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  • This week · 7
  • This quarter · 9
  • Big bets · 3
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Generated Oct 21, 2026
  1. Programmable
  2. Playbooks
  3. PRNTD
PRNTD logo

growth playbook · Oct 21, 2026

postertok.com (opens in a new tab)

PRNTD growth playbook

Diagnosis

PRNTD has a large catalogue (3,401 posters), fast pages for real visitors, strong reviews (4.8 from 1,103) and its own production in New Jersey.

Its pages are thin and its trust signals contradict each other: product descriptions are empty, the homepage has no description, a September sale is still running in October with a zeroed countdown, the "Is PRNTD legit?" answer contradicts the homepage, the most popular size is not a standard frame, and the old PosterTok name lingers.

This playbook fixes those first, then launches the Club, product-level photo reviews, wall sets, artist applications and pages, room-tour ambassadors and artist-based email, with frames, original collections and international selling as the big bets.

Growth Score

6/10

Biggest Opportunity

Turn 3,401 near-identical product pages into described, frame-ready posters and sell them as wall sets, so each visitor buys a wall rather than a single print.

Biggest Risk

Displate, Etsy, Redbubble and other print shops compete for the same searches, and a store that relies on fan-favorite designs needs its own originals and trust to keep its customers.

01

Start here

The three moves to make first. Each one is written up in full below.

  1. 1

    Give every best-selling poster its own description, starting with the top 100

    Export the top 100 products by revenue and write the first ten descriptions.

    High impact First result in 1 month
  2. 2

    Take down the September sale and make the Buy 2, Get 2 offer permanent and honest

    Edit the announcement bar and product-page banner today.

    High impact First result in 1 week
  3. 3

    Answer "Is PRNTD legit?" with one set of numbers

    Decide the one customer figure and edit the homepage FAQ.

    High impact First result in 2 weeks

02

Your idea portfolio

22 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

  • 6 ideas are marked Unexpected: plays you are unlikely to have tried.

Every idea placed by the effort it takes against the impact it could have. Quick wins sit top left; select a number to open that idea. The filters below narrow the list by status, timing, category and what Programmable can build.

Effort vs impactEach number is an idea. Select one to open it.
Impact →
Quick wins · 3Big bets · 8Fill-ins · 7Reconsider · 4
Effort →

Showing 22 of 22 ideas

This week 7

Quick wins with a clear first action.

  • 01

    All 49 posters sampled from PRNTD's 3,401 have an empty description. Each page's only unique text is the title, the meta description is a template ("Premium quality Whiplash Poster. Multiple sizes available. Fast shipping."), and everything below is the same shared block. To Google and AI shopping assistants, the Whiplash poster page and the Frank Ocean 'Blond' page say the same thing, so they compete on the title alone against Etsy, Displate and Redbubble listings that describe the design.

    High impactMedium effort First result in 1 month Ecommerce manager

    First action

    Export the top 100 products by revenue and write the first ten descriptions.

    How to measure it

    Organic product-page sessions

    Now
    –
    Target
    +30%
    By
    90 days

    Steps

    1. 1

      Rank products

      Top 100 by revenue in the last 90 days.

      Ecommerce manager 1 hour

    2. 2

      Write the template

      Design, story, colors, room, sizes and frames.

      Marketing lead 1 day

    3. 3

      Write the first 25

      Highest sellers first.

      Marketing lead 1 week

    4. 4

      Rewrite meta descriptions

      From each new description.

      Ecommerce manager 2 days

    5. 5

      Add alt text

      Describe each image.

      Ecommerce manager 2 days

    6. 6

      Roll out by collection

      25 a week.

      Marketing lead weekly

    7. 7

      Measure

      Search Console clicks per product.

      Ecommerce manager monthly

    First result
    1 month
    Cost
    Writing time only
    Owner
    Ecommerce manager

    Smallest test

    Write descriptions for ten best sellers and compare their search clicks with ten untouched ones after four weeks.

    Why it works

    Write 60 to 100 words per poster for the top 100 sellers: what the design shows, the film or album it celebrates, colors and style, which room or wall set it suits, and which sizes fit standard frames. Rewrite the meta description from the same text ("Whiplash poster in teal and gold, 11x16.5 to 24x36, printed in New Jersey, ships next day"). Then roll out by collection with a writing template, and add alt text to every image.

    Searches like "[album] poster" are the store's main demand, and unique pages are what rank and get picked up by Shopping and AI assistants. Descriptions also answer the questions that stop a $12 impulse buy.

    Ready to use

    CopyPoster description template

    Line 1: what the design shows (subject, style, colors).
    Line 2: the story (the album, film or moment and why fans love it).
    Line 3: where it works (dorm, studio, office, gallery wall) and what pairs with it.
    Line 4: sizes and frames (11x16.5 and 12x18 on 270 GSM gloss; 16x24 and 24x36 on satin; which frame each fits).
    Meta description: design + sizes + "printed in New Jersey, ships next day" (under 155 characters).

    Risks and how to handle them

    • Thin AI-written text

      Write from the design itself and edit every draft by hand.

    • Too much to do at once

      Stop at the top 100 and measure before going further.

    Evidence

    • Your websiteProduct descriptions, checked October 20, 2026 in the store's public product feed: all 49 sampled posters (one in every 57 of the 3,401 in the sitemap) have an empty description. The meta description is a template ("Premium quality Whiplash Poster. Multiple sizes available. Fast shipping."), and the rest of each page is the same shared block (What To Expect, specifications, shipping, returns). The store has 213 collections.Source
    • Your websiteMenu: Shop By Category (Hip-Hop, Rock & Alternative, Vintage, Motivational, Movies / TV, Cars, Anime, Tweets), Shop By Artist (Frank Ocean, Kanye West, Drake, J Cole, Kendrick Lamar, SZA, Tyler, The Creator and more), a Custom "Upload Your Own" poster from $12.95, and New Arrivals. Prints are "made by hand in New Jersey", ship the next business day, arrive in 4-6 business days and ship worldwide.Source
    • Competitor researchRivals' own homepages: Displate, "Premium metal art prints. Official collections from Star Wars, Marvel, anime series, and 200+ brands"; Society6, "Artist-Designed Wall Art & Home Decor". Etsy, Redbubble, Posterstore and Juniqe sell posters to the same buyers.Source
    • Your websiteProduct page sizes: 11x16.5 at $11.95 ("MOST POPULAR"), 12x18 at $16.95 ("BEST VALUE"), 16x24 at $34.95 and 24x36 at $45.95, each shown as 50% off a price twice as high. Specifications: the two small sizes on "100lb (270 GSM)" gloss cardstock, the two large sizes on "150 GSM" satin. "What To Expect" lists "Ready To Hang" and "High Guality, Glossy Finish". There is no frame option or frame-size guidance.Source
    • Google PageSpeedHomepage: real visitors pass Core Web Vitals (LCP 1.3s, INP 186 ms, CLS 0). The mobile lab test scores 53 with the main image at 18.2s, 2.9 MB from 282 requests and 21 third-party services; Google Tag Manager alone is 475 KB with 352 ms of blocking time, plus 288 KB of unused JavaScript and 4 console errors.Source
  • 02

    On October 20 every product page still says "SEPTEMBER FLASH SALE", the homepage banner spells it "SETPEMBER" and its countdown sits at zero while saying "Ends daily". A sale that is visibly over, or that never ends, teaches shoppers that the urgency is not real.

    High impactLow effort First result in 1 week Ecommerce manager

    First action

    Edit the announcement bar and product-page banner today.

    How to measure it

    Store conversion rate

    Now
    –
    Target
    +5%
    By
    30 days

    Steps

    1. 1

      Edit the banner

      Homepage and product pages.

      Ecommerce manager 1 hour

    2. 2

      Remove the countdown

      Or link it to a real end date.

      Ecommerce manager 1 hour

    3. 3

      Check the cart

      Offer applies as described.

      Ecommerce manager 1 hour

    4. 4

      Update emails

      Klaviyo flows that mention September.

      Marketing lead 1 day

    5. 5

      Plan dated sales

      Three or four a year.

      Founder 1 day

    6. 6

      Measure

      Conversion before and after.

      Ecommerce manager weekly

    First result
    1 week
    Cost
    $0
    Owner
    Ecommerce manager

    Smallest test

    Change the banner today and compare a week of conversion.

    Why it works

    Replace the banner with an evergreen offer that matches what the cart actually does ("Buy 2, get 2 free, applied automatically"), remove the countdown, and run real dated sales only a few times a year with a working end date.

    Clear, believable offers convert better than fake urgency, and the fix takes an hour in the theme editor.

    Risks and how to handle them

    • Urgency drop lowers sales

      Test a real weekend sale with a true end date.

    Evidence

    • Your websiteOn October 20, 2026 product pages show "Sale ends in SEPTEMBER FLASH SALE! Get up to 4 FREE posters! Buy 2, Get 2. Buy 3, Get 3. Buy 4, Get 4!", and the homepage banner reads "SETPEMBER FLASH SALE LIMITED TIME!" above a countdown showing "0 Days 0 Hours 0 Minutes 0 Seconds Ends daily", with "DISCOUNT AUTO-APPLIED in cart". The top bar offers free shipping over $60.Source
    • Your websiteTrust claims: the homepage says "100,000+ happy customers", while its FAQ answer to "Is PRNTD Legit?" says "We've shipped over 12,000 orders to happy customers since opening in 2021". The Happy Customers page shows "4.8 / 5 from 1103 reviews"; the same store-wide reviews appear on every product page, and each product's structured data carries an AggregateRating of 4.8 from 1,103.Source
  • 03

    The homepage says "100,000+ happy customers", but the FAQ answer to "Is PRNTD Legit?", the question a new shopper asks after a rebrand, says "over 12,000 orders since opening in 2021". The Happy Customers page shows 1,103 reviews. A shopper checking the store is shown two numbers that cannot both be true.

    High impactLow effort First result in 2 weeks Founder

    First action

    Decide the one customer figure and edit the homepage FAQ.

    How to measure it

    New-visitor conversion

    Now
    –
    Target
    +8%
    By
    60 days

    Steps

    1. 1

      Pull the numbers

      Orders, customers, reviews.

      Founder 1 hour

    2. 2

      Choose the claim

      The one you can prove.

      Founder 1 hour

    3. 3

      Edit every mention

      Homepage, product pages, Happy Customers.

      Ecommerce manager 2 hours

    4. 4

      Add production proof

      Photos from New Jersey.

      Production lead 1 week

    5. 5

      Link outside reviews

      Independent review site.

      Marketing lead 1 day

    6. 6

      Review yearly

      Update the figures.

      Founder yearly

    First result
    2 weeks
    Cost
    $0
    Owner
    Founder

    Smallest test

    Fix the FAQ answer today.

    Why it works

    Pick the figure you can back up (orders shipped, reviews, years open) and use it everywhere: homepage, product pages, FAQ and emails. Add proof that is hard to fake: the New Jersey production photos, the 30-day money-back guarantee and a link to independent reviews.

    Trust is the main barrier for a young brand selling $12 posters online; a consistent, modest number is more convincing than a big one that contradicts itself.

    Risks and how to handle them

    • Smaller number looks weaker

      Pair it with years open and review rating.

    Evidence

    • Your websiteTrust claims: the homepage says "100,000+ happy customers", while its FAQ answer to "Is PRNTD Legit?" says "We've shipped over 12,000 orders to happy customers since opening in 2021". The Happy Customers page shows "4.8 / 5 from 1103 reviews"; the same store-wide reviews appear on every product page, and each product's structured data carries an AggregateRating of 4.8 from 1,103.Source
    • Your websitepostertok.com redirects (301) to prntdart.com, where the store trades as PRNTD. The help center still lives at help.postertok.com, and the artists page still says "Sign up to become a PosterTok artist".Source
    • Your websiteMenu: Shop By Category (Hip-Hop, Rock & Alternative, Vintage, Motivational, Movies / TV, Cars, Anime, Tweets), Shop By Artist (Frank Ocean, Kanye West, Drake, J Cole, Kendrick Lamar, SZA, Tyler, The Creator and more), a Custom "Upload Your Own" poster from $12.95, and New Arrivals. Prints are "made by hand in New Jersey", ship the next business day, arrive in 4-6 business days and ship worldwide.Source
  • 04

    The homepage title is just "PRNTD", there is no meta description and no share image, so search results and links shared on Instagram, TikTok or in messages show a bare name. The footer's "Learn More" link under About PRNTD goes to a 404 page on every page of the site.

    Medium impactLow effort First result in 2 weeks Ecommerce manager

    First action

    Edit the homepage title and description in Shopify preferences.

    How to measure it

    Brand-search click-through

    Now
    –
    Target
    +10%
    By
    60 days

    Steps

    1. 1

      Write title and description

      Search words and offer.

      Marketing lead 30 minutes

    2. 2

      Add share image

      Wall of posters.

      Marketing lead 1 hour

    3. 3

      Create the About page

      Story and workshop.

      Founder 1 day

    4. 4

      Fix the footer link

      Point to the new page.

      Ecommerce manager 10 minutes

    5. 5

      Test previews

      iMessage, Instagram, X.

      Ecommerce manager 30 minutes

    6. 6

      Measure

      Search Console.

      Ecommerce manager monthly

    First result
    2 weeks
    Cost
    $0
    Owner
    Ecommerce manager

    Smallest test

    Fix the title and the footer link today.

    Why it works

    Title the homepage around what people search ("PRNTD: Music, Movie and Car Posters, Printed in the USA"), add a description with the offer and shipping promise, upload a share image showing a wall of posters, and point "Learn More" to a real About page with the founders' story and the New Jersey workshop.

    Most new visitors arrive through shared links and brand searches after social posts; the first thing they see should explain the store.

    Risks and how to handle them

    • None significant

      Keep the title under 60 characters.

    Evidence

    • Your websiteHomepage head: the title is just "PRNTD", with no meta description and no social share image. The footer's "Learn More" link under About PRNTD goes to /pages/about-us, which returns "404 Page not found" from every page.Source
    • Your websiteMenu: Shop By Category (Hip-Hop, Rock & Alternative, Vintage, Motivational, Movies / TV, Cars, Anime, Tweets), Shop By Artist (Frank Ocean, Kanye West, Drake, J Cole, Kendrick Lamar, SZA, Tyler, The Creator and more), a Custom "Upload Your Own" poster from $12.95, and New Arrivals. Prints are "made by hand in New Jersey", ship the next business day, arrive in 4-6 business days and ship worldwide.Source
    • Your websitepostertok.com redirects (301) to prntdart.com, where the store trades as PRNTD. The help center still lives at help.postertok.com, and the artists page still says "Sign up to become a PosterTok artist".Source
  • 05

    The size marked "MOST POPULAR" is 11x16.5, while common ready-made frames are 11x14, 11x17 and 12x18. The page promises "Ready To Hang" but says nothing about frames, so a buyer who wants it framed has to guess or trim.

    High impactLow effort First result in 1 month Production lead

    First action

    Check which standard frames each size fits and write the notes.

    How to measure it

    Orders at 12x18 or larger

    Now
    –
    Target
    +15%
    By
    60 days

    Steps

    1. 1

      Measure the fit

      Each size in common frames.

      Production lead 1 day

    2. 2

      Write notes

      One line per size.

      Ecommerce manager 1 hour

    3. 3

      Add to the page

      Under the size picker.

      Ecommerce manager 1 day

    4. 4

      Publish a guide

      Frames and hanging.

      Marketing lead 2 days

    5. 5

      Tag tickets

      Frame questions in Richpanel.

      Customer support lead 1 week

    6. 6

      Measure

      Size mix and returns.

      Ecommerce manager monthly

    First result
    1 month
    Cost
    $0
    Owner
    Production lead

    Smallest test

    Add the frame note to the best seller.

    Why it works

    Add a one-line frame note under each size ("fits an 11x17 frame with a mat" or "fits a standard 12x18 frame"), a short frame guide page, and a nudge toward 12x18 for people who plan to frame. Track size mix and frame-related returns and support tickets.

    Removing the frame question lifts conversion on bigger sizes and cuts returns from posters that do not fit.

    Risks and how to handle them

    • Notes clutter the picker

      Use a small info icon.

    Evidence

    • Your websiteProduct page sizes: 11x16.5 at $11.95 ("MOST POPULAR"), 12x18 at $16.95 ("BEST VALUE"), 16x24 at $34.95 and 24x36 at $45.95, each shown as 50% off a price twice as high. Specifications: the two small sizes on "100lb (270 GSM)" gloss cardstock, the two large sizes on "150 GSM" satin. "What To Expect" lists "Ready To Hang" and "High Guality, Glossy Finish". There is no frame option or frame-size guidance.Source
    • Customer reviewsRecent five-star reviews mention "great quality and sizing for college dorm room" and a poster that "goes really well with all the other posters that I have up"; buyers often review several posters bought together.Source
    • Your websiteStack: Shopify with Klaviyo and Attentive (email and SMS), Loox reviews, Richpanel support, Social Snowball affiliates, Triple Whale, Microsoft Clarity and Google Analytics. The ambassador page: "You will earn a percentage of all sales brought in with your unique discount code" plus free products and social features.Source
  • 06

    The store trades as PRNTD at prntdart.com, but the artists page still invites people to "become a PosterTok artist" and the help center sits at help.postertok.com. A shopper or artist who sees two names wonders if the site is the same business.

    Medium impactLow effort First result in 2 weeks Founder

    First action

    Search the theme and Klaviyo templates for "PosterTok".

    How to measure it

    Old-name mentions

    Now
    –
    Target
    0
    By
    30 days

    Steps

    1. 1

      Search everything

      Theme, pages, policies, emails.

      Ecommerce manager 1 hour

    2. 2

      Edit artists page

      PRNTD name.

      Artist partnerships lead 1 hour

    3. 3

      Move help center

      New subdomain.

      Customer support lead 1 day

    4. 4

      Redirect

      Old help links to new.

      Ecommerce manager 1 hour

    5. 5

      Update socials

      Bios and links.

      Marketing lead 1 hour

    6. 6

      Check monthly

      New mentions.

      Ecommerce manager monthly

    First result
    2 weeks
    Cost
    $0
    Owner
    Founder

    Smallest test

    Fix the artists page today.

    Why it works

    Update the artists page copy, move the help center to help.prntdart.com (keeping a redirect from the old address), and search the theme, emails and policies for the old name.

    One name builds brand searches and trust in both audiences.

    Risks and how to handle them

    • Old links break

      Keep postertok.com redirects in place for good.

    Evidence

    • Your websitepostertok.com redirects (301) to prntdart.com, where the store trades as PRNTD. The help center still lives at help.postertok.com, and the artists page still says "Sign up to become a PosterTok artist".Source
    • Your websiteArtists page: "Earn 10% of all sales generated by your art paid out to you monthly", "Over $100,000 in commissions paid to our artists in the last 12 months", "32 Countries and counting", "10 Million impressions this year on social media", "855% Year-Year growth"; artists apply by "DM us on IG".Source
  • 07

    Product pages print an internal collection label directly under the poster title, where shoppers expect the artist or the price. It means nothing to a buyer and makes the page look unfinished.

    Medium impactLow effort First result in 2 weeks Ecommerce manager

    First action

    Change the theme block that prints the label.

    How to measure it

    Pages per session

    Now
    –
    Target
    +5%
    By
    30 days

    Steps

    1. 1

      Find the field

      Vendor or tag shown.

      Ecommerce manager 30 minutes

    2. 2

      Hide it

      Theme setting.

      Ecommerce manager 30 minutes

    3. 3

      Add artist credit

      Metafield per product.

      Ecommerce manager 1 week

    4. 4

      Link artist pages

      Collection per artist.

      Ecommerce manager 1 week

    5. 5

      Tell artists

      They can share their page.

      Artist partnerships lead 1 day

    6. 6

      Measure

      Clicks on the credit.

      Ecommerce manager monthly

    First result
    2 weeks
    Cost
    $0
    Owner
    Ecommerce manager

    Smallest test

    Hide the label today.

    Why it works

    Hide the label in the theme (it comes from the vendor or tag field) and show "Design by [artist]" instead where the artist is known, linking to their other work.

    Crediting the artist backs up the "every purchase supports an artist" promise and gives shoppers a path to more designs.

    Risks and how to handle them

    • Artist names unknown

      Show "Original PRNTD design" until they are added.

    Evidence

    • Your websiteAn internal collection label is printed directly under the product title on product pages (for example under "Whiplash Poster"), in the spot where shoppers expect the artist or the price.Source
    • Your websiteArtists page: "Earn 10% of all sales generated by your art paid out to you monthly", "Over $100,000 in commissions paid to our artists in the last 12 months", "32 Countries and counting", "10 Million impressions this year on social media", "855% Year-Year growth"; artists apply by "DM us on IG".Source
    • Your websiteMenu: Shop By Category (Hip-Hop, Rock & Alternative, Vintage, Motivational, Movies / TV, Cars, Anime, Tweets), Shop By Artist (Frank Ocean, Kanye West, Drake, J Cole, Kendrick Lamar, SZA, Tyler, The Creator and more), a Custom "Upload Your Own" poster from $12.95, and New Arrivals. Prints are "made by hand in New Jersey", ship the next business day, arrive in 4-6 business days and ship worldwide.Source

This quarter 9

The core plays for the next three months.

  • 08

    The Club page was updated on October 13 but shows no content, and on the same day thousands of 6x9 "Club Print" products at $5.55 were added to the feed (kept out of the sitemap). That looks like a membership or low-price print club being built, with no page yet explaining it.

    High impactMedium effort First result in 1 month Founder

    First action

    Write the Club page with the offer and a waitlist form.

    How to measure it

    Club sign-ups

    Now
    –
    Target
    2,000
    By
    1 quarter

    Steps

    1. 1

      Define the offer

      Price and benefits.

      Founder 1 week

    2. 2

      Write the page

      Offer, FAQ, sign-up.

      Marketing lead 1 week

    3. 3

      Set up billing

      Subscription app.

      Ecommerce manager 1 week

    4. 4

      Launch to lists

      Email and SMS.

      Marketing lead 1 week

    5. 5

      Member drops

      Monthly new designs.

      Artist partnerships lead monthly

    6. 6

      Measure

      Retention by month.

      Ecommerce manager monthly

    First result
    1 month
    Cost
    Subscription app fee
    Owner
    Founder

    Smallest test

    Open a Club waitlist on the page this week.

    Why it works

    Write the Club page: what members get (6x9 prints at a members' price, early drops, free shipping threshold), the price, and a sign-up through Klaviyo or a subscription app. Launch to the email and SMS lists first, and keep Club products out of search until the page is live.

    A club turns one-off $12 buyers into repeat customers and gives a reason to come back for every new drop.

    Risks and how to handle them

    • Members expect too much

      Start with a simple, clear benefit list.

    Evidence

    • Your websiteThe Club page (/pages/club, updated October 13, 2026) has no content in its HTML beyond the menu and footer. The public product feed lists at least 3,750 "Club Print" products in a 6x9 size at $5.55, all created October 13, 2026 and not in the sitemap.Source
    • Your websiteStack: Shopify with Klaviyo and Attentive (email and SMS), Loox reviews, Richpanel support, Social Snowball affiliates, Triple Whale, Microsoft Clarity and Google Analytics. The ambassador page: "You will earn a percentage of all sales brought in with your unique discount code" plus free products and social features.Source
    • Your websiteOn October 20, 2026 product pages show "Sale ends in SEPTEMBER FLASH SALE! Get up to 4 FREE posters! Buy 2, Get 2. Buy 3, Get 3. Buy 4, Get 4!", and the homepage banner reads "SETPEMBER FLASH SALE LIMITED TIME!" above a countdown showing "0 Days 0 Hours 0 Minutes 0 Seconds Ends daily", with "DISCOUNT AUTO-APPLIED in cart". The top bar offers free shipping over $60.Source
  • 09

    Every product page shows the same store-wide reviews, and every product's structured data claims the same 4.8 rating from 1,103 reviews. Shoppers want to see the poster they are buying on a real wall, and Google's review-snippet guidelines expect a product's rating to be about that product.

    Medium impactMedium effort First result in 1 month Customer support lead

    First action

    Change the Loox setting on the ten best sellers.

    How to measure it

    Top 100 with photo reviews

    Now
    –
    Target
    80%
    By
    1 quarter

    Steps

    1. 1

      Change widget mode

      Product-level reviews.

      Ecommerce manager 1 day

    2. 2

      Fix markup

      Per-product rating only.

      Ecommerce manager 1 day

    3. 3

      Photo request

      Post-delivery email.

      Marketing lead 1 week

    4. 4

      Reward

      Credit for photo reviews.

      Marketing lead 1 day

    5. 5

      Moderate

      Weekly.

      Customer support lead weekly

    6. 6

      Measure

      Conversion on pages with photos.

      Ecommerce manager monthly

    First result
    1 month
    Cost
    Loox plan
    Owner
    Customer support lead

    Smallest test

    Turn on photo requests for one week of orders.

    Why it works

    Switch the Loox widget to product reviews with photos, show store reviews only as a fallback, and mark up ratings per product. Ask every buyer for a photo of their wall with a small reward.

    Customer photos of the exact poster are the strongest proof of print quality, and accurate markup keeps rich results safe.

    Risks and how to handle them

    • Few reviews per poster

      Fall back to store reviews where a poster has none.

    Evidence

    • Your websiteTrust claims: the homepage says "100,000+ happy customers", while its FAQ answer to "Is PRNTD Legit?" says "We've shipped over 12,000 orders to happy customers since opening in 2021". The Happy Customers page shows "4.8 / 5 from 1103 reviews"; the same store-wide reviews appear on every product page, and each product's structured data carries an AggregateRating of 4.8 from 1,103.Source
    • Customer reviewsRecent five-star reviews mention "great quality and sizing for college dorm room" and a poster that "goes really well with all the other posters that I have up"; buyers often review several posters bought together.Source
    • Your websiteStack: Shopify with Klaviyo and Attentive (email and SMS), Loox reviews, Richpanel support, Social Snowball affiliates, Triple Whale, Microsoft Clarity and Google Analytics. The ambassador page: "You will earn a percentage of all sales brought in with your unique discount code" plus free products and social features.Source
  • 10

    Reviewers buy several posters at once for dorm rooms and walls ("goes really well with all the other posters"), and the store already gives up to four free posters with a bundle. But shoppers have to build the set themselves from 3,401 designs.

    High impactMedium effort First result in 1 month Marketing lead

    First action

    Build five sets from best sellers that are often bought together.

    How to measure it

    Average order value

    Now
    –
    Target
    +20%
    By
    2 quarters

    Steps

    1. 1

      Find pairings

      Orders with several posters.

      Ecommerce manager 1 week

    2. 2

      Curate 20 sets

      By artist, color, room.

      Marketing lead 2 weeks

    3. 3

      Make mock-ups

      Wall images.

      Marketing lead 2 weeks

    4. 4

      Build set products

      Bundle app.

      Ecommerce manager 1 week

    5. 5

      Promote

      TikTok room tours and email.

      Marketing lead monthly

    6. 6

      Measure

      Order value and set share.

      Ecommerce manager monthly

    First result
    1 month
    Cost
    Design time
    Owner
    Marketing lead

    Smallest test

    Launch five sets this month.

    Why it works

    Create 20 curated sets by artist, color and room (a Frank Ocean set, a 90s film set, a car wall), shown as one product with a mock-up of the wall and the bundle price. Promote them in back-to-school and holiday windows.

    Sets raise order value, make choosing easy and give the free-poster offer a clear purpose.

    Risks and how to handle them

    • Inventory or print complexity

      Sets are print-on-demand, so no stock risk.

    Evidence

    • Customer reviewsRecent five-star reviews mention "great quality and sizing for college dorm room" and a poster that "goes really well with all the other posters that I have up"; buyers often review several posters bought together.Source
    • Your websiteOn October 20, 2026 product pages show "Sale ends in SEPTEMBER FLASH SALE! Get up to 4 FREE posters! Buy 2, Get 2. Buy 3, Get 3. Buy 4, Get 4!", and the homepage banner reads "SETPEMBER FLASH SALE LIMITED TIME!" above a countdown showing "0 Days 0 Hours 0 Minutes 0 Seconds Ends daily", with "DISCOUNT AUTO-APPLIED in cart". The top bar offers free shipping over $60.Source
    • Your websiteMenu: Shop By Category (Hip-Hop, Rock & Alternative, Vintage, Motivational, Movies / TV, Cars, Anime, Tweets), Shop By Artist (Frank Ocean, Kanye West, Drake, J Cole, Kendrick Lamar, SZA, Tyler, The Creator and more), a Custom "Upload Your Own" poster from $12.95, and New Arrivals. Prints are "made by hand in New Jersey", ship the next business day, arrive in 4-6 business days and ship worldwide.Source
  • 11

    The artists page promises 10% of sales and "Over $100,000 in commissions paid ... in the last 12 months", but artists apply by DM on Instagram. There is no form, no portfolio upload and no public page per artist.

    High impactMedium effort First result in 1 month Artist partnerships lead

    First action

    Build the application form with five questions.

    How to measure it

    Qualified applications

    Now
    –
    Target
    40 a month
    By
    1 quarter

    Steps

    1. 1

      Build the form

      Portfolio and handles.

      Artist partnerships lead 1 day

    2. 2

      Review process

      Weekly.

      Artist partnerships lead weekly

    3. 3

      Artist pages

      Collection per artist.

      Ecommerce manager 2 weeks

    4. 4

      Share links

      Tracked per artist.

      Ecommerce manager 1 week

    5. 5

      Monthly feature

      Email and social.

      Marketing lead monthly

    6. 6

      Measure

      Sales per artist.

      Artist partnerships lead monthly

    First result
    1 month
    Cost
    Staff time
    Owner
    Artist partnerships lead

    Smallest test

    Put the form live and link it from Instagram.

    Why it works

    Add an application form (portfolio, style, social handles), a public page per artist with their designs and bio, and a monthly artist feature in email and social. Give artists a share link that counts toward their earnings.

    More artists bring more original designs and their own audiences, and artist pages give shoppers a reason to explore.

    Risks and how to handle them

    • Too many applications

      Set a clear style and quality bar.

    Evidence

    • Your websiteArtists page: "Earn 10% of all sales generated by your art paid out to you monthly", "Over $100,000 in commissions paid to our artists in the last 12 months", "32 Countries and counting", "10 Million impressions this year on social media", "855% Year-Year growth"; artists apply by "DM us on IG".Source
    • Your websitepostertok.com redirects (301) to prntdart.com, where the store trades as PRNTD. The help center still lives at help.postertok.com, and the artists page still says "Sign up to become a PosterTok artist".Source
    • Your websiteAn internal collection label is printed directly under the product title on product pages (for example under "Whiplash Poster"), in the spot where shoppers expect the artist or the price.Source
  • 12

    PRNTD runs an ambassador program through Social Snowball with a unique code per creator, and buyers describe dorm rooms and poster walls. Room-tour and dorm-decor videos are where poster buyers discover walls they want to copy.

    High impactMedium effort First result in 1 quarter Marketing lead

    First action

    List 50 room-tour creators with 5k to 100k followers.

    How to measure it

    Ambassador revenue share

    Now
    –
    Target
    15%
    By
    2 quarters

    Steps

    1. 1

      List creators

      Room tours and dorm decor.

      Marketing lead 1 week

    2. 2

      Send sets

      Free wall set each.

      Marketing lead 2 weeks

    3. 3

      Brief

      Show the full wall.

      Marketing lead 1 week

    4. 4

      Track codes

      Social Snowball.

      Ecommerce manager ongoing

    5. 5

      Reuse videos

      Ads and pages.

      Marketing lead monthly

    6. 6

      Measure

      Sales per creator.

      Ecommerce manager monthly

    First result
    1 quarter
    Cost
    Free product and commission
    Owner
    Marketing lead

    Smallest test

    Send sets to ten creators.

    Why it works

    Recruit 50 small creators who post room tours, send each a free wall set, and pay commission on their code. Re-share their videos as ads and on product pages.

    Creators show the product in the setting buyers imagine, and commission-only pay keeps costs tied to sales.

    Risks and how to handle them

    • Low-quality posts

      Approve creators by their past content.

    Builds on

    Evidence

    • Your websiteStack: Shopify with Klaviyo and Attentive (email and SMS), Loox reviews, Richpanel support, Social Snowball affiliates, Triple Whale, Microsoft Clarity and Google Analytics. The ambassador page: "You will earn a percentage of all sales brought in with your unique discount code" plus free products and social features.Source
    • Customer reviewsRecent five-star reviews mention "great quality and sizing for college dorm room" and a poster that "goes really well with all the other posters that I have up"; buyers often review several posters bought together.Source
    • Your websiteArtists page: "Earn 10% of all sales generated by your art paid out to you monthly", "Over $100,000 in commissions paid to our artists in the last 12 months", "32 Countries and counting", "10 Million impressions this year on social media", "855% Year-Year growth"; artists apply by "DM us on IG".Source
  • 13

    Shoppers browse by artist (Frank Ocean, Kanye West, SZA, Tyler, The Creator and more), and the store runs Klaviyo and Attentive. Generic sale emails ignore the reason most people came.

    High impactMedium effort First result in 1 month Marketing lead

    First action

    Build the artist tag from browsing events in Klaviyo.

    How to measure it

    90-day repeat rate

    Now
    –
    Target
    +25%
    By
    2 quarters

    Steps

    1. 1

      Tag by artist

      From views and orders.

      Marketing lead 1 week

    2. 2

      New-drop alerts

      Per artist.

      Marketing lead 1 week

    3. 3

      Browse abandonment

      By artist.

      Marketing lead 1 week

    4. 4

      Complete the wall

      Post-purchase.

      Marketing lead 1 week

    5. 5

      SMS for top fans

      Attentive.

      Marketing lead 2 weeks

    6. 6

      Measure

      Revenue per recipient.

      Marketing lead monthly

    First result
    1 month
    Cost
    Existing tools
    Owner
    Marketing lead

    Smallest test

    Send one artist drop alert this week.

    Why it works

    Tag subscribers by the artists and categories they view or buy, and send a short alert when a new design for that artist drops. Add browse-abandonment by artist and a post-purchase "complete the wall" email.

    Personal, artist-based emails get far more clicks than storewide promotions and fit how fans shop.

    Risks and how to handle them

    • Too many emails

      Cap at two a week per person.

    Evidence

    • Your websiteMenu: Shop By Category (Hip-Hop, Rock & Alternative, Vintage, Motivational, Movies / TV, Cars, Anime, Tweets), Shop By Artist (Frank Ocean, Kanye West, Drake, J Cole, Kendrick Lamar, SZA, Tyler, The Creator and more), a Custom "Upload Your Own" poster from $12.95, and New Arrivals. Prints are "made by hand in New Jersey", ship the next business day, arrive in 4-6 business days and ship worldwide.Source
    • Your websiteStack: Shopify with Klaviyo and Attentive (email and SMS), Loox reviews, Richpanel support, Social Snowball affiliates, Triple Whale, Microsoft Clarity and Google Analytics. The ambassador page: "You will earn a percentage of all sales brought in with your unique discount code" plus free products and social features.Source
    • Your websiteOn October 20, 2026 product pages show "Sale ends in SEPTEMBER FLASH SALE! Get up to 4 FREE posters! Buy 2, Get 2. Buy 3, Get 3. Buy 4, Get 4!", and the homepage banner reads "SETPEMBER FLASH SALE LIMITED TIME!" above a countdown showing "0 Days 0 Hours 0 Minutes 0 Seconds Ends daily", with "DISCOUNT AUTO-APPLIED in cart". The top bar offers free shipping over $60.Source
  • 14

    prntdart.com has DMARC set to "p=none" and no DKIM record on common selectors, while the store sends order, flow and campaign email through Shopify and Klaviyo. Inbox providers increasingly filter bulk mail without aligned authentication.

    Medium impactLow effort First result in 1 month Ecommerce manager

    First action

    Add the Klaviyo branded sending domain records.

    How to measure it

    Campaign open rate

    Now
    –
    Target
    +10%
    By
    60 days

    Steps

    1. 1

      Shopify DKIM

      Sender domain.

      Ecommerce manager 1 hour

    2. 2

      Klaviyo domain

      Branded sending.

      Marketing lead 1 hour

    3. 3

      Read reports

      DMARC reports.

      Ecommerce manager 3 weeks

    4. 4

      Quarantine

      Move policy.

      Ecommerce manager 1 hour

    5. 5

      Check deliverability

      Seed tests.

      Marketing lead 1 day

    6. 6

      Review

      Quarterly.

      Ecommerce manager quarterly

    First result
    1 month
    Cost
    $0
    Owner
    Ecommerce manager

    Smallest test

    Set up Klaviyo DKIM today.

    Why it works

    Set up branded sending domains with DKIM in Shopify and Klaviyo, check reports for a few weeks, then move DMARC to quarantine.

    Better inbox placement makes every flow and campaign earn more, and stops others sending as the brand.

    Risks and how to handle them

    • Mail blocked by mistake

      Only tighten DMARC after reports are clean.

    Evidence

    • DNS checkprntdart.com email: SPF "~all", DMARC "p=none" (monitoring only), and no DKIM record found on common selectors.Source
    • Your websiteStack: Shopify with Klaviyo and Attentive (email and SMS), Loox reviews, Richpanel support, Social Snowball affiliates, Triple Whale, Microsoft Clarity and Google Analytics. The ambassador page: "You will earn a percentage of all sales brought in with your unique discount code" plus free products and social features.Source
  • 15

    The custom poster ($12.95 and up) sits in the main menu but is presented as a blank upload. Custom prints sell best as gifts: anniversaries, birthdays, graduations, a band's own gig poster.

    Medium impactMedium effort First result in 1 quarter Marketing lead

    First action

    Create three example custom posters and a gift page.

    How to measure it

    Custom poster revenue

    Now
    –
    Target
    +50%
    By
    2 quarters

    Steps

    1. 1

      Pick occasions

      Four gift moments.

      Marketing lead 1 day

    2. 2

      Make templates

      Photo, date, text.

      Marketing lead 2 weeks

    3. 3

      Gift pages

      Examples and dates.

      Ecommerce manager 1 week

    4. 4

      Gift wrap

      Option at checkout.

      Production lead 2 weeks

    5. 5

      Promote

      Email and ads before each date.

      Marketing lead seasonal

    6. 6

      Measure

      Orders and value.

      Ecommerce manager monthly

    First result
    1 quarter
    Cost
    Design time
    Owner
    Marketing lead

    Smallest test

    Publish one gift page for anniversaries.

    Why it works

    Build gift landing pages with examples, simple templates (photo plus a date and a line of text), gift wrap and a delivery-date promise, and promote them before Valentine's Day, Mother's Day and graduation.

    Gifts carry higher prices and less price comparison than fan posters.

    Risks and how to handle them

    • Low-resolution uploads

      Warn and preview before payment.

    Evidence

    • Your websiteMenu: Shop By Category (Hip-Hop, Rock & Alternative, Vintage, Motivational, Movies / TV, Cars, Anime, Tweets), Shop By Artist (Frank Ocean, Kanye West, Drake, J Cole, Kendrick Lamar, SZA, Tyler, The Creator and more), a Custom "Upload Your Own" poster from $12.95, and New Arrivals. Prints are "made by hand in New Jersey", ship the next business day, arrive in 4-6 business days and ship worldwide.Source
    • Your websiteProduct page sizes: 11x16.5 at $11.95 ("MOST POPULAR"), 12x18 at $16.95 ("BEST VALUE"), 16x24 at $34.95 and 24x36 at $45.95, each shown as 50% off a price twice as high. Specifications: the two small sizes on "100lb (270 GSM)" gloss cardstock, the two large sizes on "150 GSM" satin. "What To Expect" lists "Ready To Hang" and "High Guality, Glossy Finish". There is no frame option or frame-size guidance.Source
  • 16

    Real visitors pass Core Web Vitals, so speed is not hurting sales today. But the lab test shows Google Tag Manager at 475 KB with 352 ms of blocking time and 21 third-party services on a 2.9 MB homepage, which leaves little room as the store adds apps.

    Low impactLow effort First result in 1 month Ecommerce manager

    First action

    List every tag in Google Tag Manager with its owner.

    How to measure it

    Third-party services

    Now
    –
    Target
    under 15
    By
    60 days

    Steps

    1. 1

      List tags

      Owner and purpose.

      Ecommerce manager 1 day

    2. 2

      Remove unused

      Old pixels.

      Ecommerce manager 1 day

    3. 3

      Defer widgets

      Reviews and chat.

      Ecommerce manager 2 days

    4. 4

      Retest

      PageSpeed.

      Ecommerce manager 1 day

    5. 5

      Set the rule

      One in, one out.

      Founder 1 hour

    6. 6

      Watch field data

      Monthly.

      Ecommerce manager monthly

    First result
    1 month
    Cost
    $0
    Owner
    Ecommerce manager

    Smallest test

    Remove one unused tag and retest.

    Why it works

    Remove tags nobody uses, load reviews and support chat after interaction, and set a rule: every new app must replace or justify a script.

    Keeping field speed healthy protects conversion and ad quality as the catalogue grows.

    Risks and how to handle them

    • Lose tracking

      Confirm each tag is unused before removal.

    Evidence

    • Google PageSpeedHomepage: real visitors pass Core Web Vitals (LCP 1.3s, INP 186 ms, CLS 0). The mobile lab test scores 53 with the main image at 18.2s, 2.9 MB from 282 requests and 21 third-party services; Google Tag Manager alone is 475 KB with 352 ms of blocking time, plus 288 KB of unused JavaScript and 4 console errors.Source
    • Your websiteStack: Shopify with Klaviyo and Attentive (email and SMS), Loox reviews, Richpanel support, Social Snowball affiliates, Triple Whale, Microsoft Clarity and Google Analytics. The ambassador page: "You will earn a percentage of all sales brought in with your unique discount code" plus free products and social features.Source

Big bets 3

Larger plays that can change the trajectory.

  • 17

    The page promises "Ready To Hang" but sells only the print, and the most popular size is not a standard frame. Displate built a business on wall-ready metal prints. Frames roughly double order value for poster shops.

    High impactHigh effort First result in 3 quarters Founder

    First action

    Get quotes from two frame suppliers.

    How to measure it

    Orders with a frame

    Now
    –
    Target
    20%
    By
    3 quarters

    Steps

    1. 1

      Source frames

      Two suppliers.

      Production lead 1 month

    2. 2

      Test packaging

      Damage-free shipping.

      Production lead 1 month

    3. 3

      Price

      Margin and bundles.

      Founder 2 weeks

    4. 4

      Launch on best sellers

      50 designs.

      Ecommerce manager 1 month

    5. 5

      Promote

      Framed sets.

      Marketing lead ongoing

    6. 6

      Measure

      Order value and returns.

      Ecommerce manager monthly

    First result
    3 quarters
    Cost
    Frame stock and packaging
    Owner
    Founder

    Smallest test

    Offer frames on five best sellers.

    Why it works

    Partner with a frame supplier or make frames in New Jersey for the 12x18 and 24x36 sizes, offer black, white and wood, and sell framed sets. Start with best sellers.

    Framed posters are higher value, more giftable and less price-compared.

    Risks and how to handle them

    • Breakage in transit

      Use acrylic glazing and test shipments.

    Evidence

    • Your websiteProduct page sizes: 11x16.5 at $11.95 ("MOST POPULAR"), 12x18 at $16.95 ("BEST VALUE"), 16x24 at $34.95 and 24x36 at $45.95, each shown as 50% off a price twice as high. Specifications: the two small sizes on "100lb (270 GSM)" gloss cardstock, the two large sizes on "150 GSM" satin. "What To Expect" lists "Ready To Hang" and "High Guality, Glossy Finish". There is no frame option or frame-size guidance.Source
    • Competitor researchRivals' own homepages: Displate, "Premium metal art prints. Official collections from Star Wars, Marvel, anime series, and 200+ brands"; Society6, "Artist-Designed Wall Art & Home Decor". Etsy, Redbubble, Posterstore and Juniqe sell posters to the same buyers.Source
    • Your websiteMenu: Shop By Category (Hip-Hop, Rock & Alternative, Vintage, Motivational, Movies / TV, Cars, Anime, Tweets), Shop By Artist (Frank Ocean, Kanye West, Drake, J Cole, Kendrick Lamar, SZA, Tyler, The Creator and more), a Custom "Upload Your Own" poster from $12.95, and New Arrivals. Prints are "made by hand in New Jersey", ship the next business day, arrive in 4-6 business days and ship worldwide.Source
  • 18

    Displate sells "Official collections from ... 200+ brands", and Society6 leads with artist-designed art. Much of PRNTD's demand comes through artist and film names. Original and licensed collections give the store designs it alone can sell.

    High impactHigh effort First result in 4 quarters Artist partnerships lead

    First action

    Commission one original series of six posters.

    How to measure it

    Original/licensed revenue share

    Now
    –
    Target
    30%
    By
    4 quarters

    Steps

    1. 1

      Pick themes

      Best categories.

      Artist partnerships lead 2 weeks

    2. 2

      Commission

      Six-poster series.

      Artist partnerships lead 1 month

    3. 3

      Approach licensors

      Five independents.

      Founder 1 quarter

    4. 4

      Launch

      Collection pages.

      Ecommerce manager 1 month

    5. 5

      Advertise

      Paid social for originals.

      Marketing lead ongoing

    6. 6

      Measure

      Sales share.

      Founder quarterly

    First result
    4 quarters
    Cost
    Artist fees and licence shares
    Owner
    Artist partnerships lead

    Smallest test

    Launch one original series.

    Why it works

    Commission original series from the artist network (cars, motivational, anime-style originals), and approach a few independent musicians, films or car clubs for official licensed posters with shared revenue.

    Exclusive designs build a brand, are easier to advertise and cannot be undercut by other print shops.

    Risks and how to handle them

    • Originals sell slower

      Bundle them into wall sets with favorites.

    Evidence

    • Competitor researchRivals' own homepages: Displate, "Premium metal art prints. Official collections from Star Wars, Marvel, anime series, and 200+ brands"; Society6, "Artist-Designed Wall Art & Home Decor". Etsy, Redbubble, Posterstore and Juniqe sell posters to the same buyers.Source
    • Your websiteArtists page: "Earn 10% of all sales generated by your art paid out to you monthly", "Over $100,000 in commissions paid to our artists in the last 12 months", "32 Countries and counting", "10 Million impressions this year on social media", "855% Year-Year growth"; artists apply by "DM us on IG".Source
    • Your websiteMenu: Shop By Category (Hip-Hop, Rock & Alternative, Vintage, Motivational, Movies / TV, Cars, Anime, Tweets), Shop By Artist (Frank Ocean, Kanye West, Drake, J Cole, Kendrick Lamar, SZA, Tyler, The Creator and more), a Custom "Upload Your Own" poster from $12.95, and New Arrivals. Prints are "made by hand in New Jersey", ship the next business day, arrive in 4-6 business days and ship worldwide.Source
  • 19

    PRNTD ships worldwide and says its posters hang in "32 Countries", with international orders arriving "within 2 weeks". The store already shows a country and currency selector.

    Medium impactMedium effort First result in 3 quarters Founder

    First action

    Rank countries by orders and abandoned checkouts.

    How to measure it

    International revenue share

    Now
    –
    Target
    +50%
    By
    3 quarters

    Steps

    1. 1

      Rank countries

      Orders and abandonment.

      Ecommerce manager 1 week

    2. 2

      Local prices

      Shopify Markets.

      Ecommerce manager 1 week

    3. 3

      Delivery promises

      Per country.

      Production lead 2 weeks

    4. 4

      Local printer test

      Biggest market.

      Production lead 1 quarter

    5. 5

      Promote

      Local ads.

      Marketing lead 1 quarter

    6. 6

      Measure

      Revenue by country.

      Ecommerce manager monthly

    First result
    3 quarters
    Cost
    Test printer costs
    Owner
    Founder

    Smallest test

    Show delivery estimates for one country.

    Why it works

    Find the top five countries by orders, show local delivery times and shipping costs on product pages, set rounded local prices, and test a local printer for the biggest market.

    Clear costs and dates remove the doubt that stops overseas orders.

    Risks and how to handle them

    • Quality differs

      Approve printer samples first.

    Evidence

    • Your websiteArtists page: "Earn 10% of all sales generated by your art paid out to you monthly", "Over $100,000 in commissions paid to our artists in the last 12 months", "32 Countries and counting", "10 Million impressions this year on social media", "855% Year-Year growth"; artists apply by "DM us on IG".Source
    • Your websiteMenu: Shop By Category (Hip-Hop, Rock & Alternative, Vintage, Motivational, Movies / TV, Cars, Anime, Tweets), Shop By Artist (Frank Ocean, Kanye West, Drake, J Cole, Kendrick Lamar, SZA, Tyler, The Creator and more), a Custom "Upload Your Own" poster from $12.95, and New Arrivals. Prints are "made by hand in New Jersey", ship the next business day, arrive in 4-6 business days and ship worldwide.Source

Wildcards 3

Unexpected experiments, each with a cheap way to test it.

  • 20

    PRNTD has a Tweets category in the menu and a custom upload poster. People screenshot their own viral posts, a friend's best line or a proud moment.

    Medium impactLow effort First result in 1 month Ecommerce manager

    First action

    Mock up the template.

    How to measure it

    Custom tweet orders

    Now
    –
    Target
    300 a month
    By
    2 quarters

    Steps

    1. 1

      Design the template

      Tweet style.

      Marketing lead 1 week

    2. 2

      Preview tool

      Personalization app.

      Ecommerce manager 1 week

    3. 3

      Product page

      Examples.

      Ecommerce manager 2 days

    4. 4

      Promote

      TikTok.

      Marketing lead ongoing

    5. 5

      Measure

      Orders.

      Ecommerce manager monthly

    6. 6

      Extend

      Text-message style.

      Marketing lead 1 quarter

    First result
    1 month
    Cost
    App fee
    Owner
    Ecommerce manager

    Smallest test

    Post a mock-up on TikTok and count saves.

    Why it works

    Offer a tweet-style template where the buyer types the text, name and date and sees a preview; promote it as a gift and a joke present.

    It turns a niche category into a personal product with no licensing question.

    Risks and how to handle them

    • Offensive text

      Review custom orders before printing.

    Evidence

    • Your websiteMenu: Shop By Category (Hip-Hop, Rock & Alternative, Vintage, Motivational, Movies / TV, Cars, Anime, Tweets), Shop By Artist (Frank Ocean, Kanye West, Drake, J Cole, Kendrick Lamar, SZA, Tyler, The Creator and more), a Custom "Upload Your Own" poster from $12.95, and New Arrivals. Prints are "made by hand in New Jersey", ship the next business day, arrive in 4-6 business days and ship worldwide.Source
  • 21

    Buyers build walls from several posters, and the offer rewards buying four. Choosing sizes and combinations is hard without seeing them together.

    Medium impactMedium effort First result in 1 quarter Ecommerce manager

    First action

    Build a static planner for three layouts.

    How to measure it

    Average posters per order

    Now
    –
    Target
    +0.5
    By
    2 quarters

    Steps

    1. 1

      Design layouts

      Three to five.

      Marketing lead 1 week

    2. 2

      Build tool

      Simple front end.

      Ecommerce manager 1 month

    3. 3

      Add to cart

      All posters.

      Ecommerce manager 1 week

    4. 4

      Share image

      Save the wall.

      Ecommerce manager 1 week

    5. 5

      Promote

      Email and TikTok.

      Marketing lead ongoing

    6. 6

      Measure

      Posters per order.

      Ecommerce manager monthly

    First result
    1 quarter
    Cost
    Development time
    Owner
    Ecommerce manager

    Smallest test

    Test a static layout image on one product.

    Why it works

    Add a simple planner: choose a wall color and layout, drop in posters, see the total with the bundle discount, and add all to the cart.

    Seeing the finished wall raises the number of posters per order and is shareable on social.

    Risks and how to handle them

    • Tool goes unused

      Link it from every product page.

    Builds on

    Evidence

    • Customer reviewsRecent five-star reviews mention "great quality and sizing for college dorm room" and a poster that "goes really well with all the other posters that I have up"; buyers often review several posters bought together.Source
    • Your websiteOn October 20, 2026 product pages show "Sale ends in SEPTEMBER FLASH SALE! Get up to 4 FREE posters! Buy 2, Get 2. Buy 3, Get 3. Buy 4, Get 4!", and the homepage banner reads "SETPEMBER FLASH SALE LIMITED TIME!" above a countdown showing "0 Days 0 Hours 0 Minutes 0 Seconds Ends daily", with "DISCOUNT AUTO-APPLIED in cart". The top bar offers free shipping over $60.Source
    • Your websiteProduct page sizes: 11x16.5 at $11.95 ("MOST POPULAR"), 12x18 at $16.95 ("BEST VALUE"), 16x24 at $34.95 and 24x36 at $45.95, each shown as 50% off a price twice as high. Specifications: the two small sizes on "100lb (270 GSM)" gloss cardstock, the two large sizes on "150 GSM" satin. "What To Expect" lists "Ready To Hang" and "High Guality, Glossy Finish". There is no frame option or frame-size guidance.Source
  • 22

    Shop By Artist lists Frank Ocean, Kanye West, Drake, SZA and more, and searches like "Frank Ocean posters" are what the store lives on. With product descriptions empty, collection pages carry little text either.

    Medium impactLow effort First result in 1 month Marketing lead

    First action

    Write the Frank Ocean collection intro.

    How to measure it

    Artist-collection organic sessions

    Now
    –
    Target
    +30%
    By
    90 days

    Steps

    1. 1

      Rank artists

      By revenue.

      Ecommerce manager 1 day

    2. 2

      Write intros

      Top 20 artists.

      Marketing lead 2 weeks

    3. 3

      Add links

      Related artists and sets.

      Ecommerce manager 2 days

    4. 4

      Titles and descriptions

      Per collection.

      Ecommerce manager 2 days

    5. 5

      Request indexing

      Search Console.

      Ecommerce manager 1 hour

    6. 6

      Measure

      Clicks.

      Ecommerce manager monthly

    First result
    1 month
    Cost
    Writing time
    Owner
    Marketing lead

    Smallest test

    Write five artist intros.

    Why it works

    Add 100 to 150 words to each top artist collection page (the eras and albums covered, best sellers, sizes for dorms and studios), with links to related artists and wall sets.

    Collection pages rank for broad artist searches that single product pages cannot.

    Risks and how to handle them

    • Repetitive text

      Write each from that artist's catalogue.

    Builds on

    Evidence

    • Your websiteMenu: Shop By Category (Hip-Hop, Rock & Alternative, Vintage, Motivational, Movies / TV, Cars, Anime, Tweets), Shop By Artist (Frank Ocean, Kanye West, Drake, J Cole, Kendrick Lamar, SZA, Tyler, The Creator and more), a Custom "Upload Your Own" poster from $12.95, and New Arrivals. Prints are "made by hand in New Jersey", ship the next business day, arrive in 4-6 business days and ship worldwide.Source
    • Your websiteProduct descriptions, checked October 20, 2026 in the store's public product feed: all 49 sampled posters (one in every 57 of the 3,401 in the sitemap) have an empty description. The meta description is a template ("Premium quality Whiplash Poster. Multiple sizes available. Fast shipping."), and the rest of each page is the same shared block (What To Expect, specifications, shipping, returns). The store has 213 collections.Source
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See every playbook and website review

Independent research. Programmable wrote this playbook from public sources, as they stood on October 21, 2026, and cites them throughout. PRNTD did not commission, review or endorse it, and Programmable is not affiliated with PRNTD. Company and product names are trademarks of their owners, used only to identify them. The ideas are suggestions and opinion, not professional, legal or financial advice, and not statements about how PRNTD runs its business.

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30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

  1. Days 1 to 308 ideas

    Descriptions for the top 100, honest offer banner, one set of numbers, homepage head and About link, frame notes, finish the rebrand and hide the internal label; artist collection intros.

  2. Days 31 to 6011 ideas

    Launch the Club, product reviews, wall sets, artist applications, ambassadors, artist emails, email authentication, custom gifts and tag cleanup; tweet posters and the wall planner.

  3. Days 61 to 903 ideas

    Frames, original and licensed collections, and international selling.

The research behind the plan

2 research areas, each summarised in a few lines. Open any of them for the full detail.

Customers

What customers say

Customers value print quality for the price. The most cited problem: knowing which frame fits.

  • Fast delivery
  • Doubts about a new store name
  • In their words: “poster wall”

Market

Competitive landscape

4 competitors compared: Displate, Society6, Etsy and Redbubble.

  • Gap to exploit: Frame-ready fan posters
  • Displate: Higher prices
  • Society6: Less fan-culture focus

From the team that wrote this playbook

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  • ProgrammablePageText what you need, your customer gets a page that works (opens programmable.page in a new tab)
  • ProgrammableCommunityForums with labelled AI members, never empty (opens programmable.community in a new tab)
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