commercetools growth playbook

Publish open, ungated pages for homegrown, HCL, VTEX, BigCommerce, Sitecore and Intershop in the same format as the existing five: why companies move, a fair side-by-side, migration path and timeline, and the customers who switched (the customer list already records them). Keep the e-books as a deeper download offered on the page. Link every page from the menu and the customer list's "Migrated from" filter, and give BDRs the same pages as talk tracks.

Replatforming buyers search "[current platform] vs" or "migrate from [platform]" early in a 6-9 month cycle. An open page gets found and cited; a form gets skipped. Proof from customers who made the same move is what answers the risk question.

[ ] Why enterprises move off this platform
[ ] Fair side-by-side on architecture, AI readiness, B2B, cost model
[ ] Migration path, timeline and Builders migration skills
[ ] Customers who moved (from the customer list)
[ ] The deeper e-book as an optional download
[ ] Book a migration assessment
[ ] Last reviewed date and sources

• Fewer e-book leads

  Offer the e-book on the page; track demo requests, not downloads.

• Out-of-date claims about rivals

  Date every page and review it each quarter.

• Your websiteCustomer list (76 customers, each tagged with industry, model, region, "Migrated from" and go-live year): migrated from Homegrown 11, SAP 7, Oracle ATG 7, Adobe Commerce (Magento) 7, Salesforce 4, Sitecore 3, Intershop 2, HCL Websphere 2, Shopify 2, BigCommerce 1, others 1 each; "New Project" 13. Regions: EMEA 39, Americas 20, APAC 11, Global 6. Industries: Retail 31, Industrial Manufacturing 11, Food and Grocery 8, Healthcare 4. Bausch + Lomb is listed as Healthcare, B2X, Americas, migrated from SAP, live 2024.Source
• Your websiteComparison content: open "How We Compare" pages exist only for Adobe Commerce, Oracle, Salesforce, SAP and Shopify. HCLSoftware and VTEX get "Enterprise Commerce Decision Guide" e-books ("Download the e-book") behind a form, BigCommerce a gated white paper, homegrown platforms a gated booklet for B2B manufacturers. There is no comparison content for Sitecore or Intershop.Source
• HiringSenior Named Account Executive (US remote, posted October 20, 2026; another in the Netherlands, October 21): an "enterprise hunter" selling "Autonomous Commerce", with "sales cycles that typically span 6-9 months", "competitive evaluations", and "Demonstrated success displacing incumbent platforms"; based in one of 16 listed US states.Source
• HiringBusiness Development Representative (Boston, posted October 19, 2026): "Qualifying inbound leads from marketing campaigns", outbound across an account list, "Representing commercetools at industry-leading events", and "Staying fluent in our platform, our market, and how we're positioned against alternatives".Source
• HiringDirector, Demand Generation (Boston or London, posted October 15, 2026): owns "the global strategy and execution for generating pipeline across our target enterprise accounts", leading "Digital Marketing, ABX, Field & Regional Marketing, Corporate Events, and Web Experience"; tracks "end-to-end conversion rates, pipeline velocity, CAC, ROMI"; optimizes "lead-to-opportunity handoffs"; and scales programs with AI.Source

Cache the HTML at the edge to cut response time, preload the hero, defer the menu's heavy media and non-essential tags, and trim unused JavaScript (about 330 KB). Set a speed budget for every new page.

Technical buyers judge a platform company by its own site, and faster pages convert better from paid and organic traffic.

• Tag removal breaks tracking

  Audit with RevOps first.

• Google PageSpeedHomepage, mobile (tested October 22, 2026): performance score 50; Largest Contentful Paint 12.6 s in Google's phone test; 2.6 MB. Real-visitor (Chrome UX Report) data rates the page slow: 75th-percentile LCP 3.45 s (target 2.5 s) and time to first byte 1.14 s, so it fails Core Web Vitals on loading. The "Why commercetools" page promises "ultra-fast performance".Source
• HiringDirector, Demand Generation (Boston or London, posted October 15, 2026): owns "the global strategy and execution for generating pipeline across our target enterprise accounts", leading "Digital Marketing, ABX, Field & Regional Marketing, Corporate Events, and Web Experience"; tracks "end-to-end conversion rates, pipeline velocity, CAC, ROMI"; optimizes "lead-to-opportunity handoffs"; and scales programs with AI.Source
• Your websiteHomepage: "The Digital Commerce AI Company"; "The enterprise commerce platform AI agents run on"; "+$110B Annualized GMV processed", "+700M Annualized orders processed", "+140M SKUs managed across 500+ global enterprises" in "50+ countries"; a Leader in the Gartner Magic Quadrant for Digital Commerce "for six consecutive years". Products include AgenticLift (selling in AI assistant channels "in days") and AI Hub. The "How We Compare" menu lists Adobe Commerce, Oracle, Salesforce, SAP and Shopify.Source

Add Bausch + Lomb to the healthcare page with its story, group all four by segment (medtech OEM, distributor, consumer health), and package them as a one-page proof sheet for ABM and BDR outreach. Rename the menu item so "Life Sciences" and "Healthcare" match.

A recognizable US medtech name next to HIPAA support is the proof a risk-averse healthcare buyer looks for.

• Customer approval

  Use only what is already public.

• Your websiteHealthcare page ("COMMERCETOOLS FOR HEALTHCARE, MEDTECH AND LIFE SCIENCES", labelled "Life Sciences" in the menu): direct-to-patient storefronts, hospital procurement with GPO contract pricing, "HIPAA-compliant deployments in the US and HDS-certified environments in France". Proof: Vision Healthcare ("16 new webshops"), Cepheid ("14 languages"), ACE Southern, a Henry Schein company ("6 months of implementation with one developer"). The pricing page says HIPAA compliance "is available with the Premium package".Source
• Your websiteCustomer list (76 customers, each tagged with industry, model, region, "Migrated from" and go-live year): migrated from Homegrown 11, SAP 7, Oracle ATG 7, Adobe Commerce (Magento) 7, Salesforce 4, Sitecore 3, Intershop 2, HCL Websphere 2, Shopify 2, BigCommerce 1, others 1 each; "New Project" 13. Regions: EMEA 39, Americas 20, APAC 11, Global 6. Industries: Retail 31, Industrial Manufacturing 11, Food and Grocery 8, Healthcare 4. Bausch + Lomb is listed as Healthcare, B2X, Americas, migrated from SAP, live 2024.Source
• HiringDemand Generation Manager (Boston, still open, first posted July 10, 2026): owns pipeline for one industry sector with ABM ("personalized landing pages, 1:1 outreach support"), events and "partner co-marketing", using HubSpot, DemandBase and Navattic; "An interest in the Medtech/Healthcare (as you'll be targeting this industry sector)".Source

Score trial accounts by what they do (project created, catalog imported, checkout tested, Builders skills used), route enterprise-domain accounts that hit a milestone to a BDR within an hour, and open with what they built. Others get a build-help email sequence.

Product signals tell BDRs who is serious and what to talk about, which lifts trial-to-opportunity conversion.

• Developers dislike sales calls

  Offer technical help first, a meeting second.

• Your websiteSelf-serve paths: a "60-day free trial" with "No credit card", full core APIs and the Merchant Center, convertible "to a production account with a few clicks"; "commercetools for Builders", a library of AI skills that works inside popular AI coding tools, promises to "Build an online store in 30 minutes", with Foundations, Integrations and Migrations skill groups and a November webinar "Build commerce in days, not months".Source
• HiringSenior Manager, Global BDR Strategy & Operations (Boston or London, posted September 30, 2026, reporting to the CMO): defines "Marketing-BDR SLAs, including funnel velocity, lead scoring models, speed-to-lead benchmarks, and inbound conversion strategies"; builds "a single global BDR playbook" covering messaging and objection handling; works across Salesforce, Clay, Outreach, Gong/Chorus, LinkedIn Sales Navigator and 6sense.Source
• HiringBusiness Development Representative (Boston, posted October 19, 2026): "Qualifying inbound leads from marketing campaigns", outbound across an account list, "Representing commercetools at industry-leading events", and "Staying fluent in our platform, our market, and how we're positioned against alternatives".Source

Update the menu card, resource blocks, comparison pages and sales decks to the current report, and set a yearly checklist for analyst updates.

Current analyst proof is a top filter for enterprise shortlists.

• Licensing of report reprints

  Follow the analyst's usage rules.

• Your websiteA blog post on October 22, 2026 announces "Gartner Recognizes commercetools as a Leader in Digital Commerce", while the site menu and related-resource blocks still promote the "2025 Gartner Magic Quadrant for Digital Commerce" report.Source
• Your websiteHomepage: "The Digital Commerce AI Company"; "The enterprise commerce platform AI agents run on"; "+$110B Annualized GMV processed", "+700M Annualized orders processed", "+140M SKUs managed across 500+ global enterprises" in "50+ countries"; a Leader in the Gartner Magic Quadrant for Digital Commerce "for six consecutive years". Products include AgenticLift (selling in AI assistant channels "in days") and AI Hub. The "How We Compare" menu lists Adobe Commerce, Oracle, Salesforce, SAP and Shopify.Source

Ask Senior CSMs, who are already expected to contribute case studies, to secure two US stories each per half year, prioritising retail, manufacturing and healthcare. Publish them with the "Migrated from" tag and use them in the 16 AE states.

Regional proof shortens enterprise cycles and gives outbound a reason to call.

• Customer approvals

  Offer co-marketing and speaking slots.

• Your websiteCustomer list (76 customers, each tagged with industry, model, region, "Migrated from" and go-live year): migrated from Homegrown 11, SAP 7, Oracle ATG 7, Adobe Commerce (Magento) 7, Salesforce 4, Sitecore 3, Intershop 2, HCL Websphere 2, Shopify 2, BigCommerce 1, others 1 each; "New Project" 13. Regions: EMEA 39, Americas 20, APAC 11, Global 6. Industries: Retail 31, Industrial Manufacturing 11, Food and Grocery 8, Healthcare 4. Bausch + Lomb is listed as Healthcare, B2X, Americas, migrated from SAP, live 2024.Source
• HiringSenior Named Account Executive (US remote, posted October 20, 2026; another in the Netherlands, October 21): an "enterprise hunter" selling "Autonomous Commerce", with "sales cycles that typically span 6-9 months", "competitive evaluations", and "Demonstrated success displacing incumbent platforms"; based in one of 16 listed US states.Source
• HiringSenior Customer Success Manager (Boston, North Carolina, Munich, Berlin; posted September 2026): grow customers' "consumption of commercetools products", run strategic business reviews, "Contribute to planning and executing customer and/or marketing events, such as webinars, case studies", using Gainsight, Salesforce and account health scores. A Senior Talent Acquisition Partner (GTM) is also hiring in Boston.Source
• HiringDirector, Demand Generation (Boston or London, posted October 15, 2026): owns "the global strategy and execution for generating pipeline across our target enterprise accounts", leading "Digital Marketing, ABX, Field & Regional Marketing, Corporate Events, and Web Experience"; tracks "end-to-end conversion rates, pipeline velocity, CAC, ROMI"; optimizes "lead-to-opportunity handoffs"; and scales programs with AI.Source

Build one landing page and one interactive product tour per segment (contract pricing portal for distributors, subscription devices for OEMs, HIPAA storefront for consumer health), and run ABM to a target account list for each.

Segment-specific pages speak to each buyer's workflow and raise ABM response rates.

• Long healthcare cycles

  Measure engagement and meetings first.

• Your websiteHealthcare page ("COMMERCETOOLS FOR HEALTHCARE, MEDTECH AND LIFE SCIENCES", labelled "Life Sciences" in the menu): direct-to-patient storefronts, hospital procurement with GPO contract pricing, "HIPAA-compliant deployments in the US and HDS-certified environments in France". Proof: Vision Healthcare ("16 new webshops"), Cepheid ("14 languages"), ACE Southern, a Henry Schein company ("6 months of implementation with one developer"). The pricing page says HIPAA compliance "is available with the Premium package".Source
• HiringDemand Generation Manager (Boston, still open, first posted July 10, 2026): owns pipeline for one industry sector with ABM ("personalized landing pages, 1:1 outreach support"), events and "partner co-marketing", using HubSpot, DemandBase and Navattic; "An interest in the Medtech/Healthcare (as you'll be targeting this industry sector)".Source
• Your websitePricing page: no prices; "Unlike GMV-based models, our order-based approach ensures no hidden fees"; "Talk to sales"; add-ons (Premium Support, Advanced B2B APIs, performance testing, HIPAA); purchase through Google Cloud Marketplace or AWS Marketplace.Source

Build a free tool that takes a product page or feed sample and scores readiness for agent shopping (structured attributes, availability, pricing clarity, natural-language answers), with a report and an offer of an AgenticLift assessment.

A useful diagnosis creates demand for the agentic products and gives BDRs a reason to follow up.

• Misleading scores

  Explain each check and limits.

• HiringSenior AI Search Engineer (Munich, Berlin, London or Valencia, posted September 23, 2026), plus several Senior Search Backend Engineers: "Shoppers type full sentences instead of keywords, and increasingly the client calling our API is an AI agent rather than a person. We are on the path to take our semantic and hybrid retrieval to general availability."Source
• Your websiteHomepage: "The Digital Commerce AI Company"; "The enterprise commerce platform AI agents run on"; "+$110B Annualized GMV processed", "+700M Annualized orders processed", "+140M SKUs managed across 500+ global enterprises" in "50+ countries"; a Leader in the Gartner Magic Quadrant for Digital Commerce "for six consecutive years". Products include AgenticLift (selling in AI assistant channels "in days") and AI Hub. The "How We Compare" menu lists Adobe Commerce, Oracle, Salesforce, SAP and Shopify.Source
• Your websiteSelf-serve paths: a "60-day free trial" with "No credit card", full core APIs and the Merchant Center, convertible "to a production account with a few clicks"; "commercetools for Builders", a library of AI skills that works inside popular AI coding tools, promises to "Build an online store in 30 minutes", with Foundations, Integrations and Migrations skill groups and a November webinar "Build commerce in days, not months".Source

Give every attendee a trial link with a pre-built starter project, send a 4-week build plan (catalog, checkout, integrations, migration skill), and invite active builders to office hours with a solution engineer.

Guided early wins raise trial activation and create qualified conversations.

• Support load

  Group office hours.

• Your websiteSelf-serve paths: a "60-day free trial" with "No credit card", full core APIs and the Merchant Center, convertible "to a production account with a few clicks"; "commercetools for Builders", a library of AI skills that works inside popular AI coding tools, promises to "Build an online store in 30 minutes", with Foundations, Integrations and Migrations skill groups and a November webinar "Build commerce in days, not months".Source
• HiringBusiness Development Representative (Boston, posted October 19, 2026): "Qualifying inbound leads from marketing campaigns", outbound across an account list, "Representing commercetools at industry-leading events", and "Staying fluent in our platform, our market, and how we're positioned against alternatives".Source
• HiringDirector, Demand Generation (Boston or London, posted October 15, 2026): owns "the global strategy and execution for generating pipeline across our target enterprise accounts", leading "Digital Marketing, ABX, Field & Regional Marketing, Corporate Events, and Web Experience"; tracks "end-to-end conversion rates, pipeline velocity, CAC, ROMI"; optimizes "lead-to-opportunity handoffs"; and scales programs with AI.Source

Build plays by incumbent platform (SAP, Oracle ATG, Adobe, Salesforce, homegrown): signals that a company is on it, the trigger to call, the customer who moved, and the comparison page to send. Track meeting rates per play.

A peer who made the same move is the strongest reason to take a meeting.

• Regional differences

  Swap in regional customers.

• HiringSenior Manager, Global BDR Strategy & Operations (Boston or London, posted September 30, 2026, reporting to the CMO): defines "Marketing-BDR SLAs, including funnel velocity, lead scoring models, speed-to-lead benchmarks, and inbound conversion strategies"; builds "a single global BDR playbook" covering messaging and objection handling; works across Salesforce, Clay, Outreach, Gong/Chorus, LinkedIn Sales Navigator and 6sense.Source
• Your websiteCustomer list (76 customers, each tagged with industry, model, region, "Migrated from" and go-live year): migrated from Homegrown 11, SAP 7, Oracle ATG 7, Adobe Commerce (Magento) 7, Salesforce 4, Sitecore 3, Intershop 2, HCL Websphere 2, Shopify 2, BigCommerce 1, others 1 each; "New Project" 13. Regions: EMEA 39, Americas 20, APAC 11, Global 6. Industries: Retail 31, Industrial Manufacturing 11, Food and Grocery 8, Healthcare 4. Bausch + Lomb is listed as Healthcare, B2X, Americas, migrated from SAP, live 2024.Source
• Your websiteComparison content: open "How We Compare" pages exist only for Adobe Commerce, Oracle, Salesforce, SAP and Shopify. HCLSoftware and VTEX get "Enterprise Commerce Decision Guide" e-books ("Download the e-book") behind a form, BigCommerce a gated white paper, homegrown platforms a gated booklet for B2B manufacturers. There is no comparison content for Sitecore or Intershop.Source
• HiringBusiness Development Representative (Boston, posted October 19, 2026): "Qualifying inbound leads from marketing campaigns", outbound across an account list, "Representing commercetools at industry-leading events", and "Staying fluent in our platform, our market, and how we're positioned against alternatives".Source

For every event, prepare follow-up before it starts: a target list, a recap asset, and a BDR sequence that fires within 48 hours. Report pipeline per event.

Fast, specific follow-up turns event spend into pipeline.

• Badge scans are weak

  Prioritise meetings booked at the event.

• Your websiteSitemap (1,157 URLs, checked October 22, 2026): 336 blog posts, 196 technology partner pages, 154 press releases, 135 resources, 108 service partner pages, 77 customer stories and 50 event pages, plus a TCO calculator, an RFP request page and partner opportunity registration. Recent posts include "What is Autonomous Commerce: FAQs Answered" and "Meet the commercetools Promotions Agent" (October 2026).Source
• HiringBusiness Development Representative (Boston, posted October 19, 2026): "Qualifying inbound leads from marketing campaigns", outbound across an account list, "Representing commercetools at industry-leading events", and "Staying fluent in our platform, our market, and how we're positioned against alternatives".Source
• HiringDirector, Demand Generation (Boston or London, posted October 15, 2026): owns "the global strategy and execution for generating pipeline across our target enterprise accounts", leading "Digital Marketing, ABX, Field & Regional Marketing, Corporate Events, and Web Experience"; tracks "end-to-end conversion rates, pipeline velocity, CAC, ROMI"; optimizes "lead-to-opportunity handoffs"; and scales programs with AI.Source

Add an agentic readiness review to every strategic business review: where AI channels fit, what data is missing, and a pilot proposal. Track pilots and expansion.

Expansion inside 500+ enterprise customers is faster than new logos.

• Too early for some

  Offer a data clean-up step first.

• HiringSenior Customer Success Manager (Boston, North Carolina, Munich, Berlin; posted September 2026): grow customers' "consumption of commercetools products", run strategic business reviews, "Contribute to planning and executing customer and/or marketing events, such as webinars, case studies", using Gainsight, Salesforce and account health scores. A Senior Talent Acquisition Partner (GTM) is also hiring in Boston.Source
• Your websiteHomepage: "The Digital Commerce AI Company"; "The enterprise commerce platform AI agents run on"; "+$110B Annualized GMV processed", "+700M Annualized orders processed", "+140M SKUs managed across 500+ global enterprises" in "50+ countries"; a Leader in the Gartner Magic Quadrant for Digital Commerce "for six consecutive years". Products include AgenticLift (selling in AI assistant channels "in days") and AI Hub. The "How We Compare" menu lists Adobe Commerce, Oracle, Salesforce, SAP and Shopify.Source
• Your websiteSitemap (1,157 URLs, checked October 22, 2026): 336 blog posts, 196 technology partner pages, 154 press releases, 135 resources, 108 service partner pages, 77 customer stories and 50 event pages, plus a TCO calculator, an RFP request page and partner opportunity registration. Recent posts include "What is Autonomous Commerce: FAQs Answered" and "Meet the commercetools Promotions Agent" (October 2026).Source

Pick five partners with the most registered opportunities, run one joint campaign each per quarter (webinar, migration workshop, joint case study), and report sourced pipeline.

Partners bring trusted access to buyers early in the cycle.

• Partner conflict

  Rotate partners by region and industry.

• Your websiteSitemap (1,157 URLs, checked October 22, 2026): 336 blog posts, 196 technology partner pages, 154 press releases, 135 resources, 108 service partner pages, 77 customer stories and 50 event pages, plus a TCO calculator, an RFP request page and partner opportunity registration. Recent posts include "What is Autonomous Commerce: FAQs Answered" and "Meet the commercetools Promotions Agent" (October 2026).Source
• HiringDemand Generation Manager (Boston, still open, first posted July 10, 2026): owns pipeline for one industry sector with ABM ("personalized landing pages, 1:1 outreach support"), events and "partner co-marketing", using HubSpot, DemandBase and Navattic; "An interest in the Medtech/Healthcare (as you'll be targeting this industry sector)".Source
• HiringDirector, Demand Generation (Boston or London, posted October 15, 2026): owns "the global strategy and execution for generating pipeline across our target enterprise accounts", leading "Digital Marketing, ABX, Field & Regional Marketing, Corporate Events, and Web Experience"; tracks "end-to-end conversion rates, pipeline velocity, CAC, ROMI"; optimizes "lead-to-opportunity handoffs"; and scales programs with AI.Source

Run a campaign for companies on in-house commerce code: an open guide, a cost-of-ownership calculator link, a migration-in-weeks offer using Builders, and stories from the 11 customers.

Teams on in-house code face rising maintenance costs, and AI-assisted migration changes the decision.

• Hard to identify homegrown sites

  Use technographic absence plus job posts.

• Your websiteCustomer list (76 customers, each tagged with industry, model, region, "Migrated from" and go-live year): migrated from Homegrown 11, SAP 7, Oracle ATG 7, Adobe Commerce (Magento) 7, Salesforce 4, Sitecore 3, Intershop 2, HCL Websphere 2, Shopify 2, BigCommerce 1, others 1 each; "New Project" 13. Regions: EMEA 39, Americas 20, APAC 11, Global 6. Industries: Retail 31, Industrial Manufacturing 11, Food and Grocery 8, Healthcare 4. Bausch + Lomb is listed as Healthcare, B2X, Americas, migrated from SAP, live 2024.Source
• Your websiteSelf-serve paths: a "60-day free trial" with "No credit card", full core APIs and the Merchant Center, convertible "to a production account with a few clicks"; "commercetools for Builders", a library of AI skills that works inside popular AI coding tools, promises to "Build an online store in 30 minutes", with Foundations, Integrations and Migrations skill groups and a November webinar "Build commerce in days, not months".Source
• Your websiteComparison content: open "How We Compare" pages exist only for Adobe Commerce, Oracle, Salesforce, SAP and Shopify. HCLSoftware and VTEX get "Enterprise Commerce Decision Guide" e-books ("Download the e-book") behind a form, BigCommerce a gated white paper, homegrown platforms a gated booklet for B2B manufacturers. There is no comparison content for Sitecore or Intershop.Source
• Your websiteSitemap (1,157 URLs, checked October 22, 2026): 336 blog posts, 196 technology partner pages, 154 press releases, 135 resources, 108 service partner pages, 77 customer stories and 50 event pages, plus a TCO calculator, an RFP request page and partner opportunity registration. Recent posts include "What is Autonomous Commerce: FAQs Answered" and "Meet the commercetools Promotions Agent" (October 2026).Source

Combine intent topics (replatforming, composable, competitor names) with comparison-page visits to trigger BDR plays and ads to the buying committee.

Reaching accounts when they research raises meeting rates.

• Noisy signals

  Require two signals before outreach.

• HiringSenior Manager, Global BDR Strategy & Operations (Boston or London, posted September 30, 2026, reporting to the CMO): defines "Marketing-BDR SLAs, including funnel velocity, lead scoring models, speed-to-lead benchmarks, and inbound conversion strategies"; builds "a single global BDR playbook" covering messaging and objection handling; works across Salesforce, Clay, Outreach, Gong/Chorus, LinkedIn Sales Navigator and 6sense.Source
• Your websiteComparison content: open "How We Compare" pages exist only for Adobe Commerce, Oracle, Salesforce, SAP and Shopify. HCLSoftware and VTEX get "Enterprise Commerce Decision Guide" e-books ("Download the e-book") behind a form, BigCommerce a gated white paper, homegrown platforms a gated booklet for B2B manufacturers. There is no comparison content for Sitecore or Intershop.Source
• HiringDirector, Demand Generation (Boston or London, posted October 15, 2026): owns "the global strategy and execution for generating pipeline across our target enterprise accounts", leading "Digital Marketing, ABX, Field & Regional Marketing, Corporate Events, and Web Experience"; tracks "end-to-end conversion rates, pipeline velocity, CAC, ROMI"; optimizes "lead-to-opportunity handoffs"; and scales programs with AI.Source

Build a glossary and FAQ hub (agentic commerce, autonomous commerce, MCP for commerce, agent checkout) with clear definitions, examples and customer proof, and check monthly what assistants answer for 20 buyer prompts.

Whoever defines the term in AI answers frames the shortlist.

• Terms change

  Review quarterly.

• Your websiteSitemap (1,157 URLs, checked October 22, 2026): 336 blog posts, 196 technology partner pages, 154 press releases, 135 resources, 108 service partner pages, 77 customer stories and 50 event pages, plus a TCO calculator, an RFP request page and partner opportunity registration. Recent posts include "What is Autonomous Commerce: FAQs Answered" and "Meet the commercetools Promotions Agent" (October 2026).Source
• Your websiteHomepage: "The Digital Commerce AI Company"; "The enterprise commerce platform AI agents run on"; "+$110B Annualized GMV processed", "+700M Annualized orders processed", "+140M SKUs managed across 500+ global enterprises" in "50+ countries"; a Leader in the Gartner Magic Quadrant for Digital Commerce "for six consecutive years". Products include AgenticLift (selling in AI assistant channels "in days") and AI Hub. The "How We Compare" menu lists Adobe Commerce, Oracle, Salesforce, SAP and Shopify.Source
• HiringSenior AI Search Engineer (Munich, Berlin, London or Valencia, posted September 23, 2026), plus several Senior Search Backend Engineers: "Shoppers type full sentences instead of keywords, and increasingly the client calling our API is an AI agent rather than a person. We are on the path to take our semantic and hybrid retrieval to general availability."Source

Publish an aggregated, anonymized yearly report: share of orders and searches from agent and conversational channels, conversion by channel, catalog factors that matter. Launch it with analysts and press.

Original data makes commercetools the reference on agentic commerce.

• Customer data concerns

  Aggregate across many tenants only.

• Your websiteHomepage: "The Digital Commerce AI Company"; "The enterprise commerce platform AI agents run on"; "+$110B Annualized GMV processed", "+700M Annualized orders processed", "+140M SKUs managed across 500+ global enterprises" in "50+ countries"; a Leader in the Gartner Magic Quadrant for Digital Commerce "for six consecutive years". Products include AgenticLift (selling in AI assistant channels "in days") and AI Hub. The "How We Compare" menu lists Adobe Commerce, Oracle, Salesforce, SAP and Shopify.Source
• HiringSenior AI Search Engineer (Munich, Berlin, London or Valencia, posted September 23, 2026), plus several Senior Search Backend Engineers: "Shoppers type full sentences instead of keywords, and increasingly the client calling our API is an AI agent rather than a person. We are on the path to take our semantic and hybrid retrieval to general availability."Source
• Your websiteSitemap (1,157 URLs, checked October 22, 2026): 336 blog posts, 196 technology partner pages, 154 press releases, 135 resources, 108 service partner pages, 77 customer stories and 50 event pages, plus a TCO calculator, an RFP request page and partner opportunity registration. Recent posts include "What is Autonomous Commerce: FAQs Answered" and "Meet the commercetools Promotions Agent" (October 2026).Source

Define a fixed starter package (order band, core APIs, standard support) purchasable on the AWS and Google Cloud marketplaces and convertible from a trial, with an upgrade path to enterprise.

A fast path for smaller deals lets enterprise AEs focus on large ones.

• Undercuts enterprise pricing

  Hard limits and upgrade triggers.

• Your websitePricing page: no prices; "Unlike GMV-based models, our order-based approach ensures no hidden fees"; "Talk to sales"; add-ons (Premium Support, Advanced B2B APIs, performance testing, HIPAA); purchase through Google Cloud Marketplace or AWS Marketplace.Source
• Your websiteSelf-serve paths: a "60-day free trial" with "No credit card", full core APIs and the Merchant Center, convertible "to a production account with a few clicks"; "commercetools for Builders", a library of AI skills that works inside popular AI coding tools, promises to "Build an online store in 30 minutes", with Foundations, Integrations and Migrations skill groups and a November webinar "Build commerce in days, not months".Source
• HiringDirector, Demand Generation (Boston or London, posted October 15, 2026): owns "the global strategy and execution for generating pipeline across our target enterprise accounts", leading "Digital Marketing, ABX, Field & Regional Marketing, Corporate Events, and Web Experience"; tracks "end-to-end conversion rates, pipeline velocity, CAC, ROMI"; optimizes "lead-to-opportunity handoffs"; and scales programs with AI.Source

Publish a gallery of open sample stores and repos built with the skills (B2B portal, grocery, fashion), each with the prompts used and time taken, and invite customers and partners to submit theirs.

Working examples prove the claim and attract developers who influence the platform choice.

• Outdated examples

  Refresh with each release.

• Your websiteSelf-serve paths: a "60-day free trial" with "No credit card", full core APIs and the Merchant Center, convertible "to a production account with a few clicks"; "commercetools for Builders", a library of AI skills that works inside popular AI coding tools, promises to "Build an online store in 30 minutes", with Foundations, Integrations and Migrations skill groups and a November webinar "Build commerce in days, not months".Source
• HiringSenior AI Search Engineer (Munich, Berlin, London or Valencia, posted September 23, 2026), plus several Senior Search Backend Engineers: "Shoppers type full sentences instead of keywords, and increasingly the client calling our API is an AI agent rather than a person. We are on the path to take our semantic and hybrid retrieval to general availability."Source
• HiringBusiness Development Representative (Boston, posted October 19, 2026): "Qualifying inbound leads from marketing campaigns", outbound across an account list, "Representing commercetools at industry-leading events", and "Staying fluent in our platform, our market, and how we're positioned against alternatives".Source

Build an interactive view: pick your current platform, industry and region, and see peers who moved, how long it took, and their story. Embed it in comparison pages and outreach.

Prospects find their closest peer in seconds, which is the proof they want.

• Small segments

  Show related industries.

• Your websiteCustomer list (76 customers, each tagged with industry, model, region, "Migrated from" and go-live year): migrated from Homegrown 11, SAP 7, Oracle ATG 7, Adobe Commerce (Magento) 7, Salesforce 4, Sitecore 3, Intershop 2, HCL Websphere 2, Shopify 2, BigCommerce 1, others 1 each; "New Project" 13. Regions: EMEA 39, Americas 20, APAC 11, Global 6. Industries: Retail 31, Industrial Manufacturing 11, Food and Grocery 8, Healthcare 4. Bausch + Lomb is listed as Healthcare, B2X, Americas, migrated from SAP, live 2024.Source
• Your websiteComparison content: open "How We Compare" pages exist only for Adobe Commerce, Oracle, Salesforce, SAP and Shopify. HCLSoftware and VTEX get "Enterprise Commerce Decision Guide" e-books ("Download the e-book") behind a form, BigCommerce a gated white paper, homegrown platforms a gated booklet for B2B manufacturers. There is no comparison content for Sitecore or Intershop.Source

Write a short page on who should choose an all-in-one platform instead, and what signals mean commercetools is the right choice, linked from the comparison pages.

Candor raises trust and improves lead quality for AEs.

• Gives rivals ammunition

  Frame it around buyer needs.

• Your websiteComparison content: open "How We Compare" pages exist only for Adobe Commerce, Oracle, Salesforce, SAP and Shopify. HCLSoftware and VTEX get "Enterprise Commerce Decision Guide" e-books ("Download the e-book") behind a form, BigCommerce a gated white paper, homegrown platforms a gated booklet for B2B manufacturers. There is no comparison content for Sitecore or Intershop.Source
• Your websiteSelf-serve paths: a "60-day free trial" with "No credit card", full core APIs and the Merchant Center, convertible "to a production account with a few clicks"; "commercetools for Builders", a library of AI skills that works inside popular AI coding tools, promises to "Build an online store in 30 minutes", with Foundations, Integrations and Migrations skill groups and a November webinar "Build commerce in days, not months".Source
• Competitor researchRivals' own homepages: VTEX, "an AI-Native unified commerce solution"; BigCommerce, "modern buying experiences across brands, regions, and channels" from "a single, scalable foundation"; Spryker, "the leading composable commerce platform for B2B enterprises". Salesforce, SAP, Adobe and Oracle are covered by commercetools' own comparison pages.See the research Source