growth playbook · Oct 21, 2026

Comporium growth playbook

Comporium is expanding fiber with private money and state grants, announcing speeds up to 5 Gbps in new areas, and its hiring shows where growth comes from: door-to-door residential sales measured on daily lead measures in Salesforce, a new business sales rep in the Midlands, and underground locate work in fast-growing Fort Mill.

The website doesn't keep up: it compares Zipstream with a plan it no longer sells, tops out at 1 Gig, says fiber reaches "over 30,000 homes", fails Core Web Vitals on layout shift, and makes Lifeline applicants visit a store.

This playbook fixes the plan comparison and footprint first, ties door-to-door and web orders together, then runs street-by-street fiber launches, Midlands business pages and a builder program, with bigger bets on multi-gig plans, fiber demand sign-ups and a small-business bundle.

Growth Score

Biggest Opportunity

Sell every new fiber build fast, street by street, with the website, mailers, DSRs and local media working from the same list.

Biggest Risk

AT&T Fiber advertises up to 5 GIG with no annual contract, and 5G home internet and Starlink compete for rural addresses, while the website undersells Comporium's own network.

Start here

The three moves to make first. Each one is written up in full below.

Your speed comparison pits Zipstream against a 200 Mbps plan you no longer sell
Swap "Essential 200MBPS" for "Standard 400 Mbps" on both pages and use one set of numbers.
High impact First result in 2 weeks
Replace "available to over 30,000 homes" with today's fiber footprint
Get today's homes-passed count from network planning.
Medium impact First result in 1 week
Fix the layout shift that makes real visitors fail Core Web Vitals
Find the element that shifts using PageSpeed's layout shift report.
Medium impact First result in 1 month

Your idea portfolio

20 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

6 ideas are marked Unexpected: plays you are unlikely to have tried.
2 of these are things Programmable can build and run for you.

This week 6

Quick wins with a clear first action.

The Zipstream and Internet pages are where a household decides whether to pay $65.94 for a Gig instead of $39.94 for Standard. Both pages compare Zipstream with an "Essential 200MBPS" plan that is not among today's offers, and they disagree with each other: 1,000 photos take 2m 51s on Essential on one page and 1m 25s on the other. Nothing on the site mentions the multi-gig speeds (up to 5 Gbps) your own press releases announce for newly built fiber, while AT&T Fiber advertises "speeds up to 5 GIG" on its own page.
High impactLow effort First result in 2 weeks Digital Marketing Manager
First action
Swap "Essential 200MBPS" for "Standard 400 Mbps" on both pages and use one set of numbers.
How to measure it
Ultra + Zipstream share of new orders
Now
–
Target
+8 points
By
90 days
Steps
Fix the numbers
One set of times, against Standard 400, on both pages.
Digital Marketing Manager 1 day
Add Ultra
Show all three current plans.
Digital Marketing Manager 1 day
Household picker
People, devices, streams, gaming, work calls.
Digital Marketing Manager 1 week
Multi-gig after address
Show multi-gig tiers where fiber supports them.
Product Manager, Broadband 2 weeks
One component
Reuse on homepage, Internet and Zipstream pages.
Digital Marketing Manager 3 days
Brief sales
Same picker on DSR tablets.
Outside Sales Manager 1 day
Measure
Plan mix before and after.
Digital Marketing Manager monthly
First result
2 weeks
Cost
Staff time only
Owner
Digital Marketing Manager
Smallest test
Fix the Essential comparison this week and track the plan mix for a month.
Why it works
Ready to use
ChecklistSpeed comparison fix list
Risks and how to handle them
Evidence
The homepage and Zipstream page say Zipstream is "Now available to over 30,000 homes", while press releases since 2024 add thousands of multi-gig addresses in York, Lancaster, the Midlands and Transylvania County. The figure undersells the network and reads as old.
Medium impactLow effort First result in 1 week Digital Marketing Manager
First action
Get today's homes-passed count from network planning.
How to measure it
Homepage address checks
Now
–
Target
+10%
By
60 days
Steps
Get the count
By area.
Network Planning Manager 2 days
Update copy
Homepage and Zipstream.
Digital Marketing Manager 1 hour
New areas list
With address check.
Digital Marketing Manager 1 day
Quarterly update
Calendar it.
Digital Marketing Manager quarterly
Use in press
Same number.
Senior Vice President, Corporate Affairs ongoing
Measure
Address checks.
Digital Marketing Manager monthly
First result
1 week
Cost
$0
Owner
Digital Marketing Manager
Smallest test
Change the number today.
Why it works
Risks and how to handle them
Evidence
Real visitors fail Google's Core Web Vitals on layout shift (CLS 0.12; the limit is 0.1), while load speed passes. On phones the page also waits about 2.3 s on render-blocking CSS.
Medium impactLow effort First result in 1 month Digital Marketing Manager
First action
Find the element that shifts using PageSpeed's layout shift report.
How to measure it
CLS (75th percentile)
Now
–
Target
below 0.1
By
60 days
Steps
Find the shift
PageSpeed report.
Digital Marketing Manager 1 hour
Reserve space
Hero and cards.
Digital Marketing Manager 1 day
Font fallbacks
Size-adjusted.
Digital Marketing Manager 2 hours
Cookie bar
Overlay, not push.
Digital Marketing Manager 1 hour
Critical CSS
Inline the hero.
Digital Marketing Manager 1 day
Recheck
28-day field data.
Digital Marketing Manager 1 month
First result
1 month
Cost
$0
Owner
Digital Marketing Manager
Smallest test
Reserve the hero height today.
Why it works
Risks and how to handle them
Evidence
Comporium is hiring Residential Outside Sales Representatives who hit daily 4DX lead measures, hand out collateral and mailers, and work in Salesforce. Many households don't sign at the door but order online later, and that order is not credited to the rep or the campaign.
High impactLow effort First result in 1 month Outside Sales Manager
First action
Make QR codes for one rep's territory.
How to measure it
Rep-attributed web orders
Now
–
Target
20% of rep sales
By
1 quarter
Steps
QR per rep
Tracked links.
Digital Marketing Manager 1 day
Pre-fill address
From the street.
Digital Marketing Manager 1 week
Door hanger
Design.
Vice President, Marketing, Media Services and Video Strategy 1 week
Salesforce fields
Scan and order.
Salesforce Administrator 1 week
Add lead measure
Scans per day.
Outside Sales Manager 1 day
Review
Weekly by rep.
Outside Sales Manager weekly
First result
1 month
Cost
Printing
Owner
Outside Sales Manager
Smallest test
Run one territory for two weeks.
Why it works
Risks and how to handle them
Evidence
To apply for the federal Lifeline discount, customers must visit a Comporium retail store with ID and proof of eligibility. Families who qualify often have the least time and transport, and newly connected rural addresses can be far from a store.
Medium impactLow effort First result in 1 month Retail Operations Manager
First action
Check what Lifeline rules allow for remote verification.
How to measure it
Lifeline applications
Now
–
Target
+50%
By
2 quarters
Steps
Check rules
Remote verification.
Regulatory Affairs Manager 1 week
Build the form
Secure upload or callback.
Digital Marketing Manager 2 weeks
Train staff
Review process.
Retail Operations Manager 1 week
Promote
Rural areas and schools.
Vice President, Marketing, Media Services and Video Strategy 1 month
Measure
Applications and approvals.
Retail Operations Manager monthly
Review
Drop-off points.
Retail Operations Manager quarterly
First result
1 month
Cost
Staff time only
Owner
Retail Operations Manager
Smallest test
Add a callback form this week.
Why it works
Risks and how to handle them
Evidence
Customers who cancel return equipment at retail stores or 24-hour drop boxes, after calling support first. That call is the last chance to keep them, and the drop box itself says nothing.
Medium impactLow effort First result in 1 month Customer Experience Manager
First action
Add a reason code to the pre-return call.
How to measure it
Save rate on pre-return calls
Now
–
Target
10%
By
1 quarter
Steps
Reason codes
Five options.
Customer Experience Manager 1 day
Offers
Two approved.
Customer Experience Manager 1 week
Script
Support team.
Customer Experience Manager 1 week
Drop box QR
Transfer service.
Retail Operations Manager 2 weeks
Report
Reasons by area.
Customer Experience Manager monthly
Act
Share with marketing.
Vice President, Marketing, Media Services and Video Strategy monthly
First result
1 month
Cost
Retention offers
Owner
Customer Experience Manager
Smallest test
Log reasons for two weeks.
Why it works
Risks and how to handle them
Evidence

This quarter 9

The core plays for the next three months.

Comporium publishes releases when new addresses get fiber (1,020 in York and Lancaster, 1,400+ in the Midlands, 854 more, 517 in Transylvania County), and DSRs are asked to do "address data mining". Each build is a ready list of homes that can now buy multi-gig.
High impactMedium effort First result in 1 quarter Outside Sales Manager
First action
Pick the most recent build and load its addresses into Salesforce.
How to measure it
180-day take rate on new builds
Now
–
Target
35%
By
2 quarters
Steps
Load addresses
Per build.
Network Planning Manager 1 week
Street page
Template.
Digital Marketing Manager 2 weeks
Mailer
Fiber is here.
Vice President, Marketing, Media Services and Video Strategy 2 weeks
DSR route
By response.
Outside Sales Manager ongoing
Install slots
Shown on the page.
Field Operations Manager 2 weeks
Report
Take rate by build.
Outside Sales Manager monthly
First result
1 quarter
Cost
Mailers
Owner
Outside Sales Manager
Smallest test
Run one build launch.
Why it works
Risks and how to handle them
Evidence
Comporium is hiring a Business Solutions Sales Representative in Gilbert to deliver proposals to new businesses every week. The business site sells internet "up to 1 Gbps (and higher based on location)", Metro Ethernet up to 100 Gbps, Webex voice and security, but has no pages for the Midlands towns that rep covers.
High impactMedium effort First result in 1 quarter Business Solutions Manager
First action
List businesses on the newest Midlands fiber routes.
How to measure it
Midlands business closes
Now
–
Target
15 a quarter
By
2 quarters
Steps
Target list
Businesses on new routes.
Network Planning Manager 2 weeks
Town pages
Midlands towns.
Digital Marketing Manager 3 weeks
Quote form
Two questions.
Digital Marketing Manager 1 week
Proposal templates
By business type.
Business Solutions Manager 2 weeks
Stories
Two local customers.
Vice President, Marketing, Media Services and Video Strategy 1 month
Measure
Proposals and closes.
Business Solutions Manager monthly
First result
1 quarter
Cost
Staff time only
Owner
Business Solutions Manager
Smallest test
Publish one town page.
Build the prospect list. The list compiled from public sources, verified, deduplicated and delivered to your CRM. Usually live within days.
Book a working session
Why it works
Risks and how to handle them
Evidence
Comporium has a "Refer Comporium" form for builders and realtors and a Developers & Builders section, and it serves fast-growing York and Lancaster suburbs. The open Cable Locator role works with excavation contractors every day, a sign of how much building there is.
High impactMedium effort First result in 2 quarters Business Solutions Manager
First action
List the ten busiest builders in the service area.
How to measure it
Partner-sourced connections
Now
–
Target
100 a quarter
By
2 quarters
Steps
List builders
Ten busiest.
Business Solutions Manager 2 weeks
Design offer
Move-in deal.
Vice President, Marketing, Media Services and Video Strategy 2 weeks
Model home cards
QR to address check.
Vice President, Marketing, Media Services and Video Strategy 2 weeks
Reward
Per connection.
Business Solutions Manager 1 week
Sign partners
Builders and brokerages.
Business Solutions Manager 1 quarter
Report
Per partner.
Business Solutions Manager monthly
First result
2 quarters
Cost
Rewards
Owner
Business Solutions Manager
Smallest test
Sign one builder.
Why it works
Risks and how to handle them
Evidence
The homepage says getting started is "as easy as 1-2-3" (internet, Stream TV, customize), but offers are spread across separate cards with internet at 24-month prices, TV per month, security from $39.99 and Premium WiFi at $9.99. Buyers can't see their total before the cart.
High impactMedium effort First result in 1 quarter Digital Marketing Manager
First action
Map every add-on and price.
How to measure it
Multi-service online orders
Now
–
Target
+20%
By
2 quarters
Steps
Map prices
All services.
Product Manager, Broadband 1 week
Design builder
One page.
Digital Marketing Manager 2 weeks
Build
On shop.comporium.com.
Digital Marketing Manager 1 month
Save basket
For follow-up.
Digital Marketing Manager 1 week
Test
Against today.
Digital Marketing Manager 1 month
Measure
Bundle rate.
Digital Marketing Manager monthly
First result
1 quarter
Cost
Development time
Owner
Digital Marketing Manager
Smallest test
Show a sample total on the homepage.
Why it works
Risks and how to handle them
Evidence
Premium WiFi costs $9.99 a month and adds adaptive WiFi, Guard (malware and ransomware protection) and parental controls. Most WiFi complaints become support calls blamed on the internet plan.
High impactLow effort First result in 1 quarter Customer Experience Manager
First action
Offer the trial on WiFi support calls for a month.
How to measure it
Premium WiFi on internet accounts
Now
–
Target
+10 points
By
2 quarters
Steps
Trial terms
60 days.
Customer Experience Manager 1 week
Support script
WiFi calls.
Customer Experience Manager 1 week
New orders
Zipstream add-on.
Digital Marketing Manager 1 week
Reminder
Before billing.
Customer Experience Manager 1 week
Measure
Keep rate after trial.
Customer Experience Manager monthly
Churn check
Trial vs not.
Customer Experience Manager quarterly
First result
1 quarter
Cost
Trial cost
Owner
Customer Experience Manager
Smallest test
Run trials on WiFi calls.
Why it works
Risks and how to handle them
Evidence
Comporium sells home security powered by Alarm.com from $39.99 a month, and its DSRs must hold an SC/NC Security License, so security is part of the door-to-door pitch. Existing internet customers are the easiest to reach.
Medium impactMedium effort First result in 2 quarters Outside Sales Manager
First action
Pull internet customers without security by territory.
How to measure it
Security adds
Now
–
Target
+25%
By
2 quarters
Steps
Pull list
By territory.
Salesforce Administrator 1 week
Offer
With Premium WiFi.
Vice President, Marketing, Media Services and Video Strategy 2 weeks
Email and mail
Existing customers.
Vice President, Marketing, Media Services and Video Strategy 1 month
DSR lists
Territory follow-up.
Outside Sales Manager ongoing
Install
Schedule.
Field Operations Manager ongoing
Measure
Adds and churn.
Outside Sales Manager monthly
First result
2 quarters
Cost
Mailers
Owner
Outside Sales Manager
Smallest test
Email one territory.
Why it works
Risks and how to handle them
Evidence
Comporium owns local media (CN2 news, "TV On My Side") and a YouTube channel with 260 videos, but the website has no blog since 2017 and only press releases. National rivals can't tell local stories.
Medium impactMedium effort First result in 2 quarters Vice President
First action
Film one video in the most recent build area.
How to measure it
Views per launch video
Now
–
Target
5,000
By
2 quarters
Steps
Plan series
One per build.
Vice President, Marketing, Media Services and Video Strategy 2 weeks
Film
Local family or business.
CN2 producer 1 month
Publish
YouTube and site.
Digital Marketing Manager per video
Air
CN2.
CN2 producer per video
Guides section
On the site.
Digital Marketing Manager 1 month
Measure
Views and address checks.
Vice President, Marketing, Media Services and Video Strategy monthly
First result
2 quarters
Cost
Production time
Owner
Vice President, Marketing, Media Services and Video Strategy
Smallest test
Make one video.
Why it works
Risks and how to handle them
Evidence
Comporium has an outages page and a status site, but the status site's footer still says 2020. During an outage, customers check, call and compare providers.
Medium impactMedium effort First result in 1 quarter Customer Experience Manager
First action
Set up outage texts for one area.
How to measure it
Outage call volume
Now
–
Target
-30%
By
2 quarters
Steps
Opt-in
Text alerts.
Customer Experience Manager 2 weeks
Trigger
From network monitoring.
Network Operations Manager 1 month
Status page
Update.
Digital Marketing Manager 1 week
Credits
Automatic rules.
Customer Experience Manager 1 month
Test
One area.
Customer Experience Manager 1 month
Measure
Calls and churn.
Customer Experience Manager monthly
First result
1 quarter
Cost
Text messaging costs
Owner
Customer Experience Manager
Smallest test
Fix the status page footer today.
Build the monitor. A live page fed by the public registries and re-checked every day. Usually live within days.
Book a working session
Why it works
Risks and how to handle them
Evidence
comporium.com has SPF "-all" and DKIM, but DMARC is "p=none", so spoofed email in Comporium's name is still delivered. ISP customers are common targets of fake billing emails.
Medium impactLow effort First result in 1 month IT Security Manager
First action
Read the last month of DMARC reports.
How to measure it
DMARC policy
Now
–
Target
quarantine, then reject
By
1 quarter
Steps
Reports
Review senders.
IT Security Manager 1 week
Fix senders
Align SPF and DKIM.
IT Security Manager 2 weeks
Quarantine
Policy change.
IT Security Manager 1 day
Monitor
Two weeks.
IT Security Manager 2 weeks
Reject
Policy change.
IT Security Manager 1 day
Tell customers
How to spot fake bills.
Customer Experience Manager 1 week
First result
1 month
Cost
$0
Owner
IT Security Manager
Smallest test
Check DMARC reports this week.
Why it works
Risks and how to handle them
Evidence

Big bets 3

Larger plays that can change the trajectory.

Comporium's press releases announce speeds up to 5 Gbps for thousands of newly built addresses, but the website tops out at Zipstream 1 Gig. AT&T Fiber advertises up to 5 GIG with no annual contract.
High impactHigh effort First result in 3 quarters Product Manager
First action
Price a 2 Gig plan for eligible addresses.
How to measure it
Multi-gig customers
Now
–
Target
2,000
By
4 quarters
Steps
Pricing
2 and 5 Gig.
Product Manager, Broadband 1 month
Eligibility
By address.
Network Planning Manager 1 month
Equipment
Multi-gig WiFi.
Network Engineering Manager 1 quarter
Website
Plans after address.
Digital Marketing Manager 1 month
Launch
Fiber areas first.
Vice President, Marketing, Media Services and Video Strategy 1 quarter
Measure
Take rate.
Product Manager, Broadband monthly
First result
3 quarters
Cost
Equipment costs
Owner
Product Manager, Broadband
Smallest test
Offer 2 Gig in one area.
Why it works
Risks and how to handle them
Evidence
Comporium builds fiber with private money and state GREAT grants, area by area. Residents outside the network have no way to say they want it.
High impactHigh effort First result in 4 quarters Network Planning Manager
First action
Add a sign-up to the failed address check.
How to measure it
Pre-registrations
Now
–
Target
5,000
By
4 quarters
Steps
Sign-up form
After address check.
Digital Marketing Manager 2 weeks
Demand map
For planners.
Network Planning Manager 1 month
Build ranking
Include demand.
Network Planning Manager quarterly
Grant support
Demand data.
Senior Vice President, Corporate Affairs per grant
Notify
When building starts.
Vice President, Marketing, Media Services and Video Strategy per build
Measure
Take rate vs other builds.
Network Planning Manager quarterly
First result
4 quarters
Cost
Staff time only
Owner
Network Planning Manager
Smallest test
Collect sign-ups for one month.
Why it works
Risks and how to handle them
Evidence
The business site sells internet, managed WiFi, Webex hosted voice, security and TV separately. Small businesses on new fiber routes want one provider and one bill.
Medium impactHigh effort First result in 4 quarters Business Solutions Manager
First action
Price a package for a ten-person office.
How to measure it
Bundles sold
Now
–
Target
100
By
4 quarters
Steps
Design
Four services.
Business Solutions Manager 1 month
Price
One monthly.
Business Solutions Manager 1 month
Proposal
Template.
Business Solutions Manager 2 weeks
Page
Business site.
Digital Marketing Manager 2 weeks
Sell
Midlands and York.
Business Solutions Sales Representative ongoing
Measure
Revenue per account.
Business Solutions Manager quarterly
First result
4 quarters
Cost
Staff time only
Owner
Business Solutions Manager
Smallest test
Propose it to ten businesses.
Why it works
Risks and how to handle them
Evidence

Wildcards 2

Unexpected experiments, each with a cheap way to test it.

Comporium has been run by five generations of one family for 113 years, runs a free telephone museum in Rock Hill, and its Pioneers have given over 20,000 hours of service. National rivals have nothing like it, and the website hides it under About.
Medium impactLow effort First result in 1 quarter Senior Vice President
First action
Add a "local for 113 years" line to the homepage.
How to measure it
Local preference score
Now
–
Target
+5 points
By
1 year
Steps
Message
Local and family-owned.
Vice President, Marketing, Media Services and Video Strategy 1 week
Homepage line
With link.
Digital Marketing Manager 1 hour
Museum tours
K-12 Connected tie-in.
Senior Vice President, Corporate Affairs ongoing
Pioneer stories
In videos.
Vice President, Marketing, Media Services and Video Strategy quarterly
Survey
Baseline.
Vice President, Marketing, Media Services and Video Strategy 1 month
Repeat
Yearly.
Vice President, Marketing, Media Services and Video Strategy yearly
First result
1 quarter
Cost
$0
Owner
Senior Vice President, Corporate Affairs
Smallest test
Add the line this week.
Why it works
Risks and how to handle them
Evidence
Customers who move return equipment and may switch provider at their new home, even inside Comporium's area. Movers are also the households a new-home program targets.
Medium impactLow effort First result in 1 quarter Vice President
First action
Add a "Moving?" link to My Comporium.
How to measure it
Mover retention
Now
–
Target
70%
By
2 quarters
Steps
Flow
New address and date.
Digital Marketing Manager 1 month
Keep price
Policy.
Customer Experience Manager 1 week
Install slots
Move-in day.
Field Operations Manager 2 weeks
Promote
Stores and drop boxes.
Retail Operations Manager ongoing
Realtor tie-in
Partner program.
Business Solutions Manager 1 month
Measure
Movers kept.
Customer Experience Manager monthly
First result
1 quarter
Cost
$0
Owner
Vice President, Marketing, Media Services and Video Strategy
Smallest test
Add the link to My Comporium.
Why it works
Risks and how to handle them
Evidence

How Programmable can help

Where an idea in this playbook is something Programmable builds or runs, it's listed here with what we'd do. Everything else is yours to run.

Have it built

Agency

2 of the 20 ideas are things Programmable builds and runs for its customers: pages, outreach, prospect lists, booking flows and monitors. Pick one, or send the whole list.

Prospect lists1The list compiled from public sources, verified, deduplicated and delivered to your CRM.

Monitors1A live page fed by the public registries and re-checked every day.

Tools for the rest

Info

Turn the research into a list you can act on

These ideas start with finding the right companies. Info finds them and the right person at each, researches every one and drafts the outreach, then asks before it sends.

Build this list in Info for idea #8 (opens programmable.info in a new tab)

New accounts: 100,000 free credits with code BETA100K

Find the companies

Other companies we have researched, each read from what they are hiring for.

See every playbook and website review

30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

Days 1 to 306 ideas
Fix the speed comparison and footprint number, layout shift, rep QR leave-behinds, online Lifeline and retention at equipment returns.
Days 31 to 6011 ideas
Fiber build launches, Midlands business pages, the builder program, one monthly total, Premium WiFi trials, security for customers, local video, outage texts and DMARC; history in marketing and movers.
Days 61 to 903 ideas
Commit to multi-gig plans, fiber demand sign-ups and a small-business bundle.

Comporium growth playbook

Diagnosis

Your speed comparison pits Zipstream against a 200 Mbps plan you no longer sell

Replace "available to over 30,000 homes" with today's fiber footprint

Fix the layout shift that makes real visitors fail Core Web Vitals

This week 6

How to run it: Your speed comparison pits Zipstream against a 200 Mbps plan you no longer sell

Steps

Why it works

Why it works

Ready to use

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Replace "available to over 30,000 homes" with today's fiber footprint

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Fix the layout shift that makes real visitors fail Core Web Vitals

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Give door-to-door reps a QR leave-behind that ties every web order to the rep

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Let households apply for Lifeline online instead of only in a store

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Ask why at the equipment drop box, and save some cancellations

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

This quarter 9

How to run it: Turn every fiber build into a street-by-street launch for the sales team

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Midlands business pages and a target list for the new Business Solutions rep

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: A builder and realtor partner program, not just a referral form

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence