Collibra growth playbook

Publish /products/deasy-labs on collibra.com (what it does, SharePoint/email/PDF sources, sensitivity screening, Live Map, how it plugs into the catalog and AI Command Center), add a 5-minute guided tour of the Deasy flow to /tour, give the use-case page its own description, and send every Deasy demo request to the Collibra AI Sales team with the source recorded. Keep deasylabs.com for its docs and point its demo button to the same form.

Buyers who meet unstructured data inside the Collibra site see it as part of the platform, which is the "unified governance" promise of the acquisition. A no-scheduling tour lets AI engineers see the product the way they prefer to evaluate, and one demo form gives the new AE a single, measurable pipeline.

[ ] /products/deasy-labs page with meta description and share image
[ ] Deasy guided tour on /tour
[ ] Products menu links to the new page
[ ] Use-case page: own description, links to page and tour
[ ] One demo form for both sites, source recorded
[ ] Live Map design-partner sign-up on the page
[ ] Tour link in AE and SDR sequences

• Deasy search traffic drops

  Keep deasylabs.com live and link both ways until the new page ranks.

• Tour shows too little

  Use a real SharePoint sample set.

• Your websiteHomepage and menus (October 21, 2026): the Products menu lists "Deasy Labs: Turn your unstructured data into AI-ready context" and links it to deasylabs.com; the "Collibra sites" menu lists DeasyLabs.com as a separate site; collibra.com has 14 product pages (AI Command Center, Data Catalog, MCP Server and others) and none for Deasy Labs. deasylabs.com runs its own site with its own "Book a demo" page.Source
• Your websiteUnstructured data use-case page: H1 "All your data together for AI that gets it right", but its meta description is the AI governance copy ("Govern AI use cases, models, data and agents with end-to-end traceability"); its buttons "Tour the Deasy Labs Platform" and "Request a Deasy Labs Platform demo" go to deasylabs.com.Source
• Your websiteTour page: "Take a self-guided tour ... No scheduling, no waiting"; 9 use-case tours and 4 product tours ("AI Command Center, Data Governance, Data Catalog or Data Quality & Observability"); no tour for unstructured data or Deasy Labs.Source
• HiringSenior Technical Product Marketing Manager (posted September 3, 2026): "a strong focus on technical differentiators and use cases for our AI and unstructured data solutions"; messaging for "data scientists, engineers, and technical leaders"; "lead joint go-to-market strategies with strategic partners"; "Help create and update engaging interactive guided tours of the Collibra Platform"; within 12 months, assets that "directly contribute to pipeline growth".Source
• HiringSenior Enterprise AI Account Executive, Deasy Labs (posted September 21, 2026): sells "AI Command Center, Collibra Units, and Deasy Labs, Collibra's unstructured data platform for AI" to "AI/ML teams and Chief AI Officers"; builds "agent-based prospecting layered on top of SDR-assisted pipeline"; connects "AI products to Collibra's core governance story in accounts where AI governance is a natural expansion conversation"; $200K+ ACV deals.Source
• News coveragePress release, July 24, 2025: "Collibra acquires Deasy Labs to extend unified governance platform to unstructured data"; Collibra "becomes the first and only platform to deliver unified governance across both structured and unstructured data".Source

Publish /hallucination-tax-report with the headline findings open, the full report behind a short form, a chart pack for press, and links to Maestro and Guardian Agents. Update the release link and use the page in ads and AE outreach.

Original research is Collibra's strongest lead source with AI leaders, and it only works if there is a page to land on.

• Gating cuts reach

  Keep the key findings open.

• News coveragePress release, September 23, 2026: Collibra Maestro (no-code governance agents, available now with Public Preview of Maestro Studio and Assistant), Live Map "from Deasy Labs by Collibra" ("opening this quarter to a small group of design partners") and Guardian Agents with Agent Contracts (in AI Command Center in October). The 2026 Hallucination Tax Report by The Harris Poll: 51% of decision-makers spend significant staff hours reviewing AI agent outputs, 64% at $100M+ companies; "To view The 2026 Hallucination Tax Report data, please visit collibra.com" links to the homepage, and the sitemap has no report page.Source
• Your websiteNewsroom: five Harris Poll survey press releases with near-identical titles ("New survey from Collibra by the Harris Poll finds…", "…reveals top concerns…", "New Collibra survey by Harris Poll") and no research hub collecting them. A Data Confidence Assessment and a Data Confidence Game sit under Learn.Source
• HiringSenior Enterprise AI Account Executive, Deasy Labs (posted September 21, 2026): sells "AI Command Center, Collibra Units, and Deasy Labs, Collibra's unstructured data platform for AI" to "AI/ML teams and Chief AI Officers"; builds "agent-based prospecting layered on top of SDR-assisted pipeline"; connects "AI products to Collibra's core governance story in accounts where AI governance is a natural expansion conversation"; $200K+ ACV deals.Source

Rewrite every story's title tag and description around the outcome and the AI angle where true, fix Toyota's, and tag stories by product so the AI Command Center and Deasy pages can show relevant proof.

Search results and AI assistants read descriptions first; dated wording makes the proof look like it belongs to an old product.

• Overclaiming AI use

  Only mention AI where the customer approved it.

• Your websiteCustomer stories (40 checked October 21, 2026): newest September 2026; 15 meta descriptions still say "Data Intelligence Platform" or "data intelligence", none says "AI Control Plane"; only three descriptions (McDonald's, Quintet, Weir Group) mention AI; the Toyota Motor Europe story's description reads "Discover Toyota Motor Europe: innovative hybrid and electric vehicles".Source
• Your websiteHomepage: H1 "The enterprise standard for AI context and control"; "78 Fortune 500 Companies", "5x Forrester Wave Leader", "2x Gartner Magic Quadrant Leader", ">2B data assets managed"; a Deasy Labs section cites a "Benchmark series, Deasy Labs by Collibra" for its context-layer claims.Source
• HiringSales: Senior Account Executive II roles in London and the US, two Senior Enterprise Account Executive II roles (East Coast), and a Senior Account Executive II, Financial Services whose post still opens "Collibra is the Data Intelligence company". Every post's boilerplate: "A 5x Forrester Wave Leader and 2x Gartner Magic Quadrant Leader, Collibra serves more than 700 customers, including 78 of the Fortune 500". A Director of Security Assurance & Trust is open in London, Brussels, Prague, New York and Raleigh.Source

Publish /products/maestro with what governance teams can automate, two example agents, the AIUC-1 certification and a preview sign-up; add a Maestro tour.

A preview needs sign-ups to learn from, and a product page is where evaluators look.

• Preview not ready for all

  Qualify sign-ups and stage access.

• Your websiteProduct innovations page: "Live Map from Deasy Labs" marked "Coming soon" with no sign-up; Maestro, Guardian Agents and Agent Contracts listed in the September 2026 timeline. Maestro has no product page (only a blog post and three legal documents in the sitemap).Source
• News coveragePress release, September 23, 2026: Collibra Maestro (no-code governance agents, available now with Public Preview of Maestro Studio and Assistant), Live Map "from Deasy Labs by Collibra" ("opening this quarter to a small group of design partners") and Guardian Agents with Agent Contracts (in AI Command Center in October). The 2026 Hallucination Tax Report by The Harris Poll: 51% of decision-makers spend significant staff hours reviewing AI agent outputs, 64% at $100M+ companies; "To view The 2026 Hallucination Tax Report data, please visit collibra.com" links to the homepage, and the sitemap has no report page.Source
• Your websiteTour page: "Take a self-guided tour ... No scheduling, no waiting"; 9 use-case tours and 4 product tours ("AI Command Center, Data Governance, Data Catalog or Data Quality & Observability"); no tour for unstructured data or Deasy Labs.Source
• HiringSenior Technical Product Marketing Manager (posted September 3, 2026): "a strong focus on technical differentiators and use cases for our AI and unstructured data solutions"; messaging for "data scientists, engineers, and technical leaders"; "lead joint go-to-market strategies with strategic partners"; "Help create and update engaging interactive guided tours of the Collibra Platform"; within 12 months, assets that "directly contribute to pipeline growth".Source

Add a short design-partner application (data sources, document volume, agent use case) to the innovations page and the Deasy page, pick partners with the engineering team, and route the rest to the Deasy AE.

The application doubles as a qualified pipeline list of AI teams with real unstructured data problems.

• Too many applicants

  Say clearly that places are limited.

• Your websiteProduct innovations page: "Live Map from Deasy Labs" marked "Coming soon" with no sign-up; Maestro, Guardian Agents and Agent Contracts listed in the September 2026 timeline. Maestro has no product page (only a blog post and three legal documents in the sitemap).Source
• News coveragePress release, September 23, 2026: Collibra Maestro (no-code governance agents, available now with Public Preview of Maestro Studio and Assistant), Live Map "from Deasy Labs by Collibra" ("opening this quarter to a small group of design partners") and Guardian Agents with Agent Contracts (in AI Command Center in October). The 2026 Hallucination Tax Report by The Harris Poll: 51% of decision-makers spend significant staff hours reviewing AI agent outputs, 64% at $100M+ companies; "To view The 2026 Hallucination Tax Report data, please visit collibra.com" links to the homepage, and the sitemap has no report page.Source
• HiringSenior AI Engineer, Unstructured AI (New York and Brussels): "Work at the forefront of context engineering"; systems that "ingest, process, and enrich large volumes of unstructured content" from "SharePoint, Salesforce, or internal APIs"; "deliver Deasy" to customers.Source
• HiringSenior Enterprise AI Account Executive, Deasy Labs (posted September 21, 2026): sells "AI Command Center, Collibra Units, and Deasy Labs, Collibra's unstructured data platform for AI" to "AI/ML teams and Chief AI Officers"; builds "agent-based prospecting layered on top of SDR-assisted pipeline"; connects "AI products to Collibra's core governance story in accounts where AI governance is a natural expansion conversation"; $200K+ ACV deals.Source

Replace each Vidyard embed with a poster image that loads the player on click, serve images in modern formats at display size, and set a page-weight budget.

Event attendees and ad clicks often arrive on phones and conference Wi-Fi; a lighter page protects those first visits.

• Fewer video plays

  Track play rate before and after.

• Google PageSpeedMobile homepage (October 21, 2026): performance 61 (desktop 87); the page downloads 19.9 MB in 176 requests, 10.7 MB of images and 8.7 MB from Vidyard video embeds; lab LCP 17.5 s on a throttled phone. Real Chrome users pass Core Web Vitals (LCP 1.95 s, INP 161 ms), so this matters for slow connections and first visits, not the typical visitor.Source
• Public dataYouTube: 5,890 subscribers, 373 videos, about 1.48 million views. The site lists 61 podcast episodes, 120 events (AI Summits in New York on October 6 and London on October 21, 2026) and a Context Governance 101/201/301 webinar series ("How do you govern unstructured data for AI agents").Source

Package a two-week assessment: connect one SharePoint site or document share, show what is sensitive, stale or duplicated, and what an AI agent would retrieve. Offer it through account teams to governance customers with live AI projects.

Expansion into existing accounts is faster than new logos, and a result on the customer's own documents makes the case.

• Security reviews slow access

  Offer a self-hosted option and a data processing summary.

• HiringSenior Enterprise AI Account Executive, Deasy Labs (posted September 21, 2026): sells "AI Command Center, Collibra Units, and Deasy Labs, Collibra's unstructured data platform for AI" to "AI/ML teams and Chief AI Officers"; builds "agent-based prospecting layered on top of SDR-assisted pipeline"; connects "AI products to Collibra's core governance story in accounts where AI governance is a natural expansion conversation"; $200K+ ACV deals.Source
• HiringSenior AI Engineer, Unstructured AI (New York and Brussels): "Work at the forefront of context engineering"; systems that "ingest, process, and enrich large volumes of unstructured content" from "SharePoint, Salesforce, or internal APIs"; "deliver Deasy" to customers.Source
• HiringSales: Senior Account Executive II roles in London and the US, two Senior Enterprise Account Executive II roles (East Coast), and a Senior Account Executive II, Financial Services whose post still opens "Collibra is the Data Intelligence company". Every post's boilerplate: "A 5x Forrester Wave Leader and 2x Gartner Magic Quadrant Leader, Collibra serves more than 700 customers, including 78 of the Fortune 500". A Director of Security Assurance & Trust is open in London, Brussels, Prague, New York and Raleigh.Source
• News coveragePress release, July 24, 2025: "Collibra acquires Deasy Labs to extend unified governance platform to unstructured data"; Collibra "becomes the first and only platform to deliver unified governance across both structured and unstructured data".Source

Build one joint play: Deasy-curated documents feeding Databricks AI pipelines with Collibra governance, with a reference architecture, a joint webinar, a marketplace listing and co-sell incentives. Repeat with one more partner.

Partner sellers bring the AI teams Collibra wants to reach, and a joint architecture makes the integration concrete.

• Partner builds its own feature

  Focus on governance across platforms.

• HiringSenior Technical Product Marketing Manager (posted September 3, 2026): "a strong focus on technical differentiators and use cases for our AI and unstructured data solutions"; messaging for "data scientists, engineers, and technical leaders"; "lead joint go-to-market strategies with strategic partners"; "Help create and update engaging interactive guided tours of the Collibra Platform"; within 12 months, assets that "directly contribute to pipeline growth".Source
• Your websitePartners: "Collibra Named Databricks Governance Partner of the Year" (June 2026), Google Cloud Partner of the Year for Governance (2025), Snowflake partnership releases, 2026 Partner Excellence Awards (October 2026); technology partner pages for AWS, Databricks, Google Cloud, Microsoft and SAP.Source
• HiringSenior AI Engineer, Unstructured AI (New York and Brussels): "Work at the forefront of context engineering"; systems that "ingest, process, and enrich large volumes of unstructured content" from "SharePoint, Salesforce, or internal APIs"; "deliver Deasy" to customers.Source

Publish a benchmark comparing RAG answers on raw versus curated document sets, with the dataset, code and method on GitHub, a technical blog post and a talk at AI engineering events.

Reproducible results earn credibility with technical buyers and links from the AI community.

• Results disputed

  Publish everything needed to rerun it.

• HiringSenior AI Engineer, Unstructured AI (New York and Brussels): "Work at the forefront of context engineering"; systems that "ingest, process, and enrich large volumes of unstructured content" from "SharePoint, Salesforce, or internal APIs"; "deliver Deasy" to customers.Source
• HiringSenior Technical Product Marketing Manager (posted September 3, 2026): "a strong focus on technical differentiators and use cases for our AI and unstructured data solutions"; messaging for "data scientists, engineers, and technical leaders"; "lead joint go-to-market strategies with strategic partners"; "Help create and update engaging interactive guided tours of the Collibra Platform"; within 12 months, assets that "directly contribute to pipeline growth".Source
• Your websiteHomepage: H1 "The enterprise standard for AI context and control"; "78 Fortune 500 Companies", "5x Forrester Wave Leader", "2x Gartner Magic Quadrant Leader", ">2B data assets managed"; a Deasy Labs section cites a "Benchmark series, Deasy Labs by Collibra" for its context-layer claims.Source
• Public dataGitHub: Collibra's MCP server repository "chip" (Go) has 37 stars and was updated October 21, 2026; 23 public repositories. collibra.com has an MCP Server product page and a developer portal.Source

Add the AWS listing, contract vehicles, the OSD story and a civilian-agency section to the page; then run an account-based campaign for DHS and DOE components with a FedRAMP brief and a public-sector webinar.

Federal buyers look for procurement paths and peer agencies before talking to sales.

• Long cycles

  Track meetings, not only bookings.

• HiringPublic sector: a General Manager, Collibra Public Sector to "identify untapped market areas and build plans to capture those opportunities" for the subsidiary serving "US federal government agencies and the Defense Industrial Base"; a Senior Account Executive for Federal Civilian Agencies (posted October 5, 2026; relationships with "Homeland Security and/or Department of Energy"); a Senior Customer Engineer for Public Sector.Source
• Your websitePublic sector page: "Collibra Platform for Government, a FedRAMP certified solution", FedRAMP authorizing agencies listed and "Request a demo"; it does not mention the AWS listing announced in "Collibra Public Sector LLC listed in AWS ICMP for the US federal government", and the Office of the Secretary of Defense customer story sits only in the customer-story list.Source

Define three packages (AI Command Center launch, Maestro starter agents, Deasy first use case) with fixed scope, price range and timeline, publish them on the services page and add them to every AE quote template.

Clear packages lift attach rates and speed time to value, which protects renewals.

• Scope creep

  Change orders beyond the package.

• HiringServices: a Professional Services Sales Executive in London to "Drive services attachment on new software opportunities and expansion within existing accounts" and "Create statements of work"; a Manager, Professional Services (US) and a Senior Manager, Professional Services (Australia).Source
• News coveragePress release, September 23, 2026: Collibra Maestro (no-code governance agents, available now with Public Preview of Maestro Studio and Assistant), Live Map "from Deasy Labs by Collibra" ("opening this quarter to a small group of design partners") and Guardian Agents with Agent Contracts (in AI Command Center in October). The 2026 Hallucination Tax Report by The Harris Poll: 51% of decision-makers spend significant staff hours reviewing AI agent outputs, 64% at $100M+ companies; "To view The 2026 Hallucination Tax Report data, please visit collibra.com" links to the homepage, and the sitemap has no report page.Source
• HiringSenior Enterprise AI Account Executive, Deasy Labs (posted September 21, 2026): sells "AI Command Center, Collibra Units, and Deasy Labs, Collibra's unstructured data platform for AI" to "AI/ML teams and Chief AI Officers"; builds "agent-based prospecting layered on top of SDR-assisted pipeline"; connects "AI products to Collibra's core governance story in accounts where AI governance is a natural expansion conversation"; $200K+ ACV deals.Source

Add a request-access document room (SOC reports, pen-test summary, AI controls, AIUC-1), a pre-filled standard questionnaire and an AI-specific answer set, and measure days saved per deal.

Faster security review shortens enterprise cycles, especially for AI products buyers have not reviewed before.

• Sensitive documents shared widely

  NDA click-through and expiry.

• HiringSales: Senior Account Executive II roles in London and the US, two Senior Enterprise Account Executive II roles (East Coast), and a Senior Account Executive II, Financial Services whose post still opens "Collibra is the Data Intelligence company". Every post's boilerplate: "A 5x Forrester Wave Leader and 2x Gartner Magic Quadrant Leader, Collibra serves more than 700 customers, including 78 of the Fortune 500". A Director of Security Assurance & Trust is open in London, Brussels, Prague, New York and Raleigh.Source
• News coveragePress release, September 23, 2026: Collibra Maestro (no-code governance agents, available now with Public Preview of Maestro Studio and Assistant), Live Map "from Deasy Labs by Collibra" ("opening this quarter to a small group of design partners") and Guardian Agents with Agent Contracts (in AI Command Center in October). The 2026 Hallucination Tax Report by The Harris Poll: 51% of decision-makers spend significant staff hours reviewing AI agent outputs, 64% at $100M+ companies; "To view The 2026 Hallucination Tax Report data, please visit collibra.com" links to the homepage, and the sitemap has no report page.Source

Send attendees a personal sandbox or tour link within seven days, with a session from the summit and a 30-minute working session offer.

Hands-on time right after the event converts interest into evaluations.

• Sandbox capacity

  Use tours for the rest.

• Public dataYouTube: 5,890 subscribers, 373 videos, about 1.48 million views. The site lists 61 podcast episodes, 120 events (AI Summits in New York on October 6 and London on October 21, 2026) and a Context Governance 101/201/301 webinar series ("How do you govern unstructured data for AI agents").Source
• News coveragePress release, September 23, 2026: Collibra Maestro (no-code governance agents, available now with Public Preview of Maestro Studio and Assistant), Live Map "from Deasy Labs by Collibra" ("opening this quarter to a small group of design partners") and Guardian Agents with Agent Contracts (in AI Command Center in October). The 2026 Hallucination Tax Report by The Harris Poll: 51% of decision-makers spend significant staff hours reviewing AI agent outputs, 64% at $100M+ companies; "To view The 2026 Hallucination Tax Report data, please visit collibra.com" links to the homepage, and the sitemap has no report page.Source
• Your websiteTour page: "Take a self-guided tour ... No scheduling, no waiting"; 9 use-case tours and 4 product tours ("AI Command Center, Data Governance, Data Catalog or Data Quality & Observability"); no tour for unstructured data or Deasy Labs.Source

Build /research with each study's key charts, dates and downloads, link it from the newsroom and Learn menu, and add structured data so assistants and journalists can cite it.

A hub turns one-off releases into a lasting reference that ranks and earns links.

• Old data

  Date every chart.

• Your websiteNewsroom: five Harris Poll survey press releases with near-identical titles ("New survey from Collibra by the Harris Poll finds…", "…reveals top concerns…", "New Collibra survey by Harris Poll") and no research hub collecting them. A Data Confidence Assessment and a Data Confidence Game sit under Learn.Source
• News coveragePress release, September 23, 2026: Collibra Maestro (no-code governance agents, available now with Public Preview of Maestro Studio and Assistant), Live Map "from Deasy Labs by Collibra" ("opening this quarter to a small group of design partners") and Guardian Agents with Agent Contracts (in AI Command Center in October). The 2026 Hallucination Tax Report by The Harris Poll: 51% of decision-makers spend significant staff hours reviewing AI agent outputs, 64% at $100M+ companies; "To view The 2026 Hallucination Tax Report data, please visit collibra.com" links to the homepage, and the sitemap has no report page.Source

Offer a free, self-serve check on a sample folder (up to a set number of files): sensitive data found, duplicates, stale content and a readiness score, with a report that leads to a Deasy demo.

A result on their own files is the strongest first step for technical buyers, and it qualifies the lead.

• Data handling worries

  Process in-region and delete after the report.

• HiringSenior AI Engineer, Unstructured AI (New York and Brussels): "Work at the forefront of context engineering"; systems that "ingest, process, and enrich large volumes of unstructured content" from "SharePoint, Salesforce, or internal APIs"; "deliver Deasy" to customers.Source
• Your websiteNewsroom: five Harris Poll survey press releases with near-identical titles ("New survey from Collibra by the Harris Poll finds…", "…reveals top concerns…", "New Collibra survey by Harris Poll") and no research hub collecting them. A Data Confidence Assessment and a Data Confidence Game sit under Learn.Source
• Your websiteHomepage and menus (October 21, 2026): the Products menu lists "Deasy Labs: Turn your unstructured data into AI-ready context" and links it to deasylabs.com; the "Collibra sites" menu lists DeasyLabs.com as a separate site; collibra.com has 14 product pages (AI Command Center, Data Catalog, MCP Server and others) and none for Deasy Labs. deasylabs.com runs its own site with its own "Book a demo" page.Source

Publish a quickstart (connect an agent to Collibra context in 15 minutes), a free developer sandbox, examples for popular agent frameworks, and talks at AI engineering events. Track sign-ups to opportunities.

Developer adoption creates champions inside the AI teams that buy Deasy and AI Command Center.

• Free users never buy

  Score usage and route only active accounts.

• Public dataGitHub: Collibra's MCP server repository "chip" (Go) has 37 stars and was updated October 21, 2026; 23 public repositories. collibra.com has an MCP Server product page and a developer portal.Source
• HiringSenior Technical Product Marketing Manager (posted September 3, 2026): "a strong focus on technical differentiators and use cases for our AI and unstructured data solutions"; messaging for "data scientists, engineers, and technical leaders"; "lead joint go-to-market strategies with strategic partners"; "Help create and update engaging interactive guided tours of the Collibra Platform"; within 12 months, assets that "directly contribute to pipeline growth".Source
• Competitor researchRivals' own homepages: Atlan, "The Context Layer for AI" ("gives every AI agent the data graph, business logic, and governance"); Alation, "Intelligence Operating System" ("get their AI right — and keep it right"); Informatica from Salesforce, "AI-ready data" for "every agent"; Credo AI, "The Trusted Leader in AI Governance".See the research Source

Publish an open control library for common AI regulations, run DACH roundtables with the trail ML founders, and package an AI Act readiness offer with services.

Regulation creates deadlines, and local experts make Collibra the obvious choice in the market.

• Legal advice risk

  Frame as controls, not legal opinions.

• News coveragePress release, October 5, 2026: Collibra acquires trail ML, "a Munich-based AI governance company founded in 2023", to "automate AI governance from policy to production" with "agent-powered automation, continuous assessment and runtime control".Source
• HiringServices: a Professional Services Sales Executive in London to "Drive services attachment on new software opportunities and expansion within existing accounts" and "Create statements of work"; a Manager, Professional Services (US) and a Senior Manager, Professional Services (Australia).Source

Agree a story clause with Live Map design partners and early Maestro users, and publish five short stories with numbers within two quarters.

AI buyers want peers who have done it; the story list today shows mostly older governance projects.

• Customers decline naming

  Offer anonymized versions.

• Your websiteCustomer stories (40 checked October 21, 2026): newest September 2026; 15 meta descriptions still say "Data Intelligence Platform" or "data intelligence", none says "AI Control Plane"; only three descriptions (McDonald's, Quintet, Weir Group) mention AI; the Toyota Motor Europe story's description reads "Discover Toyota Motor Europe: innovative hybrid and electric vehicles".Source
• Your websiteProduct innovations page: "Live Map from Deasy Labs" marked "Coming soon" with no sign-up; Maestro, Guardian Agents and Agent Contracts listed in the September 2026 timeline. Maestro has no product page (only a blog post and three legal documents in the sitemap).Source
• News coveragePress release, September 23, 2026: Collibra Maestro (no-code governance agents, available now with Public Preview of Maestro Studio and Assistant), Live Map "from Deasy Labs by Collibra" ("opening this quarter to a small group of design partners") and Guardian Agents with Agent Contracts (in AI Command Center in October). The 2026 Hallucination Tax Report by The Harris Poll: 51% of decision-makers spend significant staff hours reviewing AI agent outputs, 64% at $100M+ companies; "To view The 2026 Hallucination Tax Report data, please visit collibra.com" links to the homepage, and the sitemap has no report page.Source

Package the series as a free certificate on Collibra University with a short test and a shareable badge, and promote it to AI engineering communities.

Certificates spread through LinkedIn and build a contact list of practitioners.

• Low completion

  Keep it under an hour.

• Public dataYouTube: 5,890 subscribers, 373 videos, about 1.48 million views. The site lists 61 podcast episodes, 120 events (AI Summits in New York on October 6 and London on October 21, 2026) and a Context Governance 101/201/301 webinar series ("How do you govern unstructured data for AI agents").Source
• HiringSenior Technical Product Marketing Manager (posted September 3, 2026): "a strong focus on technical differentiators and use cases for our AI and unstructured data solutions"; messaging for "data scientists, engineers, and technical leaders"; "lead joint go-to-market strategies with strategic partners"; "Help create and update engaging interactive guided tours of the Collibra Platform"; within 12 months, assets that "directly contribute to pipeline growth".Source

Run the AI sales team's prospecting agents under Collibra Agent Contracts and Guardian Agents, track errors caught, and publish the results as an internal case study.

A live example inside Collibra answers the buyer question "does this work in practice".

• Exposes internal processes

  Publish aggregate results only.

• HiringSenior Enterprise AI Account Executive, Deasy Labs (posted September 21, 2026): sells "AI Command Center, Collibra Units, and Deasy Labs, Collibra's unstructured data platform for AI" to "AI/ML teams and Chief AI Officers"; builds "agent-based prospecting layered on top of SDR-assisted pipeline"; connects "AI products to Collibra's core governance story in accounts where AI governance is a natural expansion conversation"; $200K+ ACV deals.Source
• News coveragePress release, September 23, 2026: Collibra Maestro (no-code governance agents, available now with Public Preview of Maestro Studio and Assistant), Live Map "from Deasy Labs by Collibra" ("opening this quarter to a small group of design partners") and Guardian Agents with Agent Contracts (in AI Command Center in October). The 2026 Hallucination Tax Report by The Harris Poll: 51% of decision-makers spend significant staff hours reviewing AI agent outputs, 64% at $100M+ companies; "To view The 2026 Hallucination Tax Report data, please visit collibra.com" links to the homepage, and the sitemap has no report page.Source