Dexmate growth playbook

Add a short configurator to both product pages: robot, two grippers (S or D, with or without camera), optional exoskeleton, quantity, and a program box (startup, university or none). It shows the list total, the program saving and the price for eligible buyers, the 4-week lead time, and two buttons: "Order in the shop" with the configuration in the cart, and "Email me this quote as a PDF", which collects the email, institution and funding route and sends the lead to sales with the full configuration attached.

At $50,000 to $85,000, every buyer needs a number to take to a grant budget, a purchasing office or a co-founder. Giving it on the page turns anonymous spec readers into named quote requests with the robot, quantity and program already known, which is the lead capture and handoff the campaign and sales hires are measured on.

[ ] Robot: Vega 1 Pro $75,000 or Vega 1 U $42,000
[ ] Two grippers: S $3,000 / $3,900 with camera, D $4,000 / $4,900 with camera
[ ] Optional Vega 1 Exoskeleton $1,800
[ ] Quantity, with "talk to us" for fleets
[ ] Program: startup (US / outside US), university, none
[ ] Lead time: about 4 weeks robots, 2 weeks grippers
[ ] Buttons: order in shop, email me this quote (PDF)
[ ] Quote fields: email, institution, funding route, timeline

• Showing the price scares off visitors

  Show the program price next to the list price, and offer a call for fleet quantities.

• Quotes drift from shop prices

  Read prices from the shop catalogue, not a copy.

• HiringGrowth Marketing Manager (Fremont): "own how the world discovers Dexmate"; "Own SEO/GEO and the website funnel: improve organic visibility, conversion rates, and the path from first visit to demo request or order the product"; run paid search and social, ABM with sales, attribution in customer.io, and "Instrument and report on the full funnel". "You'll be an early marketing hire with real ownership. You'll set up the funnel, prove what works, and scale it."Source
• Your websiteProduct pages for Vega 1 Pro ("General-Purpose Wheeled Humanoid") and Vega 1 U ("Bimanual Manipulator") give full specifications, an "Order Now" button and a "Download Spec Sheet" PDF, but no price. Vega 1 U is pitched to "University Labs: Departments that need a teaching rig students can actually run", "Data-Collection Teams" and "System Integrators", and "Upgrades to Vega 1 Pro".Source
• Your shopshop.dexmate.com lists Vega 1 Pro at $75,000 and Vega 1 U at $42,000 ("The price listed here does not include any end effectors like grippers"), DexGripper S at $3,000 ($3,900 with camera), DexGripper D at $4,000 ($4,900 with camera), both "Priced per gripper; each robot takes two", and the Vega 1 Exoskeleton at $1,800. Delivery: "Around 4 weeks from order confirmation." Quotes: "Use the contact page and tell us the configuration and quantity."Source
• Your websiteStartup Program: "$22K Off" Vega 1 Pro and "$10K Off" Vega 1 U per unit in the US for the first two units ($10K and $5K outside the US) for companies with "less than $5 million in total funding", applied for through a form and answered with a quote. University Program: "Up to $13K off Vega 1 Pro and up to $12K off Vega 1 U", "in limited quantities". Neither page states the list price the discount comes off.Source
• Your websiteContact page ("Sales, Partnerships, and Research Collaborations"): the form asks only for name, email, an optional "Company / Organization" ("Leave blank if you're an individual customer") and a free-text message capped at 512 characters. No question about the robot, quantity, timeline, segment or how the purchase will be funded.Source
• HiringSales Development Representative (Fremont, a full-cycle role): buyers range across "grant-funded academic procurement, fast-moving AI lab deals, or multi-stakeholder commercial pilots — across capital-equipment purchasing and Robot-as-a-Service agreements"; pilots are turned into "a business case: research value, data throughput, or labor cost offset and payback period"; the rep must "Represent Dexmate credibly against humanoid, robotics-data, and automation competitors" and "Work the conference circuit hard".Source

Add four short questions: which of the five homepage audiences you are, which robot interests you, how many units and when, and how you expect to fund it (grant or purchase order, startup program, Robot-as-a-Service, not sure). Route academic and startup inquiries to the program flows, commercial pilots to the solutions engineer and sales, and show each sender the next step.

Qualified, routed inquiries get faster, more relevant replies, and the answers become the segment data the campaign manager needs to target ABM and events.

• Longer form, fewer submissions

  Keep message optional and test completion rates.

• Your websiteContact page ("Sales, Partnerships, and Research Collaborations"): the form asks only for name, email, an optional "Company / Organization" ("Leave blank if you're an individual customer") and a free-text message capped at 512 characters. No question about the robot, quantity, timeline, segment or how the purchase will be funded.Source
• HiringSales Development Representative (Fremont, a full-cycle role): buyers range across "grant-funded academic procurement, fast-moving AI lab deals, or multi-stakeholder commercial pilots — across capital-equipment purchasing and Robot-as-a-Service agreements"; pilots are turned into "a business case: research value, data throughput, or labor cost offset and payback period"; the rep must "Represent Dexmate credibly against humanoid, robotics-data, and automation competitors" and "Work the conference circuit hard".Source
• Your websiteHomepage "Who It's For" names five audiences, each with a customer quote: Robotics Experts (Northwestern University), Developers & Researchers (USC), Physical AI Companies (Config), Data Companies (Lightwheel) and System Integrators (LG CNS Future Robotics LAB). The sitemap has 30 URLs: 4 product pages, 15 research pages, 3 blog URLs, the two programs, events, about, contact and legal pages, and no page per audience or use case.Source
• HiringMarketing Campaign and Event Manager (Fremont, posted October 20, 2026): "drive pipeline growth through high-impact campaigns and industry events"; owns "Trade shows", "Conferences" and "Customer demos and roadshows", "Support Account-Based Marketing (ABM) initiatives", "Ensure strong lead capture, follow-up, and handoff to sales", and reports "Leads generated", "Meetings booked" and "Pipeline created".Source

Publish the docs as pre-rendered pages (a static docs site or server rendering for the wiki): one URL per guide with its own title and description, a real sitemap, code samples in the HTML, and links from the product pages. Keep the logged-in parts of DexHub as they are.

Developers choose platforms whose docs they can find and whose examples an assistant can quote. Indexed docs also bring long-tail search traffic for teleoperation, URDF and bimanual control questions that no marketing page will rank for.

• Public docs reveal roadmap details

  Publish only shipped features.

• Your docsDexHub, linked as "Documentation", "SDK" and "API Reference": platform.dexmate.ai/hub and /hub/wiki/ both return the same 2 KB page titled "Dexmate" with the description "Building tomorrow's intelligence and automation"; the content is drawn in the browser, and /sitemap.xml returns that same page instead of a sitemap.Source
• HiringDeveloper Advocate Engineer (Fremont): "Write and publish technical tutorials weekly", "Build and publish sample projects", own SDK documentation "kept current within 48 hours of any platform change", answer Discord and GitHub Discussions "within 24 hours", and speak at "NeurIPS, ICLR, ICML, CoRL" 3-4 times a year. "Many developers have never deployed a model that moves something in the physical world."Source
• HiringGrowth Marketing Manager (Fremont): "own how the world discovers Dexmate"; "Own SEO/GEO and the website funnel: improve organic visibility, conversion rates, and the path from first visit to demo request or order the product"; run paid search and social, ABM with sales, attribution in customer.io, and "Instrument and report on the full funnel". "You'll be an early marketing hire with real ownership. You'll set up the funnel, prove what works, and scale it."Source
• ChannelsYouTube @dexmate-ai: 173 subscribers, 2 videos, 3,285 views. GitHub dexmate-ai: 12 public repositories, 47 stars in total (dexcontrol 19, dexmate-urdf 14, omniteleop 7). A Discord server is linked from the site; a TikTok account is linked only from the shop.Source

Add one line under each discount: "List price $75,000; eligible US startups pay $53,000 for each of the first two units, before grippers", and the same for Vega 1 U and the university program, with a link to the configurator.

A discount without an anchor is hard to judge; with the price it becomes a reason to apply.

• University pricing varies by quote

  Say "up to" and "final price by quote".

• Your websiteStartup Program: "$22K Off" Vega 1 Pro and "$10K Off" Vega 1 U per unit in the US for the first two units ($10K and $5K outside the US) for companies with "less than $5 million in total funding", applied for through a form and answered with a quote. University Program: "Up to $13K off Vega 1 Pro and up to $12K off Vega 1 U", "in limited quantities". Neither page states the list price the discount comes off.Source
• Your shopshop.dexmate.com lists Vega 1 Pro at $75,000 and Vega 1 U at $42,000 ("The price listed here does not include any end effectors like grippers"), DexGripper S at $3,000 ($3,900 with camera), DexGripper D at $4,000 ($4,900 with camera), both "Priced per gripper; each robot takes two", and the Vega 1 Exoskeleton at $1,800. Delivery: "Around 4 weeks from order confirmation." Quotes: "Use the contact page and tell us the configuration and quantity."Source

Keep the PDF open, but track each download as an analytics event and add an optional "email me the spec sheet and a quote" box beside it. Feed opt-ins into a short customer.io sequence: the spec sheet, a relevant paper or demo video, then the configurator.

Spec readers are evaluating seriously; a light offer captures some of them without gating the content engineers expect to be free.

• Engineers dislike gates

  Never require the email for the PDF.

• Your websiteProduct pages for Vega 1 Pro ("General-Purpose Wheeled Humanoid") and Vega 1 U ("Bimanual Manipulator") give full specifications, an "Order Now" button and a "Download Spec Sheet" PDF, but no price. Vega 1 U is pitched to "University Labs: Departments that need a teaching rig students can actually run", "Data-Collection Teams" and "System Integrators", and "Upgrades to Vega 1 Pro".Source
• HiringGrowth Marketing Manager (Fremont): "own how the world discovers Dexmate"; "Own SEO/GEO and the website funnel: improve organic visibility, conversion rates, and the path from first visit to demo request or order the product"; run paid search and social, ABM with sales, attribution in customer.io, and "Instrument and report on the full funnel". "You'll be an early marketing hire with real ownership. You'll set up the funnel, prove what works, and scale it."Source

Add "Book 20 minutes at the booth" to every upcoming event card, with slots by robot and topic, and send booked visitors a reminder with the booth number. After each show, publish a short page with the demos shown, a video and an offer (spec sheet, quote, lab visit) and use it in follow-up emails.

Pre-booked booth meetings convert far better than badge scans, and a follow-up page turns a busy booth into a measurable campaign.

• No-shows

  Send reminders and keep walk-up slots.

• Your websiteEvents page: "Map of 11 Dexmate event locations", including MODEX 2026 (Atlanta, warehouse and logistics demos), CVPR 2026, Automate 2026, Actuate 26, IROS 2026, a CoreWeave event, Long Horizon by Encord, and CoRL in Austin (Booth 1104, November 9, 2026). Each entry's "Learn More" goes to the conference site; there is no way to book time with the team.Source
• HiringMarketing Campaign and Event Manager (Fremont, posted October 20, 2026): "drive pipeline growth through high-impact campaigns and industry events"; owns "Trade shows", "Conferences" and "Customer demos and roadshows", "Support Account-Based Marketing (ABM) initiatives", "Ensure strong lead capture, follow-up, and handoff to sales", and reports "Leads generated", "Meetings booked" and "Pipeline created".Source
• HiringSolutions Engineer (Fremont): runs "technical demos for prospects, partners, and press", must "Build and maintain a demo library that shows our capabilities against real customer use cases", answers "payload, reach, cycle time, safety, integration, and deployment" questions, scopes pilots with success criteria, and writes "demo scripts, spec one-pagers, integration FAQs".Source

Keep one spec record per robot in the CMS that feeds the product page, the shop page and the spec PDF, fix the typo now, and have the solutions engineer sign off each change.

Technical buyers read specs closely; small errors invite doubts in a capital purchase.

• Extra process

  Keep sign-off to one person.

• Your websiteVega 1 U specification table: "Compute NVIDIA Jetson Orin Nano Nano"; the FAQ on the same page says "NVIDIA Jetson Orin Nano".Source
• HiringSolutions Engineer (Fremont): runs "technical demos for prospects, partners, and press", must "Build and maintain a demo library that shows our capabilities against real customer use cases", answers "payload, reach, cycle time, safety, integration, and deployment" questions, scopes pilots with success criteria, and writes "demo scripts, spec one-pagers, integration FAQs".Source
• Your shopshop.dexmate.com lists Vega 1 Pro at $75,000 and Vega 1 U at $42,000 ("The price listed here does not include any end effectors like grippers"), DexGripper S at $3,000 ($3,900 with camera), DexGripper D at $4,000 ($4,900 with camera), both "Priced per gripper; each robot takes two", and the Vega 1 Exoskeleton at $1,800. Delivery: "Around 4 weeks from order confirmation." Quotes: "Use the contact page and tell us the configuration and quantity."Source

Build five pages, each with the audience's job to be done, the recommended configuration and price, the customer quote expanded into a short story, two relevant papers or demos, and a call to action that fits (apply, quote, pilot).

Pages per audience rank for specific searches, give ABM campaigns a landing page, and let sales send a link that speaks to the buyer.

• Customers decline stories

  Use quotes already approved on the homepage.

• Your websiteHomepage "Who It's For" names five audiences, each with a customer quote: Robotics Experts (Northwestern University), Developers & Researchers (USC), Physical AI Companies (Config), Data Companies (Lightwheel) and System Integrators (LG CNS Future Robotics LAB). The sitemap has 30 URLs: 4 product pages, 15 research pages, 3 blog URLs, the two programs, events, about, contact and legal pages, and no page per audience or use case.Source
• HiringGrowth Marketing Manager (Fremont): "own how the world discovers Dexmate"; "Own SEO/GEO and the website funnel: improve organic visibility, conversion rates, and the path from first visit to demo request or order the product"; run paid search and social, ABM with sales, attribution in customer.io, and "Instrument and report on the full funnel". "You'll be an early marketing hire with real ownership. You'll set up the funnel, prove what works, and scale it."Source
• HiringMarketing Campaign and Event Manager (Fremont, posted October 20, 2026): "drive pipeline growth through high-impact campaigns and industry events"; owns "Trade shows", "Conferences" and "Customer demos and roadshows", "Support Account-Based Marketing (ABM) initiatives", "Ensure strong lead capture, follow-up, and handoff to sales", and reports "Leads generated", "Meetings booked" and "Pipeline created".Source
• Your websiteResearch Papers: 14 published projects ran on Vega, from labs at UC Berkeley, Stanford, USC, Carnegie Mellon, UIUC, Northwestern, Purdue, Tsinghua and Michigan and several industry research labs; examples include T-Rex (tactile-reactive manipulation), DexTacWAM (success "70.6 against 38.0 for the strongest baseline") and MeMoREval, a memory benchmark built by Dexmate with Carnegie Mellon and Purdue.Source

Send each author a kit: a "Built on Dexmate Vega" badge and link, a robot photo, a citation for the hardware, and an offer to feature their demo video. Add the hardware citation to the docs so future papers cite it consistently.

Researchers copy their peers' setups, and links from university project pages are among the most trusted signals for search engines and AI assistants.

• Authors ignore the ask

  Offer to feature their work in exchange.

• Your websiteResearch Papers: 14 published projects ran on Vega, from labs at UC Berkeley, Stanford, USC, Carnegie Mellon, UIUC, Northwestern, Purdue, Tsinghua and Michigan and several industry research labs; examples include T-Rex (tactile-reactive manipulation), DexTacWAM (success "70.6 against 38.0 for the strongest baseline") and MeMoREval, a memory benchmark built by Dexmate with Carnegie Mellon and Purdue.Source
• HiringDeveloper Advocate Engineer (Fremont): "Write and publish technical tutorials weekly", "Build and publish sample projects", own SDK documentation "kept current within 48 hours of any platform change", answer Discord and GitHub Discussions "within 24 hours", and speak at "NeurIPS, ICLR, ICML, CoRL" 3-4 times a year. "Many developers have never deployed a model that moves something in the physical world."Source
• HiringGrowth Marketing Manager (Fremont): "own how the world discovers Dexmate"; "Own SEO/GEO and the website funnel: improve organic visibility, conversion rates, and the path from first visit to demo request or order the product"; run paid search and social, ABM with sales, attribution in customer.io, and "Instrument and report on the full funnel". "You'll be an early marketing hire with real ownership. You'll set up the funnel, prove what works, and scale it."Source

Publish a university pack: a formal quote with validity dates, a short equipment justification text describing Vega's capabilities and published research, standard vendor documents, typical lead times and shipping notes, and a contact for purchasing offices. Offer it from the university page and the configurator.

Removing paperwork shortens slow academic cycles and makes Dexmate the easy choice when a grant deadline is close.

• Institutions differ

  Keep the pack generic and offer a call.

• HiringSales Development Representative (Fremont, a full-cycle role): buyers range across "grant-funded academic procurement, fast-moving AI lab deals, or multi-stakeholder commercial pilots — across capital-equipment purchasing and Robot-as-a-Service agreements"; pilots are turned into "a business case: research value, data throughput, or labor cost offset and payback period"; the rep must "Represent Dexmate credibly against humanoid, robotics-data, and automation competitors" and "Work the conference circuit hard".Source
• Your websiteStartup Program: "$22K Off" Vega 1 Pro and "$10K Off" Vega 1 U per unit in the US for the first two units ($10K and $5K outside the US) for companies with "less than $5 million in total funding", applied for through a form and answered with a quote. University Program: "Up to $13K off Vega 1 Pro and up to $12K off Vega 1 U", "in limited quantities". Neither page states the list price the discount comes off.Source
• Your websiteResearch Papers: 14 published projects ran on Vega, from labs at UC Berkeley, Stanford, USC, Carnegie Mellon, UIUC, Northwestern, Purdue, Tsinghua and Michigan and several industry research labs; examples include T-Rex (tactile-reactive manipulation), DexTacWAM (success "70.6 against 38.0 for the strongest baseline") and MeMoREval, a memory benchmark built by Dexmate with Carnegie Mellon and Purdue.Source
• Your shopshop.dexmate.com lists Vega 1 Pro at $75,000 and Vega 1 U at $42,000 ("The price listed here does not include any end effectors like grippers"), DexGripper S at $3,000 ($3,900 with camera), DexGripper D at $4,000 ($4,900 with camera), both "Priced per gripper; each robot takes two", and the Vega 1 Exoskeleton at $1,800. Delivery: "Around 4 weeks from order confirmation." Quotes: "Use the contact page and tell us the configuration and quantity."Source

Design a 3 to 6 month pilot lease with an option to buy (the lease credited against the price), solutions-engineer setup and agreed success criteria. Publish it on the industrial and integrator pages and offer it at trade shows.

A lower first commitment opens commercial pilots that capital purchases block, and the purchase option keeps revenue from the robot.

• Returned robots need refurbishing

  Price refurbishment into the lease.

• HiringSales Development Representative (Fremont, a full-cycle role): buyers range across "grant-funded academic procurement, fast-moving AI lab deals, or multi-stakeholder commercial pilots — across capital-equipment purchasing and Robot-as-a-Service agreements"; pilots are turned into "a business case: research value, data throughput, or labor cost offset and payback period"; the rep must "Represent Dexmate credibly against humanoid, robotics-data, and automation competitors" and "Work the conference circuit hard".Source
• HiringSolutions Engineer (Fremont): runs "technical demos for prospects, partners, and press", must "Build and maintain a demo library that shows our capabilities against real customer use cases", answers "payload, reach, cycle time, safety, integration, and deployment" questions, scopes pilots with success criteria, and writes "demo scripts, spec one-pagers, integration FAQs".Source
• Your shopshop.dexmate.com lists Vega 1 Pro at $75,000 and Vega 1 U at $42,000 ("The price listed here does not include any end effectors like grippers"), DexGripper S at $3,000 ($3,900 with camera), DexGripper D at $4,000 ($4,900 with camera), both "Priced per gripper; each robot takes two", and the Vega 1 Exoskeleton at $1,800. Delivery: "Around 4 weeks from order confirmation." Quotes: "Use the contact page and tell us the configuration and quantity."Source
• Your websiteEvents page: "Map of 11 Dexmate event locations", including MODEX 2026 (Atlanta, warehouse and logistics demos), CVPR 2026, Automate 2026, Actuate 26, IROS 2026, a CoreWeave event, Long Horizon by Encord, and CoRL in Austin (Booth 1104, November 9, 2026). Each entry's "Learn More" goes to the conference site; there is no way to book time with the team.Source

Build a list of 50 logistics, manufacturing and integrator accounts from show leads and lookalikes, run a sequence with an industrial demo video, the industrial blog article, a pilot offer and an invitation to a lab demo, and track meetings by account.

Industrial buyers move in committees; a focused campaign keeps Dexmate in front of all of them between shows.

• Long cycles

  Measure meetings and pilots, not closes, at first.

• Your websiteEvents page: "Map of 11 Dexmate event locations", including MODEX 2026 (Atlanta, warehouse and logistics demos), CVPR 2026, Automate 2026, Actuate 26, IROS 2026, a CoreWeave event, Long Horizon by Encord, and CoRL in Austin (Booth 1104, November 9, 2026). Each entry's "Learn More" goes to the conference site; there is no way to book time with the team.Source
• HiringMarketing Campaign and Event Manager (Fremont, posted October 20, 2026): "drive pipeline growth through high-impact campaigns and industry events"; owns "Trade shows", "Conferences" and "Customer demos and roadshows", "Support Account-Based Marketing (ABM) initiatives", "Ensure strong lead capture, follow-up, and handoff to sales", and reports "Leads generated", "Meetings booked" and "Pipeline created".Source
• Your websiteBlog: two articles, "Robot Hardware Requirements for Industrial Physical AI" (June 29, 2026) and "What Should a Robot Remember, and in What Form?" (October 14, 2026).Source
• Your websiteHomepage "Who It's For" names five audiences, each with a customer quote: Robotics Experts (Northwestern University), Developers & Researchers (USC), Physical AI Companies (Config), Data Companies (Lightwheel) and System Integrators (LG CNS Future Robotics LAB). The sitemap has 30 URLs: 4 product pages, 15 research pages, 3 blog URLs, the two programs, events, about, contact and legal pages, and no page per audience or use case.Source

Film every demo task in one clean format (task, configuration, speed, setup time), publish one a week on YouTube and the product pages, and cut short clips for LinkedIn and TikTok.

Robot buyers want to see the robot work; a library answers capability questions before the first call.

• Failed takes

  Show honest speed; edit for length only.

• ChannelsYouTube @dexmate-ai: 173 subscribers, 2 videos, 3,285 views. GitHub dexmate-ai: 12 public repositories, 47 stars in total (dexcontrol 19, dexmate-urdf 14, omniteleop 7). A Discord server is linked from the site; a TikTok account is linked only from the shop.Source
• HiringSolutions Engineer (Fremont): runs "technical demos for prospects, partners, and press", must "Build and maintain a demo library that shows our capabilities against real customer use cases", answers "payload, reach, cycle time, safety, integration, and deployment" questions, scopes pilots with success criteria, and writes "demo scripts, spec one-pagers, integration FAQs".Source
• Your websiteEvents page: "Map of 11 Dexmate event locations", including MODEX 2026 (Atlanta, warehouse and logistics demos), CVPR 2026, Automate 2026, Actuate 26, IROS 2026, a CoreWeave event, Long Horizon by Encord, and CoRL in Austin (Booth 1104, November 9, 2026). Each entry's "Learn More" goes to the conference site; there is no way to book time with the team.Source

Add a Tutorials section to dexmate.com with each tutorial as a page: problem, code, video, the robot used and a link to the configurator. Cross-post the code to GitHub and announce on Discord.

Practical tutorials attract the ML engineers who are new to robots, and each one is an entry point to the product.

• Content outpaces product changes

  Date tutorials and update in 48 hours, as the role requires.

• HiringDeveloper Advocate Engineer (Fremont): "Write and publish technical tutorials weekly", "Build and publish sample projects", own SDK documentation "kept current within 48 hours of any platform change", answer Discord and GitHub Discussions "within 24 hours", and speak at "NeurIPS, ICLR, ICML, CoRL" 3-4 times a year. "Many developers have never deployed a model that moves something in the physical world."Source
• Your websiteBlog: two articles, "Robot Hardware Requirements for Industrial Physical AI" (June 29, 2026) and "What Should a Robot Remember, and in What Form?" (October 14, 2026).Source
• ChannelsYouTube @dexmate-ai: 173 subscribers, 2 videos, 3,285 views. GitHub dexmate-ai: 12 public repositories, 47 stars in total (dexcontrol 19, dexmate-urdf 14, omniteleop 7). A Discord server is linked from the site; a TikTok account is linked only from the shop.Source

Build five short sequences (labs, startups, AI labs, data companies, integrators) with relevant research, videos, pricing and a next step, triggered by form answers, spec downloads and the newsletter.

Relevant follow-up keeps long cycles warm without sales effort.

• Too many emails

  Cap at one a week.

• HiringGrowth Marketing Manager (Fremont): "own how the world discovers Dexmate"; "Own SEO/GEO and the website funnel: improve organic visibility, conversion rates, and the path from first visit to demo request or order the product"; run paid search and social, ABM with sales, attribution in customer.io, and "Instrument and report on the full funnel". "You'll be an early marketing hire with real ownership. You'll set up the funnel, prove what works, and scale it."Source
• Your websiteContact page ("Sales, Partnerships, and Research Collaborations"): the form asks only for name, email, an optional "Company / Organization" ("Leave blank if you're an individual customer") and a free-text message capped at 512 characters. No question about the robot, quantity, timeline, segment or how the purchase will be funded.Source
• Your websiteHomepage "Who It's For" names five audiences, each with a customer quote: Robotics Experts (Northwestern University), Developers & Researchers (USC), Physical AI Companies (Config), Data Companies (Lightwheel) and System Integrators (LG CNS Future Robotics LAB). The sitemap has 30 URLs: 4 product pages, 15 research pages, 3 blog URLs, the two programs, events, about, contact and legal pages, and no page per audience or use case.Source

Publish a factual comparison table and short pages on reach, payload per arm, DoF, runtime, software openness, price and lead time, with sources and dates, and say where each alternative fits better.

Honest comparisons win trust with technical buyers and rank for "alternative" searches.

• Outdated rival specs

  Date every figure and cite sources.

• HiringSales Development Representative (Fremont, a full-cycle role): buyers range across "grant-funded academic procurement, fast-moving AI lab deals, or multi-stakeholder commercial pilots — across capital-equipment purchasing and Robot-as-a-Service agreements"; pilots are turned into "a business case: research value, data throughput, or labor cost offset and payback period"; the rep must "Represent Dexmate credibly against humanoid, robotics-data, and automation competitors" and "Work the conference circuit hard".Source
• CompetitorsGalaxea Dynamics ("Your First Development Partner for Embodied AI") sells R1 Pro and R1 Lite wheeled robots, grippers, cameras and teleoperation arms from a store priced in USD, with its own models, docs and a Discord. Hello Robot sells Stretch 4 with a "Buy Stretch" button and separate Research and Enterprise pages. AgileX sells Cobot Magic, ALOHA-style kits, PiPER arms and data-collection kits. Rainbow Robotics lists the RB-Y1 mobile humanoid.Source
• Your websiteProduct pages for Vega 1 Pro ("General-Purpose Wheeled Humanoid") and Vega 1 U ("Bimanual Manipulator") give full specifications, an "Order Now" button and a "Download Spec Sheet" PDF, but no price. Vega 1 U is pitched to "University Labs: Departments that need a teaching rig students can actually run", "Data-Collection Teams" and "System Integrators", and "Upgrades to Vega 1 Pro".Source
• Your shopshop.dexmate.com lists Vega 1 Pro at $75,000 and Vega 1 U at $42,000 ("The price listed here does not include any end effectors like grippers"), DexGripper S at $3,000 ($3,900 with camera), DexGripper D at $4,000 ($4,900 with camera), both "Priced per gripper; each robot takes two", and the Vega 1 Exoskeleton at $1,800. Delivery: "Around 4 weeks from order confirmation." Quotes: "Use the contact page and tell us the configuration and quantity."Source

Add an Asia page with local contacts, shipping and lead times, non-US program pricing, the LG CNS story and regional events, and translate the core product pages into Korean first.

Local presence lowers the risk of a large import purchase, and the team on the ground can follow up in person.

• Spreading the team thin

  Start with one country.

• HiringFour open roles in the Singapore office: Robotics Systems Engineer, Robot Learning Engineer, Robot Learning Intern and Robotics Data Collection Operator; 33 open roles in Fremont.Source
• HiringProduct Manager, Physical AI Agents (Fremont): owns the roadmap "from on-robot policies to the developer SDK to the cloud-side evaluation and deployment surfaces" and must "Watch agents fail in the wild". A Lab Operations Specialist will "Own outbound robot shipments end to end, domestic and international", including export documents, and coordinate with "our Seoul office".Source
• Your websiteHomepage "Who It's For" names five audiences, each with a customer quote: Robotics Experts (Northwestern University), Developers & Researchers (USC), Physical AI Companies (Config), Data Companies (Lightwheel) and System Integrators (LG CNS Future Robotics LAB). The sitemap has 30 URLs: 4 product pages, 15 research pages, 3 blog URLs, the two programs, events, about, contact and legal pages, and no page per audience or use case.Source
• Your websiteStartup Program: "$22K Off" Vega 1 Pro and "$10K Off" Vega 1 U per unit in the US for the first two units ($10K and $5K outside the US) for companies with "less than $5 million in total funding", applied for through a form and answered with a quote. University Program: "Up to $13K off Vega 1 Pro and up to $12K off Vega 1 U", "in limited quantities". Neither page states the list price the discount comes off.Source

Add an exoskeleton product page, a "start collecting data" bundle with Vega 1 U, a tutorial and video, and email anyone who buys the kit or stars the omniteleop repository with the next step.

A small purchase starts the relationship, and data collection is the core reason teams buy Vega.

• Kit buyers are hobbyists

  Qualify by institution.

• Your websiteHomepage FAQ: teleoperation runs "in VR or with the open-source exoskeleton kit", and "Each session is recorded as training data for imitation learning". The main site menu lists four products (Vega 1 Pro, Vega 1 U, DexGripper S, DexGripper D); the $1,800 exoskeleton appears only in the shop.Source
• Your shopshop.dexmate.com lists Vega 1 Pro at $75,000 and Vega 1 U at $42,000 ("The price listed here does not include any end effectors like grippers"), DexGripper S at $3,000 ($3,900 with camera), DexGripper D at $4,000 ($4,900 with camera), both "Priced per gripper; each robot takes two", and the Vega 1 Exoskeleton at $1,800. Delivery: "Around 4 weeks from order confirmation." Quotes: "Use the contact page and tell us the configuration and quantity."Source
• ChannelsYouTube @dexmate-ai: 173 subscribers, 2 videos, 3,285 views. GitHub dexmate-ai: 12 public repositories, 47 stars in total (dexcontrol 19, dexmate-urdf 14, omniteleop 7). A Discord server is linked from the site; a TikTok account is linked only from the shop.Source

Compress and lazy-load images, remove unused JavaScript, load the consent and tag scripts after the page, remove duplicate tags, and give every third-party script a named owner.

A faster page helps conversion on paid traffic the growth hire will buy.

• Breaking tracking

  Test tags after each change.

• Google PageSpeedHomepage, October 23, 2026: mobile score 72 and desktop 54; lab mobile LCP 6.1 s, desktop total blocking time 968 ms; 6.3 MB over 99 requests, with 8 third-party services adding about 1.25 MB. Real visitors pass Core Web Vitals (field LCP 2.2 s, INP 91 ms).Source
• HiringGrowth Marketing Manager (Fremont): "own how the world discovers Dexmate"; "Own SEO/GEO and the website funnel: improve organic visibility, conversion rates, and the path from first visit to demo request or order the product"; run paid search and social, ABM with sales, attribution in customer.io, and "Instrument and report on the full funnel". "You'll be an early marketing hire with real ownership. You'll set up the funnel, prove what works, and scale it."Source

Package Vega 1 U, two grippers, an exoskeleton, setup and operator training into one station with a quoted throughput and price, and offer volume pricing for 5 or more.

Data companies buy capacity, not robots; a station priced by output sells fleets.

• Throughput varies

  Quote ranges by task.

• Your websiteHomepage "Who It's For" names five audiences, each with a customer quote: Robotics Experts (Northwestern University), Developers & Researchers (USC), Physical AI Companies (Config), Data Companies (Lightwheel) and System Integrators (LG CNS Future Robotics LAB). The sitemap has 30 URLs: 4 product pages, 15 research pages, 3 blog URLs, the two programs, events, about, contact and legal pages, and no page per audience or use case.Source
• HiringFour open roles in the Singapore office: Robotics Systems Engineer, Robot Learning Engineer, Robot Learning Intern and Robotics Data Collection Operator; 33 open roles in Fremont.Source
• Your websiteHomepage FAQ: teleoperation runs "in VR or with the open-source exoskeleton kit", and "Each session is recorded as training data for imitation learning". The main site menu lists four products (Vega 1 Pro, Vega 1 U, DexGripper S, DexGripper D); the $1,800 exoskeleton appears only in the shop.Source
• Your shopshop.dexmate.com lists Vega 1 Pro at $75,000 and Vega 1 U at $42,000 ("The price listed here does not include any end effectors like grippers"), DexGripper S at $3,000 ($3,900 with camera), DexGripper D at $4,000 ($4,900 with camera), both "Priced per gripper; each robot takes two", and the Vega 1 Exoskeleton at $1,800. Delivery: "Around 4 weeks from order confirmation." Quotes: "Use the contact page and tell us the configuration and quantity."Source

Run a standard task set on Vega in the Fremont lab, let researchers submit policies to be tested, and publish the results as a public board.

A trusted benchmark draws researchers to the platform it runs on.

• Running costs

  Limit submissions per month.

• HiringProduct Manager, Physical AI Agents (Fremont): owns the roadmap "from on-robot policies to the developer SDK to the cloud-side evaluation and deployment surfaces" and must "Watch agents fail in the wild". A Lab Operations Specialist will "Own outbound robot shipments end to end, domestic and international", including export documents, and coordinate with "our Seoul office".Source
• Your websiteResearch Papers: 14 published projects ran on Vega, from labs at UC Berkeley, Stanford, USC, Carnegie Mellon, UIUC, Northwestern, Purdue, Tsinghua and Michigan and several industry research labs; examples include T-Rex (tactile-reactive manipulation), DexTacWAM (success "70.6 against 38.0 for the strongest baseline") and MeMoREval, a memory benchmark built by Dexmate with Carnegie Mellon and Purdue.Source

Publish a semester lab course (labs, code, grading notes) for Vega 1 U, offer it free with the university program, and find two pilot universities.

Teaching labs buy several units and train the next researchers on Dexmate.

• Courses go unused

  Pilot before publishing.

• Your websiteProduct pages for Vega 1 Pro ("General-Purpose Wheeled Humanoid") and Vega 1 U ("Bimanual Manipulator") give full specifications, an "Order Now" button and a "Download Spec Sheet" PDF, but no price. Vega 1 U is pitched to "University Labs: Departments that need a teaching rig students can actually run", "Data-Collection Teams" and "System Integrators", and "Upgrades to Vega 1 Pro".Source
• Your websiteStartup Program: "$22K Off" Vega 1 Pro and "$10K Off" Vega 1 U per unit in the US for the first two units ($10K and $5K outside the US) for companies with "less than $5 million in total funding", applied for through a form and answered with a quote. University Program: "Up to $13K off Vega 1 Pro and up to $12K off Vega 1 U", "in limited quantities". Neither page states the list price the discount comes off.Source
• HiringDeveloper Advocate Engineer (Fremont): "Write and publish technical tutorials weekly", "Build and publish sample projects", own SDK documentation "kept current within 48 hours of any platform change", answer Discord and GitHub Discussions "within 24 hours", and speak at "NeurIPS, ICLR, ICML, CoRL" 3-4 times a year. "Many developers have never deployed a model that moves something in the physical world."Source