WorldStrides growth playbook

Remove the test entry today. Merge the parent register options into one step that asks for the trip ID, add a "Not sure yet? Get program info" option that captures an inquiry, pass role and interest as URL parameters into every destination (including the sister sites) and record them as first-party data in the CRM.

The picker is where visitors say who they are; a clean list builds trust, and keeping the answer gives the new demand team the segmentation it needs for targeting and suppression.

[ ] Remove "Test Filter" / "Test Option"
[ ] One "Register with my trip ID" option for parents and students
[ ] "Not sure yet? Get program info" inquiry option
[ ] Role and interest passed as URL parameters
[ ] Same parameters on links to sister sites
[ ] Fields saved to the CRM
[ ] Completion report by role

• Sister sites ignore parameters

  Start by reading them in analytics; personalize later.

• Longer flow

  Keep it to two choices.

• Your websiteHomepage audience picker ("I am a ... Looking for ..."): 12 roles, one of them "Test Filter", whose only option, "Test Option", links to google.com. A parent's three "Register my child" options all go to the same /teachers/register page, and four of the parent and student options leave for other domains (envisionexperience.com, honorsperformance.org, oxbridgeprograms.com).Source
• HiringDemand Marketing Manager (US East Coast, posted October 6, 2026): "As part of our marketing transformation, we're building a modern, digital-first growth engine" to "reach more prospective families" and "drive enrollment"; leads paid search, paid social, display, retargeting and direct mail; uses "first-party data from the CRM, website behavior, inquiries, and enrollments"; will "Optimize landing pages, forms, and conversion paths"; tracks "cost per lead, cost per enrollment" in Power BI.Source
• HiringMarketing Analyst (US East Coast, open since July 29, 2026): analyzes paid media, email, website and direct mail, plus lifecycle campaigns ("onboarding, retention, re-engagement, and cross-sell"); success in the first 6-12 months includes "Establishes standards for marketing tagging and analytics across channels and programs".Source
• HiringUX/UI Designer, Pre-Trip Customer Experience (US, open since July 30, 2026): "Pre-trip is where families decide whether to trust us with their kids"; a founding hire for an in-house design system, working with product pods and the Voice of Customer team.Source

Agree one fact sheet (founding year, years, students per year, countries, teacher-led programs) with the source of each number, update the homepage, meta description, about pages and job template, and give Sales the same sheet.

Consistent proof points build trust in a purchase where families and schools compare operators carefully.

• Brand history differs by merged brand

  Say which brand and year the figure refers to.

• Your websiteHomepage copy: "For 55 years" and "over 55 years" in one place, "Since 1964, over 10 million students" in another, while job posts say founded in 1967; the meta description says "over 400,000 students a year" and job posts say "more than half a million students annually". The page title ends "| WorldStrides | WorldStrides", and the homepage has no social share image.Source
• HiringCompany description in every post: "founded in 1967 to provide middle school travel programs to Washington, D.C."; "more than half a million students annually to over 100 countries"; programs in "educational travel, performing arts, language immersion, career exploration, service-learning, study abroad, and sports".Source
• HiringSenior Manager, Product Marketing (posted August 27, 2026): "our go-to-market for these programs has been inconsistent and Sales-driven rather than Marketing-led. This role fixes that." Builds positioning by segment ("K-12, International, Performing Arts"), launch kits, competitor comparisons and "competitor comparison sheets", with "Win rate improvement" as a success measure.Source

Replace auto-loading video players with a poster image and load the player on click, audit the tags in Tag Manager and defer those not needed before the first interaction, then set a page-weight budget for program pages too.

Paid traffic from the demand programs lands on these pages; lighter pages convert more inquiries for the same spend.

• Less video viewing

  Track plays; keep posters clear.

• Google PageSpeedworldstrides.com/en-us on mobile: performance 38/100 (desktop 58), lab Largest Contentful Paint 21.6 s; the page downloads 11.3 MB, 8 MB of it Vimeo video over 36 requests; Google Tag Manager blocks the main thread for 673 ms. Real Chrome users pass LCP (2.0 s) but fail INP at 220 ms (good is under 200 ms).Source
• HiringDemand Marketing Manager (US East Coast, posted October 6, 2026): "As part of our marketing transformation, we're building a modern, digital-first growth engine" to "reach more prospective families" and "drive enrollment"; leads paid search, paid social, display, retargeting and direct mail; uses "first-party data from the CRM, website behavior, inquiries, and enrollments"; will "Optimize landing pages, forms, and conversion paths"; tracks "cost per lead, cost per enrollment" in Power BI.Source

Set one tagging standard (UTM rules, cross-domain measurement, a shared visitor ID passed in links), apply it to every cross-site link, and report inquiries by original campaign across all brands.

Paid campaigns that send families to sister brands get credit for the enrollments they cause, so budget follows real results.

• Consent rules differ by site

  Apply the same consent banner and rules.

• HiringMarketing Analyst (US East Coast, open since July 29, 2026): analyzes paid media, email, website and direct mail, plus lifecycle campaigns ("onboarding, retention, re-engagement, and cross-sell"); success in the first 6-12 months includes "Establishes standards for marketing tagging and analytics across channels and programs".Source
• Your websiteHomepage audience picker ("I am a ... Looking for ..."): 12 roles, one of them "Test Filter", whose only option, "Test Option", links to google.com. A parent's three "Register my child" options all go to the same /teachers/register page, and four of the parent and student options leave for other domains (envisionexperience.com, honorsperformance.org, oxbridgeprograms.com).Source
• HiringDemand Marketing Manager (US East Coast, posted October 6, 2026): "As part of our marketing transformation, we're building a modern, digital-first growth engine" to "reach more prospective families" and "drive enrollment"; leads paid search, paid social, display, retargeting and direct mail; uses "first-party data from the CRM, website behavior, inquiries, and enrollments"; will "Optimize landing pages, forms, and conversion paths"; tracks "cost per lead, cost per enrollment" in Power BI.Source

Fix the title template once, add descriptions to the main landing pages (teachers, performing arts, sports, higher ed), and check that every program page has a unique description with duration and destinations.

Cleaner titles leave room for the words that win clicks, such as the destination and days.

• None significant

  Check rendering after the change.

• Your websiteHomepage copy: "For 55 years" and "over 55 years" in one place, "Since 1964, over 10 million students" in another, while job posts say founded in 1967; the meta description says "over 400,000 students a year" and job posts say "more than half a million students annually". The page title ends "| WorldStrides | WorldStrides", and the homepage has no social share image.Source
• Your websiteSitemap (1,626 URLs): 459 K-12 program pages under /teachers/programs, 306 higher-ed program pages, 369 higher-ed blog posts and 189 /teachers/how-it-works pages. The /teachers landing page has no meta description.Source
• Your websiteK-12 program page "Italy in Depth" (10 days): headed "The Explorica Experience"; the price sits behind "PRICE TOUR / Select travel dates" with no figure in the page; sections for "Price Guarantee", "Financial Assistance" ("$2.5 million in financial assistance each year"), "Payment Plans" and "Fundraising Tools"; the title also ends "| WorldStrides | WorldStrides".Source

Show a "from $X per student" figure and what it includes near the top of each program page, with the Price Guarantee, payment plans and the $2.5 million financial assistance right below it. Keep the date picker for the exact price.

Price transparency qualifies leads earlier and answers the first question teachers and parents ask, against a rival that competes on price.

• Prices change often

  Feed the figure from the pricing system with a date.

• Your websiteK-12 program page "Italy in Depth" (10 days): headed "The Explorica Experience"; the price sits behind "PRICE TOUR / Select travel dates" with no figure in the page; sections for "Price Guarantee", "Financial Assistance" ("$2.5 million in financial assistance each year"), "Payment Plans" and "Fundraising Tools"; the title also ends "| WorldStrides | WorldStrides".Source
• Competitor researchRivals' own homepages: EF Educational Tours, "student tours at the lowest prices guaranteed"; ACIS, "Educational Tours You Can Trust" for teacher-led groups; Brightspark Travel, "custom education and performance trips for over 50 years".See the research Source
• HiringSenior Manager, Product Marketing (posted August 27, 2026): "our go-to-market for these programs has been inconsistent and Sales-driven rather than Marketing-led. This role fixes that." Builds positioning by segment ("K-12, International, Performing Arts"), launch kits, competitor comparisons and "competitor comparison sheets", with "Win rate improvement" as a success measure.Source

Turn the sheets into a factual public page: inclusions, academic credit, teacher rewards, support during the trip, payment and assistance, range of programs. Date it and cite sources.

Comparison searches are late-stage, and a clear page helps teachers justify the choice to their school.

• Outdated claims

  Date the page and review twice a year.

• HiringSenior Manager, Product Marketing (posted August 27, 2026): "our go-to-market for these programs has been inconsistent and Sales-driven rather than Marketing-led. This role fixes that." Builds positioning by segment ("K-12, International, Performing Arts"), launch kits, competitor comparisons and "competitor comparison sheets", with "Win rate improvement" as a success measure.Source
• Competitor researchRivals' own homepages: EF Educational Tours, "student tours at the lowest prices guaranteed"; ACIS, "Educational Tours You Can Trust" for teacher-led groups; Brightspark Travel, "custom education and performance trips for over 50 years".See the research Source
• Your websiteTeacher Benefits page: Program Leaders "travel for free with your students", earn "Rewards Points for every student that signs up for your trip", redeemable for teacher conventions, student scholarships and personal travel; teachers earn "0.5 CEUs per day of travel" and can earn graduate credit "through the University of San Diego".Source

Define the kit: program page with price and outcomes, three ad variants, an email to past group leaders, a one-page sales sheet and talking points. Use it for the next three launches and compare inquiries.

A repeatable kit lets every program launch with demand behind it instead of relying on Sales alone.

• Too heavy for small programs

  A light version for minor launches.

• HiringSenior Manager, Product Marketing (posted August 27, 2026): "our go-to-market for these programs has been inconsistent and Sales-driven rather than Marketing-led. This role fixes that." Builds positioning by segment ("K-12, International, Performing Arts"), launch kits, competitor comparisons and "competitor comparison sheets", with "Win rate improvement" as a success measure.Source
• Your websiteSitemap (1,626 URLs): 459 K-12 program pages under /teachers/programs, 306 higher-ed program pages, 369 higher-ed blog posts and 189 /teachers/how-it-works pages. The /teachers landing page has no meta description.Source
• HiringDemand Marketing Manager (US East Coast, posted October 6, 2026): "As part of our marketing transformation, we're building a modern, digital-first growth engine" to "reach more prospective families" and "drive enrollment"; leads paid search, paid social, display, retargeting and direct mail; uses "first-party data from the CRM, website behavior, inquiries, and enrollments"; will "Optimize landing pages, forms, and conversion paths"; tracks "cost per lead, cost per enrollment" in Power BI.Source

Build a calculator: group size and program in, free places, points, rewards and CEUs out, with a "start planning" inquiry. Use it in ads aimed at teachers.

Concrete benefits turn interest into a decision to lead a trip, which brings a whole group.

• Rules vary by program

  Show ranges and the main cases.

• Your websiteTeacher Benefits page: Program Leaders "travel for free with your students", earn "Rewards Points for every student that signs up for your trip", redeemable for teacher conventions, student scholarships and personal travel; teachers earn "0.5 CEUs per day of travel" and can earn graduate credit "through the University of San Diego".Source
• HiringDemand Marketing Manager (US East Coast, posted October 6, 2026): "As part of our marketing transformation, we're building a modern, digital-first growth engine" to "reach more prospective families" and "drive enrollment"; leads paid search, paid social, display, retargeting and direct mail; uses "first-party data from the CRM, website behavior, inquiries, and enrollments"; will "Optimize landing pages, forms, and conversion paths"; tracks "cost per lead, cost per enrollment" in Power BI.Source

Offer each partner a co-branded landing page with programs that fit its members (STEM for science teachers, performance tours for music directors), a member benefit, and tracked links for its newsletters and conferences.

Associations reach teachers WorldStrides cannot target cheaply, and a co-branded page makes the partner's promotion measurable.

• Slow approvals

  Start with partners already known to Sales.

• HiringSenior Manager, Events & Partner Marketing (US, posted August 26, 2026): "WorldStrides is building its events and partner marketing capability from the ground up"; owns events across K-12 Domestic, International, Sports and Performing Arts; builds co-marketing with "school districts, education associations (Eg NSTA)" and "complementary travel brands"; success means "10+ active partners in Year 1" and cost per MQL "competitive with or below digital channels".Source
• Your websiteTeacher Benefits page: Program Leaders "travel for free with your students", earn "Rewards Points for every student that signs up for your trip", redeemable for teacher conventions, student scholarships and personal travel; teachers earn "0.5 CEUs per day of travel" and can earn graduate credit "through the University of San Diego".Source
• Your websiteSitemap (1,626 URLs): 459 K-12 program pages under /teachers/programs, 306 higher-ed program pages, 369 higher-ed blog posts and 189 /teachers/how-it-works pages. The /teachers landing page has no meta description.Source

Give each event a QR code to a program finder tagged with the event, ask two questions (subject, grade), and send a 30-day sequence with matching programs, a sample itinerary and a call offer.

Tailored follow-up turns booth visits into planning calls and makes event ROI visible.

• Low scan rates

  Offer a useful download at the booth.

• HiringSenior Manager, Events & Partner Marketing (US, posted August 26, 2026): "WorldStrides is building its events and partner marketing capability from the ground up"; owns events across K-12 Domestic, International, Sports and Performing Arts; builds co-marketing with "school districts, education associations (Eg NSTA)" and "complementary travel brands"; success means "10+ active partners in Year 1" and cost per MQL "competitive with or below digital channels".Source
• HiringMarketing Analyst (US East Coast, open since July 29, 2026): analyzes paid media, email, website and direct mail, plus lifecycle campaigns ("onboarding, retention, re-engagement, and cross-sell"); success in the first 6-12 months includes "Establishes standards for marketing tagging and analytics across channels and programs".Source
• Your websiteSitemap (1,626 URLs): 459 K-12 program pages under /teachers/programs, 306 higher-ed program pages, 369 higher-ed blog posts and 189 /teachers/how-it-works pages. The /teachers landing page has no meta description.Source

Build a ready kit: a short presentation, a video, a one-page summary of what is included, support during travel, payment plans and assistance, and a registration QR with the trip ID. Track registrations per kit.

Clear answers for parents raise sign-ups per group, which is the main driver of revenue per trip.

• Kit goes unused

  Account managers walk teachers through it.

• HiringUX/UI Designer, Pre-Trip Customer Experience (US, open since July 30, 2026): "Pre-trip is where families decide whether to trust us with their kids"; a founding hire for an in-house design system, working with product pods and the Voice of Customer team.Source
• Your websiteK-12 program page "Italy in Depth" (10 days): headed "The Explorica Experience"; the price sits behind "PRICE TOUR / Select travel dates" with no figure in the page; sections for "Price Guarantee", "Financial Assistance" ("$2.5 million in financial assistance each year"), "Payment Plans" and "Fundraising Tools"; the title also ends "| WorldStrides | WorldStrides".Source
• Your websiteTeacher Benefits page: Program Leaders "travel for free with your students", earn "Rewards Points for every student that signs up for your trip", redeemable for teacher conventions, student scholarships and personal travel; teachers earn "0.5 CEUs per day of travel" and can earn graduate credit "through the University of San Diego".Source

Print a personal URL or QR on each mail piece that opens a prefilled inquiry, match responders back to the mailing list, and compare cost per enrollment with digital.

Measured mail can be cut where it fails and scaled where it wins.

• Low scans

  Keep phone and web paths too.

• HiringDemand Marketing Manager (US East Coast, posted October 6, 2026): "As part of our marketing transformation, we're building a modern, digital-first growth engine" to "reach more prospective families" and "drive enrollment"; leads paid search, paid social, display, retargeting and direct mail; uses "first-party data from the CRM, website behavior, inquiries, and enrollments"; will "Optimize landing pages, forms, and conversion paths"; tracks "cost per lead, cost per enrollment" in Power BI.Source
• HiringMarketing Analyst (US East Coast, open since July 29, 2026): analyzes paid media, email, website and direct mail, plus lifecycle campaigns ("onboarding, retention, re-engagement, and cross-sell"); success in the first 6-12 months includes "Establishes standards for marketing tagging and analytics across channels and programs".Source

Send a post-trip sequence to group leaders: thank-you with their points balance, a short survey, three suggested next programs, and a planning call offer. Report rebooking rates.

Repeat group leaders bring whole groups with low acquisition cost.

• Teachers change schools

  Follow the teacher, not the school.

• HiringMarketing Analyst (US East Coast, open since July 29, 2026): analyzes paid media, email, website and direct mail, plus lifecycle campaigns ("onboarding, retention, re-engagement, and cross-sell"); success in the first 6-12 months includes "Establishes standards for marketing tagging and analytics across channels and programs".Source
• Your websiteTeacher Benefits page: Program Leaders "travel for free with your students", earn "Rewards Points for every student that signs up for your trip", redeemable for teacher conventions, student scholarships and personal travel; teachers earn "0.5 CEUs per day of travel" and can earn graduate credit "through the University of San Diego".Source

Build one short page for first-time teachers (how a trip works, what the leader gets, a "from" price for three popular trips, a two-minute video) with a tracked link per rep, plus three follow-up emails. Report which rep links lead to qualified conversations.

A purpose-built follow-up page lifts reply and qualification rates and shows marketing which messages work on cold teachers.

• Generic page

  Add a version per program type.

• HiringSales hiring on the same board: a Bilingual Business Development Executive in Mérida, Mexico (posted October 12, 2026), "a high-volume outbound role, fully in English" reaching US "teachers and school administrators ... who've never heard of us", plus an International Sales Executive and an Inside Sales Advisor there; Regional Sales Consultants for New York, New Jersey and Pennsylvania; an Inside Sales role for "Performing Arts - Heritage Festivals and Bowl Games"; a Global Partnership Specialist and a Higher Ed Program Development Associate.Source
• Your websiteTeacher Benefits page: Program Leaders "travel for free with your students", earn "Rewards Points for every student that signs up for your trip", redeemable for teacher conventions, student scholarships and personal travel; teachers earn "0.5 CEUs per day of travel" and can earn graduate credit "through the University of San Diego".Source
• Your websiteK-12 program page "Italy in Depth" (10 days): headed "The Explorica Experience"; the price sits behind "PRICE TOUR / Select travel dates" with no figure in the page; sections for "Price Guarantee", "Financial Assistance" ("$2.5 million in financial assistance each year"), "Payment Plans" and "Fundraising Tools"; the title also ends "| WorldStrides | WorldStrides".Source

Tag every program with subject, grade and learning outcomes, build a finder on those tags, and generate a one-page "trip proposal" for the principal with outcomes, dates and a "from" price.

A tool that helps the teacher sell the trip internally removes the biggest barrier to booking.

• Tagging effort

  Start with top programs.

• Your websiteSitemap (1,626 URLs): 459 K-12 program pages under /teachers/programs, 306 higher-ed program pages, 369 higher-ed blog posts and 189 /teachers/how-it-works pages. The /teachers landing page has no meta description.Source
• HiringSenior Manager, Product Marketing (posted August 27, 2026): "our go-to-market for these programs has been inconsistent and Sales-driven rather than Marketing-led. This role fixes that." Builds positioning by segment ("K-12, International, Performing Arts"), launch kits, competitor comparisons and "competitor comparison sheets", with "Win rate improvement" as a success measure.Source
• Your websiteK-12 program page "Italy in Depth" (10 days): headed "The Explorica Experience"; the price sits behind "PRICE TOUR / Select travel dates" with no figure in the page; sections for "Price Guarantee", "Financial Assistance" ("$2.5 million in financial assistance each year"), "Payment Plans" and "Fundraising Tools"; the title also ends "| WorldStrides | WorldStrides".Source

Build a hub with each festival's format, adjudication, venues, dates and "from" prices, plus recordings shared with consent and without performers' names, and an inquiry by ensemble type.

Directors bring whole ensembles, and a single hub makes them easier to recruit.

• Privacy of performers

  Use only consented media without names.

• HiringSales hiring on the same board: a Bilingual Business Development Executive in Mérida, Mexico (posted October 12, 2026), "a high-volume outbound role, fully in English" reaching US "teachers and school administrators ... who've never heard of us", plus an International Sales Executive and an Inside Sales Advisor there; Regional Sales Consultants for New York, New Jersey and Pennsylvania; an Inside Sales role for "Performing Arts - Heritage Festivals and Bowl Games"; a Global Partnership Specialist and a Higher Ed Program Development Associate.Source
• HiringSenior Manager, Events & Partner Marketing (US, posted August 26, 2026): "WorldStrides is building its events and partner marketing capability from the ground up"; owns events across K-12 Domestic, International, Sports and Performing Arts; builds co-marketing with "school districts, education associations (Eg NSTA)" and "complementary travel brands"; success means "10+ active partners in Year 1" and cost per MQL "competitive with or below digital channels".Source
• Your websiteSitemap (1,626 URLs): 459 K-12 program pages under /teachers/programs, 306 higher-ed program pages, 369 higher-ed blog posts and 189 /teachers/how-it-works pages. The /teachers landing page has no meta description.Source

Build consented family profiles across brands, send age-appropriate program suggestions to parents after each trip, and report cross-brand enrollments.

Cross-sell to known families costs far less than new acquisition.

• Privacy of minors

  Contact parents only, with consent.

• Your websiteHomepage audience picker ("I am a ... Looking for ..."): 12 roles, one of them "Test Filter", whose only option, "Test Option", links to google.com. A parent's three "Register my child" options all go to the same /teachers/register page, and four of the parent and student options leave for other domains (envisionexperience.com, honorsperformance.org, oxbridgeprograms.com).Source
• HiringMarketing Analyst (US East Coast, open since July 29, 2026): analyzes paid media, email, website and direct mail, plus lifecycle campaigns ("onboarding, retention, re-engagement, and cross-sell"); success in the first 6-12 months includes "Establishes standards for marketing tagging and analytics across channels and programs".Source
• HiringUX/UI Designer, Pre-Trip Customer Experience (US, open since July 30, 2026): "Pre-trip is where families decide whether to trust us with their kids"; a founding hire for an in-house design system, working with product pods and the Voice of Customer team.Source

Make a short series on planning (getting approval, fundraising, parent meetings, packing), link each to the matching how-it-works page and inquiry, and add chapter links to program videos.

Useful planning videos reach teachers before they pick an operator.

• Low views

  Embed on how-it-works pages.

• Public profilesThe WorldStrides YouTube channel has 1,810 subscribers, 240 videos and 1.19 million views.Source
• Your websiteSitemap (1,626 URLs): 459 K-12 program pages under /teachers/programs, 306 higher-ed program pages, 369 higher-ed blog posts and 189 /teachers/how-it-works pages. The /teachers landing page has no meta description.Source
• Your websiteTeacher Benefits page: Program Leaders "travel for free with your students", earn "Rewards Points for every student that signs up for your trip", redeemable for teacher conventions, student scholarships and personal travel; teachers earn "0.5 CEUs per day of travel" and can earn graduate credit "through the University of San Diego".Source

Promote "earn graduate credit while you travel" in teacher ads, emails and events, with a page explaining the credit and how to enroll.

Professional credit is a concrete career benefit that rivals rarely lead with.

• Credit rules vary by state

  Link to the university for details.

• Your websiteTeacher Benefits page: Program Leaders "travel for free with your students", earn "Rewards Points for every student that signs up for your trip", redeemable for teacher conventions, student scholarships and personal travel; teachers earn "0.5 CEUs per day of travel" and can earn graduate credit "through the University of San Diego".Source
• Competitor researchRivals' own homepages: EF Educational Tours, "student tours at the lowest prices guaranteed"; ACIS, "Educational Tours You Can Trust" for teacher-led groups; Brightspark Travel, "custom education and performance trips for over 50 years".See the research Source

Create a partner page for employers with what hosting involves, benefits and stories, and recruit hosts through chambers of commerce in program cities. Track host sign-ups and new internship places.

More hosts mean more internship places to sell, and employers become ambassadors.

• Host quality

  Screen hosts before listing.

• Your websiteHomepage audience picker ("I am a ... Looking for ..."): 12 roles, one of them "Test Filter", whose only option, "Test Option", links to google.com. A parent's three "Register my child" options all go to the same /teachers/register page, and four of the parent and student options leave for other domains (envisionexperience.com, honorsperformance.org, oxbridgeprograms.com).Source
• HiringSales hiring on the same board: a Bilingual Business Development Executive in Mérida, Mexico (posted October 12, 2026), "a high-volume outbound role, fully in English" reaching US "teachers and school administrators ... who've never heard of us", plus an International Sales Executive and an Inside Sales Advisor there; Regional Sales Consultants for New York, New Jersey and Pennsylvania; an Inside Sales role for "Performing Arts - Heritage Festivals and Bowl Games"; a Global Partnership Specialist and a Higher Ed Program Development Associate.Source
• Your websiteSitemap (1,626 URLs): 459 K-12 program pages under /teachers/programs, 306 higher-ed program pages, 369 higher-ed blog posts and 189 /teachers/how-it-works pages. The /teachers landing page has no meta description.Source