Cofertility growth playbook

Build an ambassador hub at /split-stories: long-form stories from consenting ambassadors (why they chose Split, what the cycle was like, how they felt after), short video clips from the content creator, and a "Talk to a Split member" request that books a 20-minute call or chat with an ambassador. Link it from the Split page, the quiz results and the follow-up emails. Run every story through the consent and disclosure process the role already owns, and label each ambassador's relationship with Cofertility clearly.

Women considering donation trust peers who have done it more than any brand page. The 98% "glad to have participated" figure becomes believable when real members tell the whole story, and calls with ambassadors take pressure off the outreach team.

[ ] Five ambassadors recruited
[ ] Signed consent for each story
[ ] Relationship and reward disclosure on every story
[ ] Two long-form stories written in their words
[ ] Short clips for the hub and social
[ ] "Talk to a Split member" request form
[ ] Links from /freeze/split, quiz results and emails
[ ] Tracking from story to quiz to application

• Privacy for ambassadors

  Let each choose first name only, no photo, or full profile.

• Undisclosed promotion

  Show each ambassador's relationship and any reward on every story.

• HiringMarketing & Events Manager (part-time, remote, posted August 27, 2026): "Events are the anchor" (brand events, "conference booths or campus visits"). "The community side is our ambassador program. These are women in their 20s and 30s who have been through our Split program. They are our most credible voices, and getting more of their stories into the world is one of our highest-priority growth levers." The role sources "member stories, testimonials, and participants for content, press, and advocacy", maintains "the agreements and consent process", ensures content "meets applicable disclosure requirements" (FTC rules for ambassador content), and supports "our referral program" and "our partnerships lead".Source
• Your websiteSite check (October 21, 2026): no page on cofertility.com mentions an ambassador program; the sitemap's 37 pages include Member Stories, Reviews and Refer pages but nothing for ambassadors, campus visits or events. The Member Stories page carries four short quotes from Split members and four from intended parents. The Reviews page says "All reviews are from verified members", but the reviews load from a third-party widget script, so the page's own HTML contains no review text.Source
• Your websiteSplit page: freeze for free with "100% of the cost plus 10 years of storage"; "comprehensive fertility and genetic testing at no cost"; criteria include ages 21-33, BMI under 30, non-smoker; steps are quiz and application, screening, a "10-14 day" cycle, then matching; "Many donors opt to complete two cycles"; "98% of Split members say that regardless of their own family-building journey, they're glad to have participated".Source
• HiringSocial Media Content Creator (freelance, Los Angeles, posted August 27, 2026): "16+ short-form video assets per month" for Instagram, TikTok and YouTube "across multiple brand accounts", long-form YouTube video, regular filming of the CEO and co-founder, and coordinating "other creators"; must be "Closely attuned to what matters to women in their 20s and early 30s".Source
• HiringMember Outreach Specialist (posted August 21, 2026): runs "video informed consent calls with prospective Split program participants", answers "member and lead inquiries", builds and approves "donor profiles for our intended parent platform, including helping donors' personalities shine", and makes "outbound calls to newly joined intended parents".Source

Export the reviews into the page HTML (or a server-rendered list), grouped by Split and Family, with dates and the program each person used. Keep the widget for collecting new reviews.

Readable reviews can be quoted in search and AI answers when people ask whether Cofertility is legitimate.

• Reviews out of sync

  Rebuild the list monthly from the widget.

• Your websiteSite check (October 21, 2026): no page on cofertility.com mentions an ambassador program; the sitemap's 37 pages include Member Stories, Reviews and Refer pages but nothing for ambassadors, campus visits or events. The Member Stories page carries four short quotes from Split members and four from intended parents. The Reviews page says "All reviews are from verified members", but the reviews load from a third-party widget script, so the page's own HTML contains no review text.Source
• HiringMarketing & Events Manager (part-time, remote, posted August 27, 2026): "Events are the anchor" (brand events, "conference booths or campus visits"). "The community side is our ambassador program. These are women in their 20s and 30s who have been through our Split program. They are our most credible voices, and getting more of their stories into the world is one of our highest-priority growth levers." The role sources "member stories, testimonials, and participants for content, press, and advocacy", maintains "the agreements and consent process", ensures content "meets applicable disclosure requirements" (FTC rules for ambassador content), and supports "our referral program" and "our partnerships lead".Source

Give every Split member and ambassador a personal link and a short code that tracks quiz starts, plus ready-made story templates. Keep the form as an option. Show referrers their status (quiz done, active donor) in their account.

People share personal topics by private message, not by handing over a friend's details; links make that easy and measurable.

• Reward-driven posts

  Require disclosure and avoid health claims.

• Your websiteRefer page: for egg freezing, "$25" when a friend completes the prescreener quiz and "an additional $500" when they become an active Split donor; for family building, "$500" to the referrer and "$250" to the friend once a match is placed. Referring means typing the friend's name, email and phone into a form ("We'll send them an email on your behalf").Source
• HiringMarketing & Events Manager (part-time, remote, posted August 27, 2026): "Events are the anchor" (brand events, "conference booths or campus visits"). "The community side is our ambassador program. These are women in their 20s and 30s who have been through our Split program. They are our most credible voices, and getting more of their stories into the world is one of our highest-priority growth levers." The role sources "member stories, testimonials, and participants for content, press, and advocacy", maintains "the agreements and consent process", ensures content "meets applicable disclosure requirements" (FTC rules for ambassador content), and supports "our referral program" and "our partnerships lead".Source
• Your websiteSplit page: freeze for free with "100% of the cost plus 10 years of storage"; "comprehensive fertility and genetic testing at no cost"; criteria include ages 21-33, BMI under 30, non-smoker; steps are quiz and application, screening, a "10-14 day" cycle, then matching; "Many donors opt to complete two cycles"; "98% of Split members say that regardless of their own family-building journey, they're glad to have participated".Source

Add the calculator to the pricing page: choose a cohort size, see the egg cost, typical clinic costs, expected live births and how the Embryo Guarantee applies, with clear wording that estimates are averages, not promises.

The biggest question families have is what it costs to have a baby, not what an egg costs; answering it honestly builds trust and qualifies matches.

• Read as a promise

  State clearly that results vary and figures are averages.

• Your websiteFamily pricing: a "$500 Match Initiation Fee"; frozen eggs priced per egg ($3,500 each for 6-9 eggs, $3,300 for 10-15, $3,100 for 16+; "7 eggs * $3,500 per egg" = $24,500), plus "$7,500+" clinic embryo costs; fresh donation adds a "$10,000" coordination fee and "~$6,500" third-party costs. An Embryo Guarantee is "built into our pricing", with free rematches "up to three total matches". A separate calculator page says each frozen egg has "about an 8-9% chance of resulting in a live birth" and "Around 11 eggs leads to an average of one live birth".Source
• Competitor researchRivals' own sites: Donor Egg Bank USA offers frozen donor eggs "for your immediate use" with a "live birth guarantee" and refund plans; Kindbody runs clinics for "IVF, Egg Freezing & Complete Conception Care"; Extend Fertility is a New York egg freezing clinic.See the research Source

Build a campus kit: a landing page with a unique quiz link per school, a talk deck, a table checklist and a follow-up email. Start with graduate and medical schools and partner with women's health and student groups.

Graduate students match the donor profile and are planning long careers; trackable links show which campuses work.

• Campus rules on health marketing

  Work through student health groups and follow each school's rules.

• HiringMarketing & Events Manager (part-time, remote, posted August 27, 2026): "Events are the anchor" (brand events, "conference booths or campus visits"). "The community side is our ambassador program. These are women in their 20s and 30s who have been through our Split program. They are our most credible voices, and getting more of their stories into the world is one of our highest-priority growth levers." The role sources "member stories, testimonials, and participants for content, press, and advocacy", maintains "the agreements and consent process", ensures content "meets applicable disclosure requirements" (FTC rules for ambassador content), and supports "our referral program" and "our partnerships lead".Source
• Your websiteFor Clinics page: "225+ partner clinics"; donors "represent 270+ ethnicities, with over 50% identifying as women of color"; "The majority of our donors hold graduate degrees or above"; "Over 90% of donors are open to disclosed donations"; clinics are asked to email the partnerships team, and no referral kit or patient handout is offered.Source
• Your websiteContent: 280 egg-freezing articles (/freeze-learn, including "best time to freeze your eggs as a med student", "does insurance cover egg freezing" and "what employers offer egg freezing benefits") and 315 family-building articles (/family-learn, updated as recently as October 19, 2026). Separate Instagram and TikTok accounts run for Cofertility Freeze and Cofertility Family.Source
• Your websiteSplit page: freeze for free with "100% of the cost plus 10 years of storage"; "comprehensive fertility and genetic testing at no cost"; criteria include ages 21-33, BMI under 30, non-smoker; steps are quiz and application, screening, a "10-14 day" cycle, then matching; "Many donors opt to complete two cycles"; "98% of Split members say that regardless of their own family-building journey, they're glad to have participated".Source

Create a clinic kit: a one-page patient handout for intended parents and one for patients interested in freezing, a referral link per clinic, a donor overview (diversity, education, disclosure openness) and a contact for each match.

Clinic coordinators recommend the agency that is easiest to explain; a kit makes Cofertility the easy choice.

• Clinics want co-branding

  Offer a co-branded version.

• Your websiteFor Clinics page: "225+ partner clinics"; donors "represent 270+ ethnicities, with over 50% identifying as women of color"; "The majority of our donors hold graduate degrees or above"; "Over 90% of donors are open to disclosed donations"; clinics are asked to email the partnerships team, and no referral kit or patient handout is offered.Source
• HiringMember Advocate (Manager Level), posted October 15, 2026: owns "a portfolio of donors at different stages at once, keeping every case moving from match through retrieval", coordinating clinics, travel, "escrow funding", screenings and retrievals, and building "the processes and procedures that let our case management scale as we grow".Source

Film a series with two or three consenting ambassadors per season: deciding, screening, the cycle, matching, and life after. Post clips weekly, put the full story on YouTube and the ambassador hub, and include disclosure in every post.

Serialized, honest content builds trust and answers the questions that stop women from applying.

• Health misinformation in comments

  Pin accurate answers and link FAQs.

• HiringSocial Media Content Creator (freelance, Los Angeles, posted August 27, 2026): "16+ short-form video assets per month" for Instagram, TikTok and YouTube "across multiple brand accounts", long-form YouTube video, regular filming of the CEO and co-founder, and coordinating "other creators"; must be "Closely attuned to what matters to women in their 20s and early 30s".Source
• HiringMarketing & Events Manager (part-time, remote, posted August 27, 2026): "Events are the anchor" (brand events, "conference booths or campus visits"). "The community side is our ambassador program. These are women in their 20s and 30s who have been through our Split program. They are our most credible voices, and getting more of their stories into the world is one of our highest-priority growth levers." The role sources "member stories, testimonials, and participants for content, press, and advocacy", maintains "the agreements and consent process", ensures content "meets applicable disclosure requirements" (FTC rules for ambassador content), and supports "our referral program" and "our partnerships lead".Source
• Your websiteSplit page: freeze for free with "100% of the cost plus 10 years of storage"; "comprehensive fertility and genetic testing at no cost"; criteria include ages 21-33, BMI under 30, non-smoker; steps are quiz and application, screening, a "10-14 day" cycle, then matching; "Many donors opt to complete two cycles"; "98% of Split members say that regardless of their own family-building journey, they're glad to have participated".Source

Add a matching next step to each article group: insurance and cost articles to Split and Keep, med student articles to the campus page, timing articles to the quiz, family articles to pricing. Track article-to-quiz rates.

Content already brings the right readers; a relevant next step turns more of them into applicants.

• Too salesy

  Keep the block below the article.

• Your websiteContent: 280 egg-freezing articles (/freeze-learn, including "best time to freeze your eggs as a med student", "does insurance cover egg freezing" and "what employers offer egg freezing benefits") and 315 family-building articles (/family-learn, updated as recently as October 19, 2026). Separate Instagram and TikTok accounts run for Cofertility Freeze and Cofertility Family.Source
• Your websiteSplit page: freeze for free with "100% of the cost plus 10 years of storage"; "comprehensive fertility and genetic testing at no cost"; criteria include ages 21-33, BMI under 30, non-smoker; steps are quiz and application, screening, a "10-14 day" cycle, then matching; "Many donors opt to complete two cycles"; "98% of Split members say that regardless of their own family-building journey, they're glad to have participated".Source
• Your websiteKeep program: self-funded freezing with partner discounts, "Vetted fertility clinic recommendations" and "access to our private community, where you can connect with other women going through the egg freezing process at the same time"; members "skip long waitlists" at preferred clinics. There is an LGBTQ+ family building page.Source

Give each event a unique link and QR code, follow up within 48 hours, and report quiz starts, applications and active donors per event and per dollar.

It shows which events grow the donor base and which to drop.

• Delayed applications

  Track for 90 days after each event.

• HiringMarketing & Events Manager (part-time, remote, posted August 27, 2026): "Events are the anchor" (brand events, "conference booths or campus visits"). "The community side is our ambassador program. These are women in their 20s and 30s who have been through our Split program. They are our most credible voices, and getting more of their stories into the world is one of our highest-priority growth levers." The role sources "member stories, testimonials, and participants for content, press, and advocacy", maintains "the agreements and consent process", ensures content "meets applicable disclosure requirements" (FTC rules for ambassador content), and supports "our referral program" and "our partnerships lead".Source
• Your websiteRefer page: for egg freezing, "$25" when a friend completes the prescreener quiz and "an additional $500" when they become an active Split donor; for family building, "$500" to the referrer and "$250" to the friend once a match is placed. Referring means typing the friend's name, email and phone into a form ("We'll send them an email on your behalf").Source

Host a monthly open session for women considering freezing, with a Member Advocate and an ambassador, and invite attendees into the Keep or Split path that fits them.

Community lowers the fear of a big decision, and attendees self-select into the right program.

• Medical questions

  Refer medical questions to clinicians.

• Your websiteKeep program: self-funded freezing with partner discounts, "Vetted fertility clinic recommendations" and "access to our private community, where you can connect with other women going through the egg freezing process at the same time"; members "skip long waitlists" at preferred clinics. There is an LGBTQ+ family building page.Source
• HiringMarketing & Events Manager (part-time, remote, posted August 27, 2026): "Events are the anchor" (brand events, "conference booths or campus visits"). "The community side is our ambassador program. These are women in their 20s and 30s who have been through our Split program. They are our most credible voices, and getting more of their stories into the world is one of our highest-priority growth levers." The role sources "member stories, testimonials, and participants for content, press, and advocacy", maintains "the agreements and consent process", ensures content "meets applicable disclosure requirements" (FTC rules for ambassador content), and supports "our referral program" and "our partnerships lead".Source
• HiringMember Advocate (Manager Level), posted October 15, 2026: owns "a portfolio of donors at different stages at once, keeping every case moving from match through retrieval", coordinating clinics, travel, "escrow funding", screenings and retrievals, and building "the processes and procedures that let our case management scale as we grow".Source

Send automatic updates at each step (screening results received, clinic booked, travel confirmed, escrow funded), with the advocate's name and a way to reply. Track where members drop out.

Clear updates reduce drop-off and free advocates for the moments that need a person.

• Feels impersonal

  Sign messages from the advocate and invite replies.

• HiringMember Advocate (Manager Level), posted October 15, 2026: owns "a portfolio of donors at different stages at once, keeping every case moving from match through retrieval", coordinating clinics, travel, "escrow funding", screenings and retrievals, and building "the processes and procedures that let our case management scale as we grow".Source
• Your websiteSplit page: freeze for free with "100% of the cost plus 10 years of storage"; "comprehensive fertility and genetic testing at no cost"; criteria include ages 21-33, BMI under 30, non-smoker; steps are quiz and application, screening, a "10-14 day" cycle, then matching; "Many donors opt to complete two cycles"; "98% of Split members say that regardless of their own family-building journey, they're glad to have participated".Source

Give donors a guided template (values, interests, a letter to the future family) and an optional short video. Track which profile elements lead to matches.

Richer profiles speed matching, which is the revenue event for Cofertility Family.

• Privacy

  Videos optional and approved by the donor.

• HiringMember Outreach Specialist (posted August 21, 2026): runs "video informed consent calls with prospective Split program participants", answers "member and lead inquiries", builds and approves "donor profiles for our intended parent platform, including helping donors' personalities shine", and makes "outbound calls to newly joined intended parents".Source
• Your websiteFor Clinics page: "225+ partner clinics"; donors "represent 270+ ethnicities, with over 50% identifying as women of color"; "The majority of our donors hold graduate degrees or above"; "Over 90% of donors are open to disclosed donations"; clinics are asked to email the partnerships team, and no referral kit or patient handout is offered.Source
• Your websiteSite check (October 21, 2026): no page on cofertility.com mentions an ambassador program; the sitemap's 37 pages include Member Stories, Reviews and Refer pages but nothing for ambassadors, campus visits or events. The Member Stories page carries four short quotes from Split members and four from intended parents. The Reviews page says "All reviews are from verified members", but the reviews load from a third-party widget script, so the page's own HTML contains no review text.Source

Partner with LGBTQ+ family-building organizations and surrogacy agencies: co-hosted webinars, a referral arrangement and shared resources.

Partners reach intended parents early in their planning, before they choose a donor source.

• Referral payment rules

  Have counsel review any paid referral terms.

• Your websiteKeep program: self-funded freezing with partner discounts, "Vetted fertility clinic recommendations" and "access to our private community, where you can connect with other women going through the egg freezing process at the same time"; members "skip long waitlists" at preferred clinics. There is an LGBTQ+ family building page.Source
• Your websiteFor Clinics page: "225+ partner clinics"; donors "represent 270+ ethnicities, with over 50% identifying as women of color"; "The majority of our donors hold graduate degrees or above"; "Over 90% of donors are open to disclosed donations"; clinics are asked to email the partnerships team, and no referral kit or patient handout is offered.Source
• HiringMarketing & Events Manager (part-time, remote, posted August 27, 2026): "Events are the anchor" (brand events, "conference booths or campus visits"). "The community side is our ambassador program. These are women in their 20s and 30s who have been through our Split program. They are our most credible voices, and getting more of their stories into the world is one of our highest-priority growth levers." The role sources "member stories, testimonials, and participants for content, press, and advocacy", maintains "the agreements and consent process", ensures content "meets applicable disclosure requirements" (FTC rules for ambassador content), and supports "our referral program" and "our partnerships lead".Source

Approach companies and benefit administrators that cover egg freezing with Keep as a navigation and discount service for their employees.

Employer channels bring many qualified members at once.

• Long sales cycles

  Start with smaller employers.

• Your websiteContent: 280 egg-freezing articles (/freeze-learn, including "best time to freeze your eggs as a med student", "does insurance cover egg freezing" and "what employers offer egg freezing benefits") and 315 family-building articles (/family-learn, updated as recently as October 19, 2026). Separate Instagram and TikTok accounts run for Cofertility Freeze and Cofertility Family.Source
• Your websiteKeep program: self-funded freezing with partner discounts, "Vetted fertility clinic recommendations" and "access to our private community, where you can connect with other women going through the egg freezing process at the same time"; members "skip long waitlists" at preferred clinics. There is an LGBTQ+ family building page.Source

Delay non-essential tags until after interaction, remove unused scripts and fonts, and set a page weight budget for the Freeze landing pages.

Lighter pages keep slower phone visitors on the page.

• Ad tracking gaps

  Agree tag priorities with marketing.

• Google PageSpeedHomepage: real Chrome visitors pass Core Web Vitals (main content at 2.1 s). In the slower phone lab test the page scores 53/100, downloads 5.1 MB in 137 requests and loads 17 third-party services, including Meta, TikTok, Nextdoor, Spotify, LinkedIn and Bing ad tags; removing unused JavaScript would save about 7.2 s in that test.Source

Survey Split members each year (before, one year after, and later), publish the aggregated results with method and response rates, and share them with clinics, press and ambassadors.

Transparent data builds trust with donors, families and clinics, and earns press.

• Unfavorable findings

  Publish them with what will change.

• Your websiteSplit page: freeze for free with "100% of the cost plus 10 years of storage"; "comprehensive fertility and genetic testing at no cost"; criteria include ages 21-33, BMI under 30, non-smoker; steps are quiz and application, screening, a "10-14 day" cycle, then matching; "Many donors opt to complete two cycles"; "98% of Split members say that regardless of their own family-building journey, they're glad to have participated".Source
• HiringMarketing & Events Manager (part-time, remote, posted August 27, 2026): "Events are the anchor" (brand events, "conference booths or campus visits"). "The community side is our ambassador program. These are women in their 20s and 30s who have been through our Split program. They are our most credible voices, and getting more of their stories into the world is one of our highest-priority growth levers." The role sources "member stories, testimonials, and participants for content, press, and advocacy", maintains "the agreements and consent process", ensures content "meets applicable disclosure requirements" (FTC rules for ambassador content), and supports "our referral program" and "our partnerships lead".Source
• Your websiteFor Clinics page: "225+ partner clinics"; donors "represent 270+ ethnicities, with over 50% identifying as women of color"; "The majority of our donors hold graduate degrees or above"; "Over 90% of donors are open to disclosed donations"; clinics are asked to email the partnerships team, and no referral kit or patient handout is offered.Source

Build a clinic portal: donor search for the clinic's patients, records review, shipping requests and match status. Pilot with ten high-volume clinics.

Making Cofertility the easiest agency to work with turns clinics into a steady channel.

• Health data handling

  Build with the trust center controls from day one.

• Your websiteFor Clinics page: "225+ partner clinics"; donors "represent 270+ ethnicities, with over 50% identifying as women of color"; "The majority of our donors hold graduate degrees or above"; "Over 90% of donors are open to disclosed donations"; clinics are asked to email the partnerships team, and no referral kit or patient handout is offered.Source
• HiringMember Advocate (Manager Level), posted October 15, 2026: owns "a portfolio of donors at different stages at once, keeping every case moving from match through retrieval", coordinating clinics, travel, "escrow funding", screenings and retrievals, and building "the processes and procedures that let our case management scale as we grow".Source

Form chapters in the five cities with the most Split members: a lead ambassador, a quarterly meetup, a campus contact and a local clinic partner. Give each chapter a budget and a dashboard.

Local, peer-led presence grows referrals and events without a large field team.

• Inconsistent messaging

  Train leads and share approved materials.

• #1 Put the Split ambassadors on the website: a stories hub and a "talk to someone who's done it" option

• HiringMarketing & Events Manager (part-time, remote, posted August 27, 2026): "Events are the anchor" (brand events, "conference booths or campus visits"). "The community side is our ambassador program. These are women in their 20s and 30s who have been through our Split program. They are our most credible voices, and getting more of their stories into the world is one of our highest-priority growth levers." The role sources "member stories, testimonials, and participants for content, press, and advocacy", maintains "the agreements and consent process", ensures content "meets applicable disclosure requirements" (FTC rules for ambassador content), and supports "our referral program" and "our partnerships lead".Source
• Your websiteRefer page: for egg freezing, "$25" when a friend completes the prescreener quiz and "an additional $500" when they become an active Split donor; for family building, "$500" to the referrer and "$250" to the friend once a match is placed. Referring means typing the friend's name, email and phone into a form ("We'll send them an email on your behalf").Source
• Your websiteFor Clinics page: "225+ partner clinics"; donors "represent 270+ ethnicities, with over 50% identifying as women of color"; "The majority of our donors hold graduate degrees or above"; "Over 90% of donors are open to disclosed donations"; clinics are asked to email the partnerships team, and no referral kit or patient handout is offered.Source

Publish one 10-15 minute episode every two weeks answering a real question from the matchmaking team's inbox, with a clinician guest when the topic is medical.

Long-form, honest answers build trust with families who are about to spend tens of thousands of dollars.

• Medical accuracy

  Have clinicians review medical episodes.

• HiringSocial Media Content Creator (freelance, Los Angeles, posted August 27, 2026): "16+ short-form video assets per month" for Instagram, TikTok and YouTube "across multiple brand accounts", long-form YouTube video, regular filming of the CEO and co-founder, and coordinating "other creators"; must be "Closely attuned to what matters to women in their 20s and early 30s".Source
• Your websiteFamily pricing: a "$500 Match Initiation Fee"; frozen eggs priced per egg ($3,500 each for 6-9 eggs, $3,300 for 10-15, $3,100 for 16+; "7 eggs * $3,500 per egg" = $24,500), plus "$7,500+" clinic embryo costs; fresh donation adds a "$10,000" coordination fee and "~$6,500" third-party costs. An Embryo Guarantee is "built into our pricing", with free rematches "up to three total matches". A separate calculator page says each frozen egg has "about an 8-9% chance of resulting in a live birth" and "Around 11 eggs leads to an average of one live birth".Source
• Your websiteFor Clinics page: "225+ partner clinics"; donors "represent 270+ ethnicities, with over 50% identifying as women of color"; "The majority of our donors hold graduate degrees or above"; "Over 90% of donors are open to disclosed donations"; clinics are asked to email the partnerships team, and no referral kit or patient handout is offered.Source

Review which tags load on the quiz, application and health-topic pages, keep advertising tags to pages that hold no health information, and say so plainly in a short privacy note next to the quiz.

A visible privacy commitment can lift quiz completion among careful applicants and lowers risk.

• Less ad data

  Use aggregate conversion data instead.

• Google PageSpeedHomepage: real Chrome visitors pass Core Web Vitals (main content at 2.1 s). In the slower phone lab test the page scores 53/100, downloads 5.1 MB in 137 requests and loads 17 third-party services, including Meta, TikTok, Nextdoor, Spotify, LinkedIn and Bing ad tags; removing unused JavaScript would save about 7.2 s in that test.Source
• Your websiteConsumer Health Data Privacy Policy: applies to "consumer health data" under "the Washington State My Health My Data Act (MHMDA) and Nevada's Consumer Health Data Privacy Law".Source