Discord growth playbook

Show the poster image first and load each clip only when its section scrolls into view, and only on desktop or fast connections; re-encode the clips to about 1-2 MB each (shorter loops, lower bitrate, AV1 or VP9 with an H.264 fallback); give hashed media files a one-year cache; and defer the render-blocking scripts and fonts. Set a page budget (for example 5 MB and LCP under 2.5s on phones) and run it as an experiment so the effect on downloads and sign-ups is measured.

On phones every second of wait loses visitors before they reach the download button, and a page that respects data plans fits the mission to grow "responsibly". The same fix helps every localized version, since the French, German, Korean, Portuguese and Japanese clips are just as heavy.

[ ] Poster image for every clip; video only when visible
[ ] No autoplay video on slow connections or Save-Data
[ ] Each clip under 2 MB (AV1/VP9 + H.264 fallback)
[ ] Cache-Control max-age=31536000 for content-hashed media
[ ] Render-blocking scripts deferred
[ ] Page under 5 MB on mobile
[ ] LCP < 2.5s, INP < 200ms, CLS < 0.1 for real visitors
[ ] Budget check in the publish flow

• The page feels less alive

  Keep motion on desktop and in view; test the look with players first.

• Webflow limits

  Serve clips from the video host with the right cache headers and lazy-loading script.

• HiringSenior Software Engineer, Growth (posted August 4, 2026): the Growth team "owns how new users discover, understand, and get started with Discord - from the first moment someone encounters us on the web"; the role works on "improving how Discord shows up across the web", must "Maintain performance and reliability standards for user-facing properties", and lists as a bonus "Experience building SEO infrastructure, or interest in how LLMs and search engines index and surface web content". A Senior Full-Stack Software Engineer, Growth was posted on July 21.Source
• Google PageSpeeddiscord.com homepage, mobile: performance 28/100 (desktop 55); largest contentful paint 17.6s in the lab and a 46.7 MB download, of which about 32 MB comes from the video host and 14 MB from the site's asset host; render-blocking requests cost about 6.9s and short cache lifetimes about 4.8s (43 MB). Real Chrome visitors to the homepage: LCP 8.1s at the 75th percentile, INP 396ms and CLS 0.11, failing all three Core Web Vitals; across the whole site, LCP is 6.3s and 11% slower than before.Source
• Your websiteHomepage video (checked October 21, 2026): a script swaps in localized clips for English, French, German, Korean, Portuguese and Japanese; the four English clips are 15.4 MB, 3.6 MB, 3.7 MB and 9.7 MB (32.4 MB together), all autoplaying in a loop, and the clip files, although named by content hash and marked immutable, are cached for only 300 seconds.Source
• HiringSenior Product Design Manager, Growth (posted September 3, 2026): Growth "sits at the front door of Discord's consumer experience" with a mission "to grow Discord's community responsibly"; the team owns "how they find us through search, how they register and log in, how onboarding introduces what Discord is, and how notifications bring them back", across "acquisition, activation, and re-engagement".Source
• Your websiteHomepage copy: "Group chat that's all fun & games"; streaming that feels "like you're hanging out on the couch with friends while playing a game, watching shows, looking at photos, or idk doing homework"; "See who's around to chill"; primary buttons "Download for Windows" and "Open Discord in your browser". A Family Center page sits under Safety.Source

Generate a sitemap for every main site page with last-modified dates, add it to robots.txt, submit it in Search Console and Bing, and keep it updated on each publish.

Search engines and AI crawlers find and refresh pages faster when they are listed, and these are the pages that explain Discord to newcomers.

• Stale entries

  Generate from the publishing system.

• Your websiteCrawling: robots.txt lists sitemaps for servers, server categories, the app directory, announcements, trending games, game pages and the blog feed, but none for the main site pages (home, Nitro, Safety, Quests, Creators, Developers, company); discord.com/sitemap.xml returns 404. No page checked carries hreflang tags, and paths such as /fr or /ja return 404, so translated content is added in the browser rather than served on its own URLs.Source
• HiringSenior Software Engineer, Growth (posted August 4, 2026): the Growth team "owns how new users discover, understand, and get started with Discord - from the first moment someone encounters us on the web"; the role works on "improving how Discord shows up across the web", must "Maintain performance and reliability standards for user-facing properties", and lists as a bonus "Experience building SEO infrastructure, or interest in how LLMs and search engines index and surface web content". A Senior Full-Stack Software Engineer, Growth was posted on July 21.Source

Create a player-facing Quests page (what Quests are, how rewards work, Orbs, the Nitro 1.2x multiplier, a button to open Quests in the app) and move the advertiser page under a "For advertisers" link.

Matching the page to the visitor turns curiosity into app opens, and Nitro gets a reason to be shown at the right moment.

• Advertisers lose a path

  Keep a clear link in the Ads menu and footer.

• Your websiteThe "Quests" item in the main navigation opens discord.com/ads/quests, "Discord Quests - Advertise Where the World Plays", a page for advertisers (Play Quests, Video Quest Reserve, Missions, Hero), not for the players who earn the rewards. Nitro offers "a 1.2x multiplier on Quest rewards" and monthly Orb drops.Source
• Your websiteNitro page: Nitro Basic "$2.99 / MONTH" (custom emoji anywhere, 50MB uploads) and Nitro "$9.99 / MONTH" including Xbox Game Pass perks in select regions, cloud gaming, gear discounts and Orbs.Source
• HiringSenior Product Design Manager, Growth (posted September 3, 2026): Growth "sits at the front door of Discord's consumer experience" with a mission "to grow Discord's community responsibly"; the team owns "how they find us through search, how they register and log in, how onboarding introduces what Discord is, and how notifications bring them back", across "acquisition, activation, and re-engagement".Source

Show the top listed servers for each game on its game page (by members and online), add a "find more servers" link, and create a server hub per popular game with filters for language and play style. Add structured data so search and AI assistants can read them.

It answers a high-volume search with Discord's own pages and sends visitors straight into a community, the strongest activation event.

• Unsafe servers shown

  Only listed servers that meet discovery rules.

• Your websiteDiscovery pages in the sitemaps: 31,750 server pages, 24,110 game pages and 335 weekly trending-games pages, but only six server category hubs (Gaming, Music, Entertainment, Science & Tech, Education and the home). The Minecraft game page ("#2 Global") shows a single community, the official server, and The Sims 2 page shows none; neither links to the server directory.Source
• Your websiteTrending Games (weekly, e.g. October 9-15, 2026): ranked games with changes in plays and streams (ARC Raiders plays +214%, streams +110%; Risk of Rain 2 plays +186%), server member counts and "Join Server" or "Find Servers" buttons. Server directory: 31,608 listed servers, led by Midjourney (18.5 million members) and Marvel Rivals.Source
• HiringSenior Software Engineer, Growth (posted August 4, 2026): the Growth team "owns how new users discover, understand, and get started with Discord - from the first moment someone encounters us on the web"; the role works on "improving how Discord shows up across the web", must "Maintain performance and reliability standards for user-facing properties", and lists as a bonus "Experience building SEO infrastructure, or interest in how LLMs and search engines index and surface web content". A Senior Full-Stack Software Engineer, Growth was posted on July 21.Source
• HiringSenior Product Design Manager, Growth (posted September 3, 2026): Growth "sits at the front door of Discord's consumer experience" with a mission "to grow Discord's community responsibly"; the team owns "how they find us through search, how they register and log in, how onboarding introduces what Discord is, and how notifications bring them back", across "acquisition, activation, and re-engagement".Source

Give each card one number (players linked, engagement lift, commerce sales) and a category, fix the template placeholder, and add a filter by product (Social SDK, Quests, Social Commerce, Game Stats Widget).

Studios compare results, and one number per card makes the page persuasive at a glance.

• Partners reluctant to share numbers

  Use percentages.

• Your websiteDeveloper success stories: Arknights: Endfield, Wuthering Waves (Game Stats Widget), Delta Force (mobile account linking), Arena Breakout (Social SDK), Marvel Rivals (Social Commerce) and Battlefield 6 ("a record-breaking launch"). The story cards' markup still holds the Webflow placeholder "This is some text inside of a div block." in place of a category line, and the cards carry no headline numbers.Source
• HiringMarketing Program Manager, Partner Marketing (posted September 15, 2026): runs co-marketing with "top game developers and technology partners" across owned social, email, in-product placements and live events; maintains "marketing playbooks and repeatable program templates"; supports "case study amplification"; and tracks "revenue supported, daily account linked players (DALP), and Commerce GMV".Source

Add an application form for the first cohort (audience size, platforms, server link), a priority support path, a creator newsletter, and a page explaining what creators get. Use the applications to select the council.

Creators already on Discord can raise their hand, and the program starts with a list instead of a guess.

• Too many applications

  Set clear criteria and a waitlist.

• HiringSenior Staff Program Manager, Creator Partnerships (posted September 19, 2026): "our relationship with creators has grown organically"; the role will "build Discord's approach to creators from the ground up", starting with "accelerated support, clear paths for escalation, and reliable channels for two-way communication", a "creator council or network", and programs that "eventually, give new creators more reasons to choose Discord".Source
• Your websiteCreator Portal (/creators): articles only ("Discord 101", "Creator to Server Admin 101", "Cultivating Community"), with no program, application, support path or contact for creators.Source

Serve the main pages and discovery pages on language paths (/fr, /ja, /pt-BR...) with hreflang and translated titles and descriptions, starting with the five languages that already have homepage video.

Non-English searches then return a Discord page in the searcher's language, which lifts click-through and sign-ups in markets that already use Discord.

• Duplicate content

  Canonical per language.

• Your websiteCrawling: robots.txt lists sitemaps for servers, server categories, the app directory, announcements, trending games, game pages and the blog feed, but none for the main site pages (home, Nitro, Safety, Quests, Creators, Developers, company); discord.com/sitemap.xml returns 404. No page checked carries hreflang tags, and paths such as /fr or /ja return 404, so translated content is added in the browser rather than served on its own URLs.Source
• Your websiteHomepage video (checked October 21, 2026): a script swaps in localized clips for English, French, German, Korean, Portuguese and Japanese; the four English clips are 15.4 MB, 3.6 MB, 3.7 MB and 9.7 MB (32.4 MB together), all autoplaying in a loop, and the clip files, although named by content hash and marked immutable, are cached for only 300 seconds.Source
• HiringSenior Software Engineer, Growth (posted August 4, 2026): the Growth team "owns how new users discover, understand, and get started with Discord - from the first moment someone encounters us on the web"; the role works on "improving how Discord shows up across the web", must "Maintain performance and reliability standards for user-facing properties", and lists as a bonus "Experience building SEO infrastructure, or interest in how LLMs and search engines index and surface web content". A Senior Full-Stack Software Engineer, Growth was posted on July 21.Source

List the top 50 newcomer questions, make sure each has a clear, current answer page on Discord (support or blog) with structured data, and check monthly which sources assistants cite.

Assistants increasingly replace search for how-to questions, and a cited official answer starts the user on Discord.

• Answers change often

  Track monthly and keep pages current.

• HiringSenior Software Engineer, Growth (posted August 4, 2026): the Growth team "owns how new users discover, understand, and get started with Discord - from the first moment someone encounters us on the web"; the role works on "improving how Discord shows up across the web", must "Maintain performance and reliability standards for user-facing properties", and lists as a bonus "Experience building SEO infrastructure, or interest in how LLMs and search engines index and surface web content". A Senior Full-Stack Software Engineer, Growth was posted on July 21.Source
• HiringSenior Product Design Manager, Growth (posted September 3, 2026): Growth "sits at the front door of Discord's consumer experience" with a mission "to grow Discord's community responsibly"; the team owns "how they find us through search, how they register and log in, how onboarding introduces what Discord is, and how notifications bring them back", across "acquisition, activation, and re-engagement".Source
• Your websiteCrawling: robots.txt lists sitemaps for servers, server categories, the app directory, announcements, trending games, game pages and the blog feed, but none for the main site pages (home, Nitro, Safety, Quests, Creators, Developers, company); discord.com/sitemap.xml returns 404. No page checked carries hreflang tags, and paths such as /fr or /ja return 404, so translated content is added in the browser rather than served on its own URLs.Source

Ask one question at sign-up ("What do you play?"), suggest the official server and two listed communities, and show which friends play it. Test against the current flow.

Early belonging is the strongest predictor of retention in social products.

• Unsafe suggestions

  Only verified or partnered servers for new users.

• HiringSenior Product Design Manager, Growth (posted September 3, 2026): Growth "sits at the front door of Discord's consumer experience" with a mission "to grow Discord's community responsibly"; the team owns "how they find us through search, how they register and log in, how onboarding introduces what Discord is, and how notifications bring them back", across "acquisition, activation, and re-engagement".Source
• Your websiteDiscovery pages in the sitemaps: 31,750 server pages, 24,110 game pages and 335 weekly trending-games pages, but only six server category hubs (Gaming, Music, Entertainment, Science & Tech, Education and the home). The Minecraft game page ("#2 Global") shows a single community, the official server, and The Sims 2 page shows none; neither links to the server directory.Source
• Your websiteTrending Games (weekly, e.g. October 9-15, 2026): ranked games with changes in plays and streams (ARC Raiders plays +214%, streams +110%; Risk of Rain 2 plays +186%), server member counts and "Join Server" or "Find Servers" buttons. Server directory: 31,608 listed servers, led by Midjourney (18.5 million members) and Marvel Rivals.Source
• HiringDeveloper Platform design: a Senior Product Designer, Developer Success (developer portal, dashboards, "self-serve tools", onboarding flows for studios) and a Product Designer, Player Experiences (posted October 8, 2026) for "in-game ways to invite Discord friends to play" and "mobile-friendly ways to see what friends are playing right now".Source

Set a weekly budget per user, rank candidates by predicted value, and measure opt-outs and mutes as a primary metric alongside opens. Give users a simple "fewer notifications" control.

Users who trust notifications keep them on, which protects the re-engagement channel for years.

• Short-term engagement dips

  Judge on 90-day retention.

• HiringEngineering Manager, Notifications (posted October 13, 2026), within Growth: owns "every notification Discord sends", the orchestration layer "that optimizes notifications globally across types", the notifications center and settings, at a scale that fans out "to hundreds of millions of users", and should use experiments to improve "notification engagement, retention, and long-term user trust".Source
• HiringSenior Product Design Manager, Growth (posted September 3, 2026): Growth "sits at the front door of Discord's consumer experience" with a mission "to grow Discord's community responsibly"; the team owns "how they find us through search, how they register and log in, how onboarding introduces what Discord is, and how notifications bring them back", across "acquisition, activation, and re-engagement".Source

Build a kit for each moment type (launch, season, integration): in-product placement, Quest, social posts, email, a server event and a success story. Report DALP and GMV per kit.

Standard kits cut time-to-launch and make results comparable across partners.

• Partners want custom work

  Offer the kit as the base.

• HiringMarketing Program Manager, Partner Marketing (posted September 15, 2026): runs co-marketing with "top game developers and technology partners" across owned social, email, in-product placements and live events; maintains "marketing playbooks and repeatable program templates"; supports "case study amplification"; and tracks "revenue supported, daily account linked players (DALP), and Commerce GMV".Source
• Your websiteDeveloper success stories: Arknights: Endfield, Wuthering Waves (Game Stats Widget), Delta Force (mobile account linking), Arena Breakout (Social SDK), Marvel Rivals (Social Commerce) and Battlefield 6 ("a record-breaking launch"). The story cards' markup still holds the Webflow placeholder "This is some text inside of a div block." in place of a category line, and the cards carry no headline numbers.Source
• HiringSenior Full-Stack Software Engineer, Social Commerce: "Discord launched its Social Commerce team in August 2025" and the MVP "was extremely successful"; players "find, buy, and gift in-game digital goods from chat, friends' Wishlists, within official game communities", through the Discord Social SDK and account linking.Source

Let users add an optional birthday, then remind close friends a few days before with the Wishlist and a one-tap gift. Add holiday gifting events with partner games.

Gifting is social and timely, and reminders turn intent into purchases without discounting.

• Feels pushy

  Opt-in only and one reminder.

• HiringSenior Full-Stack Software Engineer, Social Commerce: "Discord launched its Social Commerce team in August 2025" and the MVP "was extremely successful"; players "find, buy, and gift in-game digital goods from chat, friends' Wishlists, within official game communities", through the Discord Social SDK and account linking.Source
• HiringMarketing Program Manager, Partner Marketing (posted September 15, 2026): runs co-marketing with "top game developers and technology partners" across owned social, email, in-product placements and live events; maintains "marketing playbooks and repeatable program templates"; supports "case study amplification"; and tracks "revenue supported, daily account linked players (DALP), and Commerce GMV".Source

At Quest completion, show "With Nitro you would have earned X more Orbs" and offer a trial. Test placement and wording.

A concrete, personal benefit at a happy moment converts better than generic upsells.

• Annoys players

  Show once per week at most.

• Your websiteThe "Quests" item in the main navigation opens discord.com/ads/quests, "Discord Quests - Advertise Where the World Plays", a page for advertisers (Play Quests, Video Quest Reserve, Missions, Hero), not for the players who earn the rewards. Nitro offers "a 1.2x multiplier on Quest rewards" and monthly Orb drops.Source
• Your websiteNitro page: Nitro Basic "$2.99 / MONTH" (custom emoji anywhere, 50MB uploads) and Nitro "$9.99 / MONTH" including Xbox Game Pass perks in select regions, cloud gaming, gear discounts and Orbs.Source
• HiringConsumer Revenue hiring: a Senior Product Designer, Consumer Revenue to shape "how millions of people discover, experience, and engage with Discord's paid products", a Senior Engineering Manager, Nitro (posted October 9, 2026) and engineers including a Staff Software Engineer, Machine Learning (Consumer Revenue); the Nitro manager is "excited when numbers move by 1%".Source

Build a results library by vertical and format (completion rates, reach, lift), use it in proposals, and tag every opportunity by format and vertical to see which stories win deals.

Consistent proof shortens ad sales cycles and the tagged pipeline shows where to invest.

• Results not comparable

  Define metrics once.

• HiringAds and ad sales: a Senior Full-Stack Software Engineer, Ads building "innovative ads formats (including Quests)" that "deliver direct value to users through rewards"; a Sales Operations Manager (posted September 17, 2026) for "Discord's ad sales leaders", building pipeline metrics, forecasting and quota "from the ground up"; and a Commercial Policy Lead to write "advertising and commerce policies that enable Discord's business while maintaining platform safety and user trust".Source
• Your websiteThe "Quests" item in the main navigation opens discord.com/ads/quests, "Discord Quests - Advertise Where the World Plays", a page for advertisers (Play Quests, Video Quest Reserve, Missions, Hero), not for the players who earn the rewards. Nitro offers "a 1.2x multiplier on Quest rewards" and monthly Orb drops.Source
• Your websiteDeveloper success stories: Arknights: Endfield, Wuthering Waves (Game Stats Widget), Delta Force (mobile account linking), Arena Breakout (Social SDK), Marvel Rivals (Social Commerce) and Battlefield 6 ("a record-breaking launch"). The story cards' markup still holds the Webflow placeholder "This is some text inside of a div block." in place of a category line, and the cards carry no headline numbers.Source

Publish a weekly short post and social card with the top movers, offer it to gaming press, and give studios a badge when they trend. Archive past weeks.

Original data earns links and press each week and gives studios a reason to talk about Discord.

• Data misread

  Explain the method.

• Your websiteTrending Games (weekly, e.g. October 9-15, 2026): ranked games with changes in plays and streams (ARC Raiders plays +214%, streams +110%; Risk of Rain 2 plays +186%), server member counts and "Join Server" or "Find Servers" buttons. Server directory: 31,608 listed servers, led by Midjourney (18.5 million members) and Marvel Rivals.Source
• HiringMarketing Program Manager, Partner Marketing (posted September 15, 2026): runs co-marketing with "top game developers and technology partners" across owned social, email, in-product placements and live events; maintains "marketing playbooks and repeatable program templates"; supports "case study amplification"; and tracks "revenue supported, daily account linked players (DALP), and Commerce GMV".Source

Build a guided setup: link accounts, game presence and invites, a test checklist, and a dashboard with linked players. Offer partner marketing kits once a studio passes a threshold.

Each integrated game adds daily linked players and commerce inventory without a sales team.

• Low-quality integrations

  Review before public features.

• HiringDeveloper Platform design: a Senior Product Designer, Developer Success (developer portal, dashboards, "self-serve tools", onboarding flows for studios) and a Product Designer, Player Experiences (posted October 8, 2026) for "in-game ways to invite Discord friends to play" and "mobile-friendly ways to see what friends are playing right now".Source
• Your websiteDeveloper success stories: Arknights: Endfield, Wuthering Waves (Game Stats Widget), Delta Force (mobile account linking), Arena Breakout (Social SDK), Marvel Rivals (Social Commerce) and Battlefield 6 ("a record-breaking launch"). The story cards' markup still holds the Webflow placeholder "This is some text inside of a div block." in place of a category line, and the cards carry no headline numbers.Source
• HiringMarketing Program Manager, Partner Marketing (posted September 15, 2026): runs co-marketing with "top game developers and technology partners" across owned social, email, in-product placements and live events; maintains "marketing playbooks and repeatable program templates"; supports "case study amplification"; and tracks "revenue supported, daily account linked players (DALP), and Commerce GMV".Source
• HiringSenior Full-Stack Software Engineer, Social Commerce: "Discord launched its Social Commerce team in August 2025" and the MVP "was extremely successful"; players "find, buy, and gift in-game digital goods from chat, friends' Wishlists, within official game communities", through the Discord Social SDK and account linking.Source

After the first cohort, add server analytics for creators, a verified creator badge, launch help for new servers, and Quests or commerce for creator communities. Track members brought by creators.

Creators recruit members at scale; giving them tools makes Discord the default home for their communities.

• Favoritism complaints

  Publish clear criteria.

• HiringSenior Staff Program Manager, Creator Partnerships (posted September 19, 2026): "our relationship with creators has grown organically"; the role will "build Discord's approach to creators from the ground up", starting with "accelerated support, clear paths for escalation, and reliable channels for two-way communication", a "creator council or network", and programs that "eventually, give new creators more reasons to choose Discord".Source
• Your websiteCreator Portal (/creators): articles only ("Discord 101", "Creator to Server Admin 101", "Cultivating Community"), with no program, application, support path or contact for creators.Source
• Competitor researchRivals' own descriptions: TeamSpeak, "Crystal-clear voice communication for gaming, teams, and communities. Secure, private, and fully customizable."; Stoat (formerly Revolt), "the chat app for friends and communities that finally works the way you always wished it would"; Telegram, "Fast. Secure. Powerful."; Twitch, "an interactive livestreaming service" where many gaming creators build audiences.See the research Source

For listed servers that opt in, show a read-only preview of selected public channels on the web, with sign-up to join the conversation. Test on large official servers first.

Seeing the community is the most persuasive part of the pitch.

• Privacy concerns

  Opt-in only, public channels only.

• Your websiteDiscovery pages in the sitemaps: 31,750 server pages, 24,110 game pages and 335 weekly trending-games pages, but only six server category hubs (Gaming, Music, Entertainment, Science & Tech, Education and the home). The Minecraft game page ("#2 Global") shows a single community, the official server, and The Sims 2 page shows none; neither links to the server directory.Source
• HiringSenior Product Design Manager, Growth (posted September 3, 2026): Growth "sits at the front door of Discord's consumer experience" with a mission "to grow Discord's community responsibly"; the team owns "how they find us through search, how they register and log in, how onboarding introduces what Discord is, and how notifications bring them back", across "acquisition, activation, and re-engagement".Source
• Your websiteTrending Games (weekly, e.g. October 9-15, 2026): ranked games with changes in plays and streams (ARC Raiders plays +214%, streams +110%; Risk of Rain 2 plays +186%), server member counts and "Join Server" or "Find Servers" buttons. Server directory: 31,608 listed servers, led by Midjourney (18.5 million members) and Marvel Rivals.Source

Detect first-time visitors on invite pages and explain in one line what Discord is, who invited them, and that they can join in the browser now.

An invite is a warm referral; a short explanation increases joins by people who have never used Discord.

• Clutter

  Show only to first-time visitors.

• HiringSenior Product Design Manager, Growth (posted September 3, 2026): Growth "sits at the front door of Discord's consumer experience" with a mission "to grow Discord's community responsibly"; the team owns "how they find us through search, how they register and log in, how onboarding introduces what Discord is, and how notifications bring them back", across "acquisition, activation, and re-engagement".Source
• Your websiteHomepage copy: "Group chat that's all fun & games"; streaming that feels "like you're hanging out on the couch with friends while playing a game, watching shows, looking at photos, or idk doing homework"; "See who's around to chill"; primary buttons "Download for Windows" and "Open Discord in your browser". A Family Center page sits under Safety.Source

Create topic hubs for the biggest non-gaming searches (study groups, language exchange, art, coding) with listed servers and a short guide, then measure sign-ups.

Non-gaming communities widen Discord's audience and keep users active between games.

• Thin pages

  Add a guide and real servers to each.

• Your websiteDiscovery pages in the sitemaps: 31,750 server pages, 24,110 game pages and 335 weekly trending-games pages, but only six server category hubs (Gaming, Music, Entertainment, Science & Tech, Education and the home). The Minecraft game page ("#2 Global") shows a single community, the official server, and The Sims 2 page shows none; neither links to the server directory.Source
• Your websiteTrending Games (weekly, e.g. October 9-15, 2026): ranked games with changes in plays and streams (ARC Raiders plays +214%, streams +110%; Risk of Rain 2 plays +186%), server member counts and "Join Server" or "Find Servers" buttons. Server directory: 31,608 listed servers, led by Midjourney (18.5 million members) and Marvel Rivals.Source
• Your websiteHomepage copy: "Group chat that's all fun & games"; streaming that feels "like you're hanging out on the couch with friends while playing a game, watching shows, looking at photos, or idk doing homework"; "See who's around to chill"; primary buttons "Download for Windows" and "Open Discord in your browser". A Family Center page sits under Safety.Source

Write a short player-facing page: how Quests are chosen, what data is used, how to control ads, how purchases and gifts work. Link it from Quests and the store.

Transparency keeps trust high as monetization grows, which protects engagement.

• Draws criticism

  Be clear and specific.

• HiringAds and ad sales: a Senior Full-Stack Software Engineer, Ads building "innovative ads formats (including Quests)" that "deliver direct value to users through rewards"; a Sales Operations Manager (posted September 17, 2026) for "Discord's ad sales leaders", building pipeline metrics, forecasting and quota "from the ground up"; and a Commercial Policy Lead to write "advertising and commerce policies that enable Discord's business while maintaining platform safety and user trust".Source
• Your websiteThe "Quests" item in the main navigation opens discord.com/ads/quests, "Discord Quests - Advertise Where the World Plays", a page for advertisers (Play Quests, Video Quest Reserve, Missions, Hero), not for the players who earn the rewards. Nitro offers "a 1.2x multiplier on Quest rewards" and monthly Orb drops.Source
• HiringSenior Full-Stack Software Engineer, Social Commerce: "Discord launched its Social Commerce team in August 2025" and the MVP "was extremely successful"; players "find, buy, and gift in-game digital goods from chat, friends' Wishlists, within official game communities", through the Discord Social SDK and account linking.Source

Create a parent landing page that answers safety questions directly, explains Family Center setup in three steps, and offers a parent guide. Promote it in search and with schools.

Parents who understand the controls allow access instead of blocking it.

• Overpromising safety

  Describe controls, not guarantees.

• Your websiteHomepage copy: "Group chat that's all fun & games"; streaming that feels "like you're hanging out on the couch with friends while playing a game, watching shows, looking at photos, or idk doing homework"; "See who's around to chill"; primary buttons "Download for Windows" and "Open Discord in your browser". A Family Center page sits under Safety.Source
• HiringSenior Product Design Manager, Growth (posted September 3, 2026): Growth "sits at the front door of Discord's consumer experience" with a mission "to grow Discord's community responsibly"; the team owns "how they find us through search, how they register and log in, how onboarding introduces what Discord is, and how notifications bring them back", across "acquisition, activation, and re-engagement".Source