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  • The brief
  • Start here
  • Idea portfolio
  • Effort vs impact
  • This week · 6
  • This quarter · 9
  • Big bets · 3
  • Wildcards · 3
  • How we can help
Generated Oct 18, 2026
  1. Programmable
  2. Playbooks
  3. Constructor
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growth playbook · Oct 18, 2026

constructor.com (opens in a new tab)

Constructor growth playbook

Diagnosis

Constructor is hiring to turn a strong product and a bold record into a repeatable enterprise machine: a Director of Product Marketing to sharpen positioning and competitive enablement, partner marketing to make Constructor the platforms' and consultancies' first recommendation, a UK/DACH partner ecosystem with local sales engineering and customer success, an RVP for 9–12 month enterprise cycles, and a GTM specialist to grow email recommendations.

Product hires point to three new revenue lines: agents, offsite search optimisation and retail media. The proof is unusually strong (analyst Leader placements, 98.5% retention, "never lost an A/B test"), but the public pages undersell it: the competitor page is stale and off the main site, the test record is not checkable, and the company facts disagree across job posts.

This playbook makes the proof checkable first, then builds partner and installed-base pipeline, then bets on data, self-serve proofs and a brand network.

Growth Score

8/10

Biggest Opportunity

Make the head-to-head record checkable (a current comparison hub, a public test ledger, a capped guarantee) and sell new lines (email, SEO pages, retail media) into the installed base that already trusts the engine.

Biggest Risk

In 9–12 month cycles against Algolia, Bloomreach, Coveo and Netcore Unbxd, an inconsistent or unverifiable claim costs more than a modest one, and spreading across agents, retail media, LATAM and DACH at once can thin a focused team.

01

Start here

The three moves to make first. Each one is written up in full below.

  1. 1

    Rebuild the competitor page on constructor.com, with current proof and one page per rival

    List every claim on the current page with its source and date, and strike the ones that are out of date.

    High impact First result in 1 month
  2. 2

    Publish the head-to-head A/B test record as a public ledger

    Pull the list of competitive tests from the sales team and mark which customers allow anonymized publication.

    High impact First result in 1 month
  3. 3

    One company fact sheet, so job posts, the About page and AI answers stop disagreeing

    Decide which year to state for founding and which for launch, and write the one-line explanation.

    Medium impact First result in 2 weeks

02

Your idea portfolio

21 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

  • 8 ideas are marked Unexpected: plays you are unlikely to have tried.

    5 of these are things Programmable can build and run for you.

Every idea placed by the effort it takes against the impact it could have. Quick wins sit top left; select a number to open that idea. The filters below narrow the list by status, timing, category and what Programmable can build.

Effort vs impactEach number is an idea. Select one to open it.
Impact →
Quick wins · 3Big bets · 9Fill-ins · 3Reconsider · 6
Effort →

Showing 21 of 21 ideas

This week 6

Quick wins with a clear first action.

  • 01

    The competitor page is the page a buyer reads in the last month of a 9–12 month cycle, and it undercuts itself: 2026 Leader badges next to a 2023 "Strong Performer" and a "Visionary" placement, 92% and 95% for the same measure, and it lives on a HubSpot subdomain outside the main sitemap.

    High impactLow effort First result in 1 month Director of Product Marketing

    First action

    List every claim on the current page with its source and date, and strike the ones that are out of date.

    How to measure it

    Proof Schedule requests from /compare pages

    Now
    –
    Target
    6 a month
    By
    90 days

    Steps

    1. 1

      Audit the claims

      Every number and badge on the page, with its source, date and owner.

      Director of Product Marketing 2 hours

    2. 2

      Pick one figure per measure

      One willingness-to-recommend number, one A/B record, the current analyst placements.

      Director of Product Marketing 1 hour

    3. 3

      Write the hub

      constructor.com/compare: the record, how tests are run, and the Proof Schedule.

      Director of Product Marketing 1 day

    4. 4

      Write four rival pages

      Algolia, Bloomreach, Coveo, Netcore Unbxd: fair fit, Constructor fit, proof.

      Director of Product Marketing 2 days

    5. 5

      Legal and analyst review

      Check analyst citation rules and comparative-claim wording.

      CEO 3 days

    6. 6

      Redirect and sitemap

      301 the info.constructor.com page to the hub and add all five to the sitemap.

      Director of Product Marketing 1 hour

    7. 7

      Enable sales

      Send the links to AEs with a two-line "when to use" note.

      RVP, Enterprise Sales 30 minutes

    First result
    1 month
    Cost
    $0 plus review time
    Owner
    Director of Product Marketing

    Smallest test

    Fix the stale lines on the existing page today and measure clicks to the Proof Schedule for two weeks.

    Why it works

    Move the page to constructor.com/compare with current analyst placements only, one willingness-to-recommend figure with its source and date, and the "70+ A/B tests, never lost" record stated with how the tests were run. Add short pages for Algolia, Bloomreach, Coveo and Netcore Unbxd, each with when to choose them, when to choose Constructor, and a Proof Schedule offer.

    The new Director of Product Marketing owns competitive positioning and sales enablement "on key launches and competitors". Fixing the page that already ranks for the comparison is the fastest win and gives AEs one link to send.

    Ready to use

    CopyRival page outline

    Title: Constructor vs <Rival> for enterprise ecommerce search
    1. Who <Rival> is a good fit for (one honest paragraph)
    2. Where Constructor differs: KPI-optimized ranking, glassbox AI, offsite and agents
    3. The test record: how head-to-head A/B tests are run, how many, what was measured
    4. Customer proof: one story from a retailer that switched
    5. Migration: the integration steps and typical timeline ("8 weeks or less")
    6. Run a Proof Schedule on your own data (CTA)

    Risks and how to handle them

    • Comparative claims draw objections from rivals

      State test conditions and keep each claim sourced and dated.

    • Analyst citation rules

      Use each firm's required wording and current report names only.

    Evidence

    • Your websiteThe competitor page sits on info.constructor.com, outside the main sitemap. It says Constructor has "been through over 70 A/B tests against competitors and have never lost one" against Algolia, Bloomreach, Coveo and Netcore Unbxd, but still cites a Forrester "Strong Performer" (Q3 2023) and a Gartner "Visionary" placement next to the 2026 Leader badges, and gives both 92% and 95% for willingness to recommend.Source
    • Your websiteHomepage: a Leader in the Gartner Magic Quadrant for Search & Product Discovery 2026, The Forrester Wave Q3 2025 and the IDC MarketScape ("the only product discovery vendor named a Leader by 3 independent analyst firms"); "+400 Billion requests powered per year", "8 Weeks or less to set up", "98.5% avg client retention rate over the last three years", G2 4.8 and Gartner Peer Reviews 4.9. Petco: a 13% lift in ecommerce conversions. Two offers: a Search Audit and an Agentic Audit.Source
    • HiringDirector of Product Marketing (posted July 23, 2026): a hands-on role to "define what makes Constructor genuinely different", own positioning and messaging, run launches with a "bill of materials" for each (value proposition, personas, objection handling, competition), and enable sales "on key launches and competitors". The post says the platform is "powerful, technically sophisticated and constantly evolving" and needs someone to "bring clarity to that complexity".Source
    • HiringRVP, Enterprise Sales: leads a team of Enterprise AEs on "9 - 12 month deal cycles" closing "6 and 7 figure deals", "building consensus across multiple business units". Also open: an Enterprise AE (marketing technology experience preferred), a LATAM Account Director, and a US Account Manager who runs "enterprise renewal and upsell cycles".Source
  • 02

    "Never lost an A/B test" is Constructor's strongest claim and it appears in job posts, the competitor page and sales decks, but there is no page a skeptical VP of Ecommerce can check. The Split/Test Digest already writes up single tests.

    High impactLow effort First result in 1 month Director of Product Marketing

    First action

    Pull the list of competitive tests from the sales team and mark which customers allow anonymized publication.

    How to measure it

    Opportunities with a ledger view before stage 3

    Now
    –
    Target
    40%
    By
    1 quarter

    Steps

    1. 1

      Collect the tests

      Every competitive A/B test, with the data the customer agreed to share.

      Director of Product Marketing 1 week

    2. 2

      Write the method

      How traffic is split, how long, what counts as a loss.

      Product lead 1 day

    3. 3

      Get permissions

      Customers choose named, anonymized or excluded.

      Account Management lead 2 weeks

    4. 4

      Build the page

      A sortable table linked to Digest posts.

      Director of Product Marketing 2 days

    5. 5

      Add to sales stages

      A ledger link in the stage-2 follow-up email.

      RVP, Enterprise Sales 1 hour

    6. 6

      Update quarterly

      New tests added with dates.

      Director of Product Marketing 2 hours a quarter

    First result
    1 month
    Cost
    $0
    Owner
    Director of Product Marketing

    Smallest test

    Publish the ten most recent tests as a table inside the comparison hub.

    Why it works

    A ledger page listing every competitive A/B test that can be shared: vertical, region, incumbent category (not named where contracts forbid it), test length, traffic split, the KPI and the result, plus the method. Each row links to a Split/Test Digest write-up where one exists.

    Buyers in 6–7 figure deals have heard "best AI" from every vendor; a checkable record turns the claim into evidence and gives the RVP's team something to forward to procurement.

    Risks and how to handle them

    • A future loss becomes public

      Publish every result, including ties; credibility comes from completeness.

    • Customer confidentiality

      Anonymize by default and get written approval for names.

    Evidence

    • HiringThe job posts describe the company differently: some say Constructor "was founded in 2015", others that it "has been in the market since 2019" or "Launched in 2019"; one ends "For more, visit: com." The posts also claim the engine has "never lost an A/B test to a competitive technology", serves "over 1 billion queries every day across 150 languages and roughly 100 countries", and that the company is "approximately doubling year over year".Source
    • Your websiteThe competitor page sits on info.constructor.com, outside the main sitemap. It says Constructor has "been through over 70 A/B tests against competitors and have never lost one" against Algolia, Bloomreach, Coveo and Netcore Unbxd, but still cites a Forrester "Strong Performer" (Q3 2023) and a Gartner "Visionary" placement next to the 2026 Leader badges, and gives both 92% and 95% for willingness to recommend.Source
    • Your websiteSplit/Test Digest (January 17, 2025): one of Constructor's largest beauty customers ran more than 20 email campaigns testing Constructor email recommendations against its legacy email recommendations tool. At a 50/50 split: sales +322%, orders +200%, click rate +33%, conversion +23%. The retailer had first bought Constructor for onsite recommendations.Source
    • HiringRVP, Enterprise Sales: leads a team of Enterprise AEs on "9 - 12 month deal cycles" closing "6 and 7 figure deals", "building consensus across multiple business units". Also open: an Enterprise AE (marketing technology experience preferred), a LATAM Account Director, and a US Account Manager who runs "enterprise renewal and upsell cycles".Source
  • 03

    Different job posts say Constructor was "founded in 2015" and has been "in the market since 2019"; one post ends "For more, visit: com." AI assistants and analysts quote job posts and About pages as facts, and enterprise buyers check them.

    Medium impactLow effort First result in 2 weeks Director of Product Marketing

    First action

    Decide which year to state for founding and which for launch, and write the one-line explanation.

    How to measure it

    Pages with conflicting facts

    Now
    –
    Target
    0
    By
    2 weeks

    Steps

    1. 1

      Gather every boilerplate

      Job posts, About, press, LinkedIn, G2 profile.

      Director of Product Marketing 2 hours

    2. 2

      Write the fact sheet

      Each fact with a date and owner.

      Director of Product Marketing 2 hours

    3. 3

      Update the job template

      Ashby boilerplate and the broken link.

      Recruiting lead 1 hour

    4. 4

      Update the site

      About page and press boilerplate.

      Director of Product Marketing 1 hour

    5. 5

      Update profiles

      LinkedIn, G2, Crunchbase and analyst profiles.

      Director of Product Marketing 2 hours

    6. 6

      Review quarterly

      Refresh scale numbers with dates.

      Director of Product Marketing 1 hour a quarter

    First result
    2 weeks
    Cost
    $0
    Owner
    Director of Product Marketing

    Smallest test

    Fix the job post template today; it reaches every candidate and crawler at once.

    Why it works

    Write one fact sheet (founding year, launch year, founders, scale figures with dates, customers that may be named, analyst placements) and use it for every job post template, the About page, press boilerplate and the LinkedIn page. Fix the broken link text in the post templates.

    Consistency is cheap and buyers notice when a vendor's own numbers disagree; this also feeds the comparison and ledger pages.

    Risks and how to handle them

    • Scale numbers go stale

      Every number carries "as of" and a quarterly review.

    Evidence

    • HiringThe job posts describe the company differently: some say Constructor "was founded in 2015", others that it "has been in the market since 2019" or "Launched in 2019"; one ends "For more, visit: com." The posts also claim the engine has "never lost an A/B test to a competitive technology", serves "over 1 billion queries every day across 150 languages and roughly 100 countries", and that the company is "approximately doubling year over year".Source
    • Your websiteHomepage: a Leader in the Gartner Magic Quadrant for Search & Product Discovery 2026, The Forrester Wave Q3 2025 and the IDC MarketScape ("the only product discovery vendor named a Leader by 3 independent analyst firms"); "+400 Billion requests powered per year", "8 Weeks or less to set up", "98.5% avg client retention rate over the last three years", G2 4.8 and Gartner Peer Reviews 4.9. Petco: a 13% lift in ecommerce conversions. Two offers: a Search Audit and an Agentic Audit.Source
  • 04

    The beauty retailer bought Constructor for onsite recommendations first, then tested email and saw sales +322% at a 50/50 split. The new GTM Specialist owns email recommendation revenue "through upsell, expansion, and new use cases", so the warmest pipeline is the installed base already sending behavioral data.

    High impactLow effort First result in 6 weeks Omnichannel Recommendations G…

    First action

    List customers using onsite recommendations whose ESP Constructor already connects to (Braze, Movable Ink and others).

    How to measure it

    Customers running the 30/70 test

    Now
    –
    Target
    8
    By
    1 quarter

    Steps

    1. 1

      Pick the accounts

      Onsite recommendations live, a supported ESP, a lifecycle program.

      Omnichannel Recommendations GTM Specialist 1 day

    2. 2

      Write the offer

      Three campaigns, 30/70, a results readout, no long contract.

      Omnichannel Recommendations GTM Specialist 1 day

    3. 3

      Brief account managers

      The offer, the beauty test and the setup steps.

      Account Management lead 1 hour

    4. 4

      Run setup

      ESP integration, feed and template placement.

      Omnichannel Recommendations GTM Specialist 1 week per account

    5. 5

      Read out results

      Sales, orders, CTR and conversion per campaign.

      Omnichannel Recommendations GTM Specialist 1 day per account

    6. 6

      Propose expansion

      A contract amendment with the measured lift.

      Account Management lead 2 weeks

    First result
    6 weeks
    Cost
    Specialist and integration time
    Owner
    Omnichannel Recommendations GTM Specialist

    Smallest test

    Run the offer with two friendly accounts before rolling it out.

    Why it works

    A packaged offer for current customers: connect the ESP, run Constructor recommendations on 30% of three campaigns against the current tool, report the results, then propose the move. Start with retailers whose onsite recommendations already perform well.

    The test structure already worked once, starting small at 30/70 lowers the risk for the email team, and the onsite data is already flowing.

    Risks and how to handle them

    • A weak first result

      Start with broadcast campaigns, as the beauty retailer did, and add triggered flows after.

    • Email team ownership

      Bring the CRM owner in at the start, not after the onsite team agrees.

    Evidence

    • Your websiteSplit/Test Digest (January 17, 2025): one of Constructor's largest beauty customers ran more than 20 email campaigns testing Constructor email recommendations against its legacy email recommendations tool. At a 50/50 split: sales +322%, orders +200%, click rate +33%, conversion +23%. The retailer had first bought Constructor for onsite recommendations.Source
    • HiringOmnichannel Recommendations GTM Specialist: "a foundational member" who owns "the activation, performance, and revenue growth of our AI-powered email recommendations offering": ESP integrations, feed setup, promotional, abandonment, post-purchase and lifecycle emails, and "revenue growth across a portfolio of customers through upsell, expansion, and new use cases". Incentive-based pay.Source
    • Your websiteHomepage: a Leader in the Gartner Magic Quadrant for Search & Product Discovery 2026, The Forrester Wave Q3 2025 and the IDC MarketScape ("the only product discovery vendor named a Leader by 3 independent analyst firms"); "+400 Billion requests powered per year", "8 Weeks or less to set up", "98.5% avg client retention rate over the last three years", G2 4.8 and Gartner Peer Reviews 4.9. Petco: a 13% lift in ecommerce conversions. Two offers: a Search Audit and an Agentic Audit.Source
  • 05

    Black Friday is November 27, 2026, and holiday search failures are visible, timed and costly. Constructor already offers a Search Audit and an Agentic Audit; sending a finished one is stronger than offering one.

    High impactMedium effort First result in 3 weeks RVP

    First action

    Pick 50 accounts in open territories and the 10 holiday queries per vertical.

    How to measure it

    Meetings booked from audits

    Now
    –
    Target
    12
    By
    December 15, 2026

    Steps

    1. 1

      Pick accounts and queries

      Fifty retailers, ten queries per vertical.

      RVP, Enterprise Sales 1 day

    2. 2

      Run the audits

      Screenshots of results for each query on each site.

      Sales engineering 1 week

    3. 3

      Write the two-pager

      Three failures, what the shopper sees, a fix.

      Director of Product Marketing 3 days

    4. 4

      Send personally

      From the AE, to the VP of Ecommerce, before Thanksgiving week.

      RVP, Enterprise Sales 2 days

    5. 5

      Offer January proof

      A Proof Schedule booked for the first week of January.

      RVP, Enterprise Sales ongoing

    6. 6

      Repeat for Boxing Day markets

      UK and DACH versions for the regional teams.

      Regional Partnerships Manager (UK/DACH) 1 week

    First result
    3 weeks
    Cost
    Team time
    Owner
    RVP, Enterprise Sales

    Smallest test

    Run the audit on five accounts this week and send them.

    Build the prospect list. The list compiled from public sources, verified, deduplicated and delivered to your CRM. Usually live within days.

    Book a working session

    Why it works

    Run the Search Audit on 50 target accounts' public sites for their top gift and seasonal queries ("gifts for dad", "ugly sweater", size and color queries), and send each a two-page result: three queries that fail, what a shopper sees, and the revenue at risk using their own category. Offer a Proof Schedule in January when traffic data is richest.

    The audit gives AEs a reason to call that is about the prospect's peak, not Constructor's product, and it starts January Proof Schedules when deal cycles begin.

    Risks and how to handle them

    • Pointing out failures annoys some buyers

      Frame each as a quick fix, sent privately, never posted.

    • Teams are frozen in peak season

      Ask for January, not now.

    Evidence

    • Your websiteHomepage: a Leader in the Gartner Magic Quadrant for Search & Product Discovery 2026, The Forrester Wave Q3 2025 and the IDC MarketScape ("the only product discovery vendor named a Leader by 3 independent analyst firms"); "+400 Billion requests powered per year", "8 Weeks or less to set up", "98.5% avg client retention rate over the last three years", G2 4.8 and Gartner Peer Reviews 4.9. Petco: a 13% lift in ecommerce conversions. Two offers: a Search Audit and an Agentic Audit.Source
    • Your websiteThe Proof Schedule: free, 2–4 weeks; install a beacon ("two lines of code") and upload the catalog, Constructor collects anonymous behavioral data for 2–3 weeks, then presents "a business case with the lifts you can expect" and search insights to use immediately.Source
    • HiringRVP, Enterprise Sales: leads a team of Enterprise AEs on "9 - 12 month deal cycles" closing "6 and 7 figure deals", "building consensus across multiple business units". Also open: an Enterprise AE (marketing technology experience preferred), a LATAM Account Director, and a US Account Manager who runs "enterprise renewal and upsell cycles".Source
  • 06

    Most news that matches "constructor" is about something else; the latest is an air-racing team described as a "constructor". Event attendees and analysts who search the name later compete with construction, racing and programming results.

    Medium impactLow effort First result in 1 month Director of Product Marketing

    First action

    Search the brand the ways prospects would ("Constructor search", "Constructor AI", "Constructor ecommerce") and record what ranks.

    How to measure it

    Clicks on brand-plus-category searches

    Now
    –
    Target
    +30%
    By
    1 quarter

    Steps

    1. 1

      Record results

      Ten brand searches in Google and two AI assistants.

      Director of Product Marketing 1 hour

    2. 2

      Fix titles

      Brand plus category on key pages.

      Director of Product Marketing 2 hours

    3. 3

      Entity profiles

      Wikidata, Crunchbase, Google Business, G2 descriptions.

      Director of Product Marketing 2 hours

    4. 4

      Partner wording

      Ask the 51 partners to use the full name and link.

      Senior Partner Marketing Manager 1 hour

    5. 5

      Check redirects

      Old constructor.io links still resolve.

      Director of Product Marketing 30 minutes

    6. 6

      Measure monthly

      Search Console brand queries.

      Director of Product Marketing 30 minutes a month

    First result
    1 month
    Cost
    $0
    Owner
    Director of Product Marketing

    Smallest test

    Change the homepage title and partner-page wording first.

    Why it works

    Use "Constructor, AI product discovery for ecommerce" consistently in titles, press boilerplate and profiles; claim and fill Wikidata, Crunchbase and the Google knowledge panel; ask partners to link with the full phrase; and keep the old constructor.io links redirecting.

    A brand that is also a common word needs its category attached to be found, especially by AI assistants building an answer about vendors.

    Risks and how to handle them

    • Slow to change

      Entity data takes weeks to update; measure monthly.

    Evidence

    • programmable.infoSite scan: 274 URLs in the sitemap (201 blog posts, 19 customer stories, 19 solutions, 16 Split/Test Digest posts), built on HubSpot CMS; mobile LCP 1.2s; DMARC policy "none". 36 news mentions of "constructor" in 30 days, the latest about an air-racing team called a "constructor", not the company.Source
    • Your websiteCustomer stories cover Petco, Bonobos, Belk, home24, Target Australia, Pick n Pay, flaschenpost, Grove Collaborative, Chubbies, Princess Auto, Cromwell and Fisheries Supply. The events page lists Shoptalk Fall, DMEXCO, Groceryshop, NRF Europe, eTail Boston, eCom Forum Brazil and Online Retailer in 2026.Source

This quarter 9

The core plays for the next three months.

  • 07

    The Partner Marketing Manager is judged on making Constructor "the partner's first recommendation". Connectors exist for every major platform, but a connector is not a reason for a platform's account team to bring Constructor into a deal.

    High impactMedium effort First result in 2 quarters Senior Partner Marketing Mana…

    First action

    Count shared customers per platform and pick the top three.

    How to measure it

    Partner-sourced pipeline share

    Now
    –
    Target
    20%
    By
    2 quarters

    Steps

    1. 1

      Rank platforms

      Shared customers and open deals per platform.

      Senior Partner Marketing Manager 2 days

    2. 2

      Build the package

      Landing page, competitor comparison, two stories.

      Senior Partner Marketing Manager 3 weeks

    3. 3

      Brief partner teams

      One enablement session per platform.

      Senior Partner Marketing Manager 1 month

    4. 4

      Run joint webinars

      One per platform per quarter.

      Senior Partner Marketing Manager quarterly

    5. 5

      Deal registration

      A form and SLA for partner-sourced leads.

      Senior Partner Marketing Manager 1 week

    6. 6

      Report

      Partner-sourced and influenced pipeline monthly.

      Senior Partner Marketing Manager monthly

    First result
    2 quarters
    Cost
    Webinar and content costs
    Owner
    Senior Partner Marketing Manager

    Smallest test

    Run one joint webinar with the platform that has the most shared customers.

    Why it works

    For the three platforms with the most shared customers, a joint package: a landing page ("Constructor for <platform>"), a one-page competitor comparison for the platform's account team, two shared customer stories, a joint webinar per quarter, and a deal registration path.

    Platform sellers are in every replatforming conversation, and replatforming is when search is replaced.

    Risks and how to handle them

    • Platforms push their own search

      Lead with use cases where the platform's native search falls short.

    Evidence

    • HiringSenior Partner Marketing Manager (Remote, Texas): build partner programs that "generate real demand" across North America, APAC and LATAM, make Constructor "the partner's first recommendation to their customers", report partner KPIs tied to pipeline and revenue, and run joint programs with hyperscalers (AWS), platforms (Shopify, Salesforce) and consultancies (Accenture, Deloitte).Source
    • Your websitePartners page: technology partners including Shopify, Salesforce Commerce Cloud, commercetools, BigCommerce, VTEX, SCAYLE, Elastic Path, Stripe, Braze, Movable Ink, Akeneo, Contentful and AWS, each with a connector; only six agency partners are listed (Convert Digital, Hyghstreet, Open Imagination, Overdose Digital, Pixel, Smith Commerce).Source
    • Your websiteCustomer stories cover Petco, Bonobos, Belk, home24, Target Australia, Pick n Pay, flaschenpost, Grove Collaborative, Chubbies, Princess Auto, Cromwell and Fisheries Supply. The events page lists Shoptalk Fall, DMEXCO, Groceryshop, NRF Europe, eTail Boston, eCom Forum Brazil and Online Retailer in 2026.Source
  • 08

    Only six agencies are listed as partners, and the new UK/DACH partnerships manager is meant to build an ecosystem of SIs, agencies and ISVs. DACH and Nordic customer success and a DACH sales engineer are being hired at the same time.

    High impactMedium effort First result in 2 quarters Regional Partnerships Manager

    First action

    List the integrators behind the last ten DACH and UK commerce replatforming announcements.

    How to measure it

    Certified UK/DACH partners

    Now
    –
    Target
    10
    By
    2 quarters

    Steps

    1. 1

      Target list

      Integrators that implement SFCC, commercetools, SCAYLE and Shopify Plus in the region.

      Regional Partnerships Manager (UK/DACH) 1 week

    2. 2

      Program terms

      Certification, referral fee, co-marketing.

      Regional Partnerships Manager (UK/DACH) 2 weeks

    3. 3

      Certification

      Two days, with the integration team.

      Integration team 1 month

    4. 4

      German page

      A partner page and deal registration in German.

      Senior Partner Marketing Manager 2 weeks

    5. 5

      Events

      Partner dinners at DMEXCO and NRF Europe.

      Regional Partnerships Manager (UK/DACH) event dates

    6. 6

      First joint deals

      Two co-sold opportunities per partner.

      Regional Partnerships Manager (UK/DACH) ongoing

    First result
    2 quarters
    Cost
    Certification and event costs
    Owner
    Regional Partnerships Manager (UK/DACH)

    Smallest test

    Certify two integrators who already have shared customers.

    Build the prospect list. The list compiled from public sources, verified, deduplicated and delivered to your CRM. Usually live within days.

    Book a working session

    Why it works

    A partner program for the region: a two-day certification for integrator developers, a referral fee on the first deal, a co-branded case study once live, a German-language partner page, and joint events around DMEXCO and NRF Europe.

    In DACH, integrators often decide the stack for mid-market and enterprise replatforming projects; a certified bench also shortens the "8 weeks or less" setup.

    Risks and how to handle them

    • Partners certify but never sell

      Tie the referral fee and listing to an active opportunity within 90 days.

    Evidence

    • HiringRegional Partnerships Manager, UK/DACH: establish and grow the partner ecosystem of systems integrators, agencies and ISVs in the UK and DACH to "drive revenue and expand market reach". Alongside it: a Sales Engineer (DACH), Senior Customer Success Managers for DACH, the Nordics and French-speaking accounts, and an Account Manager for the UK and Nordics.Source
    • Your websitePartners page: technology partners including Shopify, Salesforce Commerce Cloud, commercetools, BigCommerce, VTEX, SCAYLE, Elastic Path, Stripe, Braze, Movable Ink, Akeneo, Contentful and AWS, each with a connector; only six agency partners are listed (Convert Digital, Hyghstreet, Open Imagination, Overdose Digital, Pixel, Smith Commerce).Source
    • Your websiteCustomer stories cover Petco, Bonobos, Belk, home24, Target Australia, Pick n Pay, flaschenpost, Grove Collaborative, Chubbies, Princess Auto, Cromwell and Fisheries Supply. The events page lists Shoptalk Fall, DMEXCO, Groceryshop, NRF Europe, eTail Boston, eCom Forum Brazil and Online Retailer in 2026.Source
  • 09

    Constructor is hiring a backend engineer for "Offsite Search Optimisation" who knows SEO, GA4 and the Google Search Analytics API. That points to a product that turns a retailer's onsite search and collections into pages search engines can rank.

    High impactHigh effort First result in 2 quarters Product lead

    First action

    Pick ten customers with large catalogs and strong Search Console data who will share it.

    How to measure it

    Beta customers with measured organic lift

    Now
    –
    Target
    6 of 10
    By
    2 quarters

    Steps

    1. 1

      Recruit design partners

      Ten customers, mixed verticals.

      Account Management lead 1 month

    2. 2

      Find the gaps

      Queries with demand and no landing page.

      Product lead 2 weeks

    3. 3

      Governance

      Rules to avoid thin or duplicate pages.

      Product lead 2 weeks

    4. 4

      Ship pages

      Generated, reviewed and indexed.

      Product lead 1 month

    5. 5

      Measure

      Search Console and GA4 for each partner.

      Product lead 1 quarter

    6. 6

      Publish

      An anonymized results write-up and a launch plan.

      Director of Product Marketing 2 weeks

    First result
    2 quarters
    Cost
    Engineering time
    Owner
    Product lead

    Smallest test

    Run the gap analysis for one customer and share it with their SEO lead.

    Why it works

    Run a design-partner beta with ten customers: pick long-tail queries with demand and no matching category page, generate governed landing pages from Constructor results, and measure organic sessions and revenue in Search Console and GA4. Publish the anonymized results.

    Ecommerce SEO budgets are larger than site search budgets in many retailers, and a measured organic lift is a second buyer (the SEO team) for the same platform.

    Risks and how to handle them

    • Thin pages hurt rankings

      Publish only where the results are useful and unique; noindex the rest.

    • Search engine policy changes

      Follow Google's guidance on scaled content and keep humans in review.

    Evidence

    • HiringProduct and engineering hires that point at new revenue lines: a designer for the AI Agent Tools team ("define what agentic shopping looks like", working with "Agent Orchestrators"), a backend engineer for Offsite Search Optimisation (SEO fundamentals, GA4 and the Google Search Analytics API), a new Retail Media team building a dashboard for retailers and brands, a FullStack Engineer for Prospect UI Solutions who works with "prospective customers" and account executives (web scraping a plus), and a Customer Onboarding PM measured on reducing integration time-to-value. Four integration roles were posted on October 16, 2026.Source
    • programmable.infoSite scan: 274 URLs in the sitemap (201 blog posts, 19 customer stories, 19 solutions, 16 Split/Test Digest posts), built on HubSpot CMS; mobile LCP 1.2s; DMARC policy "none". 36 news mentions of "constructor" in 30 days, the latest about an air-racing team called a "constructor", not the company.Source
    • Your websiteSplit/Test Digest (January 17, 2025): one of Constructor's largest beauty customers ran more than 20 email campaigns testing Constructor email recommendations against its legacy email recommendations tool. At a 50/50 split: sales +322%, orders +200%, click rate +33%, conversion +23%. The retailer had first bought Constructor for onsite recommendations.Source
  • 10

    A new Retail Media team is building a dashboard for retailers and brands, and Retail Media is already on the product menu. Retailers already running Constructor search and browse have the placements; what they lack is a number to take to their brand partners.

    High impactMedium effort First result in 2 quarters Product lead

    First action

    Write the estimate formula: placements x traffic x fill x price, with conservative defaults.

    How to measure it

    Customers running a retail media pilot

    Now
    –
    Target
    5
    By
    2 quarters

    Steps

    1. 1

      Formula

      Conservative assumptions agreed with finance.

      Product lead 1 week

    2. 2

      Rank customers

      Traffic, catalog depth, brand mix.

      Account Management lead 1 week

    3. 3

      Add to QBRs

      A one-page estimate per account.

      Account Management lead 1 quarter

    4. 4

      Pilot terms

      Top five brands, one quarter.

      Product lead 2 weeks

    5. 5

      Launch dashboard

      The Retail Media team's first release to pilots.

      Product lead 1 quarter

    6. 6

      Publish results

      Anonymized pilot results.

      Director of Product Marketing 1 month

    First result
    2 quarters
    Cost
    Pilot support time
    Owner
    Product lead

    Smallest test

    Put the estimate in the next five QBRs.

    Why it works

    For each customer with enough traffic, estimate sponsored-product revenue from search and browse placements at conservative fill and price, show it in their QBR, and offer a pilot with their top five brands.

    Retail media is new profit for a retailer, not a cost line, which changes the renewal conversation.

    Risks and how to handle them

    • Ads hurt relevance

      Cap sponsored slots and show relevance metrics next to revenue.

    Evidence

    • HiringProduct and engineering hires that point at new revenue lines: a designer for the AI Agent Tools team ("define what agentic shopping looks like", working with "Agent Orchestrators"), a backend engineer for Offsite Search Optimisation (SEO fundamentals, GA4 and the Google Search Analytics API), a new Retail Media team building a dashboard for retailers and brands, a FullStack Engineer for Prospect UI Solutions who works with "prospective customers" and account executives (web scraping a plus), and a Customer Onboarding PM measured on reducing integration time-to-value. Four integration roles were posted on October 16, 2026.Source
    • Your websiteHomepage: a Leader in the Gartner Magic Quadrant for Search & Product Discovery 2026, The Forrester Wave Q3 2025 and the IDC MarketScape ("the only product discovery vendor named a Leader by 3 independent analyst firms"); "+400 Billion requests powered per year", "8 Weeks or less to set up", "98.5% avg client retention rate over the last three years", G2 4.8 and Gartner Peer Reviews 4.9. Petco: a 13% lift in ecommerce conversions. Two offers: a Search Audit and an Agentic Audit.Source
    • HiringRVP, Enterprise Sales: leads a team of Enterprise AEs on "9 - 12 month deal cycles" closing "6 and 7 figure deals", "building consensus across multiple business units". Also open: an Enterprise AE (marketing technology experience preferred), a LATAM Account Director, and a US Account Manager who runs "enterprise renewal and upsell cycles".Source
  • 11

    Constructor is hiring a FullStack Engineer for "Prospect UI Solutions" who works with prospects and AEs and knows web scraping, and a designer for an ecommerce demo site. Demos of a generic store are easy to dismiss in a 9–12 month cycle.

    High impactMedium effort First result in 1 quarter RVP

    First action

    Pick the first 20 accounts and confirm which public catalog data can be used.

    How to measure it

    Meeting rate on personalized demo outreach

    Now
    –
    Target
    25%
    By
    1 quarter

    Steps

    1. 1

      Pick accounts

      Top 100 by fit and timing.

      RVP, Enterprise Sales 1 week

    2. 2

      Data rules

      Public pages only; delete on request.

      CEO 1 week

    3. 3

      Build the template

      Search, browse and one agent flow.

      Prospect UI team 1 month

    4. 4

      Produce demos

      Five a week.

      Prospect UI team ongoing

    5. 5

      Send

      Private link from the AE.

      RVP, Enterprise Sales ongoing

    6. 6

      Convert

      Offer the Proof Schedule in the first meeting.

      RVP, Enterprise Sales ongoing

    First result
    1 quarter
    Cost
    Engineering time
    Owner
    RVP, Enterprise Sales

    Smallest test

    Build five demos and compare meeting rates with standard outreach.

    Build the prospect list. The list compiled from public sources, verified, deduplicated and delivered to your CRM. Usually live within days.

    Book a working session

    Why it works

    For the top 100 accounts, a demo using the prospect's public catalog and real queries: their category page, their search, their worst query fixed. Send it as a private link before the first meeting, then turn it into a Proof Schedule.

    Seeing your own products ranked better is more persuasive than any case study and gives champions something to show internally.

    Risks and how to handle them

    • Using a prospect's catalog without permission

      Public data only, private links, and deletion on request.

    Evidence

    • HiringProduct and engineering hires that point at new revenue lines: a designer for the AI Agent Tools team ("define what agentic shopping looks like", working with "Agent Orchestrators"), a backend engineer for Offsite Search Optimisation (SEO fundamentals, GA4 and the Google Search Analytics API), a new Retail Media team building a dashboard for retailers and brands, a FullStack Engineer for Prospect UI Solutions who works with "prospective customers" and account executives (web scraping a plus), and a Customer Onboarding PM measured on reducing integration time-to-value. Four integration roles were posted on October 16, 2026.Source
    • Your websiteThe Proof Schedule: free, 2–4 weeks; install a beacon ("two lines of code") and upload the catalog, Constructor collects anonymous behavioral data for 2–3 weeks, then presents "a business case with the lifts you can expect" and search insights to use immediately.Source
    • HiringRVP, Enterprise Sales: leads a team of Enterprise AEs on "9 - 12 month deal cycles" closing "6 and 7 figure deals", "building consensus across multiple business units". Also open: an Enterprise AE (marketing technology experience preferred), a LATAM Account Director, and a US Account Manager who runs "enterprise renewal and upsell cycles".Source
  • 12

    Constructor sells an AI Shopping Agent, a Product Insights Agent and agentic checkout with Stripe, and offers an Agentic Audit. Most retailers do not know what "ready for agentic shopping" means in practice.

    Medium impactMedium effort First result in 1 quarter Director of Product Marketing

    First action

    Write the twelve checklist items with the agent team.

    How to measure it

    Agentic Audit requests

    Now
    –
    Target
    20 a quarter
    By
    1 quarter

    Steps

    1. 1

      Write items

      Twelve items with examples.

      Director of Product Marketing 1 week

    2. 2

      Design

      A one-page checklist and a web page.

      Director of Product Marketing 1 week

    3. 3

      Score examples

      Five anonymized stores scored.

      Product lead 1 week

    4. 4

      Launch

      Email, LinkedIn and partner newsletter.

      Director of Product Marketing 1 week

    5. 5

      Route

      Audit requests to AEs within a day.

      RVP, Enterprise Sales ongoing

    6. 6

      Update

      Quarterly as agent products ship.

      Director of Product Marketing quarterly

    First result
    1 quarter
    Cost
    $0
    Owner
    Director of Product Marketing

    Smallest test

    Publish the checklist as a LinkedIn post first and count audit requests.

    Why it works

    A public checklist: product attributes complete enough for questions, answers to the top pre-purchase questions on product pages, structured data, checkout inside the conversation. Each item links to the Agentic Audit.

    A practical checklist gets shared inside retail teams, and the audit is the natural next step.

    Risks and how to handle them

    • Agentic hype fatigue

      Keep it concrete: attributes, answers, checkout.

    Evidence

    • Your websiteAgentic products: an AI Shopping Agent, a Product Insights Agent and a Merchant Intelligence Agent, and a Constructor + Stripe "Agentic Checkout" page where shoppers pay with Stripe Checkout and Link inside the agent conversation.Source
    • Your websiteHomepage: a Leader in the Gartner Magic Quadrant for Search & Product Discovery 2026, The Forrester Wave Q3 2025 and the IDC MarketScape ("the only product discovery vendor named a Leader by 3 independent analyst firms"); "+400 Billion requests powered per year", "8 Weeks or less to set up", "98.5% avg client retention rate over the last three years", G2 4.8 and Gartner Peer Reviews 4.9. Petco: a 13% lift in ecommerce conversions. Two offers: a Search Audit and an Agentic Audit.Source
    • HiringProduct and engineering hires that point at new revenue lines: a designer for the AI Agent Tools team ("define what agentic shopping looks like", working with "Agent Orchestrators"), a backend engineer for Offsite Search Optimisation (SEO fundamentals, GA4 and the Google Search Analytics API), a new Retail Media team building a dashboard for retailers and brands, a FullStack Engineer for Prospect UI Solutions who works with "prospective customers" and account executives (web scraping a plus), and a Customer Onboarding PM measured on reducing integration time-to-value. Four integration roles were posted on October 16, 2026.Source
  • 13

    Constructor reports 98.5% average client retention over three years and a 4.8 on G2, and new CSMs are starting in DACH, the Nordics and French-speaking markets. Enterprise buyers ask for references in their own region and vertical.

    Medium impactMedium effort First result in 1 quarter Account Management lead

    First action

    List customers by vertical and region who have agreed to be references.

    How to measure it

    Verticals and regions with a reference

    Now
    –
    Target
    100% of active ones
    By
    1 quarter

    Steps

    1. 1

      Map coverage

      Verticals x regions with and without references.

      Account Management lead 1 week

    2. 2

      Recruit

      Ask happy accounts at QBRs.

      Account Management lead 1 quarter

    3. 3

      Reviews

      G2 and Gartner Peer Insights requests after QBRs.

      Account Management lead ongoing

    4. 4

      Calendar

      Track reference calls per customer.

      Account Management lead 1 day

    5. 5

      Thank-yous

      Event passes or donations.

      Account Management lead ongoing

    6. 6

      Report

      References used per closed deal.

      RVP, Enterprise Sales quarterly

    First result
    1 quarter
    Cost
    Small thank-you budget
    Owner
    Account Management lead

    Smallest test

    Fill the gaps for DACH and the Nordics first.

    Why it works

    A reference program: a named reference per vertical and region, a review request at each successful QBR, a small thank-you, and a reference calendar so no customer is asked too often.

    References close long enterprise cycles, and regional references are what new markets lack.

    Risks and how to handle them

    • Reference fatigue

      Cap calls per customer each quarter.

    Evidence

    • Your websiteHomepage: a Leader in the Gartner Magic Quadrant for Search & Product Discovery 2026, The Forrester Wave Q3 2025 and the IDC MarketScape ("the only product discovery vendor named a Leader by 3 independent analyst firms"); "+400 Billion requests powered per year", "8 Weeks or less to set up", "98.5% avg client retention rate over the last three years", G2 4.8 and Gartner Peer Reviews 4.9. Petco: a 13% lift in ecommerce conversions. Two offers: a Search Audit and an Agentic Audit.Source
    • HiringRegional Partnerships Manager, UK/DACH: establish and grow the partner ecosystem of systems integrators, agencies and ISVs in the UK and DACH to "drive revenue and expand market reach". Alongside it: a Sales Engineer (DACH), Senior Customer Success Managers for DACH, the Nordics and French-speaking accounts, and an Account Manager for the UK and Nordics.Source
    • Your websiteCustomer stories cover Petco, Bonobos, Belk, home24, Target Australia, Pick n Pay, flaschenpost, Grove Collaborative, Chubbies, Princess Auto, Cromwell and Fisheries Supply. The events page lists Shoptalk Fall, DMEXCO, Groceryshop, NRF Europe, eTail Boston, eCom Forum Brazil and Online Retailer in 2026.Source
  • 14

    Three published stories are B2B or industrial retailers, and B2B is a separate solution page. B2B catalogs (part numbers, units, specs) are where generic search fails most visibly.

    Medium impactMedium effort First result in 1 quarter Director of Product Marketing

    First action

    Ask one of the three B2B customers to join a webinar.

    How to measure it

    B2B opportunities created

    Now
    –
    Target
    15
    By
    1 quarter

    Steps

    1. 1

      Bundle stories

      Three B2B stories in one PDF.

      Director of Product Marketing 1 week

    2. 2

      Demo

      Part-number and spec queries.

      Sales engineering 2 weeks

    3. 3

      Webinar

      One customer, one quarter.

      Director of Product Marketing 1 month

    4. 4

      Target list

      Distributors on supported platforms.

      RVP, Enterprise Sales 1 week

    5. 5

      Outbound

      Sequenced with the bundle.

      RVP, Enterprise Sales 1 quarter

    6. 6

      Measure

      B2B pipeline and wins.

      Director of Product Marketing monthly

    First result
    1 quarter
    Cost
    Webinar costs
    Owner
    Director of Product Marketing

    Smallest test

    Publish the bundle and send it to 30 distributors.

    Build the prospect list. The list compiled from public sources, verified, deduplicated and delivered to your CRM. Usually live within days.

    Book a working session

    Why it works

    A launch kit for B2B: a part-number and spec search demo, the three stories as a bundle, a webinar with one customer, and outbound to distributors on the same commerce platforms.

    A clear B2B story uses proof Constructor already has and opens a vertical where the buyer feels search pain daily.

    Risks and how to handle them

    • Long B2B cycles

      Lead with the Proof Schedule on their own catalog.

    Evidence

    • Your websiteCustomer stories cover Petco, Bonobos, Belk, home24, Target Australia, Pick n Pay, flaschenpost, Grove Collaborative, Chubbies, Princess Auto, Cromwell and Fisheries Supply. The events page lists Shoptalk Fall, DMEXCO, Groceryshop, NRF Europe, eTail Boston, eCom Forum Brazil and Online Retailer in 2026.Source
    • HiringDirector of Product Marketing (posted July 23, 2026): a hands-on role to "define what makes Constructor genuinely different", own positioning and messaging, run launches with a "bill of materials" for each (value proposition, personas, objection handling, competition), and enable sales "on key launches and competitors". The post says the platform is "powerful, technically sophisticated and constantly evolving" and needs someone to "bring clarity to that complexity".Source
    • Your websitePartners page: technology partners including Shopify, Salesforce Commerce Cloud, commercetools, BigCommerce, VTEX, SCAYLE, Elastic Path, Stripe, Braze, Movable Ink, Akeneo, Contentful and AWS, each with a connector; only six agency partners are listed (Convert Digital, Hyghstreet, Open Imagination, Overdose Digital, Pixel, Smith Commerce).Source
  • 15

    Constructor is hiring a LATAM Account Director, lists VTEX as a commerce partner, attends eCom Forum Brazil and has a data team in Brazil. There are no Spanish or Portuguese pages in the sitemap.

    Medium impactMedium effort First result in 2 quarters LATAM Account Director

    First action

    Ask VTEX for the list of shared prospects in Brazil and Mexico.

    How to measure it

    LATAM opportunities created

    Now
    –
    Target
    10
    By
    2 quarters

    Steps

    1. 1

      Translate key pages

      Homepage, Proof Schedule, two stories.

      Director of Product Marketing 1 month

    2. 2

      VTEX plan

      Joint webinar and shared prospect list.

      Senior Partner Marketing Manager 1 month

    3. 3

      Targets

      Top VTEX retailers in Brazil and Mexico.

      LATAM Account Director 2 weeks

    4. 4

      Outbound

      In local language.

      LATAM Account Director 1 quarter

    5. 5

      Events

      eCom Forum Brazil follow-up.

      LATAM Account Director event dates

    6. 6

      Review

      Pipeline after two quarters.

      CEO 2 quarters

    First result
    2 quarters
    Cost
    Translation and event costs
    Owner
    LATAM Account Director

    Smallest test

    Translate the Proof Schedule page and run one VTEX webinar.

    Build the prospect list. The list compiled from public sources, verified, deduplicated and delivered to your CRM. Usually live within days.

    Book a working session

    Why it works

    Spanish and Portuguese versions of the homepage, Proof Schedule and two stories; a joint VTEX webinar; and a target list of large VTEX retailers in Brazil and Mexico.

    A partner-led entry is cheaper than cold outbound in a new region, and local-language pages are table stakes for retailers there.

    Risks and how to handle them

    • Spreading the team thin

      One partner and two countries first.

    Evidence

    • HiringRVP, Enterprise Sales: leads a team of Enterprise AEs on "9 - 12 month deal cycles" closing "6 and 7 figure deals", "building consensus across multiple business units". Also open: an Enterprise AE (marketing technology experience preferred), a LATAM Account Director, and a US Account Manager who runs "enterprise renewal and upsell cycles".Source
    • Your websitePartners page: technology partners including Shopify, Salesforce Commerce Cloud, commercetools, BigCommerce, VTEX, SCAYLE, Elastic Path, Stripe, Braze, Movable Ink, Akeneo, Contentful and AWS, each with a connector; only six agency partners are listed (Convert Digital, Hyghstreet, Open Imagination, Overdose Digital, Pixel, Smith Commerce).Source
    • Your websiteCustomer stories cover Petco, Bonobos, Belk, home24, Target Australia, Pick n Pay, flaschenpost, Grove Collaborative, Chubbies, Princess Auto, Cromwell and Fisheries Supply. The events page lists Shoptalk Fall, DMEXCO, Groceryshop, NRF Europe, eTail Boston, eCom Forum Brazil and Online Retailer in 2026.Source

Big bets 3

Larger plays that can change the trajectory.

  • 16

    Constructor says it serves over a billion queries a day across 150 languages. Nobody else in the category can publish search conversion, zero-result rates and query trends by vertical at that scale.

    High impactHigh effort First result in 3 quarters CEO

    First action

    Pick five metrics that can be published without exposing any customer.

    How to measure it

    Proof Schedules citing the benchmark

    Now
    –
    Target
    15 a quarter
    By
    3 quarters

    Steps

    1. 1

      Choose metrics

      Five, safe to aggregate.

      Product lead 2 weeks

    2. 2

      Data rules

      Minimum group sizes and customer opt-out.

      CEO 1 month

    3. 3

      Build the pipeline

      Quarterly aggregation.

      Product lead 1 quarter

    4. 4

      Write the report

      Findings by vertical.

      Director of Product Marketing 1 month

    5. 5

      Private comparisons

      Each customer versus its vertical.

      Account Management lead 1 month

    6. 6

      Launch

      Press, analysts, LinkedIn.

      Director of Product Marketing quarterly

    First result
    3 quarters
    Cost
    Data and design time
    Owner
    CEO

    Smallest test

    Publish one metric (zero-result rate by vertical) as a blog post.

    Why it works

    A quarterly, anonymized benchmark: zero-result rates, search conversion versus browse, the share of natural-language queries, and the rise of agent conversations, by vertical and region. Each retailer gets its own private comparison; the public report gets press and analyst attention.

    A benchmark becomes the number buyers and analysts quote, and the private comparison is a reason for customers to expand and prospects to start a Proof Schedule.

    Risks and how to handle them

    • Customer data concerns

      Aggregate, publish minimum group sizes and let customers opt out.

    Evidence

    • HiringThe job posts describe the company differently: some say Constructor "was founded in 2015", others that it "has been in the market since 2019" or "Launched in 2019"; one ends "For more, visit: com." The posts also claim the engine has "never lost an A/B test to a competitive technology", serves "over 1 billion queries every day across 150 languages and roughly 100 countries", and that the company is "approximately doubling year over year".Source
    • Your websiteHomepage: a Leader in the Gartner Magic Quadrant for Search & Product Discovery 2026, The Forrester Wave Q3 2025 and the IDC MarketScape ("the only product discovery vendor named a Leader by 3 independent analyst firms"); "+400 Billion requests powered per year", "8 Weeks or less to set up", "98.5% avg client retention rate over the last three years", G2 4.8 and Gartner Peer Reviews 4.9. Petco: a 13% lift in ecommerce conversions. Two offers: a Search Audit and an Agentic Audit.Source
    • Your websiteSplit/Test Digest (January 17, 2025): one of Constructor's largest beauty customers ran more than 20 email campaigns testing Constructor email recommendations against its legacy email recommendations tool. At a 50/50 split: sales +322%, orders +200%, click rate +33%, conversion +23%. The retailer had first bought Constructor for onsite recommendations.Source
  • 17

    The Proof Schedule already runs on a beacon and a catalog upload with a business case at the end. Today it needs a sales team, and the Customer Onboarding PM is being hired to reduce integration time-to-value.

    High impactHigh effort First result in 3 quarters Product lead

    First action

    Map which Proof Schedule steps are manual today.

    How to measure it

    Self-serve proofs converted to opportunities

    Now
    –
    Target
    30%
    By
    3 quarters

    Steps

    1. 1

      Map manual steps

      From kickoff to business case.

      Product lead 2 weeks

    2. 2

      Automate setup

      Beacon check and catalog validation.

      Product lead 1 quarter

    3. 3

      Automate the case

      A templated business case from the data.

      Product lead 1 quarter

    4. 4

      Thresholds

      When sales steps in.

      RVP, Enterprise Sales 1 week

    5. 5

      Launch

      From the comparison hub and audits.

      Director of Product Marketing 1 month

    6. 6

      Review

      Conversion and deal size.

      CEO quarterly

    First result
    3 quarters
    Cost
    Engineering time
    Owner
    Product lead

    Smallest test

    Automate the business case for the next five sales-run proofs.

    Why it works

    A self-serve version: sign up, add the beacon, upload the catalog, and receive an automated business case after three weeks, with a sales call only if the projected lift passes a threshold.

    It lets the same proof reach retailers below the enterprise line without adding AEs, and qualifies demand before a person spends time on it.

    Risks and how to handle them

    • Weak data produces weak cases

      Require minimum traffic before the case is generated.

    Evidence

    • Your websiteThe Proof Schedule: free, 2–4 weeks; install a beacon ("two lines of code") and upload the catalog, Constructor collects anonymous behavioral data for 2–3 weeks, then presents "a business case with the lifts you can expect" and search insights to use immediately.Source
    • HiringProduct and engineering hires that point at new revenue lines: a designer for the AI Agent Tools team ("define what agentic shopping looks like", working with "Agent Orchestrators"), a backend engineer for Offsite Search Optimisation (SEO fundamentals, GA4 and the Google Search Analytics API), a new Retail Media team building a dashboard for retailers and brands, a FullStack Engineer for Prospect UI Solutions who works with "prospective customers" and account executives (web scraping a plus), and a Customer Onboarding PM measured on reducing integration time-to-value. Four integration roles were posted on October 16, 2026.Source
    • HiringRVP, Enterprise Sales: leads a team of Enterprise AEs on "9 - 12 month deal cycles" closing "6 and 7 figure deals", "building consensus across multiple business units". Also open: an Enterprise AE (marketing technology experience preferred), a LATAM Account Director, and a US Account Manager who runs "enterprise renewal and upsell cycles".Source
  • 18

    Retail media inside one retailer is useful; brands want reach across many. Constructor sits in the search and browse of retailers across verticals.

    High impactHigh effort First result in 4 quarters CEO

    First action

    Ask three pet and beauty customers whether they would join a shared network.

    How to measure it

    Retailers in the network

    Now
    –
    Target
    10
    By
    4 quarters

    Steps

    1. 1

      Retailer interest

      Three conversations per vertical.

      CEO 1 month

    2. 2

      Network terms

      Consent, revenue share, data rules.

      CEO 1 quarter

    3. 3

      Brand pilots

      Three brands per vertical.

      Retail media lead 1 quarter

    4. 4

      Reporting

      Shared dashboard.

      Product lead 1 quarter

    5. 5

      Sell

      To brand marketing teams.

      Retail media lead ongoing

    6. 6

      Review

      Revenue and retailer satisfaction.

      CEO quarterly

    First result
    4 quarters
    Cost
    A retail media sales hire
    Owner
    CEO

    Smallest test

    Start with one vertical where three customers do not compete directly.

    Why it works

    Once ten retailers run retail media, offer brands a single buy across them by category (pet, beauty, home), with retailer consent, revenue share and shared reporting.

    It creates a second customer (brands) and makes Constructor harder to replace for the retailers earning from it.

    Risks and how to handle them

    • Retailers compete for the same brands

      Retailer opt-in per campaign and transparent reporting.

    Evidence

    • HiringProduct and engineering hires that point at new revenue lines: a designer for the AI Agent Tools team ("define what agentic shopping looks like", working with "Agent Orchestrators"), a backend engineer for Offsite Search Optimisation (SEO fundamentals, GA4 and the Google Search Analytics API), a new Retail Media team building a dashboard for retailers and brands, a FullStack Engineer for Prospect UI Solutions who works with "prospective customers" and account executives (web scraping a plus), and a Customer Onboarding PM measured on reducing integration time-to-value. Four integration roles were posted on October 16, 2026.Source
    • Your websiteCustomer stories cover Petco, Bonobos, Belk, home24, Target Australia, Pick n Pay, flaschenpost, Grove Collaborative, Chubbies, Princess Auto, Cromwell and Fisheries Supply. The events page lists Shoptalk Fall, DMEXCO, Groceryshop, NRF Europe, eTail Boston, eCom Forum Brazil and Online Retailer in 2026.Source
    • Your websiteHomepage: a Leader in the Gartner Magic Quadrant for Search & Product Discovery 2026, The Forrester Wave Q3 2025 and the IDC MarketScape ("the only product discovery vendor named a Leader by 3 independent analyst firms"); "+400 Billion requests powered per year", "8 Weeks or less to set up", "98.5% avg client retention rate over the last three years", G2 4.8 and Gartner Peer Reviews 4.9. Petco: a 13% lift in ecommerce conversions. Two offers: a Search Audit and an Agentic Audit.Source

Wildcards 3

Unexpected experiments, each with a cheap way to test it.

  • 19

    "Never lost" is believed less the more often it is said. A guarantee turns it into a commitment.

    Medium impactMedium effort First result in 1 quarter CEO

    First action

    Draft the terms with finance and legal for one segment.

    How to measure it

    Acceptance rate of proposed proofs

    Now
    –
    Target
    +20%
    By
    1 quarter

    Steps

    1. 1

      Define terms

      KPI, split, duration, what counts as a loss.

      CEO 2 weeks

    2. 2

      Legal review

      Contract language.

      CEO 2 weeks

    3. 3

      Pick segment

      Enterprise prospects with clean data.

      RVP, Enterprise Sales 1 week

    4. 4

      Offer

      In the Proof Schedule proposal.

      RVP, Enterprise Sales ongoing

    5. 5

      Track

      Wins, losses, costs.

      RVP, Enterprise Sales ongoing

    6. 6

      Publish

      Add guaranteed tests to the ledger.

      Director of Product Marketing quarterly

    First result
    1 quarter
    Cost
    Exposure capped by terms
    Owner
    CEO

    Smallest test

    Offer it to three prospects in active evaluation.

    Why it works

    For qualified enterprise prospects, a written promise: if Constructor does not beat the incumbent on the agreed KPI in a proper A/B test, Constructor pays for the test's costs or donates a fixed amount. Terms define traffic, duration and KPI.

    It answers the buyer's real fear (wasted months) and makes the claim impossible to ignore.

    Risks and how to handle them

    • Paying out on a loss

      Cap the amount; a loss is cheaper than the credibility gained.

    Evidence

    • Your websiteThe competitor page sits on info.constructor.com, outside the main sitemap. It says Constructor has "been through over 70 A/B tests against competitors and have never lost one" against Algolia, Bloomreach, Coveo and Netcore Unbxd, but still cites a Forrester "Strong Performer" (Q3 2023) and a Gartner "Visionary" placement next to the 2026 Leader badges, and gives both 92% and 95% for willingness to recommend.Source
    • HiringThe job posts describe the company differently: some say Constructor "was founded in 2015", others that it "has been in the market since 2019" or "Launched in 2019"; one ends "For more, visit: com." The posts also claim the engine has "never lost an A/B test to a competitive technology", serves "over 1 billion queries every day across 150 languages and roughly 100 countries", and that the company is "approximately doubling year over year".Source
    • Your websiteThe Proof Schedule: free, 2–4 weeks; install a beacon ("two lines of code") and upload the catalog, Constructor collects anonymous behavioral data for 2–3 weeks, then presents "a business case with the lifts you can expect" and search insights to use immediately.Source
  • 20

    Shoppers are starting purchases in AI assistants, and Constructor already powers agents and agentic checkout inside retailers' sites, plus an Offsite Discovery product. The retailer's catalog and ranking could answer outside agents too.

    Medium impactHigh effort First result in 2 quarters Product lead

    First action

    Ask three agent-forward customers whether they would test it.

    How to measure it

    Pilot retailers live

    Now
    –
    Target
    3
    By
    2 quarters

    Steps

    1. 1

      Customer interest

      Three pilot retailers.

      Product lead 1 month

    2. 2

      Design endpoint

      Rules, limits, attribution.

      Product lead 1 month

    3. 3

      Build

      With checkout handoff.

      Product lead 1 quarter

    4. 4

      Assistant partners

      One or two assistants to test with.

      CEO 1 quarter

    5. 5

      Measure

      Orders and attribution.

      Product lead 1 quarter

    6. 6

      Decide

      Productize or stop.

      CEO 2 quarters

    First result
    2 quarters
    Cost
    Engineering time
    Owner
    Product lead

    Smallest test

    Prototype for one retailer's public catalog.

    Why it works

    An opt-in endpoint that lets approved AI assistants query a retailer's Constructor index (ranking, availability, attributes) and hand off to Stripe checkout, with the retailer's rules applied.

    If shoppers move to assistants, the vendor whose ranking those assistants use keeps its place in the journey.

    Risks and how to handle them

    • Assistants' rules change

      Keep the endpoint standard and retailer-controlled.

    Evidence

    • Your websiteAgentic products: an AI Shopping Agent, a Product Insights Agent and a Merchant Intelligence Agent, and a Constructor + Stripe "Agentic Checkout" page where shoppers pay with Stripe Checkout and Link inside the agent conversation.Source
    • HiringProduct and engineering hires that point at new revenue lines: a designer for the AI Agent Tools team ("define what agentic shopping looks like", working with "Agent Orchestrators"), a backend engineer for Offsite Search Optimisation (SEO fundamentals, GA4 and the Google Search Analytics API), a new Retail Media team building a dashboard for retailers and brands, a FullStack Engineer for Prospect UI Solutions who works with "prospective customers" and account executives (web scraping a plus), and a Customer Onboarding PM measured on reducing integration time-to-value. Four integration roles were posted on October 16, 2026.Source
    • Your websiteHomepage: a Leader in the Gartner Magic Quadrant for Search & Product Discovery 2026, The Forrester Wave Q3 2025 and the IDC MarketScape ("the only product discovery vendor named a Leader by 3 independent analyst firms"); "+400 Billion requests powered per year", "8 Weeks or less to set up", "98.5% avg client retention rate over the last three years", G2 4.8 and Gartner Peer Reviews 4.9. Petco: a 13% lift in ecommerce conversions. Two offers: a Search Audit and an Agentic Audit.Source
  • 21

    The AI Agent Tools job describes "Agent Orchestrators", professionals who configure shopping journeys without engineers. That is a new job inside retailers, and people in new jobs look for training and credentials.

    Medium impactLow effort First result in 1 quarter Director of Product Marketing

    First action

    Outline four modules with the customer success team.

    How to measure it

    Certified practitioners

    Now
    –
    Target
    300
    By
    2 quarters

    Steps

    1. 1

      Outline

      Four modules.

      Director of Product Marketing 1 week

    2. 2

      Record

      Short videos with exercises.

      Customer success 1 month

    3. 3

      Platform

      A simple course tool.

      Director of Product Marketing 1 week

    4. 4

      Badge and directory

      LinkedIn badge and a public list.

      Director of Product Marketing 1 week

    5. 5

      Launch

      To all customer users.

      Account Management lead 1 week

    6. 6

      Measure

      Usage and renewals in certified accounts.

      Account Management lead quarterly

    First result
    1 quarter
    Cost
    Course tool cost
    Owner
    Director of Product Marketing

    Smallest test

    Run one live session and offer the badge.

    Why it works

    A free online certification for merchandisers and agent orchestrators: ranking controls, experiments, agent journeys. Certified people get a badge and a public directory listing.

    Certified merchandisers become champions inside customers and carry Constructor to their next employer.

    Risks and how to handle them

    • Low completion

      Keep it short and tied to real dashboards.

    Evidence

    • HiringProduct and engineering hires that point at new revenue lines: a designer for the AI Agent Tools team ("define what agentic shopping looks like", working with "Agent Orchestrators"), a backend engineer for Offsite Search Optimisation (SEO fundamentals, GA4 and the Google Search Analytics API), a new Retail Media team building a dashboard for retailers and brands, a FullStack Engineer for Prospect UI Solutions who works with "prospective customers" and account executives (web scraping a plus), and a Customer Onboarding PM measured on reducing integration time-to-value. Four integration roles were posted on October 16, 2026.Source
    • Your websiteHomepage: a Leader in the Gartner Magic Quadrant for Search & Product Discovery 2026, The Forrester Wave Q3 2025 and the IDC MarketScape ("the only product discovery vendor named a Leader by 3 independent analyst firms"); "+400 Billion requests powered per year", "8 Weeks or less to set up", "98.5% avg client retention rate over the last three years", G2 4.8 and Gartner Peer Reviews 4.9. Petco: a 13% lift in ecommerce conversions. Two offers: a Search Audit and an Agentic Audit.Source

03

How Programmable can help

Where an idea in this playbook is something Programmable builds or runs, it's listed here with what we'd do. Everything else is yours to run.

Have it built

ProgrammableAgency

5 of the 21 ideas are things Programmable builds and runs for its customers: pages, outreach, prospect lists, booking flows and monitors. Pick one, or send the whole list.

Prospect lists5The list compiled from public sources, verified, deduplicated and delivered to your CRM.

A 30-minute session with the engineer who would build it, not a sales call. You leave with a plan whether or not you hire us.

Book a working session

Usually live within days.

Tools for the rest

ProgrammableInfo

Turn the research into a list you can act on

These ideas start with finding the right companies. Info finds them and the right person at each, researches every one and drafts the outreach, then asks before it sends.

Find the companies (opens programmable.info in a new tab)
Website review of constructor.com More example playbooks and reviews

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Other companies we have researched, each read from what they are hiring for.

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See every playbook and website review

Independent research. Programmable wrote this playbook from public sources, as they stood on October 18, 2026, and cites them throughout. Constructor did not commission, review or endorse it, and Programmable is not affiliated with Constructor. Company and product names are trademarks of their owners, used only to identify them. The ideas are suggestions and opinion, not professional, legal or financial advice, and not statements about how Constructor runs its business.

Something wrong, or do you represent Constructor? Email [email protected] and we will correct it or take it down.

30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

  1. Days 1 to 306 ideas

    Comparison hub, test ledger, fact sheet, the email split offer, the holiday audits and brand search fixes.

    Programmable can ship 1 of these in days.

  2. Days 31 to 609 ideas

    Platform playbooks, UK/DACH partners, personalized demos, the agent-ready checklist, references, B2B and LATAM.

  3. Days 61 to 906 ideas

    Start the SEO beta and retail media pilots, and decide the big bets: the benchmark, self-serve proofs and a brand network; test outside-agent access.

The research behind the plan

3 research areas, each summarised in a few lines. Open any of them for the full detail.

Customers

What customers say

Customers value transparent, "glassbox" AI they can understand and control. The most cited problem: search that fails on natural-language and long-tail queries.

  • Measured lifts in conversion and revenue
  • Merchandising rules that pile up
  • In their words: “real AI made for our industry”

Market

Competitive landscape

5 competitors compared: Algolia, Bloomreach, Coveo, Netcore Unbxd and 1 more.

  • Gap to exploit: A checkable, public record of head-to-head tests
  • Algolia: General-purpose rather than ecommerce-only
  • Bloomreach: Suite complexity

Hiring signals

Constructor has 43 open roles, about half in engineering.

  • Director of Product Marketing: Positioning, launches with a bill of materials, competitive enablement. Ideas 1, 2, 3, 12.
  • Senior Partner Marketing Manager: Partner-sourced demand with AWS, Shopify, Salesforce, Accenture and Deloitte. Idea 7.
  • Regional Partnerships Manager (UK/DACH): A new SI and agency ecosystem in Europe, with DACH sales engineering and CSMs. Ideas 8, 13.

From the team that wrote this playbook

All products
  • ProgrammableAgencyWorking AI systems in days, not quarters (opens programmable.agency in a new tab)
  • ProgrammableInfoAn agent that finds, researches and asks first (opens programmable.info in a new tab)
  • ProgrammableDigitalScreenshots in, an animated product demo out (opens programmable.digital in a new tab)
  • ProgrammableWatchKnow the day a supplier falls out of compliance (opens programmable.watch in a new tab)
  • ProgrammableTalkGet registrants for your events, and know who’s coming (opens programmable.talk in a new tab)
  • ProgrammablePageText what you need, your customer gets a page that works (opens programmable.page in a new tab)
  • ProgrammableCommunityForums with labelled AI members, never empty (opens programmable.community in a new tab)
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