Coinbase growth playbook

Treat page speed as part of the paid-social test plan. List the 20 web URLs that receive paid and social traffic (signup, offer, price and Predict pages), measure each in PageSpeed and in field data, and fix the biggest causes of slow LCP first: the hero image or animated price ticker, render-blocking scripts and late-loading fonts. Reserve space for the price widgets that shift the layout. Then run a holdout: half of one market's paid-social traffic to the faster page, half to the current one, and compare signup and first-purchase rates.

Every second of delay on mobile loses visitors before they act, and the loss scales with the ad budget. A speed fix improves every campaign at once, which no single creative test can do.

[ ] LCP element identified per page
[ ] Hero image preloaded and sized for phones
[ ] Price ticker renders a static first value
[ ] Non-critical scripts deferred
[ ] Fonts preloaded or system fallback
[ ] Space reserved for every widget (no layout shift)
[ ] PageSpeed mobile run saved before and after
[ ] Holdout set up in one market

• Field data moves slowly

  Use the holdout for the decision and field data to confirm.

• Price widgets are dynamic

  Reserve their space and render a static first value.

• Google PageSpeed (Chrome UX Report)Real Chrome visitors to www.coinbase.com over the 28 days to October 19, 2026: on phones the 75th-percentile Largest Contentful Paint is 4.8 seconds and 31% of page loads take longer than 4 seconds (poor); layout shift is 0.12 and interaction delay 278 ms. On desktop LCP is 6.3 seconds with 42% of loads poor and layout shift 0.16. Google's "good" thresholds are 2.5 seconds, 0.1 and 200 ms, so the origin fails Core Web Vitals on both devices.Source
• HiringSenior Performance Marketing Manager, Global Paid Social & Mobile UA (posted September 15, 2026): owns "hundreds of millions in ad spend across paid social and mobile channels" (Meta, TikTok, Snap, Reddit and mobile display) "to drive new user acquisition at or above ROI targets", with a testing agenda "across creatives, audiences, bidding strategies, and app store/landing experiences" and measurement through MMM, SKAN, MMPs and "incrementality tests".Source
• Your websiteThe homepage offers "Earn up to $2,000 when you buy $50 in crypto" next to Sign up, and links to Base developer pages www.base.org/build/onchainkit ("OnchainKit") and www.base.org/build/base-account ("Base Accounts (Smart Wallets)"), both of which return 404 (checked October 21, 2026).Source

Publish one official, indexable offer page per program (new-user incentive and Predict) with the exact terms, eligible states, how the reward is paid and an FAQ in plain language, linked from the homepage banner, the help article and @CoinbasePredict. Add the official page to the affiliate program's rules so partners link to it.

Searchers trust the brand's own page when it exists and answers the question, and clear terms reduce support tickets and complaints about the bonus.

• Offer terms change often

  One source of truth that the help center also reads from.

• Search resultsSearches for "Coinbase predictions promo code" and the new-user bonus are answered by third-party affiliate and sportsbook-review sites (for example sportsbookreview.com, next.io and wallstreetsurvivor.com), which describe the "up to $2,000" offer with differing terms, including one that says 99% of new users receive $30 to $100.Source
• Your websiteThe homepage offers "Earn up to $2,000 when you buy $50 in crypto" next to Sign up, and links to Base developer pages www.base.org/build/onchainkit ("OnchainKit") and www.base.org/build/base-account ("Base Accounts (Smart Wallets)"), both of which return 404 (checked October 21, 2026).Source
• News coverageCoinbase made prediction markets live in all 50 US states on January 28, 2026, built with Kalshi, under a "Predict" tab in the app; trades can be funded with cash or USDC.Source
• HiringSocial Media Manager, Predictions (posted October 15, 2026): grows "Coinbase's prediction markets presence, starting with @CoinbasePredict on X", turning "live markets into real-time content across finance, sports, politics and culture"; builds "AI-assisted workflows that let the team post fast and stay compliant" with legal and compliance.Source

Point both links at the current Base documentation, then add an automated weekly check of every outbound link in the homepage and global navigation, with failures posted to the web team's channel.

Developers judge a platform by its docs, and a dead link from the flagship page costs trust for nothing.

• Docs move again

  The weekly check catches it.

• Your websiteThe homepage offers "Earn up to $2,000 when you buy $50 in crypto" next to Sign up, and links to Base developer pages www.base.org/build/onchainkit ("OnchainKit") and www.base.org/build/base-account ("Base Accounts (Smart Wallets)"), both of which return 404 (checked October 21, 2026).Source
• Developer reachCoinbase's npm packages get about 2.5 million downloads a week, led by @coinbase/wallet-sdk (1.86 million) and @coinbase/cdp-sdk (663,000); the agentkit repository ("Every AI Agent deserves a wallet.") has 1,336 GitHub stars and was updated October 14, 2026.Source

Ask Predict users which topics they follow at first use, send market alerts only for those topics, and let users change them from any notification. Measure push opt-out and Predict return visits against a control group that gets the current alerts.

Relevant alerts keep push permission alive, which is the most valuable channel the team owns.

• Users skip the picker

  Infer topics from trades and confirm later.

• HiringProduct Manager II, Growth - Notifications (posted September 15, 2026): owns "the end-to-end notifications platform spanning push, in-app, and email", using "ML-powered relevance to increase activation, re-engagement, and lifetime value", building relevance models to "reduce notification fatigue", and A/B testing "notification timing, content, and channel selection"; experience with "opt-in optimization, and frequency management" is required.Source
• News coverageCoinbase made prediction markets live in all 50 US states on January 28, 2026, built with Kalshi, under a "Predict" tab in the app; trades can be funded with cash or USDC.Source
• HiringSenior Software Engineer, Backend (Consumer - Growth Foundations): the team owns "notifications at scale, incentives and referral platforms, user targeting and segmentation, lifecycle communications, and ML ranking that power more than 50% of Coinbase web and app surfaces" for Retail, Institutional, Base and international teams.Source

Agree five post templates with legal and compliance (odds move, market opens, market resolves, explainer, community question) with fixed disclosures. Posts that fit a template go out without new review; anything else follows the normal process.

Speed is the whole value of social around live events, and pre-approval keeps it safe.

• A post breaks rules

  Templates fix the risky parts; audits catch the rest.

• HiringSocial Media Manager, Predictions (posted October 15, 2026): grows "Coinbase's prediction markets presence, starting with @CoinbasePredict on X", turning "live markets into real-time content across finance, sports, politics and culture"; builds "AI-assisted workflows that let the team post fast and stay compliant" with legal and compliance.Source
• News coverageCoinbase made prediction markets live in all 50 US states on January 28, 2026, built with Kalshi, under a "Predict" tab in the app; trades can be funded with cash or USDC.Source

For each major crawler (Googlebot, Bingbot, Applebot and the search crawlers of ChatGPT, Perplexity and Claude) check server logs and the vendors' own tools for 403s in the last 30 days. Allow the verified ones through the bot rules, and add a monthly report of blocked crawler requests by path.

Price, how-to-buy and learn pages win new users from search and AI answers only if the crawlers can read them.

• Bots pretend to be crawlers

  Allow only verified crawler IPs.

• Your websiterobots.txt lists 15 sitemaps (converter, derivatives, prediction markets, equities, how-to-buy, prices, price prediction, staking, learn, Bytes, institutional, blog, marketing, advanced, careers) and explicitly allows social preview bots and AdsBot-Google. On October 21, 2026 a standard HTTP client received HTTP 403 for the homepage, /price/bitcoin, /predictions, /blog, /affiliates and help.coinbase.com, while robots.txt itself loaded.Source
• News coverageThe "everything exchange": announced January 2026 and presented at a June 2026 System Update event, it brings crypto, equities, prediction markets and commodities into one app, with tokenized stocks backed one-for-one, launching first outside the US, and US stock and ETF trading with portfolio transfers from other brokerages.Source

Segment lapsed traders by what they used to trade, and for each segment show what is new that fits them: perps for former active crypto traders, stocks for those who also hold a broker account, Predict for event-driven traders. Send through email, push and paid retargeting, with a holdout group.

A reason to return beats a fee discount, and the everything-exchange launches give Coinbase new reasons every quarter.

• Derivatives are not for everyone

  Eligibility checks and clear risk wording.

• SEC filingCoinbase's 10-Q for the quarter ended June 30, 2026: monthly transacting users were 7.6 million, down from 8.7 million a year earlier, "primarily" because of fewer trading users amid market conditions; trading volume is no longer reported as a key metric.Source
• HiringSenior Product Marketing Manager, Trading: defines "the narrative that Coinbase is the best place to trade across asset classes, from spot to perpetual futures and options"; runs "win-back programs targeting churned traders" and "trading competitions, incentives, event-driven campaigns"; studies segments "from first-time derivatives users to active traders with accounts at competitors".Source
• News coverageThe "everything exchange": announced January 2026 and presented at a June 2026 System Update event, it brings crypto, equities, prediction markets and commodities into one app, with tokenized stocks backed one-for-one, launching first outside the US, and US stock and ETF trading with portfolio transfers from other brokerages.Source
• News coverageCoinbase made prediction markets live in all 50 US states on January 28, 2026, built with Kalshi, under a "Predict" tab in the app; trades can be funded with cash or USDC.Source

When transfers launch, build a dedicated transfer page and flow: what moves, how long it takes, what it costs, and side-by-side fees. Target existing Coinbase users who hold stocks elsewhere first, then lookalikes in paid social.

Bringing assets already owned is a bigger lift than a first purchase, and existing users are the cheapest audience.

• Transfers fail or stall

  Status updates at every step.

• News coverageThe "everything exchange": announced January 2026 and presented at a June 2026 System Update event, it brings crypto, equities, prediction markets and commodities into one app, with tokenized stocks backed one-for-one, launching first outside the US, and US stock and ETF trading with portfolio transfers from other brokerages.Source
• Competitor researchRivals' own homepages: Robinhood, "24/5 Commission-Free Stock Trading & Investing" with the headline "Trade All in One Place"; Kraken, "Own the Power of Your Money - Crypto, Stocks & more", "Trade crypto, stocks, futures, staking and more"; Polymarket, "The World's Largest Prediction Market". Kalshi also sells event contracts directly.See the research Source
• HiringSenior Product Marketing Manager, Trading: defines "the narrative that Coinbase is the best place to trade across asset classes, from spot to perpetual futures and options"; runs "win-back programs targeting churned traders" and "trading competitions, incentives, event-driven campaigns"; studies segments "from first-time derivatives users to active traders with accounts at competitors".Source
• HiringSenior Performance Marketing Manager, Global Paid Social & Mobile UA (posted September 15, 2026): owns "hundreds of millions in ad spend across paid social and mobile channels" (Meta, TikTok, Snap, Reddit and mobile display) "to drive new user acquisition at or above ROI targets", with a testing agenda "across creatives, audiences, bidding strategies, and app store/landing experiences" and measurement through MMM, SKAN, MMPs and "incrementality tests".Source

Run geo-split holdouts per channel (Meta, TikTok, Snap, Reddit): pause or double spend in matched regions for four weeks and measure verified signups and first purchases. Use the results to calibrate the media-mix model and shift budget.

Measured incrementality usually moves budget between channels by double digits, which is worth more than any creative test.

• Market swings distort tests

  Run during stable weeks and repeat.

• HiringSenior Performance Marketing Manager, Global Paid Social & Mobile UA (posted September 15, 2026): owns "hundreds of millions in ad spend across paid social and mobile channels" (Meta, TikTok, Snap, Reddit and mobile display) "to drive new user acquisition at or above ROI targets", with a testing agenda "across creatives, audiences, bidding strategies, and app store/landing experiences" and measurement through MMM, SKAN, MMPs and "incrementality tests".Source
• SEC filingCoinbase's 10-Q for the quarter ended June 30, 2026: monthly transacting users were 7.6 million, down from 8.7 million a year earlier, "primarily" because of fewer trading users amid market conditions; trading volume is no longer reported as a key metric.Source

Each week, take the two best @CoinbasePredict posts by engagement, adapt them as ads with a compliant template, and target sports and culture audiences in states where Predict is available. Track signups that start with a Predict trade.

Event-based creative widens the audience beyond crypto and reuses content already made and approved.

• Platform rules on event contracts

  Check each platform's policy before launch.

• HiringSocial Media Manager, Predictions (posted October 15, 2026): grows "Coinbase's prediction markets presence, starting with @CoinbasePredict on X", turning "live markets into real-time content across finance, sports, politics and culture"; builds "AI-assisted workflows that let the team post fast and stay compliant" with legal and compliance.Source
• HiringSenior Performance Marketing Manager, Global Paid Social & Mobile UA (posted September 15, 2026): owns "hundreds of millions in ad spend across paid social and mobile channels" (Meta, TikTok, Snap, Reddit and mobile display) "to drive new user acquisition at or above ROI targets", with a testing agenda "across creatives, audiences, bidding strategies, and app store/landing experiences" and measurement through MMM, SKAN, MMPs and "incrementality tests".Source
• News coverageCoinbase made prediction markets live in all 50 US states on January 28, 2026, built with Kalshi, under a "Predict" tab in the app; trades can be funded with cash or USDC.Source

Build a model that chooses push, in-app or email and the send hour per user, keep 5% of users on the current rules for a full quarter, and measure retention and opt-outs, not just opens.

A long holdout shows the real retention effect and keeps the team honest about fatigue.

• Over-optimizing for opens

  Measure retention and opt-outs.

• HiringProduct Manager II, Growth - Notifications (posted September 15, 2026): owns "the end-to-end notifications platform spanning push, in-app, and email", using "ML-powered relevance to increase activation, re-engagement, and lifetime value", building relevance models to "reduce notification fatigue", and A/B testing "notification timing, content, and channel selection"; experience with "opt-in optimization, and frequency management" is required.Source
• HiringSenior Software Engineer, Backend (Consumer - Growth Foundations): the team owns "notifications at scale, incentives and referral platforms, user targeting and segmentation, lifecycle communications, and ML ranking that power more than 50% of Coinbase web and app surfaces" for Retail, Institutional, Base and international teams.Source
• DNS checkcoinbase.com publishes DMARC with "p=reject" and a strict SPF record ("-all"), so email from the domain is already protected against spoofing, which matters for lifecycle email.Source

Add a share button to each market that creates a card with the current odds and a referral link that opens that market. Reward both people after the friend's first trade, within the offer rules.

A specific market is a far stronger invitation than a generic referral link.

• Rewards attract abuse

  Pay after verified first trade.

• HiringSenior Software Engineer, Backend (Consumer - Growth Foundations): the team owns "notifications at scale, incentives and referral platforms, user targeting and segmentation, lifecycle communications, and ML ranking that power more than 50% of Coinbase web and app surfaces" for Retail, Institutional, Base and international teams.Source
• News coverageCoinbase made prediction markets live in all 50 US states on January 28, 2026, built with Kalshi, under a "Predict" tab in the app; trades can be funded with cash or USDC.Source
• HiringSocial Media Manager, Predictions (posted October 15, 2026): grows "Coinbase's prediction markets presence, starting with @CoinbasePredict on X", turning "live markets into real-time content across finance, sports, politics and culture"; builds "AI-assisted workflows that let the team post fast and stay compliant" with legal and compliance.Source

Build one page per buyer type with its use case, settlement times, costs and a calculator (for cross-border: savings on a typical corridor), plus a demo request routed to sales.

Specific pages convert specialist buyers better than a general payments page.

• Claims vary by region

  Mark availability per country.

• HiringSenior Product Marketing Manager, Infrastructure (posted October 15, 2026): builds demand for "stablecoin payments, trading, agentic finance, and custody products" among "PSPs, money movers, cross-border companies, and banks"; drives marketing for "Coinbase for Agents and agentic payments"; runs co-marketing "with tier-one partners".Source
• News coverageIn July 2026 Coinbase Business began accepting USDC payments from AI agents over x402; Brian Armstrong cited about $1 trillion a year in stablecoin payments on Coinbase and more than 160 million x402 payments over the past year.Source

Add a clear path from the SDK docs and repositories to a Coinbase Business account: a "get paid by agents" quickstart, sample apps, and an in-docs signup. Track SDK installs to accounts.

Developers who already use the tools are the cheapest business customers.

• Developers dislike sales

  Self-serve first; sales only on request.

• HiringSenior Product Marketing Manager, Infrastructure (posted October 15, 2026): builds demand for "stablecoin payments, trading, agentic finance, and custody products" among "PSPs, money movers, cross-border companies, and banks"; drives marketing for "Coinbase for Agents and agentic payments"; runs co-marketing "with tier-one partners".Source
• News coverageIn July 2026 Coinbase Business began accepting USDC payments from AI agents over x402; Brian Armstrong cited about $1 trillion a year in stablecoin payments on Coinbase and more than 160 million x402 payments over the past year.Source
• Developer reachCoinbase's npm packages get about 2.5 million downloads a week, led by @coinbase/wallet-sdk (1.86 million) and @coinbase/cdp-sdk (663,000); the agentkit repository ("Every AI Agent deserves a wallet.") has 1,336 GitHub stars and was updated October 14, 2026.Source

Publish and maintain a matrix of products by region (spot, futures, options, cross-margin, custody) with status and the next step for clients, linked from sales materials and competitor comparisons.

One trusted source saves sales time and avoids promising unavailable products.

• Out-of-date status

  Update as part of every launch checklist.

• HiringProduct Marketing Manager, Prime & Markets: positioning for "spot, derivatives, cross-margin, liquidity, and execution workflows used by hundreds of hedge funds, asset managers, and market makers"; builds "talk tracks, FAQs, competitor comparisons, demos"; and must "Drive clarity around what's live, what's next, and what action clients should take across regions with varying regulatory constraints".Source
• News coverageThe "everything exchange": announced January 2026 and presented at a June 2026 System Update event, it brings crypto, equities, prediction markets and commodities into one app, with tokenized stocks backed one-for-one, launching first outside the US, and US stock and ETF trading with portfolio transfers from other brokerages.Source

Create a standard kit: announcement templates, a co-branded case study format, a joint webinar plan and shared metrics. Use it on the next three partner launches.

A kit makes partner launches faster and comparable.

• Partners want custom work

  Keep the core fixed and customize one part.

• HiringSenior Product Marketing Manager, Infrastructure (posted October 15, 2026): builds demand for "stablecoin payments, trading, agentic finance, and custody products" among "PSPs, money movers, cross-border companies, and banks"; drives marketing for "Coinbase for Agents and agentic payments"; runs co-marketing "with tier-one partners".Source
• News coverageIn July 2026 Coinbase Business began accepting USDC payments from AI agents over x402; Brian Armstrong cited about $1 trillion a year in stablecoin payments on Coinbase and more than 160 million x402 payments over the past year.Source

Where a related, compliant market exists, add a module to price and stock pages showing the live market odds (for example on a rate decision or ETF approval) with a link to trade, plus cross-links between assets. Measure Predict signups from price pages.

It turns passive price lookups into a reason to act, and no competitor has both price pages and event markets at this scale.

• Regulatory limits

  Show only where permitted.

• Your websiterobots.txt lists 15 sitemaps (converter, derivatives, prediction markets, equities, how-to-buy, prices, price prediction, staking, learn, Bytes, institutional, blog, marketing, advanced, careers) and explicitly allows social preview bots and AdsBot-Google. On October 21, 2026 a standard HTTP client received HTTP 403 for the homepage, /price/bitcoin, /predictions, /blog, /affiliates and help.coinbase.com, while robots.txt itself loaded.Source
• News coverageCoinbase made prediction markets live in all 50 US states on January 28, 2026, built with Kalshi, under a "Predict" tab in the app; trades can be funded with cash or USDC.Source
• News coverageThe "everything exchange": announced January 2026 and presented at a June 2026 System Update event, it brings crypto, equities, prediction markets and commodities into one app, with tokenized stocks backed one-for-one, launching first outside the US, and US stock and ETF trading with portfolio transfers from other brokerages.Source
• Competitor researchRivals' own homepages: Robinhood, "24/5 Commission-Free Stock Trading & Investing" with the headline "Trade All in One Place"; Kraken, "Own the Power of Your Money - Crypto, Stocks & more", "Trade crypto, stocks, futures, staking and more"; Polymarket, "The World's Largest Prediction Market". Kalshi also sells event contracts directly.See the research Source

Publish quarterly aggregate stats: payment counts, categories, average sizes, growth by chain, with commentary. Launch with partners and developer media.

Original data earns press and citations and positions Coinbase as the source on agent payments.

• Numbers look small in a slow quarter

  Report trends and context.

• News coverageIn July 2026 Coinbase Business began accepting USDC payments from AI agents over x402; Brian Armstrong cited about $1 trillion a year in stablecoin payments on Coinbase and more than 160 million x402 payments over the past year.Source
• HiringSenior Product Marketing Manager, Infrastructure (posted October 15, 2026): builds demand for "stablecoin payments, trading, agentic finance, and custody products" among "PSPs, money movers, cross-border companies, and banks"; drives marketing for "Coinbase for Agents and agentic payments"; runs co-marketing "with tier-one partners".Source
• Developer reachCoinbase's npm packages get about 2.5 million downloads a week, led by @coinbase/wallet-sdk (1.86 million) and @coinbase/cdp-sdk (663,000); the agentkit repository ("Every AI Agent deserves a wallet.") has 1,336 GitHub stars and was updated October 14, 2026.Source

Design a first-week journey that asks about goals at signup and guides each user to one first action that fits (buy crypto, buy a stock, follow a market), then introduces one more product a week. Measure 30-day retention.

A guided start reduces overwhelm and raises early retention.

• Too many paths

  Start with three goals.

• News coverageThe "everything exchange": announced January 2026 and presented at a June 2026 System Update event, it brings crypto, equities, prediction markets and commodities into one app, with tokenized stocks backed one-for-one, launching first outside the US, and US stock and ETF trading with portfolio transfers from other brokerages.Source
• HiringSenior Software Engineer, Backend (Consumer - Growth Foundations): the team owns "notifications at scale, incentives and referral platforms, user targeting and segmentation, lifecycle communications, and ML ranking that power more than 50% of Coinbase web and app surfaces" for Retail, Institutional, Base and international teams.Source
• HiringProduct Manager II, Growth - Notifications (posted September 15, 2026): owns "the end-to-end notifications platform spanning push, in-app, and email", using "ML-powered relevance to increase activation, re-engagement, and lifetime value", building relevance models to "reduce notification fatigue", and A/B testing "notification timing, content, and channel selection"; experience with "opt-in optimization, and frequency management" is required.Source
• SEC filingCoinbase's 10-Q for the quarter ended June 30, 2026: monthly transacting users were 7.6 million, down from 8.7 million a year earlier, "primarily" because of fewer trading users amid market conditions; trading volume is no longer reported as a key metric.Source

Feature one market a day with context and live odds in Bytes and as a pinned post, linking to the market. Track opens and Predict trades.

A daily habit drives repeat visits at low cost.

• Repetition fatigue

  Vary categories.

• Your websiterobots.txt lists 15 sitemaps (converter, derivatives, prediction markets, equities, how-to-buy, prices, price prediction, staking, learn, Bytes, institutional, blog, marketing, advanced, careers) and explicitly allows social preview bots and AdsBot-Google. On October 21, 2026 a standard HTTP client received HTTP 403 for the homepage, /price/bitcoin, /predictions, /blog, /affiliates and help.coinbase.com, while robots.txt itself loaded.Source
• HiringSocial Media Manager, Predictions (posted October 15, 2026): grows "Coinbase's prediction markets presence, starting with @CoinbasePredict on X", turning "live markets into real-time content across finance, sports, politics and culture"; builds "AI-assisted workflows that let the team post fast and stay compliant" with legal and compliance.Source
• News coverageCoinbase made prediction markets live in all 50 US states on January 28, 2026, built with Kalshi, under a "Predict" tab in the app; trades can be funded with cash or USDC.Source

Offer a paper-trading mode with a weekly beginner competition (no real money), with lessons, and invite top learners to trade with real funds after eligibility checks.

Practice builds confidence and reduces early losses that cause churn.

• Practice encourages risky trading

  Risk lessons and limits.

• HiringSenior Product Marketing Manager, Trading: defines "the narrative that Coinbase is the best place to trade across asset classes, from spot to perpetual futures and options"; runs "win-back programs targeting churned traders" and "trading competitions, incentives, event-driven campaigns"; studies segments "from first-time derivatives users to active traders with accounts at competitors".Source
• News coverageThe "everything exchange": announced January 2026 and presented at a June 2026 System Update event, it brings crypto, equities, prediction markets and commodities into one app, with tokenized stocks backed one-for-one, launching first outside the US, and US stock and ETF trading with portfolio transfers from other brokerages.Source

Have product experts host monthly verified AMAs and answer top questions in trading communities (following each community's rules), and use the best questions as ad copy.

Organic answers build trust in the same place paid ads will run.

• Community backlash

  Be transparent and follow rules.

• HiringSenior Performance Marketing Manager, Global Paid Social & Mobile UA (posted September 15, 2026): owns "hundreds of millions in ad spend across paid social and mobile channels" (Meta, TikTok, Snap, Reddit and mobile display) "to drive new user acquisition at or above ROI targets", with a testing agenda "across creatives, audiences, bidding strategies, and app store/landing experiences" and measurement through MMM, SKAN, MMPs and "incrementality tests".Source
• HiringSenior Product Marketing Manager, Trading: defines "the narrative that Coinbase is the best place to trade across asset classes, from spot to perpetual futures and options"; runs "win-back programs targeting churned traders" and "trading competitions, incentives, event-driven campaigns"; studies segments "from first-time derivatives users to active traders with accounts at competitors".Source