The Marketing Campaign Calendar is one of Attentive's best free tools, but it stops short. It is still the 2026 calendar, its months loop from December 2026 back to January 2026 instead of on to 2027, about 45 of its 100 holidays have no SMS template and 65 have no related post. Every holiday also has its own URL, yet those 236 pages are noindexed, titled just "attentive.com" and mostly blank: the Anzac Day page has no text at all. Marketers search "Anzac Day marketing ideas" or "National Coffee Day text message" every year, and the new communications lead is measured on citations and share of voice.
First action
List the 50 holidays with the most search volume and check which have templates.
How to measure it
Organic visits to calendar and holiday pages
- Now
- –
- Target
- +50,000 a year
- By
- 2 quarters
Steps
Roll to 2027
Dates and months for next year on the calendar.
Content Marketing Manager 1 week
Fill templates
SMS template and tip for every holiday, edited by a human.
Content Marketing Manager 2 weeks
Design the page
Title, description, ideas, template, example, guide link.
Web Engineering Lead 1 week
Make them indexable
Remove noindex on finished pages only.
SEO Manager 1 day
Promote
Newsletter, social and AU and UK teams.
Senior Manager, Strategic Communications 2 weeks
Measure
Visits, template copies and demo clicks.
SEO Manager monthly
Why it works
Roll the calendar to 2027 now, while brands plan next year. Fill the missing SMS templates from Texts We Love examples and the agent's own copy tools, with a human edit. Then turn each holiday into an indexable page: the date by country, three campaign ideas, a copyable SMS and email template, a real example and a link to the matching guide, with a proper title and description. Start with the 50 holidays with the most search demand.
Holiday pages answer a question marketers ask every year, so they earn search traffic, AI-assistant citations and repeat visits from exactly the buyers Attentive sells to, and each page can carry a template that only works fully inside Attentive.
Ready to use
ChecklistHoliday page checklist
[ ] Title "<Holiday> marketing ideas and SMS templates" [ ] Meta description with the date [ ] Date by country (US, UK, AU, CA) [ ] Three campaign ideas [ ] Copyable SMS and email template [ ] One real example from Texts We Love [ ] Link to the related guide [ ] Indexable only when all of the above are in
Risks and how to handle them
Thin pages hurt search
Index only pages with ideas, a template and an example.
Dates differ by country
Show the date per market from the existing country tags.
Evidence
- Your websiteMarketing Campaign Calendar (checked October 21, 2026): titled "2026 SMS & Email Marketing Campaign Calendar"; its months run July to December 2026 and then back to January to June 2026, not on to 2027. Of the 100 holidays in the served page, about 45 have their "SMS Template" block switched off because the field is empty and 65 have no related blog post. Filters cover Australia, the UK, the US and Canada.Source
- Your websiteSitemap (1,591 URLs, checked October 21, 2026): 236 /calendar-holidays/ and 395 /calendar-dates/ URLs are listed. The pages checked are marked noindex, titled only "attentive.com" and have no meta description; /calendar-dates/ items have slugs like "april-00" and "april-0-b8bbe" and show "No items found.", and the Anzac Day holiday page has no body text. That is 631 of 1,591 sitemap URLs (40%) asking search engines not to index them.Source
- HiringSenior Manager, Strategic Communications (posted September 8, 2026): "editorial lead" for owned and social channels, measured on "earned coverage, citations, share of voice, reputation indicators"; works with a content team that supports "research on market and consumer insights".Source
- Your websiteRest of the sitemap: 417 blog posts, 105 case studies, 92 videos, 57 press releases, 112 author pages; only three comparison pages (vs Klaviyo, Postscript and Wunderkind); revenue calculators for the US, UK, Australia and EU; a "switch from Klaviyo" resource and an "ESP migration readiness scorecard"; Texts We Love, a filterable library of real SMS examples.Source
- Your websiteInternational: a September 26, 2024 release reports 125% revenue growth in Australia and 200+ local brands since entering in 2023. The International page lists 20+ countries (including Mexico, Brazil, Germany, Spain, France and Italy) and "multiple languages", but the site itself is English-only and only the revenue calculators have regional versions.Source