+ other men"; "1,400+ 5 Star Reviews"; "Made for you and delivered in 10-14 days" with a paid rush option; the Fit Kit sends 3 shirts and pants for $25, refunded on the first purchase; a Suit Fit Kit does the same for blazers and trousers; stylists are available "9AM-5PM EST, MONDAY-THURSDAY"; "Stantt is available in 350+ stores nationwide"; the size menu offers "I've been fit at a retailer" and "Login to load my sizes". U.S. Patents 10,504,170 and 11,836,813 cover the sizing software.Source

Hide test, variant and internal pages from search (Shopify's SEO hide setting or noindex), redirect old seasonal collections to the current season or best sellers, and merge "-copy" duplicates. Check that only pages meant for shoppers remain in the sitemap.

A clean index concentrates ranking signals on the pages that sell and stops shoppers landing in a 2019 collection.

• Breaking ad or email links

  Check landing pages in ads before hiding.

• Your sitemapSitemap (checked October 20, 2026): 429 product URLs, 108 collections and 50 pages. The collections include old seasonal ones (summer, fall and winter 2019, summer and fall 2020, spring 2021), several "-copy" duplicates and internal-looking ones (a Google feed collection, a no-picture collection, non-taxable items). The pages include about a dozen test, A/B-variant and draft landing pages. The only blogs are a news archive and a careers archive from 2019.Source
• Your cataloguePublic product feed: 440 products (214 shirts, 131 pants, 40 jackets and sport coats, 39 shorts, 2 gift cards), all made by Stantt; median price about $199, range $25-$999; 122 products are currently marked down ("END OF SEASON MARKDOWNS Up to 60% Off").Source

Audit which tests are live in each tool, keep one testing tool (and one landing-page builder), remove the rest, and reserve space for swapped content. Move large inline scripts and styles out of the HTML, lazy-load below-the-fold carousels and recheck the Chrome UX Report after 28 days.

Passing Core Web Vitals helps search rankings and conversion on phones, and fewer tools means tests that can be trusted.

• Losing running tests

  Finish or stop each test before removing its tool.

• Your websiteHomepage HTML is about 4.3 MB with 105 script tags (about 3.2 MB of inline script and 750 KB of inline CSS). It loads scripts for six testing, personalisation and landing-page tools: Convert, Intelligems, VWO, Visually, Replo and an Unbounce embed, plus Yotpo, Klaviyo, Hotjar, Zendesk chat and Afterpay.Source
• Google PageSpeed (real visitors)Chrome UX Report for stantt.com, real phone and desktop visitors: Largest Contentful Paint 2.97 s at the 75th percentile (Google's "good" line is 2.5 s), 41% slower than in the previous period; Interaction to Next Paint 180 ms (good); Cumulative Layout Shift 0.25 (poor; good is 0.1 or less). With CLS and LCP over the lines, the site does not pass Core Web Vitals.Source
• Your websiteProduct page for Wrinkle-Resistant Stretch Twill - White with Charcoal Button ($179) shows "(4.9) 1,382 Aggregated Reviews" from Yotpo, but the page HTML (checked October 20, 2026) contains no structured data at all: no Product, Offer or AggregateRating markup (no JSON-LD and no microdata for the product). The page HTML alone is about 3.9 MB.Source

Restate the top tier as "$100 off any shirt" or raise it to a full shirt at a higher threshold, add a mid tier tied to a new season, and show each member's balance and next reward in emails and on the size profile page.

Rewards only change behaviour when the reward is clear and worth wanting; the current one disappoints the most loyal customers.

• Higher reward cost

  Set thresholds from margin.

• Your websiteRewards page: 1 point per $1 (value $0.05); refer a friend for 500 points ($25); redeem 200 points for $10, 500 for $25, 1,000 for $50, or 1,980 points for "a Free Shirt ($98 max value)". Dress shirts on the homepage are $149-$179.Source
• Your websiteSize count differs by page: the meta description, homepage, Our Story and "8 Reasons" pages say 150 sizes; the fit quiz's error message says "one of our 99 sizes"; the press quotes on the Reviews page say "over 50 sizes" and "75 sizes". The Reviews page quotes a launch price of "around $98".Source
• Your cataloguePublic product feed: 440 products (214 shirts, 131 pants, 40 jackets and sport coats, 39 shorts, 2 gift cards), all made by Stantt; median price about $199, range $25-$999; 122 products are currently marked down ("END OF SEASON MARKDOWNS Up to 60% Off").Source

Build a Klaviyo flow triggered by Fit Kit delivery: day 1, how to choose between the three sizes; day 3, best sellers in his size and the refund reminder; day 7, a stylist video call offer; day 14, a last reminder before the kit goes back. Track kit-to-order rate by size.

A refunded deposit is a strong reason to buy, and a timely reminder plus help choosing turns trial into orders.

• Too many emails

  Stop the flow when he orders.

• Your websiteHomepage: "Traditional sizing fits only 15% of us properly"; "Join 10,000+ other men"; "1,400+ 5 Star Reviews"; "Made for you and delivered in 10-14 days" with a paid rush option; the Fit Kit sends 3 shirts and pants for $25, refunded on the first purchase; a Suit Fit Kit does the same for blazers and trousers; stylists are available "9AM-5PM EST, MONDAY-THURSDAY"; "Stantt is available in 350+ stores nationwide"; the size menu offers "I've been fit at a retailer" and "Login to load my sizes". U.S. Patents 10,504,170 and 11,836,813 cover the sizing software.Source
• Your websiteProduct pages: "Standard Size" (collar, sleeve, Super Slim, Slim or Classic fit) or "Custom Size" from the DataFit quiz; "Already have a size? Sign In"; options to take the quiz, order the At Home Fit Kit or visit the showroom; the size-profile account remembers each customer's sizes. The menu has Gift Kits, Digital Gift Cards, Tuxedo Shirts, Suits and Performance Golf.Source
• Site scanSite scan (programmable.info, October 20, 2026): Shopify with Klaviyo email, Yotpo reviews, UpPromote affiliates, Zendesk help center and chat, Hotjar; Afterpay, Klarna and Shop Pay Installments; the homepage has no page language set and 67 images without alt text; DMARC is published with "p=none"; the careers page (Join the Team) lists no open roles.Source

Send new-arrival emails and texts filtered to items in each customer's size and preferred fit, with the size pre-selected on the product page. Add a "your size" badge on collection pages for logged-in customers.

Removing the size decision is Stantt's structural advantage over other brands; it makes repeat buying effortless.

• Privacy expectations

  Only use sizes for the customer's own recommendations.

• Your websiteProduct pages: "Standard Size" (collar, sleeve, Super Slim, Slim or Classic fit) or "Custom Size" from the DataFit quiz; "Already have a size? Sign In"; options to take the quiz, order the At Home Fit Kit or visit the showroom; the size-profile account remembers each customer's sizes. The menu has Gift Kits, Digital Gift Cards, Tuxedo Shirts, Suits and Performance Golf.Source
• Your websiteEvery page, including the returns, rewards, warranty and showroom pages, opens with the announcement "Spring Has Arrived Shop Now", linking to a collection of linen sport coats and spring chinos. The menu meanwhile leads with "Fall '26" in every category, and new flannels (October 10) and chinos (October 15) were added this month.Source
• Your cataloguePublic product feed: 440 products (214 shirts, 131 pants, 40 jackets and sport coats, 39 shorts, 2 gift cards), all made by Stantt; median price about $199, range $25-$999; 122 products are currently marked down ("END OF SEASON MARKDOWNS Up to 60% Off").Source

Build a page per city or store with the fitting details and booking link, and give retailers a card for customers ("your Stantt size is saved; reorder online") with a code that credits the store. Track online orders from retailer-fit customers.

Local pages capture "custom shirts near me" searches, and sharing reorders keeps retailers on side instead of competing with them.

• Retailers fear losing sales

  Credit the store for online reorders.

• Your websiteHomepage: "Traditional sizing fits only 15% of us properly"; "Join 10,000+ other men"; "1,400+ 5 Star Reviews"; "Made for you and delivered in 10-14 days" with a paid rush option; the Fit Kit sends 3 shirts and pants for $25, refunded on the first purchase; a Suit Fit Kit does the same for blazers and trousers; stylists are available "9AM-5PM EST, MONDAY-THURSDAY"; "Stantt is available in 350+ stores nationwide"; the size menu offers "I've been fit at a retailer" and "Login to load my sizes". U.S. Patents 10,504,170 and 11,836,813 cover the sizing software.Source
• Your websiteOur Story and "8 Reasons": "We created over 150 unique sizes" from "millions of data points from over 10,000 3D body scans" (DataFit); the founders had "no previous apparel experience"; Stantt calls itself "the #1 shirtmaker chosen by 350+ retailers nationwide. From Nordstrom to your local haberdashery". A 5-year warranty covers buttons, collar stays and seams.Source
• Your websiteProduct pages: "Standard Size" (collar, sleeve, Super Slim, Slim or Classic fit) or "Custom Size" from the DataFit quiz; "Already have a size? Sign In"; options to take the quiz, order the At Home Fit Kit or visit the showroom; the size-profile account remembers each customer's sizes. The menu has Gift Kits, Digital Gift Cards, Tuxedo Shirts, Suits and Performance Golf.Source

Publish three pages: Stantt vs custom (Proper Cloth, Indochino), Stantt vs athletic fit, Stantt vs off-the-rack. Compare sizing method, price, delivery time, try-on, returns and warranty, with facts dated and sourced.

Comparison searches are late-stage and high intent, and AI assistants use such pages to answer "which is better" questions.

• Claims go out of date

  Date each page.

• Competitor researchRivals' own homepages: Proper Cloth, "The highest rated men's custom shirts and suits. Easy custom sizing ... Perfect fit guaranteed"; Indochino, "Custom clothing for the modern man ... made-to-measure suits, shirts"; State and Liberty, "Athletic Fit, Performance Menswear".See the research Source
• Your websiteOur Story and "8 Reasons": "We created over 150 unique sizes" from "millions of data points from over 10,000 3D body scans" (DataFit); the founders had "no previous apparel experience"; Stantt calls itself "the #1 shirtmaker chosen by 350+ retailers nationwide. From Nordstrom to your local haberdashery". A 5-year warranty covers buttons, collar stays and seams.Source
• Your websiteHomepage: "Traditional sizing fits only 15% of us properly"; "Join 10,000+ other men"; "1,400+ 5 Star Reviews"; "Made for you and delivered in 10-14 days" with a paid rush option; the Fit Kit sends 3 shirts and pants for $25, refunded on the first purchase; a Suit Fit Kit does the same for blazers and trousers; stylists are available "9AM-5PM EST, MONDAY-THURSDAY"; "Stantt is available in 350+ stores nationwide"; the size menu offers "I've been fit at a retailer" and "Login to load my sizes". U.S. Patents 10,504,170 and 11,836,813 cover the sizing software.Source

Write ten fit guides by build (tall and slim, athletic, broad shoulders, big and tall, short) with what goes wrong off the rack, what Stantt's data shows, and a link to the quiz. Use the patented sizing as the authority.

Problem-led guides rank for real searches and send readers straight into the fit quiz.

• Thin content

  Use real fit data and photos.

• Your sitemapSitemap (checked October 20, 2026): 429 product URLs, 108 collections and 50 pages. The collections include old seasonal ones (summer, fall and winter 2019, summer and fall 2020, spring 2021), several "-copy" duplicates and internal-looking ones (a Google feed collection, a no-picture collection, non-taxable items). The pages include about a dozen test, A/B-variant and draft landing pages. The only blogs are a news archive and a careers archive from 2019.Source
• Your websiteHomepage: "Traditional sizing fits only 15% of us properly"; "Join 10,000+ other men"; "1,400+ 5 Star Reviews"; "Made for you and delivered in 10-14 days" with a paid rush option; the Fit Kit sends 3 shirts and pants for $25, refunded on the first purchase; a Suit Fit Kit does the same for blazers and trousers; stylists are available "9AM-5PM EST, MONDAY-THURSDAY"; "Stantt is available in 350+ stores nationwide"; the size menu offers "I've been fit at a retailer" and "Login to load my sizes". U.S. Patents 10,504,170 and 11,836,813 cover the sizing software.Source
• Your websiteOur Story and "8 Reasons": "We created over 150 unique sizes" from "millions of data points from over 10,000 3D body scans" (DataFit); the founders had "no previous apparel experience"; Stantt calls itself "the #1 shirtmaker chosen by 350+ retailers nationwide. From Nordstrom to your local haberdashery". A 5-year warranty covers buttons, collar stays and seams.Source

Package a corporate offer: on-site or virtual group fittings, team discounts, logo-free uniforms in custom sizes, gift cards for employees. Pitch to law, finance and sales teams in NYC first, then remote via Fit Kits.

One team fitting brings many customers with saved sizes who reorder for years.

• Staff time per fitting

  Set a minimum team size.

• Your websiteThe NYC showroom page (29th Street, between 6th and 7th) still says "Due to COVID-19, the Stantt Showroom is temporarily closed to the public", while the homepage and menu invite visitors to "Visit Our Showroom"; the homepage booking link opens a Calendly calendar dated June 2025. Separate pages offer office fittings ("in Manhattan Only") and 30-minute virtual fittings with a stylist.Source
• Your websiteHomepage: "Traditional sizing fits only 15% of us properly"; "Join 10,000+ other men"; "1,400+ 5 Star Reviews"; "Made for you and delivered in 10-14 days" with a paid rush option; the Fit Kit sends 3 shirts and pants for $25, refunded on the first purchase; a Suit Fit Kit does the same for blazers and trousers; stylists are available "9AM-5PM EST, MONDAY-THURSDAY"; "Stantt is available in 350+ stores nationwide"; the size menu offers "I've been fit at a retailer" and "Login to load my sizes". U.S. Patents 10,504,170 and 11,836,813 cover the sizing software.Source
• Your websiteProduct pages: "Standard Size" (collar, sleeve, Super Slim, Slim or Classic fit) or "Custom Size" from the DataFit quiz; "Already have a size? Sign In"; options to take the quiz, order the At Home Fit Kit or visit the showroom; the size-profile account remembers each customer's sizes. The menu has Gift Kits, Digital Gift Cards, Tuxedo Shirts, Suits and Performance Golf.Source

Build a wedding page: the groom sets up the party, each groomsman takes the quiz or gets a Fit Kit, orders are tracked in one place, and the groom gets his outfit free or discounted at a set party size. Promote on wedding planning sites.

One groom brings five to eight new customers with saved sizes.

• 10-14 day lead time

  Set clear order-by dates.

• Your websiteHomepage: "Traditional sizing fits only 15% of us properly"; "Join 10,000+ other men"; "1,400+ 5 Star Reviews"; "Made for you and delivered in 10-14 days" with a paid rush option; the Fit Kit sends 3 shirts and pants for $25, refunded on the first purchase; a Suit Fit Kit does the same for blazers and trousers; stylists are available "9AM-5PM EST, MONDAY-THURSDAY"; "Stantt is available in 350+ stores nationwide"; the size menu offers "I've been fit at a retailer" and "Login to load my sizes". U.S. Patents 10,504,170 and 11,836,813 cover the sizing software.Source
• Your websiteProduct pages: "Standard Size" (collar, sleeve, Super Slim, Slim or Classic fit) or "Custom Size" from the DataFit quiz; "Already have a size? Sign In"; options to take the quiz, order the At Home Fit Kit or visit the showroom; the size-profile account remembers each customer's sizes. The menu has Gift Kits, Digital Gift Cards, Tuxedo Shirts, Suits and Performance Golf.Source
• Your cataloguePublic product feed: 440 products (214 shirts, 131 pants, 40 jackets and sport coats, 39 shorts, 2 gift cards), all made by Stantt; median price about $199, range $25-$999; 122 products are currently marked down ("END OF SEASON MARKDOWNS Up to 60% Off").Source

Email markdowns to customers whose saved size is in stock for each item, 48 hours before the public sale. On the markdown page, filter to "in my size" for logged-in customers.

Size-matched clearance sells faster with smaller discounts and avoids disappointing customers.

• Training customers to wait for sales

  Keep early access to members.

• Your cataloguePublic product feed: 440 products (214 shirts, 131 pants, 40 jackets and sport coats, 39 shorts, 2 gift cards), all made by Stantt; median price about $199, range $25-$999; 122 products are currently marked down ("END OF SEASON MARKDOWNS Up to 60% Off").Source
• Your websiteProduct pages: "Standard Size" (collar, sleeve, Super Slim, Slim or Classic fit) or "Custom Size" from the DataFit quiz; "Already have a size? Sign In"; options to take the quiz, order the At Home Fit Kit or visit the showroom; the size-profile account remembers each customer's sizes. The menu has Gift Kits, Digital Gift Cards, Tuxedo Shirts, Suits and Performance Golf.Source

Recruit 20 creators by build, send each a Fit Kit and a custom piece, and pay commission on sales. Ask for before-and-after fit content and use it in ads.

Peers with the same body type are the most credible proof of fit.

• Low sales from some creators

  Pay mostly on commission.

• Site scanSite scan (programmable.info, October 20, 2026): Shopify with Klaviyo email, Yotpo reviews, UpPromote affiliates, Zendesk help center and chat, Hotjar; Afterpay, Klarna and Shop Pay Installments; the homepage has no page language set and 67 images without alt text; DMARC is published with "p=none"; the careers page (Join the Team) lists no open roles.Source
• Your websiteHomepage: "Traditional sizing fits only 15% of us properly"; "Join 10,000+ other men"; "1,400+ 5 Star Reviews"; "Made for you and delivered in 10-14 days" with a paid rush option; the Fit Kit sends 3 shirts and pants for $25, refunded on the first purchase; a Suit Fit Kit does the same for blazers and trousers; stylists are available "9AM-5PM EST, MONDAY-THURSDAY"; "Stantt is available in 350+ stores nationwide"; the size menu offers "I've been fit at a retailer" and "Login to load my sizes". U.S. Patents 10,504,170 and 11,836,813 cover the sizing software.Source

Release a yearly report: how many men fall between standard sizes, the most common mismatches (sleeve, shoulders, waist), and how fit changes with age and height. Pitch it to menswear press and use charts in ads and guides.

Original data earns press and links, and positions Stantt as the authority on fit.

• Privacy

  Publish only aggregates.

• Your websiteOur Story and "8 Reasons": "We created over 150 unique sizes" from "millions of data points from over 10,000 3D body scans" (DataFit); the founders had "no previous apparel experience"; Stantt calls itself "the #1 shirtmaker chosen by 350+ retailers nationwide. From Nordstrom to your local haberdashery". A 5-year warranty covers buttons, collar stays and seams.Source
• Your websiteHomepage: "Traditional sizing fits only 15% of us properly"; "Join 10,000+ other men"; "1,400+ 5 Star Reviews"; "Made for you and delivered in 10-14 days" with a paid rush option; the Fit Kit sends 3 shirts and pants for $25, refunded on the first purchase; a Suit Fit Kit does the same for blazers and trousers; stylists are available "9AM-5PM EST, MONDAY-THURSDAY"; "Stantt is available in 350+ stores nationwide"; the size menu offers "I've been fit at a retailer" and "Login to load my sizes". U.S. Patents 10,504,170 and 11,836,813 cover the sizing software.Source
• Your websiteSize count differs by page: the meta description, homepage, Our Story and "8 Reasons" pages say 150 sizes; the fit quiz's error message says "one of our 99 sizes"; the press quotes on the Reviews page say "over 50 sizes" and "75 sizes". The Reviews page quotes a launch price of "around $98".Source

Expose the fit quiz as a simple structured flow (height, weight, waist, fit) that returns a Stantt size, describe the size system on a crawlable page, and make sure product data includes the size options clearly. Test what assistants say about Stantt and custom shirts.

Being the easiest custom brand for an AI to size is a lasting advantage.

• Platforms change fast

  Keep the work in open formats.

• Your websiteProduct pages: "Standard Size" (collar, sleeve, Super Slim, Slim or Classic fit) or "Custom Size" from the DataFit quiz; "Already have a size? Sign In"; options to take the quiz, order the At Home Fit Kit or visit the showroom; the size-profile account remembers each customer's sizes. The menu has Gift Kits, Digital Gift Cards, Tuxedo Shirts, Suits and Performance Golf.Source
• Your websiteProduct page for Wrinkle-Resistant Stretch Twill - White with Charcoal Button ($179) shows "(4.9) 1,382 Aggregated Reviews" from Yotpo, but the page HTML (checked October 20, 2026) contains no structured data at all: no Product, Offer or AggregateRating markup (no JSON-LD and no microdata for the product). The page HTML alone is about 3.9 MB.Source
• Your websiteOur Story and "8 Reasons": "We created over 150 unique sizes" from "millions of data points from over 10,000 3D body scans" (DataFit); the founders had "no previous apparel experience"; Stantt calls itself "the #1 shirtmaker chosen by 350+ retailers nationwide. From Nordstrom to your local haberdashery". A 5-year warranty covers buttons, collar stays and seams.Source

Offer a seasonal membership: four shirts or two shirts and a pant each season, picked from new fabrics in the member's size with a stylist note, swaps allowed, at a member price. Start with existing repeat buyers.

Predictable orders improve production planning and lifetime value.

• Members dislike picks

  Let them approve each box.

• Your websiteProduct pages: "Standard Size" (collar, sleeve, Super Slim, Slim or Classic fit) or "Custom Size" from the DataFit quiz; "Already have a size? Sign In"; options to take the quiz, order the At Home Fit Kit or visit the showroom; the size-profile account remembers each customer's sizes. The menu has Gift Kits, Digital Gift Cards, Tuxedo Shirts, Suits and Performance Golf.Source
• Your cataloguePublic product feed: 440 products (214 shirts, 131 pants, 40 jackets and sport coats, 39 shorts, 2 gift cards), all made by Stantt; median price about $199, range $25-$999; 122 products are currently marked down ("END OF SEASON MARKDOWNS Up to 60% Off").Source
• Your websiteHomepage: "Traditional sizing fits only 15% of us properly"; "Join 10,000+ other men"; "1,400+ 5 Star Reviews"; "Made for you and delivered in 10-14 days" with a paid rush option; the Fit Kit sends 3 shirts and pants for $25, refunded on the first purchase; a Suit Fit Kit does the same for blazers and trousers; stylists are available "9AM-5PM EST, MONDAY-THURSDAY"; "Stantt is available in 350+ stores nationwide"; the size menu offers "I've been fit at a retailer" and "Login to load my sizes". U.S. Patents 10,504,170 and 11,836,813 cover the sizing software.Source

Set lang="en" in the theme, add descriptive alt text to product and banner images, and check the accessibility statement still matches the site.

Accessible pages reach more shoppers, reduce legal exposure and help image search.

• Effort on many images

  Template defaults first.

• Site scanSite scan (programmable.info, October 20, 2026): Shopify with Klaviyo email, Yotpo reviews, UpPromote affiliates, Zendesk help center and chat, Hotjar; Afterpay, Klarna and Shop Pay Installments; the homepage has no page language set and 67 images without alt text; DMARC is published with "p=none"; the careers page (Join the Team) lists no open roles.Source

Review DMARC reports for a month, align Klaviyo and Google Workspace senders, then move to quarantine and later reject. Add BIMI with the logo once enforced.

Good authentication protects deliverability and the brand name in customers' inboxes.

• Blocking real mail

  Move in steps and watch reports.

• Site scanSite scan (programmable.info, October 20, 2026): Shopify with Klaviyo email, Yotpo reviews, UpPromote affiliates, Zendesk help center and chat, Hotjar; Afterpay, Klarna and Shop Pay Installments; the homepage has no page language set and 67 images without alt text; DMARC is published with "p=none"; the careers page (Join the Team) lists no open roles.Source

Add evening and weekend chat cover (one part-time stylist or rotating shifts) and answer the top 20 fit questions in the chat's automatic replies. Offer a callback booking when nobody is live.

Fit questions are the main barrier to a first custom order; answering them when men shop removes it.

• Cost of cover

  Start with Sunday evenings only.

• Your websiteHomepage: "Traditional sizing fits only 15% of us properly"; "Join 10,000+ other men"; "1,400+ 5 Star Reviews"; "Made for you and delivered in 10-14 days" with a paid rush option; the Fit Kit sends 3 shirts and pants for $25, refunded on the first purchase; a Suit Fit Kit does the same for blazers and trousers; stylists are available "9AM-5PM EST, MONDAY-THURSDAY"; "Stantt is available in 350+ stores nationwide"; the size menu offers "I've been fit at a retailer" and "Login to load my sizes". U.S. Patents 10,504,170 and 11,836,813 cover the sizing software.Source
• Site scanSite scan (programmable.info, October 20, 2026): Shopify with Klaviyo email, Yotpo reviews, UpPromote affiliates, Zendesk help center and chat, Hotjar; Afterpay, Klarna and Shop Pay Installments; the homepage has no page language set and 67 images without alt text; DMARC is published with "p=none"; the careers page (Join the Team) lists no open roles.Source