Doji growth playbook

Make each creator's Doji profile (doji.com/<handle>) their link-in-bio, with their looks already on it, and give each one a unique App Store campaign token (App Store Connect campaign links are free) plus the creator and format in the referral link. On the homepage and every share page, detect Android and desktop and show a short "Doji is on iPhone. Get early access on Android" email field and a "send me the link" option for desktop. Report installs, activations and waitlist signups per creator every week.

Creator payments, briefs and the weekly testing cadence all need a per-creator number, and the Android waitlist turns lost viewers into a measured audience for the Android decision.

[ ] App Store campaign token per creator
[ ] Creator bio links to doji.com/<handle>
[ ] Creator and format kept through referral links
[ ] Android visitors see an email field
[ ] Desktop visitors see QR and "text me the link"
[ ] Weekly table: views, installs, activations, waitlist
[ ] Pay rules tied to the table

• App Store tokens count only App Store visits

  Use referral link data for activations as well.

• Waitlist sets an expectation

  Say plainly that Android has no date yet.

• HiringUGC Growth Lead (New York City, posted September 17, 2026): "turn Doji's organic UGC program into a dependable user acquisition channel"; first 90 days on "streamlining the entire recruiting, onboarding, and posting process"; owns the roster, "briefs and production through feedback, posting, tracking, and payments"; runs "a disciplined weekly testing cadence"; must "Measure performance by creator, format, and platform, including the path from content to installs and activated users"; later "using organic winners to inform paid growth". Bonus: "Have turned organic winners into paid-social creative".Source
• Your websiteHomepage (checked October 23, 2026): title "Doji", no H1; the page is the brand manifesto ("Try it on. Keep what fits. Change what doesn't. Forget the rest. Try Doji.") with a video, and the only call to action is "Get the app", a plain App Store link with no campaign token. Nav: Manifesto, Careers, Socials (Instagram, X, TikTok) and [email protected]. No Android or Google Play link, no waitlist or email signup, no pages about how try-on works, the closet, the extension or brands; /robots.txt and /sitemap.xml return 404. The product is explained only in the meta description: "Create an AI likeness, try on real luxury products, explore new looks and shop your favorites."Source
• Your websitePublic share pages at doji.com/<username> show a user's looks and try-ons with "Create your likeness and try these looks on yourself" and "Open in Doji", a QR code for desktop visitors, an iPhone smart app banner and a per-profile preview image; there are also look and collection share pages and referral invite links. Their only install link is the same App Store link with no campaign token, and they carry no title or description written for search (the title is "<username> on Doji").Source
• App StoreApp Store listing "Doji: Try On Designer Fashion", subtitle "Shop with confidence", Shopping, "Only for iPhone", free, English only, 459.9 MB, 4.1 stars from 169 ratings, version 1.1.4 on October 16, 2026 (first release May 2025). Features: "CREATE YOUR AI LIKENESS" from "a few photos", "TRY ON ANYTHING" (including "products from anywhere on the internet"), "BUILD YOUR DIGITAL CLOSET", "SHOP WITH CONFIDENCE", "FOLLOW TASTEMAKERS & BRANDS", "SHARE YOUR STYLE" and "TRY ON EVERYWHERE WITH DOJI EXTENSION ... while browsing any fashion website". Recent release notes read "Bug fixes and performance improvements."Source
• Competitor researchRivals: Google Labs launched Doppl in June 2025, an outfit try-on app on iOS and Android in the US that also turns try-ons into short videos; Alta, an AI stylist that builds outfits from a user's own wardrobe with avatar try-on, raised an $11 million seed led by Menlo Ventures in June 2025.See the research Source

Keep the manifesto, but open with one line ("Try on real designer fashion on your AI likeness"), a short loop of a try-on, three steps (photos, likeness, try on and shop) and the App Store button. Add an H1 and a plain description for search.

A clear promise above the fold lifts install clicks, and search engines and AI assistants finally get text to describe Doji.

• Loses the brand mood

  Keep the type and tone; add facts, not clutter.

• Your websiteHomepage (checked October 23, 2026): title "Doji", no H1; the page is the brand manifesto ("Try it on. Keep what fits. Change what doesn't. Forget the rest. Try Doji.") with a video, and the only call to action is "Get the app", a plain App Store link with no campaign token. Nav: Manifesto, Careers, Socials (Instagram, X, TikTok) and [email protected]. No Android or Google Play link, no waitlist or email signup, no pages about how try-on works, the closet, the extension or brands; /robots.txt and /sitemap.xml return 404. The product is explained only in the meta description: "Create an AI likeness, try on real luxury products, explore new looks and shop your favorites."Source
• App StoreApp Store listing "Doji: Try On Designer Fashion", subtitle "Shop with confidence", Shopping, "Only for iPhone", free, English only, 459.9 MB, 4.1 stars from 169 ratings, version 1.1.4 on October 16, 2026 (first release May 2025). Features: "CREATE YOUR AI LIKENESS" from "a few photos", "TRY ON ANYTHING" (including "products from anywhere on the internet"), "BUILD YOUR DIGITAL CLOSET", "SHOP WITH CONFIDENCE", "FOLLOW TASTEMAKERS & BRANDS", "SHARE YOUR STYLE" and "TRY ON EVERYWHERE WITH DOJI EXTENSION ... while browsing any fashion website". Recent release notes read "Bug fixes and performance improvements."Source
• Google PageSpeeddoji.com homepage: mobile performance 82/100, desktop 100; lab Largest Contentful Paint 3.9 s on a phone, but real visitors pass Core Web Vitals (field LCP 1.1 s, INP 83 ms, CLS 0). The largest element is the "Get the app" link; about 172 KB of unused JavaScript. Accessibility 76: links without a discernible name, and a viewport tag that blocks pinch-zoom.Source

Measure the share of installs that start on cellular. Move models and assets that are not needed at first launch to on-demand downloads so the first download falls below 200 MB, and until then tell share-page visitors "best downloaded on Wi-Fi" with a "remind me" option.

Every prompt between interest and install loses people, and UGC traffic is mostly mobile and impulsive.

• Slower first try-on

  Download the extra assets while the likeness is being made.

• App StoreApp Store listing "Doji: Try On Designer Fashion", subtitle "Shop with confidence", Shopping, "Only for iPhone", free, English only, 459.9 MB, 4.1 stars from 169 ratings, version 1.1.4 on October 16, 2026 (first release May 2025). Features: "CREATE YOUR AI LIKENESS" from "a few photos", "TRY ON ANYTHING" (including "products from anywhere on the internet"), "BUILD YOUR DIGITAL CLOSET", "SHOP WITH CONFIDENCE", "FOLLOW TASTEMAKERS & BRANDS", "SHARE YOUR STYLE" and "TRY ON EVERYWHERE WITH DOJI EXTENSION ... while browsing any fashion website". Recent release notes read "Bug fixes and performance improvements."Source
• Tech pressBy default an iPhone asks for confirmation before downloading an app larger than 200 MB over cellular data (the "Ask If Over 200 MB" App Downloads setting, introduced in iOS 13), so a 459.9 MB app adds a prompt for viewers who tap install away from Wi-Fi.Source
• HiringUGC Growth Lead (New York City, posted September 17, 2026): "turn Doji's organic UGC program into a dependable user acquisition channel"; first 90 days on "streamlining the entire recruiting, onboarding, and posting process"; owns the roster, "briefs and production through feedback, posting, tracking, and payments"; runs "a disciplined weekly testing cadence"; must "Measure performance by creator, format, and platform, including the path from content to installs and activated users"; later "using organic winners to inform paid growth". Bonus: "Have turned organic winners into paid-social creative".Source

Write one brief template (hook, likeness reveal, try-on moment, the real product and brand, call to action with the creator link) and a scored rubric using the same five parts. Every draft gets a score and one sentence of feedback per part.

A shared brief and rubric let one lead manage many creators without lowering quality, which is what the role asks for.

• Videos start to look the same

  Fix the structure, leave styling to creators.

• HiringUGC Growth Lead (New York City, posted September 17, 2026): "turn Doji's organic UGC program into a dependable user acquisition channel"; first 90 days on "streamlining the entire recruiting, onboarding, and posting process"; owns the roster, "briefs and production through feedback, posting, tracking, and payments"; runs "a disciplined weekly testing cadence"; must "Measure performance by creator, format, and platform, including the path from content to installs and activated users"; later "using organic winners to inform paid growth". Bonus: "Have turned organic winners into paid-social creative".Source
• App StoreApp Store listing "Doji: Try On Designer Fashion", subtitle "Shop with confidence", Shopping, "Only for iPhone", free, English only, 459.9 MB, 4.1 stars from 169 ratings, version 1.1.4 on October 16, 2026 (first release May 2025). Features: "CREATE YOUR AI LIKENESS" from "a few photos", "TRY ON ANYTHING" (including "products from anywhere on the internet"), "BUILD YOUR DIGITAL CLOSET", "SHOP WITH CONFIDENCE", "FOLLOW TASTEMAKERS & BRANDS", "SHARE YOUR STYLE" and "TRY ON EVERYWHERE WITH DOJI EXTENSION ... while browsing any fashion website". Recent release notes read "Bug fixes and performance improvements."Source

Rank users by looks shared and the installs their share pages bring, invite the top 50 into the UGC program with a starter fee and a referral bonus, and use their own profile as their landing page.

In-app fans make more convincing videos than hired creators, and the recruiting pipeline the role must build starts with people who already love the app.

• Fans dislike being paid publicly

  Follow disclosure rules and let them choose their tone.

• Your websitePublic share pages at doji.com/<username> show a user's looks and try-ons with "Create your likeness and try these looks on yourself" and "Open in Doji", a QR code for desktop visitors, an iPhone smart app banner and a per-profile preview image; there are also look and collection share pages and referral invite links. Their only install link is the same App Store link with no campaign token, and they carry no title or description written for search (the title is "<username> on Doji").Source
• HiringUGC Growth Lead (New York City, posted September 17, 2026): "turn Doji's organic UGC program into a dependable user acquisition channel"; first 90 days on "streamlining the entire recruiting, onboarding, and posting process"; owns the roster, "briefs and production through feedback, posting, tracking, and payments"; runs "a disciplined weekly testing cadence"; must "Measure performance by creator, format, and platform, including the path from content to installs and activated users"; later "using organic winners to inform paid growth". Bonus: "Have turned organic winners into paid-social creative".Source
• App StoreApp Store listing "Doji: Try On Designer Fashion", subtitle "Shop with confidence", Shopping, "Only for iPhone", free, English only, 459.9 MB, 4.1 stars from 169 ratings, version 1.1.4 on October 16, 2026 (first release May 2025). Features: "CREATE YOUR AI LIKENESS" from "a few photos", "TRY ON ANYTHING" (including "products from anywhere on the internet"), "BUILD YOUR DIGITAL CLOSET", "SHOP WITH CONFIDENCE", "FOLLOW TASTEMAKERS & BRANDS", "SHARE YOUR STYLE" and "TRY ON EVERYWHERE WITH DOJI EXTENSION ... while browsing any fashion website". Recent release notes read "Bug fixes and performance improvements."Source

Test a subtitle such as "Try on designer fashion on you" and first three screenshots that show the likeness, a try-on and a real product. Use App Store product page optimization to test against the current page.

The subtitle and first screenshots decide most App Store conversions, and UGC visitors want to confirm what they saw in the video.

• Small traffic slows the test

  Test one big change at a time.

• App StoreApp Store listing "Doji: Try On Designer Fashion", subtitle "Shop with confidence", Shopping, "Only for iPhone", free, English only, 459.9 MB, 4.1 stars from 169 ratings, version 1.1.4 on October 16, 2026 (first release May 2025). Features: "CREATE YOUR AI LIKENESS" from "a few photos", "TRY ON ANYTHING" (including "products from anywhere on the internet"), "BUILD YOUR DIGITAL CLOSET", "SHOP WITH CONFIDENCE", "FOLLOW TASTEMAKERS & BRANDS", "SHARE YOUR STYLE" and "TRY ON EVERYWHERE WITH DOJI EXTENSION ... while browsing any fashion website". Recent release notes read "Bug fixes and performance improvements."Source
• Competitor researchRivals: Google Labs launched Doppl in June 2025, an outfit try-on app on iOS and Android in the US that also turns try-ons into short videos; Alta, an AI stylist that builds outfits from a user's own wardrobe with avatar try-on, raised an $11 million seed led by Menlo Ventures in June 2025.See the research Source

For each format that wins two weeks in a row, publish a custom product page with matching screenshots and use its link in that format's creator bios and paid ads. Compare conversion with the default page.

Matching the landing page to the video removes the mismatch that loses installs, and it gives clean per-format numbers.

• Too many pages to maintain

  Retire pages for formats that stop working.

• #1 Give every UGC creator a tracked doji.com page, and stop losing the viewers who cannot install

• HiringUGC Growth Lead (New York City, posted September 17, 2026): "turn Doji's organic UGC program into a dependable user acquisition channel"; first 90 days on "streamlining the entire recruiting, onboarding, and posting process"; owns the roster, "briefs and production through feedback, posting, tracking, and payments"; runs "a disciplined weekly testing cadence"; must "Measure performance by creator, format, and platform, including the path from content to installs and activated users"; later "using organic winners to inform paid growth". Bonus: "Have turned organic winners into paid-social creative".Source
• App StoreApp Store listing "Doji: Try On Designer Fashion", subtitle "Shop with confidence", Shopping, "Only for iPhone", free, English only, 459.9 MB, 4.1 stars from 169 ratings, version 1.1.4 on October 16, 2026 (first release May 2025). Features: "CREATE YOUR AI LIKENESS" from "a few photos", "TRY ON ANYTHING" (including "products from anywhere on the internet"), "BUILD YOUR DIGITAL CLOSET", "SHOP WITH CONFIDENCE", "FOLLOW TASTEMAKERS & BRANDS", "SHARE YOUR STYLE" and "TRY ON EVERYWHERE WITH DOJI EXTENSION ... while browsing any fashion website". Recent release notes read "Bug fixes and performance improvements."Source

Add paid usage rights (Spark Ads on TikTok, partnership ads on Instagram) to every creator contract, boost any post that beats the weekly benchmark with a small budget, and scale the ones that hold their cost per activated user.

Ads that ran organically first are pre-tested, and running them from the creator's handle keeps the native feel.

• Paid traffic activates less

  Judge on activated users, not installs.

• HiringUGC Growth Lead (New York City, posted September 17, 2026): "turn Doji's organic UGC program into a dependable user acquisition channel"; first 90 days on "streamlining the entire recruiting, onboarding, and posting process"; owns the roster, "briefs and production through feedback, posting, tracking, and payments"; runs "a disciplined weekly testing cadence"; must "Measure performance by creator, format, and platform, including the path from content to installs and activated users"; later "using organic winners to inform paid growth". Bonus: "Have turned organic winners into paid-social creative".Source
• Competitor researchRivals: Google Labs launched Doppl in June 2025, an outfit try-on app on iOS and Android in the US that also turns try-ons into short videos; Alta, an AI stylist that builds outfits from a user's own wardrobe with avatar try-on, raised an $11 million seed led by Menlo Ventures in June 2025.See the research Source

While the likeness trains, show try-ons on a preview from the first photo, ask three taste questions to seed the feed, and send a push when the full likeness is ready with a look already styled.

Users who see themselves in a look in the first session come back; waiting with nothing loses them.

• Preview looks worse than the real likeness

  Label it as a preview.

• News coverageTechCrunch, May 15, 2025: Doji raised a $14 million seed round led by Thrive Capital with Seven Seven Six; co-founders Dorian Dargan (ex-Apple visionOS, Meta) and Jim Winkens (ex-DeepMind); users upload six selfies and two full-body photos and the avatar takes about 30 minutes; Doji uses its own diffusion models; it sends users to external sites to buy and plans in-app purchasing; the app could not yet show how an item will fit.Source
• HiringFounding Engineer (New York City, posted June 8, 2026): depth in "AI product systems", "Recsys and personalization" (retrieval, ranking, "sequence modeling of user behavior, and online experimentation") or core infrastructure; will "optimize the feed ranker" and "Own personalization end-to-end: retrieval, ranking, cold-start". Bonus: "Have shipped iOS or other native mobile experiences".Source
• App StoreApp Store listing "Doji: Try On Designer Fashion", subtitle "Shop with confidence", Shopping, "Only for iPhone", free, English only, 459.9 MB, 4.1 stars from 169 ratings, version 1.1.4 on October 16, 2026 (first release May 2025). Features: "CREATE YOUR AI LIKENESS" from "a few photos", "TRY ON ANYTHING" (including "products from anywhere on the internet"), "BUILD YOUR DIGITAL CLOSET", "SHOP WITH CONFIDENCE", "FOLLOW TASTEMAKERS & BRANDS", "SHARE YOUR STYLE" and "TRY ON EVERYWHERE WITH DOJI EXTENSION ... while browsing any fashion website". Recent release notes read "Bug fixes and performance improvements."Source

Every week, pre-render a few new arrivals from followed brands on each user's likeness and send one push with the best one. Measure opens and try-ons, and feed the results back into ranking.

Seeing yourself in something new is the most personal push a shopping app can send, and the data improves the recommender.

• Compute cost per user

  Start with active users only.

• App StoreApp Store listing "Doji: Try On Designer Fashion", subtitle "Shop with confidence", Shopping, "Only for iPhone", free, English only, 459.9 MB, 4.1 stars from 169 ratings, version 1.1.4 on October 16, 2026 (first release May 2025). Features: "CREATE YOUR AI LIKENESS" from "a few photos", "TRY ON ANYTHING" (including "products from anywhere on the internet"), "BUILD YOUR DIGITAL CLOSET", "SHOP WITH CONFIDENCE", "FOLLOW TASTEMAKERS & BRANDS", "SHARE YOUR STYLE" and "TRY ON EVERYWHERE WITH DOJI EXTENSION ... while browsing any fashion website". Recent release notes read "Bug fixes and performance improvements."Source
• HiringFounding Engineer (New York City, posted June 8, 2026): depth in "AI product systems", "Recsys and personalization" (retrieval, ranking, "sequence modeling of user behavior, and online experimentation") or core infrastructure; will "optimize the feed ranker" and "Own personalization end-to-end: retrieval, ranking, cold-start". Bonus: "Have shipped iOS or other native mobile experiences".Source

Route shop links through affiliate networks and brand programs, track try-on to click to purchase, and share the rates with brands as proof that try-on sells. Use the numbers to open paid brand partnerships.

Revenue from day one without changing the experience, and a data story brands will pay for later.

• Users distrust affiliate links

  Disclose clearly in the app.

• News coverageTechCrunch, May 15, 2025: Doji raised a $14 million seed round led by Thrive Capital with Seven Seven Six; co-founders Dorian Dargan (ex-Apple visionOS, Meta) and Jim Winkens (ex-DeepMind); users upload six selfies and two full-body photos and the avatar takes about 30 minutes; Doji uses its own diffusion models; it sends users to external sites to buy and plans in-app purchasing; the app could not yet show how an item will fit.Source
• App StoreApp Store listing "Doji: Try On Designer Fashion", subtitle "Shop with confidence", Shopping, "Only for iPhone", free, English only, 459.9 MB, 4.1 stars from 169 ratings, version 1.1.4 on October 16, 2026 (first release May 2025). Features: "CREATE YOUR AI LIKENESS" from "a few photos", "TRY ON ANYTHING" (including "products from anywhere on the internet"), "BUILD YOUR DIGITAL CLOSET", "SHOP WITH CONFIDENCE", "FOLLOW TASTEMAKERS & BRANDS", "SHARE YOUR STYLE" and "TRY ON EVERYWHERE WITH DOJI EXTENSION ... while browsing any fashion website". Recent release notes read "Bug fixes and performance improvements."Source
• HiringEvery Doji job post: "We're building the future of fashion shopping with AI avatars: personalized try-on, social discovery, and interfaces that make shopping feel alive"; a small NYC team that has "built products used by millions at Apple, DeepMind, Meta, Shopify"; "backed by the investors behind OpenAI, Cursor, and SKIMS". The careers page lists three open roles: Designer, Founding Engineer and UGC Growth Lead.Source

Add an extension section to the homepage with a demo loop, show it in onboarding after the first try-on, and make a creator format around "try this on before you buy it".

Users who try on at the point of purchase have a concrete reason to open Doji every time they shop.

• Users fear browsing data access

  Explain exactly what the extension reads.

• App StoreApp Store listing "Doji: Try On Designer Fashion", subtitle "Shop with confidence", Shopping, "Only for iPhone", free, English only, 459.9 MB, 4.1 stars from 169 ratings, version 1.1.4 on October 16, 2026 (first release May 2025). Features: "CREATE YOUR AI LIKENESS" from "a few photos", "TRY ON ANYTHING" (including "products from anywhere on the internet"), "BUILD YOUR DIGITAL CLOSET", "SHOP WITH CONFIDENCE", "FOLLOW TASTEMAKERS & BRANDS", "SHARE YOUR STYLE" and "TRY ON EVERYWHERE WITH DOJI EXTENSION ... while browsing any fashion website". Recent release notes read "Bug fixes and performance improvements."Source
• Your websiteHomepage (checked October 23, 2026): title "Doji", no H1; the page is the brand manifesto ("Try it on. Keep what fits. Change what doesn't. Forget the rest. Try Doji.") with a video, and the only call to action is "Get the app", a plain App Store link with no campaign token. Nav: Manifesto, Careers, Socials (Instagram, X, TikTok) and [email protected]. No Android or Google Play link, no waitlist or email signup, no pages about how try-on works, the closet, the extension or brands; /robots.txt and /sitemap.xml return 404. The product is explained only in the meta description: "Create an AI likeness, try on real luxury products, explore new looks and shop your favorites."Source
• HiringUGC Growth Lead (New York City, posted September 17, 2026): "turn Doji's organic UGC program into a dependable user acquisition channel"; first 90 days on "streamlining the entire recruiting, onboarding, and posting process"; owns the roster, "briefs and production through feedback, posting, tracking, and payments"; runs "a disciplined weekly testing cadence"; must "Measure performance by creator, format, and platform, including the path from content to installs and activated users"; later "using organic winners to inform paid growth". Bonus: "Have turned organic winners into paid-social creative".Source

For pages users chose to make public, write titles and descriptions from the products in the look, add a sitemap of public looks and collections, a robots file, and product structured data where it fits. Keep private and invite pages out.

Every public look becomes a page that brings searchers who are already looking at that item.

• Users surprised by search visibility

  Add a setting and default to the user's choice.

• Your websitePublic share pages at doji.com/<username> show a user's looks and try-ons with "Create your likeness and try these looks on yourself" and "Open in Doji", a QR code for desktop visitors, an iPhone smart app banner and a per-profile preview image; there are also look and collection share pages and referral invite links. Their only install link is the same App Store link with no campaign token, and they carry no title or description written for search (the title is "<username> on Doji").Source
• Your websiteHomepage (checked October 23, 2026): title "Doji", no H1; the page is the brand manifesto ("Try it on. Keep what fits. Change what doesn't. Forget the rest. Try Doji.") with a video, and the only call to action is "Get the app", a plain App Store link with no campaign token. Nav: Manifesto, Careers, Socials (Instagram, X, TikTok) and [email protected]. No Android or Google Play link, no waitlist or email signup, no pages about how try-on works, the closet, the extension or brands; /robots.txt and /sitemap.xml return 404. The product is explained only in the meta description: "Create an AI likeness, try on real luxury products, explore new looks and shop your favorites."Source

Reward the sharer when a friend creates a likeness (priority try-ons, a styled look, early features), show a progress line on the profile, and let friends open the shared look on their own likeness first.

A look that a friend can wear right away is a stronger invite than a link to an app.

• Spam invites

  Reward only activated friends.

• Your websitePublic share pages at doji.com/<username> show a user's looks and try-ons with "Create your likeness and try these looks on yourself" and "Open in Doji", a QR code for desktop visitors, an iPhone smart app banner and a per-profile preview image; there are also look and collection share pages and referral invite links. Their only install link is the same App Store link with no campaign token, and they carry no title or description written for search (the title is "<username> on Doji").Source
• App StoreApp Store listing "Doji: Try On Designer Fashion", subtitle "Shop with confidence", Shopping, "Only for iPhone", free, English only, 459.9 MB, 4.1 stars from 169 ratings, version 1.1.4 on October 16, 2026 (first release May 2025). Features: "CREATE YOUR AI LIKENESS" from "a few photos", "TRY ON ANYTHING" (including "products from anywhere on the internet"), "BUILD YOUR DIGITAL CLOSET", "SHOP WITH CONFIDENCE", "FOLLOW TASTEMAKERS & BRANDS", "SHARE YOUR STYLE" and "TRY ON EVERYWHERE WITH DOJI EXTENSION ... while browsing any fashion website". Recent release notes read "Bug fixes and performance improvements."Source

Run a weekly theme (one jacket three ways, a wedding guest look), feature the best looks in the feed, and have two UGC creators post their entries with the creator link.

Challenges create content inside and outside the app at once, and featured users share their wins.

• Low entries early

  Seed with creators and staff.

• HiringDesigner (Williamsburg, Brooklyn, posted August 21, 2026; "$200K - $250K + generous equity"): "design intuitive interactions and pixel-perfect interfaces", "experience designing for iOS & web"; bonus for "playful or gamified experiences" and for having "worked in fashion or e-commerce".Source
• App StoreApp Store listing "Doji: Try On Designer Fashion", subtitle "Shop with confidence", Shopping, "Only for iPhone", free, English only, 459.9 MB, 4.1 stars from 169 ratings, version 1.1.4 on October 16, 2026 (first release May 2025). Features: "CREATE YOUR AI LIKENESS" from "a few photos", "TRY ON ANYTHING" (including "products from anywhere on the internet"), "BUILD YOUR DIGITAL CLOSET", "SHOP WITH CONFIDENCE", "FOLLOW TASTEMAKERS & BRANDS", "SHARE YOUR STYLE" and "TRY ON EVERYWHERE WITH DOJI EXTENSION ... while browsing any fashion website". Recent release notes read "Bug fixes and performance improvements."Source
• HiringUGC Growth Lead (New York City, posted September 17, 2026): "turn Doji's organic UGC program into a dependable user acquisition channel"; first 90 days on "streamlining the entire recruiting, onboarding, and posting process"; owns the roster, "briefs and production through feedback, posting, tracking, and payments"; runs "a disciplined weekly testing cadence"; must "Measure performance by creator, format, and platform, including the path from content to installs and activated users"; later "using organic winners to inform paid growth". Bonus: "Have turned organic winners into paid-social creative".Source

Pilot with three emerging labels: their new collection is available to try on in Doji first, with a branded profile, a creator post each and shared results on try-ons and clicks.

Brands bring their audiences into the app, and Doji gets exclusive content and proof for future paid deals.

• Try-on quality on new items

  Check every item before launch.

• HiringEvery Doji job post: "We're building the future of fashion shopping with AI avatars: personalized try-on, social discovery, and interfaces that make shopping feel alive"; a small NYC team that has "built products used by millions at Apple, DeepMind, Meta, Shopify"; "backed by the investors behind OpenAI, Cursor, and SKIMS". The careers page lists three open roles: Designer, Founding Engineer and UGC Growth Lead.Source
• App StoreApp Store listing "Doji: Try On Designer Fashion", subtitle "Shop with confidence", Shopping, "Only for iPhone", free, English only, 459.9 MB, 4.1 stars from 169 ratings, version 1.1.4 on October 16, 2026 (first release May 2025). Features: "CREATE YOUR AI LIKENESS" from "a few photos", "TRY ON ANYTHING" (including "products from anywhere on the internet"), "BUILD YOUR DIGITAL CLOSET", "SHOP WITH CONFIDENCE", "FOLLOW TASTEMAKERS & BRANDS", "SHARE YOUR STYLE" and "TRY ON EVERYWHERE WITH DOJI EXTENSION ... while browsing any fashion website". Recent release notes read "Bug fixes and performance improvements."Source

Remove the zoom block from the viewport tag, add labels to the icon links, and check that share pages read well with VoiceOver.

Zooming into the fabric and fit is what a fashion viewer does; blocking it hides the product.

• Zoom breaks layout

  Test in in-app browsers.

• Google PageSpeeddoji.com homepage: mobile performance 82/100, desktop 100; lab Largest Contentful Paint 3.9 s on a phone, but real visitors pass Core Web Vitals (field LCP 1.1 s, INP 83 ms, CLS 0). The largest element is the "Get the app" link; about 172 KB of unused JavaScript. Accessibility 76: links without a discernible name, and a viewport tag that blocks pinch-zoom.Source
• Your websitePublic share pages at doji.com/<username> show a user's looks and try-ons with "Create your likeness and try these looks on yourself" and "Open in Doji", a QR code for desktop visitors, an iPhone smart app banner and a per-profile preview image; there are also look and collection share pages and referral invite links. Their only install link is the same App Store link with no campaign token, and they carry no title or description written for search (the title is "<username> on Doji").Source

Set a threshold (for example 20,000 Android signups or 30% of share-page visits from Android). Meanwhile build a web try-on on share pages: upload photos, get a likeness and try on the shared look, and keep those users for the Android launch.

A web try-on serves Android and desktop at once and tests the experience before a native build.

• Spreads a small team thin

  Web first, native only past the threshold.

• #1 Give every UGC creator a tracked doji.com page, and stop losing the viewers who cannot install

• App StoreApp Store listing "Doji: Try On Designer Fashion", subtitle "Shop with confidence", Shopping, "Only for iPhone", free, English only, 459.9 MB, 4.1 stars from 169 ratings, version 1.1.4 on October 16, 2026 (first release May 2025). Features: "CREATE YOUR AI LIKENESS" from "a few photos", "TRY ON ANYTHING" (including "products from anywhere on the internet"), "BUILD YOUR DIGITAL CLOSET", "SHOP WITH CONFIDENCE", "FOLLOW TASTEMAKERS & BRANDS", "SHARE YOUR STYLE" and "TRY ON EVERYWHERE WITH DOJI EXTENSION ... while browsing any fashion website". Recent release notes read "Bug fixes and performance improvements."Source
• Competitor researchRivals: Google Labs launched Doppl in June 2025, an outfit try-on app on iOS and Android in the US that also turns try-ons into short videos; Alta, an AI stylist that builds outfits from a user's own wardrobe with avatar try-on, raised an $11 million seed led by Menlo Ventures in June 2025.See the research Source
• Your websiteHomepage (checked October 23, 2026): title "Doji", no H1; the page is the brand manifesto ("Try it on. Keep what fits. Change what doesn't. Forget the rest. Try Doji.") with a video, and the only call to action is "Get the app", a plain App Store link with no campaign token. Nav: Manifesto, Careers, Socials (Instagram, X, TikTok) and [email protected]. No Android or Google Play link, no waitlist or email signup, no pages about how try-on works, the closet, the extension or brands; /robots.txt and /sitemap.xml return 404. The product is explained only in the meta description: "Create an AI likeness, try on real luxury products, explore new looks and shop your favorites."Source
• HiringFounding Engineer (New York City, posted June 8, 2026): depth in "AI product systems", "Recsys and personalization" (retrieval, ranking, "sequence modeling of user behavior, and online experimentation") or core infrastructure; will "optimize the feed ranker" and "Own personalization end-to-end: retrieval, ranking, cold-start". Bonus: "Have shipped iOS or other native mobile experiences".Source

Collect height and usual sizes at onboarding, learn from what users say about fit after buying, and show a size suggestion next to each shop button for brands with size charts.

Fit advice turns a fun try-on into a reason to buy through Doji, and it is the data brands value most.

• Wrong size advice

  Show confidence and the reason.

• News coverageTechCrunch, May 15, 2025: Doji raised a $14 million seed round led by Thrive Capital with Seven Seven Six; co-founders Dorian Dargan (ex-Apple visionOS, Meta) and Jim Winkens (ex-DeepMind); users upload six selfies and two full-body photos and the avatar takes about 30 minutes; Doji uses its own diffusion models; it sends users to external sites to buy and plans in-app purchasing; the app could not yet show how an item will fit.Source
• App StoreApp Store listing "Doji: Try On Designer Fashion", subtitle "Shop with confidence", Shopping, "Only for iPhone", free, English only, 459.9 MB, 4.1 stars from 169 ratings, version 1.1.4 on October 16, 2026 (first release May 2025). Features: "CREATE YOUR AI LIKENESS" from "a few photos", "TRY ON ANYTHING" (including "products from anywhere on the internet"), "BUILD YOUR DIGITAL CLOSET", "SHOP WITH CONFIDENCE", "FOLLOW TASTEMAKERS & BRANDS", "SHARE YOUR STYLE" and "TRY ON EVERYWHERE WITH DOJI EXTENSION ... while browsing any fashion website". Recent release notes read "Bug fixes and performance improvements."Source
• HiringFounding Engineer (New York City, posted June 8, 2026): depth in "AI product systems", "Recsys and personalization" (retrieval, ranking, "sequence modeling of user behavior, and online experimentation") or core infrastructure; will "optimize the feed ranker" and "Own personalization end-to-end: retrieval, ranking, cold-start". Bonus: "Have shipped iOS or other native mobile experiences".Source

Invite stylists and fashion creators to publish looks that followers try on, with a share of affiliate revenue from their looks and their own doji.com page as their storefront.

Creators earn from their taste, and every follower they bring sees the product working.

• Creators leave if income is low

  Start with a guaranteed fee.

• #11 Earn on the shop clicks with affiliate links, and report try-on-to-buy rates to brands

• App StoreApp Store listing "Doji: Try On Designer Fashion", subtitle "Shop with confidence", Shopping, "Only for iPhone", free, English only, 459.9 MB, 4.1 stars from 169 ratings, version 1.1.4 on October 16, 2026 (first release May 2025). Features: "CREATE YOUR AI LIKENESS" from "a few photos", "TRY ON ANYTHING" (including "products from anywhere on the internet"), "BUILD YOUR DIGITAL CLOSET", "SHOP WITH CONFIDENCE", "FOLLOW TASTEMAKERS & BRANDS", "SHARE YOUR STYLE" and "TRY ON EVERYWHERE WITH DOJI EXTENSION ... while browsing any fashion website". Recent release notes read "Bug fixes and performance improvements."Source
• Your websitePublic share pages at doji.com/<username> show a user's looks and try-ons with "Create your likeness and try these looks on yourself" and "Open in Doji", a QR code for desktop visitors, an iPhone smart app banner and a per-profile preview image; there are also look and collection share pages and referral invite links. Their only install link is the same App Store link with no campaign token, and they carry no title or description written for search (the title is "<username> on Doji").Source
• HiringUGC Growth Lead (New York City, posted September 17, 2026): "turn Doji's organic UGC program into a dependable user acquisition channel"; first 90 days on "streamlining the entire recruiting, onboarding, and posting process"; owns the roster, "briefs and production through feedback, posting, tracking, and payments"; runs "a disciplined weekly testing cadence"; must "Measure performance by creator, format, and platform, including the path from content to installs and activated users"; later "using organic winners to inform paid growth". Bonus: "Have turned organic winners into paid-social creative".Source

Each month publish the most tried-on items and brands and the biggest risers, with looks from users who agreed, and pitch it to fashion newsletters.

Original data earns press and links that ads cannot buy, and gives creators a ready topic.

• Brands dislike being ranked low

  Only show top and rising.

• App StoreApp Store listing "Doji: Try On Designer Fashion", subtitle "Shop with confidence", Shopping, "Only for iPhone", free, English only, 459.9 MB, 4.1 stars from 169 ratings, version 1.1.4 on October 16, 2026 (first release May 2025). Features: "CREATE YOUR AI LIKENESS" from "a few photos", "TRY ON ANYTHING" (including "products from anywhere on the internet"), "BUILD YOUR DIGITAL CLOSET", "SHOP WITH CONFIDENCE", "FOLLOW TASTEMAKERS & BRANDS", "SHARE YOUR STYLE" and "TRY ON EVERYWHERE WITH DOJI EXTENSION ... while browsing any fashion website". Recent release notes read "Bug fixes and performance improvements."Source
• Your websitePublic share pages at doji.com/<username> show a user's looks and try-ons with "Create your likeness and try these looks on yourself" and "Open in Doji", a QR code for desktop visitors, an iPhone smart app banner and a per-profile preview image; there are also look and collection share pages and referral invite links. Their only install link is the same App Store link with no campaign token, and they carry no title or description written for search (the title is "<username> on Doji").Source

Set up a booth at NYC markets, campus fairs and brand pop-ups: take photos, show a try-on on a screen and send the person their look with an install link. Film it for UGC.

Live reactions make strong content, and each visit seeds installs in one city.

• Slow likeness on site

  Use a preview and send the full look later.

• HiringEvery Doji job post: "We're building the future of fashion shopping with AI avatars: personalized try-on, social discovery, and interfaces that make shopping feel alive"; a small NYC team that has "built products used by millions at Apple, DeepMind, Meta, Shopify"; "backed by the investors behind OpenAI, Cursor, and SKIMS". The careers page lists three open roles: Designer, Founding Engineer and UGC Growth Lead.Source
• Your websiteHomepage (checked October 23, 2026): title "Doji", no H1; the page is the brand manifesto ("Try it on. Keep what fits. Change what doesn't. Forget the rest. Try Doji.") with a video, and the only call to action is "Get the app", a plain App Store link with no campaign token. Nav: Manifesto, Careers, Socials (Instagram, X, TikTok) and [email protected]. No Android or Google Play link, no waitlist or email signup, no pages about how try-on works, the closet, the extension or brands; /robots.txt and /sitemap.xml return 404. The product is explained only in the meta description: "Create an AI likeness, try on real luxury products, explore new looks and shop your favorites."Source
• HiringUGC Growth Lead (New York City, posted September 17, 2026): "turn Doji's organic UGC program into a dependable user acquisition channel"; first 90 days on "streamlining the entire recruiting, onboarding, and posting process"; owns the roster, "briefs and production through feedback, posting, tracking, and payments"; runs "a disciplined weekly testing cadence"; must "Measure performance by creator, format, and platform, including the path from content to installs and activated users"; later "using organic winners to inform paid growth". Bonus: "Have turned organic winners into paid-social creative".Source