Dalus growth playbook

Open a self-serve sign-up for the Free plan only: work email or Google/Microsoft sign-in, one starter model (a sample satellite or drone), and the existing 250-element limit. Point "Get started" on Free and the app's "Not a member?" link to it. Keep "Book a demo" for Basic, Pro and Enterprise, and give self-serve users a one-click "talk to an engineer" once they reach 100 elements or invite a viewer. The demo team then talks to people who have already built something, and the free model becomes the start of the sales conversation.

Systems engineers judge modeling tools by using them. A free plan that needs a meeting loses the evaluators who would have tried it on their lunch break, and those people often become the internal champions who later bring in the paid team. The demo form stays for buyers who want it, and the self-serve path adds leads without adding sales calls for a three-person team.

[ ] Create-account option on app.dalus.io (email, Google, Microsoft)
[ ] Sample model loaded on first sign-in
[ ] Free "Get started" -> sign-up, not /#demo
[ ] App "Not a member?" -> sign-up
[ ] Pricing intro: "Start free, or book a demo"
[ ] Data-handling note for controlled data
[ ] "Talk to an engineer" at 100 elements, first viewer, 250-element limit
[ ] .edu sign-ups routed to the Education Program
[ ] CRM event for each sign-up with company domain

• Controlled or export-restricted data entered into the free cloud tier

  Clear terms on the sign-up page, and point regulated programs to the GovCloud and on-premise options.

• Students and hobbyists swamp follow-up

  Score sign-ups by company domain and route .edu emails to the Education Program.

• Fewer demos booked

  Track pipeline, not only demos; keep "Book a demo" prominent on paid plans.

• Your websitePricing page: "Simple Pricing For Your Business" over the line "Book a demo to get access"; Free at $0 (1 model, up to 250 elements, "Unlimited free viewer seats", real-time collaboration) with a "Get started" button to /#demo; Basic at "$99/ editor / month" (up to 3 models, "Unlimited AI usage") and Pro at "$249/ editor / month" (unlimited models, dedicated support and training), both with "Try for free" buttons to /#demo; Enterprise custom (on-premise, SSO/SAML); a free Pro plan for students: "Book a demo with your .edu email to get set up." No FAQ, no annual prices, no trial terms.Source
• Your websiteApp sign-in page: "Sign in to Dalus" with a work email, Google or Microsoft; there is no create-account option, and the only route for a new visitor is "Not a member? Book a demo", which links back to the marketing site.Source
• Competitor researchRivals' own homepages: Flow Engineering ("Engineered for hardware teams") offers "Start Trial" next to "Book Demo", shows Rivian, Joby, Skydio and Anduril, claims "tens of thousands of engineers" and a $50M Series B, and lists ITAR/EAR, NIST 800-171, SOC 2 Type II and GovCloud; SysGit ("The Collaboration Layer for Complex Hardware") is Git-based and built on SysML v2, demo only; Valispace is now Altium's Requirements Portal with a free 30-day evaluation.See the research Source

On each workflow page, add a second button, "Run it on a sample model", that opens a free account (idea 1) preloaded with a sample model, with the workflow's prompt ready to copy into their assistant. Start with the 10 pages that get the most search traffic, and show what the output looks like (a screenshot or a downloadable example PDR deck or coverage report) above the prompt.

The library is already the best top-of-funnel asset on the site. Pairing each page with a hands-on result turns search visits into activated accounts, and the sample output shows the value before anyone signs up.

• Sample output looks generic

  Use a realistic sample model with real-looking requirements and interfaces.

• Visitors without an MCP client get stuck

  Link the "What is MCP" explainer and the two-step setup.

• #1 Let engineers start the $0 plan without booking a demo: today every pricing button, including "Get started" on Free, opens the demo form

• Your websiteMCP workflow hub: "100+ MBSE workflows" run from an MCP-compatible assistant ("your chat → mcp → dalus connector → your model"); goal categories Generate 14, Import 9, Sync 13, Check 16, Verify against reality 6, Publish and review 8; each workflow page shows its full prompt; the only actions are "GET A DEMO", "LOG IN" and Pricing, with no way to try a workflow without an account.Source
• Your websiteSitemap (165 URLs, checked November 10, 2026): 123 MCP workflow pages (65 workflows; 23 tool pages including Jira, GitHub, Excel, Cameo, DOORS, Jama, Polarion, Onshape, Altium Designer and Teamcenter; 8 standards pages such as ISO 26262, ARP4761, ECSS and the EU Machinery Regulation; 9 machinery-regulation workflows); 9 feature pages; 6 industry pages (aerospace, defense, automotive, energy, robotics, IoT devices); 6 blog posts; 4 resources; 4 comparison pages (vs IBM Rhapsody, Cameo Systems Modeler, Siemens Polarion, and "best MBSE software"); one docs page; no case studies, no medical-device or industrial-machinery industry page and no non-English pages.Source
• Your websiteApp sign-in page: "Sign in to Dalus" with a work email, Google or Microsoft; there is no create-account option, and the only route for a new visitor is "Not a member? Book a demo", which links back to the marketing site.Source

Replace the "v2-era" wording on every comparison and resource page with the specific facts: built on SysML v2, listed by the OMG (linked), textual and graphical notation, and SysML v2 import and export since July 2026. Add a short "SysML v2 in Dalus" proof block with a downloadable sample .sysml file, round-tripped through import and export.

SysML v2 is a main reason a team considers switching from a v1 tool. A third-party listing and a file they can open are stronger proof than marketing language, and the plain wording also changes how search engines and AI assistants describe Dalus.

• Overclaiming conformance

  Say "built on" and "imports and exports", list known limits, and note the OMG list is not an endorsement.

• Your websiteDalus vs Cameo page: Dalus "aligns with SysML v2-era concepts" while Cameo has "Strong SysML v1.x conformance"; Cameo's learning curve is "Steep; deep SysML expertise expected"; no migration offer, no pricing, no author or date; the call to action is "Compare Dalus for your team, book a demo".Source
• Your website"Best MBSE software" page: ranks Dalus first against Cameo, IBM Rhapsody, Siemens Polarion and Ansys medini/SCADE; claims onboarding in days rather than months, and "alignment with SysML v2-era interoperability"; newer rivals such as Flow Engineering, SysGit and Altium's Requirements Portal are not covered; no author or date.Source
• OMGOMG's SysML v2 tools list includes Dalus: "Dalus is a modern AI-native MBSE platform built from the ground up on the SysML v2 specification", alongside Cameo, Rhapsody, SysGit, SysON and about 25 others; the list "does not represent an endorsement by the OMG".Source
• Your websiteChangelog: Nov 1, 2026 change history, model variants and Jira, Onshape and OneDrive integrations; Oct 1 requirements views and Copilot skills; Sep 1 Part Library (beta); Aug 15 MCP Connector; Jul 15 Version Control (beta); Jul 1 "SysML v2 Import & Export"; Dec 16, 2025 GovCloud, self-hosted deployments, SOC 2 and GDPR; no entries between Dec 30, 2025 and Jul 1, 2026.Source

Add a "Security and deployment" block to the defense and aerospace pages: SOC 2 Type 2, GovCloud for ITAR/EAR programs, self-hosted and air-gapped options, EU data residency, SSO/SAML, audit logging, and a "request our security pack" button (SOC 2 report under NDA, architecture overview, data-flow diagram). Make sure every claim matches what the audit and the GovCloud setup actually cover.

In defense deals, the security review decides whether the evaluation can even start. Putting the answers where the reviewer lands removes a round of emails and keeps Dalus on the shortlist next to better-known rivals.

• Claims read as compliance guarantees

  Use "helps meet" wording and leave final compliance with the customer's own program.

• Your websiteDefense industry page: "Deploy on your own infrastructure with built-in access controls, encryption, and audit logging"; it refers to "strict compliance standards" and "controlled technical data" but does not mention ITAR, EAR, GovCloud or SOC 2, and its only testimonial is the IoT one.Source
• Your websiteHomepage (checked November 10, 2026): H1 "Accelerate Hardware System Design"; a banner for the MCP Connector with "100+ workflows"; two logos (IOX Lab, DefendTex) and one testimonial, from a systems engineer at IOX Lab, saying Dalus "helped us bring structure and traceability to our IoT system development"; trust claims "SOC 2 Type 2 Certified", AWS GovCloud to help meet ITAR and EAR requirements, on-premise hosting and EU data residency; every call to action ("GET A DEMO", "Get started", "Try for free", "Contact Sales") points to the /#demo form.Source
• Competitor researchRivals' own homepages: Flow Engineering ("Engineered for hardware teams") offers "Start Trial" next to "Book Demo", shows Rivian, Joby, Skydio and Anduril, claims "tens of thousands of engineers" and a $50M Series B, and lists ITAR/EAR, NIST 800-171, SOC 2 Type II and GovCloud; SysGit ("The Collaboration Layer for Complex Hardware") is Git-based and built on SysML v2, demo only; Valispace is now Altium's Requirements Portal with a free 30-day evaluation.See the research Source

Replace the autoloading embed with a poster image and a play button that loads the Vimeo player only on click (a "facade"). Trim unused JavaScript flagged by PageSpeed (about 1.7 s), and set long cache lifetimes on static assets. Re-test mobile and confirm the demo form still loads first.

It is a two-day change that removes almost the whole page weight, makes the demo form usable faster on weak connections, and protects the field scores as traffic grows.

• Fewer video plays

  Use a strong poster frame and a clear play button; track plays.

• PageSpeedGoogle PageSpeed (November 10, 2026), homepage on mobile: performance 38 (desktop 75), lab LCP 4.4 s, total blocking time 3.0 s, 55.3 MB downloaded in 593 requests, of which the embedded Vimeo video is about 54 MB and 518 requests with 3.8 s of main-thread blocking; "Reduce unused JavaScript" could save about 1.7 s. Real Chrome visitors pass Core Web Vitals: LCP 2.4 s at the 75th percentile (10% faster than before), INP 65 ms, CLS 0.Source

Give each comparison and resource page a named author (a founder with their systems-engineering background), an "updated" date, a short "how we compared" note and links to primary sources (OMG specs, vendor docs). Add Article markup with author and dateModified. Refresh the comparison pages quarterly.

Named expertise and visible dates are what engineers and search engines use to judge vendor content, and they make the comparison pages credible enough to share inside an evaluation team.

• Outdated rival claims

  Date every claim and invite vendors' corrections.

• Your websiteDalus vs Cameo page: Dalus "aligns with SysML v2-era concepts" while Cameo has "Strong SysML v1.x conformance"; Cameo's learning curve is "Steep; deep SysML expertise expected"; no migration offer, no pricing, no author or date; the call to action is "Compare Dalus for your team, book a demo".Source
• Your website"Best MBSE software" page: ranks Dalus first against Cameo, IBM Rhapsody, Siemens Polarion and Ansys medini/SCADE; claims onboarding in days rather than months, and "alignment with SysML v2-era interoperability"; newer rivals such as Flow Engineering, SysGit and Altium's Requirements Portal are not covered; no author or date.Source
• Your websiteResource pages such as "What is SysML v2?" have no author or date, no link to the OMG and no downloads; the only example is a short inline textual satellite model; the call to action is "Model with a modern MBSE platform, book a demo".Source

Build /industries/industrial-machinery around the EU Machinery Regulation workflows: technical file, risk assessment, hazard register, verification evidence. Build /industries/medical-devices around design controls, requirements traceability and hazard analysis, and confirm which medical standards Dalus actually supports before naming them. Link both from the homepage industry list and the workflow hub.

Machinery makers facing new EU documentation duties are searching for help now, and Dalus already has the workflows. A dedicated page turns scattered workflow pages into one story a buyer can forward.

• Regulatory claims overreach

  Describe documentation support, not compliance, and cite the official texts.

• Y CombinatorY Combinator page: Winter 2025 batch, founded 2024, team size 3, San Francisco, "AI-Powered Hardware System Design Software". A GTM Intern listing there (undated; dalus.io/careers shows "0 open roles") names the ideal customers as robotics, aerospace, medical devices and industrial machinery, and lists case studies, one-pagers, website copy and conference target lists as work still to be built; other listings name Munich, Melbourne and a "Germany Office".Source
• Your websiteSitemap (165 URLs, checked November 10, 2026): 123 MCP workflow pages (65 workflows; 23 tool pages including Jira, GitHub, Excel, Cameo, DOORS, Jama, Polarion, Onshape, Altium Designer and Teamcenter; 8 standards pages such as ISO 26262, ARP4761, ECSS and the EU Machinery Regulation; 9 machinery-regulation workflows); 9 feature pages; 6 industry pages (aerospace, defense, automotive, energy, robotics, IoT devices); 6 blog posts; 4 resources; 4 comparison pages (vs IBM Rhapsody, Cameo Systems Modeler, Siemens Polarion, and "best MBSE software"); one docs page; no case studies, no medical-device or industrial-machinery industry page and no non-English pages.Source

Offer a free migration dry run: the prospect sends (or runs locally) a Cameo XMI export, and gets the four-category translation report and reconciliation counts before committing. Put the offer on the Cameo, Rhapsody and Polarion comparison pages and on the DOORS and Jama tool pages. Add one anonymised example report.

It turns the switching cost, the main reason teams stay on legacy tools, into a concrete, low-risk first step, and the report itself becomes the sales document.

• Controlled models cannot be shared

  Offer a self-hosted run or a session where the prospect runs it themselves.

• Poor exports give poor results

  The workflow's export-quality check sets expectations first.

• Your websiteCameo migration workflow page: translates a SysML v1 model from a Cameo or MagicDraw XMI export into Dalus, sorting every element type into "translates cleanly, translates approximately, carried as annotation, or does not translate"; keeps requirement and XMI IDs for safe re-imports and writes only to a branch after an approved dry run; no customer result and no date; the call to action is "GET A DEMO". Sibling pages cover DOORS (ReqIF) and Jama baseline migration.Source
• Your websiteDalus vs Cameo page: Dalus "aligns with SysML v2-era concepts" while Cameo has "Strong SysML v1.x conformance"; Cameo's learning curve is "Steep; deep SysML expertise expected"; no migration offer, no pricing, no author or date; the call to action is "Compare Dalus for your team, book a demo".Source

Write a fair, dated comparison for each: where the rival is stronger (Flow's requirements depth and logos, SysGit's Git workflow, Altium's electronics tie-in), and where Dalus differs (full SysML v2 architecture, analysis and verification in one model, a free plan, 100+ visible workflows, on-premise). Add them to the best-MBSE list.

"X vs Y" and "X alternatives" searches come from people already evaluating. Fair pages win trust, and they show assistants and search engines how Dalus fits among the new tools, not only the old ones.

• Unfair or outdated claims

  Cite rivals' own pages and date every page.

• #6 Add authors, dates and sources to the comparison and resource pages

• Your website"Best MBSE software" page: ranks Dalus first against Cameo, IBM Rhapsody, Siemens Polarion and Ansys medini/SCADE; claims onboarding in days rather than months, and "alignment with SysML v2-era interoperability"; newer rivals such as Flow Engineering, SysGit and Altium's Requirements Portal are not covered; no author or date.Source
• Competitor researchRivals' own homepages: Flow Engineering ("Engineered for hardware teams") offers "Start Trial" next to "Book Demo", shows Rivian, Joby, Skydio and Anduril, claims "tens of thousands of engineers" and a $50M Series B, and lists ITAR/EAR, NIST 800-171, SOC 2 Type II and GovCloud; SysGit ("The Collaboration Layer for Complex Hardware") is Git-based and built on SysML v2, demo only; Valispace is now Altium's Requirements Portal with a free 30-day evaluation.See the research Source
• Your websiteSitemap (165 URLs, checked November 10, 2026): 123 MCP workflow pages (65 workflows; 23 tool pages including Jira, GitHub, Excel, Cameo, DOORS, Jama, Polarion, Onshape, Altium Designer and Teamcenter; 8 standards pages such as ISO 26262, ARP4761, ECSS and the EU Machinery Regulation; 9 machinery-regulation workflows); 9 feature pages; 6 industry pages (aerospace, defense, automotive, energy, robotics, IoT devices); 6 blog posts; 4 resources; 4 comparison pages (vs IBM Rhapsody, Cameo Systems Modeler, Siemens Polarion, and "best MBSE software"); one docs page; no case studies, no medical-device or industrial-machinery industry page and no non-English pages.Source

Write three short case studies, one each for aerospace or space, defense or robotics, and the IoT lab already quoted. Use a fixed format: the program, the problem (documents, silos, late changes), what they modeled, the workflow used, and one number (review prep time, requirements traced, time to first model). Where a customer cannot be named, publish an anonymised version ("a European space startup") with their approval. Place each one on its industry page.

Regulated buyers need to see a peer go first. One credible story per industry page does more for conversion than any feature list.

• Defense customers cannot be named

  Anonymised stories with the program type and the outcome.

• Your websiteHomepage (checked November 10, 2026): H1 "Accelerate Hardware System Design"; a banner for the MCP Connector with "100+ workflows"; two logos (IOX Lab, DefendTex) and one testimonial, from a systems engineer at IOX Lab, saying Dalus "helped us bring structure and traceability to our IoT system development"; trust claims "SOC 2 Type 2 Certified", AWS GovCloud to help meet ITAR and EAR requirements, on-premise hosting and EU data residency; every call to action ("GET A DEMO", "Get started", "Try for free", "Contact Sales") points to the /#demo form.Source
• Your websiteDefense industry page: "Deploy on your own infrastructure with built-in access controls, encryption, and audit logging"; it refers to "strict compliance standards" and "controlled technical data" but does not mention ITAR, EAR, GovCloud or SOC 2, and its only testimonial is the IoT one.Source
• Y CombinatorY Combinator page: Winter 2025 batch, founded 2024, team size 3, San Francisco, "AI-Powered Hardware System Design Software". A GTM Intern listing there (undated; dalus.io/careers shows "0 open roles") names the ideal customers as robotics, aerospace, medical devices and industrial machinery, and lists case studies, one-pagers, website copy and conference target lists as work still to be built; other listings name Munich, Melbourne and a "Germany Office".Source

Publish the course kit (syllabus, lessons, a capstone template such as a CubeSat or drone model) on a public page. Recruit five systems-engineering or aerospace programs and list them as partners. Add a "Dalus certified student" badge for completed capstones. When graduates join hardware companies, give them a free Basic seat for their first team.

Tool choice in engineering often follows what people learned at university. A visible program with partner logos and student projects attracts more schools, and each graduate is a future internal champion at an employer.

• Support load from students

  Educator-led support and a student forum.

• Your websiteEducation Program: free access for students and educators; educators get "ready-to-use lessons, project templates, and Dalus accounts for every student"; universities can equip cohorts or labs "at no cost to your institution"; a short form verified by school email; no partner universities, courses or student projects are shown.Source
• Your websitePricing page: "Simple Pricing For Your Business" over the line "Book a demo to get access"; Free at $0 (1 model, up to 250 elements, "Unlimited free viewer seats", real-time collaboration) with a "Get started" button to /#demo; Basic at "$99/ editor / month" (up to 3 models, "Unlimited AI usage") and Pro at "$249/ editor / month" (unlimited models, dedicated support and training), both with "Try for free" buttons to /#demo; Enterprise custom (on-premise, SSO/SAML); a free Pro plan for students: "Book a demo with your .edu email to get set up." No FAQ, no annual prices, no trial terms.Source

Add a light "Built in Dalus" footer to shared views and exported review packs, with "Start your own model free" (idea 1). When a viewer has opened three shared models, show an in-app prompt. Track sign-ups that came from viewer links. Let paying teams turn the footer off on Enterprise.

Viewer seats already put Dalus in front of the people around each project, including supplier engineers at other companies. A small, polite invitation turns that free reach into sign-ups at almost no cost.

• Customers dislike branding on deliverables

  Keep it small and let paid plans switch it off.

• #1 Let engineers start the $0 plan without booking a demo: today every pricing button, including "Get started" on Free, opens the demo form

• Your websitePricing page: "Simple Pricing For Your Business" over the line "Book a demo to get access"; Free at $0 (1 model, up to 250 elements, "Unlimited free viewer seats", real-time collaboration) with a "Get started" button to /#demo; Basic at "$99/ editor / month" (up to 3 models, "Unlimited AI usage") and Pro at "$249/ editor / month" (unlimited models, dedicated support and training), both with "Try for free" buttons to /#demo; Enterprise custom (on-premise, SSO/SAML); a free Pro plan for students: "Book a demo with your .edu email to get set up." No FAQ, no annual prices, no trial terms.Source
• Your websiteMCP workflow hub: "100+ MBSE workflows" run from an MCP-compatible assistant ("your chat → mcp → dalus connector → your model"); goal categories Generate 14, Import 9, Sync 13, Check 16, Verify against reality 6, Publish and review 8; each workflow page shows its full prompt; the only actions are "GET A DEMO", "LOG IN" and Pricing, with no way to try a workflow without an account.Source

Add a feature table (Copilot, MCP Connector, version control, SysML v2 import and export, integrations, deployment options by plan), annual pricing with a discount, a clear trial definition (length, what happens at the end), and a short FAQ on viewers, data location, seats and education. State the connector's plan on the blog post and the workflow hub.

Clear terms remove the questions that keep a self-serve user from upgrading and shorten sales calls. Annual plans improve cash flow for a small team.

• Locking in packaging too early

  Mark the table "current plans" and review each quarter.

• Your websitePricing page: "Simple Pricing For Your Business" over the line "Book a demo to get access"; Free at $0 (1 model, up to 250 elements, "Unlimited free viewer seats", real-time collaboration) with a "Get started" button to /#demo; Basic at "$99/ editor / month" (up to 3 models, "Unlimited AI usage") and Pro at "$249/ editor / month" (unlimited models, dedicated support and training), both with "Try for free" buttons to /#demo; Enterprise custom (on-premise, SSO/SAML); a free Pro plan for students: "Book a demo with your .edu email to get set up." No FAQ, no annual prices, no trial terms.Source
• Your websiteMCP Connector blog post (August 26, 2026, no author): setup is "Add the Dalus connector in your MCP client's settings" and "Sign in with your Dalus account", with "No server to run and nothing to install"; it does not say which plans include the connector.Source

Publish a Dalus listing in the Atlassian Marketplace and the Onshape App Store, plus any other directory the integrated tools run, each linking to the matching tool page and to free sign-up. Use the workflow outputs as screenshots, and ask the first users of each integration for a review on the listing.

App directories are high-intent, low-cost discovery channels where few MBSE vendors appear, and a listing also signals that the integration is real and maintained.

• Directory review takes long

  Start with the directory with the lightest requirements.

• #1 Let engineers start the $0 plan without booking a demo: today every pricing button, including "Get started" on Free, opens the demo form

• Your websiteChangelog: Nov 1, 2026 change history, model variants and Jira, Onshape and OneDrive integrations; Oct 1 requirements views and Copilot skills; Sep 1 Part Library (beta); Aug 15 MCP Connector; Jul 15 Version Control (beta); Jul 1 "SysML v2 Import & Export"; Dec 16, 2025 GovCloud, self-hosted deployments, SOC 2 and GDPR; no entries between Dec 30, 2025 and Jul 1, 2026.Source
• Your websiteSitemap (165 URLs, checked November 10, 2026): 123 MCP workflow pages (65 workflows; 23 tool pages including Jira, GitHub, Excel, Cameo, DOORS, Jama, Polarion, Onshape, Altium Designer and Teamcenter; 8 standards pages such as ISO 26262, ARP4761, ECSS and the EU Machinery Regulation; 9 machinery-regulation workflows); 9 feature pages; 6 industry pages (aerospace, defense, automotive, energy, robotics, IoT devices); 6 blog posts; 4 resources; 4 comparison pages (vs IBM Rhapsody, Cameo Systems Modeler, Siemens Polarion, and "best MBSE software"); one docs page; no case studies, no medical-device or industrial-machinery industry page and no non-English pages.Source

Offer a free check: the engineer pastes or uploads up to 50 requirements (or uses a sample set), picks the standard, and gets a scored report: ambiguous wording, missing verification method, compound requirements, untraceable IDs. They get a short summary straight away, and the full report and a fix-it model come with a free account. Make it clear that uploaded text is not kept or used for training.

A free, standards-based score is a strong lead magnet for engineers. It shows Dalus's rigor in two minutes and starts a model with their own requirements in it.

• Engineers will not paste controlled requirements

  Offer a sample set, state that nothing is stored, and offer a self-hosted run.

• False positives hurt credibility

  Show the rule behind each finding and let users mark it wrong.

• #1 Let engineers start the $0 plan without booking a demo: today every pricing button, including "Get started" on Free, opens the demo form

• Your websiteSitemap (165 URLs, checked November 10, 2026): 123 MCP workflow pages (65 workflows; 23 tool pages including Jira, GitHub, Excel, Cameo, DOORS, Jama, Polarion, Onshape, Altium Designer and Teamcenter; 8 standards pages such as ISO 26262, ARP4761, ECSS and the EU Machinery Regulation; 9 machinery-regulation workflows); 9 feature pages; 6 industry pages (aerospace, defense, automotive, energy, robotics, IoT devices); 6 blog posts; 4 resources; 4 comparison pages (vs IBM Rhapsody, Cameo Systems Modeler, Siemens Polarion, and "best MBSE software"); one docs page; no case studies, no medical-device or industrial-machinery industry page and no non-English pages.Source
• Your websiteMCP workflow hub: "100+ MBSE workflows" run from an MCP-compatible assistant ("your chat → mcp → dalus connector → your model"); goal categories Generate 14, Import 9, Sync 13, Check 16, Verify against reality 6, Publish and review 8; each workflow page shows its full prompt; the only actions are "GET A DEMO", "LOG IN" and Pricing, with no way to try a workflow without an account.Source

Build a five-step first-run checklist: import or write ten requirements, have the Copilot draft an architecture, link one requirement to a component and a test, invite a viewer, run one workflow. Show a progress bar and a usage meter ("212 of 250 elements"), and when the limit is close, offer Basic with a 14-day trial. Expand the docs from one page into a getting-started series.

A user who traces one requirement end-to-end has seen what MBSE is for. The element limit is a natural upgrade moment if the user sees it coming.

• Checklist feels basic to expert users

  Let users dismiss it.

• #1 Let engineers start the $0 plan without booking a demo: today every pricing button, including "Get started" on Free, opens the demo form

• Your websitePricing page: "Simple Pricing For Your Business" over the line "Book a demo to get access"; Free at $0 (1 model, up to 250 elements, "Unlimited free viewer seats", real-time collaboration) with a "Get started" button to /#demo; Basic at "$99/ editor / month" (up to 3 models, "Unlimited AI usage") and Pro at "$249/ editor / month" (unlimited models, dedicated support and training), both with "Try for free" buttons to /#demo; Enterprise custom (on-premise, SSO/SAML); a free Pro plan for students: "Book a demo with your .edu email to get set up." No FAQ, no annual prices, no trial terms.Source
• Your websiteChangelog: Nov 1, 2026 change history, model variants and Jira, Onshape and OneDrive integrations; Oct 1 requirements views and Copilot skills; Sep 1 Part Library (beta); Aug 15 MCP Connector; Jul 15 Version Control (beta); Jul 1 "SysML v2 Import & Export"; Dec 16, 2025 GovCloud, self-hosted deployments, SOC 2 and GDPR; no entries between Dec 30, 2025 and Jul 1, 2026.Source
• Your websiteSitemap (165 URLs, checked November 10, 2026): 123 MCP workflow pages (65 workflows; 23 tool pages including Jira, GitHub, Excel, Cameo, DOORS, Jama, Polarion, Onshape, Altium Designer and Teamcenter; 8 standards pages such as ISO 26262, ARP4761, ECSS and the EU Machinery Regulation; 9 machinery-regulation workflows); 9 feature pages; 6 industry pages (aerospace, defense, automotive, energy, robotics, IoT devices); 6 blog posts; 4 resources; 4 comparison pages (vs IBM Rhapsody, Cameo Systems Modeler, Siemens Polarion, and "best MBSE software"); one docs page; no case studies, no medical-device or industrial-machinery industry page and no non-English pages.Source

At two or three systems-engineering events a year (INCOSE chapter meetings and symposia, SysML v2 user groups, regional aerospace shows), offer a 20-minute clinic: an engineer brings a sample or public model export, and a founder runs the migration dry run and a requirements check live. Book slots in advance by email to the target list, and record (with permission) short clips for LinkedIn.

A live result on the engineer's own kind of data is far more convincing than a booth demo, and booked slots turn event spend into qualified meetings.

• Attendees cannot share program data

  Bring public sample models and let them watch.

• #8 Package the Cameo migration workflow as a free "migration dry run" offer on the Cameo comparison page

• Y CombinatorY Combinator page: Winter 2025 batch, founded 2024, team size 3, San Francisco, "AI-Powered Hardware System Design Software". A GTM Intern listing there (undated; dalus.io/careers shows "0 open roles") names the ideal customers as robotics, aerospace, medical devices and industrial machinery, and lists case studies, one-pagers, website copy and conference target lists as work still to be built; other listings name Munich, Melbourne and a "Germany Office".Source
• Your websiteSite scan (November 10, 2026): no newsletter sign-up, no live chat, no case studies and no YouTube channel; social links are LinkedIn and X only; one Hacker News post ("The Future of Systems Engineering", 3 points, January 2025); the site is English only.Source

Add an email sign-up to the changelog, blog and footer. Send one short monthly email: the release, one workflow to try, one customer tip. Segment it for prospects ("you asked about X; it shipped") and for users (how to turn it on).

Monthly releases are proof of momentum, which matters when a buyer is betting on a young vendor. The email re-opens stalled deals and helps adoption of new features.

• Emailing people without consent

  Only those who opted in or are existing users, with easy unsubscribe.

• Your websiteChangelog: Nov 1, 2026 change history, model variants and Jira, Onshape and OneDrive integrations; Oct 1 requirements views and Copilot skills; Sep 1 Part Library (beta); Aug 15 MCP Connector; Jul 15 Version Control (beta); Jul 1 "SysML v2 Import & Export"; Dec 16, 2025 GovCloud, self-hosted deployments, SOC 2 and GDPR; no entries between Dec 30, 2025 and Jul 1, 2026.Source
• Your websiteSite scan (November 10, 2026): no newsletter sign-up, no live chat, no case studies and no YouTube channel; social links are LinkedIn and X only; one Hacker News post ("The Future of Systems Engineering", 3 points, January 2025); the site is English only.Source

Publish 10-20 open, well-documented reference models: a CubeSat, a delivery drone, an EV battery pack, a surgical robot arm, an industrial press under the Machinery Regulation. Each comes as a SysML v2 text file, a rendered view in Dalus (public viewer link) and a "Fork into Dalus" button. Invite universities and users to contribute, and credit them.

Example models are what people search for when learning a modeling language. A gallery makes Dalus the place SysML v2 learners start, earns links from courses and forums, and every fork is a new account with a real model in it.

• Models contain export-controlled design details

  Use generic, public-domain system concepts only.

• Upkeep as the language evolves

  Version the models and update them with each import or export release.

• #1 Let engineers start the $0 plan without booking a demo: today every pricing button, including "Get started" on Free, opens the demo form
• #3 Say "built on SysML v2" plainly: the comparison pages hedge with "v2-era concepts" while the OMG lists Dalus as built from the ground up on SysML v2

• Your websiteResource pages such as "What is SysML v2?" have no author or date, no link to the OMG and no downloads; the only example is a short inline textual satellite model; the call to action is "Model with a modern MBSE platform, book a demo".Source
• OMGOMG's SysML v2 tools list includes Dalus: "Dalus is a modern AI-native MBSE platform built from the ground up on the SysML v2 specification", alongside Cameo, Rhapsody, SysGit, SysON and about 25 others; the list "does not represent an endorsement by the OMG".Source
• Your websitePricing page: "Simple Pricing For Your Business" over the line "Book a demo to get access"; Free at $0 (1 model, up to 250 elements, "Unlimited free viewer seats", real-time collaboration) with a "Get started" button to /#demo; Basic at "$99/ editor / month" (up to 3 models, "Unlimited AI usage") and Pro at "$249/ editor / month" (unlimited models, dedicated support and training), both with "Try for free" buttons to /#demo; Enterprise custom (on-premise, SSO/SAML); a free Pro plan for students: "Book a demo with your .edu email to get set up." No FAQ, no annual prices, no trial terms.Source

Publish a named pilot: 60 days, a fixed price, GovCloud or self-hosted, one subsystem migrated from the team's current tool, a design-review pack produced from the model, and a success review with agreed metrics (review prep time, requirements traced). The pilot fee counts toward the first annual contract.

A fixed pilot turns "Custom" into something a program manager can approve within their own budget, and its success criteria become the case study.

• Pilots stretch the small team

  Cap at two pilots running at once.

• Procurement cycles outlast the pilot

  Start the procurement conversation at pilot kickoff.

• #4 Put SOC 2, GovCloud and ITAR/EAR on the defense page, where the buyer who needs them lands
• #8 Package the Cameo migration workflow as a free "migration dry run" offer on the Cameo comparison page

• Your websiteHomepage (checked November 10, 2026): H1 "Accelerate Hardware System Design"; a banner for the MCP Connector with "100+ workflows"; two logos (IOX Lab, DefendTex) and one testimonial, from a systems engineer at IOX Lab, saying Dalus "helped us bring structure and traceability to our IoT system development"; trust claims "SOC 2 Type 2 Certified", AWS GovCloud to help meet ITAR and EAR requirements, on-premise hosting and EU data residency; every call to action ("GET A DEMO", "Get started", "Try for free", "Contact Sales") points to the /#demo form.Source
• Your websiteDefense industry page: "Deploy on your own infrastructure with built-in access controls, encryption, and audit logging"; it refers to "strict compliance standards" and "controlled technical data" but does not mention ITAR, EAR, GovCloud or SOC 2, and its only testimonial is the IoT one.Source
• Your websiteChangelog: Nov 1, 2026 change history, model variants and Jira, Onshape and OneDrive integrations; Oct 1 requirements views and Copilot skills; Sep 1 Part Library (beta); Aug 15 MCP Connector; Jul 15 Version Control (beta); Jul 1 "SysML v2 Import & Export"; Dec 16, 2025 GovCloud, self-hosted deployments, SOC 2 and GDPR; no entries between Dec 30, 2025 and Jul 1, 2026.Source

Survey systems engineers (through the education partners, LinkedIn, INCOSE communities and users) on SysML version, tools, migration plans, blockers and AI use, and publish a free report with charts by industry. Add anonymised data from Dalus usage where customers agree. Present the findings in webinars and at events.

Original data earns press, links and speaking slots that a three-person team cannot buy, and it makes Dalus the reference voice on the v2 transition.

• Seen as vendor-biased

  Publish the method and questions, and partner with a university.

• #11 Turn the free Education Program into a university partner network with a public course kit and a graduate-to-employer path

• OMGOMG's SysML v2 tools list includes Dalus: "Dalus is a modern AI-native MBSE platform built from the ground up on the SysML v2 specification", alongside Cameo, Rhapsody, SysGit, SysON and about 25 others; the list "does not represent an endorsement by the OMG".Source
• Your websiteSitemap (165 URLs, checked November 10, 2026): 123 MCP workflow pages (65 workflows; 23 tool pages including Jira, GitHub, Excel, Cameo, DOORS, Jama, Polarion, Onshape, Altium Designer and Teamcenter; 8 standards pages such as ISO 26262, ARP4761, ECSS and the EU Machinery Regulation; 9 machinery-regulation workflows); 9 feature pages; 6 industry pages (aerospace, defense, automotive, energy, robotics, IoT devices); 6 blog posts; 4 resources; 4 comparison pages (vs IBM Rhapsody, Cameo Systems Modeler, Siemens Polarion, and "best MBSE software"); one docs page; no case studies, no medical-device or industrial-machinery industry page and no non-English pages.Source

Each month, ask the main assistants 15 fixed buyer questions ("best SysML v2 tool for a drone startup", "Cameo alternatives", "MBSE with ITAR"), log whether Dalus appears and how it is described, and trace wrong or missing answers back to the pages that need fixing: comparison pages, the defense page, pricing. Treat it like rank tracking.

Engineers increasingly shortlist tools by asking an assistant. A cheap monthly check shows which page change would move the answer, and it catches outdated claims.

• Answers vary run to run

  Ask each question three times and log the majority.

• #3 Say "built on SysML v2" plainly: the comparison pages hedge with "v2-era concepts" while the OMG lists Dalus as built from the ground up on SysML v2
• #9 Write comparison pages for the rivals buyers now shortlist: Flow Engineering, SysGit and Altium Requirements Portal

• Your websiteHomepage (checked November 10, 2026): H1 "Accelerate Hardware System Design"; a banner for the MCP Connector with "100+ workflows"; two logos (IOX Lab, DefendTex) and one testimonial, from a systems engineer at IOX Lab, saying Dalus "helped us bring structure and traceability to our IoT system development"; trust claims "SOC 2 Type 2 Certified", AWS GovCloud to help meet ITAR and EAR requirements, on-premise hosting and EU data residency; every call to action ("GET A DEMO", "Get started", "Try for free", "Contact Sales") points to the /#demo form.Source
• Your website"Best MBSE software" page: ranks Dalus first against Cameo, IBM Rhapsody, Siemens Polarion and Ansys medini/SCADE; claims onboarding in days rather than months, and "alignment with SysML v2-era interoperability"; newer rivals such as Flow Engineering, SysGit and Altium's Requirements Portal are not covered; no author or date.Source

Translate the pages that matter most for this buyer into German: homepage, pricing, the industrial-machinery page (idea 7), automotive, and the machinery workflows. Have a native-speaking engineer review the terms, add hreflang, and make EU hosting the default for German sign-ups. Promote through German engineering communities and LinkedIn.

Engineers trust tools that speak their technical language and keep their data in the EU, and few modern MBSE tools offer German pages.

• Support in German

  Start with German marketing pages and English support, and say so.

• #7 Add medical-device and industrial-machinery industry pages: Dalus targets both and already has 9 machinery-regulation workflows

• Y CombinatorY Combinator page: Winter 2025 batch, founded 2024, team size 3, San Francisco, "AI-Powered Hardware System Design Software". A GTM Intern listing there (undated; dalus.io/careers shows "0 open roles") names the ideal customers as robotics, aerospace, medical devices and industrial machinery, and lists case studies, one-pagers, website copy and conference target lists as work still to be built; other listings name Munich, Melbourne and a "Germany Office".Source
• Your websiteHomepage (checked November 10, 2026): H1 "Accelerate Hardware System Design"; a banner for the MCP Connector with "100+ workflows"; two logos (IOX Lab, DefendTex) and one testimonial, from a systems engineer at IOX Lab, saying Dalus "helped us bring structure and traceability to our IoT system development"; trust claims "SOC 2 Type 2 Certified", AWS GovCloud to help meet ITAR and EAR requirements, on-premise hosting and EU data residency; every call to action ("GET A DEMO", "Get started", "Try for free", "Contact Sales") points to the /#demo form.Source
• Your websiteSitemap (165 URLs, checked November 10, 2026): 123 MCP workflow pages (65 workflows; 23 tool pages including Jira, GitHub, Excel, Cameo, DOORS, Jama, Polarion, Onshape, Altium Designer and Teamcenter; 8 standards pages such as ISO 26262, ARP4761, ECSS and the EU Machinery Regulation; 9 machinery-regulation workflows); 9 feature pages; 6 industry pages (aerospace, defense, automotive, energy, robotics, IoT devices); 6 blog posts; 4 resources; 4 comparison pages (vs IBM Rhapsody, Cameo Systems Modeler, Siemens Polarion, and "best MBSE software"); one docs page; no case studies, no medical-device or industrial-machinery industry page and no non-English pages.Source