Orderly growth playbook

Translate the builder path first, where a visitor becomes a builder: the onboarding page (both paths and the five steps), the Orderly One setup, the fees explanation and the top FAQ answers, with proper hreflang tags. Add a Chinese builder channel with office hours, and track builder profiles created from Chinese pages separately. Keep the content about building and operating a DEX, not about trading or the token.

Builders choose infrastructure they understand. A native-language path turns the specialist's community work into builder sign-ups and makes Orderly's "launch a DEX in 30 minutes" promise true for Chinese-speaking teams.

[ ] Onboarding page in Chinese
[ ] Orderly One setup steps
[ ] Fees explained
[ ] Top ten FAQ answers
[ ] hreflang and language switch
[ ] Legal review of every page
[ ] Builder channel and office hours
[ ] Separate tracking source

• Regional restrictions

  Target only regions where Orderly's terms and local law allow, as legal advises.

• Machine translation errors

  Native review of every page.

• HiringMarketing Specialist (remote, posted October 13, 2026): "Manage social media and community operations targeting Chinese-speaking crypto audiences"; "Create engaging Chinese content around ... Orderly's products and initiatives"; "Proactively connect with Chinese-speaking Web3 builders, KOLs, and ecosystem partners"; requires fluent Mandarin and English.Source
• Your websiteThe site is English only: the page language is "en" and none of the 191 URLs in the sitemap (October 22, 2026) is a Chinese, Japanese or Korean page; the blog has one Korea post (a KODA partnership). The footer links Discord and an English Telegram group.Source
• Your websiteBuilder onboarding page: two paths (no-code template in Orderly One, or SDK integration); five steps: create a Builder profile with a wallet (with a "distributor code if you were referred"), set up a frontend, set a fee model, pay "the one-time $10 setup fee", then build and launch with an Integration Checklist.Source
• Your websiteHomepage: H1 "LAUNCH YOUR OWN PERP DEX"; "From zero to a live DEX in 30 minutes" in three steps (Connect, Customize, Earn); Orderly One for a branded DEX, SDK & API, building tools; "Live builders 531", "Chains 15", "1M+ accounts across the ecosystem"; an "Agentic Quick Start" with an MCP server and an onboarding skill file for AI agents. A year ago the headline was "The permissionless liquidity layer for Web3 trading".Source
• Your websiteFAQ: "Orderly doesn't have a front end; instead, it operates at the core of the ecosystem, providing essential services to projects built on top of it"; builders "set their own fee rates"; builders can add "cross-chain swaps, points programs, trading competitions, leaderboards, referral systems" and build aggregators and bots.Source

Point the link at the current marketplace page, or remove it until it returns. Add a weekly link check for the footer and navigation.

A dead link in the builder menu undermines a product that sells reliability.

• Marketplace retired

  Remove the link and redirect to Orderly One.

• Your websiteThe footer's "Marketplace" link (marketplace.orderly.network) redirects to dex.orderly.network/marketplace, which returned 404 on two checks minutes apart on October 22, 2026.Source
• Your websiteHomepage: H1 "LAUNCH YOUR OWN PERP DEX"; "From zero to a live DEX in 30 minutes" in three steps (Connect, Customize, Earn); Orderly One for a branded DEX, SDK & API, building tools; "Live builders 531", "Chains 15", "1M+ accounts across the ecosystem"; an "Agentic Quick Start" with an MCP server and an onboarding skill file for AI agents. A year ago the headline was "The permissionless liquidity layer for Web3 trading".Source

Compress and resize the hero and chat images, serve modern formats, reserve space for the hero so it does not jump, and defer the analytics scripts. Re-test the onboarding page too.

Builders and community visitors arrive from phones and social links; a fast first screen keeps them reading.

• Visual quality drops

  Check images on large screens after compression.

• Google PageSpeedHomepage on a phone (October 22, 2026): performance score 35 (desktop 95), main content after 10.8s in Google's test (the largest element is a chat image), 4.9 MB, about 607 KB of image savings and 1.9s of render-blocking requests. Real visitors fail Core Web Vitals on loading (LCP 3.5s) and layout shift (CLS 0.13); site-wide loading has slowed about 10% over the period measured.Source
• Your websiteHomepage: H1 "LAUNCH YOUR OWN PERP DEX"; "From zero to a live DEX in 30 minutes" in three steps (Connect, Customize, Earn); Orderly One for a branded DEX, SDK & API, building tools; "Live builders 531", "Chains 15", "1M+ accounts across the ecosystem"; an "Agentic Quick Start" with an MCP server and an onboarding skill file for AI agents. A year ago the headline was "The permissionless liquidity layer for Web3 trading".Source

Render the campaign list on the server (the site already uses Next.js), add a heading and a short description of what builders and communities can run, and give each campaign its own page.

Readable pages get indexed and cited, and builders can share a campaign link that previews properly.

• Old campaigns stay indexed

  Mark ended campaigns clearly.

• Your websiteThe Campaigns page loads its list in the browser: the HTML that search engines and AI tools receive shows only "Loading campaigns", with no heading.Source
• Your websiteFAQ: "Orderly doesn't have a front end; instead, it operates at the core of the ecosystem, providing essential services to projects built on top of it"; builders "set their own fee rates"; builders can add "cross-chain swaps, points programs, trading competitions, leaderboards, referral systems" and build aggregators and bots.Source

Track each step in PostHog: profile created, frontend set, fee set, setup fee paid, first live trade. Review the drop-off weekly and fix the worst step first (clearer copy, a video, or a check-in from the team).

One funnel number per step shows where builders give up and what to fix.

• Wallet data and privacy

  Track steps, not personal data.

• Your websiteBuilder onboarding page: two paths (no-code template in Orderly One, or SDK integration); five steps: create a Builder profile with a wallet (with a "distributor code if you were referred"), set up a frontend, set a fee model, pay "the one-time $10 setup fee", then build and launch with an Integration Checklist.Source
• HiringBD Specialist, English / Japanese / Korean markets (remote, posted August 31, 2026): expand "our partner ecosystem" with "structured CRM workflows", "ensuring partners are activated and growing on Orderly"; "Manage the full BD lifecycle, from prospecting and outreach to negotiation, onboarding, activation, and ongoing performance management"; apply "internet-era frameworks (funnel management, data-driven tracking, automated workflows)".Source
• Your websiteHomepage: H1 "LAUNCH YOUR OWN PERP DEX"; "From zero to a live DEX in 30 minutes" in three steps (Connect, Customize, Earn); Orderly One for a branded DEX, SDK & API, building tools; "Live builders 531", "Chains 15", "1M+ accounts across the ecosystem"; an "Agentic Quick Start" with an MCP server and an onboarding skill file for AI agents. A year ago the headline was "The permissionless liquidity layer for Web3 trading".Source
• Your channelsContent and community: 175 blog posts (newest "Introducing Orderly Demo Dex", September 28, 2026), a YouTube channel with 374 videos and about 436 subscribers, Discord and Telegram, and 72 public GitHub repositories (the JS SDK was updated October 22, 2026). Analytics run through PostHog and Google Tag Manager.Source

Write five short builder stories: why they chose Orderly, no-code or SDK, time to launch, features added (leaderboards, referrals). Link them from the partners and onboarding pages. Avoid any performance, price or return figures.

Peer stories are the strongest proof for infrastructure buyers, and they give BD something concrete to send.

• Builders ask for promotion

  Agree the scope of the story up front.

• Your websitePartners page: 56 entries (30 builders, 15 ecosystem, 11 product), each with a one-line description and a "Visit" link; no case studies or results per builder anywhere on the site.Source
• Your websiteBuilder onboarding page: two paths (no-code template in Orderly One, or SDK integration); five steps: create a Builder profile with a wallet (with a "distributor code if you were referred"), set up a frontend, set a fee model, pay "the one-time $10 setup fee", then build and launch with an Integration Checklist.Source
• Your websiteFAQ: "Orderly doesn't have a front end; instead, it operates at the core of the ecosystem, providing essential services to projects built on top of it"; builders "set their own fee rates"; builders can add "cross-chain swaps, points programs, trading competitions, leaderboards, referral systems" and build aggregators and bots.Source
• HiringBD Specialist, English / Japanese / Korean markets (remote, posted August 31, 2026): expand "our partner ecosystem" with "structured CRM workflows", "ensuring partners are activated and growing on Orderly"; "Manage the full BD lifecycle, from prospecting and outreach to negotiation, onboarding, activation, and ongoing performance management"; apply "internet-era frameworks (funnel management, data-driven tracking, automated workflows)".Source

After the Chinese path, translate the same builder pages into Japanese and Korean, add a local contact, and give the BD Specialist a short deck in each language.

Localised material shortens BD cycles and signals long-term commitment to a market.

• Local rules differ

  Legal sign-off per market before promotion.

• HiringBD Specialist, English / Japanese / Korean markets (remote, posted August 31, 2026): expand "our partner ecosystem" with "structured CRM workflows", "ensuring partners are activated and growing on Orderly"; "Manage the full BD lifecycle, from prospecting and outreach to negotiation, onboarding, activation, and ongoing performance management"; apply "internet-era frameworks (funnel management, data-driven tracking, automated workflows)".Source
• Your websiteThe site is English only: the page language is "en" and none of the 191 URLs in the sitemap (October 22, 2026) is a Chinese, Japanese or Korean page; the blog has one Korea post (a KODA partnership). The footer links Discord and an English Telegram group.Source
• Your websiteBuilder onboarding page: two paths (no-code template in Orderly One, or SDK integration); five steps: create a Builder profile with a wallet (with a "distributor code if you were referred"), set up a frontend, set a fee model, pay "the one-time $10 setup fee", then build and launch with an Integration Checklist.Source

Set CRM stages (contacted, profile, launched, active at 30 days), give every new builder a 30-day call, and share a short monthly note with each active builder on new features they could add.

Regular check-ins keep builders shipping, and active builders bring their own users.

• Too many builders to call

  Prioritise by activity.

• HiringBD Specialist, English / Japanese / Korean markets (remote, posted August 31, 2026): expand "our partner ecosystem" with "structured CRM workflows", "ensuring partners are activated and growing on Orderly"; "Manage the full BD lifecycle, from prospecting and outreach to negotiation, onboarding, activation, and ongoing performance management"; apply "internet-era frameworks (funnel management, data-driven tracking, automated workflows)".Source
• Your websiteBuilder onboarding page: two paths (no-code template in Orderly One, or SDK integration); five steps: create a Builder profile with a wallet (with a "distributor code if you were referred"), set up a frontend, set a fee model, pay "the one-time $10 setup fee", then build and launch with an Integration Checklist.Source
• Your websitePartners page: 56 entries (30 builders, 15 ecosystem, 11 product), each with a one-line description and a "Visit" link; no case studies or results per builder anywhere on the site.Source

Publish short guides and videos: "build a perp DEX frontend with your AI coding tool in an hour", with sample prompts and a template repo. Track MCP installs and builder profiles from these guides.

It meets new builders where they start and shows the "30 minutes to a DEX" claim in practice.

• Tooling changes quickly

  Keep guides tool-neutral where possible.

• Your websiteHomepage: H1 "LAUNCH YOUR OWN PERP DEX"; "From zero to a live DEX in 30 minutes" in three steps (Connect, Customize, Earn); Orderly One for a branded DEX, SDK & API, building tools; "Live builders 531", "Chains 15", "1M+ accounts across the ecosystem"; an "Agentic Quick Start" with an MCP server and an onboarding skill file for AI agents. A year ago the headline was "The permissionless liquidity layer for Web3 trading".Source
• Your channelsContent and community: 175 blog posts (newest "Introducing Orderly Demo Dex", September 28, 2026), a YouTube channel with 374 videos and about 436 subscribers, Discord and Telegram, and 72 public GitHub repositories (the JS SDK was updated October 22, 2026). Analytics run through PostHog and Google Tag Manager.Source
• Your websiteBuilder onboarding page: two paths (no-code template in Orderly One, or SDK integration); five steps: create a Builder profile with a wallet (with a "distributor code if you were referred"), set up a frontend, set a fee model, pay "the one-time $10 setup fee", then build and launch with an Integration Checklist.Source

Plan a weekly series in Chinese and English: one builder lesson (setting fees, running a trading competition, referral systems), one feature walkthrough and one builder interview. Each post links to the onboarding path.

Useful operator content builds trust with builders and sends them to the right page.

• Drift into price talk

  Use a content checklist with no prices, yields or predictions.

• HiringMarketing Specialist (remote, posted October 13, 2026): "Manage social media and community operations targeting Chinese-speaking crypto audiences"; "Create engaging Chinese content around ... Orderly's products and initiatives"; "Proactively connect with Chinese-speaking Web3 builders, KOLs, and ecosystem partners"; requires fluent Mandarin and English.Source
• Your websiteFAQ: "Orderly doesn't have a front end; instead, it operates at the core of the ecosystem, providing essential services to projects built on top of it"; builders "set their own fee rates"; builders can add "cross-chain swaps, points programs, trading competitions, leaderboards, referral systems" and build aggregators and bots.Source
• Your channelsContent and community: 175 blog posts (newest "Introducing Orderly Demo Dex", September 28, 2026), a YouTube channel with 374 videos and about 436 subscribers, Discord and Telegram, and 72 public GitHub repositories (the JS SDK was updated October 22, 2026). Analytics run through PostHog and Google Tag Manager.Source

Build a list of 50 wallets and apps in target markets, offer an integration kit (SDK sample, design files, support), and track integrations from first call to launch.

Integrations with existing user bases scale faster than new frontends.

• Long integration cycles

  Offer a no-code embed for a first test.

• Your websiteHomepage: H1 "LAUNCH YOUR OWN PERP DEX"; "From zero to a live DEX in 30 minutes" in three steps (Connect, Customize, Earn); Orderly One for a branded DEX, SDK & API, building tools; "Live builders 531", "Chains 15", "1M+ accounts across the ecosystem"; an "Agentic Quick Start" with an MCP server and an onboarding skill file for AI agents. A year ago the headline was "The permissionless liquidity layer for Web3 trading".Source
• HiringBD Specialist, English / Japanese / Korean markets (remote, posted August 31, 2026): expand "our partner ecosystem" with "structured CRM workflows", "ensuring partners are activated and growing on Orderly"; "Manage the full BD lifecycle, from prospecting and outreach to negotiation, onboarding, activation, and ongoing performance management"; apply "internet-era frameworks (funnel management, data-driven tracking, automated workflows)".Source
• Your websiteFAQ: "Orderly doesn't have a front end; instead, it operates at the core of the ecosystem, providing essential services to projects built on top of it"; builders "set their own fee rates"; builders can add "cross-chain swaps, points programs, trading competitions, leaderboards, referral systems" and build aggregators and bots.Source

Pick the best videos into a five-part "launch your DEX" playlist, re-record any out of date, and link it from the onboarding page.

An ordered course is easier to follow and share than a library.

• Old videos confuse

  Unlist outdated ones.

• Your channelsContent and community: 175 blog posts (newest "Introducing Orderly Demo Dex", September 28, 2026), a YouTube channel with 374 videos and about 436 subscribers, Discord and Telegram, and 72 public GitHub repositories (the JS SDK was updated October 22, 2026). Analytics run through PostHog and Google Tag Manager.Source
• Your websiteBuilder onboarding page: two paths (no-code template in Orderly One, or SDK integration); five steps: create a Builder profile with a wallet (with a "distributor code if you were referred"), set up a frontend, set a fee model, pay "the one-time $10 setup fee", then build and launch with an Integration Checklist.Source

Let visitors upload a logo and colours and preview their DEX template without a wallet, then save it to a profile when they connect.

Seeing the result first lowers the first step and makes the 30-minute promise tangible.

• Previews without intent

  Measure profile starts, not previews.

• Your websiteBuilder onboarding page: two paths (no-code template in Orderly One, or SDK integration); five steps: create a Builder profile with a wallet (with a "distributor code if you were referred"), set up a frontend, set a fee model, pay "the one-time $10 setup fee", then build and launch with an Integration Checklist.Source
• Your websiteHomepage: H1 "LAUNCH YOUR OWN PERP DEX"; "From zero to a live DEX in 30 minutes" in three steps (Connect, Customize, Earn); Orderly One for a branded DEX, SDK & API, building tools; "Live builders 531", "Chains 15", "1M+ accounts across the ecosystem"; an "Agentic Quick Start" with an MCP server and an onboarding skill file for AI agents. A year ago the headline was "The permissionless liquidity layer for Web3 trading".Source
• HiringProduct Manager (remote, posted August 18, 2026): owns strategy "across our DeFi and trading products" to "build best-in-class trading and developer experiences"; works "with growth, marketing, and ecosystem teams to develop strategies that drive product adoption".Source

Formalise a programme: a public page explaining who can refer builders, the terms, and a dashboard showing referred builders and their launch status. Keep any rewards tied to builder launches, not to trading volume promises.

A clear programme turns existing referral mechanics into a channel BD can manage.

• Low-quality referrals

  Reward launched, active builders only.

• Your websiteBuilder onboarding page: two paths (no-code template in Orderly One, or SDK integration); five steps: create a Builder profile with a wallet (with a "distributor code if you were referred"), set up a frontend, set a fee model, pay "the one-time $10 setup fee", then build and launch with an Integration Checklist.Source
• HiringBD Specialist, English / Japanese / Korean markets (remote, posted August 31, 2026): expand "our partner ecosystem" with "structured CRM workflows", "ensuring partners are activated and growing on Orderly"; "Manage the full BD lifecycle, from prospecting and outreach to negotiation, onboarding, activation, and ongoing performance management"; apply "internet-era frameworks (funnel management, data-driven tracking, automated workflows)".Source

Give each builder a dashboard with their activity, a comparison to similar builders (anonymised), and three suggested next steps from a playbook (add a referral system, translate the frontend, run a competition). Track which suggestions are adopted.

Helping builders grow is how Orderly grows, and the dashboard makes the product team's advice scalable.

• Comparisons leak data

  Show only aggregated benchmarks.

• Your websiteFAQ: "Orderly doesn't have a front end; instead, it operates at the core of the ecosystem, providing essential services to projects built on top of it"; builders "set their own fee rates"; builders can add "cross-chain swaps, points programs, trading competitions, leaderboards, referral systems" and build aggregators and bots.Source
• HiringProduct Manager (remote, posted August 18, 2026): owns strategy "across our DeFi and trading products" to "build best-in-class trading and developer experiences"; works "with growth, marketing, and ecosystem teams to develop strategies that drive product adoption".Source
• Your websitePartners page: 56 entries (30 builders, 15 ecosystem, 11 product), each with a one-line description and a "Visit" link; no case studies or results per builder anywhere on the site.Source

Run one online hackathon per region each half-year, with localised guides, mentors and prizes for launched, working frontends. Follow up with every team.

Hackathons create launched builders and local champions, not just awareness.

• Prizes attract low-effort entries

  Award only working, launched builds.

• HiringMarketing Specialist (remote, posted October 13, 2026): "Manage social media and community operations targeting Chinese-speaking crypto audiences"; "Create engaging Chinese content around ... Orderly's products and initiatives"; "Proactively connect with Chinese-speaking Web3 builders, KOLs, and ecosystem partners"; requires fluent Mandarin and English.Source
• HiringBD Specialist, English / Japanese / Korean markets (remote, posted August 31, 2026): expand "our partner ecosystem" with "structured CRM workflows", "ensuring partners are activated and growing on Orderly"; "Manage the full BD lifecycle, from prospecting and outreach to negotiation, onboarding, activation, and ongoing performance management"; apply "internet-era frameworks (funnel management, data-driven tracking, automated workflows)".Source
• Your websiteBuilder onboarding page: two paths (no-code template in Orderly One, or SDK integration); five steps: create a Builder profile with a wallet (with a "distributor code if you were referred"), set up a frontend, set a fee model, pay "the one-time $10 setup fee", then build and launch with an Integration Checklist.Source

Publish a yearly report on builder operations: no-code vs SDK, time to launch, features used, regions. No prices, volumes forecasts or returns.

Original data earns links and attention from builders, press and partners.

• Read as investment material

  Keep it about operations and add a clear disclaimer.

• Your websiteHomepage: H1 "LAUNCH YOUR OWN PERP DEX"; "From zero to a live DEX in 30 minutes" in three steps (Connect, Customize, Earn); Orderly One for a branded DEX, SDK & API, building tools; "Live builders 531", "Chains 15", "1M+ accounts across the ecosystem"; an "Agentic Quick Start" with an MCP server and an onboarding skill file for AI agents. A year ago the headline was "The permissionless liquidity layer for Web3 trading".Source
• Your websitePartners page: 56 entries (30 builders, 15 ecosystem, 11 product), each with a one-line description and a "Visit" link; no case studies or results per builder anywhere on the site.Source
• Your websiteFAQ: "Orderly doesn't have a front end; instead, it operates at the core of the ecosystem, providing essential services to projects built on top of it"; builders "set their own fee rates"; builders can add "cross-chain swaps, points programs, trading competitions, leaderboards, referral systems" and build aggregators and bots.Source

Publish a fair page comparing paths to launch a DEX: build your own, fork, or use Orderly, on time, cost, liquidity bootstrapping and maintenance.

It answers the builder's real choice and catches high-intent searches.

• Rivals change quickly

  Date the page.

• Competitor researchRivals' own homepages: Hyperliquid, "Infrastructure to House All Finance"; dYdX, "DeFi's Pro Trading Platform"; Aevo, a DEX "focussed on options and perps trading". Orderly is the one that sells to builders rather than to traders.See the research Source
• Your websiteHomepage: H1 "LAUNCH YOUR OWN PERP DEX"; "From zero to a live DEX in 30 minutes" in three steps (Connect, Customize, Earn); Orderly One for a branded DEX, SDK & API, building tools; "Live builders 531", "Chains 15", "1M+ accounts across the ecosystem"; an "Agentic Quick Start" with an MCP server and an onboarding skill file for AI agents. A year ago the headline was "The permissionless liquidity layer for Web3 trading".Source
• Your websiteFAQ: "Orderly doesn't have a front end; instead, it operates at the core of the ecosystem, providing essential services to projects built on top of it"; builders "set their own fee rates"; builders can add "cross-chain swaps, points programs, trading competitions, leaderboards, referral systems" and build aggregators and bots.Source

Hold weekly office hours for builders in English and Chinese, then Japanese and Korean, with an engineer present. Post answers to the docs.

Fast help keeps builders moving and turns questions into documentation.

• Low attendance

  Record and post sessions.

• Your channelsContent and community: 175 blog posts (newest "Introducing Orderly Demo Dex", September 28, 2026), a YouTube channel with 374 videos and about 436 subscribers, Discord and Telegram, and 72 public GitHub repositories (the JS SDK was updated October 22, 2026). Analytics run through PostHog and Google Tag Manager.Source
• HiringMarketing Specialist (remote, posted October 13, 2026): "Manage social media and community operations targeting Chinese-speaking crypto audiences"; "Create engaging Chinese content around ... Orderly's products and initiatives"; "Proactively connect with Chinese-speaking Web3 builders, KOLs, and ecosystem partners"; requires fluent Mandarin and English.Source
• HiringBD Specialist, English / Japanese / Korean markets (remote, posted August 31, 2026): expand "our partner ecosystem" with "structured CRM workflows", "ensuring partners are activated and growing on Orderly"; "Manage the full BD lifecycle, from prospecting and outreach to negotiation, onboarding, activation, and ongoing performance management"; apply "internet-era frameworks (funnel management, data-driven tracking, automated workflows)".Source

Test a builder-only homepage version with the onboarding steps, stories and one call to action, against the current page. Keep trading links in a separate menu.

A single audience and action usually lifts conversion for infrastructure sites.

• Traders confused

  Keep a clear "Start trading" link to the Live DEX board.

• Your websiteHomepage: H1 "LAUNCH YOUR OWN PERP DEX"; "From zero to a live DEX in 30 minutes" in three steps (Connect, Customize, Earn); Orderly One for a branded DEX, SDK & API, building tools; "Live builders 531", "Chains 15", "1M+ accounts across the ecosystem"; an "Agentic Quick Start" with an MCP server and an onboarding skill file for AI agents. A year ago the headline was "The permissionless liquidity layer for Web3 trading".Source
• Your websiteFAQ: "Orderly doesn't have a front end; instead, it operates at the core of the ecosystem, providing essential services to projects built on top of it"; builders "set their own fee rates"; builders can add "cross-chain swaps, points programs, trading competitions, leaderboards, referral systems" and build aggregators and bots.Source
• Your websiteBuilder onboarding page: two paths (no-code template in Orderly One, or SDK integration); five steps: create a Builder profile with a wallet (with a "distributor code if you were referred"), set up a frontend, set a fee model, pay "the one-time $10 setup fee", then build and launch with an Integration Checklist.Source